Hearts, Minds and Money with Kate Toon – Détails, épisodes et analyse

So you want to make money while you sleep, but what does that look like in reality? 

How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products?

Today, we're talking to a real-life ADPIPer, Lyndal Harris, about how she created her ADPIP empire, the challenges, the wins, and the lessons she has for you.

Tune in to learn: 

• Why Lyndal is moving away from one-to-one and developing her ADPIPs in her podcasting business

• Which ADPIPs Lyndal has set up and how they lead into her funnel

• The pros and cons of launching a live course vs. an evergreen course.

• How often you should launch a live course per year

• How Lyndal's fear of the 'churn' has held her back from launching a membership, and how to overcome it

• How Lyndal will position herself to help people past the pod-fade stage of their podcast

• Why imposter syndrome shouldn't hold you back from making your thing, even if other people are already doing it

• How to push through and make a Minimal Viable Product (MVP) 

• How podcasts raise awareness for your business and build relationships with your audience

Useful resources: 

1. Buy my book: Six Figures While You Sleep

2. Join the Six Figures While You Sleep Program

3. Join the Digital Marketing Collective membership

Head to episode notes 

Freebies: 

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

I'm delighted today to have one of our very own guinea pigs from my book, Six Figures While You Sleep: Stephanie Holdsworth. 

We'll see how far she's come developing her ADPIPs since we first spoke, what she's struggling with, and what she can work on next.

Tune in to learn:

• Steph's Big Little idea focused on providing instant information and help with Eczema

• How Steph is leveraging her experience into trusted digital products

• Why community is one of Steph's core business beliefs

• Which ADPIPs (automated digital passive income product) Steph has in the works

• Why your lead magnet is worth investing in

• How to move past the fear of asking suppliers for quotes

Useful resources: 

1. Buy my book: Six Figures While You Sleep

2. Join the Six Figures While You Sleep Program

3. Join the Digital Marketing Collective membership

Head to episode notes 

Freebies: 

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

Six Figures In School Hours Episode:

So I live in a little bubble of small business, doing my thing at home in my bra and pants.

It has its own challenges, and sometimes the juggle feels impossible.

But I cannot imagine how much harder it would be to have a real job.

To have a 'career'.

To get up each day and trek to my workplace in an outfit, dropping my kid off at childcare on the way, trying to seem professional and grown up after 2 hours of sleep with Weetabix on my blouse.

Today's guest knows how this feels, and has built an entire business around helping mums pursue their careers and manage their families as well.

I can't wait to hear her advice.

Tune in to learn: 

• How Carina juggles the small business world, and the big corporate international company world while raising two young kids.

• Why Carina takes a more relaxed approach with her parenting style

• How Carina and her husband navigate the organised chaos of work and home life.

• Why finding time for herself is one of Carina's biggest challenges right now

• Why talking with other parents can bring up the parent guilt, and how Carina addresses it. 

• How communicating through shared calendars can help your productivity

• Carina's tip for being better with your money.

Useful resources: 

• PocketSmith

Head to episode notes 

Buy your copy of Six Figures in School Hours

Freebies: 

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Click Click Boom Challenge

4. Join the Misfit Entrepreneurs on Facebook

Join the Digital Marketing Collective membership

Six Figures In School Hours Episode:

As a fellow human trying to balance parenting and running a business, I know how hard it can be, and I wanted to share some tips I've picked up along the way. These are shorter, snappier episodes to give you quick wins in your day.

Today's episode is all about how to make more money in your business.

Listen to all tip episodes here

Find out more about my new book: Six Figures While You Sleep

Buy your copy of Six Figures in School Hours

Freebies: 

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

4. Join the Click Click Boom Challenge

Join the Digital Marketing Collective membership

Six Figures In School Hours Episode:

Do you like creating fabulous new ideas, bringing them to life, and showing your new creations to the world? 

Today's guest has built her business on creativity. 

But how do you keep those creative juices flowing, run the businessy side of things, and keep up with your family? 

 Let's find out. 

Tune in to learn: 

• Why Keneena moved away from corporate management to start her own business

• How Keneena's parenting style shifted and changed over time

• What her work-from-home setup looks like

• What challenges she faced as a mum with young children trying to get work done

• The importance of talking about your work with your partner and kids, and not reducing it to "I just did this"

• How Keneena deals with parent guilt around missing school events

• Keneena's top productivity tip

Head to episode notes 

Buy your copy of Six Figures in School Hours

Freebies: 

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

Join the Digital Marketing Collective membership

Six Figures In School Hours Episode:

As a fellow human trying to balance parenting and running a business, I know how hard it can be.

This week I want to address your woes in another Agony Aunt episode. I asked members of the Misfit Entrepreneurs Facebook group what their biggest challenges were as business parents. 

And today I'll answer one from Bec Slack from CleverStuff. Bec's biggest challenge is:

"When they were younger the feeling of guilt for using daycare when people thought working from home meant they should be with me (noone actually said it, but it was the feeling).

Now they are older it's the guilt of being home and them asking to do something but I still have work to do.

Mind you, their face when I can make an assembly to see them get an award or being able to attend book parade makes up for it.

Juggling is tricky no matter what though. It's not just work Vs kids, it's work Vs kids Vs partner Vs mental health Vs social life Vs hobbies Vs sleep."

Listen to all tip episodes here

Buy your copy of Six Figures in School Hours

Freebies: 

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

Join the Digital Marketing Collective membership

Six Figures In School Hours Episode:

And we're back, starting the new year talking to one of my favourite humans.

Now I know raising one child while you build your business empire is tough. But I know that in all honesty, I have it easy. 

Imagine having a second, third and fourth child (and more).
That's so many more lunch boxes to pack, bottoms to wipe and arguments to resolve.
 

I honestly don't know how today's guest does it. She has not one, not two, but SIX children (and no she does not live in a shoe).

She has also been fundamental in building my business and has created her own Audacious empire.
How does she manage her time, her mental health and her to-do list?
Let's find out.

Tune in to learn: 

• What Leanne's family set-up looks like

• How Leanne adjusts her parenting style for each of her kids.

• How she has achieved an incredible sense of calm

• How Leanne balances building her own empire and clients' empires as well.

• Leanne's tips for time-blocking and outsourcing

• The key differences between an Online Business Manager (OBM) and a Virtual Assistant (VA)

• How Leanne deals with parent guilt

• How to be more productive and the importance of understanding your bookkeeping

Useful resources: 

• Asana

Head to episode notes 

Buy your copy of Six Figures in School Hours

Freebies: 

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

Join the Digital Marketing Collective membership

Six Figures In School Hours Episode:

As a fellow human trying to balance parenting and running a business, I know how hard it can be, and I wanted to share some tips I've picked up along the way. These are shorter, snappier episodes to give you quick wins in your day.

Today I want to talk about setting realistic goals in 2024. 

Many business coaches talk about setting SMART goals, but what's more interesting to me is writing down whatever thoughts you have, then looking at your list and asking 'why'.

Listen to all tip episodes here.

Buy your copy of Six Figures in School Hours

Freebies: 

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

4. Join the Click Click Boom Challenge

Join the Digital Marketing Collective membership

Six Figures In School Hours Episode:

When you're a busy working parent, your own happiness can feel like it's at the bottom of a long list.

This stage of life doesn't feel like it's about being happy.
It feels like it's about survival.

Furthermore, any attempts to seek happiness bring out a rash of parent guilt. Self-care feels selfish when you have small humans.

And in business often what we think makes us happy, doesn't.
We're driven by ego, peer pressure and a bag full of 'shoulds'.
And we find, or I did, that the pursuit of happiness is in fact making us miserable.

So in today's episode, we're going to chat about happiness, what it means and how to find it both as a parent and a business owner.

Tune in to learn: 

• What Penny's family dynamic is like

• How Penny divides her time between co-parenting and working

• Penny's relationship with her child and how that's changed as they've gotten older.

• How to find happiness through micro-moments and contentment

• How to stop making yourself miserable by comparing yourself to other people

• Penny's top tips to get started on the process towards a happier life

Head to episode notes 

Buy your copy of Six Figures in School Hours

Freebies: 

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

Join the Digital Marketing Collective membership

Six Figures In School Hours Episode:

As a fellow human trying to balance parenting and running a business, I know how hard it can be, and I wanted to share some tips I've picked up along the way. These are shorter, snappier episodes to give you quick wins in your day.

This week I want to address your woes in another Agony Aunt episode. I asked members of the Misfit Entrepreneurs Facebook group what their biggest challenges were as business parents. 

And today I'll answer one from Donelle Dewar. Donelle's biggest challenge is:

Constantly being pulled in multiple directions - trying to keep all the plates spinning, occasionally giving up and just letting one smash to the ground, then feeling like I'm being judged for it.

Listen to all tip episodes here

Buy your copy of Six Figures in School Hours

Freebies: 

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

Join the Digital Marketing Collective membership