🌎 In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Brendan Kalijundic from Kalsamrit Martial Arts (https://www.instagram.com/kalsamritgym/?hl=en) to discuss how he built a martial arts gym with 700 members and earns $200k a year from fight nights.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Kalsamrit Martial Arts (Website) - https://kalsamrit.com/martialarts/

Durham Fight Series - https://www.instagram.com/durhamfightseries/ Brendan's Charity - https://heartsformartialarts.com/

🔥 Show Notes:

(00:00) Introducing Brendan

(1:27) Transitioning from professional fighter to gym owner

(3:52) Opening the gym and making mistakes

(10:35) Economics, packaging and pricing

(13:49) Staffing and scheduling

(18:27) How to make a gym more profitable

(19:57) Marketing and sales strategies for a martial arts gym

(28:46) They key to a successful kids program

(30:19) Run a successful gym with Kilo (visit https://usekilo.com/)

(30:52) Hiring staff, quality control, and retention

(35:41) Expanding the gym

(37:14) How to run successful martial arts events

(49:17) Hearts for Martial Arts Foundation

(51:19) Where to go if you want to find Brendan

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are back with Mike Doehla to discuss how he built an 8-figure online nutrition coaching empire and how he found meaning beyond work.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Mike - https://www.instagram.com/mikedoehla/?hl=en

Mike's website - https://mikedoehla.com/

🔥 Show Notes:

(00:00) Introducing Mike and being a subreddit moderator

(8:03) Finding identity after selling a business

(12:39) What is Stronger U Nutrition?

(13:33) Spending habits and starting a pasta shop

(17:33) Building an 8-figure online nutrition business

(23:42) Run a successful gym with Kilo (visit https://usekilo.com/)

(24:15) Importance of referrals

(29:35) Challenges of adding nutrition services and standing out

(38:40) Leveraging online teams and communities

(40:53) What are coaches doing wrong?

(46:32) What Mike would do differently today

(48:54) Thoughts on branding and marketing

(53:27) Where to go if you want to find Mike

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) about his journey from a broke personal trainer to earning over $3M a year, and the playbook that made it possible.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes: 

(00:00) Introducing Jon

(6:31) Building and scaling a coaching business

(16:26) Finding the right niche

(23:11) Leveraging podcasts for networking and referrals

(32:11) Content marketing for gym owners

(40:36) Generating word of mouth marketing

(45:06) Growing a gym with a podcast

(52:52) Getting more gym clients

(58:03) Using social media to grow a business

(1:04:29) The importance of talking to prospects

(1:11:04) Where to go if you want to find Jon

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Mike Baker (https://www.instagram.com/coachmikebaker/) to discuss the business model of BOLT Fitness & Performance Training (https://boltfitnessperformance.com/), generating $900k annually from semi-private and small group training.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes: 

(00:00) Introducing Mike

(2:22) What is BOLT Fitness & Performance Training?

(8:13) Getting started in fitness

(13:14) Evolving the business model

(20:21) Adding and managing a sports performance program

(31:51) Revenue breakdown

(34:47) The sales process

(38:09) Marketing strategy and reducing churn rates

(43:36) What's next for Mike and the gym?

(53:05) Where to go if you want to find Mike

Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they talk to Kieran Williams (https://www.instagram.com/kieran.garage/) from The Garage Gym (https://thegaragegym.co/) about his journey to growing a unique open access facility, despite having no prior background in gym operations.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes: 

(00:00) Introducing Kieran

(4:16) What is The Garage Gym?

(12:56) Intentionally limiting gym capacity

(16:13) Services offered and community events

(21:20) Social media and content marketing strategy

(28:04) Gym expenses and maintaining a clean gym space

(35:44) Member autonomy and enhancing member experience

(40:58) Plans for growth

(45:11) Going from member to owner at The Garage Gym

(53:18) Where to go if you want to find Kieran

Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they chat with Brandon Cullen (https://www.linkedin.com/in/playingguilty/), co-founder of MADabolic (https://madabolic.com/), about scaling the first strength-driven interval training franchise in the fitness industry.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes: 

(00:00) Introducing Brandon

(2:07) What is MADabolic?

(6:50) Branding and marketing for a fitness franchise

(14:01) Handling negative Google reviews

(16:23) Targeting a specific client avatar

(25:25) Designing a functional fitness space

(29:34) Pricing strategy

(35:37) Finding the right franchisee

(41:56) Next steps for MADabolic

(49:06) Interesting fitness concepts

(57:28) Where to go if you want to find Brandon

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Evan Lindsay (https://www.instagram.com/evanclindsay/) to discuss how he acquires MADabolic (https://madabolic.com/) franchises for free and makes them profitable - all from his home in the Cayman Islands.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Evan

(5:00) Acquiring franchises for free

(7:09) What is MADabolic?

(14:03) The economics

(18:15) Making a gym profitable

(23:38) Finding the right operator

(28:43) Managing and retaining a remote team

(36:54) Paying staff

(38:28) Evaluating gym purchases

(41:10) Costs and timelines for opening a MADabolic

(46:22) What's next for Evan?

(50:35) Promising franchise concepts

(52:05) Where to go if you want to find Evan

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Mick Breuckner from Annex Sports Performance (https://www.instagram.com/annexsports/?hl=en) to break down his business model and how clear vision from day 1 helped him grow into running a 7-figure gym specializing in overhead throwing athletes.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes: 

(00:00) Introducing Mick

(00:57) What is Annex Sports Performance?

(6:34) Space utilization

(8:47) Staff and compensation

(13:17) Packaging and pricing

(14:29) Evolving the business

(15:47) Marketing and selling a sports performance gym

(18:45) Retaining athletes

(23:02) Attracting and on-ramping athletes

(26:27) Starting from scratch

(29:24) Challenges of scaling a fitness business

(35:16) Finding and developing talent

(44:02) How to avoid shiny object syndrome

(49:07) Where to go if you want to find Mick

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Pete Dupuis (https://www.instagram.com/pete_dupuis/?hl=en) from Cressey Sports Performance (https://www.instagram.com/cresseysportsperformance/?hl=en) to talk about the simple marketing strategy that doubled Pete's revenue. This strategy can help gym owners like you make more money, too.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Pete

(7:12) Pete's background in the industry

(15:33) What is Cressey Sports Performance?

(20:22) Breaking down the business

(28:18) Entrepreneurship, business partnership, and work-life balance

(39:15) Challenges in marketing a sports performance gym

(46:31) Positioning and niching down

(55:20) The quick & dirty positioning exercise

(1:09:45) Advice for gym owners

(1:13:36) Where to go if you want to find Pete

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Daniel Davidson from CrossFit Main Line (https://crossfitmainline.com/) to chat about his unique approach to growing his member base through strategic acquisitions.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Daniel

(2:14) Starting and growing a chain of CrossFit gyms

(14:27) Built-on gym acquisitions

(21:26) Valuating gyms

(24:28) Economics of CF Main Line

(30:54) Managing the gyms and marketing

(37:31) Buying a building

(49:09) What is CF Collective?

(1:06:24) What's next for CF Main Line?

(1:09:45) Where to go if you want to find Daniel

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Dan Purington from Woodslawn Fitness (https://crossfitwoodslawn.com/) about his unique approach to running a CrossFit affiliate that brings in $50k per month.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Dan

(3:09) What is Woodslawn Fitness?

(7:56) Breaking down the space

(12:16) Pivoting models & growing through semi-private training

(17:59) Revenue streams

(25:14) Staffing the gym and utilizing a smaller space

(33:48) Advice for gym owners wanting to pivot

(42:36) Marketing and selling

(50:04) Can you offer CrossFit using a small group model and be successful?

(58:48) Starting from scratch

(1:01:12) Where to go if you want to find Dan

In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez talk with Sam Tooley (https://www.instagram.com/coach.samtooley/) from Alpha Fit Club (https://alphafitclub.com/) about his impressive journey from unpaid coach to earning $250k on Instagram, then to running gyms with $360k in profits, and finally, franchising a boutique group fitness studio that's generating 7-figures.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Sam

(6:24) Building a personal brand online

(13:37) Transitioning to a brick-and-mortar gym

(21:16) Personal growth, resilience, and challenges in entrepreneurship

(29:59) What is Alpha Fit Club?

(35:18) The Garage Gym

(43:20) Franchising Alpha Fit Club

(50:07) Marketing strategies, and finding & hiring great staff

(59:50) Why become an Alpha Fit Club franchisee?

(1:01:58) The economics of Alpha Fit Club

(1:06:06) Where to go if you want to find Sam

🌎 In this live episode, John Franklin (https://www.instagram.com/johnisbuilding/) reunites with Brian Bott from Aspire Fitness to discuss the process of running a 7-figure semi-private training business.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Brian - https://www.instagram.com/brianbottfitness/?hl=en

Aspire Fitness (Rumson) - https://www.instagram.com/aspirerumson/

Aspire Fitness (Colts Neck) - https://www.instagram.com/aspirecoltsneck/

🔥 Show Notes:

(00:00) Introducing Brian

(1:01) What is Aspire Fitness?

(5:23) Packaging and pricing

(8:00) Small group training vs. semi-private training

(10:00) Transitioning from large group to a smaller model

(17:58) Pricing and scheduling semi-private sessions

(21:02) Run a successful gym with Kilo (visit https://usekilo.com/)

(21:35) Operating two locations

(27:31) Positioning the gym

(31:43) Brian's career path and advice for gym owners

(36:02) Maintaining a strong business partnership

(38:11) Buying a million-dollar building

(43:23) Other moneymaking tips

(47:28) Where to go if you want to find Brian

🎙️ Listen On:

Apple - https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465

Spotify - https://open.spotify.com/show/7ehb62i9zloZmyBPNEg1vs

In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Haylin Alpert from Core Principles Personal Training (https://www.coreprinciplespt.com/). They dove into the unique business model that’s helping Haylin earn $300k from a space under 600 sq ft.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Haylin

(3:48) What is Core Principles Personal Training?

(6:51) Refining the gym business over time

(16:31) Haylin's unique model

(19:34) Packaging and pricing

(22:39) Evolving the sales process

(31:49) What's next for Core Principles Personal Training?

(39:32) Marketing strategies

(44:29) Staffing

(45:43) Lead nurture and class scheduling

(53:30) Final advice from Haylin

(57:51) Where to go if you want to find Haylin

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Chris Travis from Seattle Strength & Performance (https://www.seattlesp.com/) to talk about the nuances of staffing and different approaches to compensating coaches.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Chris

(1:42) What is Seattle Strength & Performance?

(7:47) Packaging and pricing

(15:20) Hiring and retaining talent

(27:38) Challenges with staffing and new members

(41:07) Coaching and marketing strategies

(48:00) Employee benefits

(51:55) Firing staff

(56:50) Where to go if you want to find Chris

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Dai & Lisa Palmer from Gas Station Fitness & Nutrition (https://www.instagram.com/gasstation_fitness/) about their successful lead generation process. This strategy is generating an impressive 300 leads a month for both of their CrossFit gyms.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Dai & Lisa

(4:56) Marketing tools that get the most leads

(11:31) Lead gen cost breakdown

(15:49) Lead nurture and sales strategies

(26:02) Structuring a sales call

(28:12) Tips for overcoming marketing roadblocks

(35:51) The easiest way to nurture leads

(37:05) How to make sure leads don't slip through the cracks

(38:53) Advice for gym owners who want more members

(47:48) Where to go if you want to find Dai & Lisa

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined again by Mark Fisher (https://www.youtube.com/c/markfisherhumanbeing) from Mark Fisher Fitness (https://markfisherfitness.com/). Together, they talk about effective strategies for growing a gym and running a successful fitness business.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Mark

(3:07) Common gym ownership mistakes

(7:43) Sales and marketing strategies

(11:19) Approaching front-end offers

(19:25) Benchmarks for gym owners and mentorship

(21:17) Managing staff pay

(24:52) Career growth and transparency in a fitness business

(32:14) Where to go if you want to find Mark

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez reunite with James Pratt of Pratt Personal Training (https://www.instagram.com/prattpersonaltraining/) to talk about marketing strategies that have helped James get 650 members.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing James Pratt

(2:35) What is Pratt Personal Training?

(5:06) Growing to 650 members

(7:24) Running a gym with a partner

(11:10) Marketing strategies

(19:18) Customizing programs

(21:56) What's next for Pratt Personal Training?

(24:02) Hiring and retaining staff

(27:53) Why scale the business?

(33:05) Where to go if you want to find James

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Emily Strasfeld of Mark Fisher Fitness (https://markfisherfitness.com/). They break down the simple 3 step process that's helped Emily sell millions in gym memberships, even without previous sales experience.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Emily

(4:41) Framework for handling objections

(7:36) Common objections in gyms

(8:58) Example 1: I need more time

(13:07) Handling indecision in sales conversations

(20:11) Example 2: It's too expensive

(24:14) Empathy and confidence in sales conversations

(30:39) Example 3: I need to talk with my partner

(35:18) Final advice for gym owners

(37:34) Where to go if you want to find Emily

In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Mike Bouranis (https://www.instagram.com/thestokedbrogi/) from Stoked Athletics (https://www.stokedathletics.com/). They discussed how Mike's used in-person events to grow his gym and get hundreds of leads for cheap.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Mike

(3:47) What is Stoked Athletics?

(14:19) Sales strategies

(17:02) Branding in the fitness industry

(20:06) Getting leads through gym events

(24:46) Finding sponsors for events

(28:59) Marketing strategies and challenges for gyms

(38:58) Other marketing goods

(46:19) Planning a yearly defining thing

(51:48) Training pro wrestlers

(56:29) Balancing work and personal life

(58:17) Event ideas for older demographics

(1:08:47) Where to go if you want to find Mike

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Chris Cooper (https://twobrainbusiness.com/) to talk about his latest book, 'Millionaire Gym Owner.' Chris wants to show gym owners how to use their income to build real wealth. The book is full of strategies and real success stories from 14 gym owners who made $1M net worth.

You can download it for FREE on Kindle until Feb. 16. Get it here: https://www.amazon.com/dp/B0CTKNP5VD

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Chris

(1:54) What is Millionaire Gym Owner?

(5:21) Investment strategies for gym owners

(11:32) Reinvesting in your fitness business

(19:26) The fastest path to becoming a millionaire

(22:46) Leverage for business growth and risk

(34:30) How to approach business growth

(37:37) Retirement planning for gym owners

(41:50) Functional retirement vs. actual retirement

(48:06) The most surprising success story from the book

(50:26) How to look at money and managing expenses

(55:11) Final takeaway from Millionaire Gym Owner

(58:10) Where to go if you want to find Chris

John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Joe Meglio (https://www.instagram.com/joemeglio567/?hl=en) from GameChanger Fitness (https://gamechangerfit.com/). Joe, who is on track to open 12 locations, shared the systems and processes that helped his small group personal training gyms reach $3M in revenue.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Joe

(2:21) Starting his gym business

(5:30) Evolving his business model

(15:18) Expanding the gym business and unit economics

(22:37) Branding a gym

(25:12) Launching a new location and marketing strategies

(31:54) Owning and running 7 gym locations

(33:53) Staffing and compensation

(38:19) Quality control and sales strategies at the gyms

(43:41) John's $10k/mo business idea

(45:51) Using social media to sell

(48:42) The secret sauce to running a business

(51:06) Services offered at the gym

(52:57) Tracking and measuring success for coaches

(57:18) Where to go if you want to find Joe

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Devin Gage (https://gagestrengthtraining.com/) and Jeff Schumacher (https://engagepersonaltraining.com/), where they discuss the acquisition of a struggling gym at equipment value. Devin and Jeff plan to turn the gym around, marking it as their sixth location opened in the past 18 months.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Devin and Jeff

(2:13) Gym concept and expanding to 7 locations

(10:06) Acquiring a struggling gym and scaling the business

(17:01) Finding a good operator and hiring staff

(19:09) Budgeting and improving a fitness facility

(26:37) Managing quality control for locations

(32:47) Scaling a gym business with multiple locations

(38:00) Scaling to 100 locations in 10 years?

(39:22) Mitigating the risks in a gym business

(44:01) Using EOS to grow a gym business

(48:41) Advice for gym owners wanting to run multiple gyms

(51:20) Where to go if you want to find Devin and Jeff

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite in studio with Dan Trink and Kyle Fields from The Fort NYC to break down their series of small group training gyms and how they grew revenue by $100k in 1 month.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Dan - https://www.instagram.com/dantrink/?hl=en

Kyle - https://www.instagram.com/kyle.from.the.fort/

The Fort NYC - https://www.instagram.com/thefortnyc/

🔥 Show Notes:

(00:00) Introducing Dan and Kyle

(3:13) Media spend and creating content

(8:16) Writing blogs and weekly newsletters

(12:09) What matters most in business?

(14:28) What is The Fort NYC?

(19:11) Opening a new gym and managing multiple locations    

(22:53) Run a successful gym with Kilo (visit https://usekilo.com/)

(23:26) Packaging and pricing strategies

(37:23) Challenges of a seasonal gym business

(43:17) How to make an extra $100k in 1 month

(46:41) Staffing multiple locations

(50:51) What's next for The Fort NYC?

(54:12) Tracking client training and results

(59:20) Where to go if you want to find Dan and Kyle

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Tim Carroll from 908 Athletics (https://www.instagram.com/908athletics/?hl=en) to talk about building a profitable CrossFit business, buying gym real estate, and how creative partnerships led to multiple tenants covering Tim's million-dollar mortgage.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Tim

(4:11) Opening multiple CrossFit gyms

(8:52) Economics of both locations

(12:56) The key to scaling CrossFit gyms

(17:10) Tim's new training concept

(25:48) Buying gym real estate and subleasing

(34:57) What's next for Tim?

(37:04) Managing multiple locations

(41:15) CrossFit and landlord challenges

(46:46) Working with a spouse

(49:00) Being a CrossFit athlete and gym owner

(51:44) Where to go if you want to find Tim

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Daniel Chaffey (https://www.instagram.com/dc1andonly/) of CrossFit Louvre (https://crossfitlouvre.com/) to talk about the systems and processes behind running the biggest chain of affiliates in the world.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Daniel Chaffey

(7:24) Running the biggest affiliate in the world

(13:17) Servicing his members

(18:25) Member retention strategies

(26:11) The importance of having a front desk receptionist

(31:28) Using a guest register

(35:36) Hiring and training a front desk receptionist

(39:47) Employee compensation and retention

(51:25) Career progression and development for coaches

(1:02:04) Personal training vs. CrossFit

(1:11:49) Outro

John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Kaleda Connell (https://www.instagram.com/heykaleda/?hl=en), the CEO of Kilo (https://usekilo.com), for round two of the 2023 Gym World Worldwide Worldwide Recognition Awards.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing the Kilo team

(2:04) Rookie of the year

(18:52) Honorable mentions

(32:02) Weirdest trend

(40:45) Predictions for 2024

(51:03) Dream guest for 2024

(57:45) Best moment from 2023

(1:08:25) Wrap up

John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez reunite with Kaleda Connell (https://www.instagram.com/heykaleda/?hl=en), the CEO of Kilo (https://usekilo.com), to share the nominees of the first ever Gym World Worldwide Worldwide Recognition Awards. They highlight the top guests and concepts featured on Gym World in 2023.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing the Kilo team

(3:35) Favorite guest of 2023

(17:21) Fit pro you would bet it all on

(28:19) Gym concept you would bet it all on

(38:49) Biggest winner

(48:39) Biggest loser

(1:01:34) To be continued…

John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Cassie Day (https://www.instagram.com/cassiedayyy...) for a deeper dive into her killer content strategy that sells $85k/mo in training on Instagram.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Cassie

(5:38) Cassie's social media strategy

(9:43) Breaking down the content cycle

(16:53) Why Cassie's content works well

(21:45) How to build a content strategy for a gym

(28:26) Getting coaches to create content

(30:06) Selling through Instagram and marketing strategies

(36:55) What's next for Cassie and her gym?

(50:00) Cassie's final advice for gym owners

(52:02) Managing a healthy work-life balance

(58:44) Where to go if you want to find Cassie

John Franklin (https://twitter.com/johnisbuilding?la...) is joined by special guests, Mark Fisher (@markfisherhumanbeing) and Stu Brauer (https://www.instagram.com/wtfgymtalk/?hl=en), to talk about the risks associated with franchising. They highlight why understanding these risks is important and how making the wrong choices can lead to heavy financial losses.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Intro

(0:45) What's going on with Xponential Fitness?

(7:34) Becoming a franchisee

(10:49) What is the Federal Disclosure Document?

(12:23) Benefits of franchising

(20:51) Financial perks of franchising

(24:54) Risks of franchising

(35:02) Key factors for success in franchising

(38:59) How to choose a good concept

(52:15) Other franchising red flags

(57:12) Can you turnaround an underperforming franchise?

(1:00:22) Where to go if you want to find Mark and Stu

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Joe Riggio, the founder of Varsity House Health & Performance (https://www.instagram.com/varsityhouse/?hl=en). Despite his success with running a 7-figure gym, Joe is shifting gears. He's now focusing on a side project that he believes will be more profitable: opening 20 small group personal training gyms.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Joe Riggio

(2:01) What is Varsity House?

(6:27) The process of owning and building Varsity House

(18:53) Transitioning from large group to small group

(25:12) Calls to action, marketing strategies, and offers

(30:34) Should gym owners do their own marketing?

(36:03) The power of using the 6-week challenge

(39:47) Sales strategies, packaging & pricing

(45:31) Joe's new personal training concept

(51:14) The recruiting process and hiring staff

(58:20) The leadership team and staff compensation

(1:05:16) Opening 20 small group personal training gyms

(1:11:53) Where to go if you want to find Joe

John Franklin (https://twitter.com/johnisbuilding?la...) talks to Greg Morrone, a gym owner who believes franchising is the best path for him to reach financial freedom. Together, they break down Greg's gym (https://thefitlabhoboken.com/), why he chose to become a franchisee, and the process behind opening 10 locations in the next 5 years.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Greg Morrone

(3:49) What is The FIT Lab?

(8:11) Packaging, pricing, onboarding, and growth

(16:00) Coaching and retention

(20:49) Investing in a fitness franchise

(24:36) Opening 10 locations in the next 5 years

(32:07) Why scale a fitness business via franchising?

(36:37) Franchise costs and lease agreements

(40:07) Financing options for fitness franchises

(46:50) Selling gym franchises and wealth-building exit strategies

(54:29) Opening a franchised gym with SBA loans

(56:37) The process of opening Greg's first franchised gym

(1:02:49) Being strategic with future franchised locations

(1:10:24) Advice for gym owners wanting to start from scratch

(1:14:12) Where to go if you want to find Greg

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Michael Keeler from Business For Unicorns (https://www.businessforunicorns.com/), a company specializing in gym mentorship. They dive into the shared characteristics of the most profitable gyms and discuss strategies for running a more successful fitness business.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Michael Keeler and BFU

(2:29) What is the Gym Owner Benchmarks Report?

(5:40) Rates, services, and profitability

(10:12) Selling small group classes

(12:15) Client engagement and marketing strategies

(22:09) What keeps clients coming back?

(28:29) Members, revenue, and profit margins

(33:07) Do gyms use management software?

(34:58) How do gyms get leads?

(37:39) Referral marketing strategies

(43:23) Leading and pitching low-barrier offers

(53:27) Biggest challenges for gym owners

(58:57) Financial benchmarks for gym owners

(1:04:32) Which gyms are most profitable?

(1:07:16) Final takeaway for gym owners

(1:10:18) Where to go if you want to find Michael

John Franklin (https://twitter.com/johnisbuilding?lang=en) chats with Curtis Christopherson (https://curtischristopherson.com/), the owner of Innovative Fitness (https://www.innovativefitness.com/). Together, they break down the exact business model that's helped Curtis scale 17 locations, each averaging $100k/mo.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Curtis Christopherson

(1:32) What is Innovative Fitness?

(4:05) Packaging and pricing

(5:54) Economics of a personal training location

(11:41) Marketing and retention strategies

(15:21) Community-building in the gym

(24:00) Adapting to COVID in the fitness industry

(30:27) Client engagement and programming

(34:37) The hiring and onboarding process

(44:39) Additional studio operations and systems

(48:03) Customer service in the fitness industry

(50:21) Finding a work-life balance as an entrepreneur

(55:40) Where to go if you want to find Curtis

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are back with Gym World favorites Cassie Day (https://www.instagram.com/cassiedayyy/?hl=en) from All Day Fit and Dane McCarthy (https://www.instagram.com/mccarthydane/?hl=en) from The Athletic Clubs to break down the exceptional community-building strategies they use in their gyms.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

All Day Fit - https://www.instagram.com/alldayfit.co/?hl=en

The Athletic Clubs - https://www.instagram.com/the.athleticclubs/?hl=en

🔥 Show Notes:

(00:00) Introducing Dane and Cassie

(3:07) Squad training vs. teams training

(9:24) Building community in the gym

(12:33) Classes and marketing

(21:32) Gym events and social media

(30:22) Expanding and interesting new concepts

(33:33) Secret gym mentorship

(35:40) Gym ownership and future plans

(38:12) Run a successful gym with Kilo (visit https://usekilo.com/)

(38:45) Advice for business growth

(43:56) Where to go if you want to find Dane & Cassie

John Franklin (https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez caught up with Chris Cooper, the CEO of Two-Brain Business (https://twobrainbusiness.com/), to delve into the powerful insights from the latest State of the Industry report.

This fancy guide tells us what the best coaching gyms are doing, so you can make smarter, data-driven decisions for your gym. If you haven't already, download a FREE copy of the report here: https://twobrainbusiness.com/data/

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Chris Cooper

(1:41) What is the State of the Industry?

(7:39) Thoughts on CrossFit HQ

(14:53) Average Net Owner Benefit

(18:54) Gym revenue and expenses

(23:14) Average membership and profitable models

(32:53) Training models vs. class sizes

(37:05) Are most gyms running a broken model?

(41:46) Effective Hourly Rate for gym owners

(45:20) Why data-driven insights are important for gyms

(48:18) How Chris turned around his struggling gym

(51:55) How to run a successful gym

(54:35) Identifying weaknesses and improving operations

(1:00:16) Marketing insights

(1:03:19) Where to go if you want to find Chris

John Franklin (https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez talk to Giancarlo Regni (https://www.instagram.com/realgstrength/), the owner and CEO of G-Strength Philly (https://g-strength.com/). From broke gym owner to making $200k/yr, Giancarlo shares how a rideshare gig turned into a lead machine, and a referral program that boosted his monthly revenue by $10,000.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Giancarlo Regni

(2:47) Getting paid to get leads

(7:02) Moving from a bedroom to a facility

(10:32) Growing the business

(12:25) Opening the first location

(16:30) Evolving his model

(18:48) Packaging, pricing, and scaling

(26:05) Hiring & staffing locations

(30:12) Location economics and lessons learned

(35:24) Marketing and sales strategies

(38:57) Revenue per location

(41:31) Why are small group training models profitable?

(43:39) What's next for Giancarlo?

(46:15) Advice for those who want to start a gym

(47:49) The best referral campaign for gym owners

(51:30) Using social media, reviews, and SEO

(58:28) Where to go if you want to find Giancarlo

John Franklin (⁠https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez reunite with Dan Trink (https://www.instagram.com/dantrink/?hl=en) from The Fort NYC (https://www.thefortnyc.com/). Last time we talked about their content strategy. Now, Dan's unpacking the strategy that drives their gym's profits.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Dan Trink

(2:20) CrossFit dreams and career paths

(8:33) How Dan got his start in the industry

(11:10) Hiring good people and staff treatment

(16:24) Challenges of creating career stability

(21:23) Do gym owners need to be present in the gym?

(25:42) Training, packaging & pricing at The Fort NYC

(27:59) Discussing 2-week paid trials

(29:53) The sales process and nurturing strategies

(35:33) Setting client goals & building community

(40:47) Opening The Fort flagship location

(43:16) Buildout and rent costs in NYC

(51:12) Small group personal training design & philosophy

(1:00:22) Creating content for social media

(1:05:38) Using paid ads & expanding business with paid traffic

(1:10:09) What's next for The Fort?

(1:12:54) Where to go if you want to find Dan

John Franklin (https://twitter.com/johnisbuilding?lang=en) & Mateo Lopez chat with Andrew Frezza, a gym owner who ran a profitable location that generated $95k/mo in a 6,000-person town. Despite the success, Andrew walked away. What made him leave it all behind?

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Andrew Frezza

(3:01) Starting and growing a CrossFit gym

(7:11) Buying real estate at the right time

(10:07) Expanding the business

(13:17) Providing good careers for coaches

(15:45) Structuring offers, prices, and hiring staff

(21:06) How would Andrew start a gym today?

(23:46) The impact of COVID on the gym and its recovery

(28:19) Deciding to sell the gym

(30:59) Challenges of scaling a single location

(37:24) Experiencing burnout as a gym owner

(39:40) Approaching the conversation with his team

(42:40) Evaluating his worth of shares

(44:08) How does Andrew feel now?

(45:17) What's next for Andrew?

(48:00) Advice for gym owners feeling stuck

(51:06) Where to go if you want to find Andrew

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Dane McCarthy, the owner & Founder of The Athletic Clubs–a series of unique training gyms in NYC. His unconventional approach to training drives younger clientele through his doors, so what makes it attractive?

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Dane McCarthy

(2:10) Creating communities through group fitness

(5:06) What are The Athletic Clubs?

(9:38) Marketing via user-generated content

(12:58) Who do The Athletic Clubs target?

(14:37) What is squad training?

(20:30) What do Gen Z want the most?

(25:28) Managing a full-time job on top of running 3 gyms

(27:43) Funding and growth strategies for a fitness start-up

(32:19) Challenges of running a gym in a basement

(34:02) Marketing and selling squad training to Gen Z

(38:58) The only gym to have a dress code

(41:03) Is this model replicable everywhere?

(43:27) Managing and setting boundaries for squads

(48:46) Using paid ads to find ideal clients

(51:53) What makes The Athletic Clubs cool for Gen Z?

(57:12) Opening a gym during COVID & finding an effective space

(1:01:53) What's next for The Athletic Clubs?

(1:09:06) Do squads compete against each other?

(1:13:01) Where to go if you want to find Dane

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Oskar Johed, the owner of two CrossFit gyms in Sweden, to discuss the strategies he's using to scale across multiple locations and achieve impressive metrics.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Oskar Johed

(2:11) Scaling cash flowing gyms in a multi-location setting

(10:22) Staffing locations & quality control

(13:56) The secret to creating an amazing product

(16:14) Attracting & retaining gym members

(18:17) Why Oskar doesn't use social media

(21:26) Creating efficient programming

(24:27) Advice for gym owners: why it's better to simplify operations

(34:25) What are goal reviews & why are they important?

(37:49) How Oskar keeps track of his clients

(40:09) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/)

(43:59) The challenges of running a successful CrossFit gym

(56:13) How to run a more successful CrossFit gym

(1:01:25) Does coaching certification impact a gym's success?

(1:04:40) How to improve CrossFit coaching quality

(1:11:06) Where to go if you want to find Oskar

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with gym owner Jared Byczko (https://www.instagram.com/jabyczko/), about how he was able to land a monster deal in real estate that included multiple years of FREE rent. His story proves you can make mistakes in business and still win big if you do a few key things right.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Jared Byczko

(3:54) What is functional retirement?

(8:46) The secret wealth-building hack

(9:54) Starting & growing a CrossFit gym in Indianapolis

(12:07) Buying a building with SBA & refinancing

(17:24) Navigating the SBA loan process

(19:08) Putting together the down payment

(21:20) Picking a location on the path of progress

(24:25) Scaling a fitness business with multiple programs

(27:04) Simplifying his gym operations

(30:16) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/)

(32:12) The impact of COVID on the business

(34:03) Getting approached to sell & negotiating deals

(40:05) Where Jared's new facility will be located

(43:31) Discussing THE deal

(47:24) Renegotiating the deal & re-trading at the last minute

(50:55) Ending a business partnership

(57:45) What's next for Jared's gym business?

(59:55) Where to go if you want to find Jared

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Cale Owen (https://www.instagram.com/caleowen/?hl=en), the CEO of Gym Launch (https://www.gymlaunch.com/), to talk about the state of the fitness industry and what gym owners can do to run a better business.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show notes:

(00:00) Introducing Cale Owen

(2:02) Who is Cale and how he got his start with Alex Hormozi & Gym Launch

(7:32) Lessons learned transitioning from sales to management

(11:57) What data do gym owners need to make better business decisions?

(20:39) Challenges with tracking data

(24:49) How has gym business education changed over time?

(28:37) The best marketing strategy for fitness businesses

(34:37) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/)

(39:15) How should gym owners think about content?

(44:32) How should gym owners approach running ads?

(48:14) Discussing Gym Management Software

(50:52) Rebuilding Gym Launch after Alex left the company

(54:30) Building a good hiring strategy to find the best staff

(59:53) What happened after Alex launched $100M Leads?

(1:03:34) Will there be another gym-specific book?

(1:04:46) Is cold outreach a waste of time?

(1:08:01) What's next for Gym Launch?

(1:08:56) Where to go if you want to find Cale

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with the Founder of Fitt Insider (https://insider.fitt.co/), Anthony Vennare (https://www.linkedin.com/in/vennare), to discuss what's next in the fitness industry how gym owners can prepare for future business.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show notes:

(00:00) Introducing Anthony Vennare

(4:08) How Anthony got his start in the fitness industry

(8:35) Marketing strategies to get people in the door

(10:52) What kept people interested in Anthony's gym?

(13:45) Pivoting to online programming and the startup world

(19:24) Building a brand and media company in the fitness industry

(22:46) Discussing sponsored content and how to stay informed in the industry

(26:29) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/)

(28:34) Who does Fitt Insider's content target?

(30:52) Industry trends every gym owner needs to know

(37:32) How can gym owners boost their online presence?

(40:53) What the best gyms in the industry are doing

(44:22) What are other opportunities for growth in fitness?

(48:41) The fitness industry and consumer behavior is changing

(52:39) What are the biggest challenges in business?

(55:49) How can gym owners create a sellable business?

(58:36) Where to go if you want to find Anthony

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Stu Brauer, a retired gym owner, about how investing in real estate can help other gym owners retire in 10 years or less.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show notes:

(00:00) Introducing Stu Brauer & how he got to where he is today

(7:06) Why Stu de-affiliated & started a new concept

(13:16) How to run a profitable gym in a smaller footprint

(16:09) Learning how to make sales

(20:40) How to prove to the bank that you're bankable

(23:47) Explaining Stu's high op cap model

(30:57) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/)

(32:51) How Stu bought his building

(36:17) Why small biz owners are valuable to investors

(37:51) Planning out your space before buying the building

(40:45) Shifting your mindset from gym owner to real estate investor

(44:08) Common struggles with leasing

(48:28) How to not make costly mistakes with leasing

(52:52) Other tips to consider when buying or leasing

(59:18) Different ways to buy a building

(1:04:09) How do you know when you're ready to buy a building?

(1:07:04) How should gym owners think about content?

(1:16:49) Where to go if you want to find Stu

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) sits down with Kevin Higgins (https://www.instagram.com/kevinnhigginss/) in studio to talk about the grind behind Stonefitt Performance (https://www.stonefittperformance.com/) and its massive kids program that now serves 550 members.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

🔥 Show Notes:

(00:00) Introducing Kevin

(1:30) What is Stonefitt Performance?

(6:53) Starting and growing the gym

(8:18) Scheduling and programming

(11:17) Running a successful kids program

(18:15) Run a successful gym with Kilo (visit https://usekilo.com/)

(18:48) Advice for gym owners

(21:37) Expanding the gym, marketing, staff, and community

(32:45) Future plans for Stonefitt Performance

(34:52) Improving systems and processes for the second location

(44:08) Where to go if you want to find Kevin

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠, Mateo Lopez, and Mark Fisher (@markfisherhumanbeing  ) sat down with Rick Mayo (https://www.rickmayo.com/), the CEO of Alloy Personal Training, to talk about simple business model that more gym owners are using to scale multiple successful locations.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show notes:

(00:00) Introducing Rick Mayo and why Mark loves the model

(5:24) What is Alloy?

(8:17) How many employees are needed at a location?

(9:27) Why the language you use matters

(12:15) What does the programming look like?

(18:53) The importance of how you position services

(27:00) Sponsor message: Run a successful gym with Kilo (visit https://usekilo.com/)

(30:23) Running the only small group personal training franchise

(36:16) The economics of a good location

(37:27) Finding the perfect location

(39:52) Discussing Alloy's marketing strategy

(48:59) What Mark looked for to find the right location

(54:20) Rick discusses pricing anchors

(57:43) The importance of brand design

(1:06:22) Who makes an ideal franchisor?

(1:09:07) Where to go to find Rick and Alloy

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Melissa Shevchenko (https://www.instagram.com/fitgirlsrock.melissa/), an online fitness coach whose business profits $500k/yr, to talk about how she grew a big business without having a big following.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://blog.johnisbuilding.com/subsc...) so you don't miss out.

Show notes:

(1:29) Introducing Melissa & how she started her online coaching business

(3:27) Peak in-person training revenue vs. online coaching

(5:29) How to get clients on social media

(7:50) Who does Melissa target?

(8:46) How Melissa packages and prices her services

(13:39) Using Facebook and top-notch customer service to convert leads into clients 

(17:58) How Melissa draws people into her Facebook Group

(20:21) How Melissa's husband got involved in the business

(22:45) Why Melissa transitioned from in-person training to online coaching

(28:50) How does Melissa retain clients after her 6-week challenge

(32:08) Does a target market help build a better community?

(33:10) What Melissa's long-term program entails

(35:14) What are Melissa's goals for the business?

(38:54) What does Melissa's marketing look like?

(39:34) What skillsets do you need to be an online coach?

(41:15) What does the sales process look like?

(43:31) Overcoming imposter syndrome

(47:34) Melissa's advice for starting an online business

(49:59) Where to go if you want to find Melissa

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Andrew Charlesworth, the Midwest Affiliate Representative from CrossFit who ensures 800 affiliates in the Midwest don't go out of business, about how affiliates can do better financially.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://blog.johnisbuilding.com/subsc...) so you don't miss out.

Show notes:

(0:32) Introducing Andrew

(2:35) The state of Affiliates at the CrossFit Games

(4:03) What is an Affiliate Representative?

(5:58) Running a gym in a humanitarian way

(7:41) How Andrew helps CrossFit Affiliates

(11:44) Are people in the CrossFit community in it for the money?

(16:00) CrossFit HQ is helping Affiliates make more money

(20:24) Why do Affiliates underprice?

(24:21) How many members does Andrew have?

(26:30) Consistent quality of class experience matters

(29:28) How Affiliates can be more passionate about programming

(31:09) What if Affiliates are too passionate about programming?

(33:48) The difference between passion for training vs. business 

(40:49) How to get a model to get cash flow

(43:45) The importance of having a strong network in the community

(44:47) What stand-out CrossFit gyms are doing

(50:37) What are commonly held beliefs in the community that are wrong?

(52:09) Quality control and helping Affiliates

(57:21) Where to find Andrew

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ sat down with the CEO of the largest gym mentorship companies in the world, Chris Cooper (https://twobrainbusiness.com/), where he talked about how using data can help small coaching gyms make better business decisions.

If you're a gym owner and want to help shape the future of fitness, fill out this 5-minute survey: https://docs.google.com/forms/d/e/1FAIpQLSf-_BMYyDvoic6bw8HcuBMotZrAnOqy3bXEMIl0oMl0S7rrjw/viewform

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://blog.johnisbuilding.com/subsc...) so you don't miss out.

Show notes:

(1:24) Introducing Chris Cooper & the State of the Industry

(4:50) What is industry best practice?

(9:22) What separates a successful gym from others?

(15:00) Why kids/youth programs are underrated

(19:53) Why the State of the Industry Survey is important

(22:25) What makes this report different from others?

(28:17) Other lessons learned from 2022 data

(35:48) Why gyms don't price their group training properly

(44:08) Debunking the CrossFit member myth

(46:40) What does the data say about being a gym owner?

(52:40) Where do gym owners go to learn more about Chris?

(53:37) Chris talks about the Meta Program

(56:51) Final word from Chris