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Is Your Home Care Website Getting Traffic, But No Calls? Let's Fix That.
#homecaremarketing #homecare #homecarewebsites #homecarebusiness 

https://ASNHomeCareMarketing.com

888-404-1513

A daughter sits bedside, Googling “home care near me,” and your site loads in three seconds that feel like forever. We built this episode around that moment—the five-second window where trust is won, calls are made, and care begins. If your analytics say “healthy traffic” but your phone stays quiet, this is the candid, step-by-step reset you’ve been waiting for.

We start by reframing the goal: visibility without conversion is a vanity metric. Then we dig into the real blockers hurting home care agencies right now—confusing headlines, weak calls to action, stock photos everyone has seen, slow mobile pages, and the silent killer of ROI: no live answer when families call. You’ll learn how emotional decision-making shapes the entire buyer journey and why your homepage must mirror the four most common triggers for care: new diagnosis, discharge recovery, fall risk, and family caregiver burnout. We show how to turn each trigger into a clear section with empathetic copy, outcome promises, social proof, and strong tap-to-call buttons that work on every screen.

From there, we share practical upgrades you can ship fast: original photos and short testimonial videos from real families and caregivers, call tracking that proves which pages drive inquiries, instant text and email alerts for form submissions, and scheduling options that capture after-hours demand. We also walk through a “fast track” website and SEO framework used by agencies to increase inquiries, strengthen AI and search visibility for terms like 24-hour home care, and reduce bounce on mobile. Plus, we’ve got resources to make execution easier: a free website audit you can book via our barcode link, sales training cohorts with flexible holiday scheduling, and a community marketing store stocked with vetted items for monthly campaigns.

If you’re ready to turn clicks into conversations and conversations into care, tune in, take notes, and choose one change to implement this week. Subscribe, share this with a colleague who needs a conversion boost, and leave a quick review to help more home care teams find us.

A daughter sits bedside, Googling “home care near me,” and your site loads in three seconds that feel like forever. We built this episode around that moment—the five-second window where trust is won, calls are made, and care begins. If your analytics say “healthy traffic” but your phone stays quiet, this is the candid, step-by-step reset you’ve been waiting for.

We start by reframing the goal: visibility without conversion is a vanity metric. Then we dig into the real blockers hurting home care agencies right now—confusing headlines, weak calls to action, stock photos everyone has seen, slow mobile pages, and the silent killer of ROI: no live answer when families call. You’ll learn how emotional decision-making shapes the entire buyer journey and why your homepage must mirror the four most common triggers for care: new diagnosis, discharge recovery, fall risk, and family caregiver burnout. We show how to turn each trigger into a clear section with empathetic copy, outcome promises, social proof, and strong tap-to-call buttons that work on every screen.

From there, we share practical upgrades you can ship fast: original photos and short testimonial videos from real families and caregivers, call tracking that proves which pages drive inquiries,

Continuum Mastery Circle Intro

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Stressed families don’t browse; they decide. We unpack how a home care website either earns trust in seconds on a phone or quietly leaks leads to competitors—and exactly how to fix it before 2026. From mobile-first speed to above-the-fold calls to action, we walk through the homepage elements that translate emotion into action, then dive into the service-page strategy that actually ranks: long-form explanations in plain language, outcome-driven copy, and helpful FAQs that mirror what people ask in crisis.

We also explore the new search reality. AI answers “best home care near me,” and if your content isn’t structured for questions, featured snippets, and local context, you’re invisible. Learn how to write for natural language, when to use FAQ schema, and why towns beat counties for discoverability. Plus, we get practical about lead capture: why a consult request outperforms self-scheduled assessments, what to offer as a useful download, and how to deploy chat without letting AI hallucinate answers.

Trust is the moat. We share ways to gather Google reviews at the right moment, showcase real caregiver culture with spotlights, and present outcomes that matter—satisfaction, days without readmission, and clear next steps for families and referral partners. Wrap it up with a 30-day sprint: audit speed and CTAs, expand three core service pages, implement schema, and fix your response workflows so every tap becomes a conversation. If you’re ready to move from pretty to profitable, this is your playbook.

If this helped, follow the show, share it with a colleague, and leave a quick review so more home care leaders can find it. Got a question or want an audit? Reach out—we’d love to hear what you’ll improve first.

Continuum Mastery Circle Intro

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Breaking through the noise in healthcare marketing requires more than persistence—it demands a fundamental shift in approach. This eye-opening training video reveals the stark contrast between ineffective marketing tactics and strategies that genuinely resonate with skilled nursing facility staff.

Watch as we demonstrate a typical failed interaction: rushing into a social worker's office, using inappropriate terminology (calling patients "clients"), focusing exclusively on services rather than solutions, and completely disregarding the professional's limited time. The cold shoulder that follows is inevitable and all too familiar to many healthcare marketers.

Then witness the transformation that occurs when the same representative returns with a solution-focused approach. By introducing a specialized "discharge package" designed specifically for patients transitioning home from skilled nursing facilities, the conversation shifts dramatically. What makes this approach successful is its laser focus on addressing a genuine problem—patient regression after discharge—rather than simply promoting services.

The training emphasizes critical practical wisdom that's often overlooked. When a social worker expresses interest, schedule your next meeting immediately rather than promising to "call later." Be transparent about reasonable budgets for lunch-and-learns, as healthcare professionals appreciate partners who prioritize patient care over marketing extravagance. Most importantly, position yourself as a valuable resource by acknowledging their expertise while offering specialized insights they might not have considered.

Ready to transform your healthcare marketing approach from getting the cold shoulder to securing meaningful partnerships? This training provides the blueprint for making that shift immediately.

Continuum Mastery Circle Intro

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Our conversation was all about:

• How to keep clients/adult children happy
• Create the right schedule
• Problem solve service issues ahead of time
• Set the right expectations
• Back-up plan for Caregiver call offs and no shows
• Lead Caregivers - what are they and how does it work
• How to save/keep an upset client/adult child when something goes wrong
• November Marketing Kit Winners

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Listen as Dawn Fiala describes the best home care flyer leave-behind EVER. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

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Listen as Dawn Fiala describes the best home care flyer leave-behind EVER. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

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Listen as Dawn Fiala describes the best home care flyer leave-behind EVER. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

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Home Care Marketing - Planning Ahead for 2023, Learn from the Expert!

Listen as Dawn Fiala describes the best home care flyer leave-behind EVER. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

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Home Care Marketing - Finishing the 5 Impressions and Talking Case Management Week!
Our conversation was all about: 

• 5 Impressions to get that referral (last 3 impressions)
• Impression three: Build Camaraderie in person and online
• Impression four: Prove Reliability in person and online
• Impression five: Ask for the business 
• Case Management Week

There are 3 ways to listen:

#1: Log in to Private Portal: (most organized, handouts downloadable)

https://www.HomeCareMarketingMastermind.com

username: your email address

password: use what the system originally sent to you or use the FORGOT PASSWORD feature.

#2 Go to the Private Facebook Group and see the pinned post video.

https://www.facebook.com/groups/388249829955740

#3 Listen on our podcast channel: (no login, no handouts, just audio)

https://seniorcareindustrypodcast.buzzsprout.com/

If you need help, use support support@LTCEXPERT.ZENDESK.com

If you have questions about any of our programs or services: support@LTCEXPERT.ZENDESK.com

Have a great weekend,

Valerie V and Dawn F

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• October Marketing Kit Winner
• 5 Impressions to get that referral

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Home Care Marketing -  How to Hire a Home Care Marketer, Oct Marketing Kits!

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Listen as Dawn Fiala describes the best Referral Source Emails, Intake Calls, and we announce the Marketing Kit Winner This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

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Listen as Dawn Fiala describes how to break into Hospitals, Geriatric Case Managers, Fiduciaries, Adult Day Care, Churches, and takes you on a Virtual Field Trip. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

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Ever wondered why some healthcare marketers effortlessly secure meetings while others struggle to get past the front desk? This eye-opening training demonstration reveals the stark contrast between ineffective and successful approaches when engaging facility gatekeepers.

Through a revealing side-by-side comparison, we expose common mistakes that doom marketing visits before they begin: disheveled appearance, lack of preparation, overlooking the receptionist's identity, and failing to differentiate your services. These seemingly minor errors signal disorganization and disrespect, creating barriers that even the best services can't overcome.

The transformation begins with simple yet powerful adjustments. Professional presentation immediately elevates credibility. Learning and using the receptionist's name creates genuine connection with someone who influences access. Coming prepared with organized materials and business cards demonstrates competence. Most critically, clearly articulating what makes your service different addresses the facility's specific needs rather than adding to their pile of generic marketing materials.

What resonates most powerfully is the reminder that receptionists are valuable team members deserving respect, not obstacles to bypass. As noted in the training: "That person at the front is very important and they are ignored." This perspective shift fundamentally changes the dynamics of facility visits.

Whether you're new to healthcare marketing or looking to improve existing approaches, these practical strategies will transform your facility visits from frustrating rejections to productive relationship-building opportunities. Watch now to discover how small changes in your approach can open doors previously closed to your organization.

Continuum Mastery Circle Intro

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Listen as Dawn Fiala describes how to break into Home Health/DME Marketing, Sept Marketing and more. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

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Listen as Dawn Fiala describes how to break into Doctor's Offices, Care Homes and more. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

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Listen as Dawn Fiala describes how to break into Assisted Living and Independent Living Communities. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

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Listen as Dawn Fiala describes how to break into Skilled Nursing Facilities. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

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Listen as Dawn Fiala describes the best home care flyer leave-behind EVER. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

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SCI Netcast EP 172: Augusta.Care - Yvan Castilloux, Samuel Sanchez- Facebook for Recruiting

https://www.asnmarketingplan.com/ep-172-augusta-care/

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Marketing Home Care from Start-Up to 5+ Years In Business. This hour-long video shows you where to spend and where to save for the best results at any stage.

Thanks for joining us, everybody. Today is the day we talk about Marketing Your Home Care Business From Start-Up to Seasoned. I’m so glad you could join us. We had lots and lots of folks sign up for this. Very excited to present this to you, and I am Valerie VanBooven if we haven’t met before.

Valerie VanBooven:

Welcome to the webinar. I have a couple of other things I’d like for you all … If you have a look at a computer screen and you have a phone, you’re going to want to take a screenshot of this. Hold on. Oh, wait a minute. Here we go.

Valerie VanBooven:

Take a screenshot of this. A couple of things I wanted to point out to you, and then I’ll talk about the agenda a little bit. This is our website address, ASNMarketingPlan.com. We also have a free download, and as we talk about marketing, this might be helpful to you. Of course, my mouse is very sensitive.

Valerie VanBooven:

Download the 12,000 holiday celebration list. Go to bit.ly, Bit.ly/2022CALENDARASN, so you might want to snap a picture of this instead of trying to write it down.

Also, if you are new to us and you have never done this before, if you’re our client, by the way, this is already done for you so you don’t have to do it. You can get a free listing on our website, ApprovedSeniorNetwork.com/join. If you do that, what will happen is we’ll set you up with a free listing.

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https://www.asnmarketingplan.com/jennifer-lagemann-writer-for-senior-care-businesses/


About Jennifer Lagemann

 Links

Website: https://nextjenncopy.com/

Email: jenniferlagemann16@gmail.com

Link to Podcast Episode: https://www.buzzsprout.com/33168/10405987

Link to youtube video: https://youtu.be/T3worslru3g

Committed To Digital Content That Converts

Hi! I’m Jennifer, a home care industry native, bred to create meaningful content. My experience marries home care and digital marketing skills – designed to help your business succeed. 

I have seven years of experience in senior care in all different layers (family caregiver, family member of care recipient, administrator/care manager)

I use a PRO-AGING philosophy in all of my work

I have access to innovative tools that expedite & optimize my content-based solutions

Jennifer’s Words of Wisdom/ Tweet-ables

• “I am the founder of NextJenn Copy, where I create storytelling and compelling content for families, clients, and consumers of home care, and just to make it more accessible to people linguistically and to really help you sell your services.”
• “[In regards to website copy] If you are a caregiver and you are applying to a job on their careers page, would you be satisfied with the information you’re seeing?… The point of the careers page is to entice people to apply to your specific agency and what you have to offer them, and not talking about yourself more.”
• “[With regards to her writing style.] This is really substantive content that will help move the needle. When I do a blog on dementia, it’s not just talking about the same 10 symptoms that you’ll see on the Alzheimer’s Association blog. This is talking hyper specifically to an agency’s perspective.”

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Full Video: https://youtu.be/_LsA2oEgTn0

Blog Post: https://www.asnmarketingplan.com/lauren-tarrant-rn-senior-advocate/


About Lauren Tarrant, RN

Social Links

Website: https://allwayscaringforseniors.com/

Email: Lauren@allwayscaringforseniors.com

Phone: 512-809-4057

• Introduction of Lauren Tarrant
• Lauren’s new adventure in senior advocacy.
• How All Ways Senior Care helps families
• What to expect from a All Ways

• “…what we do is we make sure to help the family navigate through the health system. We can advocate for them, we may help them find resources for seniors in the home. So everything we do is focused on people that are in the home or want to get back to the home. So they might be in an ALF at the time, assisted living facility, but they want to go home.”
• “Always Caring for Seniors helps families, but we also help organizations. So organizations might be trying to send people home, and they don’t know how to transition that care. So I work with organizations on a different basis with regards to clinical outcomes, compliance, operations, RN delegation, and sales teams.”
• “A lesson that I learned as an entrepreneur: Even if you spend an hour every day, think about what that is at the end of the year. It’s something you do every single day to make your business grow it. Maybe it’s that one extra call, or it doesn’t matter how busy you are. You have to do something every single day.”

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SCI Netcast: Wendy Meyeroff - How to Hire a Ghostwriter for Senior Care Content

Wendy is an award-winning print and online health/tech reporter, ghostwriter and marketing consultant for 20+ years. She started working as a reporter and was the managing editor of health care magazines 20+ years ago. She segued into business-to-business advertising and then to public relations.

Social Links

Website: https://www.wmmedcomm.com/ Email: wjmayeroff@gmail.com

●      Introduction of Wendy Meyeroff

●      Wendy Meyeroff’s history of writing

●      Tips in finding a good writer

●      What to expect from a ghost writer

●      Wendy’s experiences in companies as a writer

●      Importance of communication in hiring a writer

●      “A good writer, a good communications consultant, will tell you what they do and also what they don't do just as I just told you, I'm not an advertising copywriter and that's a keyword.”

●      “Ask if they have a website. If they don't have a website in this 21st century, then are they just going to be learning off you.”

●      “You know how the person hiring knows they're in trouble with the potential writer? If you give a vague description and the writer doesn't ask any questions.”

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Your home care website isn't just a digital brochure—it's your most powerful lead generation tool when properly optimized. In this comprehensive session, we unpack the essential elements that transform an ordinary website into a conversion machine that makes your phone ring consistently with qualified leads.

Website speed emerged as the non-negotiable foundation of digital success. Since Google's shift to mobile-first indexing in 2018, sites loading in under two seconds receive preferential ranking while sluggish websites get "the side eye" from search engines. We explore practical tools like GTmetrix that measure your site's performance and highlight specific improvements to implement immediately.

The mobile experience deserves your focused attention with 70% of web traffic now coming from smartphones and tablets. When adult children search for home care solutions—often from hospital rooms during moments of crisis—they need thumb-friendly navigation, instant-access phone numbers, and forms that don't require pinching or zooming. These seemingly small details make the difference between capturing a lead or watching them bounce to your competitor.

Lead capture mechanisms must work flawlessly. We demonstrate how tracked phone lines reveal which marketing sources drive your most valuable calls, while integrated form submissions should trigger immediate notifications to your team. The "speed to lead" principle becomes your competitive advantage—responding within minutes rather than hours dramatically increases conversion rates.

Perhaps most fascinating is how AI is reshaping how potential clients find home care services. When someone asks Google or ChatGPT questions like "How much does home care cost?" or "Can I get paid to care for my mom?"—the agencies providing thoughtful, comprehensive answers in their content secure the coveted "position zero" in search results. We reveal specific strategies to ensure your agency appears in these crucial AI-generated answers.

Ready to transform your website into your best salesperson? Implement these proven techniques to create a digital presence that builds trust, captures leads, and ultimately makes your phone ring with families who need your services.

Continuum Mastery Circle Intro

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SCI Netcast: David Brown - Central Coast RX2Live


About David Brown

David Brown is the owner of Central Coast RX2Live, helping seniors with their health and wellness

 OUR MOTTO

Simplicity is the mirror image of Perfection.

You do not have to make something complicated to be good, but if you make it simple the perfection will shine. I learned this over the many business workouts and turnarounds I performed while Receiver for the Superior Court. As a serial entrepreneur with real estate, technology, and medical companies, with experience in mergers and acquisitions, investment banking, lending, syndication, brokerage and management, I have seen firsthand that the simpler, the more successful.

WHAT WE DO

We are improving medical providers/practices freedom, time, and income while enhancing the patient engagement and outcome.

HOW ARE WE DIFFERENT?

Like your patient’s annual wellness exam, we provide our one-on-one patented Business Wellness Exam at no charge or commitment. We promise this is not a sales call, we are not pharma reps, and we give you a binding NDA. We meet with you or your representative to evaluate the revenue cycle, procedures, patient flow, staff assignments, patient demographics, and services provided. From this we will find 3-6 simple changes you can make to improve your freedom, time and income with better patient engagement and outcomes. If you do nothing you will still have a blueprint for next steps and moving forward in the future. 

Serving all cities in San Luis Obispo, Santa Barbara, and Ventura Counties.

Contact Central Coast Rx2Live – Healthcare/ Medical Consultant in Solvang, California

Social Links

Website: https://www.ccrx2live.com/ Phone: (805) 686-1044

Email: DBrown@Rx2Live.com

LinkedIn: https://www.linkedin.com/in/davidwbrown

• Introduction of David Brown as the owner of Central Coast RX2Live
• The best thing about serving aging adults
• What RX2Live do
• The remote patient monitoring space of RX2Live
• People/ organizations that made a great impact on David
• Changes in marketing due to the pandemic
• How David celebrates good things in life

• “The best thing is the ability to make an impact on someone’s life and make it better, either for some comfort or even if it’s the help of a loved It gives that peace of mind to the adult children caring for a senior parent or a great aunt.”

• “Your impact is beyond what you think it could be because you’re an advocate for somebody, a senior that’s out there that lacks a resource of one kind or another and you can make that really significant difference in someone’s ”

• “I look at marketing as a knowledge base, not as a product pushing type of opportunity, but as, what knowledge do you need to come to a conclusion and what’s out there?”

• “I send out thank-you notes because I want people to know that they are It’s actually almost automated for me because I have a system that helps me in that, but they’re all handwritten, they’re all hand-stamped and hand-addressed. I celebrate those achievements with congratulations or a note, a pe

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SCI Netcast: Annalee Kruger- Care Right Inc. - Empowering Caregivers (Professional and Family)

In The Invisible Patient, senior care advisor and caregiver advocate Annalee Kruger teaches caretakers how to appreciate the blessings of being a caregiver while also looking after themselves. It is not a luxury for caregivers to practice strong self-care — it is a necessity. The ability to be resilient, of knowing and sharing boundaries, and how to say “no” are vital for both the well-being of the caregiver and the caregiver’s patients.

The Invisible Patient provides inspiration, encouragement, and guidance for finding ease and help during the caregiving journey.

Website: https://carerightinc.com/

Phone: (800) 741-0302

Kruger leaves no stone unturned, providing personal anecdotes and scenarios about the caregiving process, and includes numerous references and resources in this guide to

Email:WeCare@CareRightInc.com

The Invisible Patient by Annalee Kruger

Amazon:

https://www.amazon.com/Invisible-Patient-Emotional-Financial-Caregivers-ebook/dp/B09 J64RGJW

• Introduction of Annalee Kruger as the owner of Care Right Incorporated
• Annalee expounds on the operation of Care Right (what do they do?)
• Bad working environments vs good working environments (in healthcare)
• Tips for self care
• How to enjoy life
• Taking time for yourself
• Annalee’s book “The Invisible Patient”

• “If we aren’t our best selves, we aren’t going to be our best nurse or our best social worker or our best spouse or our best mother or our best daughter or the best We’re not going to be our best. And we want to really be our best. And it takes time and effort and energy, but what an investment.”

• “We want to invest in ourselves so that we can continue to do our mission, which is investing in helping other people have successful outcomes and better quality care as well. Right? But it has to start with us, inside of us, to be able to say, look, you know what? I deserve to take care of ”

• “You have to also enjoy life and laughter and not let that get lost in the shuffle. Like enjoy .. When things don’t go quite right, instead of getting all bent out of shape, maybe just take a step back and be like, okay, this sucked, but there’s worse things that could have happened. Right?”

• “Do things that make your heart And if your current job or employer isn’t making your heart pound, I’m here to tell you life is too short, find something that makes your heart pound.”

• “Take care of yourselves. I know it’s easier, believe me, I know it’s easier said than done, but just don’t let yourself just get so run down that you hate your profession and want to leave it because you know what? We need all of you good ones out ”

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SCI Netcast: Bobbie Crocker, ADARA Home Health Care

https://www.asnmarketingplan.com/bobbi-crocker-adara-home-health-care/

Bobbie Crocker has been a Customer Relations Manager since 2015. As a CRM, Bobbie is often the face of Adara Home Health within the communities the branch serves, participating in community events, increasing awareness of the services that we provide and providing education about our services and how they can help individuals stay in their own homes safely. She works very closely with hospitals, clinics, assisted living facilities and other service providers to ensure that their patients and residents receive the care that they need and deserve, within the comfort of their homes. In addition, Bobbie is also a Certified Caregiver Consultant and Family Meeting Moderator through Minnesota River Area Agency on Aging and Minnesota Board of Aging.

In her free time she enjoys spending time “up north” at the cabin with Keith and their family; children, their spouses and eight grandchildren as well as friends and extended family.

Customer relations managers (CRM’s) serve the surrounding communities of our branch office locations by promoting awareness of our industry and company while emphasizing our capabilities to provide a full range of home health care services. CRM’s provide liaison and discharge support to the facilities and professional referral sources they serve.

Social Links

Website: https://adarahomehealth.com/

●      Introduction of Bobbie Crocker as the Customer Relations Manager of Adara Homes

●      The best thing about serving aging adults for Bobbie

●      People/organizations that means a lot to Bobbie

●      Working in Minnesota River Area Agency on Aging

●      Difference of home health and home care

●      Partnership with St. Croix Hospice

●      Changes in marketing due to the pandemic

●      Bobbie’s piece of advice to other senior healthcare providers

●      When and how does Bobbie celebrate

●      “The best thing [about serving aging adults] is being able to help them remain as autonomous as possible and within the place that they call their home.”

●      “The difference between home health and home care: Home health is actually hands-on care. So we do provide the nursing, the therapy, home health aids to assist with activities of daily living and such. Now, while a home care agency can also assist with those activities of daily living, they are not in a qualified position to actually perform hands-on care. They can observe a client or an individual performing these activities, but they're not able to actually help them with them.”

●      “We as healthcare providers, our clinical staff is able to go in there and facilitate some of those telehealth visits and things. And that has just been a saving grace for a lot of folks and a lot of facilities as well”

●      “After these past couple years [due to the pandemic], you have to clear your mindset. What used to work, what we used to do, how we used to help, that's all changed].…]And you have to actually be very objective when looking at everything and be the solution to the problem. It may be a prob

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SCI Netcast: Nick Bonitatibus- Digital Champions - Video Marketing

#homecaremarketing #homecare #videomarketing #nickbonitatibus #seniorcaremarketing

https://www.asnmarketingplan.com/ep-164-nick-bonitatibus/

On a mission as the founder of Digital Champions, Nick Bonitatibus is dedicated to helping home care organizations implement social media and video marketing strategies to generate consistent leads and brand awareness.
Over the last 7 plus years, Nick has helped thousands of organizations all over the country about improving online presence with his digital marketing techniques. With the
the ever-changing digital world, Nick strives to deliver the newest and most up-to-date trends to his audience and clients.

Social Links

● Website: https://www.thedigitalchamps.com/
● Facebook: https://www.facebook.com/NickJBoni
● Instagram: https://www.instagram.com/nickjboni/
● Youtube: https://www.youtube.com/channel/UCx4wiQ6uo6Wi5LpwPWewNCw
● Linked In: https://www.linkedin.com/in/nickjboni/
● Linked In Business Page: https://www.linkedin.com/company/thedigitalchamps/


Today on SCI Netcast Nick Bonitatibus, The Digital Champions, Video & Social Media Consultant

● Introduction of Nick Bonitatibus as the owner and founder of Digital Champions
● How Nick helps people to be comfortable in front of the camera (doing it on repeat, not caring about what other people think)
● In creating videos and talking to people, the message is more important than looks
● People’s willingness to do a video
● Advantages of having your face/personality in a video to have a connection with your viewers/listeners
● Nick’s tips and tricks in recording and creating videos
● Nick’s ideal client (home care business owners)
 
● Nick’s coaching program (Lead Machine Academy)
● Importance of education in the industry
● Repurposing content
● Referral sources
● Nick’s free training


Nick Bonitatibus’ Words of Wisdom/ Tweet-ables
● “The common misconception when it comes to video and really anything that we do is that we have this expectation that it's going to be so good. And so, when we actually accept that it's not going to be perfect and that the only way for it to get good is to work at it.”

● “Through video and through education, we have the potential to help so many more people. And so, if we can get over our own fears and worries and judgment and focus on that one person that watches your videos that you can help that makes a difference, then it becomes worth it.”

● “That one video alone has so much impact being on your website, being on that first featured video, on your YouTube channel; to just continue to get you referrals and generate business for you.”

● “And that's the thing when it comes to senior care too, is understanding, you don't need to know everything. Your audience knows nothing. And so, whatever you do know is going to be valuable for those that don't know anything. And so, don't feel like you need to know more, learn more, or be in the industry longer to be able to start educating people. You have everything you need right now to start educating people and helping people and building up your library.”

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SCI Netcast: Kris Chana - ActivAgeCare.com - Innovative Senior Care

https://www.asnmarketingplan.com/163-kris-chana-activeage-care/

Email: kris@chelseaplacecare.com

Mission

Helping Seniors Live their Best Life!

Vision

Change the World by Helping Seniors Find Joy, Happiness and a Renewed Sense of Purpose. #NoSeniorLeftBehind

Purpose – “Our Why”

To Transform the Lives of:

– The seniors we care for

– The families who entrust us

– The team who makes it happen

A.C.T.I.V 

A – Attentive

Always Pay Attention to the Details

 I – Innovative

Pursue Innovative Solutions, Introduce New Ideas & Make Improvements

C – Compassionate

No Matter What, Compassion Always Comes First

V – Value

Always Seek Ways to Add Value by Doing More than What is Expected

T –Teamwork

Build Trust and Work Together to Execute the Mission

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Erica Hart is the director of admissions and marketing for Alcoeur Gardens. It is an assisted living facility that specializes in memory care. Erica is an experienced Director of Marketing with a demonstrated history of working in healthcare. She possesses skills in communication, sales, marketing, admissions, team building, management, client relations, time management, organization, and customer service. She also has a strong marketing and administrative professional with a BA focused in Business Administration and Communications from The University of Connecticut.

Alcoeur Gardens is an alternative to institutional care for loved ones suffering from Alzheimer’s and other forms of memory loss and dementia. It currently has two buildings open, one in Brick, one in Toms River, each has a maximum capacity of 19 residents.

Find Alcoeur Gardens at http://alcoeurgardens.com or call them at 732-290-2273

●      Introduction of Erica and Alcoeur Gardens

●      What is the best thing about serving adults for Erica (knowing that they are with the right person)

●      Assisted living (how families realize that assisted living helps)

●      Leaders or organizations that stand out for Erica (Jackie McIntyre of Embracing Hospice)

●      Changes in marketing strategies in the past years due to the pandemic (virtual networking events through Zoom,

●      Erica’s piece of advice to other senior care providers (put yourself in the shoes of the family members)

●      How Erica celebrates with staff and residents (employee of the month, starlight employee)

●      “We’re living longer, our children are living longer. It’s strange how the roles change, when moving into assisted living we hear: “I didn’t think they (the new resident) would be happy here, and they’re so happy here!”

●      “I have to just give a shout out to Jackie McIntyre, she is with Embracing Hospice. She’s been in the industry a very, very, very long time from assisted living memory care, now in hospice care. And to see her work so hard, because she cares so much. It’s, we all have jobs, we all need to do this to make a living, but to be really good at what we, you’re not doing this for a paycheck, you’re doing this because it's, you want to do what’s right by the individual. And, I see Jackie practicing that every day throughout the work and it’s inspiring.”

●      “I would say the best piece of advice I ever got when I started in the industry was, you have to put yourself in the shoes of the family members. You have to try to be as empathetic as possible to realize just what a difficult decision this is. You have the financial aspect, there’s that guilt aspect. There’s the whole thing of, I don’t want to have to make this decision, I want my parent to be able to make this decision for themselves, but they can’t. So it’s, try to be as empathetic as possible and practice patience with everything that you do.”

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F. Evan Loevner MPH, MBA, CCA, CEO is the owner and CEO of Aviva In-Home Care, a private duty non-medical in-home care agency servicing four counties in and around the Bay Area, San Francisco, San Mateo, Santa Clara, and Alameda counties since 2014. Aviva In-Home Care provides private duty, in-home, non medical care services to seniors looking either to post-hospitalization support, or for those seniors looking to get an alternative to going into a residential care facility.

Aviva provides caregiving services to residents of San Francisco. As a premium agency offering in-home assisted living, Aviva follows the principles of the "Family-Centered Care" model to ensure that seniors, as well as younger adults managing chronic disease or disability, are better connected to their healthcare providers and community, in turn improving their wellbeing and quality of life. With a management team of registered nurses and individuals with advanced healthcare experience, Aviva delivers a new level of care to Bay Area residents looking for solutions to remain comfortable and risk-free in their own homes.

“I launched Aviva with the goal of having a more focused, direct impact on the delivery of care than I could ever accomplish within a hospital setting. For me, the joy of running an organization like Aviva In-Home Care is having the ability to positively improve the lives of individuals needing customized care.”

1.    Demonstrate compassion and empathy with our clients and families

2.    Always operate with integrity and honesty

3.    Be reliable, and accountable

4.    Be creative, and focused on improvement

5.    Be responsive to the needs of our clients

6.    See the glass as half-full

7.    Enjoy every day

Find Aviva at https://avivainhomecare.com/ or call them at (415) 463-1400

●      Introduction of Evan Loevner as the CEO of Aviva In-Home Care

●      Mission of Aviva In-Home Care (to improve the wellbeing of clients and reduce their chances of hospitalization due to trying to manage a chronic disease, or due to efforts to prevent the injury in and around the home)

●      The best thing about serving aging adults (gratitude from the family)

●      Organization that meant a lot for Evan

●      Evan’s business partner, “Honor”. Honor is a technology and operations business operating in the home care space, partnering with independent high service, high-touch agencies to help them do what they do better.

●      Changes in the marketing strategy of Aviva due to the pandemic in the last 2 years (Aviva virtual caregiving model)

●      Evan’s piece of advice to other senior home care providers (find your are of specialty, have a strong social media marketing plan, position yourself as a healthcare resource)

●      How Evan celebrates with his staff

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Video on Youtube: https://youtu.be/Fh4ENPGV5Qs

Blog Post: https://www.asnmarketingplan.com/how-to-get-more-positive-home-care-reviews/

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Website Design for Home Care - Best Advice

https://www.asnmarketingplan.com/website-design-for-home-care/

#homecarewebsitedesign #homecareleads #homecaremarketing #homecareclients #onlinemarketing #homehealthcaremarketing #homecareseo #homecarewebsite  #homecarewebsitedevelopment #homecarewebsitedesign #homecaremarketing

For Home Care, Home Health Care, and Senior Care Website Design, CONTACT US.

https://www.asnmarketingplan.com/contact-us/



00:00 Home Care Website Design
01:00 Home Care Website Development
01:30 Home Care Website Content
01:40 Home Care Website Hosting
01:50 Home Care Website SEO
02:00 Home Care Marketing Ideas
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► Approved Senior Network Marketing: For Home Care Marketing Tips https://www.facebook.com/homecaremarketing

► Our Free Home Care Marketing Group on Facebook: https://www.facebook.com/groups/homecaremarketingonline

Approved Senior Network Marketing
3605 Broad Street
Saint Charles, MO 63301
888-404-1513
https://www.ASNMarketingPlan.com

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Home Care Leads and More Home Care Clients in 2022

https://www.asnmarketingplan.com/home-care-leads-more-home-care-clients-in-2022-webinar-replay/

We took an in-depth look at how to generate more home care clients and get more home care leads via in-person marketing and online marketing.

#homecareleads #homecaremarketing #homecareclients #onlinemarketing #homehealthcaremarketing #homecareseo #homecarewebsite  #homecarewebsitedevelopment #homecarewebsitedesign #homecaremarketing 

For Home Care, Home Health Care, and Senior Care Website Design, CONTACT US.

https://www.asnmarketingplan.com/contact-us/

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Home Care Website Case Study: 4000% Increase in Visitors
https://www.asnmarketingplan.com/home-care-seo-case-study-independent-home-care-agency/

#homecarewebsitedesign #homecareleads #homecaremarketing #homecareclients #onlinemarketing #homehealthcaremarketing #homecareseo #homecarewebsite  #homecarewebsitedevelopment #homecarewebsitedesign #homecaremarketing

For Home Care, Home Health Care, and Senior Care Website Design, CONTACT US.

https://www.asnmarketingplan.com/contact-us/



00:00 Home Care Website Design
01:00 Home Care Website Development
01:30 Home Care Website Content
01:40 Home Care Website Hosting
01:50 Home Care Website SEO
02:00 Home Care Marketing Ideas
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► Our Free Home Care Marketing Group on Facebook: https://www.facebook.com/groups/homecaremarketingonline

Approved Senior Network Marketing
3605 Broad Street
Saint Charles, MO 63301
888-404-1513
https://www.ASNMarketingPlan.com

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Home Care Leads and More Home Care Clients in 2022

https://www.asnmarketingplan.com/home-care-leads-more-home-care-clients-in-2022-webinar-replay/

We took an in-depth look at how to generate more home care clients and get more home care leads via in-person marketing and online marketing.

#homecareleads #homecaremarketing #homecareclients #onlinemarketing #homehealthcaremarketing #homecareseo #homecarewebsite  #homecarewebsitedevelopment #homecarewebsitedesign #homecaremarketing 

For Home Care, Home Health Care, and Senior Care Website Design, CONTACT US.

https://www.asnmarketingplan.com/contact-us/

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Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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The most challenging moment in home care isn't finding clients—it's when you're sitting across from a hesitant senior who firmly believes they "don't need help." This candid discussion among veteran home care professionals reveals the psychology behind resistance and provides actionable strategies for turning objections into agreements.

When you walk into a senior's home for an assessment, you're likely to encounter pushback. Industry experts share that approximately 85% of seniors initially resist home care, regardless of how evident the need may be to their families or healthcare providers. The resistance isn't stubbornness—it's rooted in fear, pride, and a generation's deeply held values about independence.

This masterclass breaks down the most common objections with remarkable clarity: "I don't need help," "I'm not ready yet," "I don't want strangers in my house," "It's too expensive," "My family should take care of me," and "I've had bad experiences before." For each objection, the conversation offers tested language, thoughtful reframes, and psychological insights that transform the dialogue from confrontational to collaborative.

Particularly powerful is the discussion around family caregiving. When seniors insist their children should care for them, the experts suggest explaining how professional caregivers actually enhance family relationships by allowing daughters and sons to be family again—not exhausted caregivers. As one specialist notes, "When your daughter visits, she can just be your daughter instead of someone rushing through tasks."

The financial conversation is equally nuanced, with the profound reminder that many seniors have "saved for a rainy day" their entire lives—and sometimes, you need to gently point out that "it's raining now." This perspective shift helps seniors understand that using resources for quality care is precisely what their savings were intended for.

Ready to transform your assessment approach? Listen for practical communication techniques that build trust, validate concerns, and guide seniors toward accepting the help they need while maintaining their dignity and control.

Continuum Mastery Circle Intro

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The Senior Care Industry Netcast: Gabriel De Armas, Home Instead Senior Care, Miami
https://www.asnmarketingplan.com/gabriel-de-armas-home-instead-senior-care-miami/

Connect with Gabriel De Armas

• Website: https://www.homeinstead.com/location/364
• Telephone: (786) 646-9321

Connect with Approved Senior Network

Main Website: https://www.ASNMarketingPlan.com

Be a Guest on Our Show: https://www.seniorcareindustrynetcast.com/netcast

About Valerie VanBooven RN BSN: https://www.asnmarketingplan.com/about-us/

Podcast Website: https://seniorcareindustrypodcast.buzzsprout.com/

Senior Care Industry Netcast Interview with Gabriel De Armas, Home Instead Senior Care, Miami

Gabriel De Armas, Jr., Director of Business & Community Development

Gabriel grew up as part of a big family that engrained in him love for his elders and the notion that giving back is not an obligation but a privilege. Always with a broad smile and a caring demeanor, Gabriel is dedicated to improving the lives of all his clients and works towards building a company culture of goodwill and service above self. Thanks to Gabriel’s efforts the “Be a Santa to a Senior” non-profit program has become a fixture for the past ten years at the Coral Gables Chamber of Commerce’s Annual Holiday Party. He is also active on the local committee of the Alzheimer’s Association of South Florida and the Board of Directors of the Rotary Club of South Miami. “The look of surprise on a senior’s face when they receive an unexpected gift with their name on it continues to inspire.” Gabriel is married and has two young boys.

When Asked What is the best thing about serving aging adults:

What Organization Deserves a Shout Out?

Hot Marketing Tip/Advice:

Hot Marketing Tip/ Advice 2:

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https://www.asnmarketingplan.com/home-care-marketing-online-how-to-post-to-social-media-the-easy-way-and-on-a-budget/

Hey guys, this is Valerie V and I wanted to show you how you compost on your own, um, and schedule things out without buying any software. So if you have a Facebook business pay page, the first thing you’re gonna do, and you should have a Facebook business page, your Facebook account, or the place that you share, your business information should not be a personal account. So I have a personal account. That’s Valerie van Buin. So you can see my family there. Um, you can see, I do post business stuff here, but this is not my business account. So if we go to approved senior network marketing, that is one of our business pages. So I’m gonna go there to that page.

And what I wanna do is I want to schedule some posts to go out. So when we do a senior care industry, net cast like this, um, you can watch the whole thing and read it on our website. So if you were to click on it, you would go straight to our website and straight to that episode. So you could watch the whole thing. If you wanted to, you can see how we promote it. It’s all there. And by the way, this is free. If anybody wants to be interviewed on the senior care industry at cast, that’s easy and it’s fast. So what I wanna do is make several marketing pieces out of this one piece of content. So this is a 20 minute interview. Um, but what we did was we created several pieces of content. And then what we’re gonna do is we are going to you schedule those to go out over a period of time. So not all in one day. So what we’re gonna do is create a post in creator studio. Everybody has this, you don’t have to pay extra for it. So I am clicking on that and gonna let it load here.

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Christine Randall is a native New Yorker who owns Christine Randall Coaching and Consulting, LLC. She is a Certified Jack Canfield Success Principles Trainer, has been a coach and consultant for over 20 years. Christine can do small group coaching and training as well as those who want private one on one coaching. As an eldercare consultant, Christine created a proven methodology for finding quality, professional caregivers for clients deserving to age at home, who need some help. With the same skills and experience needed as a coach, Christine is able to help her eldercare clients move forward to find the peace of mind they need for their aging loved ones.

Christine joins me today to share her passion and experiences in guiding and helping families to find proper care for their aging loved ones either privately or through a home care agency. She discusses the concept behind her first written book and what inspired her to write it. Christine shared how doing her job and her passion creates a big impact in her life.

Today on The Senior Care Industry Netcast: Christine Randall Coaching and Consulting:

• Christine’s first own written book “The Perfect Caregiver”
• Why she wrote her book
• Why people hire her
• Her goal to help the clients
• Importance of having a qualified care agency to oversee the clients
• Christine’s role of being a counselor and a matchmaker for people who are in need of a private caregiver or a home care agency
• The best thing about serving aging adults
  The beauty of talking and learning from people of aging
• How individual caregivers created a big impact on Christine’s life
• Learning about the culture and the people from all over the world and how they care and honor for aging people
• Piece of advice to senior care providers
• The importance of being heard in a caregiver’s point of view
• How Christine balanced her role to the client and to the caregivers
• How Christine celebrates big wins

Connect with Christine Randall

Website: https://www.christinerandall.com/

Email: info@christinerandall.com

Telephone:(332) 248-9030

Buy her book (The Perfect Caregiver):

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The Senior Care Industry Netcast: Holly Lane- Northwestern Mutual & Long-Term Care Insurance
https://www.asnmarketingplan.com/holly-lane-northwestern-mutual-long-term-care-insurance/


#homecare #longtermcareinsurance #ltci #northwesternmutual

www.hollylane.nm.com

Senior Care Industry Netcast where leaders with 3 or more years in the Senior Care Industry share their advice.

Be a Guest on Our Show: https://www.seniorcareindustrynetcast.com/netcast

About Valerie VanBooven RN BSN: https://www.asnmarketingplan.com/about-us/

Podcast Website: https://seniorcareindustrypodcast.buzzsprout.com/

Visit our website at https://asnhomecaremarketing.com
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The Senior Care Industry Netcast: Ruby Mehta - CareSmartz360- Software Solution for Home Care

https://www.asnmarketingplan.com/ruby-mehta-caresmartz360/

https://www.caresmartz360.com/

Contents 

• 1 Full Transcript
  • 1.1 In a few sentences, tell us who you are and what you do.
  • 1.2 So tell us, for CareSmartz, what is sort of an ideal client? What does that look like? Who is using your product and getting the best out of it?
  • 1.3 So tell us kind of what happens when somebody signs up with CareSmartz.
  • 1.4 So talk again about how your folks help with that, move that data over for them.
  • 1.5 It is nice to hear that, coming from a technology standpoint, that CareSmartz is open to helping clients stay connected with those third party services that maybe they couldn’t get connected in the past. So that is really nice.
  • 1.6 And so when it comes to operations and it comes to … what kind of advice would you give to senior care providers out there, home care providers who are struggling?
  • 1.7 What’s your advice to those folks?
  • 1.8 When you have a win, in life or in business, just a great day or you know you made a difference for that home care agency owner today, or if their problem was solved, or whatever it is, how do you like to celebrate?

Visit our website at https://asnhomecaremarketing.com
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EP 152 The Senior Care Industry Netcast: Rena Yudkowsky - Aging and Memory Care Counseling

The Senior Care Industry Netcast: Rena Yudkowsky - Aging and Memory Care Counseling
https://www.asnmarketingplan.com/ep-152-sci-rena-yudkowsky-memory-matters/

#dementia #dementiacaregiver #memory #memorymatters

https://renayudkowsky.com/

Senior Care Industry Netcast where leaders with 3 or more years in the Senior Care Industry share their advice.

Be a Guest on Our Show: https://www.seniorcareindustrynetcast.com/netcast

About Valerie VanBooven RN BSN: https://www.asnmarketingplan.com/about-us/

Podcast Website: https://seniorcareindustrypodcast.buzzsprout.com/

Youtube.com Channel: https://www.youtube.com/playlist?list=PLV5XuXXeUP4nt5dM0nww24_5dSc-uimeD

Contents 

1 Full Transcript
1.1 In a few sentences, tell us who you are and what you do.
1.2 And are you nationwide or just local or how do you do it?
1.3 All right, what is the best thing about serving aging adults?
1.4 So who would you like to talk about?
1.5 So what do you do to get the word out about your services?
1.6 But these folks need more professional answers sometimes, and so I’d love to invite you to that. If you could just look around and say-
1.7 All right. What piece of advice would you give to other senior care providers out there, people who deal with seniors every day and help them?
1.8 And I mean maybe it’s a birthday, maybe it’s just in the back of your mind, you know you really helped someone today and you just know in your heart they feel much better than they did before they got on the phone with you, or before that workshop, how do you celebrate?

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SCI EP 151: Tami Anastasia, Essential Strategies for the Dementia Caregiver
https://www.asnmarketingplan.com/sci-151-tami-anastasia-new-book/

https://tamianastasia.com/

• 1 Full Transcript
  • 1.1 Tell us who you are and what you do.
  • 1.2 Is this your first book or have you written other books?
  • 1.3 So tell us all about the book and what readers should expect and who should buy this and who would learn from it.
  • 1.4 It sounds to me like it’d be great for the professionals to have it, but also to have one to hand to the family and say, “Here’s something that I think will help you. I know it helps me and others.”
  • 1.5 That’s amazing, that’s awesome. We all need that little toolkit to help us get through a certain moment. Some days are smooth and some days are crazy, and you never know what the day’s going to bring, right?
  • 1.6 That is so great, I love this. So I will make sure that this is… The book, is it on Amazon? Let me ask you that.
  • 1.7 This is amazing. And I know it’s going to help so many people, so thank you. And thank you for coming on and telling us about it, I’m so excited. We will make sure everybody has the opportunity to get ahold of this and make their caregiving lives a little bit easier. So thank you.

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Home Care Leads and More Home Care Clients in 2022

https://www.asnmarketingplan.com/home-care-leads-more-home-care-clients-in-2022-webinar-replay/

We took an in-depth look at how to generate more home care clients and get more home care leads via in-person marketing and online marketing.

#homecareleads #homecaremarketing #homecareclients #onlinemarketing #homehealthcaremarketing #homecareseo #homecarewebsite  #homecarewebsitedevelopment #homecarewebsitedesign #homecaremarketing 

For Home Care, Home Health Care, and Senior Care Website Design, CONTACT US.

https://www.asnmarketingplan.com/contact-us/

#homecareleads #homecaremarketing #homecareclients #onlinemarketing #homehealthcaremarketing #homecareseo #homecarewebsite  #homecarewebsitedevelopment #homecarewebsitedesign #homecaremarketing 

00:00 Home Care Leads
01:00 Home Care Marketing
01:30 More Home Care Clients
01:40 Home Care Marketing
01:50 Buying Home Care Leads
02:00 Home Care Marketing Ideas
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► Approved Senior Network Marketing: For Home Care Marketing Tips https://www.facebook.com/homecaremarketing

► Our Free Home Care Marketing Group on Facebook: https://www.facebook.com/groups/homecaremarketingonline

Approved Senior Network Marketing
3605 Broad Street
Saint Charles, MO 63301
888-404-1513
https://www.ASNMarketingPlan.com

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Home Care Leads and More Home Care Clients in 2022

https://www.asnmarketingplan.com/home-care-leads-more-home-care-clients-in-2022-webinar-replay/

We took an in-depth look at how to generate more home care clients and get more home care leads via in-person marketing and online marketing.

#homecareleads #homecaremarketing #homecareclients #onlinemarketing #homehealthcaremarketing #homecareseo #homecarewebsite  #homecarewebsitedevelopment #homecarewebsitedesign #homecaremarketing 

For Home Care, Home Health Care, and Senior Care Website Design, CONTACT US.

https://www.asnmarketingplan.com/contact-us/

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Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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https://www.asnmarketingplan.com/kimberly-hegwood-elder-law-and-estate-planning/

HegwoodLaw.com

#elderlaw #hegwoodlaw

Senior Care Industry Netcast where leaders with 3 or more years in the Senior Care Industry share their advice.

Be a Guest on Our Show: https://www.seniorcareindustrynetcast.com/netcast

About Valerie VanBooven RN BSN: https://www.asnmarketingplan.com/about-us/

Podcast Website: https://seniorcareindustrypodcast.buzzsprout.com/

Youtube.com Channel: https://www.youtube.com/playlist?list=PLV5XuXXeUP4nt5dM0nww24_5dSc-uimeD

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us Fan Mail

The Senior Care Industry Netcast: Laura Biewer, At Your Service Mobile Notary

http://coachmelaura.com

#notary #notaryservices #coach #modesto

00:00 Mobile Notary Services
00:05 Notary Services for Seniors
00:10 Notary Services in Modesto
00:12 How to Become a Mobile Notary
00:15 Family Caregivers Notary Service

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Valerie VanBooven RN BSN, presents The Senior Care Industry Netcast where leaders with 3 or more years in the Senior Care Industry share their advice.

Be a Guest on Our Show: https://www.seniorcareindustrynetcast.com/netcast

About Valerie VanBooven RN BSN: https://www.asnmarketingplan.com/about-us/

Podcast Website: https://seniorcareindustrypodcast.buzzsprout.com/

Youtube.com Channel: https://www.youtube.com/playlist?list=PLV5XuXXeUP4nt5dM0nww24_5dSc-uimeD

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us Fan Mail

Ready to transform your home care marketing strategy? Dive into the world of video content that's changing how agencies connect with clients and families.

The digital landscape has shifted dramatically, with 85% of internet users watching video monthly and 72% preferring video over text when learning about services. Yet most home care competitors are missing this golden opportunity, relying on text-heavy websites and traditional marketing approaches that fail to create emotional connections. This creates a perfect opening for agencies willing to embrace video marketing.

Valerie Van Booven, registered nurse and co-owner of Approved Senior Network, breaks down why video marketing isn't just a trend—it's essential for home care agencies looking to build trust and stand out. She addresses the common fears that keep owners from getting started: camera shyness, disliking your own voice, and concerns about equipment or editing skills. The reassuring message? You don't need to be perfect, just present. Authenticity trumps polish every time.

Discover the most effective video formats for home care: welcome videos that introduce your mission, staff spotlights that humanize your team, client testimonials that build credibility, and educational explainers that showcase your expertise. All of these can be created using just your smartphone and simple, affordable tools. The presentation includes practical equipment recommendations, editing app suggestions, and tips for making videos that engage without requiring Hollywood production values.

The real-world results speak volumes—agencies implementing consistent video content are seeing dramatic increases in engagement, website traffic, and ultimately, client conversions. Through case studies and analytics, Valerie demonstrates how even small investments in video content and strategic boosting can yield impressive returns.

Ready to get started? Follow the 30-day action plan: choose three video types and write simple scripts, set aside one morning to record them all, edit with user-friendly tools, then share strategically across platforms. Remember, one authentic video that connects with potential clients is infinitely more valuable than no video at all.

Connect with us to receive our comprehensive video checklist and posting calendar to jumpstart your video marketing journey. Your competitors are still relying on walls of text—while you could be building meaningful connections through the power of video.

Continuum Mastery Circle Intro

Visit our website at https://asnhomecaremarketing.com
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The Senior Care Industry Netcast: Andy Howard, HomeCare Professionals, Serving Bay Area & Sacramento

https://www.hcprosonline.com

Home Care in San Francisco and Sacramento

#sanfranciscobay #sacramento #homecare


00:00 Home Care San Francisco Bay
00:05 Home Care Sacramento
00:10 Home Care Daly City
00:12 Home Care Services
00:15 Senior Home Care San Francisco

Valerie VanBooven RN BSN, presents The Senior Care Industry Netcast where leaders with 3 or more years in the Senior Care Industry share their advice.

Be a Guest on Our Show: https://www.seniorcareindustrynetcast.com/netcast

About Valerie VanBooven RN BSN: https://www.asnmarketingplan.com/about-us/

Podcast Website: https://seniorcareindustrypodcast.buzzsprout.com/

Youtube.com Channel: https://www.youtube.com/playlist?list=PLV5XuXXeUP4nt5dM0nww24_5dSc-uimeD

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us Fan Mail

https://www.asnmarketingplan.com/sci-netcast-stephanie-gremaux-author-navigating-nursing-homes/

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https://www.asnmarketingplan.com/sci-netcast-kristin-johnson-wentworth-senior-living/


Find Wentworth Senior Living Here: https://wentworthseniorliving.org/

Kristin joined Wentworth Senior Living in 2001 first as a Resident Assistant. A few years later she briefly relocated to Pennsylvania but returned to WSL in 2010, and has since held positions as an LNA, Health Resources Coordinator, and Senior Operations Manager. Most recently as Director of Resident Services, she manages facilities, housekeeping, transportation, dining services, and operations in addition to the WSL Safety Program.

She was inspired by her mother and grandmother who were both nurses. Kristin is always ready to help others and does so with a smile on her face. She is a great asset to the WSL team. 

Full Transcript

Valerie VanBooven:

This is Valerie VanBooven with The Senior Care Industry NetCast, where leaders with three or more years of experience in the senior care market share their advice. So let’s get to it and in a few sentences, tell us who you are and what you do.

Kristin Johnson:

Hello there. My name is Kristen Johnson. I’m the Director of Support Services at Wentworth Senior Living in Portsmouth, New Hampshire. I am the Director of Support Services, as I just said. And I am responsible for our operational oversight, training and development incentives and I also oversee our facilities and operations.

READ MORE ON OUR WEBSITE...

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev