Growth Marketing Today - Ramli John

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The Early-Stage Growth Playbook with Marc Thomas (GMT155)

jeudi 16 décembre 2021 • Durée 36:56

You’ve worked hard to build your product idea. Your product is out in the world. But no one is paying to use your SaaS. The MRR is… recurring at 0. Sound familiar?

Marc Thomas, Head of Growth at Powered By Search, has been there too.

When he launched my company, he toiled and ground it out for years on a direct sales-only model and it was grueling. But bit by bit Marc put into place the fundamentals of the early stage growth playbook which resulted in organic signups going up by 1330% and revenue from low or no-touch sales by 17%

In episode 155, you’ll learn:

Why value props matter more than positioning at early-stage
The difference between value propositions and positioning
How to test your messaging in less than 20 minutes

This episode is brought to you by 42 Agency.

They are a plug-and-play demand generation and marketing operation agency for B2B SaaS Companies that are ready to scale. They can help you:

Streamline operations
Implement new tech stack
Design ABM & demand generation strategies
Create a predictable revenue pipeline

They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.

Learn more at https://fourtytwo.agency/ and get $500 in free consulting time.

★ Support this podcast ★

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How To Build a Community Around A Brand with Krystal Wu, Community Manager at Shopify (GMT154)

jeudi 9 décembre 2021 • Durée 28:57

Communities are everywhere nowadays. For some people, communities are a place to learn and explore specific topics or interests. For others, it’s where they discuss personal issues and find comfort among those with similar experiences. For businesses, building a community can help with customer support, product development, and marketing. In episode 154, you’ll learn from Krystal Wu, Community Manager at Shopify: 1. The advantages of building a community for a B2B brand 2. How Krystal taps into a community to amplify content reach 3. How to measure the health of an online community

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How to Build and Test a $1 Million Paid Acquisition Channel in 9 Weeks with Trevor Longino (GMT146)

jeudi 29 juillet 2021 • Durée 51:37

Once your startup has product-market fit, the next stage is to throw more fuel to the fire and accelerate growth. Trevor Longino, Founder of CrowdTamers, has taken a dozen startups from $0 to $2MM+ in ARR, mentored more than 200 startups, and taught thousands. In this episode, he shares his battle-tested process to test and validate channels to scale customer acquisition. In episode 146, you’ll learn how to: 1. Validate the messaging and audience 2. Build and normalize revenue channels 3., Scale performance

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Supercharge Your Marketing with The JTBD Framework – Claire Suellentrop – Co-Founder at Forget The Funnel (GMT055)

mardi 20 août 2019 • Durée 36:16

Imagine having the superpower to read your customers' minds so you know how they talk, what triggers that caused them to purchase or leave your product, and how they describe your product and your competitors. That would be a marketer's ultimate superpower! You won't necessarily be cast in the next Marvel movie with this superpower. What I'm talking about is using Jobs-To-Be-Done (JTBD) framework to supercharge your marketing. In this episode, Claire Suellentrop, Co-Founder at Forget The Funnel, and former Head of Marketing at Calendly, shares exactly how she helped Autobooks use the JTBD framework to create more compelling and effective marketing campaigns.

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How Crazy Egg Hit Its Highest Revenue Month in over 2 Years – Juliana Casale – Head of Marketing Services at Clearbanc (GMT054)

mardi 13 août 2019 • Durée 55:28

During her tenure as Head of Marketing, Juliana Casale helped Crazy Egg hit its highest monthly revenue in two years. In this episode of the Growth Today podcast, Juliana opens up about the content, email and acquisition strategies she implemented to achieve Crazy Egg’s highest monthly revenue and increase their trial-to-paid conversion by 75%. Juliana is currently the Head of Marketing at Clearbanc, a fintech startup that offers online brands affordable growth capital so they can scale their marketing campaigns and inventory.

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Growing a SaaS company from $15K to $100K MRR in 3 years – Ryan Kulp – Founder of Fomo (GMT053)

jeudi 8 août 2019 • Durée 53:35

Ryan has grown Fomo, a SaaS social proof tool, from $15K to $100K MRR in just 3 years, all the while traveling over 45 countries and launching several side projects including books, courses and YouTube videos. In episode 53 of Growth Marketing Today, learn how Ryan grew Fomo from $15K to $100K, from pricing strategy, competitive strategy and more. Get the growth cheat sheet from this episode at https://growthtoday.fm/53. Why take notes when you can steal my notes from this episode? Support me on Patreon for as little as $2 per episode at https://patreon.com/growthtoday

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How Nextiva's Organic Traffic Grew by 107% in 6 Months – Alina Benny – Growth at Nextiva (GMT052)

mardi 30 juillet 2019 • Durée 47:51

SEO is content and content is SEO. Sounds like another marketing buzzword to throw around. But, Alina Benny, Growth Marketing Manager at Nextiva, focus on optimizing content for search intent and user experience resulted in 107% increase in organic traffic in 6 months. In episode 52, you'll learn from Alina, the exact strategy Alina implemented to increase Nextiva's organic traffic by 107% from October 2018, whether landing page or blog post is best to rank for keywords in Google and Alina's playbook for optimizing content for SEO.

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Val Geisler: The "Dinner Party" Email Strategy That Increased Conversion by 209% (GMT051)

jeudi 25 juillet 2019 • Durée 53:03

Every business owner faces the same problem: Increasing conversions and reducing churn. With a client list of companies such as AWeber, Buffer, Stripe, AppCues, InVision, AppCues and more, Val Geisler, nicknamed "The Email Marketing Queen", has cracked the code to the email marketing strategy that actually increases trial conversions and reduces churn. The last onboarding emails she re-wrote saw a 209% increase in conversions. In episode 51, Val shares two of her BIGGEST pet peeves when it comes to onboarding emails you should avoid, Val's "Dinner Party Strategy" for high-converting onboarding emails and three retention strategies that helps grow MRR.

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Writing Content that Ranks #1 on Google with Marijana Kay (GMT050)

jeudi 18 juillet 2019 • Durée 01:03:27

Google the term "sales funnel stages" right now. The first organic result is written by Marijana Kay, SaaS content writer, for Pipedrive. Do you think that's a fluke? Google the term, "how to build a mobile app." Yup, you guessed it – the first organic result is Marijana's article for buildfire.com. Marijana knows a thing or two about writing content that rank #1 on Google. In episode 50, she reveals her step-by-step process to do so. We also discuss whether long-form or short-form content is better for ranking on Google and how she got her first client as a freelancer (and how you can too). Download the growth cheat sheet with actionable growth tips to ranking #1 on Google at https://growthtoday.fm/50

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Growth at Big Multi-National Brands Like Unilever with Alexandre Ferrari (GMT049)

mardi 16 juillet 2019 • Durée 46:03

Alexandre Ferrari, founder at Brazillian growth agency Tracao.online, has implemented and ran the growth process at YC-backed companies as well as multi-national brands like Unilever. In this episode, find out the exact growth process Ale uses and how to create a culture of growth in a bigger company. Get the show notes, tweetable quotes, key actionable takeaways and more from this episode at https://growthtoday.fm/49

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