Explorez tous les épisodes du podcast Growth Mode
| Titre | Date | Durée | |
|---|---|---|---|
| GEO vs SEO, AI’s New Role in Real Estate, and the Script That Actually Gets You Referrals | 29 Jul 2025 | 00:51:42 | |
Tom, Jimmy, and Jason break down why GEO (Generative Engine Optimization) is more than a trend, it’s a strategy to position yourself as the answer in AI-powered search. If you want ChatGPT, Grok, and Gemini to cite you, this is how to reverse-engineer your online presence to make it happen. Plus: a three-step referral play that uses behavioral psychology and real-time listing intel to generate warm leads, without feeling transactional. Also in this episode:
AI is indexing the internet in real time—and the agents who treat their bios, blogs, and digital footprint like assets, not afterthoughts, are already pulling ahead. 🎧 This is Episode 2 of Growth Mode, a new weekly podcast for agents, marketers, and business owners who want to stay sharp, move faster, and grow on purpose.
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| Forecasting with AI, 3 Magic Phrases, and The Always-On Ad Formula | 29 Jul 2025 | 00:49:44 | |
Tom, Jimmy, and Jason share how agents use AI to automate follow-up, rank beside Zillow, and stay top-of-mind—for under $5/day. Plus: predictive market updates, the rise of “agentic AI,” and 3 outreach phrases proven to boost response rates. | |||
| Billboards in 2025, 10 Hooks to Steal Today, and the Performance Tracking System Every Sales Leader Should Use | 12 Aug 2025 | 01:16:00 | |
Billboards aren’t dead, they’re a power play. Jason, Jimmy, and Tom dig into how top producers are using them (and other “old-school” plays) to build a brand moat and make every other marketing touch more effective. Then, they get tactical on hooks: the 10 you should be swiping right now for everything from postcards to Instagram Reels. Because in a noisy market, “Just Listed” won’t cut it. And if you lead a team? You’ll want the segment on performance tracking and recognition - a simple, repeatable system for turning all that sales data you collect into clear, motivating action for your team. This is how you measure what matters and keep your best people fired up. Also in this episode:
🎧 This is Episode 4 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay ConnectedTom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana | |||
| New AI Agent Mode Explained & What to Do When a Listing Won’t Sell | 05 Aug 2025 | 00:58:35 | |
Jimmy and Jason break down what the new AI Agent Mode actually does—and why it’s not another overhyped tool, but a legit shift in how agents can work. If you’ve got parts of your business that are repetitive, manual, and eating up your time (or your budget), this episode shows you what you can finally hand off. Then they dive into a problem every agent’s facing right now: what to do when a listing won’t sell. From reverse offers to seller psychology to managing expectations, this is about getting tactical in a tough market—and keeping your pipeline moving when deals stall. Also in this episode:
🎧 This is Episode 3 of Growth Mode, a new weekly podcast for agents, marketers, and business owners who want to stay sharp, move faster, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay ConnectedTom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana | |||
| The 8 Rules for Growth: Smart Hires, Time-to-Value, and High Margins | 19 Aug 2025 | 01:13:14 | |
What separates a product that scales from one that sinks? In this episode of Growth Mode, Tom and Jimmy break down The 8 Rules for Growth: the hard-won principles they use to build fast, stay lean, and create high-margin businesses that last. We’re talking small teams, smart hires, and AI-first thinking. How to increase time-to-value and reduce friction. Why high margins aren’t optional, they’re a requirement. And what it actually takes to build products people want to talk about (and pay for). Plus: what early employees must bring to the table, how to avoid the trap of “problem finders,” and what most agents get dead wrong about communication and onboarding. 📘 Free, Perfect, and Now by Robert Rodin – the book Tom mentioned on scaling to meet modern customer demands → https://www.simonandschuster.co.uk/books/Free-Perfect-and-Now/Robert-Rodin/9780684871974 🎧 This is Episode 5 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay ConnectedTom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana | |||
| How Real Estate Teams Are Growing in a Flat Market, and What Solo Agents Can Steal from Them | 02 Sep 2025 | 00:42:11 | |
Growth doesn’t come from effort alone, it comes from structure. In this episode of Growth Mode, Tom and Jason break down how high-performing teams are scaling in a flat market by optimizing lead flow, fixing follow-up gaps, and training their agents like sales forces—not just support staff. They unpack how these teams are leveraging channel accounts like Zillow, Rocket, and Realtor.com to build massive databases, and why their conversion rates keep climbing while others stall. For solo agents, this episode is a playbook: how to choose one marketing lane and go all in, the exact follow-up rhythm that turns old leads into new clients, and why sending just two CMAs a day can shift your entire pipeline. Also in this episode:
If you’re serious about scaling—team or solo—this is the operating manual. 🎧 This is Episode 6 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay ConnectedTom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana | |||
| AI Agent Mode & The Instagram Lead Funnel Making $400K in GCI | 09 Sep 2025 | 00:45:28 | |
Growth isn't just about what you're doing—it’s about what you’re building. In this episode of Growth Mode, Jason and Jimmy go deep on how real estate pros are scaling smarter by combining AI leverage with low-friction lead generation. They break down:
Plus: even experienced marketers fall into the trap of asking for too much, too soon. The subtle shifts in language shared here make it easier to start real conversations that actually go somewhere. If you’re serious about staying ahead of the AI curve and building a lead engine that compounds over time, this one’s worth a full listen. 🎧 This is Episode 7 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay ConnectedTom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana | |||
| How to Turn Every Listing Into More Listings | 16 Sep 2025 | 00:14:28 | |
In this special edition episode, Jimmy flips the script on listing promotion - and shows you how to turn one listing into more listings. If the first time you're promoting a listing is when it hits Zillow, you're already too late. Every listing has five marketable moments most agents miss. Jimmy breaks them down and shares:
Plus: the mindset shift that turns your current pipeline into future listings, even if inventory is tight. If you're looking for a clear, repeatable way to turn your current listing into your next one—this is where you start. 🎧 This is Episode 8 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay ConnectedTom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana | |||
| The Growth Playbook: Strategies to Scale, Acquire, and Win Before the Market Turns | 01 Oct 2025 | 00:38:52 | |
Growth isn’t always about doing more. Sometimes it’s about choosing the right move…and making it early. In this episode, Tom, Jimmy, and Jason lay out the Growth Playbook: six core strategies that help real estate pros grow in any market, and the three that separate the ones who scale. You’ll hear:
📌 Mentioned: Birdeye.ai: a simple way to turn your reviews into high-trust SEO content. Whether you’re in scale mode, acquisition mode, or prepping for the next market cycle, this one gives you real options and a path forward. 🎧 This is Episode 9 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay ConnectedTom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana | |||
| Zillow, Follow Up Boss, ChatGPT: How to Protect Your Clients and Build a Moat | 28 Oct 2025 | 00:39:06 | |
Zillow updated the terms. Follow Up Boss is no longer neutral. ChatGPT changed how buyers search. This episode is about positioning. Tom Ferry, Jimmy Mackin, and Jason Pantana walk through what’s actually happening behind the scenes, what most agents still don’t realize, and what you can do right now to protect your client relationships, stay visible in AI-driven search, and build a moat around your business. Here’s what’s covered:
🎧 This is Episode 11 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ Stay ConnectedTom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana | |||
| “I Need to Do Something Different”: The Playbook for Finding Hidden Markets | 14 Oct 2025 | 00:36:12 | |
A client said it straight: “I need to do something different in my marketplace.” That one line turned into the theme for this whole episode. Tom, Jimmy and Jason got into it: what it actually looks like to find growth when your usual stuff isn’t working. From small investor segments no one’s targeting… to offers that start real conversations… to data that shows you who’s ready to move before they raise their hand. Inside this episode:
If what used to work isn’t working, this episode gives you a smarter path forward. 🎧 This is Episode 10 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc Stay ConnectedTom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana | |||
| Creator Routines, Testing at Scale, and the Strategy Behind $400M with Ken Pozek | 11 Nov 2025 | 00:33:34 | |
This episode is about execution. Jimmy Mackin sits down with Ken Pozek to unpack the systems, video formats, and strategic bets that turned a camera and consistency into $400M in closed volume - without buying a single Zillow lead. They walk through the five types of videos that consistently drive revenue, how to test content without getting stuck in planning mode, and what it actually looks like to build a scalable real estate media engine that runs off organic traffic. Here’s what’s covered:
This is a masterclass in doing the work that actually moves the business forward - without chasing trends or relying on paid leads. 🎧 This is Episode 12 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ Stay ConnectedTom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana | |||
| How to Use AI in Your Marketing (Proven Case Study) with Chris Smith | 18 Nov 2025 | 00:48:10 | |
Jimmy Mackin sits down with Chris Smith to break down the AI-powered content system that helped him 10x his reach - without adding headcount or lowering quality. They walk through the exact GPT setup Chris uses to produce high-performing content daily, how he built a flywheel that feeds itself, and the mindset shift agents need to go from grinding to growing. Here’s what’s covered:
This is a tactical, behind-the-scenes look at how to use AI to grow your brand, your business, and your audience, without burning out or falling behind. 🎧 This is Episode 13 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Join the Conversion Club here → https://www.conv.codes/bundles/conversion Get The Chris List here → https://theconversioncode.kit.com/8e8f06df24 Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ Stay ConnectedTom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events | |||
| The $2B Expired Listing Jump‑Ball, What Zillow’s Lawsuit Means & The 50‑Year Mortgage Debate | 25 Nov 2025 | 00:50:56 | |
Tom Ferry and Jimmy Mackin break down the three biggest stories shaping the real estate market right now, and what smart agents should be doing about them. First up: the $2B expired listing jump-ball happening January 1. Why it matters, what’s working right now, and the playbook top agents are already using to turn expireds into listings…without sounding like every other salesperson in their market. Then, they unpack the new class action lawsuit against Zillow. The allegations, the fallout, and what it signals about lead flow, mortgage quotas, and the future of referral-based business. Finally, they take a clear-eyed look at the 50-year mortgage. Good idea or long-term trap? They dig into the math, the psychology, and the surprising equity edge that early buyers might have over renters who wait. This is a tactical, high-signal episode for agents who want to grow their business by understanding the trends and turning it into appointments. 🎧 This is Episode 14 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ Stay ConnectedTom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana | |||
| AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026 | 09 Dec 2025 | 00:53:30 | |
Tom Ferry, Jason Pantana, and Jimmy Mackin sit down to give you their insight to one question: What are the biggest opportunities for growth in 2026? Here’s what you can expect:
🎧 This is Episode 15 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ Stay ConnectedTom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Website – https://www.buildyourbeacon.com/ Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana | |||
| 7 Ways Top Agents Are Leveraging AI Right Now | 17 Dec 2025 | 00:52:32 | |
In this episode of Growth Mode, Tom Ferry, Jimmy Mackin, and Jason Pantana break down the practical, high‑impact AI and data strategies top agents are already using right now. Believe it or not, the main goal of this episode wasn’t about listing every tool, it was built with one focus: helping you communicate your value in a way that sticks with clients and drives real decisions. 👉 In this episode you’ll learn:
🔥 If you want to cut through noise, communicate value clearly, and build real credibility fast — this episode is for you. 🎧 This is Episode 16 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ Stay ConnectedTom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana | |||
| Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch | 23 Dec 2025 | 00:41:11 | |
The goal of this episode is simple: help you become the smartest agent in the room. Tom Ferry and Jason Pantana combine a housing market outlook for 2026 with three must-watch AI shifts that will shape how agents scale, operate, and dominate in the next 12–18 months. What you’ll learn in this episode:
🎧 This is Episode 17 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose. Keep going, based on what you need: → Need more listings? Get proven marketing and sales campaigns at ListingLeads.com → Want to get smarter with AI? Join Jason’s AI Marketing Academy: academy.jasonpantana.com → Done winging it? Start with a free coaching consultation: https://bit.ly/TFfcc → Want to build beautiful AI Seller Reports in minutes? Get started with Beacon: https://www.buildyourbeacon.com/ Stay ConnectedTom Ferry Website – https://TomFerry.com Instagram – @tomferry Facebook – Tom Ferry Podcast – https://TomFerry.com/Podcast Events – https://www.tomferry.com/events Jimmy Mackin Website – https://listingleads.com Instagram – @jimmymackin Jason Pantana Website – https://academy.jasonpantana.com Instagram – @jasonpantana | |||