Explorez tous les épisodes du podcast Health Nonprofit Digital Marketing
| Titre | Date | Durée | |
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| The Power of Monthly Giving with Dana Snyder | 17 Oct 2025 | 00:39:32 | |
In this episode of Health Nonprofit Digital Marketing, Spencer sits down with Dana Snyder, a renowned monthly giving strategist, to explore the transformative power of recurring donations for nonprofits. Discover how monthly giving programs can provide consistent cash flow, foster long-term donor relationships, and empower organizations to achieve their strategic goals. Dana shares insights from her experience, including practical tips for optimizing donation pages and nurturing donor communities. Whether you're a nonprofit leader or a digital marketer, this episode offers valuable strategies to enhance your organization's impact. Tune in to learn how to turn donors into lifelong partners. About the guest You can often find Dana Snyder in her favorite sweatshirt and comfy pants reading books with her daughter, or drinking a glass of cabernet to wind down after the week with her husband and labradoodle on the couch bingeing Suits! Dana grew up in Sarasota, FL, and graduated from The University of Central Florida in 2010 with a Bachelors in Advertising and Public Relations. Her love for philanthropy started as a college student, working on the exec board for Knight-Thon, our largest student-run philanthropy supporting our local Children's Miracle Network Hospitals. Ever since, she has traveled coast-to-coast working in the Big Apple and Los Angeles working with American Idol, Movember, Dress for Success, The Television Academy, and many more. Resources
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| Cutting Through the Jargon with a Simple Messaging Framework | 03 Oct 2025 | 00:29:51 | |
"If I can’t understand what 90% of these nonprofits are doing when I visit their website, what does that say about the average audience member?" - Spencer Brooks Confusing messaging is one of the biggest barriers standing between your nonprofit and the audiences you want to reach. In this solo episode, Spencer shares a practical three-part framework (Problem, Solution, Impact) that helps organizations clearly communicate what they do and why it matters. Drawing on examples like the Fistula Foundation, he breaks down why most nonprofits skip over the problem, how to simplify complex solutions without dumbing them down, and the best ways to show impact with both stories and stats. Spencer also answers the top five questions nonprofit leaders have about applying this framework, from adapting it across different channels to knowing whether your messaging is working. If you’ve ever worried that your website or communications don’t make sense to outsiders, this episode is for you. 👉 Ready for an outside perspective on your messaging? Book a call with Spencer to explore how to sharpen your communications. Resources
Contact Spencer
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| Leading with Belonging and Bold Vision at the YMCA of Columbia Willamette | 19 Sep 2025 | 00:44:44 | |
Nonprofit leaders know that creating meaningful change in legacy organizations requires both bold vision and deep empathy. In this episode, Spencer is joined by Bess Goggins, President and CEO of the YMCA of Columbia-Willamette, to discuss leading transformative change, building a culture of belonging, and the role of communications in advancing equity. This episode is ideal for health nonprofit leaders navigating complex systems, team culture, and digital engagement strategies. About the guest Bess Goggins is the President and CEO of the YMCA of Columbia-Willamette and the first woman to lead the organization in its 157-year history. She began the role in May 2025, bringing nearly 20 years of nonprofit leadership to advance the Y’s mission of community well-being, belonging, and opportunity across the Portland metro and Southwest Washington region. She previously served as CEO of Boys & Girls Clubs of Bend, where she led strategic growth and secured a $1.7 million Early Literacy grant from the Oregon Department of Education to expand K–3 tutoring. Bess holds dual bachelor’s degrees in English and Communications and dual master’s degrees in English with concentrations in Technical Writing and Rhetoric. Now based in Portland, she is inspired by the YMCA’s commitment to holistic health, inclusion, and thriving communities. Resources
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| Should You Change How You Talk About Equity and Inclusion? | 05 Sep 2025 | 00:14:41 | |
The policy landscape for nonprofits has shifted dramatically in 2025, with new executive orders restricting DEI language in grants and contracts. Many health organizations are asking: should we change how we communicate or stand firm in our current messaging? In this solo episode, Spencer explores four common responses he’s seen from nonprofits navigating these changes—compliance first, quiet continuers, resistors, and strategic shifters— and unpacks the deeper leadership questions beneath each choice. He also shares guiding principles to help leaders chart their path forward, including integrity to mission, accountability to community, awareness of organizational risk tolerance, and consistency between words and actions. At its core, this moment is a test of mission integrity and how nonprofits will be remembered in the years ahead. Contact Spencer
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| Financial Sustainability for Health Nonprofits: Rethinking Earned Revenue | 22 Aug 2025 | 00:38:32 | |
Many nonprofits feel stuck in a cycle of short-term funding and unpredictable grants. In this episode, Spencer Brooks talks with Stephanie Jacobs of Scale Collaborative about how nonprofits, especially those in the health space, can shift their mindset around money, explore earned revenue strategies, and use storytelling to strengthen financial sustainability. Learn how rethinking your funding model can unlock greater impact and long-term resilience for your organization. About the guest Stephanie has a diverse background in the social purpose sector, having served as an Executive Director, and held previous roles in communications and community engagement. Coupled with her experience as a Board Director, she brings valuable insights into the sector’s challenges and opportunities. Stephanie is dedicated to strengthening non-profits, helping to build capacity, and amplify their impact. She is also an advocate for environmental sustainability and local food systems, and previously ran her own business teaching home gardening and resiliency building skills. She’s often found working in her garden, or stocking up at the local farmers market. Resources
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| Navigating the New Normal: Decline in Nonprofit Web Traffic | 08 Aug 2025 | 00:19:15 | |
AI is rapidly changing how people search for and engage with information online, and that shift is already beginning to reshape the digital landscape for nonprofits. In this solo episode, Spencer unpacks what it means when platforms like ChatGPT and Google’s AI Overviews start answering questions without sending users to your website. He explores how this change challenges traditional metrics like clicks and traffic, and introduces a new way to think about digital impact: visibility and influence in AI-generated content. This episode offers a timely perspective on how to stay relevant in an evolving digital ecosystem and why being part of the conversation early could make all the difference. Resources
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| Beyond “Making It Pretty”: Helping Non-Marcomm Leaders Work Smarter With Your Team | 25 Jul 2025 | 00:41:29 | |
Nonprofit marcomm teams are often seen as the group that just "makes things look nice," but that perception seriously undervalues their strategic contributions. In this episode, Spencer Brooks is joined by marketing consultant Teri Wade to explore how marcomm leaders can educate and collaborate more effectively with non-marcomm colleagues. We talk about clarifying the marcomm process, advocating for early involvement, and positioning communications as both a strategic and service function. If you're a nonprofit communicator looking to build better cross-functional partnerships and increase the strategic value of your team, this episode is for you. About the guest Teri Wade’s New York-based consulting practice, Mission & Message, specializes in providing communications strategies and services that help nonprofits and social sector organizations raise their visibility and advance their organizational goals. They provide strategic communications planning and implementation, marketing and branding services, and editorial services and content development, including video production. Teri has more than 25 years of experience working for and with small- to medium-sized nonprofit and social sector organizations in a range of fields, including education, philanthropy, social research, both as a consultant and leading in-house teams. For the last 15 years she has primarily worked with health and human services organizations. She also provides interim communications leadership and support to organizations while they are conducting searches for permanent communications executive and staff positions. Resources
Contact Teri
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| Does the European Accessibility Act Apply to Your Nonprofit’s Website? | 11 Jul 2025 | 00:17:48 | |
The European Accessibility Act (EAA) officially took effect on June 28, 2025. While it’s EU legislation, it may have serious implications for health-focused nonprofits here in the U.S. and Canada. If your organization offers digital services or content online, especially if it’s accessible to EU users, this law might apply to you. In this episode, Spencer breaks down what the EAA is, how to tell if your nonprofit is affected, and what to do if you're on the hook. You'll hear real-world examples, a plain-language checklist, and practical steps to reduce risk while improving digital inclusion. Resources Contact Spencer
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| From Passion to Programs: Scaling Founder-Led Nonprofits for Sustainable Growth | 27 Jun 2025 | 00:40:02 | |
Many health-focused nonprofits start with a passionate founder but struggle to scale beyond a one-person operation. In this episode, host Spencer Brooks speaks with Dr. Kirk Adams, consultant and former CEO of the American Foundation for the Blind, about a proven model for turning founder-led organizations into sustainable, multi-staffed nonprofits. Communications leaders, nonprofit executives, and funders will benefit from this conversation about crowdfunding, strategic staffing, and digital maturity, especially those working in disability inclusion and healthcare. About the guest Dr. Kirk Adams is a Professional Speaker and the founder of Innovative Impact LLC., focusing on groundbreaking, high-impact projects that accelerate the inclusion of people with disabilities in the workforce and supercharges a company’s bottom line. Dr. Adams earned his PhD in leadership and change. He is known as a master connector of key decision-makers in government, corporate America, the nonprofit sector, and disability advocates guiding them to create collaborative solutions that have a real impact in increasing the employment of people with disabilities. Resources
Contact Bill
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| The Real Reason Your Website Isn’t Working (And What to Do Instead) | 13 Jun 2025 | 00:19:43 | |
If your nonprofit’s website feels out of sync or like it’s constantly lagging behind your mission, this episode is for you. In this solo episode, Spencer unpacks the real reason most nonprofit websites fall into disrepair (hint: it’s not your website backend or design), and paints a picture of what strong internal ownership actually looks like. You’ll hear a practical, story-driven example of how a well-managed website functions day-to-day and how your organization can start building toward that vision. Plus, Spencer introduces the five dimensions of digital maturity that shape long-term success online, and offers a few questions to help you assess where you are today. You’ll learn:
Resources
Contact Spencer
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| From Wall Street to Community Impact: Listening as a Growth Strategy at myFace | 30 May 2025 | 00:44:50 | |
Nonprofits often know they need to “listen to their community,” but putting that into practice (especially at scale) can be challenging. In this episode, we talk with Bill Villafranco, Executive Director and former Board Chair at myFace, about his path from finance to nonprofit leadership and how community feedback is shaping programs like interdisciplinary hospital care and inclusive media projects. It’s a conversation for anyone thinking about how to grow a mission-driven organization without losing sight of the people it serves. About the guest Bill Villafranco is a storyteller and philanthropic leader whose personal journey through grief, addiction, and mental health informs his work in healing communities. He serves as Executive Director of MyFace.org and trustee of the Virginia B. Toulmin Foundation, where he champions trauma-informed, emotionally intelligent funding strategies. With a focus on long-term impact, Bill brings a deeply human approach to both mental wellness advocacy and nonprofit leadership. Resources
Contact Bill
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| Spoonful of Laughter: Changing the Diabetes Narrative Through Comedy | 16 May 2025 | 00:45:34 | |
What happens when you try to dismantle one of the most common and damaging forces in diabetes care with comedy? Diabetes stigma affects nearly 4 in 5 adults with diabetes. It impacts their mental, physical, and social well-being. Spoonful of Laughter is a national campaign that tackles this stigma head-on—not with lectures, but with laughter. In this episode, guests Brian Fitzgerald of Dancing Fox and Beth Strachan, who collaborated with The diaTribe Foundation to create the campaign, take us behind the scenes of how this unexpected creative approach came to life. We explore why comedy is such a powerful "Trojan horse" for social change, how the campaign broke through entrenched stereotypes, and what nonprofit communicators can learn about designing bold, emotionally resonant campaigns. About the guests Beth: For over three decades, Beth Strachan has been a professional do-gooder working at the crossroads of social justice, environmental protection, and health. Her narrative change work has helped catalyze the nationwide move toward clean energy; integrate arts, culture, and creative expression into our daily lives; and illuminate structural racism as a root cause of inequity. She has helped lead courageous breast cancer survivors on awe-inspiring ascents of Mount Shasta and Mt. Rainier, uniting communities in a powerful movement to prevent the disease. She helped launch the premier traveling film festival spotlighting women's voices in cinema, raising $8 million for nonprofits across North America. With a family motto of "Non Timeo Sed Caveo" (I fear not, but am cautious), she approaches every endeavor with boldness tempered by wisdom, ensuring that progress is both impactful and sustainable. Brian: Brian Fitzgerald has been a mischief-maker for social change for most of his life. He spent 35 years with Greenpeace doing everything from door-to-door canvassing to going to sea to save whales, stopping a nuclear weapons test in Nevada for four days, and pioneering the organization’s adoption of digital activism back when the web was young. Together with Tommy Crawford, he’s the founder of Dancing Fox, a creative agency based in Amsterdam and dedicated to beautiful disruption, where he advocates for a more invitational, hope-based form of activism. Resources:
Contact Brian and Beth
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| Escaping the Redesign Trap: Rethinking How Nonprofits Manage Their Websites | 02 May 2025 | 00:12:53 | |
Many nonprofit websites quietly fall out of step with the missions they were built to support. The result? A frustrating cycle of expensive redesigns that never quite fix the real problem. In this solo episode, Spencer breaks down why most nonprofits are caught in the “redesign trap,” how to reframe your website as a living program (not a one-time project), and why consistent stewardship, not another overhaul, is the key to long-term digital alignment. Whether you're a nonprofit leader or comms professional tired of watching your site fall behind, this episode offers a new mindset and a smarter path forward. Resources Contact Spencer
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| How to Create More Content with Less Effort: A Nonprofit Marketing Guide | 18 Apr 2025 | 00:45:24 | |
Nonprofit marketing teams are often strapped for time and resources, yet they’re expected to produce engaging content across multiple platforms. In this episode, Kevin Kleifgen from the American Society for Surgery of the Hand shares his expertise in media production and digital strategy to help small teams get the most out of their content. You’ll learn how to repurpose a single piece of content into a full-fledged campaign, create compelling videos without a big budget, and use AI to streamline your workflow—without sacrificing quality. If you're a nonprofit communicator looking to work smarter, not harder, this episode is for you. About the guest Kevin Kleifgen is a Digital Swiss Army Knife specializing in digital strategy, content creation, and multimedia production in the nonprofit health care space. As Digital Project and Content Manager for the American Society for Surgery of the Hand (ASSH), Kevin streamlines content production, enhances user experiences, and leads photography and videography efforts while leveraging limited in-house resources for maximum impact. Kevin is passionate about helping nonprofit marketers work smarter, not harder by repurposing content effectively, leveraging AI, and implementing scalable content strategies. Resources
Contact Kevin
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| Stop Spinning Your Wheels: How to Build a 12-Month Marketing Roadmap That Works | 04 Apr 2025 | 00:47:55 | |
Nonprofit marketers wear too many hats and juggle endless priorities, often struggling to turn strategic plans into real-world execution. In this episode, Spencer Brooks sits down with Graeme Watt, Principal of Anthem Creative, to discuss a game-changing approach: Strategic Inevitability—a one-day sprint designed to help organizations ruthlessly prioritize their marketing efforts and walk away with a clear 12-month roadmap. If you’re tired of feeling stuck and want a framework to align your marketing with your nonprofit’s real capacity, this episode is for you. About the guest With over 15 years of experience leading nonprofits, launching social enterprises, and working with global NGOs, Graeme Watt has seen firsthand that whoever tells the best story wins. As one of the owners and principals of Anthem, he helps nonprofits amplify their impact by crafting compelling brand narratives that drive engagement and action in an ever-evolving digital world. Resources
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| Demystifying Nonprofit Budgets: What Every Leader, Fundraiser, and Marketer Needs to Know | 21 Mar 2025 | 00:43:51 | |
Budgeting is one of the most misunderstood and frustrating parts of nonprofit work, whether you're leading an organization, raising funds, or managing marketing and communications. In this episode, Spencer Brooks sits down with Jim Carroll, CEO of The diaTribe Foundation, to break down key budgeting misconceptions, explain how different revenue models shape financial decisions, and share strategies for securing more funding. Whether you’re an Executive Director balancing competing priorities, a fundraiser navigating restricted and unrestricted dollars, or a marketing professional making the case for more resources, this episode will give you the insights you need to approach budgeting with confidence. About the guest Jim Carroll is the CEO of The diaTribe Foundation after seven years as the Vice President of Finance and Administration at Common Sense Media and 6 years as the Managing Director of Equality California where he led the team to successfully pass over 70 pieces of legislation to achieve legal equality for LGBT Californians. He also worked at an environmental health organization called The Breast Cancer Fund and at the National office of Parents, Families and Friends of Lesbians and Gays. Jim graduated from the University of Florida and lives with his husband, Scott, and his yellow Labrador retriever, Atlas, in San Francisco. Resources
Contact Jim | |||
| The Power of Unscripted Storytelling | 07 Mar 2025 | 00:44:31 | |
Nonprofits have incredible stories to tell, but many struggle with how to capture them effectively on video. In this episode, Spencer Brooks sits down with Pat Taggart, founder of SkyBlue Creative, to discuss why unscripted storytelling is the key to creating compelling nonprofit videos, how to overcome fears of being on camera, and how to produce high-quality content with just a smartphone. If you’re a nonprofit marketer looking to elevate your video strategy and make a real impact, this episode is for you. About the guest Pat Taggart is the Founder and Chief Creative at SkyBlue Creative, a documentary filmmaker who revolutionizes traditional corporate videos by making them authentic and impactful. At 22, he noticed how smart, charismatic professionals became stiff and nervous on camera, leading him to ditch scripts and replace them with natural, unscripted conversations that bring out genuine stories. His approach has transformed corporate video content across industries. Beyond filmmaking, Pat is a sought-after speaker for organizations like YPO and EO, teaching leaders how to use video to engage employees and customers—even without a professional. Based in Philadelphia with his wife and two kids, he plays a ton of ice hockey and prefers chocolate milk over coffee. Contact Pat
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| How Nonprofits Can Use AI Without Losing Their Authentic Voice | 21 Feb 2025 | 00:45:59 | |
With AI-generated content flooding the internet, nonprofits are struggling to break through the noise and truly connect with their audiences. In this episode, Spencer Brooks sits down with Doug Darling, CEO of Tripwire Media, to explore how nonprofits can balance data and storytelling, leverage AI without losing authenticity, and craft messages that inspire action. If you're looking for practical strategies to enhance your nonprofit’s digital marketing and create compelling stories that resonate, this episode is for you. Contact Doug
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| Tackling Vaccine Hesitancy & Building Trust with Matt Lam of The American Association of Immunologists | 07 Feb 2025 | 00:38:36 | |
Building public trust is critical for nonprofits, especially in health and science communication. In this episode, Matt Lam from The American Association of Immunologists shares how his organization is embracing new communications strategies—like leveraging partnerships and taking calculated risks—to expand their impact and combat misinformation around immunology topics. Whether you're navigating trust-building with your audience or pitching new ideas internally, this episode offers actionable insights for nonprofit communicators. About the guest Matt has worked in communications since 2013 after transitioning away from the lab bench following completion of his Ph.D. in the field of cancer cell biology. Since then, he has worked primarily in the non-profit sector in the UK helping organizations tell inspiring stories and research and the impact it has on society. Matt has also spent time working for a government regulator in Scotland to deliver public and government facing communications. In 2024, Matt moved to the US with his partner, and currently works at the American Association of Immunologists as their Communications Director. At AAI, Matt leads a team of two to deliver communications for AAI’s membership, the public and the wider community connected to the organization. Resources
Contact Matt
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| The Shifting Landscape of Philanthropy with Ryan Deckert of Morrison Child & Family Services | 24 Jan 2025 | 00:39:29 | |
Philanthropy in America is undergoing a rapid transformation, reshaping the way nonprofit professionals approach fundraising and communications. In this episode, host Spencer Brooks sits down with Ryan Deckert from Morrison Child and Family Services to explore how these changes impact marketing and development strategies. If you’re a fundraiser or communications professional navigating evolving donor trends, this episode offers actionable insights and practical tips to help you understand and evolve along with the philanthropic landscape. About the guest Ryan Deckert is the Vice President of Development at Morrison Child & Family Services, former president of the Oregon Business Association, and a former Oregon State Senator representing District 14. With a background in business development at Hewlett-Packard and an architecture firm, Ryan entered politics as the youngest member of the Oregon House of Representatives in 1997 and later served in the Oregon Senate until 2007. He and his wife Inga live in Beaverton with their three daughters. Resources
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| Empowering Marginalized Youth: STEM, Health Equity, and Self-Advocacy with Deena Pierott of iUrban Teen | 10 Jan 2025 | 00:44:24 | |
Building programs that truly help underrepresented communities can feel overwhelming, but listening to people with real-life experience makes it much easier. In this episode, Spencer Brooks sits down with Deena Pierott, the award-winning founder of iUrban Teen, to explore how her groundbreaking programs empower Black and Brown youth through STEM education, health research, and self-advocacy. Tune in to learn actionable strategies from Deena’s decades of experience that will help nonprofit leaders foster equity, inclusion, and meaningful change in the communities they serve. About the guest Deena Pierott, founder and Executive Director of iUrban Teen, is a trailblazer in advancing education and mentorship for at-risk youth, with a particular focus on African American males and other underserved groups. With over 20 years of experience in environmental science, workforce development, and DEI consulting, Deena has become a nationally recognized leader committed to bridging opportunity gaps through innovative STEM+Arts programming. Resources
Contact Deena
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| 2025 Nonprofit Trends: AI, Accessibility, and Team Well-Being | 27 Dec 2024 | 00:14:37 | |
As nonprofits look to the future, staying ahead of trends can feel overwhelming. In this episode of Health Nonprofit Digital Marketing, Spencer Brooks shares lessons from the past year and explores three pivotal trends shaping the sector in 2025: the transformative role of AI in fostering audience connections, the critical importance of digital accessibility in advancing DEI efforts, and strategies to support team mental health while balancing workloads. Tune in to discover practical tools and forward-thinking strategies to navigate the evolving landscape in 2025. Contact Spencer
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| Community-Led Marketing with Greg Harrell-Edge | 13 Dec 2024 | 00:44:33 | |
Nonprofits know the power of connection, but how can they translate that to building vibrant online communities? In this episode of Health Nonprofit Digital Marketing, we’re joined by Greg Harrell-Edge, former Executive Director of CoachArt, to explore the creation of CoachArt Inspire, an online hub celebrating kids impacted by chronic illness. Discover how Greg and his team fostered engagement, shared stories, and inspired action—all while growing a thriving digital space. About the guest Greg Harrell-Edge is a second-generation nonprofit executive who inherited an unwavering optimism about the potential of mission-driven organizations to achieve impact at scale. From 2016 to 2024, Greg served as Executive Director of CoachArt, where he led the organization in quintupling its impact on children affected by chronic illness. Today, Greg is building a content and community platform designed for Executive Directors seeking to create and execute innovative, scalable visions for their organizations. Resources
Contact Greg | |||
| Listening First: Creating Digital Health Resources for Indigenous Communities with NPAIHB | 29 Nov 2024 | 00:42:51 | |
Health organizations can struggle to bridge the gap between intention and impact when creating resources for diverse communities. In this episode, host Spencer Brooks interviews Alicia Edwards, Jerico Cummings, and Jane Manthei from the Northwest Portland Area Indian Health Board (NPAIHB) about their approach to developing digital resources that respond directly to community needs. This conversation is perfect for nonprofit leaders and digital marketers looking to build trust, ensure cultural relevance, and make a meaningful difference through inclusive digital strategies. About the guests Alicia Edwards, MPH, CHES (she/her), is the Syndemics Communications Manager at the Northwest Portland Area Indian Health Board. She is dedicated to creating culturally relevant health materials for American Indians and Alaskan Natives, honoring her Okanogan Band of the Colville Tribe heritage and upbringing in Okanogan County, WA. Jerico Cummings (they/them) is a member of the Cheyenne River Sioux Tribe and serves as the 2SLGBTQ+ Training & Community Engagement Specialist for the Paths (Re)Membered Project at the Northwest Portland Area Indian Health Board. Personally and professionally, they feel called to spaces where they can exist and support community at the points where indigeneity, sexual orientation, and gender identity all intersect. Jane Manthei is the Text Messaging Communications Specialist at the Northwest Portland Area Indian Health Board. She focuses on projects within adolescent health and suicide prevention. Her work explores different forms of storytelling across multiple media formats and promoting cultural protective factors for Native youth. Resources
Contact Alicia, Jane and Jerico
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| Scaling Digital Marketing in Nonprofits with Lauren Cotter of Community Tech Network | 15 Nov 2024 | 00:46:10 | |
In the nonprofit world, marketing and communications teams often face unique challenges with limited resources and growing expectations. In this episode, host Spencer Brooks interviews Lauren Cotter, Marketing Director at Community Tech Network, about her journey from being a solo marketer to leading a team that drives digital literacy initiatives for underserved communities. Listen in for insights on managing marketing in small nonprofits, leveraging digital tools, and navigating complex stakeholder dynamics—ideal for nonprofit leaders, digital marketers, and health communications professionals. About the guest Lauren Cotter is the Marketing and Communications Director at Community Tech Network (CTN), with over 30 years of experience in marketing, sales, and communications. Lauren has been instrumental in promoting CTN's mission and impact and growth. She joined CTN as an Encore Fellow during the COVID-19 pandemic. She has since used her expertise in branding, strategic positioning, media, social media, Google Ads, analytics, content and design, and public relations to further CTN's initiatives. Lauren is passionate about bridging the digital divide and ensuring that everyone, especially seniors, the disabled, and marginalized communities, has access to the digital tools they need to thrive in today's world. Resources
Contact Lauren
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| Empowering Nonprofit Teams: How to Recognize and Nurture Talent with Jennifer Collins of Nexus Family Recovery Center | 01 Nov 2024 | 00:42:12 | |
Creating a thriving nonprofit requires leaders who know how to recognize and nurture the unique strengths of their team. Host Spencer Brooks talks with Jennifer Collins from Nexus Family Recovery Center about practical ways to empower team members, even with limited resources and time, and why this is important for nonprofit success. This episode is perfect for nonprofit leaders looking to boost morale, build team unity, and increase organizational impact. About the guest Jennifer brings 30 years of nonprofit and retail management experience to the table, focusing on strategy, implementation, and team leadership. Her love of nonprofit work was sparked at Whole Foods Market where she collaborated with nonprofits like the Dallas Museum of Art, the International Rescue Committee, and Whole Kids Foundation. As the Senior Marketing and Communications Manager at the Dallas nonprofit Resource Center, she supported the LGBTQIA+ community for six years. Currently, she serves as the Director of Marketing at Nexus Family Recovery Center, helping women in recovery and their children. Resources
Contact Jennifer | |||
| Standing Out: Communicating Your Nonprofit’s Unique Impact with Shilpa Alva of Surge for Water | 18 Oct 2024 | 00:44:49 | |
In a crowded nonprofit landscape, clearly conveying what sets your organization apart is crucial for building connections and support. In this episode of Health Nonprofit Digital Marketing, Spencer Brooks speaks with Shilpa Alva, the founder of Surge for Water, about strategies for communicating unique organizational qualities, such as a women-led approach and specialized programs, in ways that resonate with donors and partners. This episode is packed with insights for nonprofit leaders who want to amplify their message and highlight their impact effectively. About the guest Shilpa Alva is the founder and Executive Director of Surge for Water, a nonprofit organization dedicated to addressing the cycle of poverty through access to safe water and sanitation solutions. Since its founding 15 years ago, Surge has impacted hundreds of thousands of people in 12 countries. Shilpa's journey didn’t start in the International Nonprofit world. After graduating from Johns Hopkins University with a Chemical Engineering degree, she joined the corporate world and earned her MBA from the Carlson School at the University of Minnesota. After a successful corporate career in Supply Chain Management, she made the bold choice to follow her purpose and live fully in alignment with it. She went from running the organization on nights and weekends to going all the way in! Resources
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| Maximizing Your Nonprofit’s Impact on a Tight Budget with Marco Winkler of HealthHIV | 04 Oct 2024 | 00:43:19 | |
In this episode of Health Nonprofit Digital Marketing, we sit down with Marco Winkler, Communications Director at HealthHIV, who shares his journey transitioning from a corporate background to the nonprofit sector. With over 15 years in healthcare communications, Marco brings a fresh perspective on navigating the unique challenges faced by nonprofit marketing teams. We discuss the complexities of managing digital assets, the importance of prioritizing high-impact tasks, and how to maintain focus amidst the noise. Tune in to hear actionable insights on how to leverage your limited resources for maximum impact, and why sometimes, choosing your battles wisely is the key to success. About the guest With over 15 years of his career engaged in life sciences and biopharmaceuticals, Marco is an established thought leader in transformative healthcare. Marco’s background spans product launches, brand strategy, corporate communications and media relations. Most recently, he transitioned over to the nonprofit space when he started working for HealthHIV. Marco’s work is impactful and forward-thinking. Beyond the workplace, Marco is an avid fan of Wagner operas and European history, has traveled from Denver to Dar es Salaam, can be recognized in the background of several television shows and loves his mini bernedoodle Apollo. Resources
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| Are Millennials Reshaping Your Nonprofit’s Workplace Culture? Featuring Kate Mayne of OLSHF | 20 Sep 2024 | 00:41:53 | |
In this episode of Health Nonprofit Digital Marketing, Spencer Brooks talks with Kate Mayne from OLSHF about the unique perspectives that millennial workers bring to the nonprofit sector. Kate shares her journey from the corporate world to finding fulfillment in nonprofit work, the importance of work-life balance, and the evolving expectations around workplace culture across generations. Listen in to learn how understanding these dynamics can help foster a more inclusive and effective workplace for all ages. About the guest Kate Mayne is the Marketing & Events Manager at the Oregon Lions Sight & Hearing Foundation. A dynamic and results-driven professional with a diverse skill set and a passion for making things happen, she is fluent in English, speaks business-level Spanish, and has intermediate skills in Korean. Known for her efficiency and enthusiasm, she excels in coordinating and managing projects of all sizes. Her expertise lies in planning and executing digital marketing strategies, social media management, and public speaking, ensuring successful outcomes in every endeavor she undertakes. Resources
Contact Kate
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| Bridging the Trust Gap with Kenyon Farrow of AVAC | 06 Sep 2024 | 00:42:47 | |
In a world where public distrust of health information is at an all-time high, how can nonprofits effectively communicate critical health messages? Spencer Brooks sits down with Kenyon Farrow from AVAC to explore the deep roots of medical mistrust, the critical role of strategic communication in public health, and the importance of community-based messaging. This episode is a must-listen for nonprofit health leaders grappling with the challenge of building trust in their communications. About the guest Kenyon Farrow (he/him) is the Director of Communications where he leads AVAC’s communications team as well as our narrative change and strategic communications efforts to help influence key stakeholders, policymakers and the media to expand access to HIV prevention, supporting R&D and programs and advancing global health equity. Kenyon previously served as the Managing Director of Advocacy and Organizing with PrEP4All, where he helped lead a policy coalition on a National PrEP program and led a campaign to make insurance companies accountable to pay for PrEP services. Previously Kenyon served as senior editor of TheBody.com & TheBodyPro.com and US & Global Health Policy Director with Treatment Action Group (TAG). Resources
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| Engaging Younger Donors with Melissa Watkins of Pacific Autism Center for Education | 23 Aug 2024 | 00:42:52 | |
Nonprofit organizations are constantly seeking ways to engage younger generations in their causes. Melissa Watkins from the Pacific Autism Center for Education joins this episode to unpack strategies to attract and retain Gen Z and millennial donors through innovative digital marketing and communication techniques. This episode is essential for nonprofit leaders and marketing professionals looking to secure the future of their organizations by tapping into the digital fluency and civic-mindedness of younger donors. About the guest Melissa Watkins has over ten years of experience in marketing and over five years of experience in nonprofit development and leadership. She currently heads the marketing and development department at the Pacific Autism Center for Education, a nonprofit organization based in Santa Clara, CA, that provides a range of vital services for autistic children and adults. As a dual marketing and development leader, Melissa brings her expertise to drive impactful initiatives at PACE. Melissa holds a degree in Sociology from the University of California, Davis and is currently working toward her Certified Fund Raising Executive (CFRE) certification. She enjoys serving on the Board of Directors for two Bay Area-based nonprofits, running half marathons, and chasing after her 18-month-old twin daughters. Resources
Contact Melissa Website: https://www.pacificautism.org/ | |||
| Building Trust and Authority in Healthcare Content with Betsey O’Brien | 09 Aug 2024 | 00:45:37 | |
Establishing trust and authority is a prerequisite for any nonprofit organization to improve the health of its community through digital communication and education. In this episode, Spencer Brooks and Betsey O'Brien explore the strategies and challenges of crafting reliable, empathetic healthcare content. If you are a nonprofit communicator aiming to enhance your digital presence and build lasting trust with your audience, this episode is for you. About the guest Betsey O’Brien is an independent writer, editor and speaker focused on the complexities of human health. Her writing and editing practice covers the full spectrum of health, with special emphasis on mental well-being. She has worked with some of the country’s best-known mental health organizations, including the National Alliance on Mental Illness, the Depression and Bipolar Support Alliance and Inseparable, along with individual experts in brain health, eating disorders and trauma-informed care. Resources
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| Mental Health Communications with Dj Tyson of VOA Alaska | 26 Jul 2024 | 00:42:14 | |
In this episode, we sit down with Dj Tyson from VOA Alaska to explore practical strategies for mental health communications. Dj shares his journey and role at VOA Alaska, offering insights into the unique challenges and opportunities in promoting mental health in Alaska. We discuss the importance of focusing on hope and positive outcomes in storytelling, and Dj discusses how his personal experiences have shaped his professional approach. Listeners will gain practical advice for improving mental health messaging and hear inspiring stories that highlight the power of positive communication in reducing stigma. About the guest Dj Tyson entered non-profit communications after exploring an array of career paths, including four years in the military. A call to serve his community led him to VOA Alaska, a youth behavioral health non-profit, where he is the Director of Communications and Engagement. For over four years, he has used his creative skills and personal connection to the mission to share the organization's story and connect with the statewide community. Dj holds a Bachelor’s in Psychology from the University of Alaska Fairbanks, a Professional Digital Marketing Certificate, and is pursuing a Health Non-Profit Leadership and Management Certificate. Resources
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| The Power of Market Research with Adam Zandman of Thrivable | 12 Jul 2024 | 00:42:58 | |
In this episode, Spencer Brooks and Adam Zandman from Thrivable explore the significance of market research in understanding your audience. Join us as we discuss the importance of understanding your audience and building a research-backed marketing strategy, all while navigating budget constraints. Discover how your nonprofit can leverage market research to propel its digital marketing strategy forward. About the guest Adam Zandman is a seasoned marketer and team leader with agency, non-profit, Fortune 250, and startup experience. In his current role, he is driving the marketing initiatives over at Thrivable, a healthcare market research startup making it possible for the patient voice to be included in every business decision. Resources
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| A Digital Transformation Toolkit with Karen Graham | 28 Jun 2024 | 00:45:28 | |
In this episode of Health Nonprofit Digital Marketing, speaker, trainer, and consultant Karen Graham joins us to share the fundamentals of technology planning and making the case for technology investments. We discuss how to assess your current level of technology maturity and determine what to focus on. We also discuss writing a strategic technology plan, identifying learning needs, building staff technology skills, and pitching technology improvements to your boss, board, and funders. Karen also shares the importance of evaluating ROI for current and potential technologies If you are seeking to use technology in ways that unlock possibilities you’ve never had before, or that lead to big changes in the way you do your work or the impact you make, you don’t want to miss this episode. About the guest Karen Graham is a speaker, trainer, writer, and consultant with expertise in technology leadership and innovation, nonprofit software, and digital strategy. Her consulting work includes strategic technology roadmaps, development of knowledge resources, and leadership coaching. Karen was the Executive Director of the national nonprofit Idealware, and has held leadership roles in capacity building, arts, and human service organizations as well as a software startup. She holds an MBA in Nonprofit Management from the University of St. Thomas. Resources
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| Navigating Digital Change: Insights from Kelly Stover of Ride Connection | 14 Jun 2024 | 00:38:18 | |
In this episode of Health Nonprofit Digital Marketing, we explore the topic of nonprofit digital transformation through the story of Ride Connection, a nonprofit organization with a mission to provide transportation solutions to older adults and people with disabilities. Our guest, Kelly Stover, the Development Director at Ride Connection, shares her unique journey of overseeing marketing for the organization and taking the lead in a much-needed website redesign. We explore the signs that prompted the website revamp, internal alignment, and the critical role of storytelling in nonprofit digital marketing. Join us for an insightful conversation on bridging the gap between development and marketing to create a digital presence that effectively communicates the mission and impact of a health-focused nonprofit. About the guest Kelly Stover is the Development Director at Ride Connection, a non-profit organization providing free, accessible transportation options to older adults and people with disabilities in the Portland, Oregon area. Before joining Ride Connection, Kelly worked as the Senior Event and Sponsorship Coordinator for a local health system, Legacy Health, raising funds for six foundations over ten years. Kelly’s work in the nonprofit space began as an event assistant with the storied Portland Rose Festival Foundation in 2005 and has never looked back. Kelly is a graduate of Portland State University, with an Arts & Letters degree with a focus on Communications. While not a marketing professional per se, Kelly’s experience has led to her work in the marketing aspect of nonprofit work, and has been taking on and overseeing more and more marketing projects the last several years. Kelly lives in Vancouver, Washington with her husband, Charles, daughters, Sophie and Amelia, and lab, Autzen. Resources
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| Collaborative Awareness Campaigns with Christina Locmelis of Wounds Canada | 31 May 2024 | 00:37:25 | |
Many health professionals know the struggle of spreading awareness in a crowded digital space. Tune in with Christina Locmelis of Wounds Canada as she unveils the pillars of successful collaborative campaigns, such as the need for strategic alliances, using data wisely, and addressing the specific hurdles nonprofits encounter in drawing attention to vital health issues. This episode is a must-listen for those looking to boost their campaigns' reach and effectiveness, featuring expert advice on strategic partnerships and data-driven marketing. About the guest Christina is an award-winning collaborator, and leader in strategic communications, marketing, and member engagement. She has extensive experience successfully executing digital marketing and communications strategies including national and international award-winning campaigns. She thrives on engaging with members and stakeholders, generating awareness of organizational activities and industry issues, and enhancing the public profile of organizations. Christina is the Director of Communications & Membership at Wounds Canada, a non-profit charitable organization established in 1995. Resources
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| Revamping Nonprofit Health Websites with Kyle Taylor | 03 May 2024 | 00:37:19 | |
In this episode of Health Nonprofit Digital Marketing, we dive into the intricacies of redesigning nonprofit health websites with Kyle Taylor of NASTAD, a nonprofit that represents public health officials who administer HIV and hepatitis programs in the U.S. Join Spencer Brooks and Kyle as they discuss the challenges and opportunities in reorganizing content, improving accessibility, and aligning websites with an organization's evolving vision. Discover the importance of involving all stakeholders and planning for long-term growth in your digital marketing endeavors. About the guest Kyle Taylor is the director of communications for NASTAD, a nonprofit association that works to end the HIV/AIDS and hepatitis epidemics in the United States. He leads NASTAD’s five-person communications team and directs all of the organization’s internal and external communications, including its website, social media, newsletters, and media outreach. Kyle has more than a decade of experience working in communications for public health focused nonprofits and has led the development of two websites for national nonprofits. Resources
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| Unleashing the Power of Gratitude Using Handwritten Thank You Notes with David Wachs of Handwrytten | 19 Apr 2024 | 00:29:26 | |
In this episode of Health Nonprofit Digital Marketing, Spencer Brooks sits down with David Wachs, CEO of Handwrytten, a company that automates handwritten notes to help you build deep and lasting bonds with your constituents. Discover the transformative impact of gratitude on donor retention rates and dive into the ethical considerations surrounding automation and AI in crafting heartfelt thank you notes. Join us as we explore the genuine value of handwritten messages in an increasingly digital world and learn how nonprofits can stand out by expressing appreciation in a unique way. About the guest A serial entrepreneur, David Wach's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency. Cellit was sold to HelloWorld in 2012. Resources
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| Strategic Communication with Taya Jarman of The Institute for Public Health Innovation | 05 Apr 2024 | 00:38:06 | |
In this episode, we sit down with Taya Jarman, a communications professional at The Institute for Public Health Innovation, to explore the nuances of strategic communication. Taya shares her journey of conducting an initial communications audit at her organization, highlighting the importance of understanding and effectively using various communication channels to reach and engage diverse audiences. Through her insights, listeners will learn about the challenges and opportunities in crafting messages that resonate, the critical role of strategic planning in nonprofit communications, and how to ensure their efforts align with their organization's mission and goals. About the guest Taya M. Jarman, MS, APR is an award-winning and accomplished Communications Director at the Institute for Public Health Innovation (IPHI). At IPHI, she has refreshed the organization’s brand to include a robust DE&I and ADA-compliant website, social media ecosystem, and marketing materials to improve health and wellness in the District of Columbia, Maryland, and Virginia region. Before IPHI, she served in the state government for 16 years as the Population Health Communications Director for the Virginia Department of Health (VDH). Throughout her career, Taya has won over a dozen local and national awards. She was recognized twice as Top 40 under 40 in Richmond’s Style Weekly and nationally in PRWeek. She graduated from Virginia Commonwealth University with a Master of Science in strategic public relations and studied abroad in China (Beijing and Shanghai). She also holds a Bachelor of Arts degree in communication and leadership from Christopher Newport University (CNU) and a graduate certification in general management public relations from the University of Maryland Global Campus. When she’s not working, she enjoys traveling and spending time with her husband, two sons Tripp and Tyler, and a pandemic puppy – Uno the Schnoodle. Resources
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| Trends in Health Philanthropy with Jeff Barrus of Grantmakers In Health (GIH) | 22 Mar 2024 | 00:40:22 | |
Join us in this episode of Health Nonprofit Digital Marketing as host Spencer Brooks sits down with Jeff Barrus from the Grantmakers In Health (GIH) to explore two compelling topics. First, we’ll uncover the latest trends in health philanthropy and discover what funders are prioritizing in the ever-evolving landscape. Then, we’ll discuss tailoring your communications to meet the specific needs of your audience, drawing from Jeff's unique perspective as a communications director in the health nonprofit space. About the guest Jeff Barrus is the Communications Director at Grantmakers in Health (GIH), a philanthropy-serving organization that supports health funders of all sizes and interests through education, networking, and leadership. Prior to joining GIH, Jeff was Communications Director at the Pulitzer Center on Crisis Reporting, where he led communications on a wide range of journalism and education initiatives. While at the Pulitzer Center, he was part of the team that produced the 1619 Project education network website, which won two 2022 Webby awards. He began his career at National Public Radio in 1998 and went on to serve in various communications roles at nonprofits, think tanks, and universities, including The Woodrow Wilson International Center for Scholars, the Atlantic Council, and Johns Hopkins University. Jeff holds a bachelor’s degree in sociology from the University of Maryland and lives in Washington, DC, with his wife, twin daughters, and three dogs. Resources
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| Driving Change: Howard Pearl of CARS on Transformative Partnerships and Nonprofit Innovations | 08 Mar 2024 | 00:39:00 | |
In this episode, Spencer Brooks interviews Howard Pearl, the CEO of Charitable Adult Rides and Services (CARS), a nonprofit organization that runs car donation and real estate donation programs. Howard shares insights into the unique approach CARS takes to building partnerships with nonprofits and the impact of these partnerships. He also discusses the benefits of vehicle and real estate donation programs for nonprofits and the types of nonprofits that can benefit from them. Additionally, Howard introduces the On The Go program, which provides transportation services for seniors and individuals with disabilities. Finally, he offers advice on navigating board relationships and securing funding for strategic initiatives. Discover how Howard's leadership has transformed CARS, helping them raise over $60 million a year for nonprofits and working with over 8,000 charities. About the guest Howard Pearl is the Chief Executive Officer of Charitable Adult Rides & Services (CARS). He is an accomplished business leader with over 35 years of c-suite experience and is a graduate of Harvard Business School. He has provided services to organizations, including Johnson & Johnson, the Ford Motor Company, and Revlon. Since joining CARS in 2015, Howard has transformed the company culture around gratitude and has led a 500% increase in top-line revenue. Additionally, Howard is leading the charge to expand CARS’ On the Go transportation program nationally to support older adults across the country through transportation solutions and meal delivery services. Resources
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| Strategic Onboarding with Nicole Jones of Anti Cancer Lifestyle Program | 23 Feb 2024 | 00:35:16 | |
In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Nicole Jones, Director of Marketing at Anti Cancer Lifestyle Program, to explore the topic of strategic onboarding. Nicole shares insights on the importance of a 30-60-90 day plan, emphasizing transparency, goal alignment, and the value of discovery mode. Discover how crafting a solid plan can set the stage for nonprofit success and efficient resource management in the healthcare space. About the guest Nicole Jones is a seasoned marketing expert and storyteller who brings over 15 years of experience in driving impactful campaigns for nonprofits like the Anticancer Lifestyle Program and TechSoup. As the former Director of Marketing at Kintone, she led diverse initiatives from content strategy to branding and social impact. A UC Berkeley Journalism grad, Nicole blends her journalistic insights with a strategic approach, excelling in creating narratives that inspire action. Resources
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| Navigating the Nonprofit Landscape with AI - George Weiner of Whole Whale | 09 Feb 2024 | 00:44:19 | |
In this Health Nonprofit Digital Marketing episode, we discuss the much-talked-about world of artificial intelligence in the nonprofit sector. Join Spencer Brooks of Brooks Digital as he sits down with George Weiner, the Chief Whaler of Whole Whale, a digital agency at the forefront of leveraging data and technology to amplify the impact of nonprofits. Discover how AI is reshaping how nonprofits communicate, strategize, and enact social change—and what pitfalls to avoid along the way. About the guest George Weiner is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets. Prior to Whole Whale George was the CTO of DoSomething.org. George is also the host of Whole Whale’s in-house podcast, Using the Whole Whale, where he has interviewed guests from Seth Godin and Avinash Kaushik to representatives from the Mozilla Foundation, Lyft and the Environmental Defense Fund. In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings. Resources
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| Advancing Health Equity: A Marketing Approach with Nikki Hopewell of Susan G. Komen | 26 Jan 2024 | 00:31:45 | |
Join us in this insightful episode of the Health Nonprofit Digital Marketing podcast as we explore the intricacies of health equity and how to advance it, specifically from a marketing perspective. Our guest, Nikki Hopewell, Director of Multicultural Marketing at Susan G. Komen, shares her experiences and strategies in overcoming barriers, fostering trust, and promoting inclusivity. Learn how inclusive language, storytelling, and authentic representation can lead to meaningful change. Discover practical takeaways to implement in your organization and make a difference in the realm of health equity. About the guest Nikki Hopewell (she/her) is the director of multicultural marketing for Susan G. Komen. She earned her undergraduate and graduate degrees in journalism from Northwestern University’s Medill School of Journalism. Nikki has spent more than two decades developing marketing strategies and crafting content in digital marketing and health care marketing and is a passionate diversity, equity, inclusion and belonging advocate. She’s also a former OpEd Project fellow penning national pieces on racial equity in health care and bias in sports. Nikki is committed to creating connections through storytelling, bringing marginalized folks into the mainstream and championing health equity for all. Resources
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| Equity-Centered Ethical Storytelling with Beth Eisen of Playworks | 12 Jan 2024 | 00:31:26 | |
In this episode of Health Nonprofit Digital Marketing, we round out our third episode in a series of conversations around ethical storytelling and its profound impact on digital marketing for health-related nonprofits. Our guest, Beth Eisen of Playworks, a passionate advocate for storytelling with an equity lens, shares insights into how compelling narratives can change hearts, minds, and behaviors. Join us as we explore the power of authentic storytelling and how it can be leveraged to support health causes without exploiting individuals or communities. We'll discuss the intersection of development and marketing, the complexities of celebrity relationships with nonprofits, and the importance of building a strong team. About the guest Beth Eisen is a seasoned marketing and communications professional who has successfully raised awareness, engagement, and revenue for many organizations. She is currently the Head of Marketing and Communications at Playworks. Beth has over a decade of nonprofit experience and has also worked at a PR agency, for foreign governments and in the technology sector; she graduated Magna Cume Laude from Rutgers University. She’s passionate about equity, sports, traveling, and animals. If you find her on a Playworks playground, she’ll usually be playing kickball, foursquare, or soccer. Resources
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| Equity and Accessibility with Valaree Machen of Uplifting Athletes | 29 Dec 2023 | 00:31:10 | |
In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Valaree Machen, a seasoned nonprofit professional passionate about digital marketing and accessibility. They delve into the importance of equity and accessibility in the digital realm and how these principles can benefit nonprofit organizations, especially those focused on health-related issues. Valaree shares her insights on integrating accessibility into various channels, the difference between compliance and usability, and the practical steps her organization, Uplifting Athletes, has taken to ensure everyone can access their communications. About the guest Valaree grew up in the real-life town that inspired the television show Gilmore Girls, but has traveled extensively across the United States throughout her life. Valaree earned a Professional Writing degree from Western Connecticut State University and began working for three chapters of The Y upon graduation. From there, her passion for non-for-profit work led her to the Society of Plastics Engineers and the National Organization for Rare Disorders before landing at Uplifting Athletes. Valaree graduated from West Virginia University in 2023 with a Master of Science degree in Data Marketing. Valaree’s personal philosophy is that for-purpose work should be done with purpose and specializes in strategic, data-driven marketing. Resources
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| Ethical Storytelling with MaryBeth Meyer of Pinky Swear Foundation | 15 Dec 2023 | 00:30:21 | |
In this episode of the Health Nonprofit Digital Marketing podcast, host Spencer Brooks engages in a candid conversation with MaryBeth Meyer, Director of Marketing at the Pinky Swear Foundation. MaryBeth shares her unique journey from being a recipient of Pinky Swear Foundation's programs to becoming a part of their staff. This episode delves deep into the ethical aspects of storytelling in nonprofits, focusing on how organizations can authentically share their impact without exploiting the families they serve. MaryBeth provides valuable insights into the importance of matching marketing demographics with program demographics and the power of permission-based storytelling in fundraising efforts. About the guest MaryBeth Meyer serves as the Director of Marketing at Pinky Swear Foundation, a non-profit that offers financial and emotional support to children with cancer and their families. Before joining Pinky Swear Foundation, MaryBeth held positions at UnityPoint Health – Des Moines and Walnut Creek Church. She also served on the Board of Directors of the Windsor Heights Chamber of Commerce. MaryBeth's most significant roles include being a partner to her husband, Chris, and a mother to Addison, Owen, and James. Contact MaryBeth
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| Ethical Storytelling in Nonprofit Marketing with Anna Santos of ReSurge International | 01 Dec 2023 | 00:34:14 | |
Join us on this Health Nonprofit Digital Marketing episode as we explore the fascinating world of ethical storytelling in nonprofit communications. Our guest, Anna Santos, shares her experiences and insights gained from working in the field of ethical storytelling at ReSurge International, a nonprofit that trains, funds, and scales reconstructive surgical teams in low-income countries. Learn how to navigate the delicate balance between compelling storytelling, ethical considerations, and achieving marketing goals. Whether you're a seasoned nonprofit professional or just starting out, this episode offers valuable takeaways for anyone looking to make a meaningful impact through storytelling. About the guest Anna Santos is currently the Chief Marketing Officer at ReSurge International, a global surgery non-profit based in the San Francisco Bay Area. She is responsible for all of ReSurge’s marketing, branding, communications, and content strategy, and recently took the organization through a brand refresh and website redesign. Anna is passionate about helping social change organizations build cohesive brands, raise awareness, and engage communities into action through ethical authentic and inclusive storytelling. Anna has a Master of Public Administration in International Development Policy and Practice from the Middlebury Institute of International Studies at Monterey with a specialization in Intercultural Digital Storytelling for social change. She is also passionate about documentary photography and film. Anna is originally from Albuquerque, New Mexico and has lived and worked throughout Southeast Asia, Latin America, and Europe. She has over ten years of experience in the social-change space. Resources
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| Navigating Collaborative Success: Marketing and Communications for Nonprofit Partnerships | 17 Nov 2023 | 00:31:45 | |
In this episode of Health Nonprofit Digital Marketing, we are joined by Eugene Patron from the Fund for Public Health in New York City. Together, we delve into the world of nonprofit partnerships and the intricacies of marketing and communications within these collaborations. Join us as Eugene shares his wealth of experience and insights, guiding us through the strategies, challenges, and advantages of working with funders, peer organizations, and government entities to amplify your nonprofit's mission. Discover how to develop cohesive messaging, establish shared timelines, and harness the power of collaborative marketing to reach broader audiences and drive meaningful change. Plus, we'll discuss the potential pitfalls and benefits of partnership MarCom, and why thoughtful planning is the key to maximizing shared benefits. Don't miss this insightful discussion with Eugene Patron on building successful nonprofit partnerships through effective marketing and communications. About the guest Eugene Patron is Director of Marketing and Communications at the Fund for Public Health NYC, a public-private partnership that supports the work of the NYC Department of Health and Mental Hygiene. His communications and marketing experience includes NYC and national nonprofits, as well as work as a journalist, web producer, and editor. He has an MS in Urban Affairs and an advanced certificate in Leading Change in Healthcare Systems. Resources Contact Eugene
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