Running a hair & beauty business is no easy feat, especially since you're responsible for everything! I’m talking about managing client schedules, branding, marketing, social media, photography, and inventory! The list goes on!
Managing your own beauty business can be stressful. So let me help streamline this entrepreneur roller coaster you're on, and start feeling like the CEO that you are!
I'm Mirella Manelli. I'm a salon owner, podcaster, entrepreneur, and pro hair educator with over 20 years of experience. So you can say I know a thing or two about hair & business. I help hairstylists just like you simplify hair color, become confident in styling, and help guide you in achieving your business goals.
I'm sharing all my hair & beauty business hacks like how to become a successful hairstylist, social media tips, and marketing strategies, and guide you through the path to building a successful business!
Be ready to simplify everything and achieve your hair, beauty, and business goals.
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Ever wondered if the beauty industry is truly recession-proof? In this episode, I’m talking about what it’s really like to be a hairstylist during tough economic times. Drawing from my own experience during the 2008 recession, I’ll be sharing essential tips and strategies to help hairstylists and salon owners not just get by, but actually thrive, even when the economy takes a hit.
I’ll talk about how corporate chain salons, like Ulta, managed to stay strong while independent salons faced challenges—and what you can learn from that to protect and grow your own business. Whether you’re a seasoned stylist or just getting started, these insights are here to help you confidently navigate any economic storm.
In this episode, you’ll discover:
The real deal on whether the beauty industry is recession-proof
My personal story working at Ulta during the 2008 recession
Key strategies to keep your salon business thriving
How to build stronger relationships with your clients
Why continuing education and skill development are more important than ever
How to use technology to give your business a boost
If you find this helpful, be sure to like, comment, and subscribe for more tips on growing your hairstyling skills and business. Let’s stay resilient and inspired together!
In this episode, I'm spilling the bleach on everything you didn't know about hair bleaching. Whether you're a seasoned stylist or a newbie I've got the lowdown on the science, the secrets, and the safety tips to ensure your bleaching game is on point.
I start by breaking down the nitty-gritty of how hair bleach actually works—spoiler alert: it's all about oxidation! I also dive into the different types of bleach and developers, and why choosing the right one is crucial for your hair's health and your desired results. Plus, I tackle some common myths and mistakes that can turn a bleaching session into a hair-raising disaster.
But that's not all! I chat about the importance of timing, the role of heat in the bleaching process, and how to keep your scalp safe. So grab your favorite hair mask, tune in, and let's get to the root of all things hair bleach. You won't want to miss this candid and informative episode!
I'm breaking down the cost of hair extensions. Everything from the hair itself, all the way down to the service. So that way it can help bring some clarity on what you should be charging as a hairstylist working behind the chair.
So if you're new to hair extensions, or maybe just started dabbling in hair extensions, and you're still a little confused about exactly what you should be charging, you're going to love this episode!
I thought this episode was a great one to start 2022 off because so many of us are setting goals for the new year and I want to help you level up! Now I know what some of you may be thinking, Mirella, I don't really have a lot of money to invest with. And the truth is you don't need a lot to get started!
Everything that I'm going to share with you today are really easy tips and some of them you can even get started with just as little as $1 to $5 dollars. I want you to throw away the myth that you need hundreds and thousands of dollars to invest with.
Remember: Assets represent a net gain in value, while liabilities represent a net loss in value.
Listen in if you are new to investing or you are not sure where to start.
What is the F word that everybody hates but it’s something everybody needs in order to know when you're winning? Its Failure. Let’s talk about it…
The reality is, nobody wants to fail, especially when it comes to your beauty biz. That’s because failing can result in losing money, and lots of it. Many of us take a high risk in getting our business off the ground, and I want to help you recognize the failures in business and recognize how it can actually make your business stronger.
So in this episode of HairB&B, I’m going to break down the 3 things failure can teach us about our business and about ourselves.
Listen in as I break down the cost of doing business and overall things they don’t teach you in beauty school, which is the business side of things. By the end of this episode, you will learn that hairstylists do not keep 100% of the service price. As a matter of fact, the amount of profit you may be taking home may surprise you, at least after I did my research, I was surprised at how little most of us take home!
If you are in the "charge your worth club", then you are really going to love this episode! You have probably heard from your peers that you are overpriced, overcharging, price gouging… whatever you have been told, I like to tell those people that they are not my target market and I don’t fit in their budget. There is simply no reason for you to lower your prices to fit anyone's budget. If your haircuts are $100 or $50 or even $10, then that’s your price! You do not need to justify it for anyone at all!
If you are a hairstylist who wonders why in the hell do some hairstylists charge so much?, Then you're going to start rethinking how you charge with what I’m going to share with you, because I’m going to break down a whole lotta ish!
This one is for all my beauty school babes and guys and this episode is inspired by an email I received a while back by one of my subscribers, Abigail, who is in school but wanted to know how to grow your clientele while you are still in beauty school.
If you are in beauty school right now, or you are just starting out in this industry, or maybe you need to kick start your business again because of 2020 or 2021, listen to this episode
By doing all of the tips I'm sharing, you are preparing yourself with a strong foundation of networking, mastering your craft, and marketing!
Your bio is one of the most misused tools out there, and I have a mini-course on how to create the perfect social bio for hairstylists for just $5 when you use the special discount code 5MISTAKES
In this episode, I’m going to dive a little bit deeper into marketing. I’m talkin’ about your bio for Instagram, Facebook, TikTok, or even your website, and the 5 mistakes you're making when writing them.
Your bio is one of the most misused tools out there, and I’m going to share with you some mistakes people make. Heck! I’ve made them myself and sometimes I need to check up on my own bio to make sure I’m giving the right message when you come to my feed. **Update! You can now access the perfect social media bio, creating connecting content, and pitch scripts inside Beyond the Chair Mastermind! Try it for 7 days for only $1
It includes a guide on how to write the perfect bio so you can properly market yourself when people land on your feed! It comes with a downloadable Social Media Bio Workbook so you can fill it out as I guide you, and you can keep those notes so you can revisit them again and again. You can readjust your bio as your business grows,
I hope you found my podcast helpful! Remember I have lots of FREE education on my website mirellamanelli.com as well as YouTube, Instagram, and TikTok. You will also find education specific to your niche and tools you can use for your business, and there is more to come!
Learn how to upstyle is almost here. It’s a course where I show you everything I know about upstyling in small digestible videos. So get on the waitlist so you can be the first to know when it launches! Plus you will get a special discount code just for signing up.
Marketing 101 for Hairstylists - [5 SIMPLE TIPS TO MARKET YOUR BEAUTY BIZ]
In my last episode, I talked about 5 easy ways to elevate your beauty biz but in this episode, I’m going to dive into one of the topics I covered: marketing! So what is marketing anyway?
Marketing your small beauty business is all about getting the word out, and with some smart salon marketing business strategies, you can turn the process into something that just naturally happens and something that doesn’t cut into the day-to-day of your salon. Not to mention that the strategies I’m going to share with you today won’t burn a hole in your pocket.
Learn a straightforward marketing plan for your hair & beauty business that includes everything you need to get started driving new clients to your salon‚ without costing you a pretty penny.
5 things you can do right now to elevate your hair and beauty business. 👇🏼
If you are just starting your hair & beauty business or maybe you feel stagnant, you are going to want to listen!
It’s essential to know how to attract and keep customers if you want your business to keep growing.
In today's episode, I’m going to be talking about the 5 things you can do right now to elevate your hair & beauty business.
I hope you find my podcast helpful! I have lots of FREE education on my website mirellamanelli.com as well as YouTube, Instagram, and TikTok. You will also find courses specific to your niche and tools you can use for your business.
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