Growthitect – Détails, épisodes et analyse

#20: Alexander Buckeridge of Studio Bucky joins us again to share exciting updates on his firm's global success and discuss his pricing strategies for a major upcoming project. We'll dive deep into how he plans to navigate the complexities of a high-end residential design.

→ How did Alexander secure a big residential project from a former retail client?

→ What are Alexander’s strategies for defining clear deliverables and revision terms in a long-term project? 

→ How does he plan to structure his pricing packages to fit different client needs? 

→ Why is ‘padding’ important in fixed-fee projects, especially for long-term engagements? 

→ What are the key considerations Alexander takes into account when negotiating project fees? 

→ How has Alexander's experience with smaller projects influenced his approach to a $5-7 million project?

→ What steps is Alexander taking to ensure his business can grow sustainably while managing this large project? 

→ How does the "profit first" system and setting up an S-Corp play into Alexander’s business strategy? 

→ What role do content creation and structured planning play in the growth of Studio Bucky?

(04:13) High-end interior design for luxury apartments.

(08:52) Planning construction costs and phasing next year.

(11:28) Clarify understanding before asking for commitment.

(13:57) Offer a fixed fee with added services for clients.

(17:43) Less frequent updates vs. frequent virtual walkthroughs.

(23:39) Subscription models for sustaining commercial clients.

(27:53) How the hourly concept phase can protect the architect's interests.

(31:55) Ensure fair fees and foundational stability to protect yourself.

(35:34) Why Alexander hasn’t started paying himself his salary yet.

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join 

→ Apply to join The Studio - https://growthitect.com/studio 

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect 

A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.

#19: Graham Irwin, owner of Essential Habitat Architecture, joins Tyler Suomala to delve into effective strategies for lead generation and maintaining client relations in the architecture industry. This episode provides insights drawn from Graham's 20+ years of experience running a solo practice across different business processes and marketing strategies.

→ What are the key elements in developing a sustainable system for client referrals? 

→ How can architects differentiate their marketing efforts to focus on solving client problems? 

→ How has the shift to millennials impacted client engagement and lead generation? 

→ How does Graham utilize social media and events for client engagement?

→ What are the best methods for leveraging money and time to enhance business visibility and lead acquisition?

→ How can creating a sample calendar improve the implementation of business strategies? 

(05:19) Clients prioritize solutions, not the architectural process.

(07:09) Approach tasks with clarity, not over-romanticism.

(12:13) Millennials rely on online information.

(15:04) Consistency and volume drive social media presence.

(18:50) Referrals are inconsistent despite industry and builder connections.

(24:39) Choose joy over guilt for climate action.

(27:59) Alternate between providing value and self-promotion.

(30:44) Consider time or money.

(35:04) Leverage past successes and encourage referrals through feedback.

(37:15) Efficient LinkedIn and referral strategies maintain relationships.

(42:41) Set time aside to implement growth hacks.

(45:38) Create a sample calendar for better planning.

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join 

→ Apply to join The Studio - https://growthitect.com/studio 

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect 

A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.

#10: Alexander Buckeridge, of Studio Bucky, and I sit down with our favorite drinks to celebrate his success and the end of Season 1. And this time, I finally get to ask Alexander some questions!

→ What advice does he have for architects that want to start their own firm? 
→ What are most architects overlooking? 
→ What are his long term goals with Studio Bucky? 
→ What’s his most controversial point of view on architecture? 
→ What’s his biggest takeaway from our time together?

00:00 Podcast Intro 
01:01 Introduction and Whiskey Talk 
03:30 Celebrating Season One Finale 
04:24 Advice for Aspiring Architects 
06:35 Challenges in Running a Firm 
10:58 Long-Term Goals and Reflections 
18:15 A Word From Our Sponsor 
26:08 Finding Passion in Art and Architecture 
27:00 Creative Freedom and Growth at Snarkitecture 
30:52 Discovering a Love for Architecture 
32:15 The Intellectual Challenge of Architecture 
33:32 Balancing Theory and Practice 
35:41 The Importance of Communication in Architecture 
48:36 Reflecting on the Journey and Future Goals

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → joingelt.com/growthitect

#09: In this episode, I share multiple strategies for building a sustainable pipeline of future clients with NYC-based architect Alexander Buckeridge.

We dive into:

→ How to use the momentum from his first client to get more clients 
→ How to manage a lead pipeline and a sales pipeline 
→ How to identify if a real client opportunity exists

00:00 Episode Intro 
01:59 Future Projects and Networking 
06:27 Managing Relationships with CRM Tools 
07:16 Understanding Lead vs. Sales Pipeline 
08:23 Defining Project Criteria 
09:51 Effective Client Communication Strategies 
15:48 A Word From Our Sponsor 
19:29 Prioritizing and Following Up with Leads 
20:39 Networking and Cold Outreach Tactics 
21:20 Case Study: Engaging with High-Value Clients 
28:35 Tips for Scheduling Meetings

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → joingelt.com/growthitect

#08: Hey friends, Tyler Suomala here, your host of the Growthitect podcast. In this episode, NYC-based architect Alexander Buckeridge and I reflect on his journey to landing his first client.

We dive into:

→ What happened on the final call before winning the project 
→ The project timeline and his plan for execution 
→ Why this is the first step of building a sustainable business

00:00 Podcast Intro 
01:47 Starting a Promising Client Meeting 
02:24 Securing the First Client 
03:09 Project Details and Initial Steps 
03:56 Celebrating the Win 
04:24 Reflections on the Journey 
05:17 Planning and Preparation 
05:55 Balancing Work and Growth 
08:33 Building a Sustainable Business 
11:06 A Word From Our Sponsor 
12:27 Navigating the Challenges 
22:36 Podcast Outro

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → joingelt.com/growthitect

#07: Hey friends, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I advise Alexander Buckeridge, an NYC-based architect that just launched his own firm, Studio Bucky.

We dive into:

→ How to manage a sales pipeline 
→ How to think about workload delegation 
→ How to create offers that overcome client hesitations

00:00 Episode Intro 
00:48 Podcast Intro 
01:54 Pipeline Building and CRM Tools 
10:15 Delegating Tasks and Scaling Up 
11:01 Exploring Remote Teams and Global Workforce 
15:52 A Word From Our Sponsor 
17:12 How To Sequence Outreach 
19:04 Low-Cost, High-Value Offers 
23:19 Podcast Outro

RESOURCES MENTIONED

→ Sequencing: How To Automate Business Development Outreach - https://growthitect.com/articles/sequencing

→ Sales Pipelines: A Comprehensive Guide for Architects - https://growthitect.com/articles/sales-pipelines-a-comprehensive-guide-for-architects

→ Low Cost, High Value Offers: How Architects Quash Client Hesitations - https://growthitect.com/articles/low-cost-high-value-offers-how-architects-quash-client-hesitations

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → joingelt.com/growthitect

#06: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I advise Alexander Buckridge, an NYC-based architect that just launched his own firm, Studio Bucky.

He’s trying to win his first project, so we dive into how Alexander can approach the conversation and negotiate effectively. The conversation is packed with nuggets like how to prepare for the call, how to identify the decision maker, and what vocabulary works best in a negotiation.

00:00 Episode Intro
01:54 LinkedIn Strategies
02:56 Setting Up Your LinkedIn Business Page
03:51 Maximizing Personal Profile Engagement
04:33 Leveraging Creator Mode
05:58 Building in Public and Content Strategy
13:27 A Word From Our Sponsor
14:48 How To Launch A New Brand

RESOURCES MENTIONED

→ Building Rapport: How Architects Gain Favor With Clients - https://growthitect.com/articles/building-rapport-how-architects-gain-favor-with-clients
→ Preparing To Win: 3 Answers Architects Must Have Before Trying To Win A New Client - https://growthitect.com/articles/preparing-to-win-3-answers-architects-must-have-before-trying-to-win-a-new-client

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join
→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

STAY CONNECTED

→ Follow on LinkedIn: www.linkedin.com/in/tylersuomala

→ Follow on Instagram: https://www.instagram.com/growthitect_com
→ Subscribe on YouTube: https://www.youtube.com/@growthitect
→ Follow on Twitter: https://twitter.com/TylerSuomala

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → http://joingelt.com/growthitect

#05: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, an NYC-based architect launching his own firm, Studio Bucky.

We dive into how Alexander can leverage LinkedIn to attract high-quality clients. Learn how to grow your company account, setup your personal account for success, and divide your content properly.

Plus we discuss how to send an effective launch announcement to your network.

00:00 Episode Intro 
01:54 LinkedIn Strategies 
02:56 Setting Up Your LinkedIn Business Page 
03:51 Maximizing Personal Profile Engagement 
04:33 Leveraging Creator Mode 
05:58 Building in Public and Content Strategy 
13:27 A Word From Our Sponsor 
14:48 How To Launch A New Brand

RESOURCES MENTIONED

→ LinkedIn Clicks: Increase Website Traffic From Your LinkedIn Profile - https://growthitect.com/articles/linkedin-clicks-increase-website-traffic-from-your-linkedin-profile

→ Warm Emails: Drumming Up New Clients - https://growthitect.com/articles/warm-emails-drumming-up-new-clients

→ Content Matrix: How Architects Generate Endless Social Media Post Ideas - https://growthitect.com/articles/content-matrix-how-architects-generate-endless-social-media-post-ideas

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - **https://growthitect.com/join**

→ Irresistible Architecture Websites (Free 5-day email course) - **https://tylertactics.ck.page/03d11a3ed9STAY**

CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → joingelt.com/growthitect

#04: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, a NYC-based architect launching his own firm.

We dive into two potential projects that Alexander is trying to win right now. The first is a large distillery project in Ireland with roots from Alexander’s childhood. The second is some smaller scale installations for a developer in NYC.

Listen in to understand how to approach projects as a new firm and give yourself the best chance of success!

00:00 Episode Intro 
02:04 How to approach distillery proposal 
09:33 Sponsored by Gelt 
10:54 RXR Relationship Building 
19:23 Consistent Business Development 
23:00 Podcast Outro

RESOURCES MENTIONED

→ Discovery Meetings: How Architects Attract High-Quality Clients - https://growthitect.com/articles/discovery-meetings-how-architects-attract-high-quality-clients
→ Proposal Presentations: The Architect’s 5-Step Process To Winning - https://growthitect.com/articles/proposal-presentations-the-architect-s-5-step-process-to-winning
→ Hearing ‘No’: 4 Reasons Successful Architects Get Told No Often - https://growthitect.com/articles/hearing-no-4-reasons-sucessful-architects-get-told-no-often

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join
→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → joingelt.com/growthitect

#03: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, a NYC-based architect launching his own firm.

In this consult, we dive into the brand identity and website design of Alexander's new firm, Studio Bucky. You’ll hear the unique way that Alexander approached his brand identity and what my recommendations to dramatically improve conversions from his website.

If you’ve ever wondered about what goes into the brand and website design of an architecture firm, then this is for you!

[00:00] Podcast Intro

[01:54] Website Thought Process

[04:18] Brand Identity

[07:27] Website Design Critique

[14:21] Gelt Ad (Mid-roll)

[28:21] Transition To A Business Owner

RESOURCES MENTIONED

→ Above The Fold Design: 2x Conversions on your Architecture Firm Website - https://growthitect.com/articles/above-the-fold-design-2x-conversions-on-your-architecture-firm-website
→ Framing Effect: Turn Bland Services into Tasty Benefits - https://growthitect.com/articles/framing-effect
→ Call to Action: 6 Powerful “Contact Us” Alternatives - https://growthitect.com/articles/call-to-action-6-powerful-contact-us-alternatives-for-architecture-websites

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join
→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → joingelt.com/growthitect