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	Titre	Date	Durée
	Hot Copy Christmas Special!	21 Dec 2021	00:56:26
Hello and welcome to this special festive episode of the Hot Copy Podcast. Belinda and I have come back together to roast some chestnuts, neck some egg nog and talk all things copy. So if you’re ready to put up your stockings with us and wait for Father Christmas to slip down your copy chimney, this is the episode for you.
	End of Series 1! Series 2 coming in 2021.	23 Sep 2020	00:29:17
Did you know we've been creating this podcast since 2015 -- never missing an episode? Well, not until 2020. 2020 has been the year of "the surge" for us both. In this special episode, we go through how we've handled working through the pandemic and what's happening with the Hot Copy podcast. Spoiler alert: we're mixing things up in 2021!
	Regional Copywriting: Marketing to a Rural Audience with Sarah Walkerden	27 Aug 2020	00:19:28
Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda, and staring out at wide-open pastures with birds chirping? While it’s a nice daydream to have, many of us stick it out and stay put. Others, like our guest today, put in the tough hours to make it a reality. It’s not all lazy sleep-ins and fresh country air, but it IS freedom from the constraints of the city, and as far as copywriting goes - it’s a whole new demographic. We’re excited to find out the difference location can make to your writing strategies from The Rural Copywriter herself! Tune in to learn: How Sarah Walkerden became The Rural Copywriter Common misconceptions about country-living City VS Country copy The secrets of writing in a “down to earth style” The challenges of working with rural businesses How Sarah’s workday changed. Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks! Oh and big hugs to Kate Crocker for her lovely testimonial. “I love the Hot Copy Podcast. It's engaging, funny, and informative. It covers a huge range of copywriting topics, always with practical tips. Belinda and Kate also interview some legends of the biz and obviously enjoy themselves. This podcast is a must for any copywriter.” About Sarah The Rural Copywriter helps rural and regionally based businesses (including the agricultural and equestrian industries, boost their Google rankings and win over scores of adoring customers, through effective digital marketing messaging and strategy. Specialising in writing SEO-friendly website copy and sales funnel copywriting, Sarah also helps businesses to develop effective content marketing strategies for blogs and social media. Fun fact: Sarah also loves the smell of leather and horse sweat! Useful links LinkedIn Instagram Facebook The Rural Copywriter
	Crinkly Copywriting: Can you still write great copy when you're 60+? with Mary Cameron	13 Aug 2020	00:28:54
Figuring out what makes you unique is a tough but essential part of marketing your copywriting services. What if you’ve written for every type of business? What if you’ve seen it all and written the copy? Can oodles of experience be your USP? The answer is yes and we’re excited to talk to a copywriter who celebrates not only her age and experience but her knack for reinvention… and how that’s shaped her copywriting business. Tune in to learn: Life and writing experience – when you’ve seen it, done it, made it work (even when ‘it didn’t’) The process of reinvention and how to know if you need one The new dimension of imposter syndrome (aka ‘how can I possibly still be here doing this at my age?!’) Wrinkles and grey hair in the era of Facebook live Advice for grey-haired word nerds contemplating freelance copywriting The joy of nailing your brand Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes, Spotify, or Stitcher. Thanks! Oh and big hugs to kazzaround from Australia for this lovely testimonial. An old dog learning new tricks and really enjoying this podcast. Presented so well by Kate who is engaging, entertaining and informing on all things on copywriting. This is the best podcast in a while and I can’t get enough. About Mary Mary Cameron is an SEO Copywriter, Kiwi with Scots roots, now living ‘la vie bretonne’ in regional France. A writer of clear, convincing words for exacting humans for over 40 years. Distance runner turned endurance cyclist. Saltwater enthusiast. Bossed by a ginger cat. Wife to darling husband and mother to a lovely lad. Grumpy loser of board games. Useful links The Wrinkly Writer Twitter LinkedIn Instagram Writer Helen Garner on the insults of age
	Creating content that connects for SaaS businesses with Kat Ambrose	16 Jul 2020	00:27:09
SaaS copy, is it a super sexy sassy form of copywriting? No! It’s Software as a Service copy. Huh? Well you know big brands like Stripe, ConvertKit, Slack - well yes they need copy. And a particular type of copy. When we write for SaaS companies we’re writing easy to understand words for potentially highly technical products. We need to write copy that shows that this software, that you've never heard of, is absolutely essential for your life. We’re digging deep into the world of SaaS today. Tune in to learn: How Kat got started in copywriting When and why she decided to niche into SaaS copywriting What kind of copy SaaS clients regularly ask for How Kat found her first SaaS copywriting client How Kat stays up to date with SaaS trends Whether Kat’s clients tend to be one-off or ongoing work Kat’s SaaS copywriting process Key SaaS copywriting techniques Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks! Oh and thanks to F N AWESOME Game for this great review of the show. “I’m not even a copywriter, just a marketer, and I can’t stop listening to this podcast! The hosts and guests are amazing and I learn volumes from each episode! My three other podcasts are on hold until I listen to every episode of the Hot Copy podcast (including the ones on their website too)! They say this podcast is for copywriters, but in my humble opinion, it’s also for entrepreneurs, marketers, and salespeople too because each episode is packed full of gems of information. Thanks, ladies and to all the guests for this valuable podcast and copywriting gold. I absolutely love it!” About Kat Kat Ambrose is obsessed with stringing words together, especially for SaaS companies. She’s written for companies like Stripe, Keeping, and GoLinks, just to name a few. After a few years of cutting her teeth in the agency world, she left to pursue her writing career and hasn’t looked back since. When she's not writing or keeping up with trends in the SaaS space, she's out for a run, paging through a thriller, or trying to pet the nearest dog. Fun fact: Kat and her middle brother are 364 days apart! Connect with Kat SaaS Copywriter - Kat Ambrose Twitter LinkedIn
	The secret to authority-boosting podcast pitches with Mai-Kee Tsang	02 Jul 2020	01:07:28
Being a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You're a really important person who knows what they're talking about when you're been on a pod. But getting on a podcast is not quite as easy as just asking the podcast host. Today's guest is a podcast guesting specialist and we're digging into how to get on podcasts but so much more. Tune in to learn: How Mai-Kee niched into podcasting pitching How podcasts rank against other means to boost visibility and authority How to get over your own fear of being a podcast guest How to choose the best podcast to get on The secret of a solid podcast pitch Equipment needed if you don’t want to be rejected as a podcast Other essentials you need in place How to leverage the pods we’re on to get in front of our ideal clients The power of intentional podcast guesting Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks! Oh and huge props Lizzie Macaulay for this review on Facebook. As a mum of 2 youngsters (1&3), I am usually saddled with Wiggles-filled car journeys at every turn. Discovering the Hot Copy podcast has been a game-changer in more ways than I can count. Goodbye Wiggles, hello smart, witty, professional advice that has really shaped how I approach setting up my own service in regional Queensland. We have worked through nearly the entire catalogue in the last month or so, and it is my suspicion Kate and Belinda's tips are shaping two mini writers as well! ;-) Thank you both for all you do, and keep up the fantastic work! About Mai-Kee Mai-kee Tsang is a Podcast Guesting Mentor and Trainer who helps purpose-driven entrepreneurs to expand their reach, share their message, and grow their businesses to make a bigger impact on the world. She does this by training her clients and their teams to build a self-sustaining podcast guesting system in their biz - so they can land brand-aligned podcast interviews without having to outsource to an external agency. This helps to position her clients as guest experts who focus on Value-Driven Visibility™, intentional relationship building, and creating a loyal audience. Connect with Mai-Kee Website Podcasters Resource Guide Instagram From Pitch to Podcast Guest group program waitlist Quiet Rebels Podcast
	The Ultimate Guide to Magazine Pitching with Rachel Smith	18 Jun 2020	00:40:26
Do you want to know a secret? Kate never actually wanted to be a copywriter. Her dream was to be a magazine writer. In fact, she was voted “Girl Most Likely To Write For Smash Hits” when she was at school. But there's more. She was also a feature editor for her uni newspaper interviewing Blur and Bob Monkhouse. She interned at several sexy music mags in London. And she was accepted onto a prestigious magazine journalism course. Whaaaat? But she couldn’t afford it. So she didn’t go. So she spent the next 10 years wandering in the wilderness of digital production... until she found copywriting. But Kate still yearns to be a REAL Writer. (And we're all nodding here, right?) Today we’re talking about writing for magazines and more specifically how to pitch them and we have a very special guest to give us the lowdown. Tune in to learn: Where to start with magazine writing A peek behind-the-scenes with Rachel Emailing the perfect pitch Whether you should write an article or pitch the idea first The first point of contact when pitching articles How to hear back from potential writing jobs Pay rates in the world of magazine-writing Kill fees - what they are and how to obtain them Handling rejection as a writer. Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks! Oh and please leave us a review and we'll read it out on the show! About Rachel Rachel Smith is a freelance journalist and copywriter with over 20 years' experience (most of that in isolation by choice, ha). She writes for magazines, websites, and corporate clients and has been published in the Sydney Morning Herald, Good Health, Woman’s Day, CHOICE, Foxtel Mag, TV Week, Inside Out, and many others. Rachel is also the founder of Rachel's List, a jobs board and community for writers – and she co-hosts The Content Byte podcast with fellow journo Lynne Testoni. Connect with Rachel Rachel’s site Rachel’s List Content Byte Google doc of Aussie publications still commissioning
	Why You Need a Personal Brand (and How to Create it) with Mike Kim	04 Jun 2020	01:02:52
As copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight. And for many of us, it’s just where we want to be. But are we doing ourselves a disservice? Today we’re going to be talking to Mike Kim about building a personal brand and what it can mean for us as copywriters and business owners. His own podcast Brand You is where he talks about all those things and more.. But today, he’s all ours. Tune in to learn: The surprising start to Mike’s career Whether having a personal brand means we have to be a celebrity The elements of a strong personal brand How to start building your personal brand How a personal brand will compete or complement your business brand How a copywriter can develop a personal brand that genuinely stands out in an internet of copywriters How to communicate core brand values through content Mistakes most people make when it comes to their own brand What we need to get over in order to have a strong personal brand Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks! Oh and huge props Lizzie Macaulay for this review on Facebook. “As a mum of 2 youngsters (1&3), I am usually saddled with Wiggles-filled car journeys at every turn. Discovering the Hot Copy podcast has been a game-changer in more ways than I can count. Goodbye Wiggles, hello smart, witty, professional advice that has really shaped how I approach setting up my own service in regional Queensland. We have worked through nearly the entire catalogue in the last month or so, and it is my suspicion Kate and Belinda’s tips are shaping two mini writers as well! 😉 Thank you both for all you do, and keep up the fantastic work!” – Lizzie Macaulay About Mike Mike Kim is a speaker and marketing strategist who specializes in brand strategy and copywriting. He’s been hired by some of today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst. For years he was the Chief Marketing Officer of a successful multi-million dollar company near New York City. Nowadays you’ll find him speaking at conferences, looking for the next great place to scuba dive, and sipping a glass of Macallan 15 — all while teaching everything he knows about branding, entrepreneurship, and life through his hit podcast, Brand You. Connect with Mike Website BrandYou Bootcamp Instagram Facebook Twitter LinkedIn
	Human Centred Branding with Anita Siek	21 May 2020	00:42:39
Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques. The point? To create a better experienced for real-life people. On today’s podcast, we have a veritable whizz at all things human-centered, Anita Siek. She’s going to explain what Human-Centred design is, how it applies to content and copywriting, and how we can use it to help our clients. Thank goodness! Tune in to learn: Anita’s journey to where she is today How she grew Wordfetti and the challenges that she faced Human-centred copywriting and content Creative vs strategic copywriting Diverse income streams and not scaling by humans Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks! Oh and big hugs to ANITA ASHLOCK for her lovely testimonial. "This podcast has truly changed my career. There's zero fluff, 100% personality, and actionable advice. I've learned more from Hot Copy than anything else––grad school, previous jobs, online courses, etc. The hosts always talk about defining how you add value in your business and that's exactly what they do here. Added bonus? Now, this American knows what "whinge" means." About Anita Anita Siek is an ex-lawyer with a background in psychology who did a 360 in her career by becoming a brand strategist and copywriter. She's the founder and director of Wordfetti, a human-centered brand strategy and copywriting studio specialising in helping brands stand out through the power of psychology and words. She is also the host of Brandfetti the podcast, a no-fluff weekly podcast dedicated to sharing bite-sized content marketing, verbal branding, and value-bombs on the science of words, as well as stories of brands who are creating a dent in their industry through the power of words. Some of Wordfetti's clients include Australia's largest insurer brand IAG, Lack of Color, Luna Bronze, Libby Trickett, and Mia Freedman. Connect with Anita Website Instagram LinkedIn Facebook Useful links Brandfetti on Apple Brandfetti on Spotify
	Copywriting for the arts with Ali Strachan	07 May 2020	00:19:53
We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do… How to create a sense of perceived value around their work. How to market their work to audiences who will not only appreciate it but pay for it too. How to create a successful business without disrupting their creative process. That’s where today’s guest comes in. We’re talking to Ali Strachan, digging into how artists can create a successful business and how copywriters can be successful in this niche. Tune in to learn: What an Arts Advocate does The big struggles artists face, and how Ali helps to overcome them How important strong personal branding and storytelling is for artists The kind of copy an arts copywriter writes The conflict between art and marketing: the artist and the customers Whether artists care about SEO, blogs, and mailing lists What gets Ali cross about arts marketing Question for you Have you ever written for an artist? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks! Thanks to thatsmekq from the UK for a fantastic review of the show. “Really enjoying your podcast and am going to be putting a lot of these tips to use in my new marketing manager role. I listen to a lot of marketing-related podcasts and this is my new favourite. Thanks for your high-quality content. Kay (Glasgow).” Who is Ali? Ali Strachan helps visual artists promote their work, make an impact, and earn more from sales and commissions. She’s a passionate, knowledgeable, and honest advocate of the arts, who supports her clients to achieve success on their creative journey. She regularly works with arts organisations and local council to promote and educate local artists and engage them in events to give them every opportunity to build their profile within the community. As a fellow creative, she understands the challenges artists face when building their business – and has the tools, experience, and know-how to help artists be more profitable, so they can keep doing what they love. Connect with Ali Website Facebook Instagram LinkedIn
	Copywriting and COVID19	22 Apr 2020	00:49:48
Did you notice we missed an episode? You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course. The truth is, we’ve been a bit scrambled too. Belinda is surviving on wine and 80s music. Lockdown with memberships, communities, courses, launches AND managing the kid’s online learning. It’s a bit bloody much. We wanted to talk about that and what we’re doing to stay sane. We also got some questions about writing copy during this time. We don’t know how useful this will be but we’re talking about it anyway. Tune in to learn: We’re revealing our lives right now including: How different lockdown is to school holidays How we’re managing our workload, relationships, homeschooling and screen time. Where our heads are at and how we’re managing our mindset Our coping strategies as time goes on Avoiding overdone content topics Whether you should be giving stuff away for free right now Guilty COVID pleasures Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify or Stitcher. Thanks! Oh and big hugs to Mejsh87 from Australia from Austraila for this lovely review. “Am loving the podcast episodes and can’t wait to get through them all and implement the learnings! Just finished #62 and as always it was super practical and interesting with a touch of humour and lightheartedness. Thanks ladies and keep up the great work - it’s appreciated!!”
	Demystifying Tender Writing with Estelle Fallon	09 Apr 2020	00:53:38
Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return. All very simple. Other industries have a much more complex process. Very big (and expensive) projects often begin with a tendering process. Writing tenders for civil engineering and construction industries might seem like a dry idea to some but that’s what our guest today specialising in… and it’s way more interesting than you think. Tune in to learn: How different tender writing is from other copywriting What are the different types of tender documents and the most common ones What goes into a tender and how long the average project takes How to charge and manage a tender writing project What the tender writing revision process looks like Where Estelle finds her clients The Do's and don'ts of tender writing Why Estelle chose this niche and how others an get started in it What kind of copywriter tender writing suits Estelle’s number one tender writing tip. About Estelle Estelle is a tender and SEO Copywriter who's been trying to find the Words That Fit for business for over 20 years. She cut her teeth on tenders and proposals for the recruitment sector before finding her absolute love working in the civil engineering and construction industry. These days she combines the two and has a lot of fun taking businesses through the tender process and beyond: from tender ready to web-ready to award ready. Question for you Is tender writing something you'd consider after listening? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes, Spotify or Stitcher. Thanks! Oh and big hugs to GINA GODEEN from the USA for her lovely testimonial. Kate and Belinda are always so fun to listen to (and not just because of their accents!). They have tons of great advice and are always willing to share their best copywriting tips. Great show. Connect with Estelle Website Facebook LinkedIn
	Medical copywriting unpacked with Nerissa Bentley	11 Mar 2020	00:28:09
How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access. WHO NEEDS DOCTORS? We do. Of course. But as patients we’re more informed than ever and who writes the content we use to research the latest thoughts on medical science? Medical copywriters! Today we’re talking about medical copywriting -- accurately representing clinical data in a way that is clear, concise, and engaging. And we’re got specialist Nerissa Bentley to shed some light on this for us. Tune in to learn: How Nerissa found her medical copywriting niche How she built her client-base in beginning Why understanding the rules and regulations is vital to medical copywriting The role research and referencing plays in medical copywriting The potential risks and hazards of medical copywriting Authority v approachability – how to nail the patient voice, and have authority without clinical jargon. Where Nerissa finds her clients now Whether medical copywriting is more lucrative than other forms of copywriting Whether writing medical copywriting takes longer The peaks and the pitfalls of working with international clients The quirkiest medical topic Nerissa’s ever written about Nerissa’s number one tip for newbie medical copywriters Question for you! Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes, Spotify or Stitcher. Thanks! Thanks to Traceluke from Australia for a fantastic review of the show. Connect with Nerissa Website LinkedIn Facebook Instagram
	Copy Collaboration: How to make it work	20 Feb 2020	00:37:25
The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat. We need silence and solitude to rouse the creative muse. But can working with another creative brain be a good thing? In agency life we’re often paired with designers (shudders) to work on concepts as a team, but how about being paired with another copywriter, and writing pages of copy TOGETHER!! Dun Dun Der. Is that even a thing? In this episode, we chat about the challenges of writing together, the highs, the lows and some tips on how to make this a viable and enjoyable option for your business. Tune in to learn: We’ll be sharing our top 7 tips including. Know your personality flaws Match personality types Divide and conquer Stay open Work out your process Expect challenges Enjoy the adventure Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Steve Melbourne from Australia for his lovely testimonial.
	Sending cold emails with Laura Lopuch	06 Feb 2020	00:43:42
Does cold emailing get you in a cold sweat? Is it something you’ve put off because you don’t want to be accused of being a spammer… Or face rejection, over and over again? Many of us will find anything to do aside from sending a cold pitch email. We create and share content. We go to networking events. We participate in forums and FB groups where our ideal customers hang out. All great marketing strategies but there comes a time when we need to get proactive about our lead generation. Today’s episode features special guest, Laura Lopuch, and it will empower you to get on the front foot and start sending emails to bring in more work. Tune in to learn: The career Laura left to become a conversion copywriter How she uncovered sending cold emails as her superpower Whether cold emailing is just a numbers game (and how to win) Tips on preparing to send an email to someone who you don’t know The structure of an effective cold email Surprisingly simple follow up tips How to get your mojo right to send a great cold email Question for you! Do you embrace proactive lead generation like cold emailing? Or does it terrify you? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! Thanks to Kgb_kgb from Canada for a fantastic review of the show. About Laura Laura is an email conversion copywriter + strategist for startups, service professionals, and SaaS companies who want to send those infamous, money-makin’ emails you’ve heard so dang much about. Her expertise lies in cold emails. Which are the hardest email marketing channel to master. Laura’s work has been seen on websites like Kissmetrics, Crazy Egg, Get Response, Copy Hackers, and MailShake. One of her cold emails brought in $20,000 in revenue. Thanks to her work with many clients (including online biggies like Joanna Wiebe and Selena Soo), she’s seen firsthand that being ultra-relevant to your email reader is pure magic for getting sales. Useful resources The 2 x cold email templates Laura made available to Confident Copywriters Laura’s FB live on the 7 Types of cold emails Boomerang (email scheduler and more for Gmail) Streak (CRM for Gmail) Find Laura On Twitter On Facebook On LinkedIn On Instie
	SEO copywriting: How to package it, sell it, and do a great job	15 Jan 2020	00:51:51
SEO is a topic we've often see discussed in copywriting Facebook groups and across the web. And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it and sell it to clients. The question most often asked? What does an SEO copywriter actually do? And can you even call yourself an online writer if you don’t have mad SEO skills? In today’s episode, we walk you through what we think SEO copywriting really means, how to do it, and how it can become a valuable arrow in your copywriting quiver. Tune in to learn: What is SEO copywriting What SEO copywriting involves Can you really be an SEO copywriter if you don’t understand the big picture? Essential SEO know-how for copywriters How to package your SEO copywriting service The trick to making sure keyword research doesn’t steal all your time Kate’s keyword research strategy How to set client expectations of your SEO service Some rough guidelines on times for SEO packages Question for you! Do you think SEO copywriting is an essential skill? Do you feel confident about offering it? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! Thanks to GinaGodeen from USA for a fantastic review of the show. Useful links SEO Nibbles course Kate’s 10 Day SEO Challenge Kate’s SEO group on FB Kate’s SEO Copywriting rant on Youtube The WordPress Guy Pricing episode of Hot Copy Podcast Keyword Sheeter Uber Suggest
	Christmas tips and the secret to an explosive 2020	19 Dec 2019	00:42:17
Christmas is a great time of the year to take a break from your business as your clients are on holidays. It’s also a great time to knuckle down and get some strategic work done… because your clients are all on holidays! In this episode, Kate and Belinda share their own plans for Christmas 2019 and how they’re setting themselves up for success in 2020. Did someone say INTENTION WORD? Then, we go into infomercial mode because the Hot Copy Mastermind is 100% happening in early 2020 and we want to tell you all about it. (You can actually hear Belinda chirping with excitement). If you’re not interested in the Mastermind, you’ll still get a lot of great tips in the first half of the ep. Dig in and enjoy! Tune in to learn: How Belinda and Kate are spending their time off this year How they’re making sure school holidays don’t catch them by surprise (AGAIN) The word/s they’re using to focus their work in 2020 Why a good wall planner is essential How YOU can tick off some strategic projects in 2020 The benefits of planning personal time into your 2020 What the Hot Copy Mastermind is all about including how it will work and who it’s for Question for you! How do you approach the end of the year? Do you take time off or work through? Do you plan the coming year or let it unfold as it happens? Let us know on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! Thanks to Evan Postier, Minnesota, USA for saying that we’re funny in his fantastic review of the show. Useful links Hot Copy Mastermind waitlist Hot Copy: Is copywriting making you a bad parent
	The Art of Direct Response Copy with Glenn Fisher	14 Nov 2019	00:40:51
Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker. His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast - The All Good Copy Podcast - has had a string of awesome guests on it, including me. He has a dog called Pablo, a Crime podcast loving partner called Ruth and lives in merry old England. But as well as being a copywriting celebrity, Glenn is also a working writer, and he specialises in direct response. He’s worked with a string of sexy clients helping them drive sales and win over clients and today he’s sharing his secrets with us. Tune in to learn: When you talk about being a direct response copywriter - what do you mean by that? A lot of people assume direct response is all about long copy. Is that true? How do you go about writing a 10,000 word long copy sales letter? Should you handwrite out letters? How can people study direct response? What mistakes do most direct copywriters make? Who have been your biggest influences in your career? What’s the one book you’d recommend all copywriters read? Who was Glenn’s favourite podcast guest? Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to thatsmekq for their lovely testimonial. About Glenn Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade, he worked with The Agora, a multi-million-pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now regularly speaks at industry events and hosts The All Good Copy Podcast, where he interviews some of the biggest names in the business. He lives happily with his partner Ruth and dog Pablo on the east coast of England. Connect with Glenn Twitter Instagram Website Useful links Ogilvy on Advertising Dan Ariely Predictably Irrational Mac and Moore podcast
	Ghostwriting with Cindy Childress	24 Oct 2019	00:40:47
Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own. But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have you ever been asked to write to someone else’s BOOK? That’s the kind of ghostwriting we’re talking about today. What you need to know to add it to your portfolio of services. Tune in to learn: How Cindy went from a Ph.D. in English to a ghostwriter Her favourite type of book to write Her favourite books to read How she approaches the task of writing someone else’s story The challenges that led to the creation of her Write My Book BlueprintTM framework How to package a ghostwriting service Warning signs that your client isn’t ready for their book Tips to get into writing books for others Cindy’s best resources Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Mike Sullivan (or Sully) from USA for a fantastic review of the show. About Cindy Dr. Cindy, The Expert’s Ghostwriter, is a ghostwriter and book editor for coaches and consultants that go on to achieve Amazon Bestseller status, book TEDx Talks, build coaching businesses, and create nonprofits. She developed her Write My Book BlueprintTM framework to create reading experiences that encourage reviews and turn readers into lifelong fans of the author. Her best clients want to publish books that make an impact, and she’s committed to write and edit their books to look and feel like any other bestseller at a major bookstore. Dr. Cindy holds a Ph.D. in English and teaches creative writing classes at Writespace Houston and is a foster mom with Citizens for Animal Protection in Houston, TX. She most recently fostered three underweight tortoise-shell kittens that are now awaiting their furrever homes. Connect with Cindy Cindy’s website Cindy on Facebook Cindy on LinkedIn Useful links Ingram Spark (self-publishing) Jen Freedman The Creative Penn Writer's League of Texas
	10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland	03 Oct 2019	00:44:57
Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer. He’s talked to countless freelancers about the challenges of our strange rollercoaster life and he wanted to share the biggest lessons with the Hot Copy listeners. Just a note this episode was recorded as a Masterclass for my Clever Copywriting Community, so if you hear anything strange that’s why. Tune in to learn: Why you shouldn’t freak out Why it’s important to understand your finances The lesson of Knowing yourself. How to be Yourself Why nice guys get paid last How to stop being so available How to Learn to say NO Why Steve schedules life first How to make opportunities for yourself Why Other Freelancers are NOT the competition. Question for the listeners! What’s your biggest freelance lesson? Share your thoughts on Twitter or our Facebook page! Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to urban_wanderer from the USA for a fantastic review of the show. About Steve Steve is a video & audio creator. Usually for businesses, but as you can tell, he has a habit of doing it for the freelance community too. That’s what he does now. For years he worked in radio. In 2013 he swapped early starts for a life being freelance: to be his own boss, to be with his two kids, to be more awake. He’s always freelanced alongside ‘full time’ jobs though: radio producer, presenter, scriptwriter, voiceover or copywriter. He started the Being Freelance podcast in January 2015. In 2016 he started documenting his freelance life with the Being Freelance vlog. In 2018 he started speaking at events on the subject of freelancing and finding work-life balance. 2019 saw him launch the Being Freelance Community and become the co-host of a second podcast for freelance parents: Doing It For The Kids podcast. He loves cake. He runs because he knows he should. Sometimes it’s past a bakers. Find Steve Being Freelance podcast Facebook group
	The Hot Copy news you NEED to know	12 Sep 2019	00:45:56
Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks. In this episode, we explain what we’ve been up to, how it derailed our podding schedule and the lessons we’ve taken from the work we’ve been doing. We’re also announcing a VERY exciting new project in 2020. If you’re a copywriter and you’d love to work with us more closely, tune in. Tune in to learn: What Kate and Belinda have been up to What they’ve learned from sticky business moments Why Belinda is so excited about the end of October How to work with Kate and Belinda more closely in 2020 Question for the listeners! Have you ever been on a retreat or been part of a Mastermind? What was your experience? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Sarah Artis for a fantastic review of the show. Useful links Mastermind waitlist
	Making money writing ebooks - Steve Slaunwhite	18 Jul 2019	00:44:28
Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these? Absolutely! To share HOW copywriters to land some high paying ebook projects, we’re talking to Steve Slaunwhite. Tune in to learn: What we mean when we talk about an ebook What an exceptional ebook should include How to pick the best topic for an ebook Expert tips on structuring your ebook service Tips on landing profitable ebook projects Question for you! Do you offer ebooks writing services? What tips can you add? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to urban_wanderer from USA for leaving a fantastic review of the show. About Steve Steve Slaunwhite has been a copywriter and copywriting trainer for 20+ years. He’s the creator of many popular online courses the author of “The Everything Guide to Writing Copy” and AWAI’s 2016 Copywriter Of The Year. In his spare time, Steve likes to paint (poorly), cycle, read and hang out with his family. Connect with Steve Check Steve out at www.CopywritingCoach.com
	Nailing Instagram with Ami Williamson	20 Jun 2019	00:32:34
How do you get copywriting clients? It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics. But there are some platforms and techniques that might surprise you. Like Instagram. It’s a HUGE platform but many people dismiss it because it’s (gasp) images. And we deal with words In this episode, Belinda talks to a copywriter who is nailing Instie and picks her brain on how we can too! Tune in to learn: How Ami shifted from craft to copywriting Why she loves Instagram so much and her strategy for success Why copywriters often struggle with Instie and her tips on nailing it How often you should post and what type of content works best The hidden power of stories to maximise your reach How to make your posts more readable Super tips to boost your bio Question for the listeners! Do you get leads from Instagram? Tell us about your strategy! Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Sharon Well for a fantastic review of the show. About Ami Ami is a writer of personality-driven copy, lover of a good laugh and slightly evil genius. She helps brands get clear on their personality so that they can show up consistently, stand out in a noisy marketplace and attract their dream customers. Damn Write Instagram
	The unexpected problem with copywriting success	06 Jun 2019	00:36:53
When we start out as copywriters, obviously the aim is to be successful. But what does that even mean? In this episode, Belinda and Kate are honest about the upsides and downsides of being successful. Is it all it’s cracked up to be? Is the grass really greener or are there just different prickles? Oh, and this is our 100th episode! Tune in to learn: How Kate and Belinda define success How their definitely of success has changed The upsides of success The downsides of success What would they do differently? Question for you! How do YOU define success? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Ngaire Clare from Australia for a fantastic review of the show.
	How to work with agencies with Kate Merryweather	02 May 2019	00:48:53
As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agencies all about? Are they something you should consider working harder to build relationships with? Are there any downfalls for working with agencies? And how do you even your little toe in the door? Kate Merryweather joins us today and will be answering each of these elusive questions. Tune in to learn: How to approach agencies Ways to stay front of mind with agencies How to stay visible in an agency Management tools to boost your impact How agency relationships workHow to charge for agency work The pros of taking on agency clients The cons for taking on agency clients How to get agencies on retainer The legalities of working with agencies
	Is copywriting making you a bad parent?	18 Apr 2019	00:45:21
Are you struggling to run your copywriting business around your family? Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting deadlines rather than taking your kids to the park? It’s easy to trowel guilt on ourselves when we see copywriters running 6 or 7 figure businesses. Or landing 5 figure projects. What are we doing with our lives? Are we ruining our children trying to grow our copywriting businesses? Are we just THE WORST? We’re going to stop you right there. We are copywriters. We are parents. We are business owners. This episode shares our thoughts on making it all work. Stay tuned to feel a lot more awesome about your life as a copywriter. Shout out to Alicia Littel for inspiring this episode! Tune in to learn: ● How we lived and worked before children ● A rundown of our work days ● Where we beat ourselves up when it comes to parenting and business-ing ● Belinda’s experience with 5am starts ● Kate’s super tip on how you view the time you have with your kids ● Belinda’s controversial take on having it all ● Our tips on kicking guilt to the curb Share the pod love If you like what you’re hearing on Hot Copy, support the show by leaving us a rating and review on iTunes or Stitcher. We’ll read your name and review out on the show and send you lots of virtual love. Huge props to Andrew Bracey for listening and leaving a super review. Question for you What’s your big AHA moment from this pod? Do you feel the feels we talked about? Let us know on our Facebook page or on Twitter. Useful links ● Hot Copy: Time-saving tips with Kate Christie ● The third space theory ● Hot Copy: Subcontracting guide ● Seth Godin: Business/busyness
	TCC IRL NYC: Super tips from the experts	04 Apr 2019	00:14:59
We went to a copywriting conference in New York City in March 2019. It was Brooklyn but let’s not facts spoil the glamour. It was TCC IRL (The Copywriter Club In Real Life) and while we had a BLAST hanging out together – you would be surprised how many years it’s been since we hung out in real life – we also took the chance to pick the brains of the speakers. We asked as many speakers as we could grab in the breaks, “What is ONE THING you wish you’d know when you started your copywriting career.” We didn’t tell anyone what the other tips were and every single person delivered something unique. And they are some stellar tips too. This is your chance to grab a shortcut to the mindset and process tips these copywriters have gleaned over years and years of working the job. Cool, huh? Tune in to hear from: Kevin James (Copy Chief) Kira Hug (The Copywriter Club) Joanna Weibe (Copy Hackers) Justin Blackman (Pretty Fly Copy) Michal Eisikowitz (Michal Eisikowitz Copywriting) Bond Halbert (Bond Halbert Publishing) Chantelle Zak (Chanti Zak) Liana Patch (Punchline Conversion Copywriting) Parris Lampropoulos Prerna Malik (Content Bistro) Abbey Woodcock (On Life and Writing) Tarzan Kay Kalryzian (Tarzan Kay) Thank you to all our guests for coming up with BRILLIANT answers on the spot. Question for you What is your favourite tip from this episode? Let us know on our Facebook page or on Twitter. Share the pod love If you like what you’re hearing on Hot Copy, support the show by leaving us a rating and review on iTunes or Stitcher. We’ll read your name and review out on the show and send you lots of virtual love. Huge props to Pixelhappystudio for her super review. Find out more about each speaker Kevin James: Copy Chief Kira Hug: The Copywriter Club Joanna Weibe: Copy Hackers Justin Blackman: Pretty Fly Copy Michal Eisikowitz: Michal Eisikowitz Copywriting Bond Halbert: Bond Halbert Publishing Chantelle Zak: Chanti Zak Liana Patch: Punchline Conversion Copywriting Prerna Malik: Content Bistro Abbey Woodcock: On Life and Writing Tarzan Kay Kalryzian: Tarzan Kay
	Sweary Copy: Smart tactic or too try hard?	21 Mar 2019	00:30:42
To swear (in copy) or not to swear (in copy) that is the question. As copywriters, we’re always having to change the way we write to adapt to the times. And these days everyone seems to love to eff and blind like a mofo, right? What once packed a punch, is now old school. And some things that seem edgy are not as great as they’re cracked up to be - or make you sound like a try-hard teen. Today, we look at the pros and cons of writing sweary copy. Is it a good tactic to add to your belt or is it putting readers off? We’ve even got some fancy psychology and stats around copy with swear words. Is writing sweary copy something to try or try-hard? Let’s dig in and find out. Tune in to learn: Different types of swearing Belinda and Kate's tolerance levels for swearing (one is a sailor, one is not) What happened when Kate swore, once The vocabulary payoff for swear-bears How to respond to a client who asks for swearing Different ways you can add swearing to your copy, without swearing in your copy What do you think? What do you think when you see swearing in copywriting? Do you love it or hate? Have you written sweary copy before? Let us know on our Facebook page or on Twitter. Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Mandy Yoxall from Australia for her lovely testimonial. Useful links: Kate’s infamous Instagram post Tone of Voice Template (Clever Copywriting School) Science Says That People Who Curse a Lot Have Better Vocabularies Than Those Who Don't BA_Dissertation_What_the_Fck 5 brands using profanity-based wordplay to stir up attention 5 Fcking Awesome Examples of Brands Swearing in their Marketing
	From copywriting to copyking: How Rob Marsh mastered the art of copywriting	07 Mar 2019	00:45:20
Rob Marsh has been a little name and then a big name. He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and more. He co hosts the second best copywriting podcast too! The golden question is of course “How did he do it? And how does he fit it all in?” Today, we’ll delve into the Whens, Whats, Whys and Hows. Rob will give us a sneak peek into how his career unfolded and how you can leverage his experience to boost your own. Tune in to learn: How Rob’s copywriting journey began and why he expanded into other marketing areas Which of Rob’s kids he loves most The 3 biggests challenges Rob faced in his copywriting career How Rob increased his brand and mastered copywriting Different approaches to international copywriting If Americans or Australians are more open to the hard sell and why The challenges Rob faced when launching his podcast, course and community The biggest shortfall Rob sees in copywriters today and how to avoid it Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Draisydre from USA for his lovely testimonial. About Rob Rob is an expert marketer, writer and entrepreneur. He has worked as a Copywriter, Producer and Creative Director at various companies including FranklinCovey, Publicis, and Hewlett Packard. So he has “big company” and “agency” experience. In 2004, he joined a startup that revolutionized the online production of design (the predecessor to companies like UpWork and 99Designs). In 2012, he started his own SaaS business. So he understands small biz too. Today he is part of the copywriting duo (with Kira Hug) that hosts The Copywriter Club Podcast and community for copywriters of all talent levels. He also consults with a variety of technology and wellness companies, to create effective landing pages, conversion funnels, and marketing campaigns at Brandstory Copy and Content. He is the author of the book, Telling Your Brand Story (available at Amazon, hint, hint). He lives in Salt Lake City with his wife, four kids, and westie. Connect with Rob The Copywriter Club Facebook Group Twitter Instagram
	Different type of copywriting clients (and how to manage them)	21 Feb 2019	00:59:10
Are you ready for a journey into the past? We're going back in time for a special flashback. In this episode, we're sharing 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. Plus our tips on spotting them and how to work with them (so your copywriting project is smooth sailing). Tune to learn: Our favourites types of clients How to deal with scope creep and requests for free work How to guide clients who can’t tell you what to change The best way to organise disorganised clients When (and how) to tell a client to step back And more. So much more! Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! We read out a review at the end of each show and today, we’re giving a shout out to Jan for her FAB review. Thanks Jan! Links mentioned in this article: Empty copywriting portfolio? How to make up client-wowing samples Crappy clients: How to spot, avoid, manage and fire them Good client. Bad client. The Zen Guide to Shitty Clients
	Psychology based copywriting tips: Cath Fowler	07 Feb 2019	00:44:05
Cold calls. Telemarketing. Infomercials. These words send a chilling shiver down my spine. In a world where folk are over the abundance of “buy my thing” being shouted at them, how do you avoid being lumped in with the salesy slime? How can we tailor our copy to make our users feel comfortable? Today, Cath Fowler joins me to uncover how you can use psychology based copy to persuade and sell. We’ll delve into using clever copywriting to break down trust barriers and create a message your clients will remember. Tune in to learn: Why you should consider psychology when writing copy Using active voice and repetition to make your message memorable Why metaphors and similes work so well Using concrete claims to build trust The best way to convey percentages and time Getting bullet points right How to overcome objections The power of because How to create curiosity Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to smilinsamiam from Australia for the lovely testimonial. About Cath Cath Fowler is an SEO consultant and copywriter who helps businesses get found and look good online. Using SEO smarts and compelling copy she will establish your brand as the leader in your local area or industry. She loves working with financial services clients and regional businesses of all kinds - to help the little guys compete on the big stage. Don't make her pick which type of client she prefers out of those two. That would be like make her pick between her two cheeky daughters and she just won't do it. Connect with Cath Cath Fowler Marketing website Facebook LinkedIn
	Writing long form FB ads (that convert like crazy): Justin Blackman	31 Jan 2019	00:52:28
We’ve all read those long-form Facebook ads and wondered if they really work. Would you be surprised to learn that some of the highest converting Facebook ads are the length of some long-form landing pages? Upwards of two thousand words! And they work. Why do they work and how can you write them is the topic of today’s episode. Justin Blackman shares his experience on writing high-converting Facebook ads in hundreds of different tones of voice. It’s a bonanza of an episode that delivers much more than Facebook ads. If you want to learn how to write long-form FB ads and bundle your services and write in different tones of voice… this episode is for YOU! Tune in to learn: All about “Pedestal Post” formatting (one sentence at a time that people hate UNLESS it’s for them) The secret sauce to lowering bounce rates A simple way to a/b test (changing only the preview copy) The surprising detail of effective Facebook ad images Justin’s “Daniel Day-Lewis/method acting” approach to finding the customers voice Best formulas for long-form Facebook ads Formal vs. informal language – is jargon always bad? How to use your current Facebook ads to reverse engineer high converting ads Headlines are even important in FB ads How Justin stumbled into the 6-figure gig without ever pitching it Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to lawyer09 from USA for a great review. About Justin Justin spent 2 decades marketing big name brands, like Red Bull, Puma & 5-hour Energy where he learned the power of good voice. And it made him hate boring, drab, self-centred emails & websites. So he analyzed the good ones, studied quick-hit storytelling techniques from comedians, and cannon-balled into copywriting. Now he helps B2C businesses craft messages that sound like people. Connect with Justin Justin’s website Justin on Twitter Pretty Fly on Facebook Useful Links: The Headline Project Message Matching: The Landing Page Sessions ep. 3
	Time saving tips for busy copywriters: Kate Christie	17 Jan 2019	00:43:03
Time. It’s the most elusive asset you have and yet few copywriters seem to be able to control it. What do you do when you’ve run out of time? You can’t buy more, I’ve tried and now I think I’ve scared the assistant at the grocery store. How do we choose what’s worthy of investing our time in and what’s not? How do we avoid the time traps that are laid all around us? In this episode, Kate Toon chats to the renown time master, Kate Christie about the biggest time pitfalls and how you can end the time race once and for all. Tune in to learn: The difference between Time Investment and Time Management What the 4 cost lenses are What the SMART Time Investment framework is What is Parkinson’s law Is the framework a once off piece of work? The 3 biggest time challenges Kate Christie sees Top 3 tips for getting time back immediately. Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Catherine Sempill for a stellar review. About Kate Kate Christie, Founder & CEO of Time Stylers is a Time Investment Expert; International Speaker; and best selling Author. Kate consults to big and small business, government departments and C suite executives on maximising individual time spend and managing organisational drag through smart time investment strategies. She has appeared on television, radio and in print as a leading commentator on time management and maximising work/ life integration to ensure your success across work, family, community, and life. With a reputation for helping her clients find 30 hours of lost time a month, Kate’s focus is to ensure you are left educated, entertained and with a lasting impact on the way you choose to live, work and play. Connect with Kate Time Stylers Instagram Facebook LinkedIn Useful Links: Inside the mind of a master procrastinator Toggl The Pomodoro Technique
	From teacher to copywriter: Chris Cooper	03 Jan 2019	00:47:47
Imagine peeking into the office of other copywriters… copywriters doing their thing day in, day out. And making a success of it. Comparisonitis can be our undoing but it can incredibly useful to hear how and why other copywriters make the choices they do. That’s when comparisonitis turns into inspiration. Today I’m talking to Chris Cooper. Copywriter and content strategist in Denver. Tune in to learn: How Chris made the leap from teaching to writing The mindset time Chris uses to set the tone of his day How Chris has attracted his dream clients Why Chris doesn’t call himself a freelancer How ditching his niche boosted his work satisfaction The hardest part of being a copywriter Why you shouldn’t believe everything you read online Question for you Do you have any mindset tips you can share? How do you get your head straight each day? Share your story on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Heather Woods from New Zealand for a fantastic review of the show. About Chris Chris Cooper owns Real Good Writing in Denver, CO where he helps SaaS and B2B tech companies improve conversion rates. Connect with Chris Real Good Writing website Twitter Useful Links: Read Good Writing What are the Morning Pages? Hot Copy #54: New copywriter’s guide to blogging
	Surviving Christmas + Q&A	20 Dec 2018	00:49:25
It’s nearly Christmas and that statement either makes you CHEER or BOO. Christmas is a time when our clients usually shut up shop. We can start getting anxious as we don’t have work lined up… We can enjoy some much needed time off ourselves… Or we can use the time to work on our business. In this special Christmas episode of the Hot Copy, we’re digging into how we survive Christmas AND answering some questions from you. Tune in to learn: What Kate and Belinda are doing for Christmas How to beat the client famine of Christmas time Some super tips to jump-start your January! How to handle requests for social media copy Why social posts and email campaigns need the same level of skill Should you be creating social graphics for clients? How to make social posting a profitable service The secret to writing copy that sounds like a client How to work with a client who won’t give you a good brief Exactly how many revisions you should work through before sacking a client The delicate balance between offering value-adds like keyword research and creating a profitable business How to spot needy clients. Question for you What are you up to this Christmas? Work, rest or play? Share your story on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Claire Gamble \| Unhooked Comms from UK for a fantastic review of the show.
	The science of conversational copywriting with Nick Usborne	06 Dec 2018	00:47:09
Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you. In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting and why conversational copywriting is actually right for everyone. Tune in to learn: What conversational copywriting is The super easy way to know if you've written it or missed the mark How our brain responds to different sales messages Uncovering the language of our readers How to persuade clients that it's the right tone for their brand Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Greg from Portland for a 5-star review. About Nick Who is Nick Usborne? Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,”. Seth Godin says, “In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He’s able to find substance when others see just fluff, and can cut right to the core of the issue.” Connect with Nick Conversational Copywriting website Nick on LinkedIn Nick on Twitter The Coffee Detective Useful Links: Conversational copywriting resources for listeners Conversational Intelligence - Judith E. Glaser
	Why are some copywriters so expensive	22 Nov 2018	00:32:55
In our last episode, we talked about your copywriting business being a sock in a box. If you missed it, we talked about the risk of charging a premium level price tag without delivering a premium level service. We shared some helpful tips but we’re going in deeper today. Namely, how do you offer a service that you can confidently charge more for? Why are some copywriters so expensive and how can you be one? Tune in to learn: The five attributes of a high- value copywriter Our five top tips for delivering on a premium price Question for you: How confident are you to charge more? Can you add more value? Share your story on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Angela Rogers for a fantastic review of the show. Useful Links: E86: Is your copywriting business a sock in a box? Copywriting fees – What to charge? E37 Copywriting subcontracting – A ‘how to’ guide
	Is your copywriting business a sock in a box?	07 Nov 2018	00:25:42
We’ve all been there. We were taken in by the schmick advertising, the snazzy designer, the bells and whistles. We buy the thing. Then it’s delivery and we unwrap the layers of shiny wrapping, dig through a giant box of those puffy polystyrene doo dars and what do we find? A sock in a box? All that puff and prettiness for something so absolutely ordinary. And this happens with copywriting too. Too often we focus on the exterior, the marketing, the pizazz - forgetting what really matters. In this episode, Belinda and Kate dig deep into the idea that your copywriting business could just be a sock in a box. Press your ears a little closer to the speaker, this one is going to be a doozy. Tune in to learn: What is a sock in a box? How Kate’s copywriting brand evolved How Belinda’s copywriting brand evolved Do pretty proposals help land high paying clients? Good proposal software A cautionary tale The dangers of having a brand that’s too schmicky How to make sure clients are having a high-end experience Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! Thanks to Debz407 from New Zealand for a five-star review of the show. We appreciate it! Do you want a shoutout? Leave us a review!
	Expert email marketing: Sarah Anderson	25 Oct 2018	00:48:40
Email is dead! No it isn’t! Email is the most powerful marketing tool on the planet! Which is it and how can copywriters use email marketing to boost their business? In this episode, Belinda chats to email marketing strategist Sarah Anderson. Sarah generously shares her tips on email marketing techniques (to write welcome, nurturing and conversion sequences) and tips we can use to land clients who want great email copy written for them. Tune in to learn: Why Sarah stopped dyeing yarn to write copy If email marketing really is as effective as everyone says What copywriters need to understand before writing emails Must know tips for writing a welcome email Must know tips for writing a nurturing sequence Must know tips for writing a conversion sequence How to work out the timing of a good email sequence How to package email writing as a profitable service Question for the listeners: Do you offer email writing as a service? What the BEST thing about writing emails for others? Share your story on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Kerrib100 from Australia for a fantastic review of the show. About Sarah Sarah Anderson is a copywriter and email marketing strategist. She believes that building a relationship with your list is one of the most valuable investments you can make in your marketing. That's why Sarah works with business owners who want emails that nurture subscribers, give tons of value, and convert into sales. Useful Links: E49: Expert tips on writing email subject lines that get opened, fast! Sarah’s website Get Sarah’s newsletter Read Sarah’s blog Sarah on Facebook 25 Days to Better Emails video series
	How to take your copywriting global	10 Oct 2018	00:29:27
Language localisation can be a bit of a minefield. Between the US, the UK and good old Aussie-land we all technically speak the same language, right? So how hard could it be? Quite hard actually. Today, we’re covering the differences you need to know to take your copywriting global. Well, at least between Australia, the United Kingdom and the good old US of A. Tune in to learn: Some common terminology differences How much marketing each audience needs How differently we respond to success How quickly different audiences buy Which vegetables Kate and Belinda can’t seem to buy Question for the listeners: We’d love to know if you agree with our perspectives on the differences in regional copywriting. And please share your favourite ads with us! Share your story on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Over The Hill Chris from UK for a five star review of the show. We appreciate it! Useful Links: Writing English Part 1: Don’t write like a kook, dude Writing English Part 2: How to Write ‘Strine’ Writing English Part 3: Writing English proper, like 20 Australian Words That Mean Something Totally Different in the U.S. Peter Kay advertising series (UK)
	What is a copy deck anyway?	27 Sep 2018	00:35:55
If you’re a copywriter, you’ve probably heard of the term Copy deck before, but you might not be 100% sure what it is. In this episode, we answer ALL your copy deck questions and explain how this one document could transform your copywriting business. Tune in to learn: What is a copy deck Why you should use a copy deck What Kate and Belinda include in their copy decks How should you create your copy deck Should you include layout and design ideas How to take the client through your copy deck How many versions you should expect to write When does the copy deck officially belong to the client? Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Sarah Content for the lovely testimonial. Useful links: What is a copy deck? How to write a copy deck? The Smart Writers guide to copy decks Copy deck template and course Copy deck template
	10 tips on Writing Better with Amanda VanElderen	13 Sep 2018	00:25:46
Now we’re all copywriters here, right? So we should be able to write, right? But the truth is, even after years of slaving at the typewriter, we all could still learn a thing or two. If you’re feeling lost with your writing... Or your ransom notes are going unanswered... Or people are ignoring your emails... In this episode, you’re going to get some tips on how to write better. How to write real words for real people. Let’s get stuck in. Tune in to learn: How to get to know your audience Understand the purpose of what you’re writing Stop using big words to try and look smart How to stop hating on jargon Why should you stop hesitating How to think about where your words are read Why you shouldn’t overthink punctuation How to manage your time so editing and proofing are part of your process Why it’s important to be part of the world Why you should just write some crap Question for you: What’s your number one write better tip? Share your story on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to middleagedmamainoz from Australia for a fantastic review of the show. About Amanda Amanda Van Elderen is a copywriter and author of Write Better: How To Cut The Crap And Say What You Mean. She bellyflopped into freelancing in 2016 when she chucked in a cushy job and founded WorkWords. She now writes for some of Australia’s biggest brands (and loads of the smallest). She’s on a mission to help everyday people write better, and to help big brands cut the crap and say what they mean. Find Amanda Facebook Instagram LinkedIn Writebetter
	Perfect proofreading for error free copywriting	30 Aug 2018	00:26:02
It’s been a long time coming but we’re finally tackling the topic of proofreading. This is right up the alley of many copywriters and editors, who offer proofreading as a value-adding service to their clients. Neither of us does this ... in fact, we don’t even do our own proofreading. Are you shocked? You needn’t be. Proofreading is a specific skill and part of running a business is knowing what you can do and what you should outsource. Today, we’re going to sharing the BEST proofreading tips crowdsourced from the proofreaders and editors who listen to the pod. Welcome to perfect proofreading for error-free copy. Tune in to learn: How to physically proofread read What to check when you’re proofreading Which tools will help you hand over error-free copy Thanks to Rachy Zanini, Shannon Morrison, Emma McMillan, Kate Merryweather, Virginia Muzik, Sarah Mitchell , Ashley Turner, Gary Cooper, Emma McMillan, Tom Scanlan, Bill Harper, John Espirian, Kate Merryweather, Alan Taylor, Camilla Ruth, Tan Allaway, Rachel Kurzyp, Jody Carey, Dominic McInerney, Simone Beeve, Leslie Nienaber, Zoe Heard, Sarah Noel Block, MS, Laura Riley, Justine McClymont, Liz Green, Di Challenor, Hannah McCreery, Maple Marketing Ltd, Bec Christensen, Leeyong Soo, Philip Smith, Kristy De Camps, Ashley Turner, Louise Banbury, Kathie Kinde Clark for sharing their tips! HOT COPY SPONSOR Scribendi was founded in 1997 by Chandra Clarke and Terry Johnson to connect ideas and people worldwide through professional language services. In 2017, the transition to a new leadership team, Patricia Riopel and Enrico Magnani, marked an important milestone in the company's history. Our name is drawn from cacoethes scribendi, which means "the insatiable urge to write." We support our clients by helping them craft this urge into writing that is both clear and professional. Over the last two decades, Scribendi has become a world leader in the online editing and proofreading industry. We have edited more than 1.3 billion words and processed more than 400,000 orders. SPECIAL OFFER: Use the code HOTCOPYEDIT at checkout to get 5% discount until December 31, 2018. Book your next proofreading job at Scribendi Question for the listeners: Do you proofread your own copy? How do you deal with errors picked up by clients? Share your story on Twitter (@hotcopypodcast) or our Facebook page! HOT COPY SPONSOR The Society for Editors and Proofreaders (SfEP) is a professional organisation based in the UK for editors and proofreaders – the people who strive to make text accurate and readable. It provides training and support to its members, and its directory is a valuable resource for those looking for a professional editor or proofreader. SPECIAL OFFER: Waive the £35 joining fee by using the code: HCP2018 at checkout. Valid until the end of September 30, 2018. Become a member at SFEP Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Rashida Tayabali for a five star review of the show. We appreciate it! Useful links: To proof or not to proof Why use a proofreader or an editor? A 4-stage proofreading strategy to error-proof your copywriting How to catch those typos: The how and why of perfect proofreading Pointing out typos: Your duty? Or not your job? Top 10 proofreading tips Scribendi The Society for Editors and Proofreaders
	10 easy marketing wins for Copywriters	16 Aug 2018	00:39:22
We all know as working copywriters that while we put our love, our heart, our soul, our everything into our clients' marketing, we sometimes neglect our own. So today we’re focusing in on exactly what you need to do as a copywriter to build your business. To boost it, to make people more aware of who you are, to build your authority, to build trust. Tune in to learn: How to better understand your customer Why you should find services for your clients rather than clients for your services How to differentiate The importance of marketing goals Why you need a vision How to retain existing clients Why your marketing should be integrated How to use proof Question for the listeners: Share your story on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! About Sarah: Sara Berry started her business Marketing Sense in 2012 with the sole purpose of helping small businesses to grow, by developing their marketing capability. Sara started her career in marketing in 1992, and since that time has worked with close to a hundred businesses to help them achieve their goals. Sara’s links: Free 7 Day Marketing Challenge Website Facebook LinkedIn Twitter
	How copywriters can use social media to build their personal brand	02 Aug 2018	00:46:38
With D.P. Knudten Today Kate talks to D.P. Knudten, a copywriter from Wisconsin, about social media and how it can be a powerful booster for copywriters. Tune in to learn: What is ROTOMA (Return on Top of Mind Awareness), and why should copywriters care? What is Shoemaker's Children Syndrome? In our increasingly visual world, how can copywriters compete? Why social media can be an effective force multiplier for copywriters Should we focus on one particular social media platform Which is D.P.’s favourite social media platform What kinds of content performs best? Why D.P. thinks copywriters hate SEO Should you bid projects by the hour or value? How can introverts get more out of conferences? Question for the listeners: What's your big AHA moment from this episode? Share it with us on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! About D.P.: D.P. Knudten is the Chief Collaborator at his business, COLLABORATOR creative, in Madison, Wisconsin, USA. A 25-year veteran adman, D.P. has worked on some of the biggest brands in the business including Coca-Cola, McDonald’s, and Motorola at agencies including DDB Needham/Chicago and McCann Erickson/Atlanta. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people – and product. He is also the co-author (with Spencer X. Smith) of the ‘ROTOMA’ –The ROI of social media, 'Top of Mind’ and is the host of the popular ‘The ROTOMA Podcast’. He also speaks about branding, social media, creativity and culture to groups throughout the United States. D.P.’s links: COLLABORATOR creative website D.P. Knudten website Twitter Instagram ROTOMA podcast ROTOMA on Amazon
	Writing copy for SAAS businesses, with Kaleigh Moore	19 Jul 2018	00:34:51
We’ve talked a little about finding your niche as a copywriter. Medical, government, health, finance. Finding the right niche for your skills can help you earn more moolah as you become a go-to writer who gets the ins and outs of a particular industry. Today, we’re digging into writing for SaaS - software as a service - and eCommerce companies. Our fellow copywriter, sharing her specialist knowledge on this, is Kaleigh Moore. Tune in to learn: How SaaS and eCommerce copywriting is different to other types of copywriting The types of challenges SaaS companies need solving in their copy How to get the crunchy details you need to write exceptional SaaS copy How to get your head around the technical details of software products and services How to persuade jargon-lovers to leave it out The secret to making abstract benefits sound compelling Tips on pitching for SaaS copywriting work Question for the listeners: Have you considered writing for SaaS businesses? Would you now? Share your story on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to AwesomeGames for a fantastic review of the show. About Kaleigh: Kaleigh Moore is a copywriter whose speciality is writing value-packed blog content for SaaS and eCommerce companies. She lives in the Midwest and started freelance writing under her own name back in 2013. Kaleigh has worked with growing start-ups and top-ten companies on the Fortune 500 as well as well as growing SaaS companies, including AT&T, Campaign Monitor, and GetFeedback. She writes a regular column for Inc. Magazine and has been featured in Entrepreneur, Copy Hackers, KissMetrics and Conversion XL. Useful Links: CreativeClass.co Kaleighmoore.com/blog Find Kaleigh: Kaleighmoore.com/newsletter Twitter.com/kaleighf Instagram.com/kaleighf
	What keeps copywriters awake at night (and some simple solutions) with Robert Gerrish	14 Jun 2018	00:44:34
Tactics to deal with newbie fears and oldbie exhaustion In this solo interview, Kate talks to Robert Gerrish, a well-known name in the Australian solopreneuer world. Robert, a friend and mentor to Kate for many years, was one of the guest speakers at her recent CopyCon18 event in Sydney. He was a huge hit, even more so because he left the audience with an offer: he was happy to chat with anyone who wanted to, to offer his advice and coaching – at no charge. After talking to nearly 20 copywriters at length, he’s on the Hot Copy Podcast to share the common themes of those chats: the worries and fears of both newbie and oldie copywriters. Robert and Kate talk through how to deal with all these issues, offering advice and insight from their own experiences. A slightly different episode to the usual copy pod, but a mellow and heartwarming one! Tune in to learn: How to deal with newbie copywriter fears Handing comparisonitus and imposter syndrome Why getting started is more important than having a perfect plan The importance of niching and owning what you do How to deal with peaks and troughs How to give your business a refresh and find new mojo Why you’re probably doing better than you think you are Why it’s so important to be the bouncer for your business And the big questions, such as: if you’re up on stage and everyone is applauding, what are they applauding you for? Question for the listeners: What keeps you awake at night? Share your story on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! About Robert: Following a career in the marketing and design industry in London and Sydney, Robert made the leap to his own business in the mid-1990s. Seeing a niche in the area of support and resources aimed at the ‘one-person business’, Robert launched the Flying Solo community in 2005. With a small team, he grew the business to a member base of over 100,000 Australian freelancers and entrepreneurs, before selling to Pinstripe Media at the end of last year. Back working solo, today Robert pops up regularly at conferences and events, supports individuals in the development of their ventures and hosts a series of podcasts including: “The Business of Bookkeeping” (for First Class Accounts), “The Flying Solo Podcast” and his own “Mellow Brick Road” a new show aimed at the older entrepreneur. His first book, “Flying Solo: How to go it alone in business” was a business bestseller and his latest, “The 1-Minute Commute“ will be published by Pan Macmillan at the end of July. Useful question from Robert: Here are examples of the coaching questions Robert used in his session. These are some of the things we can ask ourselves - ideally working with a buddy or a coach - that can open up new thinking and opportunities: What is the biggest challenge I have now? What steps am I taking regularly in response to that challenge? What am I wasting my time on? What is holding me back the most? Where am I out-of-balance? Where am I stuck? Where am I sabotaging myself? What one change in my life would make the biggest positive difference? If I knew I would not fail, and time and money were not issues, what three things would I most like to have, accomplish, or work toward? Useful Links: RobertGerrish.com Robert’s podcast: Mellow Brick Road Robert’s new book” The 1 Minute Commute
	Revisions and approvals - step by step process (part 2)	30 May 2018	00:37:58
Our last episode focused on beating the blank page and getting your first draft ready. You’ve hit send… but now what? How do you manage the revisions process (especially when it seems to derail everything) and get the client through to approval? If you weren’t nervous enough staring at a blank page, this stage of a copywriting project can have you questioning your career choices. But we’re here to help. So stay tuned for some serious process bombs. Tune in to learn: How to reduce the number of revisions you get How we handle vague revisions (extracting meaningful feedback from clients) How we handle late revisions (keeping clients on time so you can move on) What to do when the client HATES your copy How to write copy for strong personalities Time-saving tips to get official approval Question for the listeners: Have you had to manage difficult revisions? How did it change your process? Share your story on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Di @ Whistle Communications for a fantastic review of the show. We appreciate it! Useful Links: How to know if your copy is client ready How to get powerful testimonials
	Beat the blank page! Our copywriting process from blank page to first draft	17 May 2018	00:31:17
Does the blank page ever mock you? That blinking cursor, flashing at your lack of ability to start this copywriting project… to write a killer headline or craft a first sentence that wows each and every reader…? You’re not alone. Once you land a job, starting the actual writing can feel like the biggest hurdle you’ll face but we’ve got your back. We’re starting a series about our complete writing process, from a blank page to the final draft. This episode is all about getting to the first draft. Tune in to learn: How Belinda and Kate start every single project The easiest way to beat the blank page How to make sure you have the right tone of voice Where brainstorming and research fit in Whether you can edit as you write Question for the listeners: How do YOU start each copywriting project? Do you have a system or do you just let it flow? Share your story on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Lucy - Baby Berry Collective for a fantastic review of the show. Useful Links: How to know if your copy is client ready Copy Deck Template and Course The smart copywriter’s guide to copy decks: presenting your copywriting (so your client loves you before they read it) E11 Copywriting features, benefits and… Disadvantages? Hot Copy E20: Why your sign off process is SO important Hot Copy E31: Why copy formatting is SO important Hot Copy E64: Copywriting formulas: Smart copywriting? Or cheating?
	Hot Copy Q&A	03 May 2018	00:31:29
As copywriters with our very own podcast, we’re often asked questions. Questions about copywriting. Questions about being a copywriter. Questions about managing our businesses and our family life. Questions about our dogs. So, every now and then we like to pull some out and answer them. That’s what today is all about. We’re answering YOUR questions in a special Hot Copy Q&A. Thanks to Sheree Chambers, Maurizio F. Corte, Angela Rodgers, Di Clements, Lyndall Talbot, Liz Green. Tune in to learn: The questions web developers need to ask on behalf of copywriters on the same project Whether bad writing is essential for good SEO How much of our writing is a process (as opposed to instinct) Getting over the fear of asking for money A super quick rundown of our pre-writing process of research / info gathering How to showcase your work when you’ve worked as a subcontractor Our challenges and lessons! Question for the listeners: Did you have any AHA moments from this pod? Let us know! We do love a good AHA. Share your story on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Emma Rose Bell for a fantastic review of the show. Useful Links: Terms and conditions: 13 scenarios you might not have considered Terms and conditions template Subcontracting template Copywriting email templates Referral template Retainer template Copywriting proposal template Insider tricks: How to write copywriting proposals that explode your client list!

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