Tremaine Emory is a visionary fashion designer. Once the creative director at the streetwear brand Supreme, he co-founded his own brand, Denim Tears, which aims to tell the stories of the African Diaspora through fashion. His work has been recognized widely for its bold originality and counter-cultural drive. In this episode, Emory talks about the psychology of how we validate ourselves in consumer culture; the layers of history held in terms of Black self-identification; and what it means to reshape the world into a place visibly different and more aware than it was before.
LANGUAGE ADVISORY: This episode contains strong language, including the use of the n-word during the second half of the episode in the context of a conversation about the word and different perspectives on the appropriateness of its use. Listener discretion is advised.
Scroll below to learn more about the artists and references that came up in conversation:
Supreme: An American clothing and skateboarding lifestyle brand established in New York City in April 1994. Supreme is recognized for its influence on streetwear culture, with products that cater to skateboarding and urban fashion trends.
Denim Tears: Founded in 2019 by designer and aesthete Tremaine Emory, each collection tells a story, revealing what the brand’s founder calls the African Diaspora. Denim Tears’ approach to heritage and design has earned its place in The Met Costume Institute in New York’s permanent collection.
Jim Crow: Name of the racial caste system that operated primarily, but not exclusively, in southern and border states, between 1877 and the mid-1960s. It was a series of rigid anti-black laws that relegated African Americans to the status of second-class citizens by legitimizing anti-black racism.
James Jebbia: An American-British businessman, fashion designer, and former child actor. He is the founder of Supreme ad UNION.