HearSay: Lessons in Effective…

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The Language of Super Bowl LX Ads: The Messaging Winners and Losers

Saison 6 · Épisode 2

mercredi 11 février 2026 • Durée 40:29

The Super Bowl isn't just about football—it's about messaging. For 30 seconds, brands spend millions trying to connect with millions of viewers. But not all of them succeed.

In this annual episode, one of our most popular every year, our partners break down the messaging behind this year's most talked-about commercials. What made some ads resonate so powerfully that people can't stop talking about them? Why did others completely miss the mark despite massive budgets and star power?

Lee, Michael, Keith, Ben, and Katie analyze the themes, language choices, and strategies that separated the winners from the losers. You'll discover what these ads reveal about how audiences think right now, and gain a behind-the-scenes look at what actually makes messaging work. Whether you're a communicator, a business leader, or simply curious about why certain messages stick with us, this episode is a masterclass in the power of language done right… and a whole lot of fun! _______________________________________________________________________________________

Enjoyed the podcast? Rate us on Spotify or write us a review on Apple Podcasts.

Questions? Email us at podcast@maslansky.com. We would love to hear from you!

Want to keep up with what's new with us? Follow us on LinkedIn at maslansky + partners.

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The Language of MAHA & Food Ingredients

Saison 6 · Épisode 1

mercredi 4 février 2026 • Durée 44:57

The rules have changed. Food and beverage brands that market artificial ingredients used to have breathing room. Not anymore. With MAHA gaining real momentum in Washington, the conversation around "healthy," artificial additives, and what we put in our bodies has become impossible to ignore—and it's moving fast.

If you're a communications or business leader, you're already feeling the pressure. The old playbook doesn't work. Talking about the "science" doesn't persuade. Even the words themselves can blow up in your face. So what do you say when the language itself is contested—and how do you say it so people will actually listen?

In Episode One of our sixth season, we reveal strategies to help you navigate this moment of change, find language that actually connects, and position your brand to lead—not just survive—through what's coming next.

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Enjoyed the podcast? Rate us on Spotify or write us a review on Apple Podcasts.

Questions? Email us at podcast@maslansky.com. We would love to hear from you!

Want to keep up with what's new with us? Follow us on LinkedIn at maslansky + partners.

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Threading the needle on DEI: What companies can do now

Saison 5 · Épisode 4

jeudi 13 mars 2025 • Durée 35:15

In this episode, CEO of Maslansky + Partners, Michael Maslansky, and President and Partner Lee Carter discuss the challenges businesses face in realigning their Diversity, Equity, and Inclusion (DEI) strategies following recent executive orders from the new administration. With companies grappling to find a balance between adhering to their DEI commitments and navigating external pressures from political entities and advocacy groups, Michael and Lee dive deep into how companies can effectively communicate and implement these changes. Tune in to hear firsthand of how businesses can continue to champion DEI amidst a rapidly shifting landscape.

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The Tariffs Are Coming: Should Companies Speak Up or Stay Silent?

Saison 5 · Épisode 3

jeudi 20 février 2025 • Durée 21:21

In this episode, Michael Maslansky and Lee Carter tackle a pressing question for businesses and trade groups: Should they publicly speak out on tariffs, or is silence the smarter move? And if they do want to engage, how should they do it? We explore the risks and rewards of making a statement, the challenge of breaking through public skepticism, and the evolving strategies needed to shape the conversation. Plus, they debate whether traditional corporate messaging still works—or if it's time for a radically different approach.

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The Super Bowl LIX Ads: Playing It Safe or Striking a Chord?

Saison 5 · Épisode 2

lundi 10 février 2025 • Durée 18:07

Dive into the latest episode of HearSay, where Michael Maslansky, Lee Carter, and Ben Feller serve up a no-holds-barred analysis of the Super Bowl ads—because if there's one thing we love discussing more than touchdowns, it's bold messaging!

Did brands play it too safe, or did they hit that sweet spot of emotional resonance we're all craving—(even if the game itself was lacking)? The crew takes a critical look at the pharma industry's ads, dissecting Pfizer's heartfelt strategy and questioning the audacity of the Hims & Hers ad that boldly capitalizes on our skepticism about Big Pharma.

From themes of patriotism and diversity to an oddly low focus on actual products, this episode is packed with sharp insights into how powerful messaging can shatter or strengthen a brand's image in today's fast-moving landscape. Tune in for spirited debates that might just change how you think about the ads we all saw!

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From Populism to Purpose: Redefining your business narratives

Saison 5 · Épisode 1

jeudi 6 février 2025 • Durée 28:24

Welcome back to a new season of HearSay! In this episode, CEO Michael Maslansky and President and Partner, Lee Carter delve into the complexities of communication strategies under the Trump administration. With public trust at an all-time low, companies must redefine their messaging to connect authentically with audiences, avoid becoming targets of political and social backlash, and stay aligned with national narratives. Listen in as they offer insights and strategies to help you build resilient communication strategies for turbulent times.

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The Language Moments of 2024

Saison 4 · Épisode 11

lundi 23 décembre 2024 • Durée 38:23

In our final episode of the season, we dive into the language moments that defined politics, culture, and business in 2024. From groundbreaking political quotes to cultural catchphrases and impactful business language, we explore not only what was said but what it means for the future. Join us for an engaging discussion on the implications of these language moments and what they might signal for 2025.

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From Buzzwords to Meaning: Communicating about Access, Impact, and Equity in Healthcare

Saison 4 · Épisode 10

jeudi 12 décembre 2024 • Durée 27:32

Equity, access, and impact are terms often used but seldom fully understood or effectively communicated within the healthcare sector. In this episode of HearSay, President and Partner Lee Carter, Senior Vice President Maria Boos, and guest Rajni Samavedam, CEO of Rabin Martin, delve into why it's important to go beyond corporate social responsibility, how to measure impact without the numbers, and actionable ways to reframe the story for success.

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LIVE EPISODE: Lessons from the 2024 Campaign Trail

Saison 4 · Épisode 9

jeudi 21 novembre 2024 • Durée 01:02:38

It's been one of the most unconventional and consequential presidential elections in American history. Amid the confusion, division, and turbulence, we spotted some valuable insights and important takeaways. This special live episode of HearSay will help you make sense of the outcome so you can thrive in these post-election days, with lessons from both sides that you can leverage for your own work.

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Misinformation: How words shape perceptions

Saison 4 · Épisode 8

jeudi 17 octobre 2024 • Durée 33:05

In this episode of HearSay, Partners Michael Maslansky, Lee Hartley Carter, and Katie Cronen navigate the complex terrain of "bad facts" in messaging—a topic that is as timely as it is uncomfortable.

In a landscape fraught with political controversies like Biden's age and corporate scandals such as skyrocketing pharmaceutical prices, denial is simply not an option. Instead, our hosts unpack a transformative approach to confronting these tricky realities through the framework of the four Rs: Reject, Rebut, Reframe, and Replace.

Tune in to sharpen your communication strategy and understand the power of language in the face of adversity.

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HearSay: Lessons in Effective Communication & Messaging – Détails, épisodes et analyse

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HearSay: Lessons in Effective Communication & Messaging – Détails, épisodes et analyse

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