Higher Ed Conversations – Détails, épisodes et analyse

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Higher Ed Conversations

Cheryl Broom

Business & Entrepreneuriat

Fréquence : 1 épisode/29j. Total Éps: 60

Join host and CEO of GradComm, Cheryl Broom as she sits down with higher education experts to discuss trends in marketing, communications, advancement and student success.

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Données mises à jour le 04/07/2026

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https://gradcomm.com/contact/
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https://www.zionandzion.com/research/how-early-do-students-choose-what-college-to-attend/
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https://www.instagram.com/gradcommunications
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The Power of Community & Family Engagement in Education

Saison 1 · Épisode 60

jeudi 1 mai 2025 • Durée 33:23

Today's guest, Marcela Andrés, is the CEO and president of designEDengagement, PBC, a consulting firm built around the idea that education can be transformed by enhancing the connection between students, families, educators, and communities. Her book, Purposeful Educator Connections, discusses how educators can strengthen their relationships with students and highlights five principles that can enhance the culture of the classroom. Throughout our conversation, Marcela emphasizes the importance of family engagement at all education levels, providing practical advice and success stories from her experience and consulting work. The conversation also touches on overcoming barriers to family involvement in higher education, the need for systems that support teacher-family communication, and the impact of culturally responsive strategies.

What you will learn:

Why involving family and community in student education matters.
Simple tools that teachers can use to integrate families into their students' education.
Examples of how to overcome challenges when striving for more family and community engagement.
Strengthening these connections can drive key goals, like student retention, while reducing uncertainty for first-generation student.

Thanks for listening!

Connect with GradComm:
Instagram:@gradcommunications
Facebook:@GradCommunications
LinkedIn:@gradcomm
Send us a message: GradComm.com

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Prioritizing Data Privacy Without Slowing Down Digital Marketing

Saison 1 · Épisode 59

mardi 1 avril 2025 • Durée 32:33

There is a push and pull between an advertiser’s desire to attribute advertisement spending to lead generation and their responsibility to respect consumer privacy. In this episode, Raj Sudra, the Chief Technology Officer at Gannett, joins me to discuss his role and the intricacies of digital marketing attribution. He explains the technology and systems used, such as LocaliQ's proprietary Capture technology, pixel tracking, and the importance of compliance and data privacy. The conversation emphasizes the balance between collecting meaningful data for effective marketing and adhering to privacy legislation like GDPR and CCPA. Raj also talks about what’s changing in advertising platforms like Google and Facebook. He touches on why publishers prioritize first-party data as cookies become less reliable to them and how evolving technology such as AI enhances digital marketing strategies.

What you will learn:

What pixel tracking really means
The impact of a cookie.
Why data privacy and marketing don’t have to work against each other.
The importance of evaluating, storing, and tracking data ethically.
The technical side of how leads are generated during visits to your website

Thanks for listening!

Connect with GradComm:
Instagram:@gradcommunications
Facebook:@GradCommunications
LinkedIn:@gradcomm
Send us a message: GradComm.com

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Enhancing Admissions: The Role of Admissions Counselor Morale in Higher Education

Saison 1 · Épisode 58

samedi 1 mars 2025 • Durée 34:18

Teege Mettille, Director of Enrollment Success at enroll ml, is joining me today to talk about the crucial topic of college admissions. Teege shares his personal journey from being a first-generation college student to a thought leader in admissions, emphasizing the transformative impact of higher education. The conversation explores his book, 'The Admissions Counselor Malaise,' which delves into the challenges facing admission staff morale, especially post-pandemic. Key issues include the corporatization of academia, the increasing application volumes, and the often-overlooked emotional toll on admissions counselors. Teege also discusses how AI and innovative technologies can alleviate these pressures by making the admissions process more efficient and targeted.

What you will learn:

● Why the FAFSA isn’t a big indicator of enrollment.

● How the college admissions ecosystem is changing.

● Admissions counselors don’t need to be sales reps.

● Ways to bring joy back into the job of counseling students.

Thanks for listening!

Connect with GradComm:
Instagram:@gradcommunications
Facebook:@GradCommunications
LinkedIn:@gradcomm
Send us a message: GradComm.com

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Using Branding to Highlight Existing History and Tell Your Story

Saison 1 · Épisode 57

samedi 1 février 2025 • Durée 29:41

Dr. Tina King, president of San Diego College of Continuing Education (SDCCE) joins me on the show today to talk about branding and how GradComm helped elevate the beauty already present in SDCCE to connect more with the community they served. We discuss the unique aspects of SDCCE as one of the largest non-credit institutions in the nation, focusing on its mission to provide free, accessible, high-quality education to a diverse student body, including undocumented students, immigrants, and refugees. Dr. King emphasizes the college's efforts to combat poverty and enhance workforce skills in the community. The conversation highlights the recent comprehensive branding project undertaken by SDCCE aimed at improving visibility and unifying the institution's identity under the tagline 'Forward Together.' Dr. King shares insights on the importance of community involvement, historical significance, and fostering a sense of pride among students and faculty through cohesive branding efforts.

What you will learn:

The power of having a unified brand.
Why understanding who you serve matters.
Preventing your school from becoming a hidden secret by enhancing the visibility of what you do.
How building intentional branding can impact a community.

Thanks for listening!

Connect with GradComm:
Instagram:@gradcommunications
Facebook:@GradCommunications
LinkedIn:@gradcomm
Send us a message: GradComm.com

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Leveraging Predictive Modeling to Help Students from Enrollment to Graduation

Saison 1 · Épisode 56

mercredi 1 janvier 2025 • Durée 28:05

What are the barriers that keep students from finishing an application or from completing their degree? Emily Coleman joins me today from HAI Analytics to discuss her company’s work in building predictive models for higher education institutions. These models help predict student behavior to optimize critical processes like the allocation of financial aid. Emily explains the importance of retaining data, overcoming data silos, and incorporating both human and artificial intelligence in predictive analytics. She also provides insights into how predictive models can aid enrollment forecasting, retention strategies, and resource allocation for better student support. Additionally, real-world examples of schools implementing these models and the difference they made are shared. Emily highlights the benefits of data-driven decision-making in effectively managing enrollment and student success.

What you will learn:

How humans and AI can work together to handle data in the best way.
Why predictive modeling is a great tool to help meet enrollment, headcount, and revenue goals.
Examples of predictions that data models from HAI Analytics can make.
The impact that comes when a college can understand the problems a student faces before they stop attending.

Thanks for listening!

Connect with GradComm:
Instagram:@gradcommunications
Facebook:@GradCommunications
LinkedIn:@gradcomm
Send us a message: GradComm.com

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Leadership Development and the Importance of Organizational Happiness

Saison 1 · Épisode 55

dimanche 1 décembre 2024 • Durée 37:56

The behavior of leaders in any organization is learned and passed down from team to team. With 89% of managers having no formal leadership training, today’s episode is an important conversation on learning what being a good leader looks like. Elaine Gosden, CEO of Blue Gnu Consulting, joins me from England to discuss leadership development and creating happier workplaces. Elaine outlines her company's approach, which focuses on learning and development initiatives to equip leaders and teams with the necessary skills. She explains tools like Insights Discovery and Motivational Maps to help understand organizational behaviors and motivations. Elaine also touches on challenges specific to university leadership, the importance of addressing organizational silos, and the significance of constant improvement for leadership effectiveness.

What you will learn:
●Tackling the challenge of new leaders managing colleagues and friends.
●How to prevent your leadership shadow from keeping feedback in the dark.
●Why investing in happiness is important for driving performance indicators.
●The benefits of trading independent teams for interdepartmental collaboration

Thanks for listening!

Connect with GradComm:
Instagram:@gradcommunications
Facebook:@GradCommunications
LinkedIn:@gradcomm
Send us a message: GradComm.com

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How to Use Crisis Communications to Be Ready for Anything

Saison 1 · Épisode 54

vendredi 1 novembre 2024 • Durée 40:08

The worst time to plan a response to a crisis is in the middle of a crisis. My guest on the show today is Stephanie Craig, the president of crisis management firm, Kith. In this episode, we talk about the importance of planning for a crisis ahead of time and how to practice the plan so that it’s not forgotten when it’s needed. Stephanie stresses the importance of speedily handling a crisis by knowing your core values and establishing trust in the process you create. Listen in as we talk about the tools you can use like simulations, “Oh Crap” conversations, and Gap Analysis to prepare for any crisis that may come your way.

What you will learn:
●The difference between crisis communication and crisis management.
●Questions you should be asking to prep for a crisis.
●Tips on exercising crisis plans during your regular meetings.
●The impact that core values have on speedy crisis response.
●Gap Reports: how they help find where you’re doing well and where your crisis planning could improve.

Thanks for listening!

Connect with GradComm:
Instagram:@gradcommunications
Facebook:@GradCommunications
LinkedIn:@gradcomm
Send us a message: GradComm.com

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Engage New Students and Improve Their School Experience with AI

Saison 1 · Épisode 53

mardi 1 octobre 2024 • Durée 36:32

“How do I apply for financial aid?”, “When does the fall semester start?”, “Where can I change my class schedule?” Starting college comes with many questions. Our guest for this episode, Nick Martin, has developed a way for AI to help engage with prospective students while improving the experience of existing ones. Nick is the Co-Founder of Direqt, an organization that trains conversational AI chatbots on a school’s website, data, and social media content. After developing an AI that is an expert in that school’s user experience, it’s integrated into its website as a handy tool. Having a specialized knowledge base enables this chatbot to be personable, provide unique information quickly, and locate unresolved problems through student usage patterns on the website. This episode is all about connecting with students and using cutting-edge technology to make their lives better!

Thanks for listening!

Connect with GradComm:
Instagram:@gradcommunications
Facebook:@GradCommunications
LinkedIn:@gradcomm
Send us a message: GradComm.com

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Driving Inclusive Design in Higher Ed Communications

Saison 1 · Épisode 52

dimanche 1 septembre 2024 • Durée 34:07

Today, I sit down with Beth Noel, a communicator dedicated to accessibility and inclusive design in higher education. Beth shares her journey into this field, which may have started with a challenge posed by an Office of Civil Rights letter regarding inaccessible PDFs. Still, it has resulted in a newfound commitment to diversity, equity, and belonging for students with disabilities. Beth and I discuss the steps taken to remediate accessibility issues, form a cross-college digital accessibility team, and discuss the importance of starting with accessibility in communications. Beth also provides practical tips on writing and designing with inclusivity in mind and shares insights on these practices' positive impact on student success and retention. These insights are particularly inspiring, as they demonstrate the tangible benefits of inclusive design. Join us for an inside glimpse into why accessibility and inclusive practices are important as a business decision and how to navigate introducing these new practices in fields where things have never been "done this way before."

Beth Noel's NCMPR Presentation

Thanks for listening!

Connect with GradComm:
Instagram:@gradcommunications
Facebook:@GradCommunications
LinkedIn:@gradcomm
Send us a message: GradComm.com

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The Power and Strategy of Out-of-Home Media

Saison 1 · Épisode 51

mercredi 31 juillet 2024 • Durée 33:23

In today's episode of Higher Ed Conversations, I talk with Christine Rose, the Regional Senior Marketing Director at Outfront, about the dynamic world of out-of-home (OOH) media. Christine shares her expertise in developing and executing marketing strategies across ten markets in the West region. Our conversation covers the tangible impact of OOH media, the importance of creative design, the use of data-driven insights for ad placement, and innovative ways to integrate digital strategies with OOH campaigns. Together, we delve into the subjects of sustainability efforts, audience targeting methods, and practical tips for maximizing the effectiveness of OOH advertising. Please tune in to discover how OOH media, with its unique and compelling nature, can elevate your brand and engage audiences in ways you've never imagined.

Click here to view some of the billboards the GradComm team has designed.

Thanks for listening!

Connect with GradComm:
Instagram:@gradcommunications
Facebook:@GradCommunications
LinkedIn:@gradcomm
Send us a message: GradComm.com

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Higher Ed Conversations – Détails, épisodes et analyse

Détails du podcast

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Apple Podcasts

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Liens partagés entre épisodes et podcasts

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Historique des publications

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Podcasts Similaires Basées sur le Contenu

Apple Podcasts

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Other2

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