What does a Personal Brand and Student Retention have in common? It’s all about community and fostering meaningful connections with others. Jeff Doyle has been in Higher Ed for over 30 years, and has done research on student success and retention in higher ed. We discuss what those factors are, and how he has built his personal brand on Linkedin. Connect with Jeff on Linkedin: https://www.linkedin.com/in/drjeffdoyle/

Recent data shows that on average, private institutions discount their tuition price 55%. This means on average students are paying 44% of the advertised price of tuition at private institutions. This has numerous negative effects and is contributing to the erosion of the middle class in Higher Ed. Emily Coleman shares her insights on what this means for institutions now and why it’s in the best interest for Higher Ed to remedy this issue. Connect with Emily Coleman on Linkedin: https://www.linkedin.com/in/emily-chase-coleman-95062779/

If you are not focusing on your institution’s branding, then you are missing out on tons of potential students. Most marketers understand the importance of branding, but it’s often difficult to know how to implement. Even worse, we may not even know how to measure the impact of branding! That’s why we have Meloney Linder, from University of North Dakota, to share how she has been able to do exactly that. Connect with Meloney on Linkedin: https://www.linkedin.com/in/meloney-golombiecki-linder-ma-0730b96/

In this episode, Ethan details how over the last ten years there has been a shift in the recruitment process which tends to treat students as numbers rather than names, and how this has created a less individualized and engaging experience throughout the recruitment process. Ethan explains how Virtual Engagement is and will continue to be a vital tool in the student recruitment process as it serves as the first point of contact for students, allows institutions to begin meaningful conversations, and is a more accessible opportunity than campus visits. He provides some great statistics to show how virtual engagement has been very beneficial for helping serve underrepresented groups and can be a gateway for achieving diversity goals within student recruitment.

Connect with Ethan: https://www.linkedin.com/in/ethanpenland/?trk=public_profile_browsemap

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.

Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.

Campus visits are arguably the most important step in educating a student to commit to a school. In this episode, Garrett Spradlin covers everything we need to know about

Connect with Garrett: https://www.linkedin.com/in/garrett-spradlin-a72982a6/

Concept 3D Website: https://concept3d.com/

Arapahoe Community College https://www.arapahoe.edu/ 

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.

Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.

Philanthropy and the value behind it means everything for Kamilah Heslop. Learn why she is so passionate about it and how she using that power to her success at North Carolina State University.

Connect with Kamilah: https://www.linkedin.com/in/kamilahheslop/

Concept 3D Website: https://concept3d.com/

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.

Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.

Are you finding yourself in charge of marketing a small university? Or are you just curious how to do it? Listen to Joshua Aurebach explain the challenges and triumphs of marketing a small university.

Connect with Joshua Auerbach: https://www.linkedin.com/in/joshuamauerbach/

Concept 3D Website: https://concept3d.com/

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.

Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.

Are you curious about how to boost your alumni marketing department? Interested in being an alumni marketer yourself, but don't know how or where to start? This video podcast is for you! Check out our other Higher Ed: Demand Gen Live by checking out our profile!

Connect with Yeprem: https://www.linkedin.com/in/martsickafoose/

Concept 3D Website: https://concept3d.com/

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.

Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.

Listen to McGeorge School of Law's marketer, Ashley Golledge, talk about how she markets a law university.

Connect with Ashley: https://www.linkedin.com/in/ashleygolledge/

https://law.pacific.edu/law

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.

Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.

Welcome to the Concept3D Higher Ed Demand Gen Podcast!

In today's episode we learn Why Community Colleges are perfect for Gen Z and How LA Pierce shifts with the savviness of Gen Z by measuring engagement through unique channels.

Connect with Yeprem: https://www.linkedin.com/in/yeprem-p-davoodian-60759313/

LA Pierce College: https://www.piercecollege.edu/

Concept 3D Website: https://concept3d.com/

Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.

Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.

Summer melt has been an issue in Higher Ed for as long as the institutions have existed. But it has increased significantly since COVID. What changes and tactics are higher ed institutions taking to tackle this issue? This week we have a chat with Scott Cline & Shiraz Chavan of CCA (California College of the Arts) who have developed new systems and strategies to help fight off summer melt! As well as their strategy for recruiting international students successfully. Connect with Scott on Linkedin: https://www.linkedin.com/in/scottcline/ Connect with Shiraz on Linkedin: https://www.linkedin.com/in/shiraz-chavan-ba481712/

Higher Ed institutions are notorious for having silos. This creates a lack of communication across the institution that ultimately holds it back from it’s full potential. But not at CSUN. Paul Schantz is the Director of Web & Technology at CSUN, but is a big part of the marketing and students affair department. That’s because IT can provide valuable insights for Student Affairs, which will then inform marketing decisions down the line. Let us know what you think of this episode. Connect with Paul Schantz on Linkedin: https://www.linkedin.com/in/paulschantz/

Learn how to reduce melt over the summer with our special webinar, guests include Kelly Nolin, Rakin Hall, and Jeff Ebbing. We cover what the biggest struggles are, what has changed, and which strategies are working currently to help solve this issue. Connect with Kelly Nolin: https://www.linkedin.com/in/kelly-nolin-7b99a040/ Connect with Rakin Hall: https://www.linkedin.com/in/rakin-“rock”-hall-m-ed-04476435/ Connect with Jeff Ebbing: https://www.linkedin.com/in/jeffebbing/

What makes your university one of a kind? And are you actually communicating that through your website and marketing efforts? Bart Caylor has seen first hand how universities who harness their unique selling proposition, dramatically increase their enrollment. EVEN if they are a smaller institution. Bart Caylor is the founder of Caylor Solutions and the host of the Higher Ed Marketer. With over 24 years of experience in the Higher Ed space, Bart has seen all the changes, and more importantly, what hasn’t changed. Connect with Bart Caylor on Linkedin: https://www.linkedin.com/in/bartcaylor/

Megan Horton is the Interim AVP of Brand Management at Oklahoma State University. She has launched Oklahoma State University’s “We are Land-Grant” strategic plan in fall 2022 generating enthusiasm and engagement across internal and external constituents. We deep dive into why marketing and communications NEED to be involved in the Strategic Plan for the College. Connect with Megan on Linkedin: https://www.linkedin.com/in/meganhorton/

Brian Wetherby is the NEW Director of Marketing & New Media at Onondaga Community College. But what do you do in such a new position? And what exactly is New Media? Take a deep dive with us into how Brian is tackling the marketing efforts as a newcomer. And what his insights are into new media and marketing higher ed in 2024. Connect with Brian Wetherby on Linkedin: https://www.linkedin.com/in/brianwetherby/

Learn more about how to create a better experience for both your students and admin on your website on this week’s episode. Building websites is what Robynne and David do at NewCity. But what they are really interested in is creating human first experiences, both for the students and admin using the website. In their over 25 years of experience working with Higher Ed, they have seen how silos can wreck havoc on a school’s marketing efforts. So that’s why they take the time to break down those silos during website redesigns. Connect with Robynne Lofton: https://www.linkedin.com/in/robynne-lofton/ Connect with David Poteet: https://www.linkedin.com/in/davidpoteet/

With over twenty-five years of extensive digital marketing, email marketing, product development, marketplace development, and E-Commerce leadership spanning notable Fortune 200 companies such as Office Depot, Verizon Wireless, America Online and Best Buy, Kathleen Stockham is no noobie. Now that she works in Higher Ed, she is bringing her personal industry knowledge to Higher Education. Connect with Kathleen Stockham on Linkedin: https://www.linkedin.com/in/kathleen-stockham-02895773/

Seth Odell has been a part of Higher Ed for 17 years. He now runs an education marketing agency called Kanahoma. They support mission-driven organizations across the education, nonprofit, and healthcare industries. We talk about how covid has impacted campus visits, how to make them better, and what new emerging technologies Higher Ed Institutions should be paying attention to. Connect with Seth Odell on Linkedin: https://www.linkedin.com/in/sethodell/

Podcasts are on of the greatest marketing opportunities of the modern age. You see them everywhere, after all this is a podcast too! But how can you take advantage of this medium as a higher ed institution? Well that’s wheat Nate Jorgensen is here to share. Nate is the Senior Director of Marketing at Miami University and goes over their whole strategy. Lastly, we discuss what it means to be a senior marketing leader in today’s landscape. And the answer will shock you. Connect with Nate Jorgensen on Linkedin: https://www.linkedin.com/in/jorgensennate/

Meet Dorothy Harpool, The Barton School Executive Director of Engagement and Prominence and Senior Marketing Lecturer at Wichita State University. We cover different strategies she’s implemented to boost enrollment over the years. Most excitingly their partnership with local community colleges that you may not be taking advantage of! Connect with Dorothy Harpool on Linkedin: https://www.linkedin.com/in/dorothyharpool/

This is from our live webinar discussing the strategies enrollment can take during these FAFSA changes. Some of the strategies include adjusting timeline, providing support to struggling families, and changing in person and online events. Our panelists have all been guests on here before: Mary Beth Marks, Bobby Gandu, Adam Stoltz, and Curt Dircks.

As a consultant Brian Connelly has seen how working with an external team in marketing can be extremely beneficial. However, when does it stop being worth the additional fees and instead marketing should be brought in house? We discuss how marketers can make that decision and the different tactics he uses in marketing a business school in 2024. Connect with Brian Connelly on Linkedin: https://www.linkedin.com/in/briconnelly/

The latest FAFSA update has parents and students confused. How are you communicating effectively with them during these hard times? What Cynarah from the University of Pugent Sound has found the answer to that, which comes from their insights over the years over their increased focus on COMMUNICATION. Connect with Cynarah on Linkedin: https://www.linkedin.com/in/cynarah/

FAFSA has gone through changes over the years, and it’s recently come to a head.

So how can we as higher ed professionals deal with this hurdle for prospective students?

We also discuss the importance of creating a genuine sense of belonging with prospective students, and the impact that has on admissions. Connect with Kate Coffman on Linkedin: https://www.linkedin.com/in/kathryn-coffman/

Our guest this week is John Azoni, founder of UNVEILD, a successful higher ed video marketing agency. They have cracked the code on consistent, compelling student and alumni success stories – without the usual headaches. You know the ones: exorbitant costs, endless vendor coordination, and buried footage libraries. Learn more about how you can leverage these stories in your own institution on this episode of the Higher Ed Demand Gen Podcast. Connect with John Azoni on Linkedin:https://www.linkedin.com/in/johnazoni/

As a marketing pro with a passion for creative solutions, Timm has spent years crafting campaigns across all sorts of media channels. Whether it's brainstorming bold ideas, sweating the details, or navigating tight deadlines, Timm thrives in the heart of the marketing hustle. We discuss how universities can raise their brand and reach more prospective students. And we make bets on what to expect in higher ed marketing in 2024. Connect with Timm Baldwin on Linkedin: https://www.linkedin.com/in/timmbaldwin/

This is from our Webinar where we discuss the future of social media marketing in Higher Ed.

We go over our predictions for social media, collaborating with student creators, how to communicate social media's value at the executive level, and more!

With over 15 years of experience in the Higher Ed marketing space, Rustam Irani joins us on this week’s episode to talk about optimizing enrollment. Starting from inquiry to admissions. He is now the Principal Consultant at RGI Consulting Group, which focuses on helping schools and higher ed institutions improve their marketing efforts. Connect with Rustam Irani on Linkedin: https://www.linkedin.com/in/rustamirani/

Tim Senft is the Digital Communications Director at Cornell University College of Agriculture and Life Sciences (CALS).

He has been focused on improving the campus website, growing their evergreen content, and distributing the college's research findings. Through the years he has found some key changes that have been able to increase their website authority and engagement by 500%!

Connect with Tim Senft on Linkedin: https://www.linkedin.com/in/tim-senft-4592024/

Social media marketing is often undervalued in Higher Ed. It’s not always easy to see how posting on Instagram, Facebook, or Linkedin is helping the institution. But that is simply not true. As Noelle Seybert notes in our conversation, it’s about finding the story in the data. And there is a LOT of data you can track on social media. In fact she has been able to use the main campus account to drive traffic to all the other campuses, increasing enrollment and student engagement. Connect with Noelle Seybert on Linkedin: https://www.linkedin.com/in/noelleseybert/

With over two decades of experience under their belt, Anne Peters has tackled everything from crafting compelling executive communications to spearheading website development projects. Branding, strategic planning, team leadership - you name it, they've done it with brilliance. We discuss how aligning marketing with your institution’s strategic plan, creates better results. Anne also shares some of her research findings and how they have informed her marketing strategy at the University of Texas, San Antonio. Connect with Anne Peters on Linkedin: https://www.linkedin.com/in/anneconawaypeters/

Our guest today is Allison Turcio. Not only is she a seasoned marketing consultant, but she also leads the charge as Assistant Vice President for Enrollment and Marketing at Siena College. At Siena, Allison orchestrates college-wide marketing initiatives, spearheads market research, and guides enrollment communication strategies. In this episode we discuss the insights she has learned from her research, and how her marketing strategy has changed from those insights. Connect with Allison on Linkedin: https://www.linkedin.com/in/allisonturcio/

For over two decades, our guest has been at the forefront of developing cutting-edge strategies that have transformed brands, elevated customer experiences, and driven measurable results. With an unwavering commitment to innovation and a deep understanding of the ever-evolving digital landscape, our guest has consistently delivered success, even when faced with limited budgets. Meet Kin Sejpal, the Chief Marketing Officer at Redlands in California. We cover how she has been able to increase enrollement from digital marketing at U of R. Connect with Kin Sejpal on Linkedin: https://www.linkedin.com/in/kinnarisejpal/

Maria Kuntz is the Communications Director at University of Colorado Boulder. We talk about the Coach Prime effect and how it has overtaken the campus. How they have ridden the wave to amplify their marketing efforts, and other strategies she has learned over the years. Connect with Maria Kuntz on Linkedin: https://www.linkedin.com/in/mariakuntz/

Joining us today is a seasoned professional with nearly three decades of experience in higher education. They've been at the forefront, leading marketing and communication teams, steering the development of impactful tactics and strategies. Their expertise has consistently driven remarkable results, from boosting leads, applicants, and deposits to ensuring students persist through to graduation— Jennifer Schufer Now the Assistant Vice Chancellor for Marketing & Content Strategy at University of Colorado Boulder, Jennifer joins us today to talk all about breaking down silos. Connect with Jennifer Schufer on Linkedin: https://www.linkedin.com/in/jennifer-schufer-176672a9/

Myla Edmond is the Associate Vice President for Communications and Marketing at CSU-Dominguez Hills. With over 16 years of experience in Higher Ed, and a background in Alumni Relations, Myla has a lot to share about the current state of marketing. Especially when it comes to breaking down silos. This has been seen as a common problem in higher ed, and Myla shares how she tackles that situation at CSU-Dominguez Hills. Connect with Myla Edmond on Linkedin: https://www.linkedin.com/in/mylaedmond/

Eddie Francis is a brand strategist, award-winning broadcaster, and speaker. With a background in talent acquisition and higher ed, Eddie shares his thoughts on the current employment challenge that Higher Ed faces. Universities are not able to simply make a job listing and expect to have a giant talent pool to select from. What’s the reason behind this, and how can you combat this at your institution? Connect with Eddie Francis on Linkedin: https://www.linkedin.com/in/eddiefrancis/

Jody Owens is the Director, Wintrode Student Success Center & Coordinator for University Academic Advising at South Dakota State.

Over the years, they have been able to reach retention rates of 80%+, averaging 83% over the last 5 years. With the current standard retention rate of universities in the US being 63%, we asked Jody how she has been able to achieve such high rates at South Dakota State.

Connect with Jody Owens on Linkedin: https://www.linkedin.com/in/jody-owen-aa897a2b/

Chantell is a marketing and communications professional with over ten years of experience in the nonprofit and higher education sectors. We discuss how Higher Ed institutions can break down silos and work collaboratively to achieve greater success. Connect with Chantell Cosner on Linkedin: https://www.linkedin.com/in/ccosner/

With over a decade of experience in marketing across different industries, Andrew Sogn understands the power of social media. As higher ed institutions, we know that social media is important, but how do we take advantage of it? Andrew believes creating a student-led social media team is the key. By allowing current students to control the social media pages, they can connect better with prospective students. And at the end of it all, the power of storytelling will distinguish your campus from the rest. Connect with Andrew Sogn on Linkedin: https://www.linkedin.com/in/andrew-sogn/

Melt has been a common issue in Higher Ed, but solutions are few and far between. Kelly Nolin has taken new initiatives to tackle melt. And one of the solutions, to no one’s surprise, is breaking down silos. But what else can you do to combat melt? Listen to the full episode and find out more. Connect with Kelly Nolin on Linkedin: https://www.linkedin.com/in/kelly-nolin-7b99a040/

Sarah McMaster is the Executive Director of Marketing and Enrollment Management at Champlain College. With over 13 years in Higher Ed, Sarah has been through multiple leadership positions. She shares how her new role has created challenges, and how she is tackling those challenges. Connect with Sarah McMaster on Linkedin: https://www.linkedin.com/in/sarahmcmaster/

With the rapid decline of student retention and the enrollment cliff, universities are struggling to find new students AND keep the students they have. So what are some of the strategies that you can implement on your campus to help combat this issue? On this week’s episode we talk with leaders in student success team from 3 different campuses. And we share how they have been working on this problem on their campus.

Is Video the key to success in marketing? Most people intuitively understand that videos are a more engaging and immersive medium than text, which means that they're more likely to capture the attention of prospective students. Studies have shown that videos can increase engagement by up to 300%, increase ROI on marketing campaigns 3-4x, and increase conversion rates on landing pages by 80%. However, not many institutions are taking advantage of video. So there is a huge opportunity for those who take action on video marketing. I hope you enjoy our conversation with Philip Smith on the role of video marketing in Higher Ed. Connect with Philip Smith on Linkedin: www.linkedin.com/in/philippjsmith/

In today's digital age, prospective students are bombarded with information about colleges and universities. They can easily find out about a school's academic offerings, campus life, and cost of attendance. However, it can be difficult for students to sift through all of this information and find the information that is most relevant to them. This is why creating student experiences that are catered is so valuable. Because the institutions that can connect with students on that level, will survive the enrollment cliff. We discuss this and other tools for success in Higher Ed with Dustin Ramsdell. Connect with Dustin Ramsdell on Linkedin: https://www.linkedin.com/in/dustinramsdell/

First-year students are a critical audience for institutions of higher education. They are making decisions about whether to stay enrolled, and their experiences in their first year can have a lasting impact on their academic success and overall well-being. Even if first-year students are not engaging in extracurricular activities or other campus opportunities, they can still have a positive experience if they have a good experience in the classroom. Nii Abrahams is the Director of First Year Experience at Butler University, a new position that aims to address this issue. We discuss how he plans to serve first year students and more on this week’s episode of the Higher Ed Demand Gen Podcast. Connect with Nii Abrahams on Linkedin: https://www.linkedin.com/in/niikpakpoabrahams/

The Supreme Court has ruled that Affirmative Action is unconstitutional. So what does that mean for admissions and marketers in Higher Ed? How will diversity and inclusion work? Does the ruling affect all schools equally? What is legal and illegal now? We answer all this and more with our conversation with Jonathan Martin on this week’s episode of the Higher Ed Demand Gen Podcast. Connect with Jonathan on Linkedin: https://www.linkedin.com/in/jonathan-martin-951229a9/

Shamell has been a passionate partner to hundreds of campuses, assisting them on their admissions process. In this episode we talk with Shamell on how Higher Ed admissions can better market and encourage LGBTQ students to enroll to their campus. As more youths come out as LGBTQ, it is increasingly important for institutions to create an environment that welcomes them, rather than alienates them. Connect with Shamell Forbes on Linkedin: https://www.linkedin.com/in/shamellm-forbes/

Learn more about Concept3D's solutions for higher ed at Concept3d.com

With Instagram dropping it’s latest new social media app, Threads, there has been a lot of attention on how to use it in Higher Ed. Mike Gombita, who is now the social media strategy manager at East Stroudsburg University of Pennsylvania, talks about his approach to threads and how to use social media on Move In Day and Commencement. Connect with Mike on Linkedin: https://www.linkedin.com/in/mikegombita/