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TitreDateDurée
How To Get More Local Followers With Instagram Trial Reels18 Nov 202500:10:47

There’s been a lot of buzz about Instagram Trial Reels lately. Creators are calling them “the new cheat code,” “the best feature Instagram has ever released” and “the fastest way to reach new people.”

But… do they actually work for local business owners?

Leslie is breaking down exactly how Trial Reels work, what makes them so powerful and (most importantly) how to use them to grow your local audience (not just rack up views from random people across the country).

In this episode you’ll learn:

  • The biggest mistake local business owners make with Trial Reels and why their content is getting shown to non-local audiences
  • How to optimize your Trial Reels for local discovery using keywords, location cues, messaging and clear city-specific hooks
  • A simple script you can use to call out your city inside a Trial Reel to attract the exact people you want following you

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

The Power of Zooming Out In Your Marketing11 Nov 202500:07:38

After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales.

In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster.

In this episode you’ll learn:

  • Why close-up content isn’t enough and how it may actually be keeping new local clients from buying.
  • The psychology behind comfort-based marketing and how helping people visualize your full experience increases conversions.
  • Simple ways to “zoom out” and show your space, process, and personality in a way that builds trust and gets people excited to work with you.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

4 Ways Local Business Owners Can Make Time for Marketing26 Aug 202500:17:05

Do you ever feel like marketing or "create social media post" just keeps getting added to the bottom of your to-do list? You want to be consistent, you know it’s important, but between working with clients, working in your business and everything else, it never seems to get done.

Here’s the truth: you’re not going to “find” extra time. You have to make it.

And when you learn how to think about your time differently, marketing stops feeling like an afterthought and starts becoming one of the most important things you do to grow your business.

Tune into this episode to learn:

  • Why marketing is one of the two most important things to focus on in your business
  • The power of using open client spots to market yourself, get visible and book more clients
  • The simple time-management shifts that help you stay consistent, stop overthinking, and finally get your marketing done

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

3 Simple Ways to Say Thank You to Your Best Local Clients06 Jul 202300:09:09

In this episode, I'm sharing 3 super simple ways to thank your best, most loyal or most recent local clients -- with a personal touch.

Tune into today's episode to learn:

  • Why customer appreciation doesn't have to be complicated or take a ton of your time
  • How to implement simple strategies for customer retention and loyalty
  • Sure ways to make your customers feel appreciated with a more personal approach from you as the business owner

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Why You're Not Making Offers27 Jun 202300:21:24
Love Your Lurkers20 Jun 202300:11:30

How often do you remind yourself of your "lurkers" on social media?

Your lurkers consume your content without actively engaging... but don't underestimate their potential impact on your mindset and your business.

I'm sharing the secret to staying motivated and consistent in your local marketing by focusing on those invisible fans who may just become your next clients.

Secrets To Creating Content That Your Local Audience Wants To Share13 Jun 202300:18:14

Want to increase local visibility and brand awareness for your business? Discover the secrets to creating shareable content on social media that will have people resharing your posts and boosting your online presence. 

I'm breaking down the timeless principles of what makes your content shareable, plus we're looking at your audience's sharing habits like sending direct messages, resharing to Instagram Stories or clicking the Share button on Facebook.

Overcoming the Fear of Negative Feedback in Your Local Business06 Jun 202300:22:33

Do you ever find yourself paralyzed by the fear of receiving negative feedback or criticism in your local business?

Or you may be familiar with the sting of one negative comment and letting it overshadow all the positive feedback you receive.

I'm sharing the tools to help you break this habit and the step-by-step process to help you overcome your fear of negative feedback from clients or online followers, so you can continue to show up bigger and become that local go-to person in your industry.


Tune into today's episode to learn:

  • How to neutralize feedback
  • How to redirect your focus to the 99%
  • How to build a stronger belief in yourself, your business, your services and your social media presence

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Authenticity and Networking: Jennifer Gomez's Recipe for Entrepreneurial Success with Beautycounter and Beyond30 May 202300:35:10

Social media sharing queen and top social seller in her state - Jennifer Gomez is on the podcast today to discuss what it takes to become that local go-to person in your industry. Jennifer's story is one of determination and the power of belief in oneself. She went from being a scared newbie to being the top salesperson and recruiter in her state, even representing Louisiana in Washington D.C.  So tune in and learn from Jennifer's wisdom as she shares how she overcame challenges and became a powerhouse in the Beautycounter industry.

Tune into today's episode to learn:

  • How to authentically bring your audience on your journey
  • How to think from your customer's perspective to increase desirability
  • How to share more of what you love while growing your network

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

3 Skills You Need To Master Your Time23 May 202300:21:01

What are the 3 time management skills to master that would make all your other time issues easier to deal with or make them disappear completely?

That's what we're diving into in this episode.

My Favorite Way To Use Local Hashtags On Instagram16 May 202300:13:16

Are hashtags dead? Should you them on Instagram? Are they worth your time?

The answer is they are NOT dead, and they can work really well for local business owners who want to specifically reach people who live in their city.

In this episode I'm sharing not only the best practices for using hashtags in your posts to get discovered, but also how to use hashtags as a tool to find and meet your ideal local clients on Instagram.

Tune into today's episode to learn:

  • The common mistake I see local business owners make with hashtags
  • The two types of hashtags you must include in your posts to be discovered locally
  • How to find your ideal local clients on Instagram

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Starting Again09 May 202300:15:42

Is there an area in your business where you've "fallen off the wagon?" Maybe it's been a while since you've sent an email to your local subscribers or since you've posted on social media or promoted that specific service.

But you're thinking about starting again.

This episode will help you pick back up where you left off -- without the shame of quitting or worrying what your audience will think when you start again.

Tune into today's episode to learn:

  • How to build self trust and not define yourself as a quitter
  • How to get over the fear that you'll look "unprofessional" for stopping and starting again
  • How to feel confident and not over-explain or give excuses to your audience when you start again


Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Building Local Credibility02 May 202300:25:07

In this episode, I'm sharing my 4-step process to build your local credibility.

If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry.

Tune into today's episode to learn:

  • How to take massive action to meet more local people 
  • How to show people that you can help them and prove that you can get results
  • How to overdeliver and get raving local fans talking about your business

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: How To Stay Consistent in Your Local Business with a Minimum Baseline19 Aug 202500:17:40

In the re-release of this MVP (Most Valuable Podcast) episode, I'm teaching a tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business.

This coaching tool is a game changer.

The idea behind The Minimum Baseline is it's the smallest, doable amount of anything you can commit to.

Your brain will tell you it's not enough. It will tell you that one post or 10 minutes a day isn't getting you anywhere.

But you can't listen to it.

It's changing the trajectory of where you end up over 3 months, 6 months... 1 year.

It's changing who you're being.

You're being someone who honors their word. You're being someone who is consistent.

You're being that local go-to person.


Tune into Episode 130 to learn:

  • How to start with small, doable commitments to build consistency

  • How to become the person who follows through no matter what vs needing instant gratification (likes, comments) in order to show up consistently

  • Plus, practical tips for time management to fit something new into your day

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.


Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

3 Personalized Ways To Re-share Your Content25 Apr 202300:18:06

Often when we think of repurposing or re-sharing our social media content, we think about reposting to save time and to give our content more life. But today I want to approach it from a different angle. Today, we're diving into how to re-share your content as a way to super serve your audience on an individualized level to build that local like, know and trust factor -- and to help them get results with your free content. They'll get so much value and have such a great experience that they'll know you are they're local go-to person.

Tune into today's episode to learn:

  • How to save time in your DMs by answering FAQs and solving common problems by re-sharing your older helpful content
  • How to overdeliver to your current clients by supporting them with your older content
  • How to still help people in your audience who can't work with you right now

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How much should I promote what I sell (without being annoying)?18 Apr 202300:19:45

Do you every find yourself questioning how much you should promote something? How much should you share about your offer, your services, an event you have coming up? How many times should you post? How many emails should you send How much is too much? What if you annoy your audience?

This week I’m sharing my answer to this commonly asked question with a few different perspectives to consider.

Tune into today's episode to learn:

  • What I've learned from promoting and selling out the same local event for 6 years
  • How to feel uncomfortable and promote yourself anyway
  • How to show up with you and your client's end-results in mind

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

5 Ways To Keep Re-Introducing Yourself on Social Media11 Apr 202300:18:39

When was the last time you re-introduced yourself to your audience on social media?

This week we're talking about showing your face more on social media, saying hello to your audience and introducing yourself time and time again as you gain new local followers.

Tune into today's episode to learn:

  • The benefits of regularly re-introducing yourself to your local followers
  • Quick post ideas you can reuse over and over without re-inventing the wheel
  • The not-so-surprising popular posts that your audience loves to engage with

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

When's the best time to post?04 Apr 202300:18:26

Today we're exploring the best time to post on social media -- for you and your audience.

Tune into today's episode to learn:

  • The quickest ways (and free tools) to identify your audience's active times
  • How to think about your audience's daily and social media habits
  • The powerful shift that needs to happen in you to have people come looking for your content - no matter what time you post

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

3 Reasons Why Your Emails Aren't Working28 Mar 202300:16:15

Are you sending emails to your local email subscribers, but you're just not sure why it isn't working better? Why aren't they opening? Why aren't they clicking? Why aren't they buying?

In this episode we're troubleshooting your emails, and I'm sharing 3 main reasons why your emails aren't working... yet.

Tune into today's episode to learn:

  • How to make your emails more interesting so people want to read them
  • How to make it even easier for your reader to take action
  • How to get better at writing subject lines that get opened


Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


 

5 Factors To Hit Your Revenue Goals Even Quicker With Mary Cantor21 Mar 202300:36:31

When you hit your revenue goal 3 months early, you do some digging to find out how so you can (a) do it again and (b) do it without all the growing pains.

This is exactly what we're diving into today with my student and guest Mary Cantor from Proofreading by Mary who hit her income goal in 9 months vs the 12 months she had originally planned for. She's breaking it down into the 5 main factors that helped her hit her goals even quicker, and what she would do differently next time.


Tune into today's episode to learn:

  • The quickest way to learn, implement and get rid of the confusion in your business
  • The difference between money making activities and non-money making activities
  • How to keep imposter syndrome from stopping you from trying new things and going to the next level in your business

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How To Plan Your Next Photoshoot14 Mar 202300:15:50

Today I'm sharing how to plan for your next brand photoshoot so you get the most bang for your buck and the BEST photos that you'll want to use over and over again on your social media, website and emails.

Tune into today's episode to learn:

  • How to make sure you get a variety of photos during your shoot so you have plenty of photos to use throughout the year
  • Different types of photos to add to your "shot list" that you can use across your marketing
  • How to dress on brand, so you feel your photos represent you and your business

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How To Make Local Events Work For You07 Mar 202300:23:05

This week I’m sharing how to make local events work for you -- even if you're a service based business. Local events are great for visibility and meeting new people. But we're taking it even further!

If you thought events couldn't work for you because you offer a service and don't sell physical products, then this episode is for you! Dive into learn how to get the most bang for your buck at events.

Tune into today's episode to learn:

  • How to get people stopping and engaging with you -- not just strolling by
  • The best way to bring people into your world so you can nurture them long after the event is over
  • How to put yourself out there at events... even if you feel a little awkward and uncomfortable

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How To Meet More Local People28 Feb 202300:17:21

This week I’m diving into how to meet more local people -- so more people can know about your business.

Tune into today's episode to learn:

  • How to get unstuck from "not enough people know me"
  • How to get yourself into action to meet more people in your city
  • How to be more visible online and offline

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

When People In Your City Don't Understand What You Do21 Feb 202300:19:10

Do you feel like people in your city don't really understand what you do or how you can help them?

In this episode I'm diving into how to better articulate what it is you offer, so people understand why they want or why they need it.

Tune into today's episode to learn:

  • How to speak simply and clearly about what you do
  • How industry jargon could be confusing your people
  • How to drop the "perfect" elevator pitch and embrace variety 

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

5 Ways to Boost Local Sales with Better Instagram Captions12 Aug 202500:16:40

In this episode, you’ll see why captions are one of the most powerful tools you have for turning local followers into paying clients and how to make yours work harder for you.

Captions aren’t filler or an after thought. They’re how you get discovered, connect with your most ready-to-buy audience and move people to take action now. And yes, people ARE reading them - I have the data to prove it!

And when you know how to write them, every post becomes an opportunity to bring in your next client.

Tune into this episode to learn:

  • How many people actually read your captions and why those are your most ready-to-buy followers
  • 5 powerful jobs your captions can do to help you get found, build connection and convert followers into clients
  • How to make your captions work for you even if you “don’t know what to say”

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Taking Full Ownership Of Your Wins14 Feb 202300:17:10

Taking full ownership of your wins means being able to re-create them over and over again in your business. Today, we're breaking down how to look at the results you're producing in your business and how you can do more of the things that are working.

And of course, it doesn't hurt to celebrate along the way!

Tune into today's episode to learn:

  • Why you should truly understand how you created every win, so you can make more progress faster
  • How to leverage what's working vs getting bogged down with what's not working
  • How to strategically look at your insights to find what your people love the most

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.




How To Make People Fall In Love With Your Business07 Feb 202300:12:57

Today we're talking about your business and love. Mostly, we're talking about how you can fall deeper into love with your business and as a result of that… have other people fall in love with your business.

Tune into today's episode to learn:

  • What it looks like to have unconditional love for your business
  • Why your business is 100% lovable and worthy of clients
  • How to talk about your business that makes other people love it too
  • All the different ways to love what you offer -- and sell it

You may also be interested in:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


Staying Top of Mind with Connection Triggers31 Jan 202300:19:02

What do Golden Doodles, margaritas, Taylor Swift and The Bachelor have in common? They're all what I consider "connection triggers." My little marketing strategy that will be the easiest content you ever create -- and be a fun way to develop real relationships with your followers. Most of all, you'll have them thinking of you in their day to day lives and even when they're not on social media.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

When Your Master Plan Doesn't Go As Planned with Stephanie Tarbell24 Jan 202301:11:07

Today I have my first podcast guest! My Localpreneur Bootcamp student Stephanie Tarbell is on the show today to share how she left her 15 year career in nursing, moved to a new state and started not just one, but two local businesses -- and got clients.

She had a master plan going in to this big move and career change, but it didn't go as planned. Her living and work situations were not what she had envisioned. She didn't know anyone in her new city. She had many failed attempts. But that didn't stop her from growing her business and getting clients. Now, she's started as a business that she thought was years into her future.

Tune into today's episode to learn:

  • Why you should take action before you feel ready
  • How to create your own opportunities for yourself in your city
  • How to keep taking massive action even when you're not getting the result you want

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How To Increase Your Email Open Rates 5-15% 17 Jan 202300:20:16

Do you want to increase the number of people who are opening your emails? This week I'm sharing 3 hacks to help you increase your email open rates by 5-15% -- or more!

Tune into today's episode to learn:

  • How to generate excitement around your emails and get your subscribers looking for them in their inbox
  • How and why you should resend emails to get more opens
  • How to start creating an email routine for you and your subscribers

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Finding Your Local Voice10 Jan 202300:27:02

Have you ever asked: How can I show up online more as myself? Or what will make me stand out among other people in my city doing what I do? What do I have to say that's different? 

I know it can be hard to find your place and create something that feels original -- especially in a noisy online world where so much content is being created daily.

This week I’m diving into how to find your local voice on social media and in your marketing so you can show up naturally as yourself and find your perfect clients who connect the most with you, what you share and what you offer.

Tune into today's episode to learn:

  • How to overcome imposter syndrome so you can show up fully as yourself and stop hiding online
  • How to identify the thoughts and feelings that will keep you in action so you can test your message and connect more with your ideal local clients
  • How to challenge yourself to stay in front of your audience

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

3 Rules to Make Your Habits Stick03 Jan 202300:26:20

Think of the Future You at the end of the year. What habits did you create for yourself to become that person and to achieve your business goal? Your habits are what you do consistently to create the result you want.

Some say it takes 66 days to make a habit stick. But truthfully, you're going to be doing it long after the 66 days are over. Your habit becomes part of your lifestyle and business.

So this week I’m diving into how to make your habits stick, and how to make it feel easier to consistently complete your habits as they become second nature and just who you are.

Tune into today's episode to learn:

  • How to set yourself up for ridiculously easy wins to build momentum
  • How to overcome perfectionism and not use daily streaks against yourself
  • Four ways to guarantee you make time for your habit

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Changing Your Business With A Word Of The Year27 Dec 202200:21:36

What areas do you want to focus on in your business in the new year? How do you want to grow? This week I’m sharing the power of having one word to anchor your year around to completely transform yourself and your business in 12 months.

Tune into today's episode to learn:

  • How to choose a word to fuel your actions every day so you stay on track to create the results you want
  • How I've personally chosen my words to create a bigger life and business year after year
  • How your word will ensure new habits stick and become part of your daily standards -- and just who you are


Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How To Collect More Testimonials From Local Clients20 Dec 202200:22:05

Do you get your clients amazing results, but you struggle to get amazing testimonials?

This week I'm sharing a few ways to help you get more testimonials from your local clients, so you can build your credibility and social proof. But you're not going to collect just ANY generic fluffy testimonials either -- you're going to start collecting the exact worded testimonials you need to get potential clients off the fence and reaching out to work with you.

I'm sharing the exact questions I ask my clients to get the perfect testimonial.

Plus, I'm breaking down how to collect testimonials, how to get people to want to give you testimonials and how to make it easier for them to write testimonials. 

I'm even sharing what to do when a client doesn't give you a testimonial -- but you still want to share their results! Consider this episode your testimonial masterclass.

Tune into today's episode to learn:

  • How to easily systematize your testimonial collection process
  • How to incentivize your clients to leave reviews
  • How to ask the right questions to get the perfect testimonial
  • How to share a client's story even if they don't leave a testimonial

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

6 Steps To Meet Next Year's Revenue Goal13 Dec 202200:32:43

Today I'm sharing the 6 specific steps to meet your revenue goal next year. I'll teach you how to break down your goal into doable tasks and how to turn your internal and external obstacles into actionable strategies.

Mentioned in this episode:

How to Market Like You’re Fully Booked05 Aug 202500:12:16

In this episode, I’m walking you through what fully booked local marketing actually looks like and how to start showing up that way now, before the results are even here.

This isn’t about faking it. It’s about shifting into the energy, presence and authority of the go-to expert in your city so you can attract the clients who are ready now.

Tune into this episode to learn:

  • Why embodying the confidence and clarity of a fully booked business owner draws in ready clients and how your marketing falls flat when you don’t
  • The key messaging shifts that move you from “I’m available” to “Here’s why you need to work with me”
  • How over-educating, over-entertaining, and underselling are quietly repelling your best-fit clients

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

How To Get More Local Email Subscribers Through Instagram06 Dec 202200:21:25

Are you wanting to grow your email list with more local subscribers? You already have an audience who wants to hear from you on Instagram. Getting them to also become email subscribers is one more way you can better guarantee they'll see your content and offers. In today's episode, you'll hear my simple ideas for getting your followers to subscribe to your email list -- and how to get them excited to do so!

Mentioned in this episode:

How To Plan A Solo Work Retreat29 Nov 202200:26:04

As a local business owner, it can be a challenge to work on larger projects or things to grow your business in your day-to-day schedule. Today, I'm sharing how to plan and go on a solo work retreat so you can have more uninterrupted deep focus time to knock something off your to-do list. In this episode I cover 5 steps to ensure you choose the right place, go for the right amount of time and are at your highest creative level while away.

Mentioned in this episode:

Be Willing To Fail22 Nov 202200:21:12

Do you have a big goal set for next year? Are you willing to fail your way there?

What got you here won't get you there. That means you'll have to take risks and try new things. On your way there, you're guaranteed to try a lot of things that don't go as planned.

You have to be willing to fail.

We think the more we fail, the worse we are doing. But the more you fail, the more you learn and can figure out what doesn't work even faster. This gets you to what does work.

Tune into today's episode to learn:

  • Why I encourage failure along the way to your goal
  • Negative emotions you're trying to avoid and what it's costing you
  • Why there's no such thing as a "comfort zone" anyway


Mentioned in this episode:

The Real Reason Your Reels Aren't Working... Yet15 Nov 202200:22:14

Do your Reels seem to be getting more views, but aren't converting into more local clients? We're diving into some of the reasons why today, plus I'm sharing a new approach to measuring and evaluating your success with Reels.

Tune into today's episode to learn:

  • How to approach your Reels based on the action you want your client to take
  • A quick fix to reach more local people
  • How to balance trendy Reels with what's trending in your audience's brain


Mentioned in this episode:



How To Turn On Your Instagram "Open" Sign08 Nov 202200:26:02

Are you making it clear that you're available to work with or hire? As a service-based business owner, your social media presence is your "open for business" sign.  This is how potential clients know they can pay you.

A common (and sneaky) mistake I see happening all over Instagram is business owners not making it super clear that they're available or how clients can work with them. This is leaving money on the table and your followers unsure on their next steps.

I'm breaking it all down in today's episode and telling you exactly what to do to "fix" your open sign and make sure it's always turned on for new and current followers!

Tune in today's episode to learn how to:

  • Clearly tell people you're available in 3 steps
  • Not have just an inspirational or informational feed
  • Make clear offers on social media
  • Change your mindset around making offers and selling regularly


Mentioned in this episode:



3 Things I Would Do Starting My Business From Scratch01 Nov 202200:32:59

What have I learned over 13 years of growing my local business? If I had to start over from scratch, there are 3 main things I would prioritize to find potential clients quickly, start bringing in revenue immediately and growing my audience from the get go. I'm breaking them down step-by-step.

I'm also sharing what I wouldn't focus on. In this episode, you'll learn what revenue generating activities will keep you in momentum moving toward your goal vs those that keep you behind-the-scenes feeling busy, but not creating the results you want.

Mentioned in this episode:

How To Collaborate With Other Local Businesses This Holiday Season25 Oct 202200:17:05

Collaborating with other local businesses is always a great way to share audiences, reach new people and gain more visibility in your city. Today, we're talking about how to ramp it up specifically during the holiday season through these 3 strategies.

What you'll learn in this episode:

  • 3 ways to partner with other local small businesses November - December
  • How to stay consistent and bring in sales during the holiday season - even if your service isn't a "gift"
  • The best way to choose businesses to partner with and that are aligned with you
  • How to be more visible on social media and get more local followers - even in all the promotional noise
  • How to get featured in local media and gift guides

Mentioned in this episode:

The Local Instagram Formula18 Oct 202200:14:03

Today, we are going to talk about The Local Instagram Formula and how to self-audit your feed.

I get the most questions about Instagram -- like “How do I reach people in my city? How do I get them to notice me? How do I get them to know I’m here? How do I get to them pay attention and engage with me? How do I get them to care about what I’m posting? How do I turn them into followers and then paying clients?”

If you're wanting answers, then tune in! This 5-part formula makes up exactly what you should have visible on your feed and scattered throughout your content so that you can stand out and get noticed.

If these 5 things aren't clear on your profile, you could be missing out on your perfect local people knowing that you are perfect for them.

I'm breaking it all down step by step with examples on how you can covert viewers into new followers -- and even clients.


Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Becoming The Local Go-To04 Oct 202200:17:48

How do you become that local go-to person in your industry? Tune in this week to find out. I'm sharing the details from my own experience of stepping into being this person over the years. I'm sharing the exact things to focus on so you too can start being that go-to person for your local clients.

3 Emotions That Will Help You Stick With It (Even When You’re Not Seeing Results)29 Jul 202500:13:53

When you’re learning something new in your local business like marketing on social media, selling, creating content, or pitching yourself, it’s easy to feel frustrated and want to quit when the results don’t come fast enough.

This episode unpacks what’s really going on in those moments and the three specific emotions you can lean into to keep going instead of quitting.

Tune into this episode to learn:

  • The 3 emotions that keep you consistent and following through, even in the messy middle
  • Why your brain defaults to quitting (and how to override it)
  • What to do with emotions like frustration, doubt, and comparison

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Instagram Update! How To Get Found on Google Through Instagram15 Jul 202500:09:10

There's a new Instagram update that allows Google and other search engines to index all your content, including posts, reels and videos.

In this quick episode, I’m breaking down what Meta’s new update means for your local business — and how to make sure your Instagram bio and posts are set up to show up on Google when local people are searching for what you offer.

We’ll cover:

  • What changed with Instagram and Google as of July 10, 2025
  • Why captions (yes, captions!) matter more than ever
  • How to use keywords and location to boost your visibility
  • The 3 settings to check on your account today
  • How to stop relying solely on the algorithm to get found

And if you want help localizing and optimizing your Instagram bio and feed — without overthinking it — check out The Local Instagram Formula, my $47 mini course that helps you get found by locals on Instagram AND search engines like Google.

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Skillset Gap or Implementation Gap? What’s Really Keeping You Stuck08 Jul 202500:21:07

In this episode, we’re talking about troubleshooting and problem-solving in your business and getting crystal clear on whether the reason you’re not getting results is because of a knowledge gap or an execution gap.

Tune into this episode to learn:

  • How to diagnose whether your marketing problem is due to missing skillsets or implementation
  • Why saying “I don’t know” keeps you stuck and what to ask yourself instead
  • What to do when you do know what to do, but you’re not following through — and how to start taking action

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: How To Show up In Local Facebook Groups01 Jul 202500:24:19

In this Most Valuable Podcast episode re-release, I’m sharing best practices on how to show up in local facebook groups as a business owner to promote your business, offer value and be of service in your community.

Tune into this episode to learn:

  • The 4 things your Facebook profile must have visible when you're engaging in groups
  • How to show up as the local go-to expert in Facebook groups
  • How to best promote your business and add value in groups -- while following the admin rules

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

MVP: When People Don't Support You24 Jun 202500:19:19

When the people closest to you don’t understand your business or believe in what you’re building, it can slowly chip away at your own belief — making you second-guess your decisions, stay small, or lower your goals...

Whether it’s your partner, your parents, a friend, or even a fellow business owner… it’s normal to want their support. But what do you do when you don’t get it?

In this Most Valuable Podcast re-release, I’m sharing the raw truth about what it’s like to believe in your business when no one else does — and how to keep going anyway.

In this episode, you’ll learn:

  • Why your loved ones might not support your business (and why it’s not really about you)
  • How to handle conversations when others doubt your vision, your goals, or your investments
  • What to do when your partner, friend, or another business owner chips away at your belief

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

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