Whether your audience is happy impacts how they interact with your content — if they want it or not, if they buy, or if they trust your recommendations, content or services. It’s a big deal!

So how do you create happy subscribers? It starts with an automated Welcome Sequence that introduces you to every individual who trusts you with their email address.  

What will you do with this first impression, so they know they’re in the right place? I dive into the details of a Welcome Sequence — what it is, why it matters, and some things to include in yours.

In this episode, you'll learn about:

• What it means to create happy subscribers from the moment they join your email list

• The purpose of a Welcome Sequence and what it needs to accomplish

• How quickly to send your newsletter to new subscribers

• If I recommend a Welcome Sequence for each of your opt-ins

• A free (and easy) solution to writing your first welcome sequence

Coaching Programs & Services:

• Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

• The Duett Debut - Done for you email copywrting & automation setup 

• Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

• Book a FREE Discovery Call 

Freebies:

• Your First Welcome Sequence
• More Resources

Instagram @alleagrummert

 

Welcome to Happy Subscribers! In this trailer, get a sneak peek into how we’re empowering bloggers and content creators to build powerful, connection-first email marketing strategies. 

We’ll dive into everything from crafting irresistible welcome sequences to growing your email list and boosting engagement. Whether you’re just starting or looking to refine your approach, this podcast is now your go-to resource for using email marketing to better connect with your audience.

Join us every week for actionable insights and expert tips. Let’s Duett!

Instagram @alleagrummert

Episode Summary:

Email is the MOST reliable and direct way of reaching a mass audience — even if Google or Instagram shift their algorithms — and I want to help you take advantage of all that’s possible!

If you’re still on the fence about whether to put time and energy into getting your email list started, this is a primer of the 5 reasons why now is always the best time to start growing and emailing your audience.

In this episode, you'll learn about:

• What email marketing can do that no other platform does

• Using email to build real relationships with subscribers

• The peace of mind that comes from having email automations

• What you don’t see with email that actually impacts your subscriber loyalty

• A free (and easy) solution to writing your first welcome sequence

Coaching Programs & Services:

• Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

• The Duett Debut - Done for you email copywrting & automation setup 

• Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

• Book a FREE Discovery Call 

Episode Resources:

• Your First Welcome Sequence
• More Resources

Instagram @alleagrummert

 

If you’re afraid to embrace AI — or, like my guest Kinsey, have once felt like you’re a grumpy old man shaking his fist at the inevitable changes of AI technology — welcome. I’ve been resistant to change too. But saving time with AI is not cutting corners or “cheating,” my friend; it’ll make you more efficient and keep your focus and energy where it’s needed most.

My friend Kinsey Soderberg of Authentic AI has been pioneering tools and trainings to help us online business owners embrace AI for our benefit, for our ease, and with baby steps.  

Kinsey is one of the sweetest, “work smarter, not harder,” creators I know, and we all have something we can learn from her. In this conversation, we talk about how to introduce AI into portions of your business to make regular tasks easier and faster. 

Don’t worry, it doesn’t have to look like using AI means it’s now running your business. In fact, Kinsey argues that would only limit its goodness — but instead, you can actually balance using AI while still maintaining your authenticity and creativity. Isn’t that great news?! 

Listen in as Kinsey paints an AI-approachable landscape of what’s possible when we embrace this new technology. Join us!

In this episode, you'll learn about:

• How Kinsey has crafted AI-driven strategies that respect and reflect her brand's core values 
• Kinsey’s tools for training ChatGPT to reflect your brand voice and save you HOURS each week
• Why Kinsey pivoted from a social media focus to investing more time in email marketing strategies
• How Kinsey connects with her email list by sharing personal anecdotes 
• What simple strategy she uses to help readers choose what emails they get from her each week

Connect with Kinsey:

Feel Good Social
Authentic AI for Enterpreneurs

Check out her resources:
Reels Prompt Playbook for ChatGPT
Brand Blueprint for ChatGPT

Check out this episode's blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

 

Jess has been an online creator — starting with a side hustle and eventually serving clients while generously educating fellow creators — since 2011. If you've watched her YouTube tutorials over the years, like I have, you've likely benefited from her expertise!   In this episode, we dive into two key assets for any online business: a website that brings in leads for service-based businesses, and email marketing to nurture and connect with your audience.    Jess shares her journey from side hustle to full-time entrepreneur, including how strategic content marketing has helped her build a strong web presence, allowing her to spend time on things other than constantly selling services — like hanging out with her daughter!   We discuss all the fun email things: automations, workflows, segmentation, audience research, content strategy, client acquisition, personal branding, and how Jess uses email to stay top of mind while being generously helpful to her subscribers.   In this episode, you'll learn about:   • Where to place forms on your website to attract new email subscribers (advice from a website pro!)   • What you need in place to rely less on social media for website traffic and sales   • How Jess uses a mix of blogging, YouTube and email to support her content strategy   • Why email is one of the few assets you fully own as an online business owner (without worrying about algorithms)   • Strategies for thoughtful email list segmentation so you can send more personalized emails   • How to learn more about your audience and tailor your content strategy using reader surveys

Connect with Jess:

• www.instagram.com/jesscreatives
• www.jesscreatives.com
• Jess' FREE SEO Guide and mini email series

Join Allea at her next FREE email marketing coaching workshop:

Sign up for Email Marketing Answers with Allea happening Thursday, December 12th at 12:30pm CST.

Book a FREE Discovery Call

Instagram @alleagrummert

It is my delight to bring to you this conversation with my friend Colie James. Colie is a systems nerd much like myself, and not only do we dive into her strategies for communicating with her two businesses separately — a feat for any solopreneur — through Kit, we learn how she keeps this simple, stays connected personally with her subscribers, and ensures all of her new subscribers hear about her tools, services and more through both automations AND regular newsletters. She even shares her best CTAs (calls to action) for driving sales for both services and products through email and sales pages.

Not only that, but you’ll hear her basically *nerd flirt* with me by talking about Airtable and all it can be used to automate in the content creation process. (Cue me scheduling a sales call with her myself, because I need someone to do it for me! 😅).

In this episode, you'll learn about:

• How you can effectively sell through EVERY email

• Using a special email to welcome Kit Creator Network subscribers in a unique (and reply-worthy!) way

• The ways Airtable can automate and streamline your content process when you work with a team (yes, even subcontractors)

• Incorporating your personal story into your brand narrative in a way that feels natural

• Using email to nurture subscribers while driving them to take a specific action — a great strategy for podcast hosts and bloggers!

Connect with Colie:
Business-First Creatives Podcast

Check out Colie's resources:
Client Experience Email Templates

Check out this episode's blog post 

Allea's Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast
Connect with me:

Book a FREE Discovery Call 

Instagram @alleagrummert

More Resources

What will email look like in 2025? Here are my predictions! I don’t want to spill all the tea here, so you’ll have to listen in for all the details. 😏 

In this episode, you'll learn about:

• How to prepare for changes in apps, tools and integrations, so you’re ready for what’s next
• What I see subscribers doing that could tank your list growth
• The role of AI for how you plan and send emails
• Suggestions for how to manage these changes well (and in advance) as we see our time reduced more and more as your business grows
• Why adapting to change will help with your revenue and audience connection 

Check out this episode’s blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call

Episode Resources:

Growth + Goals Tracker
Submit an email marketing question in Speakpipe
More Resources

Instagram @alleagrummert

Episode Summary:

In this episode, we’ll dive into the 3 must-haves to build and improve your email marketing in 2025. As much as we need the basics to start (and I cover those too), these are the same elements of email marketing you’ll want to revisit and improve as your list and audience grows!

I’m excited for you to grow your email list with the right people, create an onboarding experience that nurtures your new subscribers, and use your newsletters more strategically to drive action in 2025. Are you ready?!

In this episode, you'll learn:

• Ways to grow your email list with people who genuinely want your content and want to connect with you
• How to build an onboarding experience for your new subscribers that seamlessly connects their journey from opt-in to first newsletter
• Strategies to better create and send newsletters that provide value for your subscribers and make it easier for you each week (yay!)

If you’re ready to improve your email marketing and connect with your subscribers in a meaningful way, tune in for some tangible ways you can build your email marketing from scratch or improve your existing strategy in 2025!

Check out this episode's blog post 

Learn more about Email Strategy Playbook

Book a FREE Discovery Call 

Resources: 
Content Calendar Airtable Hub 

Instagram @alleagrummert

Mo Bunnell is a pro at building relationships. As a sales and business development consultant for Bunnell Idea Group — and author of Give to Grow — he’s a prime example of generosity and personality when it comes to email marketing with his audience.

Mo nurtures his list with consistent personal and professional updates that keep him top of mind. One challenge he’s had (and solved) is working with massive corporations but needing a way to get their employees on his email list — to nurture and sell to them — as well. Tune in to hear how he did it, all while giving away valuable content that further reinforce why his clients love working with Mo and his team.

We discuss segmentation, welcome sequences, long-term relationship-building, and how to package up email opt-ins as “trainings” that are a no-brainer for joining the BIG email list to learn more.

In this episode, you'll learn about:

• How Mo balances sharing personal and professional updates to build and maintain familiarity (and approachability) through email
• Using segmentation to dial in exactly how you’ll speak to different groups of subscribers on your email list
• A real-life mess-up 😬 and what Mo did to fix it going forward 
• A great example of when it makes the most sense to create separate welcome sequences for different audiences
• Why it’s ALWAYS your move — and there’s always a way — to be helpful

Check out this episode's blog post

Connect with Mo:

• Mo's New Book, Give to Grow Free Training & Toolkit 

Join Allea at her next email marketing coaching workshop:

• Sign up for the next Email Marketing Answers with Allea happening on Thursday, December 12th at 12:30pm CST

Book a FREE Discovery Call 

More Resources

Instagram @alleagrummert

 

Episode Summary:

In this episode, I’m answering listener questions all about EMAIL LIST GROWTH STRATEGIES — specifically my top 3 ways to attract more qualified subscribers and the best social media platforms to drive traffic and grow your email list.

In this episode, you’ll learn about:

• Strategies for sharing your opt-ins on Instagram
• What tools or apps creators are using to grow their list
• Collaborating with other creators to expand your reach. 

Tune in for actionable tips to boost your email marketing strategy!

Check out this episode's blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Episode Resources:

Grocer’s list
ManyChat
Submit a question to Allea on Speakpipe

Instagram @alleagrummert

 

Episode Summary:

“Legal is not sexxxy.”  — Jaime Bell

Honestly though, writing and sending emails about contracts would be TOUGH. Like, how do you get people to buy your contract templates… and not bore the heck out of them?

In this conversation, I chat with Jaime Bell — a business lawyer and the founder of Contracts Market where she provides legal contract templates to US and Canadian freelance service providers, coaches and e-commerce businesses.

She’s cracked the code on creating engaging, valuable, heart-centered emails to her list in a way that doesn’t “scare” them with legal jargon or fear of all that could go wrong. Instead, she’d determined the heart of her “why” and ensures that the more she can share — and have fun while doing it — the more online business owners she’ll be able to help through education (free!) or her digital products (paid!).

Listen in to learn how the core of your messaging will only fuel your emails and connection with email subscribers!

In this episode, you’ll learn about:

• Jaime’s simple funnels, including tripwires, that lead to her high-ticket templates
• What makes being on Jaime’s list so valuable for her subscribers and how she gets them there
• How to make a boring topic fun so you can help more people with what you do
• Why you don’t need an organized content calendar to send emails
• Must-know (and last-minute) tips for if you’re attracting subscribers from the US or Canada

Check out this episode's blog post 

Connect with Jaime:

• Contracts Market
• Instagram

Episode Resources:

Airtable Content Calendar

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Starting a blog can feel like diving into the deep end of the pool (there’s so much happening!)— but with the right guidance, it doesn’t have to be overwhelming. 

In this episode, I’m chatting with Amy Reinecke and Jennifer Draper, the brilliant minds behind Spark Media Concepts, creators of The Ultimate Blog Membership, and co-hosts of The Ultimate Blog Podcast. 

These two blogging coaches are passionate about helping women turn their blogs into businesses, and today they’re sharing their email marketing wisdom to help you do just that!

Together, we dive into the essentials of email marketing for new bloggers, offering actionable strategies to help you grow your list and build meaningful relationships with your readers — even when you’re just starting out!

We cover the basics of email marketing for new bloggers — from collecting your first email subscribers to sending those oh-so-important welcome emails (yes, even if you only have five people on your list). Plus, they share advanced strategies for growing your list and building genuine connections with your audience over time. If you’re new to blogging or want to refine your email strategy, this episode is full of actionable tips and relatable encouragement to keep you moving forward.

In this episode, you’ll learn about:

• Why email marketing is a must-have foundation for new bloggers.
• The exact steps to start collecting subscribers on day one — no lead magnet required!
• How to create a simple but effective welcome email that sets the tone for your brand.
• The value of consistent communication with your list and how it builds long-term traffic and trust.
• The importance of creating content with your audience’s needs in mind — and how to figure out what they’re looking for.
• More advanced list-growth tips like Raptive’s Spotlight Subscribe forms and Kit’s Creator Network.
• How community and connection can help you stay motivated as you build your blogging business.

Check out this episode's blog post 

Episode Resources:

• Free Guide: 8-Step Guide to Image Optimization
• Grow Spotlight Forms
• Hubbub’s  “Save This” feature
• Kit’s Creator Network

Connect with Amy & Jennifer:

• The Ultimate Blog Membership
• Instagram
• The Ultimate Blog Podcast

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

If you’ve ever thought, “I know I should be doing more with email, but where do I even start?”—this episode is for you!

I’m stepping into the guest chair for this episode,  where I had an amazing conversation with Amelia Hruby about why email marketing is the most powerful, and long-lasting tool in your business toolbox.

I originally recorded this conversation for her podcast Off the Grid, a space for small business owners who want to leave social media without losing all their clients. While I personally still use social media, I also believe in building an email strategy that works no matter what platform changes come our way.

In this episode, I break down why email is the most reliable way to connect with your audience (even in a world of social media and ever-changing algorithms), how to make it easier with automation, and ways to build meaningful relationships—without it feeling like a chore.

Whether you’re looking to grow your list, simplify your email strategy, or just feel less stressed about marketing, this episode is packed with insights to help you make email work for YOU.

In this episode, you’ll learn about:

• Why email is algorithm-proof and isn’t going anywhere (unlike social media platforms!)
• How email builds long-term relationships and keeps your audience engaged
• The power of segmentation—so your subscribers get the right message at the right time
• How automation can save you time and make your email marketing way easier
• Why email creates space for meaningful conversations with your audience

Connect with Amelia:

Off the Grid Podcast  (Apple & Spotify)
Leaving Social Media Toolkit
Softer Sounds

Check out this episode's blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Episode Resources:

FREE Resources

Write Your First Welcome Sequence

Connect with me on Instagram @alleagrummert

 

Episode Summary:

If all you do after listening to this episode is write ONE sentence that sells something you’re proud to promote, we’ve done our job. In this episode, Dama Jue and I talk about how to create a list of buyers — not just lurkers — and how to position your products, affiliates, events and more, in order to boost list engagement, drive traffic, and earn more revenue.

Dama is a funnel strategist and Thrivecart expert who loves helping biz owners build a profitable and impactful online presence through strategic funnels and all the automation you never knew you needed with high-impact-low-stress trainings and templates. Dama infuses marketing strategy into everything she does, helping create Saas funnels for course creators, coaches, and digital product creators.

I’m excited for you to listen in!

In this episode, you’ll learn about:

• How Dama learned she's got side hustling in her blood — and why that fires her up to Always Be Closing
• The power of a simple, single sentence to sell a product, drive traffic to an event page, and earn you more
• Her 4x4 Footer strategy that keeps your audience clicking and scrolling in every email (even if the main email topic isn’t what they need)
• How conditional content allows you to personalize your emails for less work and more impact
• The tech stack Dama — remember, the tech EXPERT here — uses to attract new subscribers, sell to them, and email them consistently

Check out this episode's blog post 

Connect with Dama:

Dama's Website
Dama's Instagram
https://damajue.com/4x4 
Dama's FREE Training: Thrivecart as our (almost) all-in-one funnel solution

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Andrew Wallis joins me on this episode to share about his experience and expertise as a fitness professional (personal trainer) turned marketing, sales, and operations consultant FOR the fitness industry. 

Not only does he give them SAGE* advice and clear direction, Andrew is a kind teacher and deep-hearted believer in the work fitness professionals do to make the world a healthier place for us mere humans.

He says is number one strategy for fitness professionals to build a more robust business — with consistent leads — is to build relationships with their audience through email. (I couldn’t agree more!)

In this episode, you’ll learn about:

• Andrew’s tips for a clear lead magnet (*SAGE is the acronym he uses, but you have to listen in to know what it stands for)

• What he believes to be the ideal revenue driver for fitness professionals and exactly how he helps his clients build their businesses with that in mind

• The three parts of a content strategy everyone needs to be successful with their email strategy

• How to mix and cross-promote content from various platforms — like email, social media and more — to create a stellar subscriber experience

• The Duett Email Starter Pack: Kit Edition we created specifically for fitness professionals to get started sooner than later with building and nurturing an email list
  

Check out this episode's blog post 

Connect with Andrew:
https://andrewwallis.com/

Episode Resources:

The Duett Email Starter Pack: Kit Edition

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Christina Hitchcock and Corinne Schmitt are the founders and business coaches behind The Smart Influencer. They’re both published authors and run multiple sites (independently and together) — with over 20 years of experience running six-figure businesses — and we dive into a FEW of them on the podcast. It’s like a multi-case study experience, and you don’t want to miss how these two creators monetize, communicate and leverage email marketing differently for their different audiences. 

Plus, they are spreadsheet geeks and workflow fanatics with a knack for creating systems that anyone (even the most disorganized person) can easily use, so listen in to get some tips on organizing your email content to make better decisions — and more quickly pass tasks to your VA — to save you time.

In this episode, you’ll learn about:

• How Christina uses tripwires for her new audience opt-ins, including pricing, the tools she uses, and how she packages her funnels from opt-in to upsell
• How Corinne uses Airtable to organize her email content into themes
• The differences in how their respective audiences engage with their email content (long form vs. short form? You’ll have to listen to find out!)
• Why the way YOU want to receive content shouldn’t dictate how you SEND emails to your audience
• Digital offerings for bloggers and the changes my guests have seen in purchasing behavior from their blog readers

Check out this episode's blog post 

Connect with Christina & Corinne:

• The Smart Influencer website
• Email them at The Smart Influencer
• Christina's website
• Corinne's website

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Have you ever wished you could just ditch social media but still have a thriving business? (I just deleted my own IG app from my phone, so I get it.)

But what if you could still grow your email list, attract high-paying clients, and make more money as a service-provider or coach without feeling glued to Instagram or posting daily content?

In this episode, my friend and guest John Meese shares how he generates high-quality leads without social media, why email is the best tool for selling high-ticket programs, and how his “handraiser” email strategy leads to more sales without asking them to click anything.

Plus, he coaches me live on air about how to make my email strategy “handraiser email” even stronger (yes, I went back and took notes after this conversation!).

John is the founder of Sold Out Coach Club, author of Serve to Sell, and the writer behind the Sell Your Smarts newsletter. He’s built a business helping creators and coaches monetize their expertise through group coaching — simply by talking to humans and helping them.

In this episode, you’ll learn about:

• Why John walked away from social media—and how his business has only grown since
• The 3-product business model that simplifies selling online
• How “handraiser” emails get more replies (and sales) than following the strategy of a typical product or course launch
• How John uses his newsletter as the foundation — and ultimately the copy — for every book he writes
• Why talking to actual humans is still the best marketing strategy (wild, right?)

Check out this episode's blog post 

Episode Resources:

Serve to Sell – Grab John’s book for free here
Sell Your Smarts Newsletter

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

YouTube is getting more views than NETFLIX.

And if you’re a YouTube creator, you may not even know (yet!) that having an email marketing strategy is a must-have. Or where to start.

In this episode, you’ll get to meet Tae Kim of Financial Tortoise — a YouTuber who has taken the idea of “lead magnet” to a whole new level in order to attract viewers and move them beyond video to join his email list. 

Using long-term strategies like a Welcome Sequence and 100+ email Nurture Sequence automations, Tae has built a foundation for long-term growth, sales and promotional launches, and ongoing relationships (aka email replies) with his most loyal fans.

In this episode, you’ll learn about:

• Tae’s strategy for using specific content opt-ins to grow his email list from each YouTube video he posts
• How you can “triple-dip” your revenue by using YouTube AND email marketing
• The long-term strategies Tae uses to grow and nurture his list — ultimately what saves him time and energy by not having to follow trends to stay in business
• Where the bulk of Tae’s time is spent developing his brand and reinforcing his values for new YouTube viewers and email subscribers
• The intentionality of choosing the right creator platform for YOU

Check out this episode's blog post 

Connect with Tae:
YouTube
Financial Tortoise Newsletter

Episode Resources:
Your First Welcome Sequence
Other Duett Resources

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

What’s a good email open rate? What about click rates? Are your stats actually bad — or are you just comparing yourself to the wrong benchmarks?

In this episode, I’m diving into email marketing stats for 2025 — what’s working for content creators, what’s realistic to expect, and how to know if your numbers are actually performing well.

Here’s the thing: most creators assume they’re underperforming — but that’s often based on feelings, not facts. I’ll walk you through real industry benchmarks (yes, I did the research for you 🤓) AND share insider data from some of our Duett client projects — including specific numbers for welcome sequences, nurture emails, and newsletters that you won’t find anywhere else!

If you’ve ever wondered whether your email stats are “good enough” — this episode will give you the clarity and confidence to measure your own success the right way.

In this episode, you’ll learn about:

• Why industry benchmarks are helpful — but also why they might not apply to your audience (and what to measure instead)
• Why welcome sequences perform differently than weekly newsletters
• A type of email layout that tends to get more clicks for bloggers (can you guess what it is?!)
• The deeply overlooked stats that have a HUGE impact on your overall site traffic and revenue
• Why focusing on total clicks might be more worth your time than focusing only on your click-through rate
  

Check out this episode's blog post 

Episode Resources:

Goals & Growth Tracker

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Leveraging networking for list growth? Heck yes!

I got to chat with Deanna Seymour, the founder of The Playhouse — a creative, community-driven space for freelancers and solopreneurs to connect, share their expertise, and grow together — about how she uses events to get visible and grow her email list (and paid membership).

We talk about how Deanna promotes these events and how they lead to email list growth — with a special on-the-interview coaching strategy session with yours truly (that’s me, Allea Grummert) to help ensure she’s welcoming her new subscribers, inviting them to her membership, and onboarding new members to keep them happy and coming back for more!

In this episode, you’ll learn about:

• How Deanna brings people together through events that feel natural and engaging (and why there are no replays!)

• Why collaborations have been key to building her community and email list

• The simple automation she can set up to tag event registrants and trigger a sequence to welcome them to her list

• How to prevent current members from getting unnecessary emails while still nurturing new leads

• The small but impactful email tweaks that make simple emails more engaging

• Ways to make visibility and networking feel more comfortable, even if you’re thinking, “it’s not my thing”
  

Check out this episode's blog post 

Episode Resources:

What's Your Visibility Vibe? Quiz: jointheplayhouse.com/quiz

Connect with Deanna:
https://deannaseymour.com/

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

What if you could make your emails feel like they were written just for each of your subscribers? That’s exactly what today’s guest, Brennan Dunn, is a pro at.

Brennan is the founder of RightMessage, author of This Is Personal: The Art of Delivering the Right Email at the Right Time, and a true personalization wizard. His innovative tools — created by his genius mind as a developer — help creators and businesses deliver highly relevant, high-converting emails without needing a team of developers or copywriters.

In this conversation, Brennan shares how personalization can lead to increases in sales conversions from email and sales pages. We break down what “personalization” really means, how tools like RightMessage simplify the process, and why small tweaks (like a tailored headline) can make a world of difference in your email and website engagement. 

This is a conversation I’ve been looking forward to having with Brennan for months, and I’m so glad I get to share it with you!

In this episode, you’ll learn about:

• How RightMessage helps businesses collect and use subscriber data to deliver hyper-relevant, personalized content
• The types of data you can use to personalize emails and websites — from quiz results to website behavior tracking
• Real-world examples of creators using personalization to increase their sales and engagement (with astonishing success!)
• Why you don’t need to be a developer or copywriter to implement advanced email personalization
• Brennan’s predictions for the future of email marketing (including why personalization is here to stay)

Check out this episode's blog post 

Episode Resources:
RightMessage
This Is Personal: The Art of Delivering the Right Email at the Right Time

Connect with Brennan:
LinkedIn
Twitter
Website
Email

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

AI is changing the online content landscape, and as creators, we’re now competing not just with each other, but with AI-generated content that’s flooding search results and social media. So, how do you stand out and ensure your audience keeps coming back to you?
In this episode, I break down why differentiation is your biggest advantage over AI and how you can use email marketing—specifically, a well-crafted welcome sequence—to build trust, share your story, and create lasting relationships with your subscribers.

In this episode, you’ll learn about:

• Why AI is a growing challenge for creators and how it’s impacting search results, blog traffic, and audience engagement.
• What AI can’t replicate—your experience, creativity, and the human connection you bring to your audience.
• How a strong welcome sequence helps you stand out and builds a deeper connection with your readers.
• What to include in your welcome emails to establish credibility and make subscribers feel like they know you.
• Real examples of high-performing welcome emails from bloggers and brands who are using them to connect with their audience and drive engagement.

Check out this episode's blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

The worst you can do for your energy and mental health is to do lots of marketing you do NOT want to do. It irks you to no end because it’s draining your creativity and likely not giving you the results you want. But in this conversation with Andréa Jones, we’re going to talk about choosing the RIGHT marketing for you to have a mindful, peaceful and intentional approach to marketing your business online.

And, of course, we dig into Dréa’s own experience with email marketing: What shifted for her, what works for engaging her audience, and what she recommends for creators looking to do the same.

In this episode, you’ll learn about:

• The major “aha” moment (aka: data) that shifted her business and marketing membership in 2024
• How she moved from YouTube to social media strategist to now epic online expert with an email list of 18k+ and a membership with over 4000 students
• What you can do to seek balance and intentionally with your marketing (and avoid burnout!)
• Examples of storytelling and weaving your personal details into your emails
• Dréa’s forecast on trends in online marketing 👀

Check out this episode's blog post 

Connect with Dréa:
Website
Instagram
Social Media Reset
The Mindful Marketing Podcast

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

In this episode, I’m chatting with Duett client Brittany Mullins, the cookbook author, recipe developer, and health coach behind Eating Bird Food — a thriving food blog focused on helping people eat healthier without sacrificing flavor.

Brittany reached out to me at the start of 2024 because she was ready to get more organized and strategic with her email marketing. Since then, she’s grown her email list by over 20,000 new subscribers and increased her revenue through site traffic and product promotions (both automated and launch-style).

"I think that's the biggest thing — just knowing who your audience is, figuring out what they're struggling with right now, and trying to solve those problems for them. That’s what makes people want to follow along." – Brittany Mullins

What stands out most about Brittany's approach is her ability to build trust with her audience while promoting products she genuinely loves. She does this through:

Her new subscriber welcome sequence that shares her personal story and builds connection with readers — making them more likely to stick around and engage with her content long-term
Consistently valuable newsletters that are easy to consume — helping her audience feel supported and making it simple for them to take action without feeling overwhelmed
Her thoughtful, story-driven promotional emails that share a favorite affiliate offer or her own products — because she knows that if it helped her, it can help her readers too (and that’s why they convert)

If you’ve ever felt hesitant about promoting products to your audience, or sending multiple emails to your list each week, Brittany's story will show you how you can do this with confidence, authenticity, and trust with your subscribers.

In this episode, you’ll learn about:

• How Brittany’s welcome and nurture sequences are structured to build trust and keep subscribers as loyal blog readers
• How Brittany uses snippets and conditional content to tailor her messages and avoid overwhelming her audience — so the right subscribers get the right message at the right time
• Why her Friday Faves email works so well and how it drives consistent affiliate revenue — and why it’s Brittany’s easiest win each week
• Brittany’s product sales strategy, including limited-time discounts, for her product-based and affiliate-focused promotions
• Why storytelling in emails helps foster deeper connections with subscribers — and how to weave it into your copyWhat she learned by doing an audience survey — and how it consistently shapes the way she creates content and products

Check out this episode's blog post 

Connect with Brittany:

• Brittany's Blog
• Brittany's Instagram

Episode Resources:

Brittany’s Macro Guide

Brittany’s Protein Meal Plans

SamCart – Platform Brittany uses to sell her meal plans

Kit – Email platform Brittany uses for automations and list management

Coaching Program & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

From panic to confident sending — this week’s guest has come a long way in her email journey, and I'm so excited for you to tune in!

In this episode of Happy Subscribers, I’m chatting with Alisa Cohn — executive coach to top startup founders and Fortune 500 leaders (think Venmo, Etsy, Google, and Dell) — about how she uses email to stay connected with her audience and grow her reach.

Alisa is also the author of From Start-Up to Grown-Up, the host of the podcast by the same name, and a wildly creative thinker and connector (and powerlifter 🏋🏼‍♀️). And while she’s expanding her reach through speaking events, LinkedIn videos, and podcasting, it’s her email list that allows her to build the deepest, most consistent relationships with her audience (going on over 20 years!).

Whether you’re a coach, creator, or consultant, Alisa’s reflections on what makes a newsletter useful to your readers — and worth the time and energy as the creator — are based on YEARS and years of her first-hand knowledge and experience. Tune in for some practical strategies you can put to use right away.

In this episode, you’ll learn about:

• What to do when you feel self-conscious hitting “send” — and if it ever feels easier

• How Alisa grew her list from 6,000 to 8,000+ subscribers without paid ads

• Repurposing video, podcast, and coaching content into emails for maximum helpfulness

• Where inspiration strikes and how Alisa gets those ideas into a newsletter ASAP

• How Alisa's thinking about list swaps, the Kit Creator Network, and other list-growth strategies

• Alisa's process (and challenges!) with staying consistent — and a few tips from Allea to make it easier

Check out this episode's blog post 

Connect with Alisa:

• Download Alisa’s 5 Scripts for Delicate Conversations 
• Purchase her book here
• Listen to her podcast here
• Follow her on Twitter & Instagram
• Alisa's website

Episode Resources:

• Otter AI 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

"Margin isn’t a luxury — it’s a choice. If you don’t create breathing room in your business, it’ll suck the life out of you."

On this episode of Happy Subscribers,I sat down with my real-life friend Shawn Blanc, a business and productivity coach, to talk about how he runs a full-time business on part-time hours (yep, it’s possible!) and helps others do the same. 

Ever feel like your business is running you, instead of the other way around? This episode is for you.

During our conversation, we dive into how Shawn went from working 70+ hours a week in a chaotic corporate job to building a sustainable, thriving business on his own terms. We talk about why creating margin (aka breathing room) is not a luxury — it’s essential for business growth — and how treating your email content as a reusable ASSET can help you work smarter, not harder.

We get tactical too! Shawn shares how his first email launch tripled his sales with just 500 subscribers and how creating two specific email automations has allowed him to keep engaging his audience without constantly reinventing the wheel. We also get into how he’s using AI to repurpose content and why consistency and storytelling are key to building trust with your audience.

In this episode, you’ll learn about:

• How Shawn went from working 70+ hours a week in a toxic work environment to building a business on part-time hours
• Why creating margin and breathing room is essential for long-term business growth
• How Shawn’s first email launch tripled his sales — with only 500 subscribers
• How to create email content that becomes an asset — working for you long after you send it
• Why consistency and storytelling in email marketing are more powerful than chasing trends
• How Shawn uses AI to create weekly content outlines in minutes — based on past research and customer insights

Check out this episode's blog post 

Connect with Shawn:
The Focus Course
Instagram @ShawnBlanc

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

What does it look like to treat your blog like a magazine and your emails like a conversation?

In this episode of Happy Subscribers, I’m chatting with Tara Bench — known online as Tara Teaspoon — a seasoned food editor, cookbook author, and blogger who has worked for brands like Martha Stewart Living and Ladies’ Home Journal before launching her own online platform.

While Tara never planned to be a blogger, she’s built a thriving content business — and today, she’s getting strategic with how she uses email marketing to connect with her audience, drive traffic, and increase revenue. From workflows to welcome sequences, she’s testing new ideas (including sending 4–5 emails a week!) and making email work for her business.

Whether you're just getting started with email or looking to make yours more personal, impactful, and efficient — this episode is packed with inspiration and practical tips you can use right away.

In this episode, you’ll learn about:

• The specific strategies Tara uses to grow her email list — including collaborations — and which forms she STOPPED using

• The mix of short + long emails she sends each week (and why variety works!)

• The systems she uses to plan her email content around seasons and holidays

• Why she doesn’t worry about repeating content — and how that’s actually a smart subscriber strategy

• How Tara mixes personal storytelling and professional content to create emails her readers love

• Tips for writing ahead and building authentic relationships — even when you’re not writing in real time
  

Check out this episode's blog post 

Connect with Tara:

Tara’s website

Follow Tara on Instagram

Tara’s cookbooks

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

If you’re a food blogger exploring all the ways you could earn more money — ads, affiliates, sponsorships, digital products, maybe even a membership — this episode is for you.
In this conversation, I’m joined by the delightful and multi-talented Jenna Arend, General Manager of Pinch of Yum.

Going into this conversation, I wanted to know: How did the Pinch of Yum team land on the specific monetization strategy of selling digital meal plans — and why does it work so well?
We dig into how they listen to their audience, how that feedback informs their content and product strategy, and how their dedication to a warm, consistent brand voice (hi, Lindsay!) helps make every email feel personal, approachable, and easy to consume (just like POY’s crockpot carnitas 😋).

Jenna shares how their small team was able to test and create a digital product their subscribers truly wanted… and how email marketing helps them launch and sell it successfully (again and again).

In this episode, you’ll learn about:

• How the Pinch of Yum team structures email content each week to share new recipes, old recipes and product affiliate links
• The process for drafting emails in Lindsay’s voice (even when she’s not writing every word) in order to keep the brand approachable and subscribers engaged
• How they decided to launch seasonal paid meal plans — and the exact process they used to test the idea for free before selling them 
• The simple tech stack they use for promoting and delivering their meal plans (hint: it’s just ONE platform!)
• Their new Instagram-to-email strategy that’s working surprisingly well 

Check out this episode's blog post 

Connect with Pinch of Yum:

Pinch of Yum Website
Pinch of Yum Instagram

Episode Resources:

Grocers List — the platform Pinch of Yum uses to convert Instagram followers into email subscribers  (Use code: duett at checkout)

Kit — the email platform Pinch of Yum (and Allea!) uses

Coaching Program & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

If you’ve been sitting on a list of subscribers for a while but feel like your email strategy is still a bit… chaotic? Or non-existent? Or stuck in 2019?
You’re not alone.

In this episode, I’m sharing five specific reasons email can feel harder than it should — even when you know it matters and what to focus on instead to finally feel confident (and even excited!) about how you’re showing up in your subscribers’ inboxes.

This episode was inspired by a conversation with my client Jean — a busy mom, blogger, and creator who was stuck in the “I should be doing more with email…” loop.

But here’s the thing — she didn’t need more content or better intentions. She needed a system that actually worked for her.

So if it’s been a while since you checked your automations, sent a newsletter you were proud of, or felt clear on what’s actually happening when someone joins your list — this episode will help you take the right next step, with way less friction.

In this episode, you’ll learn about:

• Why email feels heavy (even when you’re motivated to make it work)

• What broken systems and decision fatigue are really costing you

• How to build trust with subscribers without having to “be on” all the time

• What actually makes automation work and why it doesn’t have to feel robotic

• Five practical shifts to make email easier, more sustainable and way more fun 

Check out this episode's blog post 

Episode Resources:

Email Strategy Playbook

Book a FREE Discovery Call

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

“If you’re only writing the kind of emails you’d want to read, you’re leaving money on the table.”
- Allison Hardy

Writing sales emails is a CRAFT, but it also needs to generate RESULTS, right?

Thing is: not everyone buys for the same reasons, so if you want to sell more confidently (and serve more people), you need to write for what your different types of buyers actually need to hear and what they’ll respond to. 

In this episode of Happy Subscribers, I’m joined by fellow email marketing strategist Allison Hardy, creator of the Six Figure Secrets Podcast, to unpack the seven emails every sales sequence needs and how to align each one to a different buyer type on your list.

We break down what motivates different buyers to take action, how to address their specific questions or hesitations, and why your sales sequence should never speak to just one kind of buyer.

In this episode, you’ll learn about:

• The 7 buyer types on your email list and how to write emails that speak to each one
• Why telling simple, relatable client stories builds trust with skeptical buyers
• How to make your emails feel personal and approachable without oversharing
• The role of a lead magnet in attracting the right people
• Allison's two primary suggestions for list growth leading up to a launch

Check out this episode's blog post 

Connect with Allison:

Allison’s Six Figure Secrets Podcast 
Allison's Instagram
Allison's $80k Email Template

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

In this episode of Happy Subscribers, I’m joined by Bree Pair — creator coach, founder of Thrive, and email marketing fangirl — to talk all things email list growth, mindset, visibility, and the role data plays in making smarter decisions AND how it actually allows us to be more creative. 

We explore how creators can find stability (and financial freedom!) in email marketing, what numbers to pay attention to, and how to avoid the cycle of constant creation that leads to burnout. Whether you’re a blogger, influencer, coach, or online educator — Bree’s insights will help you use your email list more strategically while still showing up as your true self to connect authentically with your subscribers.

In this episode, you’ll learn about:

• What data actually matters when it comes to growing your email list (hint: it’s not just your conversion rate)
• The definition of “leading” and “lagging” KPIs (key performance indicators) — and how knowing the difference will change your outlook on growth
• Why obsessing over open rates and click-throughs can kill your creative momentum — and what to obsess over instead 
• The mindset shifts creators need to show up confidently in their emails and get SEEN
• Why storytelling — even short and simple mentions of personal details — builds trust and connection with your audience (guys, Bree gives us examples!!)

Check out this episode's blog post 

Connect with Bree:
Thrive Together Website
The Thrive Podcast for Content Creators
The Visibility Marketing Game 

Episode Resources:
We Need Your Art by Jenni Marie 
Free Mini Coaching Call Application 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Travel blogging isn’t dead — and neither is blogging in general. It’s still a more-than-viable way to make money online while doing something you love!

In this episode, I want you to meet Laura Peters of Mike & Laura Travel. Laura is a travel blogger — and she’s also a blogging expert committed to helping other travel bloggers transform their passion into sustainable businesses that captivate readers while also providing a pathway to true freedom and adventure.

And how does she love to do this most? EMAIL, BABY.

We talk about the exact ways Laura uses her email list today (she’s managing multiple!) to connect with readers, build a stable, income-generating business, and help her audiences thrive by sharing super valuable content through weekly emails.

And perhaps my favorite takeaways are what I learned from Laura about doing things your own way — like her LIVE (not-evergreen!) weekly webinar, her SLO (self-liquidating offer) funnel setup, and how she keeps everything simple to avoid burning out.

In this episode, you’ll learn about:

• How Laura went from “no traffic” to full-time travel blogging income (and six figures!) in under 18 months
• Why she shows up LIVE for her webinar every single week — and how that improved her conversion rates vs. going evergreen
• How Laura has built a massively successful business while not relying on social media
• The difference between being a travel blogger and an influencer (and where they overlap)
• Creative ways to earn more money from your email list, including the exact funnel Laura uses to grow her list and make sales — even if you’re not in a “business” niche

Check out this episode's blog post 

Episode Resources:

Scale Your Travel Blog course
Laura’s email archive (great for research or inspiration!)

Connect with Laura:

Website
Instagram
Travel Blogging Coaching

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

If you’ve ever felt stuck wondering what to send your list… how to promote your products without sounding pushy… or whether email is even worth the all effort — you are very-much not alone.

In this episode of Happy Subscribers, I’m teaming up with Bjork Ostrom from Food Blogger Pro to answer email marketing questions from their membership community. (These are the same questions I hear from creators like you all the time!) 

If you’re a creator of any kind — food blogger or not — and you’re looking for simple, sustainable ways to grow your list and connect with your readers, this episode’s for you.

In this episode, you’ll learn about:

• What to actually send your list (and why you don’t need to start from scratch every week)

• Why sending the same email to your whole list is actually totally OK

• How to balance weekly emails with automations that keep working in the background

• Why “freebie overwhelm” might be slowing you down — and how to fix it

• How to promote your product or membership without overwhelming your audience

• What you actually need in place to start growing your list with confidence

• How to know when it’s time to segment your list (and when it’s totally fine to wait)
  

Check out this episode's blog post 

Episode Resources:

Food Blogger Pro Membership (affiliate link)

Apply for a mini email marketing coaching call with Allea

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

Episode Summary:

“What do you actually want your email list to do for you and how do you want to show up for them?” - Becky Mollenkamp

Let’s be real: choosing an email platform can feel like a techy tug-of-war. Do you pick a platform built for list growth and discoverability (like Substack)? Or do you stick with a tool designed for long-term sales and automation (like Kit)?

In this episode of Happy Subscribers, I’m joined by feminist business coach and serial podcaster Becky Mollenkamp, who uses both Substack and Kit to help you think more strategically about which platform actually works for you, your audience, and your business goals.

Tune in to get a true “inside look” at the what and why between these two competing platforms!

In this episode, you’ll learn about:

• Why Becky left Kit for Substack and why she came back to Kit later
• The hidden downside of paid newsletter models (and what no one’s really telling you)
• What makes Substack feel more like social media than email marketing
• Why you don’t have to use every bell and whistle of an email platform to “make it worth” the cost
• How to define success for your email list (no matter which platform you choose) based on the content and goals of your business

Check out this episode's blog post 

Connect with Becky:

Becky’s Website & Email List
Feminist Founders on Substack
Assigned Reading on Substack
Feminist Podcasters Collective

Episode Resources:

Email Strategy Playbook
Book a FREE call with Allea

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

In this episode, you get to meet my friend Ally Anderson of Akari Digital and she is a freaking WHIZ. I mean that with all of the air in my chest. I learned so much on this call with her that I cannot wait for you to hear and learn about it too!   Whether you’re a content creator, blogger, course creator or service provider, join us as we go deep into the stats and numbers of email marketing!    Once you have better data, you’ll be able to use your time and energy on the strategies that work BEST for reaching your audience. We love saving time and getting better outcomes, don’t we?

In this episode, Ally shares:

• Examples of KPIs for different platforms, different goals and different types of creators

• Her honest opinion on using the double opt-in as you grow your list

• The one really important tech factor that could be keeping your emails from being seen

• Practical strategies for how to track your activity and engagement from email

• What tracking tool you need to set up ASAP

Check out this episode's blog post 

Connect with Ally:
https://akaridigital.ca/start/

Episode Resources:
Book a FREE Discovery Call 

Coaching Programs & Services:

The Duett Debut - Done for you email copywrting & automation setup 

Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

Today kicks off part one of a two-part series all about defining and creating your personal brand — not just on your website, but in your emails, too. 

Because in a world of content overload (and AI!), your brand is what makes you recognizable, relatable, and worth remembering. Establishing a clear brand helps you differentiate yourself online — for your audience and for yourself.

In this episode, you’ll learn about:

• The difference between a “pretty logo” and a true brand strategy (and why skipping the strategy step will come back to bite you)
• The “waterfall effect” of branding: how strategy flows into visuals, messaging, and your email subscriber experience
• The role of brand values in how you show up online and how they help you attract the right audience
• How showing up as your real self (quirks and all) creates stronger human connection than polished perfection
• A simple gut-check you can use to see if your brand still feels on point or if it’s time for a refresh

👉 And don’t forget — this is just part one! Next week on The Vine Podcast (go ahead and subscribe now), Madison interviews me about the next step: weaving your brand into email with a welcome sequence that helps new subscribers get to know you right from the start.

Check out this episode's blog post 

Connect with Madison:
The Vine Podcast
Grace + Vine Studios Website
Grace + Vine Studios Instagram
Joyfully Mad Food Blog
Joyfully Mad Instagram

Episode Resources:
FREE Duett's Your First Welcome Sequence

Duett Services:

The Duett Debut - Done for you email copywriting & automation setup 

Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Feeling like marketing your business means doing all the things, all the time? 

In this episode, I'm joined by friend and client Tayler Cusick Hollman — marketing strategist, founder of Enji, and longtime business owner with marketing WISDOM to share!

She and I talk about how to make marketing feel less overwhelming and more effective… especially when you don’t have time to waste.

Tayler breaks down the biggest mistakes she sees small businesses make when it comes to marketing and how to get clearer on where to focus your time and energy.

We talk about how knowing your audience inside and out makes every other marketing decision easier from what kind of content to create, to which platforms to prioritize, to how to sell without feeling salesy. 

In this episode, you’ll learn about:

• Why “just post on Instagram” isn’t a great marketing strategy (and what to do instead)



• What questions you need to answer in order to create *a strategy that actually works for your business*
• Tayler’s multiple life cycle marketing sequences and how you can use a similar strategy for your subscriber journey
• Why your to-dos should directly align with your goals (and what tasks are more than okay to get rid of)
• Ways you can learn more about what your audience really, really wants and how to incorporate this into your email strategy

Check out this episode's blog post 

Connect with Tayler:
Follow Enji on Instagram

Episode Resources:
How to create a simple marketing strategy for your small business
Check out Enji – Tayler’s software that helps small business owners plan and execute a simple marketing strategy 
BDOW! List building tool
Your First Welcome Sequence Freebie

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

In this episode, I’m joined by Elli Runkles — business strategist, mindset coach, and co-founder of Supported CEO, to talk about what it actually takes to turn new subscribers into loyal readers (and buyers).

From evergreen emails to intentional post purchase onboarding, Elli shares the system she’s built to warm up cold leads, make emails easier to send, and let an automated nurture sequence do half the heavy lifting. 

You’ll also get a peek into her email based membership — a low-cost, high value offer that delivers content to members on autopilot plus her take on using AI to write emails without sounding like a robot.

In this episode, you’ll learn about:

• A peek inside Elli’s paid, email based membership and how it runs on autopilot each week
• Why growing your list through Facebook ads or social media isn’t enough if you don’t have a plan to nurture them


• How weekly evergreen emails can keep cold leads engaged and promote your offers over time


• The key connection between your free content and what subscribers do after they spend “their first dollar” with you


• Why real life conversations with your audience are your best email content ideas
• How she uses AI as a second draft editor to organize written content without losing her voice

Check out this episode's blog post 

Connect with Elli:

Supported CEO
CEO Journal Club 
The Recalibration Journal 
Instagram

Episode Resources:

Book a FREE Discovery Call 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

In this episode, I’m chatting with a Duett client and absolutely inspiring creator. Everyone, meet Christine McMichael — founder of Jar Of Lemons, a food blog that’s all about helping busy women create healthy, delicious meals without the overwhelm.

Christine started blogging back in 2015, but it wasn’t until 2022 — motivated by a drop in search traffic — that she began showing up more intentionally through her email list. And, let the record show, she has the results to prove how it’s paid off for her — with more subscribers, a deeper connection with readers, an approachable personal brand, and how she’s become someone her audience trusts (and wants to buy from!).

If you’re not sure *how* to show up as a personal brand to your audience — and create a consistent connection with your list — then you’ll want to tune in to hear how Christine made this shift in her own approach.

In this episode, you’ll learn about:

• What caused Christine to focus on email (after 7 years of blogging) and what strategies she put in place right away

• Her Instagram opt-in strategy that grows her list by 200–500 subscribers every week

• What automations she uses to help readers get familiar with her brand and get even more value from her content

• How she’s incorporating sales into regular weekly emails (and seeing it pay off!)

• The surprising mindset shifts allow Christine to create a list of more happy, connected email subscribers

Check out this episode's blog post 

Connect with Christine:

Website 
Instagram
TikTok

Resources Mentioned:

Email Strategy Playbook

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

What started as a way to reconnect with her German heritage and share authentic recipes from her home country has turned into a thriving blog, product suite, and soon-to-be-published cookbook.

In this episode of Happy Subscribers, I’m joined by Sophie Sadler, German food blogger and creator of dirndl kitchen, who shares her journey of growing her blog, her email list, and her business one lovely, energizing experiment at a time.

Sophie shares how she slowly built her audience (even after ignoring email marketing for seven years!), but how she’s finally prioritizing email to connect with readers beyond social media algorithms. PLUS, we have a full-on coaching chat about selling to her audience, using an evergreen nurture sequence in Flodesk, and ways she can make more money from her email list.
You don’t need to have email all figured out before you start. Sophie’s experience is proof that you can create an email strategy that grows with your business — even 3 kids, 1 cookbook, multiple courses, a membership, and hundreds of recipes later.

In this episode, you’ll learn about:

• Why Sophie ignored email marketing for years — and what finally changed her mind about giving it the time of day

• How experimenting with new content, opt-ins, and email strategies keeps her audience engaged (and herself excited about her work!)

• The technical how-tos to finally start your own long-term nurture sequence in Flodesk

• Strategies for selling to your list and what you can include in EVERY email to make sure they know how to buy from you

• How hiring help felt scarier when traffic dropped — and what she’s doing to diversify her income

Check out this episode's blog post 

Connect with Sophie:

Sophie’s Website
3-Day Eat Like a German Email Challenge 
Sophie's Instagram

Resources Mentioned:

Free Mini Coaching Call Application

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

The way this episode SURPRISED me… 😮

Kayla Burton — food blogger, food blog coach, and kind-hearted tech tutorial queen — joined me on Happy Subscribers, and y’all, I’ve got to spill the beans: She nurtured her email list weekly for two years with massively helpful, no-fluff content helping other food bloggers.

Then she launched her first webinar… and ended up with THIRTY new coaching clients. (Yes, THIR-TY!)

If you want a real life example of a two year commitment to value, consistency and connection — this conversation with Kayla will give you practical tips for your own journey with email marketing.

My favorite takeaway?

When you genuinely care about your audience and help solve their real problems (with consistency and generosity) the results show up in relationships and revenue.

Kayla’s story is proof that thoughtful, helpful emails don’t just build trust… they build a loyal, engaged community that’s excited to learn from you.

In this episode, Kayla shares:

• What she’s learned from sending newsletters for 2+ years including 6 of her favorite personal lessons

• Why she was nervous to send emails at first and what’s changed to boost her confidence in a way that makes it easier

• How she’s used her newsletter to find her voice and confidence as a thought leader in the food blogging industry

• How community building actually happens through email marketing

• Why you don’t need anything fancy to grow a thriving, newsletter list of dedicated fans

Check out this episode's blog post 

Episode Resources:
Free 5-Day Food Blog Foundations Email Course
Email Strategy Playbook 

Connect with Kayla:
Instagram

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Q4 is like the Super Bowl for most content creators. 

Shopping deals, food, holiday decor, food, entertainment ideas, FOOD.

Tis the season for more site traffic! Yay!   When I think of people visiting to your site in droves — coming in HOT from Google and Pinterest — my immediate thought is:

How do we turn those page visits into email subscribers? 

In this week’s episode of Happy Subscribers, I’m sharing all sorts of ways to do this — and ways to make it simple to “turn up” what you’re currently doing or what you’ve done in the past to:

• Drive more email list sign-ups • Boost site traffic from email (both with new subscribers AND your existing ones) • Make your seasonal emails stand out and feel purposeful • Keep your subscribers happy in a busy inbox season • Make more money from sales and promotions 

Check out this episode's blog post 

Episode Resources:

Spotlight Subscribe (Grow)

Book a FREE Discovery Call 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

Being a publisher is HARD WORK.

There are ways to make it easier, but the reality is:

• Your to-do list will never be done
• Your content will never be perfect
• A new social platform will pop up (will you join it?!)

But it’s also WORTH IT. 

In this episode, I’m joined by Colin Devroe of NerdPress for the permission slip you didn't know you needed to embrace the ever-changing landscape of the online space.

To keep showing up. To differentiate yourself. And to and to enjoy the journey, even when the path feels messy or uncertain.

Whether it’s life, growing a garden, or raising kids, things are always in flux. 

So what does this mean when your JOB as a publisher is "always changing, always flowing?" (cue Pocahontas)

“Be okay with a constant state of change… Be okay with the chaos. Be okay with a to-do list that may never be done.”

Your role as a publisher online is VERY important. To your audience, to the world, but also to your own sense of autonomy and creativity, and my conversation with Colin will give you more of what you need to keep the fire alive… even when things feel weighty.

Check out this episode's blog post 

Connect with Colin:
Website
Hubbub

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

Two things need your attention right now:

1. Your relationship with caffeine... who, me?

2. The way you write and send emails

Because while you may be sending emails… are you actually building relationships?

In this episode, Matthew Smith — founder of Really Good Emails and Wimp Decaf Coffee Company — is here to challenge our thinking on both fronts.

And let me tell you… he’s convincing. 😂

Matthew says that how we speak to our customers through email shapes how they feel about us especially in a time of AI overload (I’m sensing a theme here…).

“Email is relationship delivered.”

In this episode, you’ll learn about:

• The narcissistic nature of most email copy and why that turns readers off
• Using “empathy guesses” to make your emails feel more personal and your readers more understood
• How to be “programmatically relational” (yes, even in automations!) to better serve your readers and your bottom line
• Defeating decision fatigue with ONE clear offer for new subscribers
• Why educating your audience about their purchase and your brand builds real trust

Connect with Matthew:
Website (Use code: HAPPY SUBS for 20% off!)
Instagram 

Episode Resources:
The Challenger Sale by Matthew Dixon and Brent Adamson
Beefree Email Template Builder
Term mentioned: Non-violent communication framework 

Check out this episode's blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

This one feature from Kit has helped 44% of my email list find me... no pop-ups, paid ads, or consistent social promos required.

And it’s so promising (and proving) results for creators that even big name bloggers are switching platforms just to access it. 

If you’re already a Kit user, I want to help you leverage the Creator Network to recommend (and be recommended) to potential subscribers. And if you’re not a Kit user (yet), you may want to consider the switch!

Maybe you’ve heard about the Creator Network but haven’t dug into it yourself. I get it, it can be a lot to wrap your mind around but tune in to this episode to learn more

Hot take: This list growth engine is powerful enough to consider moving to Kit. It’s seriously one of the best features of Kit... AND once it’s set up, it grows your list for you on autopilot.

Trust me, whether you’re a Kit user (yet) or not, tune in to see what’s possible when you use the Creator Network to grow your list!

In this episode, you’ll learn about:

• What the Creator Network is and how it works
• How to recommend creators your audience will love
• Tips for setting up your profile to attract great-fit subscribers
• How to keep your list healthy as it grows
• The tech setup you need to make sure your new subscribers get your welcome emails
• Answering specific Duett subscriber questions that YOU might be wondering about too!

Check out this episode's blog post 

Episode Resources:

Apply for a free mini coaching call
Kit (affiliate link)
Kit's Creator Network (affiliate link)
Duett Creator Network profile 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

With SEO algorithm changes impacting website traffic and social media reach feeling unpredictable, it’s more important than ever to build parts of your business you truly own. 

In this episode, I’m joined by copywriter and marketing strategist Emily Baksa, who helps food bloggers turn what they already have into profitable digital products. Emily guides clients through simple, strategic launches... no big rebrands, no expensive new course builds, just low-cost, high-value products that solve real problems and generate real income for creators.

We dig into the strategy behind small (but mighty offers), the tech and email setups that make selling seamless, and the mindset shifts you need to start charging for your expertise with confidence. If you’ve been wondering whether creating a digital product is worth it, or how to do it without scaring off your audience, this conversation will give you the clarity (and courage) to take that next step.

In this episode, you’ll learn about:

• How to identify a profitable product idea using content you already have
• Ways to test what your audience actually wants (and will pay for!)
• How to price low-ticket offers for maximum reach and impact
• Mindset shifts to overcome discomfort around selling
• Why building an email list and creating your own products gives you long-term stability 

Check out this episode's blog post 

Connect with Emily:

Emily's free resources
Instagram

Resources Mentioned:
Free mini coaching call 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

Episode Summary:

If you’ve ever felt like paying for ads is the only way to grow your audience, this episode is your permission slip to stop handing your money over to The Big Guys.

Because there’s another way — a more reliable, personable, and profitable way — and Tracy Beavers joined me on Happy Subscribers to talk us through it. I’m thankful she did because I learned a LOT about what’s possible for growing my reach and somehow she makes it all seem so dang achievable.

If you haven’t met Tracy yet, she’s an organic growth expert, educator, and coach with 20 years of corporate sales experience who’s helping business owners grow their list and boost visibility without a giant ad budget. 

And her secret weapon? Conversations.

Specifically: conversations in the DMs with real people, like the real person you are. Not just any DMs. But conversations that lead to:

• New subscribers because you’re resourceful and helpful with lead magnets to share
• New collaborations because you know your niche and can show up in others’ spaces
• Less stress around finding “the next lead” (thanks to a system and strategy that puts *people* first)

In this episode, you’ll learn about:

• How to get replies in the DMs (and what I likely did wrong when I tried it… oops!)

• Tracy’s launch strategy (refined over 10 launches and counting!!)

• The mindset shifts you need to DM strangers without feeling icky

Check out this episode's blog post 

Connect with Tracy:

Create Online Business Success Podcast
Her FREE Facebook Group 

Resources Mentioned:

Book a FREE Discovery Call 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert

 

Episode Summary:

Most food bloggers try to monetize with ads and affiliates.


Adam built a system that pays him before the traffic even shows up.


Now he uses his blog as a funnel to sell cooking classes, grow a thriving membership, and support a mission he genuinely believes in — and his email list is doing a lot of the heavy lifting.

In this episode, Adam Sobel, award-winning vegan chef and founder of The Cinnamon Snail, shares how he flipped the traditional food blog model on its head by focusing on evergreen funnels, email automation, and intentional content strategy. His approach isn’t just strategic, it’s deeply purposeful.

After closing his beloved NYC food truck during the pandemic, he started teaching cooking online… and quickly became obsessed with optimizing funnels, email strategy, and the subscriber experience. (A man after my own heart.)

I can’t wait for you to go down these email and product funnel rabbit holes with us. You’ll learn so much from Adam!

In this episode, you’ll learn about:

• Why Adam treats his food blog as top-of-funnel and not the final product that relies on traffic solely for ad revenue
• How he grows his list by 1000 subscribers each month (without paying out of pocket, thanks to strategic tripwires and product offers that cover his Facebook ad spend)
• The systems he’s built to turn page views into free class sign ups, purchases with order bumps, and new membership sign ups
• The strategies he uses to engage with subscribers in a way that honors their experience with his brand so far (aka, personalization!)
• How he uses Kit tags, liquid content, and super smart email automations to test what's working within his web of funnels
• The mindset shift he believes every content creator needs to hear (and should make) that will change how you think about your revenue and impact 

Check out this episode's blog post 

Connect with Adam:

Adam's website & classes

Episode Resources:

Countdown Hero
Mighty Network
Kit
SamCart
Thrivecart (alternative one-time purchase)

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert