Gym Heroes – Détails, épisodes et analyse

Our heroes today are Carlmichael and Keeanoush, jiu jitsu black belts and founders of Ground Game Theory in Miami, FL. These two built their Instagram following from 0 to over 13,000 followers and leveraged it to help them open their gym. Most interesting to me is their ability to evolve the content they produce on their profile. What began as standard technique instructions has since morphed into an educational platform for a new and exciting way to train jiu jitsu. All this and more ahead.

Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.

Where to Find Carlmichael and Keanoush

Instagram: https://www.instagram.com/groundgametheory/

Website: https://groundgametheory.com/

Today's hero is Alex Cuevas, CEO of Gymdesk, and we discuss a recent survey we conducted internally among Gymdesk members. If you're curious to know what's working for gym growth, and taking a peek behind the scenes about what other gym owners do, you don't want to miss this episode!

This episode is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take your operational headaches away with powerful features like member management, payments, marketing automation, and much more. Go to https://gymdesk.com to try it out today.

Where to Find Alex & Gymdesk

Instagram: https://www.instagram.com/gymdeskapp/

LinkedIn: https://www.linkedin.com/company/gymdesk/

Our hero today is Debbie Oster, owner of Entrepreneur's Edge and a fractional Chief Marketing Officer for more than one fitness business. Today, Debbie helps us cut through all the chaos and stop committing what she calls "random acts" of marketing. If you've ever wondered what you should focus on in marketing, or why what you've been trying might not be working, this is the episode for you.

Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.

Where to find Debbie...

Instagram: https://www.instagram.com/entrepreneurs.edge.biz/

Website: https://www.linkedin.com/in/deborah-oster/

Our hero today is Hank Ebeling, a long time gym owner and a service expert. In this episode, he reveals to us his 4 step process for dealing with any customer complaint. Communication can sometimes get heated between staff and members, and both you and your employees need to know how to manage that productively. Hank's process does just that, diffusing conflict and creating a path to positive resolution. Without further ado, Hank Ebeling.

Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.

Hank's book

Hank's online course

Where to find Hank...

Instagram: https://www.instagram.com/hankebeling/

LinkedIn: https://www.linkedin.com/in/hank-ebeling-9b603655/

Our hero today is Cameron Haines, founder of Mobile Body Scans. Understanding your body fat to muscle ration is really important to know if your workout programs are successful. DEXA scans are too expensive and too infrequent, and the stuff you can buy off Amazon is too inaccurate. In this episode, Cameron unpacks how gyms can serve their most serious members with monthly body scans with the much more accurate Mobile Body Scan machines.

Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.

Where to find Cameron...

Website: https://www.mobilebodyscans.com.au/

Facebook: https://www.facebook.com/mobilebodyscansau/

Our hero today is Richard Hadden, author of "Contented Cows Give Better Milk" -- a book about how to get better work out of your employees by treating them right. Employee retention is important, especially in fitness, and replacing employees is very expensive.

Today, Richard tells us how to create a great employer brand. Why it's important, how to build it, and how it can help you both find the right people and keep them.

Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.

Where to find Richard...

Website: https://contentedcows.com/

LinkedIn: https://www.linkedin.com/in/richardhadden/

Get Lauren George's retreat planning list: https://laurengfitness.myflodesk.com/retreat

Our hero today is Lauren George, trainer of thousands of instructors and launcher of the Clemson Fitness Company, The Fit Biz Club, Pulse Pointe Barre, and LG Fitness Virtual Studio. She's the program creator of Pumped Up Strength & The Musicality Method, Co-Creator of Barre Above, and adjunct faculty for Kinesiology at Mississippi State University.

In this episode, Lauren reveals how to create successful events and host great retreats. She covers everything from what to use them for, how to put them together, and even how to market them.

Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.

Where to Find Lauren...

Website: https://laurengfitness.com/

Instagram: https://www.instagram.com/laurengeorgefitness/

Our hero to day is Matt Kafora, a serial entrepreneur and fitness industry veteran.

Matt started as a trainer, moved into gym ownership, and now runs a chain of Orange Theory gyms. He's created success on every side of the fitness business so he knows what to do -- but perhaps more importantly, what NOT to do.

Today, Matt unpacks the marketing systems that reliably build fitness business empires. Specifically, he breaks down how any gym of any size can leverage referrals and event marketing. Overall, Matt believes that ideally you are engaging in 5 marketing channels and explains the most important ones for growing his collection of gyms.

Once you've got the attention of prospective members, Matt walks you through how to sell your programs and get new members to sign the dotted line predictably.

Also, we explore the differences between marketing and selling as an independent gym and a franchised gym concept, including pros & cons.

Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.

Where to find Matt...

Website: https://loudrumor.com/

Our hero today is Sara Frenza, an online fitness coach and owner of Sara Frenza Fitness and Nutrition.

In this episode, Sara talks us through how she does lead generation for her fitness business, most notably how she uses her Facebook group to develop leads into new clients. She walks us through how to run an active group and how to consistently transform those members into paying customers.

Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.

Where to Find Sara...

Website: https://www.sarafrenzafitness.com/

Instagram: https://www.instagram.com/sara_frenza

Facebook: https://www.facebook.com/groups/961611717726248

Our hero today is Evina Del Pizzo, a personal trainer and co-founder of Built Strong Strength Club. In this episode, Evina walks us through her journey of creating a fantastic brand, then losing it, and having to rebuild that brand again from scratch. She unpacks the importance of the brand experience, not just the sound or look, things that transcend specific logos and color schemes. Evina also delves into the differences between marketing gyms and marketing as a personal trainer.

Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.

Where to find Evina...

Website: https://www.builtstrongstrength.com/

Instagram: https://www.instagram.com/builtstrongstrength/

Personal Instagram: https://www.instagram.com/evinadelpizzo/