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410. How to Close (and Keep) More Video Production Clients with Matt Easton04 Nov 202400:55:09

In this game-changing episode, sales expert Matt Easton reveals how video business owners can transform their approach to landing clients and growing their business. Matt shares powerful strategies for having meaningful conversations that convert, including how to lead with valuable insights about your client's business rather than just pitching your services. You'll walk away with actionable techniques to confidently reach out to potential clients and close more deals without feeling sleazy.

Key Takeaways 
  • Learn how to shift your mindset from being a creative to a business owner who solves real problems for clients
  • Discover the power of asking "Does it make sense?" instead of yes/no questions to smoothly move deals forward
  • Master the art of the "power email" to summarize client needs and set clear next steps
  • Gain confidence in reaching out to potential clients by using the simple yet effective "raise your hand" technique
About Matt Easton

Matt Easton is a catalyst for success in sales, business, and life. Having created sales coaching systems that have revolutionized the way people achieve business results. Through his businesses, universities, and YouTube channels, Matt helps people get better in minutes, where normally they had struggled for years.

Sales is hard. Matt Easton makes it a whole lot easier, more predictable, less stressful, and more fun. Skip the guesswork, trial-and-error, and never-ending cycle of trying to figure everything out yourself. And instead, grow your sales with a proven step-by-step system for closing the deal. (not hopes and prayers).

In This Episode
  • [00:00] Welcome to the show!
  • [08:20] Meet Matt Easton
  • [08:26] Easton University Sales Coaching
  • [14:30] Getting Leads Through Sales
  • [15:42] Asking The Right Questions
  • [20:07] Answering the ROI Question
  • [28:56] Next Step Obsessed
  • [30:43] Power Emails
  • [35:37] Proactive Search For Clients
  • [52:06] Connect with Matt
  • [54:01] Outro
Quotes 

"Everything that is worth something, getting a new client, getting a first date, getting married, getting a promotion, getting a loan for your business, everything in life that matters has this in common: When you slow down in the beginning, you will speed up the result in the end." - Matt Easton

"You're not in the creative business. You're not in the video production business. You're in the awareness business. You're in the omnipresence business. You're in the driving businesses forward business." - Matt Easton

"If you are truly in business, your business methodology should not need you to be friends with anybody. Amateurs make friends with people. Amateurs ask their friends if they have any work. Professionals are able to have one-sided conversations, and that conversation is about the gosh darn client." - Matt Easton

"You guys are in the business of helping the world grow, okay? So that should be something you're very proud of. And that should motivate you to get out of bed." - Matt Easton

Guest Links 

Find Matt Easton online

Follow Matt Easton on Instagram | TikTok | YouTube

Links 

Find out more about 10xFILMMAKER 

Find out more about the Studio Sherpas Mastermind 

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

409. Overcoming Challenges in the Video Industry Through Connection28 Oct 202400:25:24

In this solo episode, Ryan Koral shares encouragement and insights for video business owners facing challenges in the current industry landscape. He emphasizes the importance of community, adaptability, and maintaining an abundance mindset. Ryan also discusses the value of investing in yourself through coaching and mastermind groups to grow your business.

Key Takeaways
  • Building a community of fellow video professionals is crucial for growth and support
  • Be open to experimenting with new strategies if old methods aren't working
  • Focus on providing value and authenticity in your video work
  • Consider investing in coaching or mastermind groups to accelerate your business growth
In This Episode
  • [00:00] Welcome to the show!
  • [05:52] Be Open To New Things
  • [10:59] Having a Community
  • [12:42] Handling Competition and Fear
  • [17:02] 10xFILMMAKER Community
  • [20:00] Mastermind
  • [24:33] Outro
Quotes

"Most of us get into this work because we love it so much. Uh, some of us feel called into this work."

"Living open handedly, I think has been like one of the most freeing and satisfying things that I've done."

"People who pay pay attention. So when there's money on the line, you're, you're more likely to do the thing."

"I'm a firm believer that if you feel called to this work, uh, it is your responsibility to figure out how to keep doing it and how to do it well and how to create predictability and how to be profitable."

Links

Find out more about 10xFILMMAKER  

Find out more about the Mastermind 

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

400. From Awkward Intros to Epic Milestones: 400 Episodes of Growing Together26 Aug 202400:32:22

In this special 400th episode of the Grow Your Video Business show, host Ryan Koral reflects on the journey since launching the podcast in early 2016. Originally started with co-founder Matt Davis, Ryan shares memorable moments, the evolution of the show, and the importance of community and support in overcoming struggles. He expresses gratitude to listeners, team members, and supporters who have made the show possible. Tune in for a heartfelt look back at eight years of podcasting, personal growth, and the powerful impact of community. 

Key Takeaways
  • The journey up to, and what it means to celebrate the 400th episode.
  • Expressions of gratitude to loyal listeners.
  • Reflection on the show's origins and growth.
  • Community highlights and a transformative 2016.
  • Thankful to key contributors and the global audience.
In This Episode
  • [00:00] Welcome to the show!
  • [00:48] Celebrating 400 Episodes
  • [01:25] How It All Started
  • [03:12] The First Episode Ever
  • [10:58] Community
  • [22:21] Thank yous
  • [31:39] Outro
Quotes

"My heart is just so thankful for you for being with me."

"We both (me and Matt Davis) were speaking at events for filmmakers and we both loved education and we both like a microphone, so we just thought it would be really fun. And we did it. And that's where Studio Sherpas was launched."

"As I reflect on all 400 episodes, all of the ups and downs and, you know, so many highs and so many lows, the thing that still rings true today as what I think is the most important is community."

"It's amazing the opportunities I've gotten just by having a show. The people that have said yes to be on this show… these people wouldn't have a conversation with me if I didn't have a podcast." 

Links

Find out more about the Onward Summit

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

308. How a Virtual Summit Can Be Your Best Marketing Strategy Ever with Krista Miller21 Nov 202200:50:18

Today we crack open the box with Krista Miller and learn how to leverage virtual summits to grow your business. A virtual summit is an amazing way to propel your business forward drastically by creating connections, developing trust, and setting yourself up as an expert in the field that you work. Don't let the feeling of being overwhelmed stop you from the explosive connections and long-lasting sustainability that is possible when you open your business to the world of virtual summits. 

Key Takeaways
  • Create great online events that people want to engage with and helps them to reach their specific goals.
  • Grow a solid email list to start relationships that turn into jobs.
  • Break things down into practical steps to prevent becoming overwhelmed with starting a summit.
  • Lean into summits for long-term growth for your business that will lead to sustainability.
About Krista Miller

At Summit in a Box®, Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet.

Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to  higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up.

In This Episode
  • [0:00] Welcome to the show!
  • [4:37] Meet Krista Miller
  • [5:31] What is a summit?
  • [9:00] Making an online event GREAT
  • [11:57] Krista's first summit
  • [14:48] How video businesses can use summits
  • [20:18] The importance of a strong email list
  • [25:47] Structuring a summit
  • [30:11] Paid versus free summits
  • [40:35] Overcoming the feeling of being overwhelmed
  • [43:19] Krista's tools for hosting great summits
  • [48:49] Outro
Quotes

"There has to be a point. It has to be for a specific group of people and actually help them move close to a goal they have." [9:52]

"The sustainability is what I want you to have… I want you five years from now, ten years from now for this thing to just build like a snowball." [23:27]

"Go ugly early, you don't learn until you launch, done is better than perfect." [47:27]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Dive into the Mastermind Group

Check out the all new Coaching Community

Get the Virtual Summit Funnel Roadmap 

Follow Krista Miller on Instagram | Pinterest

Join the Summit Host Hangout on Facebook

Check out The Summit Host Hangout Podcast

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

307. Discover Why Building a Profitable Personal Brand Business Is Imperative to Your Video Business Success with Mike Kim14 Nov 202200:51:15

It can be challenging to understand how to navigate handling your personal and business brands. On today's episode Mike Kim is able to shed some light on the relationship between these two and help us realize just how much who you are can benefit your business brand. This personal touch to your business will be what equips you to shift your marketing into developing a relationship with your client, not about closing a sale. Mike Kim also shares some of his experience with the importance of having a strong support community in order for your business to succeed.

 

Key Takeaways

  • Join a community that will develop you and your business while helping you achieve success.
  • Integrate changes to your business with consistency. For impactful change consistency is far more important than intensity.
  • Your personal brand is the single most valuable defining factor of your business brand, so take advantage of it.
  • When marketing strive to open a relationship with the client, not simply focus on making a sale.

 

About Mike Kim

Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard.

Mike's refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike's clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.

In This Episode

  • [0:00] Welcome to the show!
  • [2:18] Meet Mike Kim
  • [9:01] The importance of Mastermind communities
  • [21:58] You are the brand
  • [29:11] Marketing to build relationship, not close sales
  • [32:20] Building a client relationship from nothing
  • [37:44] Do I have to be a personal brand?
  • [49:16] Outro

Quotes

"I believe you have to stay close to the fire of growing people, that's it." [10:10]

"If you aren't taking care of yourself and you're not continually pushing yourself to grow, neither will your business." [10:47]

"Consistency is often greater than intensity." [16:36]

"But in this day and age, especially with all of the stuff on social media that we do, a brand is what people say about you before you even get in the room." [23:15]

"Marketing isn't about closing a sale, it's about opening a relationship." [29:25]

 

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Find Mike Kim online

Connect with Mike Kim on LinkedIn

Get your copy of The 5-Step Formula to Write Your "About Me" Page

Follow Mike Kim on Instagram | TikTok | Facebook | Twitter | YouTube

Join Mike Kim's Mailing List

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

306. 5 Things That Have Made Our Business Achieve Massively More Than Without 'Em07 Nov 202200:46:11

This week on the show we give you a peek behind the curtain into something that has made our business what it is today. We look at the 5 things that we use to structure our quarterly rhythm meetings and determine the direction of the business. These things help you understand the state of your business, define a clear vision for where you want it to go, and discover what to do daily to actually see the results you want. Take advantage of these 5 things to grow your business into the business of your dreams. 

Key Takeaways 
  • It takes intentionality to control your business instead of being controlled by your business.
  • Start with the end in mind to set long-term goals and then break them down into achievable steps.
  • Marketing without a clear strategy is a waste of time.
  • Implement these 5 things to see massive growth and clarity in your business.
in This Episode 
  • [00:00] Welcome to the show!
  • [11:43] Breaking down long-term goals into achievable steps
  • [15:40] Step #1 - review the previous 90 days
  • [20:14] Step #2 - revisit long-term goals
  • [24:45] Step #3 - core values, focus, and market strategy
  • [30:31] Step #4 - set new goals
  • [34:56] Step #5 - IDS (Issue - Discuss - Solve)
  • [41:53] Practical resources to help your business thrive
  • [44:58] Outro
Quotes

 "I can create videos for a living and people will pay me for that. That is amazing, but at the same time also I was like I want to have flexibility in my schedule and be able to do the stuff that I want to do when I want to do it. That sounds amazing too." [2:45]

"That's the whole point, so that we can be better in the future. So we can show up for ourselves, our team, our clients and be better." [19:47]

Links

 FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Dive into the Mastermind Group

Check out the all new Coaching Community

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Books Mentioned

Traction, by Gino Wickman

The EOS Life: How to Live Your Ideal Entrepreneurial Life, by Gino Wickman

305. Persuasion Communication and the Science of Selling with Dr. Eugene Choi31 Oct 202200:55:30

Today on the show we get a little scientific… 

My guest and good friend, Dr. Eugene Choi, gives some unique perspective into visual storytelling from his background in clinical pharmacy and neuroscience. He breaks down his process for creating wildly successful content that people can't help but share. You'll also learn Dr. Choi's secret to pitch to potential clients in a way that becomes a service to them and compels them to ask YOU about what you have to offer. All of this comes along with Dr. Choi's dream for you to truly understand and achieve personal mastery over your own mind, which makes all the difference in your business and in your life.

Key Takeaways
  • Tap into the recipe of success for creating insanely sharable content.
  • Always consider the 4 steps of awareness to meet your viewer, or client, where they are and lead them to their emotional "aha" moment.
  • Personal mastery is one of the most important things that you can develop in your personal and professional life.
About Dr. Eugene Choi

Dr. Eugene K. Choi, Pharm. D, is a Certified Transformational Mindset coach and Board-certified Clinical Pharmacist that helps talented heart-driven leaders operate at their highest levels of clarity, energy and focus. Utilizing his expertise in clinical pharmacy, neuroscience, and business coaching, his unique science-backed process along with the use of groundbreaking technology helps entrepreneurs figure out how to dramatically improve performance, innovate dynamic solutions, and achieve their goals. His articles have reached over 9 million people and he has helped hundreds of leaders significantly transform their results at both a professional and personal level.

In This Episode
  • [0:00] Welcome to the show
  • [6:18] Meet Dr. Eugene Choi
  • [8:52] Dr. Choi's early career and intro into filmmaking
  • [12:41] Breaking down viral success for content
  • [14:31] Getting to the emotional "a-ha" moment
  • [18:17] The 4 phases of awareness
  • [22:49] Using these techniques to pitch a brand story
  • [29:54] Developing a niche to better understand your clients and guide them to awareness
  • [38:03] Utilizing the pitch technique for any type of video
  • [42:11] Achieving self mastery to remain at your highest level of creativity
  • [48:40] Connect with Dr. Choi
  • [49:38] Prioritize your relationship with yourself
  • [53:59] Outro
Quotes

 "How can you create a piece of content that makes the viewer sit there and go, 'Do I want to share this?'" [13:31]

"It's that question of, like, are you trying bring the person to where you're at, are you willing to go where they're at and be the Sherpa that brings them to where they want to go?" [24:22]

"That's what we've been doing over the past 15 years. We've been crafting these powerful stories that influence people's behaviors to help them do for themselves what's best for themselves." [26:38]

"If I don't take good care of myself and I allow myself to get burnt out, all of those things I'm doing for other people were for me anyway. It's to try to relieve my insecurity that I carry." [52:03]

Links

 FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Studio Sherpas Mastermind

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group

Find Dr. Eugene Choi online and access free training

Follow Dr. Eugene Choi on Instagram

Dr. Eugene Choi's podcast The Neurohacking Podcast

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

304. Video Retainer Client Tips with Tony Gnau24 Oct 202200:51:38

This week is a blast as we explore some very creative business strategies with Tony Gnau. Content marketing is a tool that Tony relies on heavily to add value to his customers while also building his credibility and drawing in new clients. We look into taking the time to audition your clients to find ones that align with your core values and then working those clients into a retainer system that creates consistent income and a mutually beneficial relationship between you and your client!

Key Takeaways
  • Use quality content marketing to set yourself up as an expert in your field and draw in quality clients.
  • Be proactive to think about both the short term AND the long term strategy or your life and business.
  • Use the retainer business model to create consistent income with clients you want to work with.
  • Make sure you are clear on your core values and audition clients to find ones who mesh with those values. 
About Tony Gnau

Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He's a three-time Emmy Award-winning journalist, has led T60 Productions to winning 17 Telly Awards for its corporate videos, and is the author of the book Lights, Camera, Impact: storytelling, branding, and production tips for engaging corporate videos.

He has created videos for the likes of CommonSpirit Health, Walgreen's, Catholic Health Initiatives, United Airlines, US Bank, Goose Island Beer Company, as well as NBA legend Dwyane Wade.

Tony has written over 700 blog posts on video marketing and also speaks on the subject to communications professionals at conferences such as Content Marketing World.

Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.

In This Episode
  • [0:00] Welcome to the show
  • [5:14] Meet Tony
  • [7:32] Finding fulfillment in visual storytelling
  • [9:34] The immense value of Content Marketing
  • [19:27] Video production client retainer model
  • [25:06] Auditioning for clients that align with your core values
  • [31:26] Details of Tony's retainer system
  • [35:17] How to bring out your client's story
  • [39:59] Best practices for interviewing
  • [44:23] Tony's book
  • [49:48] Outro
Quotes

"Do both. Don't just think short term, play the long game. In all of the things that you are doing. In investing with your money, investing in relationships, investing in your business." [17:07]

"When you have this retainer thing setup and someone signs up for it, it's like holy cow, we just get a check every single month!" [21:44]

"We want to tell stories and we want to do the job that we enjoy doing but at the end of the day we are doing it for money so let's set ourselves up for as much success in that area that we can." [24:43]

"Instead of just out of desperation taking on any client, it's like hey let's just dig in a little bit here and let's make sure that we both are going to benefit from this relationship. If we do, then we're both winning." [26:24]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Find Tony Gnau online 

Follow Tony Gnau on Facebook | Twitter

Connect with Tony Gnau on LinkedIn

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

303. How Video Ads Can Work for Your Video Business with Kevin Anson17 Oct 202200:53:47

On the show this week we sit down with the wildly successful video business mastermind, Kevin Anson. We take a bit of a dive into his journey into the video ad space. Kevin shares some important key ingredients to make killer video ads while building up a video business that supports and fits your lifestyle.  

We also talk about some keys to gathering a clientele that you love to work with and build an impressive portfolio that will be your best marketing tool. 

Key Takeaways
  • Get out there and learn what it takes to make video ads that WORK.
  • Be persistent, clever, and targeted when searching for new clients. 
  • Build a portfolio of work that you love for clients that you want to work with, and who pay what you are worth. 
About Kevin Anson 

Kevin has taught over 2,000 students how to create high performing marketing videos online. He has produced over 10,000 marketing videos over the past 18 years. He has also worked with world famous marketers like Russell Brunson, Tai Lopez, Brendon Burchard, Grant Cardone, Frank Kern, Dean Graziosi & Tony Robbins, Mike Tyson, Daymond John, and numerous Fortune 500 brands. 

In This Episode
  • [0:00] Introduction 
  • [3:17] Meet Kevin Anson! 
  • [4:55] Building amazing clientele 
  • [14:15] Kevin's journey into producing video ads 
  • [18:07] Developing the video formula 
  • [18:57] Kevin's process for developing ads with a client 
  • [24:07] Tips for getting new clients
  • [29:31] Pitching credibility for your business 
  • [35:19] Best practices for creating video ads 
  • [41:11] How to start producing successful video ads for clients 
  • [48:44] How to get in touch with Kevin 
  • [52:01] Outro 
Quotes

"When clients reach back out to you and say, 'Yeah! That video got me more signups on my website' or you know, it helped us fill the seats at an event, or whatever it is. That's what this is all about and that's the exciting part of it" [17:39] 

"You have to think in the viewer mindset of 'what's in it for me'. The more success you'll have with creating video ads like that for your potential clients." [43:59] 

"Yeah you might upset a client or two along the way but don't let that stop you and don't tell yourself that you're not cut out for this because it happens to all of us." [48:29] 

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Register for the Onward Summit (October 2022)

Find Kevin Anson online 

Download the Video Formula Cheatsheet

7 Figure Ads - Broadcast Channel 

VidTao - YouTube Ads Made Easy

Follow Kevin Anson on Instagram | Facebook | Twitter | TikTok

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

302. Work Less and Make More by Focusing on the Right Things in Your Business with Jill Wise10 Oct 202200:46:20

We're talking about the negatives of the hustle culture and how Jill has achieved working less while making more by going from working 5 days a week to only 12 hours a week. We're also unpacking the creative and scientific formulas. We also talk about strategy versus tactics in marketing and why it's very important for you to know the difference. 

Key Takeaways
  • You need space to grow your business
  • Hire someone else to do the busy work so you can focus on generating more money
  • Be authentic online so as to attract the right clients
About Jill Wise

Not quite fitting into a single title, Jill Wise is a business and marketing problem solver. She pushes through the noise of the online world and the "rules" of what you're supposed to do, instead guiding her clients to show up authentically as they build, grow, and scale businesses that feel good to them.

In This Episode 
  • How Jill makes money and what it looks like today compared to early in her career [4:48]
  • Thinking differently about the hours you work [8:36]
  • What Jill removed from her workload and how she manages her time [12:25]
  • Your team needs to be thinking about their time and how they fit in your business  [18:59]
  • How to stop pitching yourself and have people come to you [26:13]
  • You need to attract the clients you want to work with [31:56]
  • Build your authority in order to charge more [34:01]
  • How to improve your sales calls [37:02]
  • Where to find Jill and some of her freebies on offer [42:27]
Quotes

"If you can really look at what it is that you're doing today and where you're wasting time, I can bet that you can cut time out… That's how I got down to taking Fridays off because I realized I don't need to do certain things." [10:26]

"All of my clients I would invite over to my house for a party, and we'd have a great time. Like, that's important to me. I figured out who they were. And then, by figuring out who they are, then I know what parts of me they'll like, and then you can start to strategically curate this character of you. So, it's you, it's authentic to you, but it's just the parts of you that they need to see." [33:09]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

 Find Jill Wise online 

Follow Jill Wise on Instagram | TikTok | Pinterest

Learn the 4 Steps to Profit with Jill Wise

Snag Jill's 6 Figure Schedule

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

301. How This Filmmaker Went from Charging $400 to $17000 without Ever Hitting Record with Jude Charles03 Oct 202200:50:28

Today I talked with Jude Charles on the value of road mapping, or blueprints (as we call it at Studio Sherpas) and the win-win this method is for both you and your client. Jude walks through how he went from charging $400 for one of these road mapping sessions to a massive $17,000.

We also talk about how Jude combats imposter syndrome and gives himself the confidence to charge $17K by using his previous clients' feedback.

Key Takeaways 
  • Road mapping gives the client confidence in your work before you start
  • Road mapping also helps you see if the client is a good fit for you
  • Remind yourself of the value you have created for others
  • Put your mind to it and you can't be stopped
About Jude Charles

For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business.

Jude's mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

In This Episode 
  • How Jude's high school teacher changed the course of his life [4:29]
  • Jude's business model of charging to roadmap a project first [10:04]
  • How Jude increased his rate from $400 to $17K [14:32]
  • It's a win-win when you charge for road mapping or blueprints [18:54]
  • The Video Blueprint Method [27:32]
  • Jude's new mission at the end of the year [29:09]
  • Courage in your business [34:38]
  • How Jude has the confidence to charge what he does [37:08]
  • You can't be stopped [42:59]
  • Where you can find Jude online [47:02]
Quotes

"Your clients aren't paying you to do video production. They're paying you to lead them through the process." [25:16]

"For those of you who are probably thinking, "Should I really be charging for a plan of some sort?" it's also important for you to interview the client. They may not be the right fit for your business." [25:43]

"You can operate out of a place of fear or a place of courage. The reason I've gotten to $17,000 for road mapping or 6 figures for a project is constantly stepping into courage even when I don't believe." [36:56]

"People like to ask, "What if it fails?" What if it doesn't? Instead of, "What's the worst that could happen?" What's the best that could happen? [39:59]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Video Blueprint Method

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Find Jude Charles online 

Follow Jude Charles on Instagram | Facebook | Twitter

Roadmapping Strategy Session

Dramatic Demonstration, by Jude Charles

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

300. 5 Essential Business Lessons I've Learned Over 300 Podcast Episodes26 Sep 202200:42:03

Today I celebrate 300 episodes with a look back at 5key things I've learned over the last few years doing this podcast. These 5 principles have got me through some of the toughest times in my life and have taken my business from 5 figures to 7 figures. I know they'll help you too, no matter where you find yourself on the journey.

Thank you to all who have been listening. Whether you've heard 300 episodes or 3, I hope this podcast has helped you grow your business in some small yet significant way.

Key Takeaways

  • Don't wait until you know everything to start; just start and you'll learn as you go.
  • Being honest and vulnerable in your business will pay off in the end.
  • You can't go wrong if your mission is to help people.

In This Episode

  • Five things I've learned over 300 episodes [6:41)
  • Getting clear on your mission will help you stay focused (8:50]
  • Authenticity is life-giving [14:25]
  • The best way to build a business is to give [21:03]
  • Community is everything [27:52]
  • You need to launch in order to learn [33:19]

Quotes

"Without knowing who you really want to serve, who you find fulfillment in, and then understanding what is it that they need – how can video help them (or whatever line of work that you might be in) – when you can know those things then you have a mission." [12:47]

"Newsflash! The only secret sauce is you. Everybody can find all the things that they want on YouTube… for free." [26:15]

"Go ugly early. Don't wait until your website is done. Don't wait until you've got the perfect email funnel. Don't wait until you've got your favorite logo. Don't wait until your demo reel is finished and perfect. Ship it, stop holding back, stop not doing the thing that you feel really called to do because you want it to be perfect." [36:31]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Register for the Onward Summit (October 2022)

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

299. Learn How to Tell Better Stories for You and Your Clients with Margot Leitman19 Sep 202200:44:35

"It was the best of times, it was the worst of times…" Today we learn how to tell great stories with author and film & TV writer Margot Leitman. Margot tells us what needs to be in every story for it to be engaging and relatable. Knowledge that will help you not only when marketing your own brand but also when creating projects for your clients too.

 Key Takeaways

  • Your story should have a beginning, middle, and end.
  • Don't ignore the process; the process is where the story is.
  • Universal themes help your target audience engage better.

 About Margot Leitman

Margot Leitman is the author of the best-selling book LongStory Short: The Only Storytelling Guide You'll Ever Need, What's Your Story? & Gawky: Tales of an Extra Long Awkward Phase. She has written for DreamWorks TV, the Hallmark Channel, and the Pixl Network and worked for "This American Life" as the West Coast story scout.

 She is the founder of the storytelling program at the Upright Citizen's Brigade Theatre and is a five-time winner of the Moth Storyslam and a winner of the Moth Grandslam, receiving the first ever score of a perfect 10. She travels all over the world teaching people to tell their stories.

 In This Episode

  • When Margot realized she was a storyteller and how she manages her time [7:11]
  • The bonus of writing non-fiction over fiction [9:58]
  • Components of telling a great story [12:11]
  • The best way to structure your stories [24:01]
  • How Margot helps businesses tell better stories [26:13]
  • How Margot created the job of storyteller for herself [28:23]
  • What every story must have so people can relate to it [31:09]
  • People like to hear the results, but the process is where the story is [36:45]

 Quotes

"How can you get the most amount of information out but in a short amount of time, so a big thing is to not over explain." [13:02]

 

"Have you gotten an emotional response from your audience? Then you win. If you've left no room for a response, then that's not effective storytelling at all." [17:15]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Register for the Onward Summit (October 2022)

Find Margot Leitman online 

Follow Margot Leitman on Instagram | Twitter | YouTube

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

399. Crossover Opportunities: Expanding Your Client Base with Kenrick Mills19 Aug 202400:50:24

In this episode, Kenrick Mills shares his journey from odd jobs to building a successful video production business. He emphasizes the importance of finding a niche and focusing on a specific type of client. Kenrick's favorite type of project is interior design videos, as they allow him to be creative and showcase beautiful spaces. He also discusses the benefits of working with retainer clients and building long-term relationships. In this conversation,

Ryan and Kenrick discuss the importance of finding a niche and the power of YouTube for businesses. They emphasize the need to practice what you preach and the value of showing up on social media platforms. Kenrick shares his plans to start a YouTube channel to reach business owners who need creative services. Ryan encourages him to focus on his unique perspective and personality to stand out in the market. They both highlight the abundance of opportunities and the importance of consistency in content creation.

Key Takeaways
  • Finding a niche and focusing on a specific type of client can make your job easier and more enjoyable.
  • Building long-term relationships with retainer clients can provide consistent work and a steady income.
  • Interior design videos offer the opportunity to be creative and showcase beautiful spaces.
  • Creating a landing page and marketing content that speaks directly to your target audience can help attract more clients.
  • Crossover opportunities often arise when working within a specific niche, allowing you to expand your client base. Finding a niche within a specific industry opens up more opportunities within that niche.
  • Being consistent and showing up on social media platforms, especially YouTube, can help businesses grow and attract clients.
  • Every individual and business has a unique perspective and personality that sets them apart from competitors.
  • Practicing what you preach and investing in your own brand and content can build trust and credibility with potential clients.
  • Creating content that provides value and speaks to your ideal clients can make it easier for them to connect with you and book your services.
About Kenrick Mills

Kenrick Mills has been running a boutique content agency in Jupiter, Florida since 2014. He helps small to medium sized businesses grow their brand, sell their projects more efficiently, and help them tell their story.

In This Episode
  • [00:00] Welcome to the show!
  • [05:54] Meet Kenrick Mills
  • [07:31] Earth Walker Media
  • [18:41] Benefits Of Niching Down
  • [27:15] Niching Through YouTube
  • [48:15] Connect with Kenrick
  • [49:11] Outro
Quotes

"I just have this type of person that I'm trying to work with more than a specific type of client." - Kenrick Mills

"That makes your job so much harder when you don't have a specific persona, a specific niche, or a specific problem that you solve with a particular kind of video. And my challenge to people is like, well, just pick something and you don't have to do that work forever. It's just going to be for a period of time. Like you need to create some momentum and some traction." - Ryan Koral

"I think it's Blair Enns says something about a creative sees 10 doors and wants to open every single one. But niching down is going into that door, that one door, and just finding that there are actually 10 more doors behind that one door." - Kenrick

"If you feel like, 'I'm just afraid of having a niche because I don't want to get stuck doing the same old thing,' that's not how you're wired. You're not going to do the same old thing. You're going to think of new things. And it's going to challenge you. And you're going to rise to the challenge because you are a creative." - Ryan

Guest Links

Find Kenrick Mills online

Follow Earthwalker Media on Instagram | Facebook

Links

Download a copy of Ryan's Networking Guide

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

298. The Remarkability Formula for Filmmakers with Rich Brooks12 Sep 202200:41:13

Today Rich Brooks from Flyte New Media joins me to discuss how to separate yourself from your competition by looking at your business through four lenses… Find, Focus, Forge, and Frame. We dig deeper into forging new ways to stand out by doing things outside your normal services while still staying in line with your mission.

We also discuss when is the right time to grow your business and how to make it an attractive place for people to want to work there. If you want to grow your business and stand out amongst the noise then this episode is for you!  

Key Takeaways
  • Offering services outside your normal scope is a great way to get noticed.
  • Becoming a thought leader will help you get found.
  • You want to attract the right type of client and not everyone is the right client.
  • Reframing your business offering can help you stand out.
About Rich Brooks

Rich Brooks is founder and president of Flyte New Media, a digital agency in Portland, Maine, that's been in business for nearly 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. 

He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing.

Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.

He appears regularly as the "tech guru" on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.

In This Episode
  • How social media has evolved over time [06:31]
  • Reasons for growing your business and how to make attract the right people [08:18]
  • Growth can mean many different things [11:36]
  • The remarkability formula and the four lenses to examine your business [12:20]
  • What is an extrinsic offering [15:49]
  • How to find an extrinsic offering that stays in line with your mission and goals [18:18]
  • Reframing your business to stand out [31:20]
  • Investing in your brand is a worthwhile investment [35:00]
  • What does Flyte New Media offer and how to get in touch [37:31]
Quotes

"What makes you unique? I feel that when you go through this process what you end up with is a very clear understanding of who your ideal customer is and how to create high barriers to competition, and then also when you've done this work and makes your marketing so much easier and more effective." [14:01]

"Sometimes doing something novel only lasts a little bit. Like you only have the front runner status for only so long and then everybody's doing it. But other times, because you are the first, that actually lasts a long time." [29:49]

"Start inside, but don't be afraid to collaborate, and don't be afraid to hire a professional that's within your budget." [37:21]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Register for the Onward Summit (October 2022)

Find Rich Brooks online 

Follow [guest name] on Instagram | Facebook | Twitter

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

297. How to Optimize Your Health to Maximize Your Impact with Dr. Samuel Shay05 Sep 202200:44:48

Looking after your health is an integral part of being an entrepreneur because if you're not healthy enough to operate the business, especially in the early days, then who will? Dr. Samuel Shay's mission is to give busy entrepreneurs health freedom so they can get back more time, more money, and more years of life.

Using genetic testing, Dr. Shay can help you find that unique diet that's suited specifically for your particular genetic composition, meaning you'll know exactly what diet is the best for keeping you healthy and making the most of living the entrepreneur lifestyle.

Key Takeaways
  • A resilience budget is just as important as a marketing budget
  • There is a cost to poor health
  • You need to know your genetic predisposition toward certain diets 
About Dr. Samuel Shay

Dr. Samuel Shay, DC, IFMCP helps busy, health-conscious entrepreneurs, moms, and mom-preneurs add an extra 5 healthy years of life, liberate $50,000, and add 50 extra quality minutes a day so that they create more freedom for themselves and others.

Dr. Shay walked his own health journey from being chronically unwell from age 6-18, including severe fatigue, anxiety, digestive problems, chronic pain, severe insomnia, and poor nutrition. He dedicated his life to natural medicine to get himself and others well, which led him to genetics testing.

Dr. Shay has recently authored a new free eGuide that explains the 5 layers to determine your optimal diet, including the foundational genetic layer which determines if you are keto, paleo, mediterranean, or high-carb, as well as your genetic reactivity to gluten, lactose, caffeine, alcohol, histamine, and other food allergens.

In This Episode
  • Dr. Shay's motivation for helping entrepreneurs, especially single parents [3:55]
  • As an entrepreneur, you need a resilience budget so you can increase your capacity [8:46]
  • Drinking coffee is a red flag to resistance building [11:38]
  • The traps entrepreneurs fall into [15:19]
  • How to prevent burnout and get back 5 extra years of life [17:48]
  • Identifying your optimal diet using genetics [22:42]
  • Why this model is so widely accepted [35:06]
  • Where to get the genetic testing [37:19]
Quotes

"You are an integral part of the entire business. Therefore, your resilience determines a huge part of the success of the business. And why entrepreneurs do not budget for– Just like to have a marketing budget, they don't have a resilience budget. That's craziness to me." [10:41]

"What is the point of being an entrepreneur? It is to create and do what other people are not willing to do in order to have a life other people don't have while creating positive meaningful changes in society. So, you want to be able to enjoy the fruits of your labor." [18:20]

"We can recommend the best diet in the world but if someone is not willing to do it and they're not willing to work through whatever that thing is to get past it, then we have to adapt and we have to take that seriously." [31:36]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Register for the Onward Summit (October 2022)

Find Dr. Sam Shay online 

Follow Dr. Sam Shay on Instagram | Facebook

Download the free e-guide: 5 layers to determine your optimal diet

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

296. Mental Health Practices for Filmmakers with Kambria Evans29 Aug 202200:43:47

As creative business owners, sometimes it's hard to balance our artistic side with our business side. Kambria Evans, a teaching and learning consultant, will help you figure this out as she shares some great mindset changes and techniques that will help you grow your business while keeping your mental health in check.

Key Takeaways
  • Most creatives have both a creative side and a business side; you need to use each side appropriately
  • Stop comparing yourself to others
  • Your business should grow to serve the stage of your life you are currently in
About Kambria Evans

Kambria Evans, The Teaching & Learning EMDR Consultant, has 18 years of expertise developing impactful learning experiences for healthcare providers. Known for teaching with chops and getting evidence-based results, her innovative ideas and trainings have been published (14 times) in peer-reviewed medical, psychology, and education journals such as Academic Psychiatry and Academic Medicine. Kambria is the former Director of Education & Quality Improvement at Stanford Medical School, has two Masters Degrees in Psychology and Education, and has extensively trained in EMDR and relational complex trauma.

After teaching and leading research at Vanderbilt University and Stanford School of Medicine for 20 years, the standard of excellence that she's practiced is paramount in supporting therapists creating a practice that serves them. Sharing all that she knows with therapists, so that they may share their own voices with the world, is her life's work.

In This Episode
  • Finding your inner child and how accessing different parts of your personality can help you accomplish what's important [5:18]
  • How to make the creative part of you work with the business part of you [10:34]
  • Creating stuff is hard work, take the pressure off from getting people to see what you create [16:29]
  • How to overcome impostor syndrome [22:53]
  • How to be content with where your at and make it more fun [31:33]
  • Your business growth should be on your terms [33:40] 
Quotes

"As creative business owners we almost feel this pressure that we're supposed to have all of these parts as developed as our creative part and I don't know that's realistic." [16:17]

"If you're gonna survive you're gonna have to accept that you're learning all the time and you're always growing" [24:33]

"The brain doesn't care what time it is, your brain does not actually care if it is the present, the past, or the future because what your brain is always trying to do is it's trying to take any limited experience you've had to inform the narrative of what's gonna happen in an hour, and what's gonna happen ten years from now" [27:34]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Register for the Onward Summit (October 2022)

The Alter Ego Effect, by Todd Herman

Find Kambria Evans online 

Subscribe to get The Zero Disturbance Welcome Bundle

Follow Kambria Evans on Instagram | Facebook | YouTube

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

295. Why Being Self-Aware Is Crucial to Ongoing Success with Nick Nanton22 Aug 202200:29:02

On this week's episode, Nick Nanton, 22-Time Emmy Award winning Director and Producer, tells us how important it is to have those big dreams and goals but also why you need to be realistic with your next step.

He drops some wisdom on how to be more self-aware and how that will help you connect with more people both through the lens and with clients and colleagues. He also talks about the importance of having a solid team around you so you can focus on the things that you are uniquely gifted at.

Key Takeaways
  • Building momentum is the key to getting things done
  • Have big dreams but also set smaller goals that will make you happy
  • Stay in your lane and build a team around you to do the rest
  • Everyone has a unique story to tell 
About Nick Nanton

From the slums of Port au Prince Haiti with special forces raiding a sex trafficking ring and freeing children to the Virgin Galactic Space Port in Mojave with Sir Richard Branson, 22-Time Emmy Award Winning Director/Producer, Nick Nanton, has become known for telling stories that connect. Why? Because he focuses on the most fascinating subject in the world: PEOPLE. 

As a storyteller and Best-Selling Author, Nick has shared his message with millions of people through his documentaries, speeches, blogs, lectures, and best-selling books. Nick's book StorySelling hit the Wall Street Journal Best-Seller list and is available on Audible as an audio book. Nick has directed more than 60 documentaries and a sold out Broadway Show (garnering 43 Emmy nominations in multiple regions and 22 wins), including:

  • DREAM BIG: Rudy Ruettiger LIVE on Broadway
  • Visioneer: The Peter Diamandis Story
  • Rudy Ruettiger: The Walk On
  • Operation Toussaint
  • The Rebound

Nick has shared the stage, co-authored books, and made films featuring:

  • Larry King
  • Dick Vitale
  • Kenny Chesney
  • Charles Barkley
  • Coach Mike Krzyzewksi
  • Jack Nicklaus
  • Tony Robbins
  • Steve Forbes
  • will.i.am
  • Sir Richard Branson
  • Dean Kamen
  • Ray Kurzweil
  • Lisa Nichols
  • Peter Diamandis
  • And many more

Nick specializes in bringing the element of human connection to every viewer, no matter the subject. He is currently directing and hosting the series "In Case You Didn't Know" (Season 1 Executive produced by Larry King), featuring legends in the worlds of business, entrepreneurship, personal development, technology, and sports.

In This Episode
  • Creatives need to make a good living so they can make bigger and better things [3:11]
  • It's important to have big dreams but you need to have realistic expectations [5:46]
  • Momentum is hard to build but it's crucial in getting to your dreams [12:17]
  • Nicks greatest superpower [14:46]
  • Branding is nothing more than good storytelling [17:01]
  • When you realize your message is more important than yourself, that's when breakthrough happens [20:52]
Quotes

"You were probably born into this world with innate gifts that were probably beaten out of you for 13 to 15 to 17 years, in college, or undergrad, or grad school. l and all we really need to do is look to what are those things that were beaten out of us that we are really gifted at when we were 0-5 like how do we get back to just doing those things." [8:19]

"Literally all we get is this journey, so like try to find a way to enjoy it and try to set milestones and goals that will make you happy when you achieve them because you haven't placed yourself outside the realm of possibility." [13:59]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Register for the Onward Summit (October 2022)

Find Nick Nanton online

Follow Nick on Instagram | Facebook | Twitter

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

294: Book More Clients with This Approach w/ Chis Savage15 Aug 202200:45:40

Today Ryan fanboys out and sits down for a conversation with the founder of a product he has been using for years, Chris Savage from Wistia. They talk about how Wistia can help you offer an additional service to your clients that will keep them coming back.

Chris gives some tips on how to separate yourself from the competition and some great marketing strategies that he has implemented at Wistia that has helped him stand out and cement Wistia as experts in the field of video marketing.

Chris also shares a unique campaign he runs each year for Wistia employees that has garnered some unbelievable results for improving both features & systems, and company morale.

Key Takeaways
  • Seeing real people from your business helps your clients better connect with you
  • Making great content actually promotes yourself as a company that does what it says
  • Embrace the small size of your business as lots of businesses are looking for that
About Chris Savage

 Chris Savage is the Co-Founder and CEO of Wistia, a leading video hosting platform that gives marketers everything they need to get bigger results from their videos and podcasts. As CEO, he finds himself getting loud (in a good way) about what matters most to him—like his love of innovation, pushing past fear, and working to create a truly diverse, equitable, and inclusive company. Leaving the traditional tech playbook behind, Wistia took on $17.3M in debt to buy out their investors, gain full control of the business, and take the path less traveled to grow sustainably. Today, more than 375,000 businesses across 50 countries depend on Wistia's products to build their brands and grow their businesses, including HubSpot, Mailchimp, Sephora, Starbucks, and Tiffany & Co.

In This Episode 
  • What is Wistia and how can it help you add valuable data analysis for your clients that will make them come back again and again [6:45]
  • Do people want to see more human videos rather than graphs and graphics [20:01]
  • The power of putting people from your business in your videos [23:50]
  • Why compelling content is more important than good looking content [31:48]
  • Don't be afraid to reveal that your a small business [33:26]
  • How small teams can make engaging content that also markets themselves [35:16]
  • How Wistia budgets their marketing and gives their team space to create [39:35]
Quotes

"You're missing a huge opportunity if you're not using human beings to build that connection directly." [22:33]

"We are afraid that people are gonna judge us based on how we look and it's actually, they're gonna judge us because they have no idea what we're capable of and what we care about. It's not about how we look, that's not it, but that's the normal human instinct." [31:48]

"If you don't have a video that markets yourself, then maybe you don't really believe in it, and if you do, you get the meta benefits instantly. It's like, oh, look at the clever thing this company's doing to market themselves, doing the thing they say that they do." [37:55]

"You know the old adage of the cobbler's kids get no shoes. I think flip it around and say if the cobbler's kids have sick shoes then everyone wants those shoes, like, "Where do you get those shoes, buddy? I want those shoes." I think it's just that; if you make sweet stuff promoting yourself, you get the benefit of it actually promotes yourself and it proves to people that you can make that kind of content." [39:10]

Links

 FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Register for the Onward Summit (October 2022)

Find Chris Savage online 

Follow Chris Savage on Twitter

Connect with Chris Savage on LinkedIn

Follow Wistia on Instagram | Facebook | Twitter

One, Ten, One Hundred Series

Gear Squad vs Dr. Boring

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

293. How to Increase the Speed of Your Post-production Workflow by 5X with Scott Markowitz08 Aug 202200:37:00

Remember when your mother used to tell you that just because everyone's doing it doesn't mean it's the right thing to do? Well, today's show is all about that.

Scott Markowitz has been working in post-production as an editor for decades and he is on a mission to inform people that a simple switch he did (away from the industry standard software he'd been using for years) has increased his efficiencies drastically and helped him deliver in record time. 

Key Takeaways
  • How to pitch yourself outside of your niche audience
  • Changing your software might speed up your post-production workflows
About Scott Markowitz

After decades of working in the TV and Film industries as a top session editor, Scott Markowitz discovered that trading his happiness for money was no longer acceptable.

That's when he decided to open his video studio. Now, that path has led him to discover another passion: teaching.

In This Episode 
  • How Scott markets to his niche but still gets work outside of it [08:33]
  • Why does the post-production industry keep things so complex [17:43]
  • The best software to use to streamline the process [21:03]
  • Why you should start out with Final Cut Pro and the learning curve with switching platforms [27:25]
  • What is Reinvention Studio Lab and how can you find out more about Scott [31:42]
Quotes

"I get stuff away from people's heads down to their heart… They're more malleable that way. They're more, you know, gushy, and they're ready to get sold." [16:18]

"It's not the technical aspects of what you're doing that makes you special; it's the creative and artistic aspect of what you do." [21:03]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Register for the Onward Summit (October 2022)

Reinvention Studio Lab

Find Scott Markowitz online

Follow Scott on Facebook | Instagram

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

292. How to Redeem Your Time and Make a Bigger Impact with Jordan Raynor01 Aug 202200:50:33

If you don't have time to listen to today's episode because you are too busy responding to emails and Slack messages, then you need to make time because today Ryan is going to help you get that time back… and more!

Jordan Raynor is a bestselling author and his latest book "Redeeming Your Time" is full of great wisdom and tips to help dynamic business owners and CEOs create systems and hacks that help them focus on what's important in their businesses, growing it!

Key Takeaways 
  • Having a system in place will help you scale your business
  • Budgeting your time is crucial to being more productive
  • Your clients want ideas and creativity and you can't deliver on that if you're tied up with emails all the time
About Jordan Raynor

Jordan Raynor helps Christians respond to the radical, biblical truth that their work matters for eternity. He does this through his bestselling books (The Creator in You, Redeeming Your Time, Master of One, and Called to Create), podcast (The Call to Mastery), and weekly devotional (The Word Before Work)—content that has served millions of Christ-followers in every country on earth.

In addition to his writing, Jordan serves as the Executive Chairman of Threshold 360, a venture-backed tech startup that Jordan previously ran as CEO following a string of successful ventures of his own. Jordan has twice been selected as a Google Fellow and served in The White House under President George W. Bush.

A sixth-generation Floridian, Jordan lives in Tampa with his wife and their three young daughters. The Raynors are proud members of The Church at Odessa.

In This Episode
  • Why you need a system to scale your business [8:42]
  • The mission behind Jordan's message [13:56]
  • The most productive person who ever walked the earth [18:23]
  • Open loops explained and how closing them relieves stress [22:44]
  • Why you need a budget for your time [30:43]
  • 3 steps to help you not get distracted by your inbox [36:05]
  • What your clients want the most [39:57]
  • Why you don't need to answer your emails immediately, and some great email hacks [41:24]
Quotes

"The work we do in this world, especially as creators, is not just a means of earning a paycheck. It is a means of doing the thing the creator God made us to do." [15:08]

"Creation is not a product, it's a project, and I'm drafting you into service to take this world and fill it with great things that make this world more beautiful and more useful for your fellow humans." [16:04]

"You don't actually have to do the actions, you don't actually have to close the open loops in order for your brain to let them go you just have to externalize them in a single system, outside of your brain, that you know you're gonna come back to you within a reasonable period of time." [25:20]

"What your clients want most is not instant responses from you. What they want are results, and creativity, and new ideas that move their businesses forward, and you can't produce your best ideas and your best work if you're constantly playing ping-pong with emails and Slack messages" [40:30]

Links

Redeeming Your Time, by Jordan Raynor

The Creator in You, by Jordan Raynor

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Register for the Onward Summit (October 2022)

Find Jordan online

Follow Jordan on Instagram

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

291. The Secret to Getting Things Done in Your Video Business with Rachael Mueller25 Jul 202200:41:08

Are you overwhelmed with all the things that have to get done in your business? Need more time to think big picture, set goals, and cast vision? Then you need to listen to today's episode.

Rachael Mueller is a systems expert who helps entrepreneurs and business owners identify bottlenecks and inefficiencies in their businesses. She recently helped Ryan streamline his business systems and because she did such a great job he got her on the podcast to share some of her wisdom with you.

Key Takeaways 
  • Time auditing is a key way to identify where you can be more efficient
  • The best project management software to use is whichever one you'll actually use 
  • Don't think of projects as one big job break them down into smaller tasks
  • You need to give yourself space to come up with ideas and set the vision
About Rachael Mueller

Rachael Mueller is a real estate investor, turned Virtual COO + Systems Expert. When she's not helping visionary entrepreneurs banish overwhelm, fuel their productivity, and streamline their businesses, you can find her in the kitchen whipping up a new recipe or traveling the globe.

In This Episode 
  • Finding your specific niche [5:24]
  • The benefit of having an outsider look at your systems [8:33]
  • The importance of time auditing in your business [12:50]
  • Why you need to get your thoughts out of your head and what to do with them once they're out [18:37]
  • You need to give your mind the freedom and the space to think and dream [30:06]
  • How to achieve those big overwhelming projects and stop putting them off [33:29]
Quotes

"You don't know what you don't know right, and when you're so used to what you're doing and how you're running things it can also be very easy to say well this is how we've done it, it works fine let's just keep going because that's comfortable it's easier. When you actually take that step back and you have someone else come in, you switch things up, there's a lot of potential to make things really work in a really powerful way for your business." [12:14]

"The simplest fix no matter where you are in business, is get used to not keeping things in your head" [18:57]

"We actually get dopamine when we complete things on our to-do list and so that momentum continues to build and you actually will end up getting more done in a faster amount of time, versus just having that big thing sitting there looming over you and being paralyzed on how to actually accomplish it" [34:54]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Register for the Onward Summit (October 2022)

Find Rachael Mueller online

Follow Rachael on Facebook | Instagram | Pinterest

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

290. How to Make Social Media Work for Your Business18 Jul 202200:41:28

A Social Media Marketer is a full-time job in many businesses but, if you're small, you probably find that you're doing it yourself. In this episode, Ryan talks through how better to use that time you spend crafting the perfect post for Instagram and then then re-formatting it for Facebook and TikTok.

Stick around because, at the end of the episode, Ryan gives you some of his own tips and tricks to make social media work for you, including giving you permission to not have to use every platform around.

Key Takeaways 
  • You don't need to market your business on every social media platform. Pick the ones where your clients are.
  • Building relationships might have a better return on investment than social media marketing.
  • In this changing climate of social media rules and algorithms, it's crucial to have your own email distribution list.
In This Episode 
  • How Ryan initially built his business on social media [5:26]
  • Why you need to find your niche and your ideal place to invest in marketing your business [8:48]
  • The cost of social media and how to get the best ROI [13:58]
  • The importance of investing in relationships and the long term investment it can reap [17:57]
  • Why you need to have a strategy and a goal for your social media posts [21:56]
  • Tips and tricks to make social media work for you [24:19]
  • Why you need to build your own email list [36:06]
Quotes

"If you realize that by spending one hour a week with somebody, by taking somebody out to lunch once a week and spending $50 on a nice lunch, that's probably going to have a bigger impact than posting on social media every day." [13:12]

"Another freedom that I want to give you is to not use all the platforms. Focus on one, pick one, and let that one be a home. And pick the one that you're not going to have to work the hardest on, so don't just pick Twitter because everybody's on Twitter. Pick the one where your specific audience is spending time." [30:53]

"Show your face, show your team. The best sales and marketing is where you are building trust with your ideal clients, and the best way to build trust is to show up and let them see you." [32:47]

Links

 FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Register for the Onward Summit (October 2022)

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Additional Links:

Check out the full show notes page

What's your question for the podcast? Share a video or audio response!

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

 

289. How to Use Video To Market Your Corporate Video Production Company11 Jul 202200:48:07

Today Ryan talks with Jeff Sieh, host of Social Media News Live. Jeff has been in the content creation game for many years now and, on the show, we discuss how to use your current relationships to co-create content and potentially score some free gear in the process. Jeff shares some great advice on marketing your business on social media platforms and why you don't need to be on every platform to make an impact.

Jeff also shares his thoughts on what's currently going on in the podcasting world and answers that question every podcaster is asking, should I record both audio and video when I create a podcast?

KEY TAKEAWAYS

  • Don't wait until you have a huge following to start; start now!
  • Look for opportunities to use what you already have in your hands or at your disposal. 
  • Recording both audio and video with your podcast allow you to repurpose our content.
  • Don't compare your business with other companies who are doing everything on every platform. 

ABOUT JEFF SIEH

Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also "Head Beard" at Manly Pinterest Tips. Jeff has worked with and produced a wide range of content for various companies, including Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind.

IN THIS EPISODE

  • Creative ways for video producers and filmmakers that they may not have thought of to use their skills to make money [10:10]
  • How you can use your current setup to become an influencer [19:30]
  • What's happening in the world of podcasting, should you have video and audio? [25:11]
  • How to use social media to advertise your business [28:45]
  • Jeff shares a great reason for going live and how he builds his audience [33:45]
  • Jeff shares his process after going live and how he repurposes his content in multiple places [39:45]

QUOTES

"Most companies now are seeing the value of repurposing and splitting up those events, and they're going to need editors and people who understand the skillset of how to tell a story in video in a concise way. They're going to need that, for people to take that content that's been produced and repurpose it" [16:21]

You have to look at your audience and who you're trying to serve, because number one, you're not going to get any clients probably from Tik Tok. Nobody there has the budget to probably buy your services. The same thing, you know, Facebook, you know, probably not Instagram reels even, are they really there to buy a corporate video? Now LinkedIn, that's where I think that I would double down because LinkedIn live has done really, really well for me" [30:52]

The longer I've been in this business, the more I've found that almost everybody I know has struggled with imposter syndrome, almost everybody. And if they say they haven't, they're lying" [44:59]

LINKS

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Register for the Onward Summit (October 2022)

Find Jeff Sieh online

Follow Jeff Sieh on Instagram | Facebook | Twitter

Tom Webster's Newsletter

Jeff's Volley Chat

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

398. Prioritizing Health for Leaders with Justin Roethlingshoefer12 Aug 202400:44:20

In this episode, Ryan and Justin Roethlingshoefer discuss the importance of prioritizing health as a business owner or leader. They emphasize that our health is our greatest asset and that we need to take care of ourselves in order to show up as the best version of ourselves in all aspects of life. They highlight the need for personalized health plans and the importance of tracking key metrics such as heart rate variability, sleep quality, VO2 max, and cellular deficiencies. They also discuss the concept of 'Who Not How' and the value of building a team of experts to support our health journey.

Key Takeaways
  • Our health is our greatest asset as business owners and leaders.
  • Personalized health plans are essential for optimal well-being.
  • Tracking key metrics such as heart rate variability, sleep quality, VO2 max, and cellular deficiencies can provide valuable insights.
  • Building a team of experts to support our health journey is crucial.
  • The concept of 'Who Not How' applies to health as well, where we need to focus on finding the right people to help us rather than trying to do everything ourselves.
About Justin Roethlingshoefer

Justin Roethlingshoefer is the co-founder of OWN IT Coaching, a multiple seven-figure coaching company. As a former performance coach in the NCAA and NHL, through OWN IT he has made the same ecosystem that is usually only available to the best athletes in the world now available to you.

Utilizing best in class testing, technology, and coaching, he and his team have been able to transform the health and lives of hundreds of thousands of leaders throughout the country while empowering them on their journey and making the complex topic of health simple, actionable, and personal. He is a speaker and the host of The OWN IT Show podcast. Justin is the author of three other bestselling books including The Athletic Performance Blueprint and OWN IT.

In This Episode
  • [00:00] Welcome to the show!
  • [04:21] Meet Justin Roethlingshoefer
  • [11:39] The Importance of Health
  • [15:58] Framework for Understanding Health
  • [26:06] Heart Rate Variability
  • [27:49] Understanding Sleep Quality
  • [29:32] Measuring VO2 Max
  • [31:09] Cellular Deficiencies
  • [41:36] Connect with Justin
  • [43:42] Outro
Quotes

"It's looking you back in the mirror every single morning. You've been given God-given abilities, God-given creative frameworks in your brain. You've been given a calling and a gift and there's certain things that only you can do and I think oftentimes we take that for granted." - Justin Roethlingshoefer

"They found success in chaos because they've been the one to create the solution. And so that's what they trust today. And because of that, that's what they continue to lean into. And they fail to come back to creating predictable and sustainable solutions for themselves when it comes to health and making sure that they are well." - Justin

"We fail to recognize and realize that there's a cost to leadership. There's a cost to doing business. There's a cost to owning a company. And there's a cost to going on this mission. And the remedy is not a gym membership. The remedy is not a massage once a month. The remedy is not going on a vacation with your family once a year. The remedy has to be built as intentionally and as consistently as you've built your business." - Justin

Guest Links

Find Justin Roethlingshoefer online

Get Instant Access (free ebook): "Live Long. Lead Well. The Business Leader's Guide to Optimizing Health for Longevity and Performance"

Follow Justin Roethlingshoefer Instagram | Facebook

Follow OWN IT on Instagram | Facebook

Links

Download a copy of Ryan's Networking Guide

 Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

288. How to Break the Glass Ceiling in Your Commercial Film Business04 Jul 202200:49:46

We all know there can be a lot of struggle in leveling up your business to get that successful, well-balanced lifestyle you dream of—booking bigger jobs and reaching better clients, right? Today I'm joined by Daren Smith, author and founder of Craftsman Creative, who discusses his career arc from owning his first business doing post-production sound, then becoming a producer for both film and TV, to his role now as an author and educator for other business owners, helping to initiate the mindset shift that will get you there.

Daren talks about transforming your mindset from one that limits growth to one that will empower you to achieve your highest goals, and how that mental shift will make ALL the difference in where your business can go. We compare some of our early career experiences and the ways we were unknowingly holding ourselves back—and how we each were able to make the necessary changes to course-correct and begin booking the jobs we always wanted.

After hearing Daren talk about the things he's learned along the way, and how a five-figure creative can become a six-figure business owner, you'll be motivated to examine both your mindset and your business practices to see how you can do the same.

Today Daren gives some great tips for creators who want to change their mindset and help them understand their value in the marketplace.

What do you think? Could a mindset shift be a game changer for your business?

Key Takeaways

  •  If you don't have the right mindset, it doesn't matter what you try, you'll get frustrated and end up jumping from one thing to another.
  • Examine ways we were unknowingly holding ourselves back. 
  • Making necessary changes to course-correct and begin booking the jobs we always wanted.

Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Find Daren Smith online and get a free, five-day email series on how to take your creative business to the next level.

Follow Daren on Instagram | Facebook | Twitter

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

287. The Power of Vulnerability with Mark Ostach27 Jun 202200:43:45

On this week's episode of the Grow Your Video Business Podcast we're getting vulnerable…really vulnerable. Mark Ostach joins the show this week to dive deep with Ryan and share their emotional experiences and how helping others win can help make you a winner in return. Ostach's goal is to restore energy and focus to organizations battling modern life's non-stop pace and growing sense of disconnection. He's done this with organizations that include Universal Studios, Detroit Pistons, Rocket Mortgage, Comerica Bank, Detroit Regional Partnership, DTE Energy, Consumers Energy, Michigan Economic Development Corp, Honigman, LLP, Thermo Fisher Scientific, BASF, Allstate, Hitachi, and others.

Listen to the Courage to Connect podcast

Follow Mark on Instagram

How has being vulnerable helped you in your life and your business?

Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

286. Dealing With Last-Minute Client Requests20 Jun 202200:26:24

How do you react when you get a call, text, or email from a client or a potential client that has a last-minute urgent request? Do you drop everything you're doing to help your client? Does it de-rail your plans and stress you out? This week on the Grow Your Video Business Podcast Ryan goes solo to break down this all too often occurrence in the video industry and gives some incredibly helpful insight on how to deal with the dreaded last-minute request. We all love getting new clients, but this episode will help you to understand that sometimes the answer needs to be no. Ryan shares the importance of having boundaries, the top 5 things to consider before jumping into a new project, the importance of building a community, getting clear on deadlines, budgeting, and much more! 

Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

285. How To Build the Right Team with Cassie Daniels13 Jun 202201:00:59
Look…we all know that building a team is difficult. It's time-consuming, mistakes are easy to make, and when you do make them they tend to be expensive. This week on the Grow Your Video Business Podcast we deep dive into the team-building process with our guest Cassie Daniels. Cassie is the owner of Brisbane-based video production company Builds by Captive Media. Their mission is to help construction industry businesses to build trust and be remembered by improving the quality of their content. Captive Media is also a huge fan of doing good and a proud member of 1% for the planet donating 1% of gross revenue to environmental not for profits. Cassie built the business after leaving her job of over a decade in corporate management and pursuing her goals of building a successful business in the creative industry.

Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

 

284. How Funny Videos Will Make You More Money with Joseph Wilkins06 Jun 202200:50:53
Think back to your favorite commercial that you've ever seen…there's a good chance that it was a funny commercial wasn't it? There's something about funny videos that connect a potential product or service to their intended audience. This week on the Grow Your Video business podcast, things get funny when Joseph Wilkins of FunnySalesVideos.com joins the show. He breaks down his entire process to create his funny videos, how to work with writers, how much time and money you should expect to spend in the process, and much more. He also shares about his life and career, why massive corporations might not be your ideal client, and the importance of creativity if you want to succeed in this business.

Joseph Wilkins founded ProCreative almost 20 years ago, a marketing agency focused on infomercials, TV commercials, and online video. Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot, and other mega brands.

As habits shifted from broadcast to online, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing viral style sales videos that entertain viewers into buying.

Find Joseph online
Follow Joseph on Facebook | Twitter
Connect with Joseph on LinkedIn

Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

283. Level Up Your Social Media with Elise Darma30 May 202200:52:14

This week on the Grow Your Video Business Podcast we're uncovering all the secrets to leveling up your social media game, without having to learn any dance trends.

Elise Darma, is one of the greatest at helping not-so Insta famous business people make real revenue directly from social media in a manageable and sustainable way.

She shares her step-by-step process on how to build an effective social media plan to reach your ideal audience, the different kinds of videos that attract the most traffic, and how to avoid the trap of perfectionism.

Elisa has helped over 30,000 people truly grow their businesses, sell more programs and make more money.

Enjoy!

Find Elise Darma online

Follow Elise on Instagram | TikTok | YouTube

Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

282. How To Diversify Your Income and Have More Fun with John Owens23 May 202200:53:38

Welcome back to the show! This week we're jumping in with John Owens of Frame Voyager to uncover some tried and true
tips to help you diversify your income and have more fun while you're doing it! John Owens is the director of Frame Voyager
and he's an avid black magic design user. John drops so many gems about how he does his Youtube editing, the best
editing software, and the importance of connections and being authentic to yourself when growing your business.

How are you creatively diversifying your business?

Follow John on YouTube | Facebook | Instagram

Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

281. How To Create Viral Videos with Amanda Vernaci16 May 202200:55:45
Have you ever thought about using the content that you create in your video business to generate revenue on social media? This week on the Grow Your Video Business Podcast, Amanda Vernaci joins Ryan to share her journey creating a DIY social media following of over half a million on Instagram and over 1.2 Million on TikTok. Amanda shares the tools, tips, and tricks that she uses to viral worthy content, how to be authentic, and how to train your audience to be consistent. 

 

Amanda is a fearless, self-taught, DIY-er helping people transform their homes with their own two hands on her Instagram and Tik Tok accounts @comestayawhile! She shares real projects, real mistakes & real life. In the last 3 years, Amanda has grown her Instagram following to over 579k and recently hit the 1 million mark on Tik Tok! Amanda has 10 years of professional experience in website development and social media marketing. With her experience as a content creator, paired with her professional experience, Amanda has a wealth of knowledge and strategy to share with you. She has worked with over 100 brands and was able to turn her side hustle into a six-figure business and wants to help you do the same!

Follow Amanda on Instagram | TikTok

Take the course for Instagram Growth


Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

280. Finding Work-Life Balance with Mike Myers09 May 202200:56:43

What does success mean to you? How do you define it? This week on the Grow Your Video Business Podcast we want you to challenge your thinking when it comes to success. Ryan digs into work-life balance with Mike Myers, the real nitty-gritty of being an entrepreneur, how to create a business that gives you the freedom you want and much, much more. 

 

Mike is a full-time video producer, wedding filmmaker, photographer and has recently added podcaster to his resumé; owner of May Morning Studios and Caret Film Company…getting his feet wet in the wedding industry, Mike started filming videos in 2011 and hasn't looked back since. He still thoroughly enjoys filming weddings through his wedding brand, May Morning Studios, and has expanded his passion toward commercial and corporate work with Caret Film Co.

Find Mike online
Follow Mike on Instagram | Instagram | Facebook | Facebook 

Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

278. The Value of Having a Clearly Defined Prospect with Josh Usheroff25 Apr 202200:56:38

This week on the Grow Your Video Business Podcast Ryan sits down with Josh Usheroff to uncover some of the greatest growth hacks in the industry, how to find your niche, building a team, and much more.

Josh Usheroff is a producer and cinematographer based in Montreal, Canada. Since 2008, he has been running Black Box Productions with his business partner Ben Goloff. Josh primarily works with brands and agencies to produce commercials and branded content. Past clients include Air Canada, Samsung, Budweiser, IBM, BMW, Mattel, and many more. Over the years, he's filmed videos with countless celebrities, 3 prime ministers and the Dalai Lama. He's directed music videos for Broken Social Scene and Martha Wainwright, as well as DP'd projects with Sam Roberts Band and Azealia Banks. Whether working with brands or musicians, Josh always strives to insert craft and creativity into his work.

He's currently launching a new video agency called The Fun Machine focusing on the toy and gaming industry.

Today, he's going to share with us his lessons from the field after operating a production company for over a dozen years...

Find Josh Usheroff online at BlackBox Productions & The Fun Machine
Follow Josh on Instagram | Facebook | Twitter

Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

397. From Conflict to Growth: Leading with Tension in Mind with Tim Arnold05 Aug 202400:37:45

In this episode of the podcast, Ryan and Tim Arnold discuss the importance of embracing healthy tensions in leadership. They explore the tensions between confidence and humility, expectations and grace, and profit and purpose. Tim shares a story from his experience leading a homeless shelter, highlighting the need to navigate these tensions in a healthy way. They emphasize the value of leaning into differences and engaging in healthy conflict to foster growth and understanding. Tim provides resources for further exploration of these concepts.

Key Takeaways
  • Leaders need to embrace healthy tensions, such as the balance between confidence and humility, expectations and grace, and profit and purpose.
  • Leaning into tensions allows for growth, understanding, and better decision-making.
  • Navigating tensions requires recognizing that there can be multiple right answers and finding the best approach for the situation.
  • Engaging in healthy conflict and embracing differences can lead to exceptional results and foster resilience in leadership.
  • Naming and managing chronic tensions in organizations can lead to positive change and growth.
About Tim Arnold

Having launched and sold a successful for-profit business, pioneered a social enterprise, and led a homeless shelter, Tim Arnold understands how hard it is to lead in challenging situations. That's why he's dedicated to helping leaders at every level – from first-time managers to Nobel Peace Prize winners and Fortune 500 CEOs – navigate the path to resilience and success.

 In This Episode
  • [00:00] Welcome to the show!
  • [05:03] Meet Tim Arnold
  • [11:05] Tensions To Manage
  • [12:06] Confidence & Humility
  • [15:57] Expectations & Grace
  • [35:09] Connect with Tim
  • [36:15] Outro
Quotes

"One of those tensions I talk about is the tension between confidence and humility. And it's not about the compromise or meeting in the middle. It's how do I do both fully?" - TIm Arnold

"Let's not look at this as right and wrong. Let's just pick the best option for us right now. And when we can do that, and I gotta say, this is I think true for the solopreneur that's just trying to kind of stand out from the pack or people leading teams. If you can encourage kind of the culture of your teams and your relationships to lean into tension, to not need to surround yourself with people who see everything the way you see, it's a competitive edge right now." - Tim

 Guest Links

Find Tim Arnold online

Get access to the free video series "Lead with AND"

Follow Tim Arnold on Instagram

Connect with Tim Arnold on LinkedIn

Links

Find out more about Onward Summit

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Check out the full show notes

277. How To Avoid Bad Video Clients & The Power of Failing with Jeff Branch18 Apr 202200:59:45

How inspired do you feel about your business? If you're not feeling fulfilled then get ready to take some notes, because this episode of the Grow Your Video Business Podcast is for you. 

This week Ryan sits down with Jeff Branch to uncover some wisdom, support, and inspiration for your business. We talk about how to spot a bad client from the first conversation, and whether or not you should move forward with a client that doesn't pass the gut check. 

Jeff Branch is the Founder of Workshop Media in Raleigh, North Carolina. They provide commercial and documentary style video strategy and content to businesses that want to build better brand awareness, stand out among their competition, and generate leads.

He started out as an indie filmmaker and realized that he could use his skillset to help businesses make more money, essentially - more over, he didn't have to be a "starving artist." He could still flex his creative muscle and fulfill my filmmaking dreams by being a video producer for brands and helping them achieve whatever their goals are.

Find Jeff Branch online
Follow Jeff on Instagram | Facebook

Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

276. The Secret Power of Networking with Jeff Hamm11 Apr 202200:58:52

What type of return do you think you would get if you spent $12,000 on Facebook ads? This week on the Grow Your Video Business Jeff Hamm of Red Plaid Films joins Ryan to talk about how he spent $12,000 on Facebook ads and had ZERO dollars in return. In this episode we're talking all about the power of networking and how you can use it to grow your video business without spending a ton of money to do so.

Find Jeff Hamm online
Connect with Jeff on LinkedIn
Follow Jeff on Instagram | Facebook | YouTube


Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

 

275. How To Build A Great Team with Tim Lapointe04 Apr 202200:40:08

This week on the Grow Your Video Business Podcast, Ryan interviews Tim Lapointe to uncover some "ninja" strategies to help grow your business. Tim is working full-time creating video content for his church and has experience in the creative startup world, freelance, and documentary filmmaking. Tim shares his experience growing through the ups and downs of the filmmaking industry, how to create perspective, how to surround yourself with people you can trust, and why you need a like-minded community to thrive in this industry. 

Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

 

274. The Difference Between Working ON Your Business, and Working IN Your Business with John Rodriguez || Grow Your Video Business Podcast28 Mar 202200:51:19

Are you spending your time working ON your business, or working IN your business? This week on the Grow Your Video Business Podcast Ryan chats with John Rodriguez of 1UP Creative to talk about building a successful business using the Video Blueprint Method to guide his clients and position himself as a trusted advisor that has led to growth for not only his clients but his business as well. John also shares some of his goals and roadblocks that he has run into as a small business owner and different ways to overcome them. 

Find John Rodriguez online
Follow John on Facebook | YouTube | YouTube

Key Takeaways

Providing value to your clients is the best way to keep them coming back to your business

Creating a roadmap is important to save time and money

Networking is key to developing your career

 

In This Episode

Meet John Rodriguez and his business [04:46]
What are John's goals [07:32]
How to provide value to your clients [09:01]
How much energy does he put into his roadmap? [17:33]
2 big roadblocks in his business [24:03]
How many business conversations does he have with a client? [29:41]
The video blueprint method [ 36:07]
How to get in touch with John [48:42]

Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

273. What Video Clients are ACTUALLY Looking For with Graham Cochrane21 Mar 202200:58:38

Today's guest on the Grow Your Video Business Podcast is no stranger to the show. Graham Cochrane is one of the most talented and successful business owners that I know. He's a business coach, a musician, and the founder of the Recording Revolution, one of the world's largest and most loved online resources for audio recording and music production. Graham's journey as an online entrepreneur began about ten years ago at the height of the recession. Thanks to his determination and resourcefulness, Graham was able to beat the odds and has become well-respected in the audio world.   

Graham gets real in explaining how he built his business from scratch while trying to make ends meet during the financial crisis. He talks about the importance of not waiting for everything to be perfect and just launching and getting started. Graham shares his wisdom on what to do if you're feeling insecure about launching your business or a new service. Sure, there are going to be haters out there, but Graham tells us how to easily move past them.

Key Takeaways

Accepting the right guidance can lead you to create passive income stream You are more likely to take actions when you pay for a course.

You should focus on guidance not an expert.

In this Episode

Meet Graham Cochrane [03:46]

Let's talk about his book [07:29]

Some actual steps to create passive income stream [17:02]

Why pay for a course? [20:33]

Are you looking for an expert? [37:27]

Graham Cochrane best sales pitch [51:35]

How to get his book [54:01]

Links

Find Graham Cochrane online

Follow Graham on Instagram | Facebook | YouTube

Recording Revolution

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

Do you have something to share on this podcast? Fill out this form here.

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

272. Building Processes To Scale Your Business with Ken Okazaki14 Mar 202200:52:16

Have you ever heard the expression…' Trust the Process'? It turns out it's really hard to trust the process if you don't have a process. This week we're joined by Ken Okazaki, Video Marketing Strategist of Oz Media Global and he shares how he helps businesses plan, optimize, and launch their video campaigns. Today he shares all his wisdom about his business and how you should build processes for your business. He shares his experience in the field, how he built his brand, how to be consistent, how to market yourself and your brand, and much more.

Remember we are here to work smarter not harder, and that's exactly what Ken brings to the show today. Enjoy!

About Ken Okazaki

Ken Okazaki heads up Oz Media Global and loves helping businesses plan, optimize and launch their video campaigns.

He offers both done-for-you video agency services and specializes in helping promote and market personal brands.

Through working with him, his clients have generated millions of dollars in extra profit from video marketing.

As a side benefit of having worked with world-class clients who are household names, he's been able to take what's working for them, systematize the process to help businesses of all sizes.

Ken enjoys working from home and traveling the world to meet face-to-face with business leaders – from first-time entrepreneurs to the biggest speakers globally – to guide them towards growth.

Key Takeaways

Learning how to build a process for your business is necessary to get to the next level.

Creating a process for your brand demands strategy.

In this Episode

Intro [ 03:38] 

Meet Ken Okazaki [03:55] 

How he got introduced to the world of Studio Sherpas [05:32]

How's his team [10:25] 

Where he spends his time in his business [11:16] 

Who is running the show for his business? [12:17] 

One of the biggest mistakes he regrets [15:13] 

Where he wants to take his business [19:28] 

The second and third most important position in his company [21:08] 

How to have consistent income [22:40] 

How is he marketing his business [27:57] 

If video isn't a thing what would he be doing? [30:03] 

What gives him more fulfillment in his job [32:33] 

Who's his favorite presenter that he has worked with [33:19] 

A book that impacted his journey [35:51] 

Another game-changing tip [45:04] 

How to get in touch with Ken Okazaki [49:14]

Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Onward Summit 2022

Grant Cardone

Built to Sell: Creating a Business That Can Thrive Without You, by John Warrillow

Join Ken's Video Marketing Community on Facebook

Get your free gift: The 7 Figure Video Funnel

Follow Ken on Instagram | Facebook

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

Do you have something to share on this podcast? Fill out this form here.

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

271. Why You Should Trademark Your Brand with Trevor Ward07 Mar 202200:49:39

Should you trademark your brand? This week on the Grow Your Video Business Podcast, Ryan interviews award-winning documentary filmmaker, turned intellectual property attorney Trevor Ward. He's answering all the questions you've ever had about trademarks, and some you probably didn't even know to ask. Trevor shares his journey from filmmaking to law and if there's still a documentary filmmaker in his soul. If you are a small, medium, or large filmmaking company you should grab your pen and paper and listen to today's episode because we are diving deep into the trademark world. We're talking about whether or not you should trademark your brand, the step-by-step process, how much it costs, and the risks that your brand is facing when you don't trademark it.

About Trevor Ward

Prior to becoming a lawyer, Trevor was an award winning documentary filmmaker and operated a small video production company for about 12 years (Red Eye Film Co.). He left the business because the last three feature docs that he attempted died in the water. On one, he spent about 1000 hours, his and other peoples' money, and 2 years trying to make happen.

After that experience, he did some soul searching and decided it was time for something new. He went to law school and now practice intellectual property law.

Disclaimer

Anything said in this podcast episode should not be construed as legal advice. This is purely for entertainment or educational purposes only. If you have specific legal questions, please consult an attorney in your state.

Key Takeaways

The importance of a trademark is to avoid consumer confusion. 

Registering your trademark gives you stronger legal protection. 

If you are not familiar with trademarks, you should hire an attorney to assist you. 

In this Episode

Meet Trevor [02:30] 

A quick disclaimer [03:27] 

How he switched from filmmaker to a whole different business [04:10] 

Is there still a documentarist in the back of Trevor's head? [06:32] 

What's intellectual property and why you should care about it [07:46] 

What does intellectual property means to a small corporate filmmaker? [09:55]

Should you trademark your brand? [12:47] 

How to trademark your business [19:42] 

A trademark funny story [23:41] 

Can you still sell domains for a ton of money? [24:40] 

Can you be sued by a big company? [27:20] 

How much does it cost to trademark your brand? [28:25] 

Is it really worth spending on a trademark? [29:29] 

Trevor shares a "horror story" [30:10]

Can Legal Zoom help you? [31:33]

Why hiring an attorney is better than doing it yourself [32:16]

What to do before you trademark your brand? [37:20] 

How to stop someone from using your trademark? [38:20] 

Trademark and tv shows [41:10] 

How to get in touch with Trevor [42:47] 

Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Find Trevor Ward online

Connect with Trevor Ward on LinkedIn

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

Do you have something to share on this podcast? Fill out this form here.

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

270. 3 Ways to Eliminate Fear of Failure, Remove Scarcity Mindset, and Grow Your Community28 Feb 202200:34:38

What's really going to happen if you fail? Is it as bad as you're thinking? What if the things you're afraid of aren't real? We're keeping the vulnerability train rolling this week on the Grow Your Video Business Podcast, Ryan shares 3 ways to identify fear as a video business owner, how to eliminate the scarcity mindset, and how you can grow your community by offering to serve your competitors, that's right…your competitors. Buckle up and get ready to confront your fears and grow your video business.

Key Takeaways

We often have an irrational fear of what will happen to us if we fail. It's probably not as bad as we really think it is.  

There is so much work out there. We don't need to try to "crush our competition." If we genuinely try to serve our clients, there will be enough work for everyone.  

Offering to serve even your competitors opens up way more opportunities for growth than trying to go it alone.  

In this Episode

Scarcity Mindset [3:26] 

Is there enough work?  [12:36] 

Name that fear [14:00] 

Affirmations [18:12]

A servant's attitude [31:50]

Links

Soundtracks: The Surprising Solution to Overthinking, by Jon Acuff

Think and Grow Rich, by Napoleon Hill

The Go-Giver, by Bob Burg

Grabbin' the Bag: A few thoughts on money, by Rob Bell

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

Do you have something to share on this podcast? Fill out this form here.

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

269. Overcoming Imposter Syndrome21 Feb 202200:38:22

This week things get real…and real vulnerable on this week's episode of the Grow Your Video Business Podcast.  If you're a creative, a business owner, or just a human being, you've probably experienced the beast we all know and loathe…imposter syndrome. Ryan shares his best practices for overcoming imposter syndrome and finding success over the last two decades. Ryan also shares 3 takeaways that he has learned from mastermind groups that will help you move the needle in your business and get where you want to be.

Key Takeaways

There's no right moment to start your business, you should focus on creating a solid foundation and get things going from there.

Create a mindset where you are focused on being the most helpful person you can be.

You only achieve success by surrounding yourself with people that want you to succeed as much as you do.

In this Episode

Intro [00:05]

My mastermind [02:28]

When I first started in the business [05:46]

My experience with The Video Business Academy [13:48]

My experience with podcasting [16:08]

How's the foundation of your business? [17:03]

My 1st big takeaway [23:52]

Don't be afraid to share your success [27:09]

Don't wait for your demo reel [30:37]

My biggest takeaway [31:54]

A takeaway recap [35:16]

Links

Get the ASCEND Method Cheat Sheet

The Graham Cochrane Show

Join the Grow Your Video Business Facebook Group

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional Links:

Check out the full show notes page

Do you have something to share on this podcast? Fill out this form here.

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

268. 9 Mistakes To Avoid When Hiring Employees14 Feb 202200:48:23
One of the hardest parts of growing your business is handing off the work that you've mastered and hiring an employee that will allow you to grow and scale your business. This week on the Grow Your Video Business Podcast, Ryan breaks down 9 mistakes everyone should avoid when it comes to hiring employees. When should you hire? What is their role? What are their goals? Ryan uncovers some tips and tricks from almost two decades of experience to help you avoid some of the most common pitfalls when it comes to growing your business.  

Key Takeaways

There are different ways of hiring, and maybe hiring someone full-time and overwhelming this person with a lot of tasks is not the best idea.

Creating processes and procedures early in your business is extremely important before thinking about hiring someone.

Staying true to your core values should be the main idea behind your hiring process.

You don't need to hire full-time right away, you can always bring someone on part-time at first.

In this Episode

How to define roles [07:57]

Being clear on what success means [15:50] 

The importance of daily check-ins [22:49] 

Weekly/Monthly Strategy Meetings [29:27] 

Hiring out of Desperation [31:30] 

Creating Processes & Procedures [38:18] 

Feast or Famine [39:40] 

  Links

Join the Grow Your Video Business Facebook Group

Good to Great: Why Some Companies Make the Leap and Others Don't, by Jim Collins

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, by Michael E. Gerber

Death by Meeting: A Leadership Fable…About Solving the Most Painful Problem in Business, by Patrick Lencioni

Rocket Fuel, by Gino Wickman

Get the ASCEND Method Cheat Sheet

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What's your question for the podcast? Share a video or audio response!

Additional LInks:

Check out the full show notes page

Do you have something to share on this podcast? Fill out this form here.

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

396. Prioritizing Rest to Avoid Burnout with Saundra Dalton-Smith29 Jul 202400:36:17

In this episode, Ryan welcomes Dr. Saundra Dalton-Smith, the founding physician and CEO of Restoracists, to discuss the crucial topic of rest and well-being. Dr. Saundra, a board-certified internal medicine physician, speaker, and award-winning author, shares insights from her bestselling book "Sacred Rest." They delve into the seven types of rest necessary for optimizing productivity, increasing overall happiness, and overcoming burnout. Dr. Saundra explains how incorporating small, intentional restorative activities can make a significant difference in one's life. Listeners will learn practical strategies to incorporate rest into their daily routines and understand the importance of balancing work and personal life for long-term success.

Key Takeaways
  • Rest is essential for productivity, creativity, and overall well-being.
  • There are seven types of rest: physical, mental, spiritual, emotional, social, sensory, and creative.
  • Small, intentional restorative practices can make a significant difference in combating burnout.
  • Incorporating rest into daily routines is more effective than waiting for big breaks or vacations.
About Dr. Saundra Dalton-Smith

Dr. Saundra Dalton-Smith is a Board-Certified internal medicine physician, speaker, and award-winning author. She is an international well-being thought-leader featured in numerous media outlets including Prevention, MSNBC, Women's Day, FOX, Fast Company, Psychology Today, INC, CNN Health, and TED.com. She is the author of numerous books including her bestseller Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity, including insight on the seven types of rest needed to optimize your productivity, increase your overall happiness, overcome burnout, and live your best life. 

In This Episode
  • [00:00] Welcome to the show!
  • [03:58] Meet Dr. Saundra Dalton Smith
  • [07:51] Dr. Saundra's Burnout Story
  • [10:41] Rest Deficit
  • [13:05] The 7 Types of Rest
  • [20:20] Ways to Achieve Mental Rest
  • [27:52] Physical Rest
  • [32:20] Creative Rest
  • [34:23] Connect with Dr. Saundra
  • [35:13] Outro
Quotes

"I had a fantastic work ethic. I had zero rest ethic."

"Rest isn't just about stopping. Sometimes it's a restorative process to pour back into the place of depletion."

"It's horrible to have passion for something, but not have the energy to do it."

"You don't actually have to physically be in it; you just have to be reminded of it."

"Rest is how productive people stay productive, and how innovative people stay highly creative."

Guest Links

 Discover your personal rest deficits using Saundra's free assessment at RestQuiz.com

Find Dr. Saundra Dalton-Smith online

Follow Dr. Saundra Dalton-Smith on Instagram | Facebook | Twitter

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Find out more about Onward Summit

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

267. How To Level Up Your Motion Design with Cameron Pierron07 Feb 202200:55:44

One of the greats in the motion design industry, Cameron Pierron, joins Ryan on this episode of the grow your video business podcast to share his journey in the industry, and how he got started on his career back in 1999. For all those that think motion design is too complicated or maybe you struggle finding success with motion design in your videos, then this episode is for you. Cameron breaks down the ins and outs of motion design, how to create an impactful demo reel, and why you should have fun.

Cameron has been a motion designer for over 20 years. He is a self-taught designer and animator who started off as a remote freelancer and has had the opportunity to build projects for studios like Prologue Films, Digital Kitchen, worked with agencies like Publicis and Ogilvy & Mather, and clients like 343 Industries, Amazon, American Express, Disney, Microsoft, MTV, RCA, Sony, and many more.

About Cameron Pierron

Cameron has been a motion designer for over 20 years. He is a self-taught designer and animator who started off as a remote freelancer and has had the opportunity to build projects for studios like Prologue Films, Digital Kitchen, worked with agencies like Publicis and Ogilvy & Mather, and clients like 343 Industries, Amazon, American Express, Disney, Microsoft, MTV, RCA, Sony, and many more.  

Key Takeaways

Keeping it simple and being transparent about your capabilities is the key to succeed in the motion design industry. 

Developing an impactful demo reel is necessary to create a career in motion graphics and video production. 

Why you should over-deliver if you want your clients to come back. 

In this Episode

Meet Cameron [10:23] 

How we met each other [11:22] 

How he started in After Effects [13;23] 

How to develop your skills in motion designing [14:56] 

How he feels about demo reels [19:17] 

The important things you should consider to become successful [27:01] 

Cameron's thoughts about the "fake it until you make it" mentality [29:08] 

How to price yourself [35:11] 

What are agencies looking for in your demo reel [39:36] 

Where Cameron gets his inspiration [43:47] 

Does Cameron use incognito mode? [48:11] 

Cameron's number 1 habit that helped him achieve success [48:29] 

What's an example of over-delivering [49:02] 

What's next for Cameron [52:24] 

How to get in touch with Cameron [54:32] 

Cameron's last piece of advice [55:17]

Links:

Join the Grow Your Video Business Facebook Group

Additional Links:

Check out the full show notes page

Do you have something to share on this podcast? Fill out this form here.

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

266.Stop Selling…Start Guiding31 Jan 202200:32:58

3 Ways you can guide your clients and become a valuable asset to their business.

It's time to stop selling and start guiding! This week on the Grow Your Video Business Podcast, Ryan flies solo so he can break down 3 ways to start guiding your clients instead of selling to them. Tired of being tried as just the person with the camera? This episode will break down how you can become the brain behind the camera instead and set yourself up as a trusted advisor to your client that will ultimately create a system that brings in more money and saves you time.

Key Takeaways

The salesman mentality is overwhelming and outdated, you should focus on understanding the needs of your clients instead of bragging about yourself and your equipment.

You should be the hero of your craft, and you only achieve that by letting your clients talk and express themselves.

Understanding the foundations of sales in the video business allows you to save your time and money, be more productive and focus on things that are more fit for you.

In this Episode

3 ways that you can guide your clients [00:00] 

My journey in the video business [02:53] 

The 3 Sales mistake [04:55] 

How I overcame a scarcity mind [06:43] 

My mentality when I started my business [08:28] 

Understanding the scarcity mindset [10:46] 

How the Video business works [11:20] 

The correct mindset to become successful in the video business [14:23] 

How to guide well [17:38] 

Why you should highlight your client's success [20:36] 

My third tip to help you [22:20] 

The importance of having a plan for your sales [25:58] 

Get in touch [29:15] 

Links:

Listen to "Business Made Simple" podcast with Donald Miller

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Join the Grow Your Video Business Facebook Group

What's your question for the podcast? Share a video or audio response!

Learn the ASCEND Method

Additional Links:

Check out the full show notes page

Do you have something to share on this podcast? Fill out this form here.

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

265. 8 Things Your Website Should Have24 Jan 202200:44:08

This week on the Grow Your Video Business Podcast, Ryan flies solo to break down 8 things you absolutely need to have on your website if you want to have a successful business. We're talking calls to action, secondary calls to action, lead magnets, social proofs, and so much more. Your website needs to be the hub that your workflow revolves around and this episode is going to show you exactly how to do that. Buckle up, get ready to take some notes, and schedule yourself some time to work on your website. After you listen let us know which of the 8 things resonated with you the most and how they can help improve your process.

Key Takeaways

Your website should reflect the kind of clients you want to hire you.
Having your own website in addition to social media allows you to control the narrative. Your website should be a representation of your process AND your personality.

In this Episode

Why your website is important [5:34] 

How your client views your website [13:00] 

Create a Call to Action [17:25] 

Create a secondary call to action/lead magnet [19:30] 

Only show work you want to be hired for [21:00] 

Social Proof [27:00] 

Talk about your process [29:00] 

Contact Information [34:16] 

Brand Authenticity [35:20] 

Go Ugly Early [41:00]

Links

Building StoryBrand, by Don Miller

Follow Ryan Koral on Instagram

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