Forget the Yellow Pages. Law firm marketing is now a digital jungle! In this episode, Sasha Berson welcomes Ron Latz, a 15-year legal marketing veteran and the founder of LegalFenix. Ron has worn every hat in the industry, and today, he unpacks how your firm can outsmart big-budget competitors, while prepping for the AI-first future of client acquisition.

📰 About Ron Latz:

Ron Latz is a legal marketing industry veteran with over 15 years of experience. As founder of LegalFenix, he helps law firms scale from $3M to $10M+ in revenue by acting as their vendor-neutral CMO. Unlike most consultants, Ron doesn’t “sell” SEO, PPC, or websites — instead, he gives firms the clarity they need to invest wisely and grow consistently.

👉 Sasha and Ron explore:

— Why today’s client journey is more complex than ever

— How to avoid “shiny object syndrome” in your marketing

— The comeback of newsletters (and why they beat algorithms)

— How small firms can beat big-budget “Goliaths” locally

— What GEO and AI search mean for the future of leads

👉 Main Takeaways from the Episode:

— Audit your marketing spend: cut one channel that isn’t producing ROI.

— Build your referral circle: add 3 local pros (therapist, realtor, CPA) to your network this month.

— Launch or revive a newsletter (email or print) to stay top of mind without fighting algorithms.

— Test your AI visibility: see if ChatGPT or Gemini recommends your firm

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Ron Latz:

• Website: https://legalfenix.com/

• LinkedIn: https://www.linkedin.com/in/ronlatz

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Most law firms never crack $10M. Tim Semelroth did. In this episode, Sasha Berson unpacks how Tim went from college mock trial student to managing partner of a 17-lawyer, multi-office PI firm. Along the way, Tim ran his own PPC and TV ads before making a game-changing hire that scaled RSH Legal into one of Iowa’s top firms.

📰 About Tim Semelroth:

Tim Semelroth is the trail–blazing managing partner of RSH Legal, Iowa’s largest PI firm with 17 attorneys across three offices. A board-certified truck accident lawyer and lifelong trial advocate, Tim turned three “lucky strikes” into game-changing opportunities — streamlining his marketing, building systems, and scaling through acquisitions.

👉 Sasha and Tim explore:

— The three “lucky strikes” that shaped Tim’s career and firm growth

— How hiring a full-time marketing director became a major turning point 

— The acquisitions and systems that helped RSH Legal scale past $10M

— How trial lawyers can balance case work with building a business

👉 Main Takeaways from the Episode:

— Stop doing all your own marketing. Identify one task that you can delegate this week.

— Audit your caseload: if trial work is putting marketing on the back burner, it’s time to hire or outsource.

— Build systems that run without you (from intake to marketing) so your firm isn’t capped by your personal bandwidth.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Tim Semelroth:

• Website: https://www.fightingforfairness.com/

• LinkedIn: linkedin.com/in/timsemelroth

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Most lawyers dream of doubling their firm. Dana Brooks did it four times in 14 years. In this episode, she reveals the mindset, strategy, and systems that fueled that incredible growth. From building strong referral networks to making smart acquisitions, she’s turned her PI firm into an eight-figure machine. If you're serious about growth, this is the one to listen to.

📰 About Dana Brooks:

Dana is managing partner at Fasig Brooks, a fast-growing personal injury firm based in Florida and expanding across the Southeast. She’s taken the firm from modest beginnings to an eight-figure powerhouse, not by luck, but by design. Dana’s approach combines grit, marketing savvy, and a deep understanding of law firm economics.

👉 Sasha and Dana explore:

– Why rainmaking is the easiest part of running a PI law firm, and how to get good at it.

– What caused her firm to double four times since 2008.

– The biggest mistakes lawyers make when trying to scale, and how to avoid them.

– How she spots the right firms to acquire and turn around.

– Why consistency in client experience is critical if you want to build a real brand.

– The power of women in plaintiff law, and why she’s betting big on them.

👉 Main Takeaways from the Episode:

– Treat your law firm like a business, not just a practice; that mindset shift is what allowed Dana to scale four times over.

– Vet your people, law firm partnerships, and acquisitions carefully. Trust your gut, but back it up with data.

– Avoid ego-driven expansion. Focus on markets where you can win, with real boots on the ground and community credibility.

– Build systems that create consistent experiences, don’t let each lawyer run their own “mini-firm” inside your firm.

– Delegate trial work if it’s not your superpower. Double down on what you do best, and let others shine where they’re strongest.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 

📞 Connect with Dana Brooks:

• Website: https://fasigbrooks.com/ 

• LinkedIn: https://www.linkedin.com/in/dana-brooks-a8616817/  

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Join Sasha Berson as he speaks with Hunter Garnett, Managing Partner at Garnett Patterson Injury Lawyers

👉Sasha and Hunter explore:

— Acknowledge the rewards of sustained commitment to effective branding and fostering a sense of community on social media

— Appreciate the long-term benefits of consistently building your brand and social media community

— Gain knowledge of methods to establish connections and rapport within your community

— Learn strategies for forming meaningful connections within your local community

“I think one of the keys to success is boiling down to the smallest niche that you can.”

— Hunter Garnett 

— Identify specific target markets and tailor content accordingly, such as sponsoring a Men's Rec soccer league for a Hispanic community

— Stay top of mind with former clients by checking in with them at least six times a year to increase referral potential

— Acquire expertise on harnessing Google My Business to enhance your local SEO presence

— Comprehend the vital importance of choosing a niche and staying on course for business growth

“Number one, you do not need a very large market to be successful. And the other thing is you need to stay focused.”

— Sasha Berson

📞Connect with Hunter Garnett:

• Website: https://huntsvilleinjurylawyers.com/

• LinkedIn:  https://www.linkedin.com/in/hunter-garnett-56895876/

• Facebook: https://www.facebook.com/GarnettPattersonLaw/

• YouTube: https://www.youtube.com/@GarnettPattersonInjuryLawyers

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Join Sasha Berson as he speaks with David Ackert, Founder and CEO of PipelinePlus

👉Sasha and David explore:

— Why most lawyers are reluctant to consistently do business development

— The impact of business development on growth and success in the legal profession

— Prioritizing personal connections for relationship-building among lawyers

— Strategies for building strong business relationships as a lawyer

— Organizing and simplifying business development with PipelinePlus and other tools for lawyers

— Easily creating a referral network by using a resource like PipelinePlus

— Overcoming risk-averse tendencies in lawyers for effective business development using PipelinePlus videos

— Developing business skills and relationships as the pathway to becoming a successful rainmaker in the legal industry

— The importance of confronting challenges and discomfort for achieving personal growth and goals.

📞Connect with David Ackert:

• LinkedIn:  https://www.linkedin.com/in/davidackert/ 

• Twitter: https://twitter.com/DavidAckert 

• Instagram: https://www.instagram.com/pipelineplus_com/ 

• Facebook: https://www.facebook.com/pipelinepluspoweredbyackert 

• Website: https://pipelineplus.com/ 

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Join Sasha Berson as he speaks with Deb Knupp, Managing Director at Growth Play

👉Sasha and Deb explore:

— To see growth and success, law firms can center on using methods that work for those who are responsible for both selling and providing services.

— To help a law firm increase its revenue, there are six building blocks it needs to develop, including mindset, strategy, targeting, and communication with priority relationships to achieve predictable sales growth by understanding the essential ingredients required for business development.

— It's crucial to be intentional with messaging, focus on specific services and specialties, and ignite fresh conversations with compelling "what's new" messages to activate networks and avoid missing business opportunities.

— Fostering genuine connections with current clients can accelerate and enhance business growth, compared to prioritizing new prospects and personal gain.

— Good consultants are always free, and the ROI usually keeps compounding over the years after you have worked with them, so it's super important to get the right people in the right places without necessarily blowing up your payroll.

— Investing in business development can result in profitable growth by building a strong sales engine within your firm.

— Viewing sales as a helpful service rather than a self-centered pursuit fosters long-term loyalty and encourages you to approach interactions with others in a different way.

— Successful sales require the ability to determine if you can be of assistance and if the customer would like you to help them, which can be achieved by asking better questions, telling engaging stories, and using vocal inflection effectively, all of which can be learned.

📞Connect with Deb Knupp:

• Email: dknupp@growthplay.com

• LinkedIn:  https://www.linkedin.com/in/deb-knupp-2694a21/

• Website: https://www.growthplay.com/

• YouTube: https://www.youtube.com/channel/UCAJcAGfLq_F51-3ACKPxgIQ

• Twitter: https://twitter.com/growthplay

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Join Sasha Berson as he speaks with Sam Mollaei, Founder of My Legal Academy

👉Sasha and Sam explore:

— A virtual law firm offers lawyers control over their work, role selection, and location, addressing common complaints of overwork, stress, and lack of control in the legal industry.

— Getting advice from an advisor, coach, or trainer is vital for success, particularly for experts who may find it challenging to accept not knowing everything. Collaborating with someone can help clarify goals and save time and money in the long run.

— Learning through books and even YouTube, filtering through information, and being strategic in implementing what's learned can give you a competitive edge in standing out and achieving success.

— Most people who attend conferences and hire high-end consultants only implement 2% of the advice they receive, so it's crucial to have a sense of urgency, take actionable notes specific to your firm, and delegate tasks quickly to increase implementation rates.

— A successful virtual law firm needs experienced directors and virtual assistants managing daily tasks, with clear goals and performance managers for accountability, and should consider hiring overseas for expanded talent.

— My Legal Academy is a revamped program that offers lawyers comprehensive training on law firm mastery, covering traffic, automation, team building, and financial management, along with virtual classes and resources on various topics like health and fitness, mental health, and taxes.

— Through programs like Sam's, enhancing your business skills can lead to compounding growth, enabling you to transition from case management to CEO, resulting in a more fulfilling and sustainable lifestyle.

— Developing business skills and assembling a competent team are crucial for building a reliable marketing and sales system, and even though it's challenging to devote several hours daily to learning, there's value in self-improvement without comparing yourself to others.

📞Connect with Sam Mollaei:

• LinkedIn -  https://www.linkedin.com/in/sammollaei/

• Twitter - https://twitter.com/mollaeilaw?lang=en

• Instagram - https://www.instagram.com/sammollaei/?hl=en

• YouTube - https://www.youtube.com/@mylegalacademy

• Facebook - https://www.facebook.com/MollaeiLaw

• Website - https://mollaeilaw.com/

• My Legal Academy’s website - https://mylegalacademy.com/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw 

• Email: info@growlaw.co 

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Join Sasha Berson as he speaks with Ali Katz, Founder of The New Law Business Model

👉Sasha and Ali explore:

— Create a law practice that you enjoy by utilizing appropriate metrics, prioritizing high-value offerings, attracting the correct number of clients at the appropriate fee, and acknowledging the finite nature of your time, energy, and attention.

— Estate planning lawyers can create a fulfilling business by serving a select number of clients each month, charging an average fee of $4,000 to $6,000, and engaging with 80% or more of their clients, resulting in a practice they love and clients they enjoy working with.

— Ali's approach to life and legacy planning helps lawyers connect with clients on a personal level to determine what's important to them, resulting in a transformative experience for both parties, and it's applicable beyond just estate planning.

— Ali's team offers a unique approach called relational law that uses legal services to build connections and relationships with clients, helping them become the best versions of themselves, with plans to expand beyond estate planning lawyers.

— In order to succeed in the estate planning industry, it's essential to not only have knowledge in the field but also possess business acumen and implement effective systems to offer a valuable service and differentiate oneself in a crowded marketplace.

— Ali's program, which teaches lawyers how to build a successful practice by engaging clients with a unique heart-centered counseling-based methodology, has transformed the lives of over 460 licensed lawyers who now have access to its resources for their own professional success.

— Effective client interaction and retention systems, coupled with internal operations for goal setting, metric management, and team building, are vital for a successful business with diverse operational models and varying sizes. 

— To build a successful law business, set your goals and metrics in alignment with your capacity and operational model, whether you are a solo practitioner or an empire builder with a team and systems in place.

👉References:

The New Law Business Model: Build a Lucrative Law Practice That You (and Your Clients) Love by Ali Katz

📞Connect with Ali Katz:

• LinkedIn: https://www.linkedin.com/in/thealikatz/

• Instagram: https://www.instagram.com/thealikatz/?hl=en

• YouTube: https://www.youtube.com/channel/UCZpEm5Hmtdh-U12jcifXBNA

• Facebook: https://www.facebook.com/TheAliKatz/

• Website: https://www.thealikatz.com/

• New Law Business Model’s website: https://newlawbusinessmodel.com/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Join Sasha Berson as he speaks with Blake Harris, Founder at Blake Harris Law

👉Sasha and Blake explore:

— To market themselves successfully, attorneys need to take charge of social media and showcase their real, nonchalant, and authentic selves, and connect with potential clients, even if it means taking some risks.

— To be successful on TikTok, it's important to have fun, create a lot of content, and enjoy the process, even if the return on investment is only sometimes significant. Once you taste that first bit of success, it will motivate you to work even harder.

— When marketing for a specialized business, it's essential to have diverse skills like speaking, writing, and personal connections, while being adaptable to new approaches and prioritizing client satisfaction.

— Focusing on one area simplifies marketing, sales, operations, and management, but it's also possible to achieve success by finding the right mix of practice areas and revenue sources.

— To create social media content, be the social media content, and utilize cross-platform strategies while balancing work, family, and friends and taking time off from phone addiction.

— For successful TikTok content, it's important to create drafts and post them on different days to ensure a regular flow of content. While repeating the same message is fine, it should be presented in a fresh and distinct manner without being too frequent.

— A new law firm can expand by prioritizing exceptional client service, social media engagement, public speaking, and establishing a trustworthy network of attorneys to maintain a modern online presence and foster a positive reputation.

— Blake is passionate about his entrepreneurial venture and prioritizes guiding younger family members, cultivating a positive work environment, and achieving growth and sustainability in his business.

📞Connect with Blake Harris:

• Email:  Info@BlakeHarrisLaw.com

• Website: https://blakeharrislaw.com/

• LinkedIn: https://www.linkedin.com/in/blake-harris-08a106b/

• Twitter: https://twitter.com/blakeharrislaw

• Instagram: https://www.instagram.com/blakeharrislaw/?hl=en

• YouTube: https://www.youtube.com/channel/UCk4AgsyoBEZPkUKTq1a86mQ

• Facebook: https://www.facebook.com/blakeharrislaw/

• TikTok: https://www.tiktok.com/@blakeharrislaw

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Join Sasha Berson as he speaks with Alay Yajnik, Founding Partner at Law Firm Success Group

👉Sasha and Alay explore:

— When a young attorney sets clear financial goals for their law firm, it's essential to dig deeper and understand their motivations to propel their marketing efforts forward and achieve success much faster.

— Achieving financial success for a law firm depends on finding the right practice area, as well as personal motivation and skill development.

— Discovering the passion behind why lawyers choose their specific practice area can be the key to unlocking marketing success, as it allows for more personalized and impactful marketing strategies that connect with clients on a deeper level.

— Successful lawyers focus on developing business acumen in marketing, sales, and people management. At the same time, top earners are motivated by more than just money, such as a sense of obligation to clients and people.

— Lawyers often reach a breaking point of exhaustion, burnout, and feeling overwhelmed due to staffing, marketing, strategy, systems, or culture problems, and turning to legal consulting firms like Alay's can help solve those issues and maximize success.

— Hiring an advisor early on in your business can save you time and make you money, and it's often a return on investment rather than an expense, but many people hold off due to inertia and only realize the benefits in retrospect.

— Alay's group measures success by ensuring clients get more income than they would have without the coaching program, positioning it as a return on investment rather than an expense, and considering both tangible and intangible benefits.

👉References:

Staffing Up: The Attorney's Guide to Hiring Top Talent Paperback by Alay Yajnik

Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Benjamin Hardy

📞Connect with Alay Yajnik:

• Email: alay@yajnikgroup.com

• LinkedIn: https://www.linkedin.com/in/alayyajnik/

• Twitter: https://twitter.com/alayyajnik

• Law Firm Success Group’s website: https://www.lawfirmsuccessgroup.com/

• Podcast: https://podcasts.apple.com/us/podcast/lawyer-business-advantage/id1500525201

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw 

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Join Sasha Berson as he speaks with Jessica Aries, Founder and Digital Marketing Strategist at By Aries

👉Sasha and Jessica explore:

— Posting on social media without a strategy or understanding of your audience is ineffective - build relationships by creating platform-specific content and engaging with potential customers.

— Simplify lawyer's marketing by creating touchpoints with potential clients through social media, email marketing, and advertising to increase awareness and build relationships for better chances of legal representation.

— Purposeful social media content simplifying legal concepts can establish credibility and authority, connecting lawyers with potential clients and increasing conversion rates in the long run.

— If law firms want to see real progress in social media marketing, attorneys should prioritize short-form video content like TikTok and Instagram reels since stagnant posts are no longer compelling and engagement is key.

— To drive significant growth, most law firms should invest at least $3,500 per month in video marketing and test various strategies for 90 days while consistently answering clients' common questions on social media to build trust and credibility.

— As a business owner, shifting your focus to serve the company, not just customers, and becoming a rainmaker through marketing and relationship building can boost your income and net worth, especially if you are a lawyer or own a law firm.

— To make an impact and shape values, it's essential to build a thriving business. For lawyers who feel nervous about creating video content, it can be helpful to approach it as if they were explaining legal concepts to a friend.

— Use LinkedIn to establish credibility with referral sources by sharing content about your approach to practicing law, business principles, and unique values to assure them that you won't drop the ball when handling high-value clients.

📞Connect with Jessica Aries:

• Email:  jessica@byaries.com

• LinkedIn: https://www.linkedin.com/in/jessicaaries/

• Twitter: https://twitter.com/thejessicaaries

• LinkedIn: https://www.linkedin.com/company/byariesmarketing/

• YouTube: https://www.youtube.com/c/ByAries

• Instagram: https://www.instagram.com/byariesmarketing/

• Facebook: https://www.facebook.com/byariesmarketing

• TikTok: https://www.tiktok.com/@byariesmarketing

• Website: https://www.byaries.com/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Join Sasha Berson as he speaks again with Ryan Kimler, Owner of Net Profit CFO

👉Sasha and Ryan explore:

— Selling a law firm depends on financials, projections, and current economic conditions, which can affect its value, especially during a downturn, making it a potential opportunity for buyers with cash.

— People buy law firms that have effective client-attraction (marketing) systems to make more profits.

— Maximize the sale value of your law firm by developing a predictable client-attraction system and a smooth transition plan for the new owner.

— A strong marketing and intake system, along with a referral network, is essential for the success and growth of a law firm, particularly during a change in ownership.

— Having the right experts, such as a tax expert with an EA certification, helps navigate the tax implications of selling or buying a business and saves you thousands of dollars by doing it the right way.

— Building a sellable law firm is key for future sales and avoiding tax implications, as demonstrated in John Warrillow's book "Built to Sell," which emphasizes the importance of creating an easily sellable business.

— Finding the right buyer is important for a successful business transition and involves evaluating compatibility, finances, and readiness, as well as building a relationship and aligning values.

— It's crucial to do due diligence and have a strong relationship with all parties involved in buying or selling a practice for a successful transition and growth.

👉References:

Built to Sell: Creating a Business That Can Thrive Without You’ by John Warrillow

The Must-Know Numbers To Grow Your Law Firm with Ryan Kimler, Net Profit CFO

📞Connect with Ryan Kimler:

• Email: ryan@netprofitcfo.com

• LinkedIn: https://www.linkedin.com/in/ryankfinancialclarityllc/

• Facebook: https://www.facebook.com/rkimler

• Net Profit's website: https://netprofitcfo.com/

• LinkedIn: https://www.linkedin.com/company/netprofitcfo/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw 

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Join Sasha Berson as he speaks with Lori Pulvermacher, Certified Practice Advisor at Atticus Advantage

👉Sasha and Lori explore:

— Helping lawyers successfully make the switch to business ownership and leadership with a combination of training, education, and accountability. 

— Companies like Atticus help lawyers take control of their time, focus, and priorities to achieve greater impact and business growth by zeroing in on three crucial elements: knowing their numbers, making the most of their team and time, and effectively promoting their brand to attract new revenue and increase profitability.

— The majority of lawyers, 67%, work for small law firms, which provide more freedom and flexibility, but also require more responsibility and can result in losing control and flexibility if not managed properly.

— Lawyers must delegate, build a team, and plan for the future to maximize their practice success, navigate communication and conflict challenges, and see team members as valuable assets, not just costs.

— Lawyers must define their vision, plan their path to success, and seek outside support to balance their roles as manager, leader, and technician, so they don't get sidetracked by daily tasks and stay committed to their goals and strategy.

— Planning for retirement can be tough for attorneys, who may not see enough profit to feel secure, love their job too much to leave, and feel like they'll be working forever, leading to uncertainty about what comes next.

— To drive growth and boost profits, focus on improving billing and collection processes, maximizing the use of top income-generating team members, and streamlining processes through automation and documentation.

— Lawyers often shy away from marketing because of ethical concerns, bad past experiences, or a lack of strategy. But a solid and expertly executed marketing plan can bring greater control, flexibility, and stability to their practice through more reliable cash flow.

📞Connect with Lori Pulvermacher:

• Email:  lorip@atticusadvantage.com

• LinkedIn:  https://www.linkedin.com/in/lori-pulvermacher/

• Website: https://atticusadvantage.com

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw 

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Every law firm owner  will leave the business one day. The only question is whether that happens by design or by default.

In this episode, Sasha Berson talks with Brian Zapf, founder of Flight Financial, who helps law firm owners not just grow their businesses, but engineer them to be sellable, scalable, and far less stressful.

📰 About Brian Zapf:

Brian is a former investment banker turned fractional CFO for law firms, and he’s obsessed with one thing: helping you make your law firm profitable, sellable, and operationally independent from you. His firm works with boutique law firms doing $1M to $20M in revenue and gets them to the point of $1M+ in annual profit, without the owner having to work 60-hour weeks.

👉 Sasha and Brian explore:

– Why over 80% of law firm owners never sell their business, they just shut it down

– What the other 20% do differently to walk away with real money

– How to spot and fix “profit leaks” in your firm (especially payroll)

– Why hitting $1M in profit is very different than hitting $1M in revenue

– How to shift from being the chief doer to being a real business owner

– What marketing investment really looks like when you want to grow fast

👉 Main Takeaways from the Episode:

– Start planning your exit now, waiting costs you options and money.

– Build systems and processes so the firm runs without you.

– Empower your team to lead, buyers want a business, not a one-man show.

– Clean up your financials, messy books kill deals.

– Treat your law firm like an asset, not just a paycheck.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 

❗❗❗

Is your law firm built to last, or just to survive? 

👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar 

❗❗❗

📞 Connect with Brian Zapf:

• Website: https://www.flight.financial/ 

• LinkedIn: https://www.linkedin.com/in/bdzapf/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Join Sasha Berson as he joins Heinan Landa, Founder of Optimal Networks, Inc.

Heinan shares how rewarding it is for law firms to embrace technology and the growing importance of taking care of the security side of the business.

👉 Main takeaways from the episode:

— The technology operational maturity model Heinan shares in his book, “The Modern Law Firm.”

— The importance of benchmarking yourself in security and operations but also innovation and client interaction.

— How technology is not simply a cost but rather an investment.

— How to find ways to use technology to improve the client experience, which will result in more business.

— The importance of tracking your data so you can make better decisions in your optimization process.

— The 2 primary lines of business Optimal Networks provides: managed services provider and strategic consulting.

👉References:

“The Modern Law Firm” book by Heinan Landa - https://modernlawfirmbook.com/

📞Connect with Heinan Landa:

• Heinan Landa’s Facebook: https://www.facebook.com/heinanlanda

• Optimal Networks Website: https://www.optimalnetworks.com

• Email: hlanda@optimalnetworks.com

• Clio Website: https://www.clio.com/

• Streamlined.legal Website: https://streamlined.legal/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw 

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Join Sasha Berson as he speaks with Joshua Lennon, Lawyer in Residence at Clio

👉Sasha and Joshua explore:

— How the practice of law and technology intersect.

— Joshua’s role at Clio and how he translates tech to lawyers.

— The dichotomy between being a lawyer and running a business: Running a practice can feel overwhelming and full of distractions.

— How Clio can free up 1-2 hours of admin work per day or approximately 380 hours per year.

— How saved time can be reinvested: At the average rate of $300/hour, this could potentially generate an additional $36,000 in revenue.

— Clio’s 3 key features: client portals, online client intake forms and online payment systems.

— The average rate increase for law firms per year is around 4%; not enough to offset inflation.

— Lawyers implementing Clio are collecting 30% on average more revenue than before.

• Facebook: https://www.facebook.com/joshua.lenon1

• Clio Website: https://www.clio.com/

• LinkedIn: https://www.linkedin.com/in/joshualenon/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co.

Join Sasha Berson as he speaks with Paul Myers, Chief Executive Officer and Chairman at Advocate Capital, Inc.

👉Sasha and Paul explore: 

— Advocate Capital’s mission of giving plaintiff law firms’ clients access to capital they have tied up in case expenses.

— The main factors that determine the amount of capital that can be secured.

— The reasons a prospective borrower might be rejected; it’s usually less about a credit score than one might think.

— How the cost of capital for the cases you win is zero.

— Important things to consider when making a switch from working as a defense lawyer to the plaintiff side.

— The best way to obtain operating capital.

— What a properly financed firm looks like.

— The importance of having financial discussions around borrowing so you can act before the acute need arises.

• Advocate Capital Website: https://www.advocatecapital.com/

• Email: pmyers(@)advocatecapital.com

• Direct line: (615) 577-5445

• Pinnacle Financial Partners Website: https://www.pnfp.com/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co.

Join Sasha Berson as he speaks with Fred Joyal, President at the Fred Joyal Company

Fred talks about how impactful the skill of confidently connecting with people can be for your life and business success.

👉 Main takeaways from the episode:

— Fred’s journey from a shy person to someone who can comfortably talk to strangers and speak confidently to thousands of people on stage.

— How lawyers benefit from developing the skill of meeting new people with confidence and charisma.

— How not developing this skill will lead to a life of regrets and missed opportunities.

— Fred’s 5-step PRIDE system to develop confidence: Preparation, Relaxation, Insight, Dosage and Every-day-action.

— The importance of losing an agenda and just enjoying the human connection.

— The reason why expanding your comfort zone is so vital to success in your business.

Superbold Exercises (PDF) -  https://fredjoyal.com/exercises/

How to Win Friends and Influence People by Dale Carnegie

📞Connect with Fred Joyal:

• Website - https://fredjoyal.com/

• Facebook - https://www.facebook.com/fredjoyal

• Book a free consultation with Fred - https://calendly.com/fredjoyal/consulting-interview?month=2022-11

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw 

• Email: info@growlaw.co

• Phone: (312) 854-7724

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co.

Join Sasha Berson as he speaks with Chester Santos, otherwise known as the International Man of Memory.

They discuss techniques for improving your memory and Chester runs through a real-life example of memorizing 13 objects with Sasha.

👉Sasha and Chester talk about:

— The events that led up to Chester becoming the 2008 U.S. Memory Champion.

— How anybody can improve their memory at any point in time.

— 3 overarching principles that can help you achieve a better memory, the first of which is turning something you want to remember into a picture in your mind.

— If you want to remember that somebody is called Mike, you might want to picture a mic, or him singing into a mic to create an effective visual.

— The more senses you involve, the more your brain will be activated.

— Chester’s Memory School, which teaches you the methods he used to become a national memory champion.

Eric Kandel  Nobel Prize winner in Physiology or Medicine: https://www.nobelprize.org/prizes/medicine/2000/kandel/facts/

📞Connect with Chester Santos:

• Website - https://www.internationalmanofmemory.com/

• Facebook - https://www.facebook.com/TheInternationalManofMemory/

• Twitter - https://twitter.com/ChesterJSantos

• YouTube - https://www.youtube.com/IntlManofMemory

• Memory School Website - https://www.memoryschool.net/

• David Pogue Website - https://davidpogue.com/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw 

• Email: info@growlaw.co 

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co.

Join Sasha Berson as he speaks with Kelsey Johnson, Product Marketing Manager at AWeber

Kelsey will open your eyes to the powerful tool of email marketing.

👉Sasha and Kelsey explore:

— How the majority of attorneys are missing a huge opportunity by not implementing email marketing.

— Kelsey’s 3 tips on how to make (more) money with email marketing.

— How automating the process of obtaining email addresses from your leads is a game changer.

— Why an effective email marketing strategy can tip the scales in your favor.

— Why it’s a good idea to use a lead capture tool and a follow-up sequence to automate the process.

— How hiring a lawyer is intimidating for most people and how email marketing can make the process easier for your potential leads.

— The value of educating your clients.

— When it makes sense to give away your best information for free by positioning yourself strategically.

• Twitter: https://twitter.com/kelseycolorado

• Email: kelseyj@aweber.com

• AWeber Website: https://www.aweber.com/

• YouTube: https://www.youtube.com/AWeber

• Smith.ai Website: https://smith.ai/

• Zapier Website: https://zapier.com/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw 

• Email: info@growlaw.co 

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co.

Join Sasha Berson as he talks with Maddy Martin, Senior Vice President of Growth at Smith.ai

Maddy helps businesses supercharge their conversions by combining live virtual agents with AI.

👉Sasha and Maddy explore:

— How various roles in Maddy’s youth enabled her to leverage technology to help businesses grow.

— The value of customer engagement tools in allowing business owners to focus on their priorities.

— How to leverage virtual services to ensure your lead acquisition is taking place 24/7.

— How proper delegation can be a game-changer for your legal practice.

— The fact that law schools don’t prepare you to run the business side of law firms.

— The importance of being able to accept text messages from potential leads.

— Realizing how many opportunities are wasted by not making the most of each channel at your disposal.

— The limitations of using a standard receptionist.

— How a service like Smith.ai pays for itself through the resulting increase in revenue.

📞Connect with Maddy Martin:

Twitter - https://twitter.com/MadelaineMartin

Website - https://smith.ai/

United Way Website - https://www.unitedway.org/

Food 52 Website - https://food52.com/

TechCrunch Website - https://techcrunch.com/?guccounter=1

YourMechanic Website - https://www.yourmechanic.com/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit GrowLaw.co.

Join Sasha Berson as he speaks with Stacey Brown, award-winning author, speaker, podcast host and creator of numerous successful business growth coaching programs.

👉Sasha and Stacey explore:

— Stacey's easy-to-implement system for obtaining sustainable growth through referrals.

— The tendency of lawyers to overcomplicate the business growth process.

— How Stacey's clients have gone from a few referrals to 30 or 40 within just 12 months.

— The 5-step approach to creating growth.

— How dedicating only 20 to 30 hours a year can maintain Stacey's system for continued growth.

👉 Main takeaways from the episode:

— Referrals are a valuable source of business growth, with a higher closing rate than leads from other sources. Identifying and nurturing relationships with referral sources is crucial for generating more referrals.

— Properly thanking referral sources is essential for building and maintaining relationships. Handwritten thank-you notes are a powerful way to show appreciation and create a lasting impression.

— Nurturing relationships with referral sources is key to generating more referrals. This involves creating a plan to take care of them, using the right language, and being memorable and meaningful in interactions.

📰About Stacey Brown Randall:

Stacey Brown Randall is a referral expert who believes in ditching outdated strategies that cause discomfort, stress, and procrastination when it comes to generating referrals. With a detailed, non-salesy plan of action, Stacey teaches business owners everything she wishes she had known about referrals, empowering them to attract a steady flow of quality clients. Her journey began in 2007 when she took the entrepreneurial leap, partnering with a small company that aligned with her expertise. Despite facing challenges and a business failure, Stacey learned from her experiences and discovered the power of generating referrals without asking. Beyond her work, Stacey is a Red Sox-loving Southern girl from South Carolina, a wife, and a mother of three.

📞Connect Stacey Brown Randall:

• Website: https://www.staceybrownrandall.com/

• LinkedIn: https://www.linkedin.com/in/staceybrandall

• Instagram: https://www.instagram.com/staceybrownrandall/

• Twitter: https://twitter.com/staceybrandall

• Generating Business Referrals Without Asking Book: https://www.staceybrownrandall.com/freechapter/

• Referring Machines Program: https://www.staceybrownrandall.com/referring-machines/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/.

Join Sasha Berson as he speaks with Steve Fretzin, President at FRETZIN Inc.

👉Sasha and Steve discuss:

— How to double or triple your book of business.

— How to take control of your legal career by leveling up on the things you didn’t learn in law school.

— Steve’s methodologies to take turnover to the next level.

— The importance of building your own brand and building relationships to develop strategic partnerships.

— How focusing on planning, execution and follow-up is vital to boosting success.

— Leveraging your network to allow for systematic referrals.

— How to make requests from your network without sounding “salesy.”

— The #1 business killer.

Be That Lawyer podcast

Legal Business Development Isn’t Rocket Science - Steve Fretzin’s book

📞Connect with Steve Fretzin:

• Website: Steve Fretzin

• LinkedIn: Steve Fretzin

• LinkedIn: FRETZIN Inc.

• Facebook: Steve Fretzin

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/.

Join Sasha Berson as he speaks with Janet Falk, Founder of Falk Communications and Research

👉Sasha and Janet explore:

— Janet's no-nonsense approach to PR for law firms focuses on building mutually beneficial relationships.

— The 5 key elements to growing your business are building a strong online presence, investing in your business, creating valuable content, establishing yourself as a thought leader, and setting up your website for maximum client turnover.

— 2 strategies to gain reporters' attention and get published in your target market: creating valuable content, providing educational resources, and establishing yourself as a credible and knowledgeable source in your industry.

— Investing in your business is important to stand out from the competition and earn social proof.

— The top ways to set up your website for maximum client turnover are creating a clear and concise website, including a call-to-action, and optimizing search engines.

— The importance of having a periodic legal newsletter to keep clients and other professionals informed and establish yourself as a credible source in your industry.

👉Main takeaways from the episode:

— The strategies for gaining reporters' attention and getting published, like pitching unique story angles in your target market.

— The importance of investing in your business to drive growth, such as through your website, social media presence, and client newsletter.

— Ways to stand out from competitors and earn social proof, including by sharing your expertise as a legal expert.

— Top tips for setting up your law firm website for high client turnover, like optimizing for lead generation and having clear calls to action.

📰About Janet Falk:

Janet Falk is a communications strategist and consultant with over 30 years of experience in public relations, marketing, media relations, and business communications. She has worked with a wide range of clients, including law firms, financial institutions, businesses, non-profits, and professional organizations.

Throughout her career, Janet has held in-house communications roles at major companies like Deutsche Bank and newsPRos, where she helped drive business objectives through strategic media outreach and marketing initiatives. She has also run her own consulting practice for the past 15 years, advising clients on branding, business development, and revenue growth.

In addition to her client work, Janet is a respected writer and speaker. She frequently authors and publishes articles on topics like media relations, networking, and marketing strategies. She also presents engaging workshops for professional groups on implementing communications best practices.

📞Connect with Janet Falk:

• Website: https://janetlfalk.com/the-five-ws-about-janet-l-falk-2/

• LinkedIn: http://www.linkedin.com/in/janetlfalk

• Facebook: https://www.facebook.com/falkcomms/

• Twitter: https://twitter.com/JanetLFalk

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw 

• Email: info@growlaw.co 

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/

Legal directories probably aren’t something you think about very often, but you should. Why? Because when done right, they can be a hidden growth engine for your law firm. And in this episode, Sasha Berson talks with Jason Craver of Attorney at Law Magazine, one of the sharpest minds in legal marketing, to unpack exactly how to use directories to your advantage.

📰 About Jason Craver:

Jason’s been in the legal marketing world for over a decade. He’s been running legal directory strategy for Attorney at Law Magazine for the past 6+ years, and he’s studied the entire landscape, from Avvo’s fall from grace to the rise of Justia, Super Lawyers, and FindLaw. The guy knows the legal SEO game inside and out, and he doesn’t sugarcoat what works today.

👉 Sasha and Jason explore:

– The biggest shifts in directory SEO since Google started prioritizing local results.

– Why measuring ROI on directories is tricky, and what not to do.

– Which directories are worth your time and money, and which are dead weight.

– How to build a smart, layered digital marketing strategy that includes directories as one of the pillars.

– Why so many lawyers miss the mark by expecting directories to deliver direct leads.

👉 Main Takeaways from the Episode:

– Use legal directories to boost your SEO, not as your main lead source. Treat them as authority builders, not magic lead funnels.

– Track ROI the right way, look for improvements in search rankings, not just calls or form fills.

– Focus on the 3-4 directories that dominate Page 1 in your market (like Justia, Super Lawyers, FindLaw). Skip the rest.

– Build your law firm referral network early, use that cash flow to fund smarter long-term marketing plays like SEO and directories.

– Audit your directory listings twice a year, make sure info is up-to-date and your profile is fully optimized.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 

❗❗❗

Is your law firm built to last, or just to survive? 

👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar 

❗❗❗

📞 Connect with Jason Craver:

• Website: https://attorneyatlawmagazine.com/author/jcraver 

• LinkedIn: https://www.linkedin.com/in/jason-craver-564279107  

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Join Sasha Berson as he speaks again with Ryan Kimler, Owner of Net Profit CFO

👉Sasha and Ryan explore:

— The difference between bookkeepers, accountants and CFOs.

— Why hiring a CFO is a good idea even for law firms with less than $2 million in revenue per year.

— The three ways in which Ryan helps improve the profitability of a law firm; the first is to evaluate the billing and the ROI per attorney.

— Why it’s important to bill four to five times more than you’re paying an associate.

— Why total payroll expenses divided by revenue should be at around 40%.

— Why it’s a good idea to have four to six months’ worth of expenses in the bank.

— How to optimize profitability per attorney to get a minimum return of four or five times their true cost: this may mean adjusting their price point or wages.

📞Connect with Ryan Kimler:

• Email: ryan@netprofitcfo.com

• LinkedIn: https://www.linkedin.com/in/ryankfinancialclarityllc/

• Facebook: https://www.facebook.com/rkimler

• Net Profit's website: https://netprofitcfo.com/

• LinkedIn: https://www.linkedin.com/company/netprofitcfo/

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw 

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit GrowLaw.co.

Welcome to the launch of the Grow Law Podcast with host Sasha Berson, Chief Growth Officer at Grow Law.

This podcast is for law firm owners looking to make their business more profitable in this highly-competitive environment.

Growing a law firm and practicing law are both challenging in their own right. Combine the two, and life can get really difficult. Sasha’s motivation behind starting the podcast is to help law firm owners grow their businesses and enjoy better lives.

On each episode, Sasha and his guests will share practical ideas on how to:

• Increase your revenue.
• Improve profitability.
• Make your life easier.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit GrowLaw.co.

What do you do when life hits reset? If you're Elise Buie, you build a new life—and a law firm that grows 300% in nine months. In this episode of the Grow Law Podcast, Elise shares with Sasha how she went from no marketing plan to running a multimillion-dollar family law firm with a team and culture people actually love.

📰 About Elise Buie:

Elise is a family law attorney, entrepreneur, and culture-first leader who tripled her firm’s revenue in just nine months, without a marketing plan. She built Elise Buie Family Law in Seattle into a multimillion-dollar firm known for its heart-led leadership, tight systems, and team culture people don’t want to leave.

👉 Sasha and Elise explore:

— How kindness and generosity built a seven-figure firm, without a traditional marketing plan.

— Why culture was her biggest growth engine, and how she shaped it intentionally.

— How she scaled from $1M to $3M in 9 months during a pandemic.

— What every law firm owner needs to understand about leadership in times of chaos.

— The systems she leaned on and how she built a team that truly owns their roles.

👉 Main Takeaways from the Episode:

— Lead with kindness and a genuine desire to help, and watch how trust and referrals become your best marketing.

— Build your firm’s culture on purpose, not by accident, because that culture is what fuels long-term growth.

— Put systems in place early, like EOS, so your firm doesn’t rely on you to function day to day.

— Hire people you trust and actually let them lead, so you can get out of the weeds and focus on growth.

— Don’t wait for perfect, take messy action, and refine as you go. Elise built a multimillion-dollar firm without a detailed lawyer marketing plan.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 

❗❗❗

Is your law firm built to last, or just to survive? 

👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar 

❗❗❗

📞 Connect with Elise Buie:

• Website: https://elisebuiefamilylaw.com/ 

• LinkedIn: https://www.linkedin.com/in/elise-buie/  

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

On this episode of the Grow Law Podcast, Sasha Berson sits down with Gabriel Stiritz, co-founder of Lexamica, to reveal how law firms are transforming “no” cases into a brand-new profit center. If you’ve ever had to turn away a client because of jurisdiction, case size, or practice area, you’re leaving money on the table.

📰 About Gabriel Stiritz:

Gabriel is a systems thinker, legal tech founder, and former law firm COO who saw a massive hole in the referral process and built Lexamica to fill it. With Lexamica, law firms are now earning revenue from cases they used to throw away—and doing it without the chaos of spreadsheets, sticky notes, or playing phone tag with other lawyers.

👉 Sasha and Gabriel explore:

— Why referrals are broken in most law firms, and how to fix them fast

— How Lexamica connects the dots and turns declined leads into real dollars

— The hidden revenue stream you already have but probably aren’t using

— How AI is replacing intake teams faster than most law firms realize

— The real-world impact of automation on marketing ROI and case value

👉 Main Takeaways from the Episode:

— Use a referral platform to monetize rejected leads, especially out-of-state or non-core cases.

— Reduce friction in your referral process by automating everything from matching to follow-up.

— Build your law firm brand now, before your market is overrun by better-funded competitors.

— Use cost savings from automation to double down on client acquisition and stay ahead.

— Focus your branding and marketing in a niche where your budget can actually move the needle.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 

❗❗❗

Is your law firm built to last, or just to survive? 

👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar 

❗❗❗

📞 Connect with Gabriel Stiritz:

• Website: https://lexamica.com/ 

• LinkedIn: https://www.linkedin.com/in/gabriel-stiritz/  

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if your website is actually turning people away instead of converting them into clients? In this episode, Sasha sits down with Mary Blackiston, a conversion copywriter who transforms dry, robotic law firm content into persuasive, human-centered copy that actually converts.

📰 About Mary Blackiston:

Mary is a copywriter with a deep focus on conversion. She helps law firms ditch the generic “we fight for you” language and finally sound like real people that clients actually want to call. Her superpower? Making service pages, homepages, and bios sound human, emotional, and persuasive.

👉 Sasha and Mary explore:

— Why most law firm websites are leaking leads because of bland content

— How Mary turns “meh” content into magnetic, high-converting copy

— The danger of sounding like every other lawyer online

— Real examples of law firm copy that actually books more consults

— How to tell if your current content is helping or hurting your business

👉 Main Takeaways from the Episode:

— Start by auditing your homepage and law firm landing pages to make sure they don’t sound like every other firm.

— Eliminate legal jargon and tired phrases like “aggressive advocate” or “we fight for you,” and replace them with clear, emotional language that connects.

— Write your website copy the same way you’d talk to a potential client in person – like a human, not a legal textbook.

— Shift the focus of your content from your credentials to your clients’ needs by showing empathy and understanding their pain points.

— Read your content out loud and ask yourself if it makes you feel anything; if it doesn’t, rewrite it to inspire trust and action.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 

📞 Connect with Mary Blackiston:

• Website: http://www.thryvedigitalmarketing.com/

• LinkedIn: https://www.linkedin.com/in/marybblackiston/  

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if you could turn a $1M/year firm into $2M in annual profit, without adding 80 hours to your week or guessing your way through it? In this episode, Sasha Berson hosts Hamid Kohan, a Silicon Valley engineer turned legal-tech mogul who’s helped scale nearly a thousand law firms. They break down the exact blueprint, from virtual staffing to backend systems to AI, that law firm owners can follow to explode profitability.

📰 About Hamid Kohan:

Hamid Kohan is the founder of LegalSoft, MedVirtual, Presence360, Practice.AI, and several other companies that serve the legal and medical industries. His work focuses on helping firms grow through a combination of staffing, systems, and technology. He also co-owns a law firm in California, operating under the state’s non-attorney ownership model.

👉 Sasha and Hamid explore:

— The surprising reason most $1M law firms never cross $2M in profit.

— Why chasing more leads is not the answer (and what to fix instead).

— How virtual staffing actually works, and why your skepticism is costing you millions.

— The fastest way to scale to $10M in revenue and $2M in personal profit.

— What law firm owners must understand about the 50/50 split between front-end and back-end growth.

👉 Main Takeaways from the Episode:

— Build both your marketing engine and operational backend in tandem, as scaling requires both sides growing together.

— Hire virtual staff the smart way. Don’t just “outsource”, integrate them into your workflow to free up your attorneys and boost capacity.

— Plug in AI tools to automate intake, records summary, and document drafting.

— Shift your mindset from “lawyer with a business” to “business owner who runs a law firm”, then act like a CEO.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 

📞 Connect with Hamid Kohan:

• Website: https://www.legalsoft.com/ 

• LinkedIn: https://www.linkedin.com/in/hamid-kohan-0367276 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Drowning in busy work? You’re not alone. In this episode, Sasha Berson sits down with Lindsey Corbin, founder of Delegate.Legal, to talk about how outsourcing paralegal tasks can help attorneys get their time - and sanity - back.

Even if you’re not in trademark or copyright law, what Lindsey shares will open your eyes to how delegation can free you up to grow your firm and enjoy your life.

📰 About Lindsey Corbin:

Lindsey is the founder of Delegate.Legal, a specialized outsourced paralegal service supporting trademark and copyright lawyers. With a background in private equity legal ops and years of high-level experience, she’s on a mission to help law firm owners build businesses that don’t consume their lives.

👉 Sasha and Lindsey explore:

— Why your “busy” is costing you real money.

— How to delegate without losing quality or control.

— The emotional and financial cost of doing work that drains you.

— Whether going to law school is worth it – and Lindsey’s candid take.

— Why you should design your ideal life first – and say no to everything that’s not that.

👉 Main takeaways from the episode:

— Stop doing $50/hour work if you want to earn $500/hour, delegate it.

— Use outsourced paralegals to free yourself up for higher-value tasks.

— Treat your law firm like a business by investing in scalable systems.

— Build a team that allows you to focus on what you do best, not what just needs to get done.

— Design your ideal life first, then make every business decision in alignment with that vision.

— Recognize that not having a JD doesn’t mean you can’t build a wildly successful legal business.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 

📞 Connect with Lindsey Corbin:

• Website: https://delegate.legal/lindsey-corbin/  

• LinkedIn: https://www.linkedin.com/in/lindsey-corbin/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this episode, Sasha Berson sits down with Jason Hennessey, the man behind Hennessey Digital, to break down the exact 5-step plan he shares with law firm owners looking to scale fast and smart. No gatekeeping, just clear, tactical advice from someone who’s done it.

📰 About Jason Hennessey:

Jason Hennessey is the founder of Hennessey Digital, a $22M digital marketing agency that started from scratch and now powers growth for some of the top law firms in the country. He’s a self-taught SEO expert who reverse-engineered Google’s algorithm back in the early 2000s, turned that knowledge into real results, and built an agency that’s helped generate over half a billion dollars in client revenue.

👉 Sasha and Jason explore:

— The five specific steps Jason gives lawyers who want to grow to $10M in revenue.

— Why Jason mentors firms that can’t afford Hennessey Digital, and how that’s become a powerful purpose project.

— What most lawyers get wrong about marketing, and what to fix before you pour money into SEO or ads.

👉 Main Takeaways from the Episode:

— Fix your internal systems before chasing more leads, because if your intake process is broken, more traffic won’t help.

— Find a mentor who’s already built what you want to build, and stop wasting time taking advice from people who haven’t walked the same path.

— Commit to execution, not just learning, because listening to this podcast is only step one, what actually moves the needle is picking one thing and implementing it this week.

— Start building your personal brand right now, by sharing your story, your insights, and your wins, because people want to work with lawyers they know, like, and trust.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Jason Hennessey:

• Website: https://www.jasonhennessey.com/ 

• LinkedIn: https://www.linkedin.com/in/jhennessey/ 

• Jason’s Book: https://shorturl.at/n0qhC 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if you could add $100K in profit to your firm without working harder – and have someone else do the work? In this episode, Sasha sits down with Nermin Jasani of Wildly Successful Lawyers to reveal four simple, proven levers that law firms are using right now to generate multiple six figures in profit. Just real strategies that move the bottom line.

📰 About Nermin Jasani:

Nermin is a former Wall Street attorney who launched her own law firm, made every mistake in the book, and then turned that experience into a consulting empire helping small law firms become wildly profitable. She’s sharp, practical, and delivers the truth without fluff.

👉 Sasha and Nermin explore:

— Why law firm owners unknowingly leave hundreds of thousands on the table.

— The 4 specific levers you can pull today to add $100K+ in profit to your firm.

— The myth of "do it all yourself", and how hiring the right help creates freedom and money.

— Why your intake might be killing your profit, and how you can fix it in a week.

— The revenue trap of hourly billing, and what to do instead.

— How Nermin helps lawyers shift from “technician mode” into actual business owners.

👉 Main Takeaways from the Episode:

— Focus on improving backend systems instead of chasing more clients.

— Hire the right people who actually increase your bottom line, not just your to-do list.

— Step out of technician mode and into CEO mode, and treat your firm like a business.

— Audit your intake and law firm billing processes before spending another dime on marketing.

— Charge for outcomes, not minutes, and watch your profits scale.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Nermin Jasani:

• Website: https://ws-lawyers.com/

• LinkedIn: https://www.linkedin.com/in/nerminjasani/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Failure — true failure — is staying stuck doing what you don’t love. That’s the trap Jordan Ostroff found himself in: running a 6-lawyer firm, $200K in debt, and every problem landing on his desk. In this episode, Sasha Berson and Jordan discuss how he rebuilt everything, scaling to 25 employees, raking in millions, while allowing him to work three days a week.

📰 About Jordan Ostroff:

Jordan Ostroff is the brilliant founder of Driven Law and author of Love Your Law Firm. A former prosecutor turned business owner, Jordan knows firsthand what it feels like to be crushed by a law firm that’s successful on the outside but chaotic on the inside. After a breaking point when his wife became pregnant, he rebuilt everything. Today, he works three days a week and successfully runs a multi-million-dollar practice.

👉 Sasha and Jordan explore:

— Why staying miserable is the true definition of failure.

— The “bullseye org chart” mistake that made Jordan the bottleneck for everything.

— How cutting $130K in marketing spend made his firm more profitable.

— Key systems and delegation shifts that create freedom and profit.

👉 Main Takeaways from the Episode:

• If every problem lands on your desk, start by listing recurring tasks and delegating them.
• Look at your marketing budget with a critical eye; if dollars don’t tie directly to signed cases, cut the spend.
• Decide how many hours you actually want to work, then build the systems and staff to make that schedule possible.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Jordan Ostroff:

• Website: https://www.jordanostroff.com/

• LinkedIn: https://www.linkedin.com/in/jordan-ostroff/

• Jordan’s Book: https://www.amazon.com/Love-Your-Law-Firm-Roadmap/dp/B0CZLPJ8TH

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if a single $20K branding investment could bring you over $1M in new revenue? In this eye-opening episode, Sasha sits down with Robert Friedman, the founder of Fearless Branding, to dissect the painful truth about why most law firms don’t get chosen, even after spending a fortune on marketing. If you’ve ever wondered why your firm isn’t standing out in a saturated market, this episode will flip the script on everything you thought you knew about branding.

📰 About Robert Friedman:

Robert is a veteran branding strategist who's worked with entrepreneurs, lawyers, consultants, and service providers for over 25 years. He helps them stop looking and sounding like everyone else, and start getting chosen. His method is all about crafting a brand story that turns your ideal clients into enthusiastic buyers before they even meet you.

👉 Sasha and Robert explore:

— What most law firm owners get completely wrong about law firm branding.

— How a $20,000 branding project helped one client drive $500K in profit per year for 10 years – that’s a 2,500% return.

— Why your competitors are being chosen over you, and how to fix it.

— What “the brand behind the billboard” actually means.

— Real-world examples of firms that transformed their business with nothing but the right narrative.

👉 Main Takeaways from the Episode:

— Define your brand as the clear answer to "Why should I choose you?" – not just a list of services.

— Differentiate your firm by creating a narrative that no competitor can copy.

— Connect with your ideal clients by showing them who you are, not just what you do.

— Leverage brand clarity to make all your marketing, ads, website, social. work harder and convert better.

— Own a powerful, emotional idea that makes your firm memorable and trusted.

— Invest in positioning once to create an asset that pays off in client loyalty and profitability for years.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Robert Friedman:

• Website: https://www.fearlessbranding.com/ 

• LinkedIn: https://www.linkedin.com/in/rfriedmanfearlessbranding/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this high-energy episode, Sasha sits down with David Arato, former classically trained cellist turned legal content powerhouse, and they dig deep into the insane numbers behind his business. David’s company has cranked out over 1,300 videos, worked with hundreds of attorneys, and helped some of them dominate page one of Google without lifting a finger. If you think content creation in the AI era is dead, think again.

📰 About David Arato:

David is the founder of Lexicon Content Development, a legal-focused content creation agency. He’s been in the trenches for over a decade and has helped attorneys nationwide rank on page one of Google, boost conversions, and scale their practices, all without becoming full-time influencers.

👉 Sasha and David explore:

— How David scaled from solo freelancer to 7-figure agency without investors.

— What works right now in the age of ChatGPT (and what doesn’t).

— The simplest, most effective video setup for attorneys on a budget.

— How AI can support your content, but not replace strategy or voice.

👉 Main Takeaways from the Episode:

— Create hyper-targeted video content that answers your ideal client’s specific questions.

— Systematize your production process so you can consistently publish without burning out.

— Leverage AI for drafts and ideation, but own the strategy and human touch.

— Repurpose every video into blogs, shorts, and social clips to 10x your reach.

— Focus on quality over quantity; 300 views from the right people beats 30,000 from strangers.

— Be the best answer online so prospects already trust you before they ever call.

— Track performance and double down on what’s converting viewers into leads.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with David Arato:

• Website: https://www.lexiconlegalcontent.com/ 

• LinkedIn: https://www.linkedin.com/in/davidarato/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this mind-blowing episode, Sasha sits down with Jeff Hampton, and this guy figured out how to turn a tiny YouTube audience into a serious revenue stream. We’re talking $40,000-$50,000 a month from a channel with just 5,500 subscribers. No, that’s not a typo.

📰 About Jeff Hampton:

Jeff is a criminal defense attorney and asset protection expert for short-term rental owners. He’s also the founder of YouTube Rainmakers, a coaching business helping lawyers and other professionals turn video content into lead machines.

👉 Sasha and Jeff explore:

— How Jeff consistently books 3-4 consults a week just from YouTube.

— Why 300 views from the right audience are more valuable than 30,000 random ones.

— The power of ultra-niche content, like legal protection for Airbnb hosts.

— How he built multiple businesses while self-managing five short-term rental properties.

— What it means to be the “media director” of your own firm, and why it’s the CEO’s job.

— How Jeff systematized and delegated everything else in his firm so he could focus on media.

— His full-funnel repurposing strategy that amplifies every video across multiple platforms.

👉 Main Takeaways from the Episode:

— Target your ideal client avatar with every video instead of chasing vanity metrics.

— Use YouTube to build trust before the first call; it sells for you 24/7.

— Create ultra-specific content that speaks directly to one problem and dominates that niche.

— Document your processes (SOPs, dashboards, KPIs) to delegate and scale.

— Own your law firm’s social media strategy, lead the marketing, and don’t outsource your voice.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Jeff Hampton:

• Website: https://www.criminalattorneyfortworth.com/ 

• LinkedIn: https://www.linkedin.com/in/jeff-hampton-212ba218/ 

• YouTube: https://www.youtube.com/channel/UCG5k60JCWv0lG7Y0JEDOAVQ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this powerhouse episode, Sasha sits down with Josh Nelson, a guy who might just be the most business-savvy law firm owner you've never heard of. Josh runs a wildly successful estate planning and probate firm that brings in just under $12 million a year, and he built it from scratch with a business mindset that’s rare in this industry.

📰 About Josh Nelson:

Josh is the CEO of Nelson Elder Care Law, a high-volume estate planning law firm that helps over 150 families every month. He’s scaled the business beyond himself by building a leadership team, ditching billable hours, and focusing on real business metrics, things like cost per acquisition, average case value, and conversion rate.

👉 Sasha and Josh explore:

— Why hiring more lawyers won’t scale your firm and what to do instead

— The real cost of the acquisition trap at $1M/month revenue and how Josh is solving it

— How to structure a team that runs without you, and frees you to lead

— The surprising trick that keeps their clients’ loved ones safe in nursing homes

— His no-BS roadmap to replicate this model from scratch in any market

👉 Main Takeaways from the Episode:

— Stop doing everything yourself – delegate, automate, and focus on leadership.

— Build your marketing engine before you hire a big team, revenue first, then scale.

— Hire A-players and pay them well, it’s cheaper than constantly replacing people.

— Track only the law firm KPIs that actually move the needle, like booked consults per day.

— Invest in mentors or coaches who are 10 steps ahead of you, shortcut your growth.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Josh Nelson:

• Website: https://nelsoneldercarelaw.com/ 

• LinkedIn: https://www.linkedin.com/in/joshuanelsonjd/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this episode, Sasha sits down with Emily Hirsekorn, a former attorney turned career coach who’s helping lawyers build careers that actually align with their values. Emily spent years in legal practice and administration before realizing the path she was on wasn’t sustainable, so she pivoted. And now she helps other lawyers do the same, without blowing it all up.

📰 About Emily Hirsekorn:

Emily is a certified career coach who works primarily with attorneys and law students to help them find clarity, build confidence, and pursue fulfilling legal careers without the burnout. She’s the founder of Emily Hirsekorn Coaching and is a leadership coach for the Florida Justice Association.

👉 Sasha and Emily explore:

— Why burnout is rampant in the legal profession and how to recognize it early.

— How to craft a legal career that aligns with your values instead of draining your energy.

— The silent crisis of identity so many lawyers face when they realize law isn’t what they thought it would be.

— What law firm leaders can do to retain top talent and avoid losing great people to poor culture.

— The communication gap between tough-minded firm owners and their emotionally intelligent team members.

👉 Main Takeaways from the Episode:

— Build a law firm culture that goes beyond just being a “good employer”,  today’s talent expects more.

— Redesign your legal career to align with your personal values instead of settling for burnout.

— Improve internal communication by having honest conversations with your team regularly.

— Prioritize flexibility and emotional intelligence in your leadership style to retain top performers.

— Invest in leadership development so your managers actually know how to manage people, not just cases.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Emily Hirsekorn:

• Website: http://hirsekorncoaching.com/ 

• LinkedIn: https://www.linkedin.com/in/emilyhirsekorn/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if working less could actually make you more money? In this powerful episode, Sasha sits down with Mark Powers, co-founder of Atticus and one of the most trusted advisors to law firm owners for over 35 years. With over 20,000 attorneys coached under his belt, Mark reveals three surprisingly simple yet highly counterintuitive concepts that can completely transform your law firm over the next three years.

📰 About Mark Powers:

Mark is the original founder of Atticus, a firm that’s helped over 20,000 attorneys build practices that support their lives. With a unique blend of time management, business strategy, and vision-building tools, Mark has helped attorneys across all practice areas rethink what success looks like.

👉 Sasha and Mark Explore:

— Why most law firm owners are stuck working harder for less.

— Why burnout is not a badge of honor and how to design a firm that supports your life.

— What law firm owners must unlearn if they want to grow.

— How shifting from reactive to proactive time management unlocks new levels of freedom and revenue.

👉 Main Takeaways from the Episode:

— Prioritize law firm profitability over top-line revenue, take your profit first, run your firm on what’s left.

— Cut your hours strategically, design systems so your firm doesn’t rely on your constant presence.

— Raise your prices confidently, attract better clients who respect your value.

— Eliminate “heroic behavior”, stop doing everything yourself and start building a real team.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Mark Powers:

• Website: https://atticusadvantage.com/ 

• LinkedIn: https://www.linkedin.com/in/mark-powers-9a648ba/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this episode, Sasha sits down with Brian Chase, Managing Partner at Bisnar Chase and one of the most genuinely fulfilled attorneys you'll ever hear from. Not the Instagram highlight reel kind of happy, the real deal. After 33 years in the game, Brian still says, *“I love what I do. I can’t believe I get paid for this.”* Let that sink in.

📰 About Brian Chase:

Brian is the managing partner at Bisnar Chase, leading one of the top personal injury firms in the country. With 33+ years of experience, he's driven by one thing: making a real impact. From suing auto giants like Ford to recovering nearly a billion dollars for clients, Brian's success comes from his mission-driven approach.

👉 Sasha and Brian explore:

— Why Brian went into law not to chase money but to make an impact.

— How Brian found purpose in suing giant corporations like Ford, Takata, and Big Pharma.

— Brian’s philosophy on collaboration over competition, even in high-stakes litigation.

— The behind-the-scenes strategy of winning 7 and 8 figure verdicts.

— How faith, family, and fulfillment drive him more than dollars ever could.

👉 Main Takeaways from the Episode:

— Build purpose into your work so burnout doesn’t stand a chance.

— Align your team around a mission, not just law firm KPIs or money.

— Treat helping people as your business model, not just your marketing pitch.

— Pick your practice area with intention and build a firm that reflects what you actually believe in.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Brian Chase:

• Website: https://www.bestattorney.com/

• LinkedIn: https://www.linkedin.com/in/briandchase/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this episode, Sasha Berson sits down with Lisa Zeiderman, managing partner at Miller Zeiderman LLP, a powerhouse family law firm in New York with over 50 employees and more than 20 attorneys.



What makes this firm special isn’t just its size. It’s how they got there. Lisa shares the behind-the-scenes systems, philosophies, and people that helped her build one of the most successful family law firms in the country, and why most law firm owners are doing it backward.

📰 About Lisa Zeiderman:

Lisa is not just a brilliant attorney, she’s a natural rainmaker, team builder, and visionary firm leader. Her success came from a rare blend of skill, instinct, and knowing exactly what to delegate. From her early career in fashion to managing a multimillion-dollar firm with her partner and her husband, Lloyd, Lisa’s story is a blueprint for law firm growth.

👉 Sasha and Lisa explore:

— The real reason most lawyers struggle with hiring and how Lisa learned to build a team.

— How her husband Lloyd became the firm’s “secret weapon”.

— Why rainmaking came easy to her, and how attorneys can learn to be more charismatic.

— The firm’s bold approach to unlimited vacation and work-life harmony.

— How mentoring programs helped them scale from 2 attorneys to over 20.

👉 Main Takeaways from the Episode:

— Hire proactively before you hit capacity, not reactively when you're drowning.

— Define your firm’s culture early, then reinforce it every single day through actions and expectations.

— Teach your attorneys how to rainmake by helping them become more engaging, well-rounded professionals.

— Build a happy, high-performing law firm by leading with purpose, loving the work, and aligning your team to a meaningful mission.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Lisa Zeiderman:

• Website: https://lisazeiderman.com/ 

• LinkedIn: https://www.linkedin.com/in/lisazeiderman/ 

• Instagram: https://www.instagram.com/lisazeiderman/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this episode, Sasha Berson sits down with Liz Wendling, founder of The Rainmaking Coach, and one of the few experts laser-focused on the two most critical and overlooked moments in the client journey: the intake call and the consultation. If you think you're losing clients because of your marketing, you're probably wrong. You're losing them on the phone, before your attorneys even get a chance.

So if you're tired of consultations that ghost or intake calls that go nowhere, this episode is the wake-up call your law firm needs.

📰 About Liz Wendling:

Liz is the go-to consultant for law firms who want to stop leaving money on the table and start converting more leads into paying clients. She’s a sales coach for attorneys, without the sleaze. For the last 17+ years, Liz has been showing law firms how to turn intake and consultations into high-converting, human-first experiences.

👉 Sasha and Liz explore:

— What “being your highest and best self” during consultations really means.

— How to create an experience that makes prospects say: “I already like this firm.”

— Why your receptionist might be costing you a million bucks.

— Secret shopping: what it reveals, and why every firm should do it.

— The difference between marketing that gets leads, and systems that close them.

👉 Main Takeaways from the Episode:

— Create intake calls that make potential clients feel seen, heard, and understood before you dive into the legal stuff.

— Train your team to connect on a human level. Practice it regularly. Systematize it so it happens every single time.

— Engineer “wow” moments during client intake and consultations to instantly build trust, because trust is what gets them to sign.

— Leverage the fact that most firms ignore this. Stand out by being the one that doesn’t.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Liz Wendling:

• Website: https://www.therainmakingcoach.com/ 

• LinkedIn: https://www.linkedin.com/in/lizwendling/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this episode, Sasha Berson sits down with Jason Levin, keynote speaker, author of Relationships to Infinity, and founder of Ready Set Launch, to talk about the real reason your law firm might not be growing: you're not staying in touch.

If your inbox is full but your pipeline is dry, if you know a thousand people but barely talk to ten, this episode is a must-listen.

📰 About Jason Levin:

Jason is the founder of Ready Set Launch, where he helps attorneys and other professionals grow their practices through intentional relationship-building. He’s worked with partners, counsel, and managing partners to develop business, grow revenue, and even transition into retirement – all by leveraging one core skill: keeping in touch.

👉 Sasha and Jason explore:

— Why “keep in touch” is the most broken promise in business, and how to fix it.

— The #1 way attorneys sabotage their own legal business development and how to turn it around.

— How to grow your law firm without changing who you are, introvert or extrovert.

— The ideal client profile: why it matters more than any pitch deck or marketing funnel.

— Why your network is your net worth, especially in law.

👉 Main Takeaways from the Episode:

— Stay visible in your network, or risk being forgotten in a relationship-driven business.

— Build a networking system that fits your personality, no ninja skills required.

— Practice listening and connecting with intention, it’s a business skill and a life skill.

— Show up consistently, because the best rainmakers win with steady effort, not volume.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Jason Levin:

• Website: https://readysetlaunch.net/

• LinkedIn: https://www.linkedin.com/in/jasonlevinspeakertrainercoach/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

A remarkable man on a remarkable journey! In this episode, Sasha Berson swaps insights with John Cannon, the brilliant founder of Cannon & Associates. John breaks down how he scaled a criminal defense and family law firm to 15 attorneys in under 7 years… while serving in the National Guard, raising a family of three, and running a successful home building business.

📰 About John Cannon:

John Cannon is the founder of Cannon & Associates, a thriving Oklahoma City law firm specializing in criminal defense and family law. In just 7 years, John scaled his practice to 15 attorneys and 800+ cases with the right systems, while staying true to his mission of faith, family, and country.

👉 Sasha and John explore:

— How John built a 15-attorney, 30-staff firm in under 7 years while also serving in the National Guard.

— Why “shiny object syndrome” almost derailed his firm, and how hyper-focus became the key to growth.

— How the Cannon & Associates’ website generates 20K–40K monthly visitors through free, useful content.

— Why AI and video are the “next wave” for law firm marketing, and how to stay ahead of the curve.

👉 Main Takeaways from the Episode:

— Don’t chase every practice area: get really good at one thing before adding the second or third.

— Content compounds: write, record, and publish useful content consistently (it will snowball into cases!)

— Invest in your staff with clear roles and responsibilities. It’s the most profitable “marketing investment” you’ll ever make.

— Use AI today: spend at least 8 hours testing how chatbots rank firms in your niche and adjust your strategy to match.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with John Cannon:

• Website: https://jpcannonlawfirm.com/

• LinkedIn: https://www.linkedin.com/in/legal-cannon

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Are you running a law firm… or is your law firm running you? If you’re stuck working 60, 70, even 90 hours a week, wearing all the hats, and still feeling like you’re not getting ahead, this episode is a must-listen.

In this episode, Sasha Berson sits down with Elizabeth Miller, the founder of From Lawyer to Law Firm Consulting Group. Elizabeth shares insights from her 10+ years of experience helping solo and small law firm owners step out of survival mode and start running their firms like real businesses.

📰 About Elizabeth Miller:

Elizabeth is the founder of From Lawyer to Law Firm Consulting Group. With over a decade of experience helping small and mid-size law firms run smoother and scale smarter, she’s on a mission to help attorneys become business owners without losing their sanity.

👉 Sasha and Elizabeth explore:

— Why attorney billing is the #1 problem holding most law firms back.

— How to collect more of what you bill without chasing clients.

— Why your staffing issues might be your fault, and how to fix them.

— How bringing in the right administrator can free you up to focus on practicing law.

👉 Main Takeaways from the Episode:

— If you don’t get paid, you don’t have a law firm, you have a hobby. Fix your billing.

— Staffing isn’t just about finding people. It’s about keeping them, and that starts with you.

— Post-COVID staffing expectations have changed. If you’re not adapting, you’re falling behind.

— You can’t scale your firm if you’re stuck doing everything yourself.

— A law firm that runs like a business is worth more, whether you want to sell it one day or just get your life back.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/.

📞 Connect with Elizabeth Miller:

• Website: https://fromlawyertolawfirm.com/

• LinkedIn: https://www.linkedin.com/in/elizabeth-m-miller-mba-5b644b21/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this episode, Sasha Berson sits down with Gary Mitchell of OnTrackCoach, a pioneer in coaching lawyers and law firm owners for nearly two decades. In this episode, they break down how to escape the traditional, burnout-driven law firm model and create a business that works for attorneys. If you’re tired of feeling stuck in your own firm, this episode is for you!



📰 About Gary Mitchell:

Gary Mitchell is a law firm coach, author, and speaker who has spent the last 20 years helping law firm owners break free from the old, burnout-inducing firm model. Through his coaching, he enables attorneys to design firms that provide financial success and the lifestyle they want. He’s also the author of multiple books, with his latest, Growing a Law Firm to Suit Your Lifestyle, currently in the final editing stages.

👉 Sasha and Gary explore:

— Why so many lawyers feel trapped in their firms and how they can escape the grind.

— The biggest mistakes lawyers make when trying to grow their firms.

— Why the traditional law firm model is broken and what to do instead.

— How COVID-19 changed the legal industry and brought self-care to the forefront.

— Why a fulfilling life outside of law leads to a more profitable practice.

👉 Main Takeaways from the Episode:

— You don’t have to sacrifice your personal life to run a successful law firm.

— The most successful law firm owners prioritize leadership, HR, and law firm management, not just getting more clients.

— If your firm isn’t structured around your lifestyle, you’re setting yourself up for burnout. 

— Build a fulfilling life outside of your law firm to enhance your productivity and satisfaction. 

— A law firm that works for you instead of controlling you is possible; you just need the right strategy.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

�� Connect with Gary Mitchell:

• Website: https://ontraccoach.com/lawyer-coach/ 

• LinkedIn: https://www.linkedin.com/in/garyemitchell/?originalSubdomain=ca 

• Instagram: https://www.instagram.com/ontrac_coach/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

Have you ever thought about buying a law firm to grow your current business? Or maybe you’ve considered selling your law firm and cashing in on the years of hard work you’ve put in? Either way, this episode is a must-listen.



In this episode, Sasha Berson sits down with Jeremy Poock, Esq., the founder of Senior Attorney Match, a leading platform and brokerage focused on law firm sales and acquisitions. Jeremy shares insights from his 12+ years of experience helping small and mid-sized law firm owners navigate successful sales and purchases.

📰 About Jeremy Poock:

Jeremy Poock is an attorney and the founder of Senior Attorney Match. Since 2013, he’s helped dozens of law firm owners sell and buy firms, focusing on small business law firms with revenues typically under $10 million. Jeremy’s hands-on approach and deep understanding of law firm valuations and succession planning have made him a trusted advisor in the legal space.

👉 Sasha and Jeremy explore:

— Why most law firm owners overlook the opportunity to sell their practice.

— How law firm sales are evolving from “Law Firm Sales 1.0” (book of business) to “2.0” (brand and digital value).

— Why many lawyers are hesitant to buy firms, and how to overcome that mindset.

— How alternative business structures (ABS) and changes in regulations may reshape the legal industry.

— The role of personal goodwill in law firm valuation and how it impacts sales.

👉 Main Takeaways from the Episode:

— Growth through acquisition is an underrated strategy for law firm owners, but that’s changing fast.

— Many law firms are more valuable than their owners realize. Planning ahead can maximize the sale price.

— Culture fit is critical in any law firm sale. A mismatch can sink a deal, no matter how good it looks on paper.

— The legal industry is slowly moving toward greater acceptance of private equity and non-lawyer ownership, creating new opportunities (and risks) for law firms.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Jeremy Poock:

• Website: https://www.seniorattorneymatch.com/

• LinkedIn: https://www.linkedin.com/in/jeremypoock/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this episode, Sasha Berson and Steve Riley of Atticus reveal how hiring legal assistants strategically can transform your law firm’s growth. Learn which key roles drive sustainable revenue, how to build capacity before scaling, and the management systems needed for long-term success.

📰 About Steve Riley:

Steve Riley is a practice advisor at Atticus, where he helps lawyers build great practices and fulfilling lives. After practicing trial law and then transitioning to estate planning, Steve sold his firm and joined Atticus to guide other lawyers in scaling their firms sustainably. He brings decades of experience in law and practice management to his coaching and consulting.

👉 Sasha and Steve explore:

— Steve's journey from trial lawyer to estate planning firm owner to law practice advisor.

— The challenges he faced managing growing teams and how he overcame them.

— Why most lawyers struggle with growth and how to build the capacity needed for sustainable revenue.

— The importance of cultivating a great life to support a great practice.

— How to build effective management infrastructure and develop leaders within a law firm.

👉 Main Takeaways from the episode:

— To double revenue, you must first build an effective HR system and the capacity, hire and train people before the revenue surge.

— Manage the people and let them manage the cases.

 — Scaling requires tightening client intake to ensure only A+ clients are accepted. 

— Build a fulfilling life outside of your law firm to enhance your productivity and satisfaction. 

— After all, the key to growth is strong management systems and well-trained team leaders, not just marketing and sales. 

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Steve Riley:

• Website: https://atticusadvantage.com/team/steve-riley/ 

• LinkedIn: https://www.linkedin.com/in/stevenpriley/ 

 • Steve’s Podcast: https://podcasts.apple.com/us/podcast/great-practice-great-life-by-atticus/id1636511715 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights