Holistic Business Matters – Détails, épisodes et analyse

It’s hard to believe my little podcast is 100 episodes old this week. I'm very proud of what I’ve achieved, but I also know it's time to shake things up. It’s been an interesting experience with lots of lessons and I thought today, I’d share some of them with you along with a big decision I've made.

• (01:08) Don't wait until you're ready
• (02:46) Making the commitment
• (04:31) Creating the habit
• (05:26) Pressing pause
• (07:09) Lessons learned

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I love marketing and I can happily spend hours creating images, writing articles, and producing podcasts amongst other things. I’m known for being consistent with my content and for being productive.

Whist creating marketing is a happy place for me – it must have good reasoning behind it. And if I’m honest – for me, it hasn’t always been that way!

Spending time marketing and working on the wrong things is a great way to keep yourself busy, but it’s also a way of procrastinating and stopping yourself from doing the important work.

You need to be focussing on the activities that work and attract clients.

• What time and budget do you have available?
• What marketing activities did you do last year?
• New marketing activities
• Review each activity
• Commit to your activities

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Content marketing includes your blog posts, videos, podcasts, live videos on social media, infographics, etc. Basically, anything you create which is then published and distributed online.

You know you should be creating content for your business. You know it’s going to help you get found online and ultimately find clients and thrive.

So why is it, you struggle to create content – consistently?

It’s more important now than ever to be findable online, especially if you want to sell your products and services online and reach a wider audience than your local area.

• (01:48) What is content overwhelm?
• (03:20) Picking your core content
• (05:05) Finding ideas and inspiration
• (07:23) Creating a simple process
• (09:04) Book time in your diary

Podcast 87 – Marketing to your strengths for your holistic business

Making Content Creation Simple Masterclass

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A short introduction to let you know what you can expect from this podcast

Who is it for?

For complementary practitioners, therapists and coaches working in health and well-being and want to create a sustainable, thriving practice, on your terms.

What is it about?

A weekly, bite-sized podcasts with the occasional interview with an accompanying full blog post. We’ll be covering topics to help you build your practice, so everything from business, to marketing and mindset.

I want to show you that marketing isn’t a dark art and you don’t have to sell your soul. How you can create really good quality marketing that’s ethical.

Who am I?

I’m Helen Harding, I’m a complementary practitioner and I’m also a chartered marketer. As a practitioner I work with clients using a specialised training called the Lightning Process. I help my clients influence their life and health based on the mind body connection.

As a marketer, I help other practitioners create amazing businesses that they’re proud of, based on them, their skills and their strengths.

I want you to discover that marketing can be good and even fun. Join me and other like-minded practitioners in our Facebook group ‘Holistic Business Matters’ and continue the conversations in there.

For show notes and links to any resources I talk about in this podcast, head over to my website: helenharding.co.uk

Your website isn’t something you can set up and leave, it requires consistent attention if you want it to work properly for you. You can do this by adding content to it that helps your favourite client solve their problems and understand how you can help them.

The more helpful content you produce, the less likely you’ll have to sell your services. People will come to you knowing you can help them so it’s a great fit for a holistic business.

Your content also lets Google know what you do so when someone is searching for a solution, you’ll be more likely to show up in the results.

• (03:10) Blogging
• (04:20) Infographics
• (05:42) Podcasting
• (07:53) Video
• (10:12) Get help with your content creation

Podcast 87 – Marketing to your strengths for your holistic business

Podcast 9 – Should you create a podcast for your holistic business

Podcast 14 – how to create a video for your holistic business

Making Content Creation Simple Masterclass

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Helen Perry joins me this week on the Holistic Business Matters podcast and what an episode I have for you! She’s an expert in social media marketing and building communities, and her happy place is Instagram where she practices what she preaches.

Helen’s approach is to get people confident about communicating really well. It’s all about identifying the clients they really want to work, with and forgetting about those who aren’t interested.

• (04.05) Pick one platform and start now!
• (07.46) Instagram isn’t just pictures
• (11.18) Getting comfy on video
• (15.36) Getting started on Instagram
• (19.48) Using your Instagram link wisely

Find out more about Helen Perry and her work:

• Website
•  Instagram
• Just Bloody Post It Podcast

Linktree

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Do you struggle when it comes to knowing where to start with your marketing and which activities to pick? 

• You’re constantly bombarded with all the different things you think you “should” be doing.
• You notice your peers everywhere and assume they’re busy and finding amazing clients.
• But you get easily side-tracked and find yourself jumping around from one marketing activity to another.

If you’re currently struggling to get some momentum with your marketing, it’s time to review what you’re doing and work out if it’s a good fit for you.

• (01:42) Why you should market to your strengths
• (03:28) What are your communication strengths?
• (07:44) What do your clients love to consume?
• (09:01) Start simply

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Your mindset reflects how you experience the world and is based on a collection of your thoughts and beliefs. These help you to navigate your reality which affects your inclination towards things and your attitude. Your mindset determines how you interpret life, respond to situations and the habits you build.

Simply put, your mindset shapes your thoughts, which impact your feelings and are reflected in your behaviours.

Mindset is key to thriving as a practitioner and it can easily deceive you and keep you playing small, but the great news is - your mindset can be changed and developed.

• (01:17) What is mindset?
• (02:07) What stories are you telling yourself?
• (03:48) Identify the story
• (05:03) Decide your new story
• (06:34) Supporting your new story

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Streamlining your business will ultimately save you time and money. It’s about looking at what you do in your business and finding ways to simplify and automate as much as possible.

As a practitioner you wear lots of different hats in your business - some you love doing, some you’re great at but others are difficult and time-consuming. In an ideal world, you’d get rid of the ones that you’re either not good at or hate doing but often, you have to find a way to make it as easy as possible for yourself.

One of my superpowers is being organised. Taking some time to streamline areas of my business help me to stay on top of things. In this episode I share 3 easy low tech ways you can streamline your holistic business:

• (01:54) Create checklists
• (04:20) Start batching
• (09:12) Create templates

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As a practitioner, do you use your intuition to enhance your client work? 

Do you also use your intuition when it comes to picking your marketing activities for your holistic business? 

Good marketing doesn’t have to be all logic and data-driven, or following a particular system. You can create a very personal approach based on your intuition that will help you stand out, and importantly, it will feel right.

I see my intuition as my ability to have an insight into what is happening, or what’s right for me without any specific reasoning or analysis. It’s how I understand something in my gut and helps me to make sense of my choices. It’s my wise inner voice that guides me, even if the idea doesn’t always make complete sense to others.

The times I’ve ignored my intuition in my business have left me feeling unsettled and left me bouncing around from idea to idea.

Intuitive marketing isn’t giving you permission to not do any marketing, it means using your intuition to help you choose the right path. You then have to dance along with it, in your favourite sparkly shoes!

• (0:4:17) Recognise your intuition at work
• (05:20) Tuning into your intuition
• (06:36) Time out to clear your head
• (07:14) Be honest with yourself
• (09:09) Make a decision
• (10:00) Using intuition in your marketing

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Full blog post, show notes and links