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Is Liquid Glass Good Design? | Growing A Fruitful Brand | Episode 7101 Oct 202500:42:32

On September 15th Apple released iOS 26 – featuring a controversial all-new design language that they’re calling “Liquid Glass”. Drawing inspiration from transparency, magnification and reflection of actual glass, Apple is trying a new twist at “skeuomorphism” – a classic design practice that incorporates real-world visual elements and textures into digital interfaces.

Raj and Ben take you on a journey through the evolution of smart phone interface design and explore the implications of this radical new design language by such an industry leader.

What does Liquid Glass mean for brands?

Will other companies need to adopt this new design aesthetic?

How does Google’s new “Material 3 Expressive” design language compare to Apple’s update?

Is Liquid Glass actually good design?

And perhaps more importantly, is Liquid Glass good for us?

Have you updated to iOS 26? What do you think of Apple’s new design?

Build Your Business Without Doing Tik-Tok Dances with Macy Robison | Growing A Fruitful Brand | Ep. 7017 Sep 202500:41:31

Macy Robison’s Leadership Quiz and Podcast: https://macyrobison.com/

Spotify Ghost Artists? | Growing A Fruitful Brand | Ep. 6904 Sep 202500:41:07

Without an artist, is it still considered art?

Spotify has begun sneaking “AI Ghost Artists” into their listener’s playlists. To the casual listener, these ghosts may sound like real artists – but they offer a big advantage to Spotify: They don’t have to pay royalties to AI musicians.

Ben and Raj explore the moral, business, and existential ramifications of a world filled with soulless, generative art and music.

🤪Is entertainment designed to exploit human emotions psychopathic?

🎵Can humans truly be moved by music devoid of true story, talent, and emotion?

🎨What makes something art?

Welcome to Season 4 of Growing a Fruitful Brand.

#ai #aighostartists #spotify #aimusic

SPECIAL EPISODE: The Cracker Barrel Rebrand Fiasco28 Aug 202500:47:35

It’s not every day that a nationwide rebrand emergency happens – Ben and Raj could no longer keep silent about the branding story of our generation: The Great Cracker Barrel Fiasco

What happened?: Last week, Cracker Barrel released a new logo, the internet melted, their stock plummeted, President Trump scolded them, and they went back to their old logo. 

That’s the story in a nutshell, anyway.

Was the visual rebrand really that bad? Or was this really just a political story that got way out of hand?

Join Raj and Ben as they unpack the attempted rebrand from a design and branding perspective, and learn a valuable lesson about differentiation and honoring your brand’s history. 

#crackerbarrel #rebrand #emergency #graphicdesign #logo #crackerbarrellogo #branding #trump

Stop Feeling Overwhelmed: Plan Your Week Like a Pro with Derek Imai | Growing A Fruitful Brand Podcast | Episode 6710 Apr 202500:37:43

This interview offers practical, actionable tips for crafting a weekly plan that maximizes your productivity. Derek Imai is the founder of Parliament Consulting and specializes in leading owners and entrepreneurs from feeling overwhelmed to flourishing. He is a certified coach in both Working Genius as well as the Full Focus Planner (Both of which are discussed in this interview). Learn how to prioritize your tasks, schedule your time effectively, and create a roadmap for achieving your goals. 

Here’s a peek at Derek’s four focus hacks:

Plan your week before it starts 🗓️

Determine three big tasks that you need to accomplish every day ✅

Designate certain places and routine for work 🏡

Listen to the same playlist every time you need to do focused work 🎧

Check out Derek’s workshop and coaching opportunities, today!:

https://www.parliament.consulting/

Southwest Airlines: Is this the end? | Growing a Fruitful Brand | Episode 6626 Mar 202500:58:39

In this episode Ben Lueders and Raj Lulla unpack what the heck has been going on at Southwest Airlines– and what we can all learn from their potential brand FAIL. 🛬

In this episode:

What was so great about Southwest? ✈️

What's changing at Southwest (and why)? 🧳

How will Southwest’s changes affect their brand? 🤔

What can your brand learn from Southwest's failure? 📈

Is Brand Dead? A Branding Agency’s Response to Scott Galloway | Growing A Fruitful Brand Podcast | Episode 6512 Mar 202500:47:09

Famed branding and marketing guru Scott Galloway (Prof G) recently made some bold claims about the state of branding, advertising and marketing. In our latest episode of Growing a Fruitful Brand, brand designer Ben Lueders and brand strategist Raj Lulla react to his recent comments.

#branding #advertising #marketing #brandstrategy #brand #design #profg #scottgalloway

What to Look For in a Book Designer w/ Lauren Cibene | Growing A Fruitful Brand Podcast | Episode #6426 Feb 202500:53:49

In the latest episode of Growing a Fruitful Brand, designer Ben Lueders interviews Lauren Cibene, author of the upcoming memoir, Tiger in a Lifeboat (available May 6). When Lauren needed a cover designer - she immediately thought of Fruitful. But why? Ben and Lauren get into what it was like working with each other, what makes a good book cover, and what the Fruitful design process is really like. If you’ve ever considered writing your first book, this episode may help you understand what to look for in a good design partner!

#instabook #read #books #booklover #bookstagram #reading #bookworm #bookish #bookaddict #bookstagrammer #booklove #booklovers #instabooks #reader #design #graphicdesign #bookdesign #cover #coverart #coverdesign #designprocess #process #author #newauthors #illustration

How To Write a Book With Your Kids! | Growing A Fruitful Brand Podcast | Episode 6329 Jan 202501:10:29

Fruitful founder and designer Ben Lueders just wrote a book with the help of his creative kids! “Escape from Terikiak” is the first book in a new children’s adventure series, and geared toward kids ages 8-13 (although all ages enjoy it).


Buy the book here: https://www.benlueders.com/book


In this episode of Growing a Fruitful Brand, Raj interviews Ben about:


🧑‍🧑‍🧒‍🧒The process of writing a book with your kids

🤝The challenges and joys of creative collaboration 

🤔When to make something for yourself and when to share it with others

🦭Why a Walrus drinking coffee was a great creative idea

🏝️A crazy coincidence between Ben’s book and Treasure Island

🐢Which Ninja Turtle are you?

🕵How Ben’s book almost turned into Spy Kids 2

A Few of Our Favorite Things | Growing A Fruitful Brand Podcast | Episode 6215 Jan 202501:09:43

When your job is to be creative all the time, surrounding yourself with inspiring, creative tools becomes a big priority. In the latest episode of Growing a Fruitful Brand, Raj and Ben share each of their top five creative tools of the last year! From guitars and cameras, to fountain pens and automatic watches – there’s a lot of fun recommendations in this conversation! Some of the brands mentioned in this episode:

Taylor

Lego

Fellow

Kaweco 

Canon

Fujifilm

ReMarkable

Apple

Seiko

Notist Stationery

Schuyler

#taylorguitars #lego #fellowmugs #kaweco #fountainpens #journals #journaling #canon #fuji #remarkable #remarkablepaperpro #apple #airpods #iPad #seiko #alpinist #automaticwatches #meinkraft #notiststationery #schuylerbibles

What We’ve Been Up To | Growing A Fruitful Brand Podcast | Episode 6118 Dec 202401:01:14

What the heck have Raj and Ben been up to this year?

It’s been a minute since the last Growing a Fruitful Brand podcast, but don’t worry – Fruitful is still staying busy! In this episode, Raj and Ben tell all about what they’ve been up to:

A Fruitful update on their new 30 Day Brand Sprint product

Raj wrote a book! The Caring House

Ben wrote a book too! Escape from Terikiak

Why designers should use Canva

Why you should still hire an agency in 2025

Why Fruitful designs Keynote presentations

Fruitful can help you design and distribute your book!

If you have a keynote presentation you need help with, or a book you’d like to publish please reach out to Fruitful! hello@fruitful-design.com

Check us out on the web: https://www.fruitful.design/

Branding Is In The Details w/ Darren Horwitz | Growing A Fruitful Brand | Episode 6012 Jun 202401:05:34

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

The Death of the Follower? | Growing a Fruitful Brand Podcast | Episode 5909 May 202400:58:32

Jack Conte’s 2024 SXSW talk “The Death of the Follower & the Future of Creativity on the Web”

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Is Good Design Worth the Money? | Growing A Fruitful Brand Podcast | Episode 5803 Apr 202401:21:25

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Who Brands the Brand Strategist? | Growing A Fruitful Brand | Episode 5714 Mar 202400:54:42

Find out more about the The Sharing Place, a grief support center for children in Salt Lake City, UT that inspired Raj’s book, The Caring House. Pre-order The Caring House now: https://www.rajlulla.com/book

Subscribe to Growing A Fruitful Brand where ever you get your podcasts!

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

How (and why) Raj Wrote a Book | Growing A Fruitful Brand Podcast | Episode 5629 Feb 202400:54:58

Find out more about the The Sharing Place, a grief support center for children in Salt Lake City, UT that inspired Raj’s book, The Caring House. Pre-order The Caring House now: https://www.rajlulla.com/book

Subscribe to Growing A Fruitful Brand where ever you get your podcasts!

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

How We Pivoted Fruitful & Why | Growing A Fruitful Brand Podcast | Episode #5514 Feb 202401:06:23

Check out this episode where ever you find your podcasts!

APPLE: https://apple.co/3pJO1sw

SPOTIFY: https://spoti.fi/3CuOmHh

OVERCAST: https://overcast.fm/itunes1639753816/growing-a-fruitful-brand-podcast

Raj & Ben Explain The 30 Day Brand Sprint10 Jan 202400:03:48

Take our assessment today, to see if you qualify for Fruitful’s 30 Day Brand Sprint: www.fruitful.design/sprint

Subscribe to Growing A Fruitful Brand where ever you get your podcasts!

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

2024 Predictions | Growing A Fruitful Brand Podcast | Episode 5403 Jan 202400:50:41

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Introducing the 30 Day Brand Sprint | Growing A Fruitful Brand Podcast | Episode 5314 Dec 202300:53:16

Take our assessment today, to see if you qualify for Fruitful’s 30 Day Brand Sprint: www.fruitful.design/sprint

Subscribe to Growing A Fruitful Brand where ever you get your podcasts!

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Redesigning U.S. Elections w/ Drew Davies | Growing A Fruitful Brand Podcast | Episode 5229 Nov 202300:44:58

https://oxidedesign.com/

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

How To Conquer Your Rebrand w/ Bill Kenney | Growing A Fruitful Brand Podcast | Episode 5115 Nov 202300:47:02

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Technology Deep Takes with Craig Nashleanas | Growing A Fruitful Brand Podcast | Episode 5008 Nov 202300:54:01

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Speed: The Forgotten Element of Good Design | Growing A Fruitful Brand Podcast | Episode 4901 Nov 202300:48:57

Check out the episode and check out Phil Smith at gotimehq.com

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Q&A | Growing A Fruitful Brand Podcast | Episode 4825 Oct 202300:50:41

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

How To Be A Crappy Leader w/ Jake Brown | Growing A Fruitful Brand Podcast | Episode 4718 Oct 202300:50:41

Check out Jake’s book leadershit.co and download the Leadershit Go Kit!

After that, subscribe to Growing A Fruitful Brand where ever you get your podcasts!

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

How To Come Up With the Best Client Gift Ideas | Growing A Fruitful Brand Podcast | Episode 4611 Oct 202300:50:29

Check out our Fruitful gifts on our website: https://www.fruitful.design/gifts

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Can You Rebrand in One Day? | Growing A Fruitful Brand | Episode 4504 Oct 202300:45:26

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

How To Productize Your Passion w/ Jonathan Kayser | Growing A Fruitful Brand | Episode 4427 Sep 202300:45:26

Check out https://lensdistortions.com/

And follow Lens Distortions on Instagram: https://www.instagram.com/lensdistortions/

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

How To Name Your Brand | Growing A Fruitful Brand | Episode 4320 Sep 202300:47:06

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

What's a Social Purpose Business? | Growing A Fruitful Brand | Episode 4213 Sep 202300:55:18

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Why Is It So Hard To Create a Good Brand? | Growing a Fruitful Brand | Episode 4107 Sep 202300:34:50

Interested in using the Branding Inventory mentioned in this episode? Download it here: https://www.fruitful.design/branding-inventory

Listen to the episode now, where you get your podcasts, and support the pod by liking, and subscribing!

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Fruitful Fav: The Next 10 Years of Marketing w/ Dr. J.J. Peterson | Growing A Fruitful Brand Podcast30 Aug 202300:54:21

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

#brand #brandidentity #brandingadvice #rebrand #branddesign #brandpostion #graphicdesign #logo #aesthetic #webdesign #value #storybrand #storybrandguide #brandstrategy #marketingagency #brandstrategist #marketingstrategytips #marketingstrategy #marketingtips #graphicdesigntips #visualbranding #businessowners #websitedesign #leadership #growingleaders #leaders #businessleaders #AImarketing #AI #chatgpt #storybrand #marketingmadesimple #drjjpeterson


Fruitful Fav: Avoid These 5 Website Mistakes | Growing A Fruitful Brand23 Aug 202300:45:15

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Fruitful Fav: Growing An Evergreen Brand | Growing A Fruitful Brand Podcast16 Aug 202300:47:18

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Fruitful Fav: What is StoryBrand? | Growing a Fruitful Brand Podcast09 Aug 202300:40:06

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A Special Announcement | Growing A Fruitful Brand Podcast | Episode 4002 Aug 202300:02:50

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Can You Really Win Without Pitching? Part Two with Brian Sooy | Growing A Fruitful Brand Podcast | Episode 3919 Jul 202300:53:24

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Can You Really Win Without Pitching? Part One with Brian Sooy | Growing A Fruitful Brand | Ep. 3812 Jul 202300:48:37

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Co-Piloting the Cloud with Dave Kerber | Growing A Fruitful Brand Podcast | Episode 3728 Jun 202300:25:58

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

The Next 10 Years of Marketing w/ Dr. J.J. Peterson | Growing A Fruitful Brand Podcast | Episode 3621 Jun 202300:54:21

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

#brand #brandidentity #brandingadvice #rebrand #branddesign #brandpostion #graphicdesign #logo #aesthetic #webdesign #value #storybrand #storybrandguide #brandstrategy #marketingagency #brandstrategist #marketingstrategytips #marketingstrategy #marketingtips #graphicdesigntips #visualbranding #businessowners #websitedesign #leadership #growingleaders #leaders #businessleaders #AImarketing #AI #chatgpt #storybrand #marketingmadesimple #drjjpeterson


Women In Tech with Shonna Dorsey | Growing A Fruitful Brand | Episode 3514 Jun 2023

Listen to this week’s episode of Growing a Fruitful Brand for our interview with Shonna Dorsey of Nebraska Tech Collaborative. 

Raj and Shonna dive into the intersection of personal branding and career development; and how Shonna built her career in tech; not by being tech-savvy, but by being people-savvy. 

Listen to the episode now, where you get your podcasts, and support the pod by liking, and subscribing!

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

COVER ART PHOTO CREDIT: Chris Holtmeier

#brand #brandidentity #brandingadvice #rebrand #branddesign #brandpostion #graphicdesign #logo #aesthetic #webdesign #value #storybrand #storybrandguide #brandstrategy #marketingagency #brandstrategist #marketingstrategytips #marketingstrategy #marketingtips #graphicdesigntips #visualbranding #businessowners #websitedesign #leadership #growingleaders #leaders #businessleaders #nebraskatech #womenintech #NTC #techmentorship #pocintech #techtalent #shonnadorsey


Everything Announced at Apple’s WWDC23 | Growing A Fruitful Brand | Episode #3407 Jun 202301:04:23

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Why Most Small Businesses Should Use Squarespace Instead of WordPress | Growing A Fruitful Brand Podcast | Episode #3301 Jun 202300:44:56

Ben’s Homework: https://www.fruitful.design/blog/our-top-10-storybrand-website-examples-2023
Only 1 of these 10 websites is on Wordpress—can you spot which one? (All the rest are on Squarespace!)

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

How Google's Latest Announcement Will Affect Your Business | Growing A Fruitful Brand | Episode 3224 May 202300:40:05

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

10 Lessons For Starting Your Own Business | Growing A Fruitful Brand Podcast | Episode 3117 May 202300:40:05

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

How to Brand Your Office or Retail Space | Growing A Fruitful Brand Podcast | Episode 3010 May 202300:48:30

Upgrade your zoom background — The Heartland Interior Design

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Does Your Website Need to Be ADA Compliant? | Growing A Fruitful Brand Podcast | Episode 2904 May 202300:33:46

If you want to talk to a member of our team about making your website accessible click the link below to schedule a conversation.
https://www.fruitful.design/accessibility

Listen to the episode now, where you get your podcasts, and support the pod by liking, and subscribing!

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Hope As A Strategy | Growing A Fruitful Brand | Episode 2826 Apr 202300:42:52

Check out Dan Cumberland of The Meaning Movement. And check out his LinkedIn profile for helpful posts.

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

#brand #brandidentity #brandingadvice #rebrand #branddesign #brandpostion #graphicdesign #logo #aesthetic #webdesign #value #storybrand #storybrandguide #brandstrategy #marketingagency #brandstrategist #marketingstrategytips #marketingstrategy #marketingtips #graphicdesigntips #visualbranding #businessowners #websitedesign #leadership #growingleaders #leaders #businessleaders #themeaningmovement #dancumberland

Marketing Nonprofits That Tackle Sensitive Issues | Growing A Fruitful Brand | Episode 2719 Apr 202300:45:25

Listen to the episode now, where you get your podcasts, and support the pod by liking, and subscribing!

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If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

#brand #brandidentity #brandingadvice #rebrand #branddesign #brandpostion #graphicdesign #logo #aesthetic #webdesign #value #storybrand #storybrandguide #brandstrategy #marketingagency #brandstrategist #marketingstrategytips #marketingstrategy #marketingtips #graphicdesigntips #visualbranding #businessowners #websitedesign #leadership #growingleaders #leaders #businessleaders #accessperiod #periodpoverty

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