In this episode of Grow Think Tank, I unpack the critical shifts CEOs must anticipate as we approach 2026, with a sharp focus on clarity in leadership and organizational expectations. I share five key predictions shaping the business landscape: sustained recession-like consumer behavior, the necessity of intentional pricing strategies amid shrinkflation, a growing premium on predictability over aggressive growth, the importance of empowering leaders to eliminate decision bottlenecks, and the need to cultivate a culture rooted in trust and accountability. I also offer a pragmatic perspective on AI adoption, encouraging leaders to integrate it strategically in the service of clear business objectives rather than chasing hype. The episode concludes with practical reflection points to help leaders recalibrate their approach and drive sustainable growth in an increasingly complex environment.

2:14 Recession-like Behavior Persists
4:33 Pricing Increases and Shrinkflation
7:01 Predictability Over Aggressive Growth
9:13 CEO Bottleneck as a Growth Killer
14:18 Culture as a Performance System
17:56 The Good, Bad, and Ugly of AI

As we approach 2026, clarity in leadership and organizational expectations will become a defining advantage for CEOs. Drawing from years of conversations with founders and executives of high-growth companies, this episode explores how even minor misalignments in leadership expectations can create outsized organizational challenges. Leaders who take ownership of clearly articulating expectations—and ensuring those expectations truly land with their teams gain leverage, alignment, and momentum. This section sets the foundation for why clarity is no longer optional, but essential for navigating increasing complexity.

The core of the episode centers on five predictions shaping the future of business:

• Persistent Recession-Like Behavior: Regardless of economic labels, consumer caution is here to stay. Buying decisions are more deliberate, value-driven, and less impulsive. CEOs are encouraged to simplify offerings, build predictability, and reflect on how their organizations respond to shifting customer behavior.
• Intentional Pricing in the Age of Shrinkflation: As prices rise and value perceptions tighten, leaders must price with clarity and intention. Communicating value effectively builds trust and reduces friction in increasingly price-sensitive markets.
• Predictability Over Aggressive Growth: Stability, consistency, and dependable revenue streams will outperform volatility. CEOs are prompted to examine scalability, operational design, and whether their structures support sustainable performance.
• Eliminating the CEO Bottleneck: Over-centralized decision-making slows organizations down. This segment challenges leaders to identify where delegation, empowerment, and shared leadership can accelerate growth.
• Redefining Culture Beyond Perks: High-performing cultures are built on trust, accountability, and clear expectations not superficial benefits. Leaders are guided to redesign roles around outcomes and uphold performance standards that drive engagement.

The episode concludes with a pragmatic look at artificial intelligence as both an opportunity and a risk. While AI can unlock efficiency and scale, rushed adoption without strategic intent often fails to deliver ROI. AI, when approached thoughtfully, becomes a leadership discipline—not just a technology initiative.

Throughout this final section, CEOs are given reflection prompts to assess alignment, leadership leverage, and focus. The central takeaway is clear: leading successfully in 2026 will not require more effort, but a sharper focus. By prioritizing clarity, alignment, and empowered leadership, CEOs can drive sustainable growth and confidently navigate an evolving business environment.

• Leading in 2026 will not require more effort it will require a shift in focus. By prioritizing clarity, alignment, predictability, and leadership leverage, CEOs can position their organizations for sustainable growth and confidently navigate what lies ahead.

Ideal For:
Founders, CEOs, executives, managers, and anyone committed to elevating their leadership capacity.

Ready to take your leadership energy to the next level?
Explore free training and resources at training.coreelevation.com
to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance.

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Listen to the Full Episode: Growth Think Tank Podcast

In this episode, John Bradford, CEO of Pet Screening, ranked No. 879 on the Inc. 5000 in 2025. Joins Gene Hammett to talk about what it really takes to build a "category of one" business. Bradford shares how visionary leadership and relentless execution go hand in hand, why founders must be honest about the size of their total addressable market, and how underestimating demand can limit growth. He draws on Pet Screening's success in helping landlords manage pet policy compliance amid America's growing pet population, while also unpacking the importance of strong core values, genuine team engagement, and empowering individuals to contribute to sales in a collaborative culture. Along the way, Bradford reflects on learning from mistakes, taking full responsibility as a leader, and using real market feedback to sharpen strategy, offering practical, experience-driven insights for entrepreneurs focused on long-term growth and leadership.

3:01 The Birth of Pet Screening
6:18 Creating a Category of One
8:10 Common Mistakes in Creating a Category
10:49 The Essence of Relentless Execution
12:27 Core Values That Drive Success
14:36 Living Your Values in Practice
16:27 Lessons from Leadership Mistakes
19:18 Conclusion and Call to Action

John Bradford, CEO of Pet Screening, joins Gene Hammett to discuss what it takes to build a true category-of-one business, starting with the importance of market size. Bradford stresses that even the best ideas fall flat if they do not address a meaningful total addressable market (TAM). He cautions entrepreneurs against underestimating market potential, noting that ideas aimed at small audiences often remain side projects rather than scalable companies. A strong vision must be matched with a market large enough to support long-term growth.

Bradford explains how Pet Screening emerged from his background in property management and technology, identifying a widespread problem landlords face in managing pet policies. With roughly 160 million pets in America and a growing number of pet-owning households, the demand is substantial. Pet Screening's software helps landlords ensure pet policy compliance while reducing fraudulent emotional support animal claims, positioning the platform as a trusted, nationwide solution in the housing industry.

The conversation turns to leadership, where Bradford shares how strong core values and daily execution shape company culture. He emphasizes that values must be lived, not just stated, and highlights Pet Screening's focus on equal opportunity, making an impact, and keeping work enjoyable. Bradford also underscores relentless execution, encouraging every team member to understand and support the product, including participating in sales. This shared ownership drives efficiency, creativity, and alignment across the organization.

Bradford openly discusses the role of mistakes in entrepreneurship, advocating for accountability at the leadership level rather than blame within the team. This approach builds trust and encourages innovation. He also highlights the importance of market feedback, urging founders to seek honest input beyond friends and family to refine ideas and validate demand. The episode concludes with practical insights on how visionary leadership, execution, feedback, and ownership intersect to drive sustainable growth, reinforcing that leadership and scaling are inseparable.

• Vision alone is not enough successful category-of-one companies pair bold leadership with disciplined execution.
• Market size matters; even strong ideas struggle without a sufficiently large total addressable market (TAM).
• Solving a real, widespread problem creates momentum and positions a business for scalable growth.
• Core values must be demonstrated through daily actions to foster trust, engagement, and accountability.
• Involving the entire team in understanding and supporting sales strengthens alignment and execution.
• Effective leaders own mistakes, creating a culture where learning and innovation thrive.
• Market feedback is a strategic asset and should come from diverse, unbiased sources.
• Long-term growth is driven by the integration of leadership, culture, and continuous refinement of strategy.

Resources & Next Steps

Ready to take your leadership energy to the next level?
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to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance.

 Explore More: training.coreelevation.com
 Listen to the Full Episode: Growth Think Tank Podcast

In this episode, I dive into the powerful connection between coaching and effective leadership, drawing from my 13 years as a CEO coach. I discuss why many leaders overlook their potential as coaches and share practical ways to strengthen those skills, especially when things become messy or unpredictable. Instead of jumping in with quick answers, I highlight how asking the right questions can unlock your team's potential and spark real growth. I also share a few coaching models that make this easier in everyday leadership. By the end, you'll see how intentional coaching can create a stronger problem-solving culture and make you a more effective, inspiring leader.

0:07 Coaching as a Leader
1:52 The Importance of Questions
3:50 Guiding Through Understanding

In this episode, I dig into how coaching shapes great leadership and why so many leaders overlook it. After 13 years of coaching CEOs, I've seen how easy it is to get caught up in running sales, operations, and everything in between while forgetting the human side of leadership. Coaching isn't just another skill; it's the foundation for helping your team grow, think independently, and solve problems on their own.

Here's the truth: real coaching isn't about giving answers, it's about asking the right questions. I talk about why slowing down and getting curious leads to deeper understanding and stronger teams. I also share a few practical coaching models and a story about a client who learned to turn frustration into growth simply by reframing conversations through better questions. When leaders make this shift, it changes everything from team culture to performance and engagement.

We wrap up by exploring what it means to lead with intention to coach with curiosity, patience, and courage. Creating a culture of problem-solving doesn't happen overnight, but it transforms how teams work and how businesses grow. And if you're feeling stuck or overwhelmed, I share a free resource at training.coreelevation.com to help you strengthen your coaching approach and build a team that thrives on independence and trust.

Great leadership starts with great coaching. When you slow down, ask better questions, and lead with intention, you empower your team to think for themselves, grow with confidence, and create a lasting culture of problem-solving and accountability.

Ready to take your leadership energy to the next level?
Explore free training and resources at training.coreelevation.com
to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance.

🌐 Explore More: training.coreelevation.com
🎧 Listen to the Full Episode: Growth Think Tank Podcast

In this episode, I sit down with Steve Holm, CEO of Copper, to uncover The Power of Focus and how it drives customer alignment and business success. As the company ranks No. 556 on the 2024 SAAS 1000 list, Steve shares insights from his leadership at Copper, focusing on aligning team efforts with customer needs. We explore how The Power of Focus enables businesses to streamline operations, prioritize effectively, and create lasting relationships with customers. Steve provides actionable tips to help leaders build a focused, purpose-driven organization. Tune in to discover how embracing The Power of Focus can elevate your company to new heights.

When you have success in ONE WAY, the tendency is to look at new ventures through the same lens. In other words, when a something works why change it. Marc Werner, founder of Nature Sleep, didn't want to fall into that path of thinking. He comes form Werner family where ladders were their thing. The market for ladders has been amazing over the decades; however, Marc's new venture had to change with the times. Listen to Marc's process for developing a new company in the bedding market.

Get the show notes for 257 | How to Win in Today's Market with Marc Werner

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Most people focus on more traffic. They want new sources of traffic. However, traffic is only part of the solution to a growth in your business. One of the most important aspects of business growth is understanding "conversion." Our guest is an expert in CRO (Conversion Rate Optimization). Join Tim Ash from SiteTuners on what does it take to create an effective CRO project for a website. It is more than button colors and headlines.

Get the show notes for 256 | CRO – Aligning the Needs of Your Visitors to Your Website with Tim Ash

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Getting to 10 employees requires you to make some drastic changes in your leadership and management side. It is even more of change to get to 50 employees. Today, I interview Joe Holland with Video Blocks to uncover the shifts he had to make to grow his company. We share specifically what he had to "let go" of.

Get the show notes for 255 | Growing Your Company from 1 to 10 to 50 Employees with Joel Holland

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Using online training (webinars) is an excellent way to establish your expertise and authority. The next level approach is using "automated webinars. Our guest today is Casey Zeman who is the founder of Easy Webinar. We talk about a simple sequence or strategy to get more leads and therefore more sales for your business.

Get the show notes for 254 | The New Strategies of Automated Webinars with Casey Zeman

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Leadership is different and has not changed either. Now is the time to examine your leadership strategies to improve your goal setting. Discover the new approaches that our guests give us. Mitch Axelrod shares how he looks at goal setting and why the process must change.

Get the show notes for 253 | A new dynamic in Leadership with Mitch Axelrod

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How to get your Facebook Ads to work...today we talk with Molly Pittman. I want to say "THE" Molly Pittman because I am such a fan of her work. Molly is the VP of Marketing for Digital Marketer. She is also a co-host at the Perpetual Traffic podcast. She shares her 4 tips to fix your facebook ads.

Get the show notes for 252 | Celebrate 3 Years – What Happens When Your Facebook Ads Aren't Working with Molly Pittman

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Video will continue to be more important to share you story and reach new customers. You don't have to create Super Bowl style commercials, but you will miss opportunities if you don't learn to use video for your business. Our guest today is Steve Gumm who works with companies to improve the human-to-human experience. He loves to use video to share stories and value bombs. Steve is the founder of Drop In Local in Chicago, IL.

Get the show notes for 251 | How to Use Video To Drive High-Value Clients with Steve Gumm

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Innovation means different things to different people. I agree with our guest today, Tamara Kleinberg (founder of Go To Launch Street) about innovation. Innovation is a process of thinking differently and acting on it. Ideas are cool and interested, but really don't mean that much. It is the implementation of the ideas that drives innovation. Our guest today is a speaker and brand strategist that helps companies innovate in today's fast changing world.

Get the show notes for 250 | Innovation Is a Competitive Advantage with Tamara Kleinberg

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If you are in marketing, you likely know of Ryan Deiss. Ryan is the founder and CEO of DigitalMarketer. Over the last 36 months Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests.  Today we talk about how to get traction for your business. In the practical and actionable portion of the interview, Ryan shares the #1 place to start that you can do this week to drive your business forward.

Get the show notes for 249 | How to Break Through The Noise – The One Strategy You Need with Ryan Deiss

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Motivational Speaker, Les Brown shares with us how the road to growth and transformation requires the COURAGE to change. If you want to evoke the spirit of transformation in those whom you serve, you must also commit to catalyzing that very thing in your own life. The intention and desire to grow must be practiced, exercised and executed consistently.

Get the show notes for 248 | Creating Connection and Significance Through Speaking with Les Brown

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In this episode, Jamie Hubbard from Boart Long Year dives into why culture matters and how it impacts every level of an organization. Together, we explore the shared responsibility of building a strong workplace culture and how aligning values with actions leads to long-term success. Jamie highlights that when leadership and employees embrace that culture matters, the results are innovation, collaboration, and trust. We also discuss practical steps for fostering a culture that thrives even in the face of challenges. Tune in to learn why culture matters and how it's everyone's responsibility to make it great.

Get the show notes for Culture Matters and It's Everyone's Responsibility with Jamie Hubbard at Boart Long Year

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Our guest Mike Ganino joins us today to discuss his training and culture tips that help to build a team and ensure the future success of businesses. We talk about what culture actually is and why great leaders possess listening skills. Tune in to find out how to define your vision while creating a rich culture for your team that motivates them to come into work every day.

Get the show notes for 247 | How to Build Your Team and Define Your Culture with Mike Ganino

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Our guest and creator of Monday Monday is Arthur Tubman. Tune in to discover how building a successful business is all about creating a 2- way communication street with a resonating community. Find out how Arthur creates meaningful content and why he says skills can be learned and why you shouldn't worry about them! Focus on training your daily habits! Plus find out why Arthur thinks mentorship and masterminds are crucial to any entrepreneur's success.

Get the show notes for 246 | How to Build Communities That Drive Business with Arthur Tubman

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Our guest, Stefanie Sheehan is the founder of Mastermind Your Launch. We talk about owning who you are to launch a business. This episode is about how to play on your strengths. We also delve into the power of content marketing and how it can accelerate your business. What are your own personal strengths and how will you use them to serve the world?

Get the show notes for 245 | How to Create a Personal Brand with Stefanie Diaz

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Christine Hassler, author of the book Expectation Hangover gets vulnerable about how she found true happiness. In using the experience of a crisis, she found the excuse to go through a soul transformation. Now she helps others do the same! On this episode, we talk about how the way to do truly impactful work is by answering our own inner calling. It is about understanding that the answers cannot be found anywhere outside of ourselves.

Get the show notes for 244 | From Expectation Hangover to Finding Happiness Within with Christine Hassler

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Join us on this very special episode where I share the good, the bad and the ugly of 2016. I talk about what worked, what didn't and the transformational changes I am going through. I get real and vulnerable about what the Trap of Success means to me and how to reach for more than a comfort zone. Plus, I share some of the exciting upcoming projects I've got going on to help you step up your game.

Get the show notes for 243 | Recap of 2016 with Gene Hammett

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Have you tried making a habit to accelerate your personal growth? Most of us have but have had difficulty sticking with it. Jen Macquarrie, founder of Bright Habits shares with us the essential elements we need to maintain momentum. We also explore how to mindfully observe the inner dialogue going on in our heads and how to shift into a more empowering mindset.

Get the show notes for 242 | Making a New Success Habit Stick with Jen Macquarrie

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Nancy Vogl, founder of the Speaker's Bureau talks about the power of face to face interaction. In today's world of ever expanding technological advancement, it's tempting to take the shortcut and connect with people via email or Facebook. Nancy says, this is WEAK! She is a firm believer in the power of nurturing the connections you wish to make. Tune in to find out how Nancy is currently following up with a list of 380 people- the real way!

Get the show notes for 241 | The Crazy Idea that Changed A Speaker's Bureau with Nancy Vogl

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Networking is not new, but we all know people that struggle with all kinds of networking. I have connected with Angus Nelson to share the new rules of networking. Angus is the host of the "Up In Your Business" podcast. Discover ways to improve your networking with modern approaches.

Get the show notes for 240 | How to Network – The New Rules with Angus Nelson

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Growth hacking is not a new term. It has become a big topic in today's marketing and scaling conversations. Our guest today is Brad Stevens with Entreholic. We talk about new tools and strategies to accelerate your growth. See how you can use growth hacking in your business.

Get the show notes for 239 | Understanding Growth Hacking with Brad Stevens

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Living for comfort is a mistake. Yes...if you seek comfort in all that you do, you will fail to grow and navigate the challenges of life. This interview is all about understanding your comfort zone and stepping outside that zone so that you grow. Dr. Liz Bywater is our guest who shares her views on the comfort zone.

Get the show notes for 238 | Getting Out of your Comfort Zone with Dr. Liz Bywater

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In this episode, I chat with David Snider, CEO of Harness Wealth, about the importance of valuing Employee Contribution over traditional job titles in building dynamic, growth-oriented teams. Ranked No. 192 on the 2024 Inc 5000 list, Harness Wealth has excelled by creating a culture where contributions are prioritized, fostering innovation and agility. David shares actionable insights on how to shift the focus from hierarchy to impact, enabling teams to reach their full potential. We explore how recognizing Employee Contribution can transform workplace culture and improve performance. Embracing the power of Employee Contribution helps organizations unlock creativity, collaboration, and sustained success.

Get the show notes for Employee Contribution over Titles with David Snider at Harness Wealth

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Communication is the backbone of everything we do. It is more than just words. Today's guest is Dr. Nick Morgan. Nick's company is Public Words. He shares insights about communication that will surprise you and help you improve the way you connect with others. Listen to this interview to learn how to communicate at a higher level.

Get the show notes for 237 | The Neuroscience of Communications with Nick Morgan

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What does your Soul have to do with Leadership? Howard Behar is the former President of Starbucks. On this episode, we discuss the connection between the soul and how we lead. How we show up every day is the rewarding challenging we can engage in, in order to remain in tune with life's work. Howard's key message is about valuing the people we serve. This is a first and foremost priority that comes before anything else.

Get the show notes for 236 | Starbucks: Filling Your Soul With Howard Behar

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One year later, 48in48.org is pushing into new realms. They are doing another 48 websites for 48 nonprofits this year in Atlanta. And they are also doing another set of 48 websites for another 48 nonprofits in New York. This is a unique episode with so many guests. I interviewed different people involved to get their perspective of this movement. Also Adam Walker and Jeff Hilimire share with me the BIG vision for 48in 48.org. I really think they are crazy rebels for putting it out there and I love them for it.

Get the show notes for 235 | Significance with 48 in 48 – Jeff Hilimire and Adam Walker

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We all have times in our lives that force us to question the path we are on. We all have moments that make us choose a new direction. I have seen this for myself. And I have watched it in hundreds of others. This is about reinvention. Our guest today is Mike Pisciotta with Marketing Your Purpose. He shares his moment of reinvention that happened while in jail.

Get the show notes for 234 | Making New Choices with Mike Pisciotta

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In highly competitive markets, it is getting harder and harder to win the business. I specialize in helping companies grow by making them THE choice, not just a choice. This is about standing out and creating a company that does not have competition. This is a solo episode where I share key parts of my speech: Be THE Choice, Not Just A Choice. I give you 3 areas that allow you to win more business and work with more high-value clients. Don't miss this one.

Get the show notes for 233 | Be THE Choice, Not Just a Choice with Gene Hammett

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Do you know the valuation of your company? I think that if even if you were not planning to sell your company soon or even in the next decade that you should know the valuation. My main reason is that understanding what increases the value of the company you have now will make it more profitable now. I interview John Shumate who specializes in valuations for technology and healthcare companies. He shares the essentials to valuations. Check out this episode to understand how to put a value on your company.

Get the show notes for 232 | Valuating Your Business with John Shumate

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What's your one thing? Today's guest is Jay Papasan. He is the best selling author of The One Thing where he explores the unexpected simple truth behind impactful results. As entrepreneurs, it is more than common to try and tackle it all – but Jay challenges us to do that ONE thing that will get you soaring. Listen into this podcast to give yourself clarity on what is important in your day to day to-do list.

Get the show notes for 231 | What is Your One Thing with Jay Papasan

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Today's guest and author of Leadership Lessons from a UPS driver is Ron Wallace. Ron emphasized the importance of how true connection is even better than communication. An effective leader does not hold back secrets but rather shares them to gain input and feedback from his team. Ron points out the fundamental principle of giving praise to your team- something that is very simple but has been forgotten. Tune into this episode on the principles of Leadership Connection.  

Get the show notes for 230 | Leadership Communication and Connection with Ron Wallace

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Our Guest today is Tucker Max, CEO and author of Book in a Box. The philosophy at Book in a Box highlights that the best way to get an idea into the world, is through a book. The problem most people face is that books take too much time to write, and the traditional publishing process can be tedious and frustrating. Tucker shares with us the foundational values all authors must have when writing a book.

Get the show notes for 229 | What You Need to Know About Writing a Book with Tucker Max

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Our guest, Daniel Battan is the founder of "Beyond The Ceiling." Daniel saw that the problem existent within many entrepreneurs was that they saw a "ceiling" for themselves - or in other words, a limited potential that could be reached. However, the "ceiling" is NOT the ultimate potential one can reach. There is ALWAYS more (think: "the sky"). Beyond The Ceiling is about stepping outside and realising that there is no ceiling in your capabilities. It is unlimited! Daniel brings a very grounded approach that can be used by entrepreneurs.

Get the show notes for 228 | Beyond the Ceiling: Unlimited Potential with Daniel Battan

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In this episode, I sit down with Timothy Dodd, CEO of PEMA.io, to discuss strategies for rebuilding from crisis by putting people first. Ranked #526 on the 2024 Inc 5000 list, PEMA.io has demonstrated the power of prioritizing team well-being and resilience during challenging times. Timothy shares his approach to fostering trust, engagement, and a strong culture that forms the foundation for rebuilding from crisis and driving long-term success. We explore actionable steps leaders can take to empower their teams and create a path forward after setbacks. Tune in to learn how rebuilding from crisis starts with investing in the people who power your business.

Get the show notes for Rebuilding from Crisis by Putting People First with Timothy Dodd at PEMA.io

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Getting someone to YES is a part of life. It might in business or in your personal life. Have you ever tried to get a 9-year-old to say YES to clean his room? Well, it takes certain skills. Our guest is Matthew Kimberley who shares insights on getting to YES in business. Matthew is a sales master and his wisdom on sales will help you grow your business.

Get the show notes for 227 | Getting to Yes. The Art of Professional Persuasion with Matthew Kimberley

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Today's guest is best selling author, Russell Brunson. Russell's mission is about helping small business entrepreneurs start and scale their online companies. His software company ClickFunnels is one of the top super affiliates in the world. Learn how Russell uses his own personality and personal stories to connect with his audience and grow his business. Find out how you can do the same.

Get the show notes for 226 | What is Success? with Russell Brunson

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When you are ready to take your service business to the next level, this is the episode for you. This one is about how to scale your service based business. I chatted with Mandi Ellefson to uncover the key steps to scaling with systems in your business. We talk about the aspecting of scaling that gets in the way too.

Get the show notes for 225 | How to Scale Your Service Business with Mandi Ellefson

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Learning to "Think Bigger" is huge part of your growth at a personal and professional level. I have pulled out the big gun for today's episode. I am honored to interview Sean Stephenson who stands 3 feet tall (and faced so many challenges in his life). Sean shares with us how to think bigger and not let your circumstances dictate how you dream. Thinking bigger is like a muscle that you have to use or you risk losing it.

Get the show notes for 224 | Thinking Bigger From the Amazing 3 Foot Tall Sean Stephenson

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Today we look at the 3 keys to entrepreneur success. What is really special about this is having John Bowen with me on the podcast. John is considered the #1 coach to financial advisors. He is very targeted with who he serves and we unpack what that means to his business. Listen in to John share how to navigate your path to success.

Get the show notes for 223 | The 3 Keys to Entrepreneur Success with John Bowen

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Humans are meant to grow. Our guest today is Srini Rao- author of Unmistakable: Why Only Is Better Than Best. In today's noisy world, Srini shares with us how to be unmistakable in your market. We also talk about the Trap of Success and how the concept of "making it" only slows anyone's growth process.

Get the show notes for 222 | Interview with the author of Unmistakeable with Srini Rao

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Most people believe they understand how to nurture prospects into becoming customers. Well, the key word there is "nurture." Most people are talking to everyone with the same message and this is the problem. Today we go deep with Scott Oldford on a framework for marketing that will help you keep each person moving at their individual and personalized pace with your business. Scott is the founder of Infinitus, who creates marketing systems so that businesses can have a predictable flow of quality leads. We look at the evolution of marketing funnels.

Get the show notes for 221 | Leveraging Your Unfair Advantage with Scott Oldford

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Stories have become a key part of marketing and frankly, of business growth. We remember stories. We get emotionally connected through stories. Today's guest is John Livesay who helps entrepreneur's tell their stories. Most if his experience is through raising money for startups, but don't discount the core elements of storytelling even if you aren't raising money.

Get the show notes for 220 | Making the Pitch, Telling Your Story with John Livesay

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Today's guest is Jeffrey Hayzlett. He is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business radio host of All Business with Jeffrey Hayzlett on CBS on-demand radio network. He is also the author of two bestselling business books, The Mirror Test, Running the Gauntlet. and Think Big, Act Bigger. Tune into this episode to learn how to establish your Conditions of Satisfaction in your both in your business and in your relationships.

Get the show notes for 219 | How to Understand the Power of Conditions of Satisfaction with Jeffrey Hayzlett

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Each and every business has to have sales. This is obvious. However, the sales process we take day in and day out is rarely challenged. Does your business need some new steps to ensure value is the cornerstone of the sales process? Today's guest is Andy Paul. Andy has extensive experience with sales from his work with Silicon Valley start-ups. We talk about sales from a new perspective. Enjoy.

Get the show notes for 218 | Sales Is About Adding Value With Each Step With Andy Paul

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In this episode, I speak with Ryan Barone, CEO of RentRedi, about building and leading a data-driven culture that fuels business growth. RentRedi, ranked #180 on the 2024 Inc 5000 list, has achieved remarkable success by leveraging data to drive decision-making and empower their team. Ryan shares actionable insights on how fostering a data-driven culture enables businesses to identify opportunities, improve processes, and scale effectively. We explore how data can be used not just as a tool but as the foundation of a thriving company culture. Tune in to discover how a data-driven culture can transform your organization and position it for long-term success.

Get the show notes for Data-Driven Culture for Growth with Ryan Barone at RentRedi

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There are many ways to better serve your current clients. Yet most people who have a small budget could not even imagine investing in a big event to serve current clients. Well, I went on a search for those that are doing it and discovered Kyle Porter. Kyle is the founder of Sales Loft, a software to streamline prospect development. He reviews the decision he made to invest $250,000 plus into one event and even bringing in a big named speaker like Gary Vaynerchuk. Kyle and I discuss how events can deepen relationships and improve loyalty too.

Get the show notes for 217 | Using Events to Better Serve Your Clients with Kyle Porter

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Imagine having a power Rolodex full of influencers and market makers. For younger readers, a Rolodex is what we used to keep our contact information in the old days. Today, you probably keep your power Rolodex on your smartphone. Our guest today is Selena Soo with S2 Groupe. Selena is a master at the art of relationships. I pulled out some great stories for you to learn how to connect with influencers and the power of going above and beyond.

Get the show notes for 216 | Business is NOT a Solo Sport – The Art of Relationships with Selena Soo

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