Handmade & Beyond Podcast – Détails, épisodes et analyse

💻Certified Etsy SEO Specialist Program - Increase Traffic & Sales in as little as 2 weeks with no prior Etsy knowledge: https://www.handmadeandbeyond.com/certifiedetsyseo

📧Here's the tool I use for email marketing and Etsy keyword research: https://www.alura.io/?via=LLETSY

📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess

🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart 🌟

🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/communitysignup A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀

Etsy sellers often face challenges in scaling their businesses, primarily due to a lack of understanding of their roadblocks. This article aims to illuminate common pitfalls and provide actionable strategies to enhance sales and traffic on Etsy.

• Identify and address roadblocks in your Etsy business.
• Focus on conversion rates rather than just increasing traffic.
• Improve listing quality to justify pricing and attract buyers.
• Utilize marketing tactics like urgency and scarcity to boost sales.

One of the biggest reasons Etsy sellers struggle is their inability to pinpoint roadblocks in their business. When you don’t know where the issues lie, you end up spending time on activities that don’t contribute to growth. This can lead to frustration and, ultimately, quitting.

To avoid this, it’s crucial to analyze your business intuitively and focus on the right areas. Think of your business like a clogged drain; if you don’t identify the clog, the overflow will only worsen. Once you remove the blockage, you’ll see improvements in traffic and sales.

Let’s dive into some practical examples using Etsy stats. Suppose you have:

• 586 visits (unique visitors)
• 6 orders
• This results in a 1% conversion rate (6 orders / 586 visits).

A 1% conversion rate is average, but where should you focus your efforts? Should you aim to increase traffic or improve conversion rates?

If you increase visits to 1,000 but still have 6 orders, your conversion rate drops to 0.6%. Conversely, if you keep visits at 586 and increase orders to 10, your conversion rate rises to 1.7%. This indicates that improving conversion rates is often a more effective strategy than merely increasing traffic.

To boost your conversion rates, start with listing quality. Here are some factors to consider:

• Images: Ensure your photos are clear and showcase the product effectively.
• Value Justification: Clearly explain why your product is worth the price. Avoid simply lowering prices; instead, highlight unique features and benefits.
• Descriptions: Provide detailed descriptions that answer potential buyer questions and eliminate confusion.
• Shipping Times: Offer reasonable shipping times to encourage purchases.

In addition to improving listings, consider implementing marketing tactics:

• Coupon Codes: Offer discounts to customers who add items to their cart but don’t complete the purchase.
• Scarcity and Urgency: Create a sense of urgency by highlighting limited quantities or time-sensitive sales.

Let’s say you analyze a specific listing:

• 5 visits and 1 sale results in a 20% conversion rate. While this is impressive, the bottleneck is still the traffic. Focus on increasing visits to this listing rather than tweaking it further.

If you have 10 listings and 50 visits with 0 sales, the issue may not be conversion or traffic but rather the number of listings. With too few listings, you lack sufficient data to make informed decisions.

To improve your chances of success:

• Increase Your Listings: More listings mean more opportunities for traffic and sales.
• Optimize Each Listing: Ensure each listing is fully optimized with relevant keywords and tags.

In summary, the key to transforming your Etsy sales from $0 to $100,000 lies in identifying and addressing your business's roadblocks. Focus on improving conversion rates through high-quality listings and effective marketing strategies. Remember, your time is valuable; prioritize actions that will yield the most significant impact on your business. By doing so, you’ll set yourself up for long-term success in the Etsy marketplace.

💻Certified Etsy SEO Specialist Program - Increase Traffic & Sales in as little as 2 weeks with no prior Etsy knowledge: https://www.handmadeandbeyond.com/certifiedetsyseo

👨‍💻Here's the AI blog tool I use for marketing: https://tryjournalist.com/?via=LL 📧Here's the tool I use for email marketing and Etsy keyword research: https://www.alura.io/?via=LLETSY

📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess

🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart 🌟

🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/communitysignup A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀

Marketing your Etsy shop can seem overwhelming, but with the right strategies, you can drive traffic and boost sales in just a few minutes a day. This guide breaks down effective marketing techniques that anyone can implement, regardless of experience level.

• Leverage both Etsy and external marketing for maximum traffic.
• Utilize video content across various platforms to engage your audience.
• Start an email list to build a loyal customer base.
• Repurpose content to save time and increase reach.
• Be consistent in your marketing efforts for sustained growth.

Marketing is essential for driving traffic to your Etsy shop. More traffic means a higher potential for sales. You can either let Etsy find traffic for you or take a proactive approach by utilizing external marketing strategies. Combining both methods can significantly enhance your shop's visibility.

Video marketing is a powerful tool for Etsy sellers. There are two main types of video content:

1. Long-form videos (over a couple of minutes)
2. Short-form videos (under 3 minutes)

• Social Media: Facebook, Instagram, TikTok, and Pinterest are excellent platforms for sharing both long and short videos. You can cross-post content between Facebook and Instagram to maximize reach.
• YouTube: This platform is unique as it serves as both a social media site and a search engine. You can create long-form content and also utilize YouTube Shorts for quick engagement.

While audio content, like podcasts, may not directly sell products, it can be a valuable tool for building brand awareness. Consider discussing topics related to your niche and linking back to your Etsy shop in the show notes.

Written content, including blogs, is still a powerful way to attract customers. Here’s how to leverage it:

• Blogging: Create blog posts that include keywords related to your products. This can help improve your SEO and drive traffic to your shop.
• Social Media Posts: Use platforms like Instagram and Facebook to share written content and images that engage your audience.
• Email Marketing: Build an email list to keep your customers informed about new products and promotions. Offering discounts or free guides can incentivize sign-ups.

Partnering with influencers can help you reach a broader audience. However, it’s crucial to choose influencers whose niche aligns closely with your products. Here are some tips:

• Research Influencers: Look for micro-influencers who have a dedicated following in your niche.
• Evaluate Past Collaborations: Ask for references to ensure they have successfully promoted similar products before.

To wrap up, here are some essential tips for effective marketing:

1. Be Consistent: Regularly post content to keep your audience engaged.
2. Offer Value: Don’t just promote products; provide useful information and engage with your audience.
3. Repurpose Content: Use the same content across different platforms to save time.
4. Start Small: Focus on one or two marketing strategies before expanding.

Marketing your Etsy shop doesn’t have to be daunting. By leveraging video, written content, and email marketing, you can create a robust marketing strategy that drives traffic and increases sales. Remember to stay consistent and offer value to your audience, and you’ll see growth in no time!

🌟🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/habcommunity A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀

Starting, building, and growing an Etsy shop can feel overwhelming. It’s easy to get lost in the big picture, especially when revenue goals seem out of reach. But what if I told you that breaking down these goals into manageable steps could make all the difference? Let’s dive into how you can average one sale a day or more on Etsy.

Think Small: Break Down Your Goals

When you set a big revenue goal, like $20,000 a year, it can seem insurmountable, especially when you’re starting from zero sales. But breaking it down into smaller, targeted chunks makes it more manageable:

• Monthly: 83 sales

• Weekly: 19 sales

• Daily: 3 sales

Now, aiming for three sales a day feels much more achievable. And if your average product price is $20, this breakdown puts you on the right track.

Pro Tip: Increase Your Revenue Per Customer

To make things even easier, try increasing your revenue per customer. This means you’ll need fewer sales to hit your target. But let’s focus on the core strategy for now.

Start Here: Focus on 1 Sale a Day

Before aiming for three sales a day, start by targeting one sale a day. Once you consistently hit this mark, you’ll find it easier to scale up. The key here is to shift your focus from the lag measure (the end result) to the lead measures (the actions that drive the result).

What Are Lag and Lead Measures?

• Lag Measures: The end results you want, such as averaging one sale a day.

• Lead Measures: The daily actions that lead to those results.

Many people focus on lag measures, like wanting to lose 20 pounds or save $50k, but just focusing on the end result won’t help you achieve it. Instead, you need to identify and consistently perform the actions that will lead to your desired outcome.

Get More Traffic

For Etsy sellers, one common answer is to get more traffic to your shop. Here’s how:

1. Open Your Wallet: Invest in paid ads.

2. Roll Up Your Sleeves: Put in more work with strategies like:

• Creating more listings

• Conducting better SEO research

• Improving your product photos

• Producing more content

• Enhancing your marketing efforts

• Providing superior customer service

Choose Your Lead Measures

Pick one or two of these lead measures to focus on daily. Track your actions and monitor your progress toward achieving more traffic and sales. After three months, evaluate your performance:

• Are you getting more traffic?

• Are you making more sales?

• Have you been consistent with your lead measures?

Stay the Course or Pivot

Based on your evaluation, decide whether to stay the course, pivot your strategy, or improve your consistency. The key is to rinse and repeat until you find what works best for you.

Conclusion

This journey is much like your actual Etsy business – it’s not simple, but it’s comprehensive. By breaking down your goals and focusing on actionable steps, you can achieve that one sale a day milestone and beyond. Remember, consistency is key.

Thanks for reading! If you found this blog post helpful, please share it with someone who might benefit. Stay consistent and keep pushing forward. You’ve got this!

You won't believe what this Etsy seller tells this Etsy buyer in this episode of seller news!  I also talk about recent changes in laws that impact eBay sellers which could eventually carry over to Etsy.  All that and more in this can't miss episode of Seller News!

What the heck do you do with your Etsy shop when you're going to be away for vacation or for any reason?  This is a common worry for many Etsy sellers.  Well, stop fretting because I have a full proof plan for you today.  This is everything you need to know and do before going on vacation.  

The allure of Etsy ads is hard to avoid. Etsy ads are a really great way to lose money and get turned upside down in your business, often before you ever get started.   

Today I want to give you 5 tips to help you find success with etsy ads and not lose a bunch of money  

Don't forget to download the free Etsy Ads Cheatsheet! This is an awesome checklist to help you get started with successful etsy ads: https://www.handmadeandbeyond.com/etsyads

Oh, snap it's another Seller News Episode! This episode is full of recent changes going on with Etsy and other platforms you may use such as eBay. And I also talk about some craziness that happened with Amazon. Don't miss it!

Here's an overview of what's covered:

Why usps launched QR-like barcodes

https://www.ecommercebytes.com/2023/01/30/why-the-usps-launched-qr-codes-on-shipping-labels/

Etsy doubles down on one size fits all returns policy

https://www.ecommercebytes.com/2023/01/30/etsy-doubles-down-on-one-size-fits-all-returns-policy/

Etsy Partners with UK Carrier to Ease International Shipping Woes

https://www.ecommercebytes.com/2023/01/25/etsy-partners-with-uk-carrier-to-ease-international-shipping-woes/

Big ebay changes

https://www.ebay.com/sellercenter/resources/seller-updates/2023-winter

Photos are important. Once a buyer finds you in search, which is half the battle, the next test is convincing them to purchase with your photos.   

This usually comes down to the quality and representation of your item.   

Today I want to give you 5 photo hacks that will help you be victorious in your battle for more etsy customers.

Get your free Etsy Photography Guide Download Here 

Click below to listen/watch or wherever you get your podcasts:

Today I'll take you along for another behind the scenes episode where I work on some Etsy orders and answer some questions I've been getting on the YouTube channel. Come hang out and maybe learn a thing or two :-)

Here's my garage upgrades I talk about in the video:

Overhead LED light: https://amzn.to/3J1EMz8

Overhead storage rack: https://amzn.to/3J0yKOU

☕️Buy me a coffee & show your support for the channel: https://www.buymeacoffee.com/handmadebeyond

👨‍💻Alura: Researching new product demand, keywords, and improving your own listings has never been easier. Fantastic Etsy Tool! Get Alura here: https://www.alura.io/?via=LLETSY

💻Canva Template Success Guide: Learn how to sell Canva templates with this free training here: https://www.handmadeandbeyond.com/canvasuccess

💸Free Etsy Ads Cheatsheet. Success tips and best practices to help you with Etsy ads. Get it here: https://www.handmadeandbeyond.com/etsyads

📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess

🙋‍♀️Find your perfect Etsy customer avatar with this free guide! Download it here: https://www.handmadeandbeyond.com/avatar

💪Crush your goals this year with my newest, free goal setting worksheet: www.handmadeandbeyond.com/goals ✔Get the FREE Etsy Listing Success Checklist below and start creating winning Etsy listings today! https://www.handmadeandbeyond.com/etsylistingchecklist

🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart

You have your niche, your idea, and maybe even your Etsy shop opened… So exciting... But then you go to put up a listing and are like crap what do I sell this thing for?  What’s the right price?

That’s what I want to talk about today so I can help you with this deceivingly complicated decision.

As we roll into the new year I want to give you something to help you set up your goals and action items to get to your goals this year!  This is the missing piece you need!  Get your free Goal Setting Guide Here

There are 3 factors to consider when it comes to pricing:

• What are your costs?
• What’s your profit margin? 
• What’s the market/competition doing?

PRO TIP:  This exercise should be done early in your journey to ensure your niche has enough PM to be sustainable.  Shoot for at least a 30% PM or more.

Where to start:

• Find your costs

Next:

• Use this method to give you an idea of a starting price:
  • Costs x 2 = Wholesale price
  • Costs x 4 = Retail price

Next:

• Use retail price to find your profit margin
  • Use Alura Etsy Fee Calculator which will do all the math for you.  It's free.  Get it here

Next:

• Research competition and compare.  Set your final price based on competition, profit margin, and wiggle room for promotion.  You can use Alura to find the average price of products based on keywords.  This will make your research much easier!  Snag your free trial of Alura here.