Explorez tous les épisodes du podcast GTM-FM

On this episode of GTM-FM, we're joined by wonderful Tracy Young, Co-Founder of Tiger Eye!

Tracy drew on her wealth of experience and shared how she scaled her businesses successfully, and explained why your company's core values should be at the heart of everything you do.

• Creating a clear, actionable plan that drives growth
• Scaling your business the right way and setting up for success
• Ethical AI use and how to approach this in the right way
• Advice for aspiring founders

And more!

In this episode, we meet the wonderful Hope Chauland, PMM Career Coach & Consultant, and ex-Senior Manager at Microsoft.

She shares her insights on product marketing in all its shapes, sizes, and varieties, as well as exploring reactive and proactive approaches to PMM strategies.

We also explore:

• Collaboration in start-ups vs. corporate
• Key skills across the different environments
• Hiring process differences
• Hope's own personal growth in these sectors

In this episode, we meet with Talya Heller - a product leader with over 10 years of experience in product marketing.

She shares her insights on transitioning from product marketing to go-to-market. More specifically, she shares how understanding competitive positioning and the importance of knowing your true competitors and ICPs is valuable (and central) to each role.

We also explore how to map alternatives, articulate value, and stay ahead in a constantly evolving market, plus:

• the importance of cross-functional collaboration,
• building relationships with sales and customer teams,
• and balancing competitive intelligence with strategic messaging.

Maybe you've asked yourself some of these questions before:

How can research drive successful product launches? Or what are some key strategies that can make or break a go-to-market plan? And how do you measure that success?

In this episode, 2x founding Product Marketing Manager Prak Swamy addresses these questions. She also

• shares some of her insights on the importance of research for a successful launch,
• discusses the crucial role of research in defining product positioning, messaging, and driving launches through various channels,
• and notes the importance of understanding target audiences and enabling sales teams effectively.

In this two-part episode, Ken Roden (Director of Product Marketing at Infor) joins us to discuss the a) value of solid team leadership and why it's crucial in go-to-market and b) how AI can help our teams go above and beyond even during this experimental stage where we're still learning about the AI tools meant to help us.

In this second episode, we dive into some of the following points of discussion:

• The challenges companies and team leaders face when implementing AI tools,
• How to encourage your teams to understand and use new tools confidently,
• Best practices for using AI at work,
• And what we might expect from AI and go-to-market in the future.

In this two-part episode, Ken Roden (Director of Product Marketing at Infor) joins us to discuss the a) value of strong team leadership and why it's crucial in go-to-market and b) how AI can actually help our teams go above and beyond even during this experimental stage where we're still learning about the AI tools meant to help us.

In this first episode, we go through:

• The durable, 'soft-skills' leaders need to be more human and connect with their teams,
• How buyer decisions are changing the GTM landscape,
• Why a 'human-led' go-to-market could be the way forward,

And much more.

Get comfortable, tune in, and enjoy!