Explorez tous les épisodes du podcast Her Empire Builder Show with Tina Tower

Tina Tower sits down with her favorite coach, Barrett Brooks, for a deeply personal and transformative conversation about business, personal growth, and the journey of self-discovery. Tina shares how working with Barrett brought unparalleled clarity, contentment, and alignment to her life and business, while Barrett opens up about his transition from the COO of ConvertKit to becoming a world-class coach.

Key Topics Covered: 

• The Power of Coaching:
  Tina describes the enormous value she's received from working with coaches throughout her 20+ year career, and how having Barrett as her coach was particularly life-changing.
• Why Barrett Left Tech Leadership:
  Barrett shares the story behind his decision to leave ConvertKit, citing burnout, misaligned values, and the importance of honoring what truly works for him.
• Reinventing Yourself:
  Barrett discusses the “progressive surrender” to his authentic self and letting go of other people’s expectations. He emphasizes the courage required to walk away from prestigious roles to pursue work that is deeply aligned with one’s true nature.
• Internal Work and Self-Awareness:
  Both Tina and Barrett talk about how internal family systems, therapy, and somatic practices helped them process old beliefs, trauma, and self-imposed pressure, unlocking new levels of happiness and productivity.
• Burnout and Boundaries:
  Barrett shares how he intentionally structures his coaching business to avoid burnout, setting clear boundaries and focusing on a select number of clients to maintain excellence and energy.
• Entrepreneurial Mindset:
  Insights into why entrepreneurs often feel compelled to do more, the importance of embracing ease, and how to find fulfillment beyond relentless hustling.
• Masculine & Feminine Energies in Business:
  Discussion around societal expectations of men and women, provider roles in relationships, and the importance of balancing masculine and feminine energies for healthy organizations and partnerships.
• Coach vs. Mentor vs. Therapist:
  Barrett explains the distinct roles of a coach, mentor, and therapist, and how they can complement each other in an entrepreneur’s personal and professional growth.
• Navigating a Changing World:
  Barrett talks about setting boundaries with news and technology, his approach to AI, and the importance of focusing on what one can control and contribute, even in times of uncertainty.
• Defining Success:
  Both discuss redefining success as loving and being loved, showing up authentically, and embracing the impact of deep personal connection over superficial metrics.

This episode is a masterclass in personal and professional transformation. Whether you’re an entrepreneur craving clarity, or a leader seeking deeper purpose and healthier boundaries, you’ll find actionable wisdom and heartfelt encouragement in Tina and Barrett’s conversation.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Where to find Barrett Brooks: 

Website: https://barrettbrooks.com/

The Good Work Show Podcast: https://www.goodworkshow.com/

Subscribe to Little Leadership Lessons Newsletter:https://barrettbrooks.com/

LinkedIn: https://www.linkedin.com/in/barrettabrooks/

Resources mentioned:

• To Bless the Space Between Us by John O’Donohue (book)
• Presence-Based Coaching (Barrett's advanced coach training)
• Opal app (for digital boundaries)
• Peter Levine's work on Somatic Experiencing

In this episode, Tina Tower dives deep into the world of masterminds—what makes them magical, how they differ from memberships, and how to create an unforgettable mastermind experience within your course creator business.

• Membership vs. Mastermind:

  • Memberships are scalable, group-focused, and often larger in size with less personal touch.

  • Masterminds are smaller, more curated, higher touch—and while less scalable, they foster deep connections and high transformation.

• Tina’s Offer Suite and Ascension Model:

  • Starts with a low-cost, high-volume evergreen offer → signature offer → back-end membership → high-level mastermind

  • This tiered system has helped many hit the million-dollar mark in their businesses.

• Real-life Evolution:

  • Her Empire Builder started as a mastermind, evolved into a scalable membership model as numbers grew.

  • Original small group became the Empress Circle Mastermind for higher touch and intimacy.

• Curriculum and Facilitation:

  • The Empress Circle is more information-heavy, with teaching and small group accountability.

  • The Impact Mastermind is peer-to-peer focused and supports 7-figure+ business owners with connection and facilitation rather than explicit teaching.

• Designing Your Mastermind:

  • Get crystal clear on your ideal (“hell yes!”) mastermind client.

  • Curate members through an application process for group harmony and energy.

  • Decide on the purpose: connection, strategy, or support.

• Transformational Experiences:

  • Psychological safety is a must—what’s shared in the mastermind stays in the mastermind.

  • Live retreats and in-person events are crucial for creating lasting bonds, especially in the age of AI.

  • Personal touches like favorite snacks, drinks, and personalized gifts (hello, monogrammed pajamas!) make members feel truly seen.

• Structure & Flow:

  • Strike a balance between structured learning and downtime at live events.

  • Prioritize generous break times and early finish for dinners to accommodate different lifestyles.

• Keeping Connection Alive:

  • Use platforms like Slack, WhatsApp, or Voxer (Tina’s favorite!) for ongoing relationship building.

  • Encourage collaborations, celebrate wins, and recognize growth privately.

• Onboarding and Engagement:

  • Thoughtful onboarding with surveys, welcome gifts, and public shout-outs help new members feel valued from day one.

Tina’s insights serve as a practical guide for course creators considering adding masterminds to their offer suite and emphasize that, with the right structure and intention, masterminds can provide transformational experiences that go beyond business strategy, nurturing long-term relationships and personal growth.

If you have a successful course or membership, adding a mastermind might just be the next logical step in your business ascension model—and as Tina says, when you pay attention to all the details, that’s where the real magic happens.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Resources mentioned:

• Kajabi: https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=27629&utm_medium=affiliate&utm_source=...
• Kajabi Communities: https://kajabi.com/features/communities
• WhatsApp: https://www.whatsapp.com/
• Voxer: https://www.voxer.com/

On today’s episode, Tina Tower sits down with Kate McKibbin, the “super-nerd” behind HelloFunnels.co, to bust myths and clear the air about evergreen sales funnels for course creators. If you’ve ever felt icky or confused about funnels, or wondered if you can grow your business the “sleaze-free” way, this episode is for you! Learn how to design sales systems that feel good, align with your values, actually work, and can help you make more money—without burning out.

1. Navigating Funnels Without the Sleaze:
   Kate shares her journey from blogging to funnels, how she fell in love with automation, and why you don’t have to use sales tactics that feel out of alignment.
2. Value-Aligned Automation:
   Learn how to create sales funnels that respect your values and your audience. The episode dives into how to avoid “bro marketing” and build trust with your audience.
3. What’s Working Now With Evergreen Funnels:
   Kate reveals the importance of testing, knowing your numbers, and why classic strategies like tripwires are making a comeback, especially as ads and acquisition costs shift.
4. Simple vs. Complicated Funnels:
   Advice for resisting the temptation to overcomplicate. Kate recommends starting with the simplest version possible that matches your business goal, then layering on more later.
5. Overcoming Tech Resistance:
   For anyone who feels overwhelmed by tech, Kate offers advice for overcoming mindset blocks, starting small, and building skills (or hiring help) without letting tech fears hold you back.
6. Numbers to Know:
   • Lead Magnet Opt-in Rate Benchmark: Aim for 35%+
   • Sales Conversion Rate Benchmark: 2% of opt-ins
   • Know your “return on ad spend” (ROAS) and how long it typically takes for buyers to convert
7. What’s Hot in 2025:
   Tripwires, low-ticket front-end offers, and cultivating a customer list (not just a subscriber list) are powerful tools for increasing trust and long-term sales.
8. Scaling Strategies:
   The path to a million-dollar funnel is iterative! Learn how to scale responsibly, monitor your numbers, and stay patient as conversion cycles play out.

This episode is a must-listen for anyone wanting to build ethical, effective funnels that honor both your values and your audience. From simplifying your tech stack to mastering evergreen strategies, Kate offers a refreshing, practical take on scaling with integrity in 2025.

Where to find Kate McKibbin: 

Hello Funnels: https://hellofunnels.co/

Instagram: https://www.instagram.com/hellofunnels

2025 7-Figure Funnel Playbook here

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Resources mentioned: 

• Kajabi https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=27629&utm_medium=affiliate&utm_source=...
• ActiveCampaign https://www.activecampaign.com/
• Stripe https://stripe.com/au
• ThriveCart https://thrivecart.com/
• Shopify https://www.shopify.com/

In this episode, Tina Tower takes listeners behind the scenes at South by Southwest (SXSW), her favorite tech conference. Having attended eight times, Tina shares her biggest takeaways, standout sessions, and key emerging tech trends—all with her signature candor and enthusiasm. This episode dives deep into AI trends, the loneliness epidemic, balancing technology and human connection, the environmental impact of AI, cybersecurity, and so much more. If you're keen to stay on the cutting edge of tech but also crave a more connected, fulfilling life, this one's for you.

Key Takeaways:

1. SXSW Overview:

   • SXSW combines tech, music, and film; Tina focused on the tech track.

   • It’s a hub for learning, inspiration, and connecting with like-minded change makers.

2. AI Everywhere:

   • AI dominated the conference, but Tina questions whether mainstream desire matches tech-world hype.

   • Small language models are emerging as more eco-friendly than large ones like GPT-4.

   • AI agents, avatars, and robo-taxis are evolving fast—commercial fast-learning robots may be here by 2030.

3. Human Connection & Loneliness:

   • Keynote by Kasli Kalam emphasized the "loneliness epidemic."

   • Her "5-3-1 Game": Connect with 5 people weekly, maintain 3 close relationships, and have 1 hour of quality interaction daily.

   • Even introverts need meaningful connection, though the ideal amount varies.

4. AI, Tech & Health:

   • The paradox of embracing convenience tools while ensuring they support—not replace—human connection and mental health.

   • Future health may involve mindset coaches as common as personal trainers.

5. Ethics & Future Threats:

   • A growing divide: people embracing vs. avoiding advanced tech (think brain chips and body-embedded sensors).

   • Issues around trust in information and the growing need for credible journalism.

6. Cybersecurity:

   • Meredith Whitaker from Signal warned about privacy risks as AI agents start connecting all your personal information.

   • Tips: Enable end-to-end encryption, especially for sensitive accounts like iCloud.

7. Wonder & Curiosity:

   • Beyond tech, nurture your community, stay curious, and deliberately step out of your echo chamber.

8. The Need for Balance:

   • Leverage AI for productivity, but use the gained time for real connection and human experiences.

   • Draw boundaries with tech—seek more “off time” for happiness and well-being.

Whether you're a tech enthusiast or just trying to make sense of the digital world we’re living in, this episode offers a grounded perspective with heart. Tune in to feel inspired, informed, and reminded that the future is human—tech is just the tool.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Resources mentioned:

Sintra: https://playosinc.pxf.io/NkAdJV
Delphi AI: https://www.delphi.ai/pricing?via=tina-tower
Synthesia: https://www.synthesia.io/
SXSW Sydney: https://www.sxswsydney.com/
Eight Sleep: https://www.eightsleep.com/
Join HEB: https://www.herempirebuilder.com/join
Tech Crunch: https://techcrunch.com/

People mentioned:

Kasley Killam. https://schedule.sxsw.com/2025/events/PP1148033
Niall Firth https://schedule.sxsw.com/2025/events/PP1146923
Rohit Bhargava https://schedule.sxsw.com/2025/events/PP1146887

In this episode, Tina Tower welcomes Aaron Young to the Her Empire Builder Show to demystify Google Ads for course creators. Aaron, an expert in digital marketing and founder of the Define Digital Academy, shares his insights on making Google Ads simple and effective. He explains the importance of having a good Google Ads campaign, a converting landing page, and a strong offer. This episode is filled with valuable strategies and clarifies common misconceptions about Google Ads.

Key Topics Discussed:

1. Introduction to Google Ads for Course Creators:
   Aaron Young explains how Google Ads can become a powerful tool for course creators, distinguishing it from other ad platforms like Meta ads.
2. Strategies for Google Ads:
   Understanding the importance of warming up your audience and going beyond the immediate sale is crucial for course creators to succeed with Google Ads.
3. Tracking and Metrics:
   Aaron emphasizes the importance of patience and tracking the right metrics over a period of at least three months to evaluate the effectiveness of your Google Ads campaigns.
4. Budgeting and Planning:
   Learn realistic expectations for monthly ad spend and how to reverse engineer your budget based on desired outcomes.
5. YouTube and Google Ads Integration:
   Aaron discusses the growing opportunity with YouTube ads and how course creators can leverage this platform for cheaper yet impactful advertising.
6. The Transition from Agency to Educator:
   Aaron shares his journey from running a digital agency to teaching business owners directly, empowering course creators to manage their own Google Ads effectively.
7. Monetization and Community Engagement:
   Engaging with platforms like Kajabi and adapting strategies for community engagement is covered, providing insights into Aaron's own course offerings.

This episode is perfect for those who are completely new to Google Ads or looking to enhance their existing strategies. It offers clarity, calm, and actionable strategies, with a strong emphasis on long-term planning and realistic expectations.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Where to find Aaron Young: 

Define Digital Academy: https://www.definedigitalacademy.com/

YouTube: https://www.youtube.com/@AaronYoungGoogleAds

Get ALL of Aaron's Google Ads Campaign Set-up guides: https://www.definedigitalacademy.com/campaign-set-up-guides

In this dynamic episode, Tina Tower welcomes the vibrant Jill Stanton, a maven in the online business space. Together, they explore the essence of building businesses that are not only successful on paper but deeply fulfilling in life. The conversation dives deep into scaling without the hustle, selling with integrity, and creating irresistible offers—all while ensuring personal freedom and authenticity.

Key Takeaways: 

1. Jill’s Entrepreneurial Journey  

   • Evolution from starting with "screw the 9 to 5" to her current ventures.

   • Emphasis on non-traditional paths and the shift to personal empowerment within business.

2. Importance of Courage and Alignment in Business  

   • Jill discusses making bold decisions in business.

   • The necessity of staying aligned with personal values and goals.

3. Scaling and Balancing Life  

   • How to scale a business while keeping it fun and freeing rather than stressful.

   • Jill’s personal strategies for maintaining energy and enthusiasm.

4. Differentiate in the Online Course Market  

   • Importance of working on personal magnetism and messaging.

   • Tips on attracting the right audience who are ready to buy.

5. Launch Strategies and Energy  

   • Jill shares insights on conducting successful launches.

   • The significance of unique and specific messaging.

6. Thoughts on Money Mindset and Personal Growth 

   • Jill talks about the energy of wealth creation and breaking past financial limitations.

   • Developing a mindset that supports financial success and expansion.

7. Clarity on Personal Success  

   • Jill shares her personal definition of success and what it looks like in her life.

   • Emphasis on freedom, family, and personal fulfillment.

The episode wraps up with Jill’s powerful insights about life, success, and the courage to make bold moves. Her journey inspires listeners to rethink conventional paths and embrace a life and business that feels authentically theirs.

Where to find Jill Stanton:

Instagram: https://www.instagram.com/iamjillstanton

Jill Stanton's page:  https://www.jillstanton.com/secret

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Course Creators: Don’t Wait Until It’s Too Late! 

You’ve poured your heart into your course, but is it legally protected? In this episode of Her Empire Builder, I sit down with Autumn Witt Boyd, an expert copyright and trademark attorney, to break down everything course creators need to know about protecting their business, brand, and content.

We cover:
✅ The biggest legal mistakes course creators make (and how to avoid them)
✅ When to trademark your course name & protect your brand
✅ What to do if someone steals your content 😳
✅ How AI-generated content affects copyright & ownership
✅ Contracts every course creator must have in place

If you’ve ever wondered, Do I really need legal protections for my course?—this episode is for you! Tune in now and safeguard your business like a pro.

Where to find Autumn: 

• The AWB Firm Website: www.awbfirm.com
• Legal Contract Template Shop: www.awbfirm.com/collections/all
• Autumn on LinkedIn: linkedin.com/in/autumnwittboyd
• AWB Firm on Facebook: facebook.com/AWBFirm
• AWB Firm on Instagram: instagram.com/awbfirm

Get The AWB Firm Legal Report

As a firm exclusively working with online businesses, we have a front seat to the latest trends, regulations, and potential pitfalls that coaches, creatives, service providers, and course creators need to know about. From text message marketing, to knowing if you really need that trademark registration, you need the The Legal Checkup Report: What Online Business Owners Need To Know To Stay Compliant and Protected

www.awbfirm.com/report

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower dives into the vital difference between revenue and profit in the world of online business. She emphasizes the importance of focusing on profit to ensure the sustainability and longevity of a business rather than being solely impressed by high revenue figures. Tina shares her favorite saying: "Revenue is for vanity, profit is for sanity, and cash flow is reality," highlighting her belief that cash flow is crucial for a business's health.

Key Takeaways:

1. Importance of Profit:
   - Profit creates sustainability and freedom in a business.
   - High revenue with low profit can lead to burnout and resentment.

2. Common Profit Killers:
   - Hiring too soon or having bloated expenses.
   - Spending on marketing without seeing a return on investment (ROI).
   - Underpricing or overpricing offers.

3. Strategies for Profit:
   - Set a profit goal before setting a revenue goal.
   - Implement a profit-first accounting strategy.
   - Create high profit offers and monitor your margins.

4. Mindset and Psychology:
   - Bigger isn't always better.
   - Having a financial buffer provides a psychological advantage and allows for better decision-making.

Tina also encourages listeners to focus on creating a business that aligns with their personal goals and provides the life they want, reminding them not to judge their success by others' standards.

Where to find Tina Tower:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

Resources mentioned:

Monday.com https://try.monday.com/tinatower88

Profit First book https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4

AI For Course Creators theaicircle.com

This is the third and final episode in our Making Money in Online Business series, and we’re diving deep into what it takes to go from six to seven figures—without working 24/7. Spoiler alert: It’s all about smart strategy, not just hustling harder.

Key Topics Discussed:

1. Introduction to the Series:

   • This episode is the third in a three-part series about making money in online business.

   • Previously, Tina discussed starting from zero to your first dollar and then growing to your first $100,000.

2. Mindset and Strategy for Scaling:

   • Transitioning to a CEO mentality is crucial when scaling to seven figures.

   • Scaling to a million dollars involves working smarter rather than harder.

3. Four Steps to Achieving $1M in Revenue:

   • Step 1: Offer Suite: Developing a strategic product offering, including a signature course, high ticket offers, a membership for recurring revenue, and a low-ticket evergreen offer.

   • Step 2: Traffic and Lead Generation: Focus on creating a proven evergreen webinar, implementing paid traffic strategies, and having an automated sales machine.

   • Step 3: Team and Systems to Scale: Hiring teams for growth, investing in the right people, and establishing robust systems, such as managing tasks with SOPs.

   • Step 4: Scaling Without Burnout: Emphasizing simplicity, protecting energy, maintaining boundaries, and regularly evaluating tasks for optimization.

4. Common Roadblocks:

   • Not investing in the right team.

   • Overcomplicating the offer suite.

   • Ignoring crucial data for decision-making.

   • Underpricing expertise.

Resources:

Join the Waitlist here: https://www.herempirebuilder.com/join

Part 1: From Zero to Your First $1 – Getting Started in the Online Course Industry 

Part 2: How to go from $0 to $100K in your online course business

Check out Tina’s book “Million Dollar Micro Business” for more in-depth strategies

Where to find Tina Tower:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode, Tina Tower guides listeners on how to scale from their first dollar to their first hundred thousand dollars in the world of online course businesses. This is part two of a three-part series on making money online. The focus is on creating a sustainable and scalable business model.

Key Points:

1. Milestones and Expectations:

   • Understanding the journey from $0 to $100,000 is vital.

   • Emphasizing the challenge and necessity of getting past the $100k mark to reach sustainable growth.

2. Game Plan for $100k:

   • Create a scalable offer and price it for growth.

   • Decide between high price, low volume versus low price, high volume, based on what fits your business model.

   • Consider upselling to increase revenue per customer.

3. Building an Evergreen Funnel:

   • Importance of having a consistent revenue stream rather than solely depending on live launches.

   • Components of a successful funnel include a lead magnet and an evergreen sales process.

4. Marketing Strategies:

   • Leveraging organic growth before considering paid ads.

   • Consistency in content and engagement is crucial.

   • When considering ads, start small and focus on ROI.

5. Customer Experience Focus:

   • Deliver excellent transformation and use word-of-mouth referrals.

   • Consider implementing an affiliate program to encourage referrals.

6. Avoiding Common Mistakes:

   • Track key metrics and know your numbers to drive growth.

   • Avoid waiting for perfection before launching.

   • Don't rely solely on launches; focus on consistent audience growth.

If you're interested in scaling your business and learning more, consider joining "Her Empire Builder." The program provides step-by-step strategies, templates, and guidance to accelerate your journey to $100k and beyond.

Reaching $100k is challenging but achievable with the right strategies and consistency. Once surpassed, the journey to a million is much more streamlined. Stay tuned for part three, which focuses on scaling to $1 million in online courses.

Resources:

Join the Waitlist here: https://www.herempirebuilder.com/join

Part 1: From Zero to Your First $1 – Getting Started in the Online Course Industry 

Pricing Your Services episode 

Where to find Tina Tower:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this exciting first episode of our three-part series, Tina delves deep into the world of online courses, offering strategies that take you from the brink of an idea to making your very first dollar. Tina shares her wealth of experience as a business strategist, course creator, and best-selling author to guide ambitious women on their journey toward creating wealth, freedom, and impact. Whether you're just starting out or looking for motivation, this episode is packed with real insights to help you turn your dreams into reality.

Introduction to the Series: Tina introduces a three-part series focusing on scaling online course businesses from zero to your first sale, then moving to six figures, and finally to creating your first million.

Personal Reflections: Tina shares personal anecdotes about getting started and the significance of making that first sale.

Dreams and Regrets: Discussion about the importance of going after your dreams and the common fears that hold people back from starting.

Fear Setting Exercise: Tina mentions a TED Talk by Tim Ferriss about fear setting to manage and overcome the fear of failure.

Four Steps to Your First Dollar:
1. Choose a Profitable Course Topic:
Align your passion with expertise and market demand.

2. Validate Your Idea:
Share your idea and gather feedback to ensure it's market-ready.

3. Sell Before You Create:
Learn the importance of pre-selling your course to validate demand.

4. Deliver and Refine:
Launch, gather feedback, and refine for future launches.

Biggest Mistakes to Avoid: Tina outlines common pitfalls such as overcomplicating tech, waiting for a big audience, underpricing, and striving for perfection.

Encouragement to Start: Tina emphasizes the importance of making that first sale and the fulfillment it brings.

This episode is your call to action to take the leap and start your journey in the online course industry. Tune in and turn your dreams into reality!🎉

Resources:

Get the FREE Online Course Checklist: https://www.herempirebuilder.com/ready  

Get Kajabi 30 days for FREE HERE

Where to find Tina Tower:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

My guest today is my friend and money expert, Mel Abraham! A former CPA turned entrepreneurial innovator and money mentor, Mel is renowned for his USA Today bestseller, "Building Your Money Machine: How To Get Your Money To Work Harder For You Than You Did For It!". Founder of The Affluence Blueprint™, The Legacy Factor™, and Thoughtpreneur™ Academy, Mel empowers individuals to achieve financial independence and create impactful lives.

In our conversation, Mel shared how his personal journey as a single full-time dad and a health scare inspired his mission to democratize financial wisdom. He emphasized moving beyond revenue-focused mindsets to sustainable wealth-building strategies.

Throughout the interview, Mel addressed common financial blind spots among entrepreneurs, providing practical steps to secure long-term financial futures. He highlighted strategies for turning businesses into wealth-generating assets, distilling insights gained from advising top course creators globally.

Mel's approach goes beyond monetary success, encouraging a shift in money psychology to foster lasting wealth. He outlined a roadmap for financial independence tailored for entrepreneurs, stressing the importance of investment strategies amidst fluctuating incomes.

Discussing growth and avoiding burnout, Mel redefined success, urging entrepreneurs to focus on profitability and cash flow rather than vanity metrics. He shared insights on generational wealth, emphasizing its broader significance beyond financial gains.

Reflecting on his journey, Mel shared invaluable lessons, including critical mistakes in wealth-building and defining personal success beyond monetary achievements. His advice for entrepreneurs at various stages underscored the importance of strategic planning and holistic growth.

Where to find Mel Abraham: 

Building Your Money Machine book link: YourMoneyMachineBook.com

Instagram: https://www.instagram.com/melabraham9/

YouTube: https://www.youtube.com/@MelAbraham

Where to find Tina Tower:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In the latest episode of the "Her Empire Builder Show," I had the privilege of speaking with the incredible Brigit Esselmont, who transitioned from a passion for tarot reading to building a multi-million dollar business. Her journey is filled with valuable insights for entrepreneurs at any stage.

🎧 Tune in for an enriching conversation about blending intuition with entrepreneurship, managing growth, and redefining success. Here are 3 key takeaways that could change the way you approach your business:

• Intuitive Decision-Making: Brigit emphasizes the importance of aligning business goals with personal values and using intuition over external metrics to make critical decisions. True success is about personal alignment, not just societal expectations.
• Managing Growth and Teams: Building a business doesn't mean expanding for expansion's sake. Brigit's experience of reducing her team from 30 to 15 members to maintain effectiveness and align with her vision underlines the importance of sustainable growth.
• Redefining Success: Traditional metrics like revenue aren't the be-all and end-all. For Brigit, profit and personal satisfaction hold more weight. Tina Tower also shares her journey of seeking genuine contentment over external validation, opting for a simpler lifestyle that enables personal happiness and freedom.

If you're looking for inspirational and practical advice on entrepreneurship, teamwork, and personal growth, this episode is a must-listen. 🎙️✨

📚 Be sure to check out Brigit's new book, "Intuitive Manifestation," for deeper insights on setting aligned goals and becoming your future self.

Where to find Brigit Esselmont:

https://www.biddytarot.com

https://www.instagram.com/biddytarot

https://www.facebook.com/biddytarot

https://www.youtube.com/biddytarot

Where to find Tina Tower:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

In this episode of Her Empire Builder Show, I’m taking you behind the scenes to share the lessons and wins of 2024—and how they’re shaping the big changes I’m making in my business for 2025.

You’ll hear:

• A candid breakdown of what worked well in 2024 and what didn’t quite hit the mark.
• The key shifts I’m making to align my business with my goals for growth, impact, and ease in 2025.
• How I’m doubling down on what’s successful while letting go of what no longer serves the business.

This is your front-row seat to the strategy and evolution of Her Empire Builder. Join me for an honest, insightful look at the journey and the plans ahead—so you can take these lessons into your own business and grow alongside me.

Let’s do this together!

Are sales slower than you’d like? Don’t worry—you’re not alone, and it’s not the end of the world! In this week’s episode of Her Empire Builder, we’re talking about how to turn slow sales into a time of growth and opportunity. 🙌

✨ You’ll learn:

• Why sales slow down and what to do about it
• How to reconnect with your audience and re-ignite momentum
• Simple tweaks you can make to your offers to boost sales
• Proven strategies to boost visibility and keep things moving forward

Don’t let a slow period stop your business from thriving! 🎧 Hit that download button and let’s turn this around together! 💥

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

Ready to take your business to the next level? In this week’s episode of Her Empire Builder, we’re talking all things AI—and how you can use it to scale your business with more ease and efficiency than ever before. 🙌

✨ You’ll learn:

• Practical ways to use AI for automating tasks and saving time
• How to boost your content creation, marketing, and customer insights with AI
• The common misconceptions about AI and why it’s easier than you think to get started
• My favorite AI tools to help you work smarter, not harder!

If you want to grow your business without burning out, this is the episode for you. Hit that download button and let’s unlock the power of AI together!

Free download here

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

With Black Friday around the corner, it’s decision time! Should you run a sale or stay out of the madness? In this week’s episode of Her Empire Builder, we’re breaking down everything you need to know to decide if a Black Friday sale is the right move for your business.

✨ You’ll learn:

• The pros and cons of running a Black Friday sale
• How to decide if it aligns with your goals
• Best practices for creating irresistible offers (without deep discounts)
• Alternatives to Black Friday sales that still build momentum

If you’re debating whether to dive into Black Friday, hit that download button and let’s walk through it together! 🙌

Resources: 

Get the FREE Black Friday Campaign Guide to help you make your own Black Friday sale here

To get on the list for our Black Friday Sale, go to: https://www.herempirebuilder.com/black

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

Hi friend! 🌟 Are you feeling a bit lost in your business and unsure of what to do next? You're not alone, and this week's episode of Her Empire Builder is just what you need to get back on track! Yay!

In this episode, we’re jumping into some fun and easy steps to shake off indecision and overwhelm, helping you create that momentum you’ve been longing for! Whether it’s the jitters of failure, feeling like you’re going in circles, or just not having a clue where to kick things off—we’re here to help!

Get ready to discover:

🌟 How to change your perspective on fear and stop it from holding you back
🌟 Easy and doable steps to make progress TODAY!
🌟 Breaking big goals into small, manageable tasks is super helpful! It makes everything feel a lot easier and more fun. 

Just take it step by step, and you'll be amazed at how much you can accomplish!
The key to finding clarity is all about taking action (not striving for perfection!)
Excited to break free and take your business to the next level? 

Go ahead and smash that download button, and let’s do this together! 🎧

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

Don't miss out on this amazing episode with Simone Eyles!

Simone, the inspiring Founder of Disinfluencer, is dedicated to fostering inclusion in the media and entertainment industry for people living with disabilities, neurodiversity, and chronic illness.

Her personal journey as a mother, caring for her son with a rare disease, fuels her unwavering commitment to creating a world where 1 in 5 individuals with disabilities are represented and empowered.

Disinfluencer is not your typical creative talent agency. Through her social enterprise, she pioneers meaningful representation in mainstream media and offers employment opportunities for individuals with disabilities.

In this episode, Simone shares her path from founding a startup to creating Disinfluencer, an impactful social enterprise dedicated to changing the portrayal of disability in media. 

She unveiled how her personal experiences, including being a mother to a teenager with disabilities, fueled her mission to provide meaningful employment opportunities for individuals with disabilities. 

Tune in to learn about her vision of taking disability mainstream, empowering businesses to be more inclusive, and the exciting future projects on her horizon.

Where to find Simone Eyles:

Instagram here

Website here

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

This is a bit more of a deeper personal episode from me. We recently sold our dream home because, well we got a new dream! I got tonnes of questions about it from shocked family and friends so I thought it would be a helpful episode. 

All about examining what we really want from life, why we do what we do, how much is enough - you know, the small stuff 😜

I don't have to grind. I don't have to hustle. I don't have to sacrifice my health, my happiness daily, my relationships, my friendships, my time with my kids. I don't have to sacrifice that. I can be happy with what I've got and I can have this and that. And that's what I want to be able to have.

I hope it helps to spark a dream in you x

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

As we stride into Episode 264 of the "Her Empire Builder Show," we're thrilled to feature the incredible Nicole Hatherley—a dynamic global brand strategist, professional speaker, executive coach, and inspiring entrepreneur!

Nicole Hatherly is obsessed with Brand Strategy and Humans!

She’s an award-winning global brand strategist, accredited professional speaker, executive coach, board advisor, and international awards judge with over 30 years experience creating innovative strategies for powerhouse brands like CommBank, TikTok, Foxtel, Woolworths, Electrolux, JC Penny, and Yahoo.

An international keynote speaker sharing her brand and thought leadership insights, Nicole has shared the stage with visionaries such as Arianna Huffington, Seth Godin, and Brené Brown.

As an Industry Fellow and adjunct instructor at the Queensland University of Technology, Nicole leads successful programs for academics and industry to activate their vital thought leadership to positively impact the world.

Her in-demand work ‘branding humans’ (humanely 😉) transforms professionals, celebrities, sports stars, academics and thought leaders from hidden gems into industry luminaries.

In her downtime, Nik's adventurous spirit sees her trekking to Everest’s base camp, surfing and hitting remote trails around the globe, embodying a life of exploration and discovery.

Where to find Nicole Hatherly:

Website here

LinkedIn here

Instagram here

Join our Free AI Training for Course Creators here

Join in our upcoming launch fun here

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

Just wrapped up an incredible session on the Her Empire Builder Show with Sharon Collon. 

Sharon is a credentialed award winning ADHD coach & consultant who is passionate about helping people with ADHD have functional and fun lives. Sharon uses her lived experience, 15 years of research and formal training at ADDCA to help and support those living with ADHD.

When her first son was diagnosed with ADHD she felt incredibly alone. There was information about how to help the child, but there was nothing on how to support the whole family. The journey of raising her beautiful boys with ADHD was isolating and exhausting. The stress severely affected her health.

She realised that she was only surviving each day and things had to change. She began researching ADHD and developing systems to work with the ADHD brain. She realised that she could change the environment around her children to work with their strengths. She loves anything that makes life with ADHD easier!

Sharon's company, The Functional Family, has assisted over 35,000 families and individuals with ADHD. She has created online support groups where parents can ask questions, connect and support each other. She offers one on one coaching, parent mentoring, a blog, podcast, a membership and a 6 week online program.

She wants to help those with ADHD get back their time and energy, but most importantly create space for the good stuff!

Where to find Sharon Collon:

Website here 

Podcast here

Facebook here

Instagram here

Join our Free AI Training for Course Creators here

Join in our upcoming launch fun here

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

Karyn McRae & Helen Lynch are two of my favourite humans! We’ve known each other in business for nearly 20 years and not only are they razor smart and absolute experts in design, but they’re also hilarious and so kind.

Starting their business after attending university together, they’ve had a relationship spanning 3 decades! After building a successful Interior architecture firm, they moved into online courses in 2021 launching “Renovation Simplified” and launched their podcast, Two Gins In - A Designers Perspective. They’re sought after speakers and in today’s podcast episode they’re sharing how they went from being local experts, to nationwide success.

Karyn McRae and Helen Lynch are the visionary founders of McRae + Lynch Design, a leading interior design firm based in southern Sydney, Australia. With over 15 years of experience, Karyn’s journey began with a focus on architectural drafting, evolving into a successful career in interior design. Helen complements this with her expertise in interior design and drafting, known for her attention to detail and client-focused approach. Together, they blend their skills, creativity, and dedication to create stunning, customized spaces that reflect their clients' unique styles.

Find Karyn & Helen:

Website here

Instagram here

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

Join the Her Empire Builder waitlist here

Want some free resources? We’ve got you covered. Click here

Running a live launch is a course creators game day! There's high stakes and high energy! In this episode, I dive into the essentials for maintaining peak energy during your launch:

From mindset hacks to physical energy boosters, strategic planning, and staying connected with your audience, I cover it all. Whether it's meditating for clarity or scheduling like a pro, these tips will help you thrive, not just survive, your next big launch.

Join our Free AI Training for Course Creators here

Join in our upcoming launch fun here

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

AI has changed the game! If you've dabbled but you want to use it a lot more, this ep will help get those creative juices flowing.

Today, I’m diving deep into how AI can transform your workload, so you can focus on what you do best—creating amazing courses and connecting with your audience. 🌟

✨ Here’s what you’ll learn:

1. How to Use AI as Your Content Creation Sidekick: Write blog posts, social media content, and even course materials in a fraction of the time. AI’s got your back!
2. Customer Support on Autopilot: Discover how AI-powered chatbots can handle inquiries 24/7, making sure your customers always feel heard and valued.
3. Marketing & Sales Automation: Let AI craft your email sequences and sales funnels, so you can drive conversions while you sleep. 😴
4. AI as Your Project Manager: Stay organised and on track with AI tools that manage your tasks and timelines like a pro.
5. Data Analysis Made Simple: Use AI to turn overwhelming data into actionable insights that help you make informed decisions.

Join our Free AI Training for Course Creators: tinaweek.com 

Resources I'm loving:

Descript here

CastMagic here

ManyChat here

Metricool here

QuillBot here

Monday Project management here

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

Sally Galloway is a dedicated Occupational Therapist with over 14 years of experience, specializing in early childhood education. Her passion for child development and inclusive practices has made her a sought-after speaker and leader in the field. Sally has contributed significantly across various sectors, including private practice, education, and government.

Join the Her Empire Builder waitlist here

Sally has had traditional business, with two sites and after becoming a slave to the work she was doing, started in a role for someone else to make impact. She was in a national role, but again, found it difficult to sustain with family. This gave Sally the catalyst to move into her own business and amplifying impact online. She joined Her Empire Builder in 2023 and in the last 18 months Sally has 3x her business - and in a position where my family can come first, always.

She’s sharing her story on this weeks podcast.

Check out Sally’s program, Regulation Rituals here.

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

Join the Her Empire Builder waitlist here

Want some free resources? We’ve got you covered here

A game that entrepreneur's all know is that game of "Catch Up". You know, where we have too many things to do for the time and energy that we have available? I know it so well, we all do. Today, I am sharing how I have learnt to be super efficient and productive and triage my list to focus on what's most important and GSD, even when it's overwhelming and you know you can't get to everything.

You've been there right?

Resources:

Monday for project management, click here.

Awesome TED talk by Darria Long here

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

Join the Her Empire Builder waitlist here

Want some free resources? We’ve got you covered. Click here. 

Have you ever wondered how some entrepreneurs seem to effortlessly build authentic connections with their audience through video content? 

In today's episode, we get to know Deb Szabo, an expert in video and AI, who joined the Empire Builder show in November 2022 and quickly launched her course by January 2023. Deb has been instrumental in helping businesses enhance their content marketing, build brand credibility, and create strong, authentic connections using technology.

Deb Szabo empowers businesses to achieve tangible growth, by helping you build credibility, nurture a loyal community and accelerate the buyer's journey. Business owners work with Deb because of her ability to;

•  Uncover their unique selling point

•  Articulate their messaging

•  Provide strategy to optimise their content marketing

•  Create a clear pathway to bring ideas to life, stand out from the crowd and make more money

She is an ardent advocate of using video to create authentic connections and elevate your brand. Her mission is help people get unstuck with tech, tell their unique story and amplify their message so they become the catalyst for change in someone else's world.

Throughout her 3 decades working in marketing and media, she has embraced the evolution of the digital world and it's powerful ability to let us talk to our audience anywhere in the world, anytime for free.

Deb is a self confessed tech geek who teaches you how to leverage video and ai inside CONTENT CATALYST membership. She gives you the strategy and tools, so you know what content to make, how to create it and where to share it so you go from forgettable to credible.

Where to find Deb Szabo:

LinkedIn here

Instagram here

Website here

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

Marketing is one of my favourite things in business. You can get super creative and go out into the wide world to find and connect with the perfect person that you want to work with. There are SO many ways to market your business on a budget and grow your email list and sales without having to pour bucket tonnes of money into it. It does take time and it does take effort but my friend, the reward is so worth it! 

In this episode, I am sharing with you the top ways that I myself have used to market my business from zero to $1 million and that I have helped hundreds of clients use to build their businesses. 

While it doesn't happen overnight, your consistency and care will pay off. Keep at it and build the business of your dreams. 

Your cheat sheet notes for the top 16 Marketing Activities Without Spending a Cent: 

1. Networking events - utilise local

2. Ask for referrals

3. Guest on others podcasts

4. Do in person presentations

5. Partner with someone who already has your audience

6. Write articles for other sites and publications

7. Have a solid social media strategy with consistency

8. Run a monthly webinar or workshop

9. Go live every week on social media - present and host Q&A

10. Start a weekly newsletter to your database

11. Have a new friend sequence set up for when someone joins your email list

12. Be helpful in facebook groups

13. Run a contest or giveaway

14. Personally sell and create case studies

15. Start your own podcast and have great guests

16. Put yourself forward to speak on live stages

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

Join the Her Empire Builder waitlist here

Want some free resources? We’ve got you covered. Click here

Are you ready for an inspiring ride? 

On today’s episode of the Her Empire Builder Show, we’re bringing you the unstoppable force that is Julie Crockett! As the brilliant CEO of Australian Property Investment Solutions and a true queen of real estate, Julie is here to spill the tea on her journey from a single-income school teacher to a property-investing superstar. 

In a world where securing a stable financial future feels like catching lightning in a bottle, Julie shows us it's not just possible—it's downright achievable! Whether you're a budding property mogul or simply eager for some feel-good inspiration, this episode is your ultimate roadmap to success.

Julie is the CEO of Australian Property Investment Solutions, a Buyer’s Agency founded in 2010, that specifically sources existing properties around Australia for investors who are time poor business executives, corporates and Australian ex pats living overseas.

Julie’s personal investing experience has proven that the length of time you spend in the property market pays off, buying her first investment property way back in 2002 and building a large portfolio of properties as a single mum on a single income.

As her investment portfolio kept growing and Julie started sharing her investing skills and helping friends and family to buy investment properties and build their portfolios. Not long after, Julie launched Australian Property Investment Solutions and continues to grow the business with a focus on helping more people to invest so that they can be financially strong and independent in retirement.

To provide more clarity for first time investors, Julie started providing her written expert commentary for Australian Property investor Magazine in 2017 to deliver current property market information for investors.

As well as continuing to run her Buyer’s Agency, Julie created dedicated property investing courses in 2020. Her signature course, The Millionaire Property Investor Program, walks first time investors step by step through each critical stage of buying an investment property.

In 2021, ‘Her Investment Property’ Podcast was launched to provide women with real life examples and some inspiration of other women who are frequently investing and building their own property portfolios. Julie also runs both live and online Events for Property Investors.

In 2023, Julie introduced 'Buyer's Agent Courses,' a comprehensive online Course designed to fast track the journey of new Buyer's Agents and other real estate professionals toward becoming proficient Buyer's Agents who work with property investors.

Leveraging Julie's extensive industry expertise and wide-reaching network, this course, together with live, weekly Coaching and accountability sessions offers a shortcut to mastering the skills, knowledge and confidence necessary for success in the Buyer's Agent field.

'Buyer's Agent Courses' is the ideal resource for those seeking a swift and effective career transition.

Where to find Julie Crockett:

Website here

Facebook here

LinkedIn here

Podcast here

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

So you're thinking of starting a podcast, but where do you actually start? 

I've got you covered! In this podcast episode, I am sharing with you what you'll need to think about before hitting record on that first podcast episode and how to design the podcast format you'll want to stay consistent with for years to come. 

Resources:

Get your free "How To Start a Podcast" Guide HERE

Get CastMagic to create content from your episode here

Get Descript for AI editing software here

Set up with Blubrry for hosting here

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

Join the Her Empire Builder waitlist here

Want some free resources? We’ve got you covered! Click here

There's no denying the patriarchy is alive and well. In this episode I am talking with Megan Dalla-Camina about how we can notice the gender bias that is holding us back and what we can do to become empowered, embrace our power - and rise!

Megan Dalla-Camina is the Founder and CEO of Women Rising and a world leading expert in women’s leadership. A celebrated coach, influential writer, researcher and advocate for change, Megan is known for her brave and refreshing approach to women’s empowerment, wellbeing and leadership. Megan fuses a 20-year career as an executive and multi-billion dollar strategist for corporate heavyweights including IBM, GE and PwC with deep academic credentials and more than a decade of researching, teaching and leading gender diversity and women’s leadership initiatives around the world.

Megan is also a best-selling author and will launch her next book, Women Rising, on August 28th 2024. Leading publisher, Wiley, has announced its acquisition of the global rights to the book. Her work has also been featured in hundreds of media outlets globally including Forbes, Fortune, Psychology Today, CNN, Inc, Fast Company and Thrive Globa. In 2023, Megan was recognised as B&T's ‘Woman of the Year’ and ‘Mentor of the Year’ and won the 2024 Telstra Best of Business Awards in the Accelerating Women category (NSW).

Women Rising fast facts:

1. Fast-tracked the careers of 6,700 women in just three years

2. Participants from 660 global organisations including Atlassian and Microsoft

3. Women across 66 countries have completed Women Rising programs

Where to find Megan

Pre-order Megan's new book here

Instagram here

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

Such incredible questions from our listeners, thank you! This is part 2 of the Ask Me Anything episodes.

Questions answered:

🌟 How do you navigate through making strategic business decisions? Is there a particular framework or process you find useful?

🌟 If you had to start your journey in the world of online business again, what would you do differently if anything?

🌟 How to you find/choose your coaches, mentors and masterminds?

🌟 Did you have a business mentor or partner, or did you do it all alone?

🌟 What is 'the formula' for a successful business?

🌟 When did you know it was time to grow your business?

🌟 How did you juggle/balance being self-employed and a parent?

Catch Part 1 here

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

Join the waitlist here

Want some free resources? We’ve got you covered here

We have a fabulous member story for you today - Filly Bellette! Filly started her online course journey in 2020 after covid changed her plans and then joined Her Empire Builder in Sep 23 to have her highest launch ever a few months later with a revenue of $66k for launch week! In this episode she talks about how she started and the different program pivots she made until finding her winner with the Ending Body Burnout Method.

Filly is human sunshine and has been through everything she teaches which makes her have so much compassion and understanding for women who want it all!

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

Join the waitlist here

Want some free resources? We’ve got you covered: Click here

Where to find Filly Bellette

Grab a copy of Filly’s book, Ending Body Burnout here

Check out Filly’s signature program, Ending Body Burnout Method here

Rate your “burnout” & root-cause contributors with Filly’s Ending Body Burnout Assessment - here

Filipa Bellette is Co-Founder of multi award-winning health practice Chris & Filly Functional Medicine - and author of Ending Body Burnout. She is an accredited Clinical Nutritionist, Functional Medicine Practitioner, Coach & Trauma Therapist. She is also a PhD Scholar & regularly featured in the media, such as nine.com.au, Forbes and Body+Soul.

Together with her husband Chris Bellette, Filipa has worked with over 2,500+ burned-out clients in the past combined 25+ years. Their practice is best known for ending body burnout (for good!) in “busy” people with energy, mood & gut issues, with their ROOT-root-cause approach. They were awarded as the Tasmanian State Winner & National Finalist for the Telstra Best of Business Awards 2022, as well as Winner for the Australian Women’s Small Business Champion Awards 2022.

Filipa’s own passion for helping “busy” people have more energy, productivity and connection, came from her own personal experience of body burnout, after juggling the demands of business, family, and her failing health.

Today on the podcast I am kicking of Member Sessions with Emma Walkinshaw!

Emma joined HEB in Feb 2022 and 6 months later, launched her online business. She is one of the kindest and most warm incredible women that I have ever met. Always there cheering on the woman beside her and helping people believe in themselves. The work that Emma does, I see her do it through general life, always.

She’s sharing today what she implemented to go from zero to launched. What she’s learnt about business and herself. The hardest, and the most fun things about course creation and shares her advice for anyone starting out and making their first $100k a milestone that Emma is so close to crossing.

Emma Walkinshaw is a dedicated Transformational Coach, Accredited Yoga Instructor, and a dynamic entrepreneur with a passion for empowering women. As the Founder of the transformative "21 Minutes of Morning Magic" and "Embody Me Program," she creates spaces for growth and self-discovery. Emma also leads the "Body Love Revolution Online Summit" and hosts the inspiring "Wholehearted Retreats" for women here in Australia and India . She is the author of "365 Days of Morning Magic," a daily guide to setting your intuition and embracing a life of clarity and purpose.

Where to find Emma Walkinshaw

21 MMM Free group here
365 days of Morning Magic Book here
Emma's Website here
Celebrate a Sister Podcast here
Wholehearted India Retreat here

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

I've got a very personal episode for you today on the podcast. I just wrapped up a year of private coaching with the best coach I have ever worked with and it was the most transformative year I've experienced. 

We worked through all of life's big questions and had totally different results than what I went in seeking, which was exactly what I needed. I now have a lighter heart than I've felt in 15 years and so much calm and clarity. I'm sharing what I went through and wants changed in the hope that it also helps to prompt some of the same questions in you so that we can all live our beautiful lives in the best way possible. 

I know so many incredible women who are SO good at what they do but they're lacking the confidence to put themselves out into the world. I get it, building a personal brand and showing up on camera and video isn't a skill that comes naturally to many of us. I know it's something that I've worked hard at for a long time.

I put this podcast episode together to give you 20 implementable tips that you can use right away to show up on camera confidently. That way, you'll be able to attract your ideal client and they'll know just what you do and how you can serve them.

Get the hand out for this session so you don't have to write it down here

Where to find Tina Tower:

Her Empire Builder here

Instagram here

YouTube here

You know some conversations you have and you just love? I got off this conversation with Dr Gina Cleo with a big smile on my face. What a wonderful, smart, beautiful human!

In this episode I ask Gina about how we create habits that last. Whether our success in having the habits we want comes from will power, motivation, or something else.

We talk about the difference between the reflexive and reflective part of the brain.

I am sharing my experiment with being my best self and why it failed.

Gina kindly shared one of the worst moments of her life and how she managed to harness all of the knowledge she’d gained about good habits to rebuild her life and come through to the other side stronger and happier.

Dr. Gina Cleo is one of the world’s leading experts in habits and is passionate about translating scientific evidence into simple, actionable strategies to help improve health, wellness, mindset, and lifestyle-related habits – long-term. Gina has a PhD in habit change, is an Adjunct Professor at Bond University and an Accredited Practicing Dietitian.

Gina’s habit change research has been published in medical journals globally and she has appeared for over 250 news outlets including many of Australian’s major television networks; ABC News, Today Show & Studio 10. She is also a regular keynote speaker and expert panellist at national and international conferences.

When she’s not geeking out on new habit research, Gina is running courses through her Habit Change Institute and obsessing over chai lattes. She has also recently published a book, ‘The Habit Revolution’.

It’s a good one!

Where to find Dr Gina Cleo

Website: https://www.drginacleo.com/

Instagram: https://www.instagram.com/drginacleo/

Get Gina's FREE Habit Change Masterclass: https://habitchangeinstitute.mykajabi.com/masterclass

Where to find Tina Tower:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

This episode I am interviewing my friend and entrepreneurial superstar, Haley Burkhead! Haley and I are discussing how she built her million dollar business in a year and then left on a sabbatical and now has recently come back and shown that the success wasn’t a one time thing!

We’re talking about live launching vs evergreen, what she’s done differently in round 2, how she battled health challenges while simultaneously experience fabulous growth and so much more. Haley built her business to $36,000 months within just 6 months so there's a lot to learn from her million dollar funnels.

Haley, a dynamic force in the entrepreneurial and investment landscape, started her journey by quitting her job and created a business that made $36,000 months within just six months at the young age of 24. As the former owner of Recurring Profit, Haley has demonstrated an unparalleled knack for creating and scaling businesses with sustainable revenue models. Beyond her success with Recurring Profit, Haley has carved out a significant niche as a business investor, focusing on empowering women to break through the barriers that have historically limited their financial and entrepreneurial aspirations.

Today Haley runs a small private equity firm, is a commercial and residential real estate investor in Texas and co-founded a place online that creates tools and systems to help women in online business grow faster.

Where to find Haley Burkhead

https://www.instagram.com/haleyburkhead/

Where to find Tina Tower:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder

For full show notes visit: https://www.herempirebuilder.com/245

For the past episodes of the podcast visit https://www.herempirebuilder.com/podcast

Live launches can be tricky. They're extremely effective and so beneficial to your business, but we don't hit a home run every single time. I have had a few launches that didn't reach my expectations and today, I'm sharing with you what I do when that happens to increase results.

Let's get launching!

Resources Mentioned:

Free live launch checklist https://www.herempirebuilder.com/checklist

Get bonjoro: https://www.bonjoro.com/?ref=tinatower

Where to find Tina Tower: 

Her Empire Builder: https://www.herempirebuilder.com/ 
Instagram: https://www.instagram.com/tina_tower/ 
YouTube: https://www.youtube.com/@herempirebuilder

For full show notes visit: https://www.herempirebuilder.com/244
For the past episodes of the podcast visit https://www.herempirebuilder.com/podcast

We have the wonderful 7-figure Kajabi expert, Meg Burrage on today's episode! We talk about how Meg got to where she is today. We also deep dive into the biggest mistakes that people make on their Kajabi sites, the biggest successes and what people are doing that is getting really good traction. So it's a little bit inspirational, but also very practical and handy for you.

Meg Burrage is a launch strategist and business coach who specialises in all things Kajabi and collaboration. The Aussie mum of 3 has built her 7-figure business entirely around the Kajabi platform with a range of Kajabi training programs, Kajabi templates and a certification for Kajabi specialists. She’s a lover of world travel, tropical places and gin & tonic (in no particular order).

Where to find Meg Burrage: 

https://www.megburrage.com/
Meg's FREE Kajabi Templates: https://www.megburrage.com/free-kajabi-templates

Where to find Tina Tower: 

Her Empire Builder: https://www.herempirebuilder.com/ 

Instagram: https://www.instagram.com/tina_tower/ 

YouTube: https://www.youtube.com/@herempirebuilder 

Resources Mentioned:

30 day free kajabi trial: https://app.kajabi.com/r/XqN7VFxG/t/hzety79c

The Meg Burrage Tina template: https://tinatower--megburrage.thrivecart.com/tina-template-pack/

For full show notes visit: https://www.herempirebuilder.com/243

For the past episodes of the podcast visit https://www.herempirebuilder.com/podcast 

In a recent 'State of Creators Report', Kajabi shared that 96% of course creators are earning less than $100k per year. I want to change that! 

In this episode, I am sharing with you, the 3 essentials that you need in order to make over 6 figures. We want to drastically increase the % of course creators who are running sustainable and profitable businesses. 

If you want to go in depth on this, come along to my FREE Training - The 6 figure course creator. Register: https://www.herempirebuilder.com/6fig

Where to find Tina Tower: 

Her Empire Builder: https://www.herempirebuilder.com/ 

Instagram: https://www.instagram.com/tina_tower/ 

YouTube: https://www.youtube.com/@herempirebuilder 

For full show notes visit: https://www.herempirebuilder.com/242 

For the past episodes of the podcast visit https://www.herempirebuilder.com/podcast 

You’re listening to my most favourite interview I have ever done on my podcast. 

A mega 2.5 hour sit down with incredible author, deep thinker, TED speaker and all round awesome human - Derek Sivers!

He’s my fav all time author and His books 'Anything You Want' & 'Hell Yeah or No' and ‘How to Live’ are the absolute greatest. He’ll be putting out into the world soon, his new book, ‘Useful Not True’. 

Every time I read his books, listen to his TED talks or hear him speak, I am reminded to question my own beliefs, to walk my own path and to feel more joy.

We talk entrepreneurship, living a meaningful life, money and chasing joy. 

I hope you love this episode as much as I did! what a freaking joy it was to sit down with him for this conversation. 

Where to find Derek Sivers: 

https://sive.rs/ 

Email Derek and say hi: https://sive.rs/contact 

Where to find Tina Tower: 

Her Empire Builder: https://www.herempirebuilder.com/ 

Instagram: https://www.instagram.com/tina_tower/ 

YouTube: https://www.youtube.com/@herempirebuilder 

For full show notes visit: https://www.herempirebuilder.com/derek 

For the past episodes of the podcast visit https://www.herempirebuilder.com/podcast 

Resources mentioned:

How to live book by Derek Sivers

Hell Yeah or No by Derek Sivers

Anything You Want by Derek Sivers

One Life Book by Tina Tower

Million Dollar Micro Business by Tina Tower

Awaken the Giant within book by Anthony Robbins 

Sum: Forty Tales from the Afterlives by David Eagleman 

City of Gold: Dubai and the Dream of Capitalism: Jim Krane

The Magic of Thinking Big: David J. Schwartz

Stumbling on Happiness: Gilbert, Daniel 

The How of Happiness: A New Approach to Getting the Life You Want by Sonja Lyubomirsky

Be Your Future Self Now by Dr Benjamin Hardy

The Tim Ferriss Show interviewing Claire Hughes Johnson on Building Stripe from 160 - 6000+ employees 

Lenny’s Podcast - How Netflix Builds a Culture of Excellence with Elizabeth Stone

Erika LeMay

https://www.erikalemay.com/ 

Notable timestamps:

portugal citizenship in 2014 25:00

malta 800K euro 26:00

What you do daily 34:00

writing a new book 35:15

Shivers.com multi warehouse in Germany 35:48

daily habits 37:32

you cant be a musician without going on tour 38:50

don't just tell me what to do 40:20

how do you stay in highest priority 44:20

chapter in new book (need stubborn inappropriate flirt) 46:53

can you cohabitate? value system for parenting (always do the right thing) 49:15

how you hold your priorities?moved to pacific island 52:25

created environment that would work for me

what does a meaningful life look to you 55:20

anthony robins days (ninja level planning) 56:35

"long term plans are who you were, today's plans are who you are"

"businesses should be short term focused"

do you live in a meaningful/chapter kind of life? 59:30

folder on computer "possible futures" 1:01:15

bangalore or india

Met Stripe creator in SG 1:05:00

Struggle of going too fast all the time (Tina) 1:07:30

How do you discern when enough is enough? 1:08:15

Minimalist things 1:10:00

Awaken The Giant Within book 1:14:49

Useful Not True book 1:15:20

Distribution of books? 1:16:50

What is your #1 goal when you put the book out? 1:17:50

Your Music and People: Creative and Considerate Fame book 1:18:00

Hell Yeah Or No: What's Worth Doing book 1:19:40

How to Live book 1:20:05

Sum: Forty Tales from the Afterlives by David Eagleman 1:20:10

Tina will put pictures of the images from Derek's book 1:25:00

Duck or bunny optical illusion 1:27:00

Every book has a different goal 1:29:40

Belief that you challenged or changed while writing the book 1:30:30

City of Gold: Dubai and the Dream of Capitalism: Jim Krane 1:31:25

Movie: Huma romantic comedies 1:33:15

Poor things: Emma stone movie

Jazz playlist mentioned

Interview with Mark Manson: do you get tired of thinking about thinking? 1:34:10

When thinking of successful, who's the first person that come in your mind? 1:36:05

What's your stand on "Money doesn't buy happiness" 1:42:30

Richard Branson | Biography & Facts

The psychological effect of not being desperate 1:52:10

What can you say about "People driven by money" 1:54:05

Do you think Entrepreneurship is for everyone? 1:58:30

How do you balance programming and writing a book 2:01:00

Derek's greatest moment of joy? 2:05:30

Fear of putting overthinking thoughts to the world? 2:06:22

Books Derek recommend? (Booklist on his website) 2:08:55

Fave book? Awaken The Giant Within

The Magic of Thinking Big: David J. Schwartz 2:11:00

Stumbling on Happiness: Gilbert, Daniel 2:11:24

The How of Happiness: A New Approach to Getting the Life You Want 2:11:30

Be Your Future Self Now: The Science of Intentional Transformation

Best advice for boks (get a collection) 2:13:00

https://www.erikalemay.com/ 2:17:25

Derek's favorite TV show? Poor Things (film) 2:18:00

Do you have a question that you ask people? 2:21:20

Is there a product you can't live without? 2:25:00

I promise you that this episode is more uplifting than it's title implies! Personally, I don't love the messaging that business is supposed to be easy and you can 'get rich in 15 minutes a day'... it means that for everyone starting and building a real business, you can feel like you're missing some magical piece of the puzzle.

If it's hard at times, you're not doing anything wrong! That's business, welcome to the game!

Today I am sharing with you the 10 problems that I know every single business owner experiences from time to time so that first of all, you're prepared, and second, that you feel less alone when you're going through them.

With 20 years in business I will take this set of problems absolutely any day over a different life that doesn't involve entrepreneurship, but eyes are wide open with reality.

Follow Her Empire Builder on socials @herempirebuilder and visit our website www.herempirebuilder.com if you want to take your online course business to the next level.

In this episode, we have the fabulous Chanti Zak sharing how quizzes can be one of the best lead magnets for your business (if done right, of course). We talk about everything from creating quizzes that convert to the psycology behind why quizzes work. 

Chanti is the creator The Empathy Marketing Ecosystem, she's a quiz funnel strategist, growth consultant and coach that’s obsessed with psychology, interactive marketing, and getting brag worthy results for her students and clients.

-Check out Chanti's Website Here.
-Check out The online Business Growth Type Assessment Quiz mentioned here.
-Interested in taking a quiz to discover what type of quiz will help you reach your business growth goals? Click Here.
-Want to learn How to Craft Quiz Funnel That Helps You Build Your List? Click here.

In this podcast episode we have my good friend and virtual teams expert, Kody Thompson! We spoke about when its time to hire, finding the right candidate, the hiring process, onboarding and growing your business with a virtual assistant (VA).

Kody Thompson is the Co-Founder and CEO of Wrkpod. Wrkpod is an Australian company specialising in helping companies build teams in the Philippines, offering comprehensive services that include talent recruitment, co working spaces and extensive training and support for both clients and Filipino talent.

For all the resources mentioned in this episode, click here.
For more information about Wrkpod, click here.
Want to book a 15 minute call with Kody to discuss your VA needs? Click here.
Need Kody's VA Checklist? click here. Kody has also been kind enough to give his reccomended Salary Guides per profession, click here.
Check out my signature group coaching program, Her Empire Builder, the best online education for female course creators in the world at www.herempirebuilder.com

If you're feeling frustrated and disheartened by slimy sales tactics such as being bombarded with pushy sales pitches and feeling like your time and money are being disrespected, then you are not alone! Many women in business struggle with the discomfort of selling and fear of coming across as gross or unethical.

In today's episode, we delve into the problem with high-pressure sales tactics, what ethical selling looks like, the key strategies I use to sell my business offerings and how to connect with your audience authentically. 

Check out my signature group coaching program, Her Empire Builder, the best online education for female course creators in the world at www.herempirebuilder.com.

-Share this episode with a friend on social media and tag me at Tina_Tower & Herempirebuilder
-Give this episode a review to help us bring you bigger and better content as we grow!
-Access free resources to help you build your empire and see the results you deserve at www.herempirebuilder.com

In this episode we have the wonderful Cathy Burke talking about lessons in leadership. Cathy is a passionate advocate for women's empowerment and leadership. For 20 years, Cathy was the CEO for The Hunger Project Australia, and then Global Vice President. She helped develop leadership at scale in villages all over the world. Through her work, millions of the world’s poorest people stepped into their leadership and were able to feed themselves and their families. Empowering women was at the heart of this success.

Cathy now works with women who find questions of soul and meaning are becoming more important. She helps women overcome limiting mindsets and crafts, lives and businesses where soul and impact are aligned and flow.  She's won a bunch of awards, including the Australian Financial Review Women of Influence Award. She's the author of a few books, unlikely leaders, lessons in leadership from the village classroom, and lead in mindsets to lead, live and work differently. 

In this conversation, cathy shares her journey of personal growth, how she evolved to becoming CEO of The Hunger Project Australia, leadership evolution and her business mentoring, speaking and running programs helping people all over the world.

Check out more about Cathy below;

Soulful Leaders Circle click here
Do you want to increase your ability to lead with impact? Click here

The first episode for 2024 is HERE! I had the longest podcast break I've had in 5 years with 3 months off. While I missed you, I had so much space to think and to redesign my life and the way I work. Today, I am sharing with you what lead to the 2023 exhaustion, how I identify it so that I don't reach burnout and what I did to give myself the best chance of this not happening again.

I'm sharing the 'Three Filters' that all of my business related decisions go through so that I can use my limited time and energy in the best possible way, plus what I quit that I thought I would hold dear for the rest of my life.

It's great to be back!

Her Empire Builder is a comprehensive group coaching program combined with course creator resources designed to GROW WITH YOU as you step into each level of your digital business. Check out Her Empire Builder here.