Explorez tous les épisodes du podcast Grow Law Podcast

Hitting a wall with your law firm’s growth? One lawyer did for almost 2 years, then saw his “best month ever.” In this episode, guest host Andy Goldstrom, Principal Advisor at Grow Law, sits down with Daniel Blomgren, founder of Coepio Legal, an 11-year San Francisco business law firm, to break down how he hired a business coach, told his marketing partner to stop treating his ad spend as "set it and forget it", and built a highly lucrative referral network. The payoff: a potential 5-figure deal from one cold call. Daniel also shares how Coepio became a go-to legal partner for 100+ businesses across California. Should you hire a business advisor? Tune in today and find out.

📰 About Dan Blomgren:

Dan Blomgren is the founder of Coepio Legal, a business transactions law firm that acts as outside general counsel for hundreds of small businesses across the Bay Area, California, and beyond. Since launching the firm in 2015, Dan and his partner Kimberly Fong have built a team whose attorneys bring between 9 and 18 years of experience to every client relationship. Coepio Legal works with clients through the entire life cycle of a business, from formation and financing to eventual sale or exit. Dan is also one of the first clients of the Grow Law Advisory Group, working with Andy Goldstrom since early 2026 to build a more predictable referral pipeline and scale with intention.

👉 Andy and Dan explore:

— Why one small word, "and" instead of "or," in a lease turned into a $20,000 to $30,000 swing for a client.

— The year-one mistake Dan sees over and over in businesses that skip hiring an attorney early.

— Why Dan believes referral partners should make up half of a growing firm's business.

— How Daniel built a firm that serves 100+ businesses through every stage of growth.

— The referral system that uncovered potential $10K+ engagements from a single business connection.

— How to hold your marketing agency accountable (see the questions Dan asked that helped uncover 4X on his ROI).

— Why every business owner (including you) should work with a business advisor to prepare for the next stage of growth.

👉 Main Takeaways from the Episode:

— Audit your existing contracts and leases for small wording issues, like "and" versus "or," that can cost you thousands.

— Set a recurring, monitored cadence with your marketing partner this month. Don't just set it and forget it.

— Block dedicated time each week to reach out to potential referral partners, and follow up. The relationship is the strategy.

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/

📞 Connect with Dan Blomgren:

• Website: https://www.coepiolegal.com

• LinkedIn: https://www.linkedin.com/in/dan-blomgren-8b5a171a/

📞 Connect with Andy Goldstrom:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Only 1% of law firms can sustain $1M past 3 years. This lawyer did it for 10. In this episode, guest host Andy Goldstrom, Principal Advisor at Grow Law, sits down with Andrew Lopez, founder of Sequoia Legal, a Denver-based boutique firm, celebrating its 10-year anniversary. Andrew breaks down why he left big law during the '09 downturn, how a business coach (and one really critical hire) got him out of answering every intake call himself, and why he pulled back on Google Ads to reinvest elsewhere. Hear Andrew's warning about relying too heavily on AI for legal work. As he puts it, AI can be a powerful tool, but "it's your ass on the line" when you're the one giving the final legal advice. Tune in now.

📰 About Andrew Lopez:

Andrew Lopez is the founder and managing member of Sequoia Legal, a Denver corporate and international trade firm he built from scratch in 2016 after years at large firms, including Skadden, Arps, Slate, Meagher & Flom. He and his team advise companies on everything from entity formation and cross-border transactions to U.S. export controls and sanctions compliance, representing clients across Colorado and around the world. Roughly 80% of Sequoia's corporate work stays close to home in Colorado, while its international trade practice reaches clients as far away as the Middle East, Germany, and England. Andrew has partnered with Grow Law for six years, using data-driven marketing, content, and reputation strategy to grow Sequoia's online presence into a real business asset.

👉 Andy and Andrew explore:

— The breaking point that caused Andrew to leave Big Law, and what finally pushed him to build Sequoia Legal.

— How lawyers can use AI (without putting their firm at risk), including avoiding the very real confidentiality and hallucination concerns.

— The #1 marketing mistake that had Andrew drowning in calls, and how he built a system to spot qualified opportunities quicker.

— Why Andrew stopped investing in Google Ads, and the ROI analysis that changed where he put his marketing dollars.

— How Andrew turned his website, reviews, and online presence into a lead-gen asset instead of relying only on referrals.

👉 Main Takeaways from the Episode:

— Audit your current marketing spend against real ROI data this quarter, not just gut feel, before renewing any ad budget.

— Build a review request into every closed matter this month. It's one of the most overlooked growth levers for law firms.

— Set a minimum retainer policy today, and benchmark your hourly rates against the market this year so you stop leaving money on the table.

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/

📞 Connect with Andrew Lopez:

• Website: https://sequoialegal.com/

• LinkedIn: https://www.linkedin.com/in/andrew-lopez-a3081b67

📞 Connect with Andy Goldstrom:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Private equity isn't just knocking on your law firm's door anymore. It's already inside the building. In this episode, Sasha Berson welcomes back Tom Lenfestey, attorney, CPA, and founder of The Law Practice Exchange, for his second appearance on the show. Tom just published The Exit Blueprint, and he breaks down how new ownership rules in Arizona and Puerto Rico cracked the door open for outside capital, and what it actually takes for your firm to hit the numbers buyers want. They also swap real valuation stories, including Sasha's own business, which grew 16 times in value in just eight and a half years. Tune in today.

📰 About Tom Lenfestey:

Tom Lenfestey is an attorney, CPA, and the founder and CEO of The Law Practice Exchange (LPE), the marketplace and advisory firm built specifically for law firm sales, acquisitions, and succession planning. He launched LPE in 2013 after watching other professionals, like dentists and CPAs, plan structured exits that lawyers simply weren't given the tools to plan for themselves. Tom has guided attorneys through more than $350 million in law firm transactions, and his new book, The Exit Blueprint, lays out a stage-by-stage framework for planning, preparing, and executing a successful law firm transition.

👉 Sasha and Tom explore:

— The two states that changed who's allowed to own a law firm, and how this affects you

— The exact EBITDA number private capital wants to see before they'll even take your call

— Why some of the biggest platform plays are now chasing 20 million in EBITDA

— Why your marketing spend is really an investment in exit value, not just lead generation

— How a rushed exit can shrink a $2 million pipeline down to a $400,000 payout

— Which practice areas (after personal injury) are next in line for private capital

👉 Main Takeaways from the Episode:

— Audit your firm's EBITDA against Tom's benchmark: $5 to $10 million is the current minimum for the personal injury buyers active in the market today

— Redirect one marketing dollar this quarter toward brand-building instead of pure lead generation. Buyers pay multiples on the difference

— Schedule a professional valuation this year, even if you're not planning to sell for a decade

📞 Connect with Tom Lenfestey:

• Website: https://thelawpracticeexchange.com

• LinkedIn: https://www.linkedin.com/in/tomlenfestey

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Most law firms grow 3 to 5% a year. This one grew 100% in 2024. In this episode, Sasha Berson sits down with A.J. Bruning, co-founder of The Bruning Law Firm, who started his firm in 2016 with four people and has since built it into a nearly 100-employee operation closing in on $50 million. A.J. breaks down why his first big decision was getting himself out of practicing law entirely, how one unusual hire gave them a *huge* edge in Google Ads (you have to hear this), and how he cut average case time from 18 to 10 months. They also dig into the private equity wave now hitting the legal industry. Is your firm on PE's radar? It might be! Tune in now.

📰 About A.J. Bruning: 

A.J. Bruning is the co-founder of The Bruning Law Firm, the personal injury practice he launched in St. Louis in 2016 alongside his father and brother, starting with just one paralegal and a handful of cases. A former prosecuting attorney who tried 30 jury trials in four years, A.J. shifted out of the courtroom to focus on the firm's marketing, technology, and operations. Under his leadership, the firm adopted the Entrepreneurial Operating System, built its own case management system on Salesforce, and has landed on the Inc. 5000 list of fastest-growing companies. Today he's focused on turning the firm's data into what he calls a "layer of intelligence" powered by AI.

👉 Sasha and A.J. explore:

— How A.J. stepped away from practicing law to do *this* — and how it set them on track to hit $50M.

— How adopting the Entrepreneurial Operating System (EOS) made every department rigorously consistent

— Why buying leads across the entire state of Missouri (not just St. Louis) led to cheaper cases in less competitive markets

— How A.J. made an unusual hire to run Google Ads, and why it became one of their smartest recruits

— Why A.J. is building a "layer of intelligence" powered by AI on top of his firm's data

👉 Main Takeaways from the Episode:

— Audit your case data by stage. A.J. cut average case age from 18 months to 10 just by tracking it consistently.

— Map your BHAG backward. Write down where you want to be in five years, then work backward to today's systems, headcount, and marketing spend.

— Build a "layer of intelligence" on your data this quarter. Clean, organize, and centralize your data before layering AI on top of it.

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/

📞 Connect with A.J. Bruning:

• Website: https://www.bruninglegal.com/

• LinkedIn: https://www.linkedin.com/in/ajbruning/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Lawyers bill an average of just 1.8 hours a day. Where do the other 6 hours go? In this episode, Sasha Berson sits down with David Freeman, J.D., who has coached 10,000+ lawyers. David explains the *single-most important skill* you were never taught: how to turn relationships into revenue. He breaks down the "memory matrix" system to *never* lose a referral source, the "bio problem" costing lawyers new business, and the ChatGPT prompt to turn 2 referral sources into 10. BONUS: Hear the $100 bill trick that stopped millionaire partners from showing up late to meetings. Tune in today.

📰 About David H. Freeman: 

David H. Freeman, J.D., is the founder of David Freeman Consulting Group and the creator of Lawyer BookBuilder®, an online training and accountability system built to turn lawyers into rainmakers. Over more than 30 years, he has trained and coached over 10,000 lawyers and worked with more than half of the Am Law 200. A member of the National Law Journal Hall of Fame, David has been voted the #1 business development coach and consultant in the U.S. for multiple consecutive years and has authored or co-authored 14 books on law firm growth and leadership. He's also the creator of BD Buddy, a gamified platform that sends lawyers weekly business development check-ins.

👉 Sasha and David explore: 

— Why you must forget "success measures" (revenue) and focus on "progress measures" (the actions that drive it)

— David's "memory matrix" system to never lose track of a referral source

— The #1 thing your law firm bio is missing (it’s costing you new business)

— Why a quick video is far better than an email to build client relationships

— The $100 bill trick that stopped millionaire partners from showing up late to meetings

👉 Main Takeaways from the Episode:

— Audit your referral sources this month. If you have two or three, David's benchmark is to build toward ten over the next few years.

— Schedule one recurring block each week for a single business development habit, and track it with a simple yes/no check-in.

— Identify one relationship you've been managing entirely over email, and send a short video message instead this week.

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/

📞 Connect with David H. Freeman:

• Website: https://davidfreemanconsulting.com
• LinkedIn: https://www.linkedin.com/in/davidfreemanconsulting

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Most law firm owners ask, "How do I get more clients?" This CEO asks, "Why am I losing the people already calling me?" In this episode, Sasha Berson welcomes Shireen Hilal, Founder and CEO of Maior Consultants, who grew one national firm's revenue by 20% and profits-per-partner by 30%. She exposes an uncomfortable truth: *Most* law firms drop the ball with intake after blowing thousands on ads. As she puts it, “Leaky buckets are an expensive way to gather water!" Shireen also reveals her one-page FAQ trick that instantly upgrades your client experience, and the *genius* move of hosting an intimate 6-person dinner that makes you the go-to lawyer across your entire market. Don’t miss this!

📰 About Shireen Hilal:

Shireen Hilal is not your typical consultant. She spent 10 years as an AmLaw100 litigator, then walked into some of the biggest professional services firms in the world, leading operations for a $1B KPMG division, driving growth at BDO, and serving as COO of a national law firm where she grew revenue by 20% and profits-per-partner by 30%. Today, she runs Maior Consultants (maior means "bigger" in Latin), helping law firms of every size (from 4-attorney boutiques to 300-lawyer organizations) build revenue, fix their profit margins, and achieve their most ambitious growth targets.

👉 Sasha and Shireen explore:

— The #1 intake mistake that scares away prospects in the first 30 seconds, *after* you've already paid to reach them.

— The one-page FAQ trick: How you can avoid getting chased by frustrated clients for answers on their case.

— The *genius* referral dinner strategy that costs nothing and works with just 2 employees.

— (Important!) The Four Seasons vs. Motel 6 question you *must* answer before spending another dollar on ads.

👉 Main Takeaways from the Episode:

— Audit your intake this week: have someone call your firm during business hours and test pickup rate, warmth, and ability to answer basic questions — then fix what's broken before spending another dollar on ads.

— Identify your top 3 referral sources and arrange a private dinner around them. Show up with a one-page branded FAQ they can hand to their clients.

— Run a profit margin reality check: if net profit is below 20%, map your top cost line items — labor, rent, marketing — and set a concrete goal to reach 30–40% within the next 12 months.

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/

📞 Connect with Shireen Hilal:

• Website: https://www.maiorconsultants.com/

• LinkedIn: https://www.linkedin.com/in/shireenhilal/ 

📞Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if you could DOUBLE your revenue in under 18 months? Get ready, we’re dropping the *exact* blueprint! In this episode, Sasha Berson sits down with Krystal Champlin-Gerage, consultant to 250+ law firms across the U.S. and Canada. Krystal and Sasha expose the leaky bucket that almost *always* drains your law firm revenue (can you guess what it is?), why you must hire B-players over A-players, and a clear $2M to $10M growth roadmap you can steal today. Bonus: Discover why 90% of her most successful clients hired *someone else* to run their firm. Tune in now. 

📰 About Krystal Champlin-Gerage:

Krystal Champlin-Gerage is the CEO of RJH Consulting and one of the most sought-after law firm consultants in the country. Over the last 15 years, she has worked inside 250+ law firms across the U.S. and Canada (from solo practitioners to multi-million dollar firms) consistently helping them double revenue, plug operational leaks, and build businesses that run without the attorney at the center of everything. She is a Certified Executive Coach, DiSC Trainer, Emotional Intelligence Practitioner, and Six Sigma Lean certified. Her philosophy is simple: great law firms are built, not born.

👉 Sasha and Krystal explore:

— The "leaky bucket" problem that is bleeding your law firm dry.

— Why solo and small firms are sitting on revenue that's 1-2 years old, and how to go collect it.

— The 4-part formula for growing your law firm (planning, processes, people, profit).

— The exact $2M to $10M roadmap — leads, intake, client journey, and watching profit margins before scaling.

— Why 90% of Krystal's most successful clients hired someone else to run their firm.

— The #1 hiring trick: Why B-players are far better than A-players. 

— Why you *must* hire a business advisor (or two), no matter how experienced you are.

👉 Main Takeaways from the Episode:

— Audit your intake today. Call your own firm. Fill out your own contact form. See how long it takes to get a response.

— Pull your aging receivables report. If you haven't looked at it recently, you're likely sitting on revenue that's 6, 12, even 24 months old that you can still go collect.

— Get an advisor. Not a friend, not a colleague, not another lawyer, but someone who has built businesses, knows numbers, and will tell you the truth.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Krystal Champlin-Gerage:

• Website: https://www.rjhconsulting.com/

• LinkedIn: https://www.linkedin.com/in/krystalchamplin/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if you could *raise* settlement values by 20-30% automatically? It’s possible! In this episode, Sasha welcomes Kenny Eliason, CEO of Quilia, who interviewed 100 attorneys before building Quilia. His genius AI tool eliminates PI's #1 headache: unresponsive clients who derail cases. Kenny reveals the "suffering data" that most demand letters miss (and Quilia catches), how his app saves case managers 2-4 hours every day in client-chasing headaches, and why firms with 3 case managers are now running efficiently with just 1. And yes! Quilia plugs into your existing case management system in minutes! Tune in now.

📰 About Kenny Eliason:

Kenny Eliason is the CEO and co-founder of Quilia. As a former case manager turned tech entrepreneur, Kenny spent nearly a decade in personal injury law, then built a successful marketing agency before going all-in on LegalTech. After interviewing 100 attorneys, he created Quilia: the AI client portal that automatically reminds clients about appointments, tracks their treatment, collects documents, and syncs everything back to your case management system. Quilia delivers an astonishing 20-30% higher settlement value, and 2-4 hours of saved staff time every single day.

👉 Sasha and Kenny explore:

— How Quilia reminds clients, tracks appointments, logs pain scores, and syncs everything to Clio and Filevine.

— The "suffering data" in every PI case that gets missed, and how Quilia captures it to add ~20-30% per settlement.

— Why firms with 3 case managers are now running with 1, and where that freed-up budget *should* go.

— Why solo attorneys are the *biggest* winners, and how Quilia lets them compete with firms 10x their size.

— Why "optimize or die" is not just a warning for PI firms. It's already happening and the clock is ticking.

👉 Main Takeaways from the Episode:

— Ask your top 3 case managers about their biggest daily frustration. If it’s client chasing, calculate the daily hours lost, then multiply that by your average hourly cost per employee.

— Head to Quilia.com and book a free 12-minute demo to see if Quilia is the right fit for your firm.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Kenny Eliason:

• Website: https://www.quilia.com/

• LinkedIn: https://www.linkedin.com/in/kennyeliason

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Your best cases are hiding... in your referral network! In this episode, Sasha Berson sits down with Delisi Friday, Founder of First Call Friday, who scaled a PI firm from 7 to 8 figures and grew staff from 3 to 30, with ZERO ad spend. How? She engineered referrals! Delisi reveals the 4-part referral system your law firm needs, the 5 lawyers you *must* have in your network, and why "November is the new December" to send holiday cards (this is game-changing). BONUS: Hear how lawyers are making MORE money from rejected cases. Tune in now.

📰 About Delisi Friday:

Delisi Friday has been helping law firms grow since she was 15. Her father, a trial lawyer with 200+ trials to verdict, had her spend her summers answering phones at his firm. That hands-on upbringing turned into a 20-year legal career where she scaled a boutique PI firm from 7 to 8 figures and 3 to 30 staff through referrals alone. She has worked in four 8-figure businesses, 3 of them law firms, and helped build a company to $50M in 18 months. Today, as Founder of First Call Friday and host of the From Coffee to Cases podcast, Delisi trains lawyers across the country to turn their network into a robust referral machine.

👉 Sasha and Delisi explore:

— Why "November is the new December", and how *this* timing trick ensures you never get lost in the crowd.

— The 5 lawyers every attorney must have in their referral network (+ the practice area that generates the MOST referrals).

— The FREE app that hands out lawyer referrals every single week (almost nobody in legal is using this).

— The exact script to stay in touch with 100 referral partners without sounding salesy, pushy, or desperate.

— How the cases you reject today could actually become a huge revenue stream (yes, really!)

👉 Main Takeaways from the Episode:

— Open the Nextdoor app and search "lawyer" or "attorney." Respond to anyone asking for a recommendation in your practice area and city. It's free and takes 10 minutes.

—  Pull your last 90 days of rejected cases and identify which ones qualify for a shared attorney fee referral. Call those lawyers today, refer the cases, and start building a second revenue stream.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Delisi Friday:

• Website: https://www.firstcallfriday.com/

• LinkedIn: https://www.linkedin.com/in/delisifriday/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Legal Marketing, Law Firm Growth, Business Growth, Legal Industry Insights

Every PI law firm sounds *exactly* the same. “No fee till we win. We're the best.” Guess what? Clients don’t care! In this episode, Sasha Berson sits down with Stuart Foster, Co-Founder of Law Firm Fractional CMOs, who reveals his 3-step framework to find your TRUE differentiator or “your unique color jacket.” He breaks down the marketing strategy that took one firm from 30 to 600 qualified leads in 9 months, and why 40% of your marketing budget is being wasted. Bonus: You *must* hear his intake horror stories of one lawyer taking his own calls, and another redirecting them to untrained offshore speakers. Tune in now.

📰 About Stuart Foster:

Stuart Foster is not your typical marketing guy. As former VP of Global Brand Marketing at Hilton and CMO of Topgolf, he's driven hundreds of millions in revenue for some of the world's most iconic brands over his 30+ years in business. Today, as Co-Founder of Law Firm Fractional CMOs, he's bringing that same Fortune 500 firepower to law firms, helping them build robust growth engines, slash wasted spend, and stand out in a “sea of sameness.” He’s taken firms from 30 to 600 qualified leads in 9 months, and is committed to ensuring you achieve success in your own firm.

👉 Sasha and Stuart explore:

— His 3-step process to find your TRUE differentiator that competitors can't copy.

— The "pay peanuts, get monkeys" philosophy… why trying to save money with a junior marketer is costly!

— How 40% of your law firm’s marketing budget is probably being wasted.

— How one firm signed 600 cases without spending a single extra dollar on marketing!

— The *only* KPI you must demand from your marketing team (Hint: It’s not “impressions” or “clicks”)

👉 Main Takeaways from the Episode:

— Pull up your last marketing report — if it shows impressions, clicks, and traffic but not leads and signed cases, you need to demand accountability from your team.

— Over the next 6 months, ask clients two questions: "Why did you choose us?" and "What would you tell a friend about us?" — the pattern in those answers is your differentiation point.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Stuart Foster:

• Website: https://www.lawfirm-cmo.com/

• LinkedIn: https://www.linkedin.com/in/hstuartfoster/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

“Why won’t private equity touch my law firm?” Because you may have nothing of value to sell! In this episode, Sasha Berson sits down with Jordan Couch, partner at Palace Law, who has acquired 6 law firms. His take is extremely BRUTAL: “Everything you have of value… cannot technically be sold.” Your clients can leave. Your lawyers can leave. And your “systems” are probably just in your head… meaning they’re *worthless* during an acquisition. Jordan exposes what buyers actually look for in 2026 (it’s surprising!). If you want to sell your law firm at a *SERIOUS* profit, press “Play” today.

📰 About Jordan Couch:

Jordan Couch is a partner at Palace Law and a plaintiff-side attorney who has acquired 6 law firms — giving him a rare, inside look at what actually makes a firm valuable! With 10+ years in practice, Jordan has built systems that allow his firm to scale, streamline operations, and convert clients with brilliant strategies like “one call hiring.” He’s the author of 411 Tips for Solo and Small Firm Lawyers and a recognized leader in the legal space, serving 8+ years in WSBA leadership roles. His mission: turn lawyer-run jobs into real, sellable businesses that buyers are eager to invest in.

👉 Sasha and Jordan explore:

— Why most law firms are NOT sellable, and the brutal reason “your talent and clients” don’t count as *real* value.

— How Jordan evaluated and acquired 6 law firms, and the exact strategy he used to turn their case pipelines into HUGE profit.

— The “gas pedal” problem: why most law firm marketing stops working the second you stop paying.

— The risk of employee turnover during acquisitions: why one firm lost everyone overnight while another retained its ENTIRE team!

— How to systematize what’s in your head (using AI) so your firm can grow and sell for a bomb even without you.

👉 Main Takeaways from the Episode:

— Decide today: are you going for more clients (volume) or higher-value clients (premium)? Then align everything (pricing, intake, marketing, client experience) to that one path.

— Review your intake process. Are you making prospects wait days to hire you? Create a script, train your team, and aim to convert qualified leads on the first call. 

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Jordan Couch:

• Website: https://www.palacelaw.com/

• LinkedIn: https://www.linkedin.com/in/jordanlcouch

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Most law firm owners NEVER scale past $1M. You can be the exception! In this eye-opening episode, Sasha Berson sits down with Andy Goldstrom, Managing Partner at Midcourse Advisors and author of Grow Like a Pro, whose clients grow at an average of 40% per year (that’s 8X the industry norm!). Andy breaks down the main reason why 96% of firms plateau before hitting $1M, how one client went from $20K to $200K/month in under 18 months, and why "doing everything" is the real saboteur of your growth. P.S. You do *not* want to miss Andy's blueprint for turning a $10M law firm into a $13M exit, by design, not by accident. Tune in now.

📰 About Andy Goldstrom:

Andy Goldstrom is the Managing Partner of Midcourse Advisors and now the lead advisor at Grow Law, where he helps law firm owners grow their practices quickly and profitably. A two-time Inc. 500 business owner, Andy built a real estate brokerage division from a single employee to 500+ with 30%+ margins, then took over and scaled a national recycling company before both companies were sold to Fortune 500 acquirers. He has hired over 500 people, run a $100M+ firm, taught entrepreneurship as a university professor, and spent the last decade coaching law firm owners to grow on average 40% a year — roughly 8x the typical pace. He's also the author of Grow Like a Pro, with a new edition built specifically for law firm owners releasing this week.

👉 Sasha and Andy explore:

— Why Andy's clients grow at 40% a year while most firms crawl at 3–5%

— The one-client focus that took a firm from $20K to $200K a month in 18 months

— Why only 4% of firms reach $1M, and just 1% sustain it past two years

— The 7-year service life cycle, and why getting "comfortable" is where your growth dies

— Why most law firm advisors are one-hit wonders, and what three real exits actually teach

— The lieutenant-vs-specialist test for spotting your next leader

— Why even great operators keep two advisors on call, never just one

👉 Main Takeaways from the Episode:

— Pick one core client type this quarter and pour your marketing, networking, and systems into it. Focus, not hustle, is what unlocks 40% growth.

— Run the "lieutenant test" on your team: a real leader says "I've got this — it's already underway," a specialist waits for instructions. Identify which you actually have.

— Start your exit prep now, not six months before you sell. Build the pipeline, systems, people, and succession plan an investor will pay a premium for.

If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/

📞 Connect with Andy Goldstrom:

• Website: https://midcourseadvisors.com/

• LinkedIn: https://www.linkedin.com/in/andygoldstrom/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (954) 620-5521

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Are you using ChatGPT like Google? Big mistake. HUGE! In this episode, Sasha Berson sits down with Derek Weber, a 20+ year entrepreneur, to discuss how Derek applied AI in a highly strategic way to achieve a *MASSIVE* 30% top-line growth and add over $500K in profit in under 3 years. As Derek puts it, “AI is a genius-level intern with access to the greatest library.” Are you giving it a Post-It note or actually *engineering* your prompts? BONUS: See how AI can replace your $800/hr business advisor to scale your law firm so much faster. Press ‘Play’ now.

📰 About Derek Weber:

Derek Weber is a 20+ year entrepreneur, CEO of GBG Marketing, and founder of Lead With AI, where he helps leaders turn AI into their *biggest* competitive advantage. He specializes in building human-centric, AI-powered systems that reduce manual work by up to 80% and streamline operations. Under his leadership, his team achieved 30% revenue growth and added $500K+ in profit in under 3 years through strategic AI implementation. Derek leads a 12-month AI curriculum and is a sought-after speaker helping organizations move from scattered experiments to scalable, results-driven systems.

👉 Sasha and Derek explore:

— How to turn AI into a $800/hour business advisor for just $20/month, and use it to scale faster.

— How Derek applied a methodical AI system to achieve 30% top-line growth and add $500K+ in profit.

— Why most firms get generic, useless AI outputs, and the *EXACT* way to fix it using structured prompts.

— How to use the 10-80-10 framework to eliminate up to 80% of repetitive, non-client-facing work across your team.

👉 Main Takeaways from the Episode:

— Rewrite ONE AI prompt you use (email, intake analysis, report). Add: your firm type, target client, goal of the task, and exact output format (bullets, tone, length). You’ll see a massive jump in the quality of output.

— Pick ONE repetitive task your team does weekly (follow-ups, summaries, reports) and apply the 10-80-10 rule: spend 10% setting it up in AI, let AI do 80%, then refine the final 10%.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Derek Weber:

• Website: https://leadwithai.us/

• LinkedIn: https://www.linkedin.com/in/derekaweber

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Most law firms convert just 3% of their traffic… a few convert 11%! In this thrilling episode, Sasha Berson sits down with Daniel Steinberg, founder of LawBrokr, a *phenomenal* platform that replaces boring, high-friction “Contact Us” forms with a unique, high-converting conversational intake experience. The result: A 5X lead growth! Daniel explains how his conversational workflow is inspired by (yes!) TikTok and Instagram quizzes to get more prospects to engage! BONUS: He also reveals how to pinpoint *EXACTLY* where leads drop off. Are you serious about signing more cases? Watch now.

📰 About Daniel Steinberg:

Daniel Steinberg is the founder and CEO of LawBrokr, a legal tech company helping law firms unlock more signed clients from the website traffic they already have. Since launching in 2021, he has helped firms boost conversions from 3% to 11% through smarter digital intake. A former partnerships leader at Clio, with experience at EY and Influitive, Daniel built LawBrokr after drawing inspiration from TikTok, Instagram quizzes, and e-commerce brands. Based in Toronto, he’s also a sports fanatic, coffee lover, and entrepreneur passionate about smarter growth.

👉 Sasha and Daniel explore:

— How to boost your website conversions from 3% to 11% *without* buying more traffic.

— Why outdated “Contact Us” forms create high bounce rates, poor data, and dead-end consultations.

— Why LawBrokr uses TikTok, Instagram quizzes, and e-commerce psychology to get more prospects to engage.

— How to pinpoint EXACTLY where leads drop off on your website.

— How your firm can go live with this brilliant intake system in as little as 72 hours.

— How Law Broker standardizes digital intake across *every* marketing channel: PPC, social, Avvo, Google My Business, your website.

👉 Main Takeaways from the Episode:

— Audit your intake flow today: If your contact form is confusing or repetitive, simplify it into short step-by-step questions.

— Track where leads are dropping off: Review your website analytics to see where prospects abandon the process (landing page, form start, form completion, call click, etc.).

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Daniel Steinberg:

• Website: https://www.lawbrokr.com/

• LinkedIn: https://www.linkedin.com/in/dsteinberg9?originalSubdomain=ca

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

How do you go from 0 to 300+ cases in just 26 months? Break the rules! In this episode of the Grow Law Podcast, Sasha Berson sits down with Lee Rudin, founder of Rudin Law and creator of the “Get Rude” brand. Lee breaks down why referrals alone are risky, why you should invest at least ~10K in ads to see results, and (yes!) his #1 trick to LOWER client acquisition costs. Lee also shares a story about how being called an “ambulance chaser” made him create one of his BEST social media campaigns ever. Tune in now.

📰 About Lee Rudin:

Lee Rudin is the founder of Rudin Law and the force behind the bold “Get Rude” brand. Based in New Orleans, he grew from 0 to 300+ cases in 26 months by moving away from traditional SEO and PPC-heavy strategies and going hard on bold branding and social media. Known for his unconventional approach, Lee helps clients fight back, and shows lawyers how to ditch “spray and pray” marketing and build a unique brand that brings in cases.

👉 Sasha and Lee explore:

— Why it’s not worth investing in paid ads unless you can commit ~$10K/month.

— How being called an “ambulance chaser” turned into one of Lee’s BEST marketing campaigns.

— How Lee went from 15 to 30+ cases a month with bold social media content.

— Why referrals are RISKY and what you need instead to build a predictable, scalable case flow.

— How branding (i.e., showing your face and message over and over) lowers your cost per case over time.

👉 Main Takeaways from the Episode:

— Before hiring a PPC vendor, write this down: cost per case, monthly budget, and expected return. Then ask your agency: “Can this realistically work within my budget?” If the answer is vague, proceed with caution.

— Choose one (social, PPC, referrals) and commit. If it’s social: post consistently and don’t worry about being too professional.

— Take a common criticism or stereotype in your industry and flip it into content (like Lee’s “ambulance chaser” video). Don’t play it safe.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Lee Rudin:

• Website: https://www.getrude.com/lee-rudin/

• LinkedIn: https://www.linkedin.com/in/leerudin

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

This is the kind of growth 99% of law firms only dream of! In this episode, Sasha Berson chats with Josh Schmerling, co-founder of LawPro.ai. His impressive AI tool helped take his firm from 200 to 1,000+ active cases! It also cuts time on desk by 20–30% and uncovers tiny “nuggets” in medical records (sometimes one sentence) that can dramatically increase case value! You’ll hear how his team stopped doing low-value work (like reading records all day) and started calling clients more and stacking those referrals. This episode will change the game. Tune in now.

📰 About Josh Schmerling:

Josh Schmerling is a partner at Zirkin & Schmerling, and the Co-founder of LawPro.ai. He’s recovered tens of millions for clients and scaled his firm from just 200 to 1,000+ active cases. Named a Super Lawyer and National Trial Lawyers Top 40 Under 40, Josh brings serious courtroom credibility and sharp business insight. Today, he helps PI firms use AI to move cases faster, increase value, and grow smarter.

👉 Sasha and Josh explore:

— The #1 AI tool to spot “hidden nuggets” in medical records (one missed sentence can significantly affect case value).

— How to cut time on desk by 20–30%, and use that time to call clients more.

— The brilliant move to unlock an ENORMOUS number of referrals without increasing marketing spend.

— The before/after: going from ~200 active cases to 1,000+ without proportional cost increases.

— Why relying on co-counsel can drain ~40% of your profits (and what to do instead).

👉 Main Takeaways from the Episode:

— Inquire about LawPro.ai today and test if it can help you reduce case handling time and uncover hidden value in your files faster.

— Reassign one team member from admin work to client communication (calls, updates) and track referral changes over 60 days.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Josh Schmerling:

• Website: https://www.lawpro.ai/

• LinkedIn: https://www.linkedin.com/in/josh-schmerling-287489ab/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

You’re making some HUGE client relationship mistakes… and losing referrals! In this episode, Sasha Berson sits down with highly acclaimed speaker Barb Betts, who has 23+ years in business and leadership. After building a 7-figure business with zero ads, Barb shares simple, repeatable systems to drive consistent introductions. She also explains why *EVERYONE* in your firm (even your receptionist!) is in sales and how to train them to close deals. Tired of stressing about business? Tune in now.

📰 About Barb Betts:

Barb Betts is a human connection expert, keynote speaker, and CEO with 23+ years of experience in business. She built a 7-figure business with zero ads or cold outreach… just authentic, trust-based connections. As the author of The Relationship Advantage and speaker for brands like Fidelity and LVMH, Barb teaches leaders how to generate referrals, grow faster, and build influence through genuine human connection.

👉 Sasha and Barb explore:

— The 5x5 rule: Send 5 daily messages to 5 of your best clients.

— A brilliant (non-awkward) way to connect with old contacts

— How even 3 referral partners can produce ~40 cases/year

— Why everyone in your firm (even your receptionist) is in sales

— Why Facebook is the easiest place to find the best “referring type people”

👉 Main Takeaways from the Episode:

— Reach out to 5 referral partners daily (use Barb’s 5x5 rule) to stay top of mind

— Post this on Facebook: “Planning a trip to [destination] — any recommendations?” The people who respond are “referring type people” even for attorneys!

— Train your team to spot key moments in clients’ lives (loss, wins, milestones) and respond with thoughtful gestures immediately

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Barb Betts:

• Website: https://barbbetts.com/

• LinkedIn: https://www.linkedin.com/in/barbbetts/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Thinking of starting a podcast? This is your sign! In this episode, Sasha Berson chats with Robert Hanna, the founder of the UK’s #1 legal podcast, Legally Speaking. Robert breaks down how to pick a great niche, and how he *reached an audience of 7,000 lawyers* on his first episode! Today, Robert has grown his show to reach 6,500 cities and attract $5 billion in sponsors. He’s *THE* guy to listen to! With the threat of AI looming, you must personal brand. What better way than with a podcast? Watch now.

📰 About Robert Hanna:

Robert Hanna is the host of Legally Speaking, the UK’s #1 legal podcast, reaching 6,500 cities. As a specialist in legal careers, Robert seeks to inspire, entertain, and educate his audience on the nuances of the legal world. He has secured major sponsorships worth $5 billion from companies like Clio, and now advises firms worldwide on how to dominate their niche through innovation and community.

👉 Sasha and Robert explore:

— How Robert reached 7,000+ lawyers on his very first episode.

— How to pick a great niche (or topic of influence) for your podcast.

— The 30-minute recording trick that creates 6 months of content!

— Why social media is “rented land” and where you must take your audience instead.

— How AI is taking jobs and why starting a podcast is vital to building your personal brand.

— Why waiting is a mistake. Start your podcast now, before you feel "ready."

👉 Main Takeaways from the Episode:

— Claim your podcast name and buy the domain. 

— Record one 15-minute video answering a top client FAQ. Split it into 5 social clips.

— Identify 10 non-competing attorneys. Invite one to a "15-minute spotlight" interview to expand your reach and leverage their audience.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with  Robert Hanna:

• Website: https://legallyspeakingpodcast.com/

• LinkedIn: https://www.linkedin.com/in/roberthanna/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Watch out… you’re losing clients to ChatGPT! In this episode, Sasha Berson sits down with Austin Brittenham, co-founder of 2nd Chair, to break down his insanely cool legal AI tool, Relay. This lets you deploy a private, branded AI in just 30 minutes to answer "quick questions" from clients. Today, most clients rush to ChatGPT and never reach you. With Relay, you’ll capture them in your very own secure AI ecosystem. Law firms can scale to 200+ active cases without popping $100,000+ for a new associate. Tune in now.

📰 About Austin Brittenham:

Austin is an attorney and the co-founder of 2nd Chair, a company that is rapidly bridging the gap between high-level lawyering and cutting-edge technology. His team built Relay, a virtual assistant that evolved into a branded client communication, automated response, and billable AI workflow platform. Now, clients can get quick answers and press a button to send you their business. Austin is on a mission to help owners work faster, protect their time, and generate net-new revenue.

👉 Sasha and Austin explore:

— How to get your own branded AI to capture “quick questions” from clients. 

— Why using free tools like ChatGPT is a risky game for lawyers.

— How to scale to 200+ active cases without the overhead of a new $100k associate salary.

— A quick guide to deploy Relay in 30 minutes.

👉 Main Takeaways from the Episode:

— In your current AI tool, confirm if your prompts are being used for model training. If so, stop feeding it client-specific data.

— Go to www.2ndchair.ai to book a demo for Relay. This handles secure, branded client communication, automated responses, and billable AI workflows, all for $500 per seat per month.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Austin Brittenham:

• Website: https://www.2ndchair.ai/

• LinkedIn: https://www.linkedin.com/in/abrittenham/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

This is unheard of growth, but it’s VERY possible. In this episode, Sasha Berson sits down with Andy Goldstrom, Managing Partner at Midcourse Advisors, whose clients grow at an average pace of 40% per year (not a typo!). He explains why most law firm owners are stuck at $2-3 million, why hiring A-players is your *biggest* mistake, and why your intake process is crushing your growth. P.S. You do *NOT* want to miss how even a modest-sized law firm can create a $10 million exit. Tune in today.

📰 About Andy Goldstrom:

Andy Goldstrom has done what most business advisors only talk about: he built two companies from the ground up, landed them both on the Inc. 5000 list, and sold them to Fortune 50 buyers. Now, as Managing Partner of Midcourse Advisors, he's channeling 20 years of experience into one mission: helping law firm owners grow at an astonishing rate of 40% per year. Andy has hired over 500 people, maintained a 98% employee retention, and knows what it takes to scale a business without losing your team — or your mind.

👉 Sasha and Andy explore:

— The exact formula used by smart law firms that grow at 40%.

— Why hiring B players is *far* better than hiring A players.

— Why your intake process is likely broken… and silently eating away at your growth.

— How a "modest" law firm, set up right, can become a $10 million exit.

— Why the *best* time to plan your exit is right now — even if you're 20 years away from it.

👉 Main Takeaways from the Episode:

— Block one hour this week to write your firm's 3-year vision: revenue target, team size, services. Then schedule a team meeting and share it with your staff.

— Schedule individual check-ins with every person who reports to you this month. Ask them about their growth, their challenges, and what they need from you.

— Go to your next networking event with a target list. Pick 3 specific people you want to connect with, do your homework on them in advance, and follow up within 24 hours.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Andy Goldstrom:

• Website: https://midcourseadvisors.com/

• LinkedIn: https://www.linkedin.com/in/andygoldstrom/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if we told you… you’re *significantly* overpaying on your tax bill? In this episode, Sasha Berson sits down with Moshe Amsel, CPA, enrolled IRS agent, and tax strategist, for a jaw-dropping conversation about how high-earning attorneys are *legally* slashing their tax bills (some by as much as $250,000!) and building generational wealth. Moshe breaks down the strategies most CPAs have never heard of, and drops eyebrow-raising insights on how Donald Trump was able to tell the world, “I pay $0 in taxes.” How much are YOU leaving on the table every single year? Watch now.

📰 About Moshe Amsel:

Moshe Amsel is the brilliant founder and CEO of Profit with Law, on a mission to empower law firm owners to build significant generational wealth. He has spent decades helping high-earning attorneys like you legally slash their tax bills and see tremendous success in growing their business. Inspired by his grandfather (a Holocaust survivor who built generational change for 36 grandchildren), Moshe brings a powerfully personal approach to helping lawyers keep more of what they earn, forging a legacy they can pass on.

👉 Sasha and Moshe explore:

— The *critical* difference between a CPA and a tax strategist (confusing the two is costing you).

— The Augusta Rule: how to turn $52,000 of personal expenses into a legal business deduction.

— The advanced “partnership strategy” that lets you walk away with $250K in tax savings.

— Why waiting until November to think about taxes could cost you 5-10 tax savings options.

— How to legally pass tax-free money to your children and set them up for life.

— The real reason building assets (not maximizing your income) is the move every attorney needs to make.

👉 Main Takeaways from the Episode:

— Google "Augusta Rule" and calculate how many days per year you host meetings or events in your home. That number multiplied by your home's daily rental value is money you're currently leaving on the table.

— If you're earning over $494,000 as an attorney, ask a tax strategist this week whether you're losing your QBI deduction.

— Open a Roth IRA for your child this week. If they're earning any income — even working in your business — they're eligible. 

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Moshe Amsel:

• Website: https://www.profitwithlaw.com/pwl-about

• LinkedIn: https://www.linkedin.com/in/mosheamsel/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Your margins are shrinking fast. Your associate is about to become… AI! In this episode, Sasha Berson sits down with Colin Levy, a 17-year legal tech expert, for an eye-opening conversation about how AI is rattling the legal world, shrinking profit margins, and threatening legal jobs. Colin gives law firm owners a jarring wake-up call: “The fastest way to become *LESS* in demand is to pretend the world isn’t changing.” How do you plan to stay relevant over the next 3–5 years? This episode is your wake-up call! P.S. It isn’t doom and gloom. Think of it as pessimistic pragmatism. Watch now.

📰 About Colin Levy:

Colin Levy is a brilliant legal technology expert, educator, and General Counsel of Malbek who helps legal professionals make sense of rapidly changing technology. With over 17 years in legal tech, Colin specializes in translating complex tools into practical strategies that law firms can actually use. He’s the author of The Legal Tech Ecosystem, co-author of CLM for Dummies, and editor of the Handbook of Legal Tech. Colin regularly speaks to law firms, in-house teams, and professional organizations on AI and the future of legal work.

👉 Sasha and Colin explore:

— How junior associate work is already disappearing as AI takes over legal research, drafting, and routine case tasks.

— The #1 reason your law firm tech adoption will fail (Watch out for the “T” word)

— How most firms only use ~20% of their practice management software (like Clio), leaving profits on the table.

— How backend software (intake, billing, workflow, client portals) will free lawyers to focus on higher-value work.

— The *biggest* advantage in an AI-driven legal world: operational discipline paired with human relationships.

👉 Main Takeaways from the Episode:

— Map your client intake from first contact to signed agreement. Cut one step that creates friction or delays in onboarding.

— Assign one person to own tech adoption in your firm. Schedule a live training session instead of sending another tutorial link.

— Write down one skill you’ve avoided learning because it feels uncomfortable. Spend 30 minutes on it this week.

📞 Connect with Colin Levy:

• Website: https://www.colinslevy.com/

• LinkedIn: https://www.linkedin.com/in/colinslevy/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

How did one lawyer go from a silent phone to a wildly successful probate firm? Come find out! In this episode, Sasha Berson chats with Darren Findling, brilliant founder of The Probate Pro. They talk about his journey from working in a tiny closet office to leading one of the *most* successful probate firms in the U.S. Darren breaks down his growth formula: skipping billboards and consumer ads, building a B2B referral engine instead, and focusing on real, authentic relationships. His approach to “making the phone ring until it smokes” paid off big time! Tune in now.

📰 About Darren Findling:

Darren Findling is the highly accomplished founder and President of The Probate Pro. With a legal career spanning over 30 years, he has built one of the most successful probate firms in the United States by combining an “always learning, always-on” leadership style, a referral-driven growth model, and a deep interest in people. Darren has been featured in The New York Times, The Wall Street Journal, and The View, and his firm has been recognized by Law Firm 500 as one of the fastest-growing law firms in the country from 2017 to 2019.

👉 Sasha and Darren explore:

— How billboards, radio, and consumer ads cost more than the case itself (and why B2B referrals are better!)

— How *not* to let ego kill your business: pick a name after your service (e.g., Probate Pro), not yourself.

— The #1 leadership mistake: assuming the best lawyers make the best managers.

— How AI is now the arbiter of knowledge. Make up for this with genuine relationships (this can’t be outsourced, only DIY’ed)

👉 Main Takeaways from the Episode:

— Pick one professional referral partner (CPA, attorney, realtor, financial advisor) and book a coffee meeting with them this week. Ask how you can support *their* business first.

— Write down the one idea you’ve been avoiding because it’s uncomfortable (asking for referrals, following up, speaking up). Do it this week.

— Identify one leadership role currently filled by a lawyer that should be filled by a non-lawyer operator.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Darren Findling:

• Website: https://theprobatepro.com/

• LinkedIn: https://www.linkedin.com/in/darren-findling

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Are you wildly busy? That might *not* mean you’re wildly successful! In this episode, Sasha Berson sits down with Phyllis Sisenwine, a 25+ year pioneer in lawyer business coaching. Together, they break down what separates a law firm owner making $400,000 from a law firm CEO making over $1 MILLION. Explore how those top “CEO” lawyers use delegation, referrals, and speaking engagements to scale faster. We can confirm: It *is* possible to get more clients without sacrificing your personal life. Tune in now.

📰 About Phyllis Sisenwine:

Phyllis Sisenwine is a Master Certified Coach (MCC). She has spent more than 25 years helping lawyers build more profitable and better-run law firms. She works with solo attorneys and law firm owners on business development, delegation, referrals, and time management. Phyllis is also a nationally recognized motivational speaker, the author of Market You Must, and a frequent radio and TV guest. She is renowned for her high-energy, hands-on coaching style.

👉 Sasha and Phyllis explore:

— How to spot $25/hour tasks and delegate them so you can focus on $300/hour work.

— The “lady in red” branding lesson that created unexpected business opportunities.

— Why alumni networks and bar associations are *HUGE* gold mines for business.

— How TOP attorneys leverage speaking engagements (free ones!), referrals, and one-on-one meetings.

— Why “meeting with yourself” is the most profitable habit you can develop.

👉 Main Takeaways from the Episode:

— Pick one growth channel (speaking gigs, building referral pipelines, or 1:1 meetings with potential clients and partners) and schedule it weekly. Consistency is vital.

— Identify $25/hour tasks and delegate them so you can spend time on $300/hour work.

— Block 2 hours every week for uninterrupted thinking time to map your law firm’s growth plan.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Phyllis Sisenwine:

• Website: https://powerfulcoaching.com/

• LinkedIn: https://www.linkedin.com/in/phyllissisenwine

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

The future is bright (but terrifying). Are you ready for the next 3 years? In this eye-opening episode, Sasha Berson interviews CJ Advertising CEO Micki Love (a 32-year legal industry veteran). They discuss how AI will completely revolutionize the client attraction game come 2028. Find out where AI crushes it with marketing and intake, and where authentic human connections still rule supreme. Micki also reveals the COSTLY mistake most firms make with 60% of their leads. Future-proof your law firm. Tune in today.

📰 About Micki Love:

Micki Love is the talented CEO & President of CJ Advertising and a 32-year legal industry veteran. She started her career as a runner at a small personal injury firm in Kentucky and rose to become COO, helping scale the firm to 175+ employees across multiple states. After advising law firms nationwide through Vista Consulting, Micki joined CJ Advertising in 2018, where she now leads strategy, growth, and client success.

👉 Sasha and Micki explore:

— How AI is reshaping intake, operations, and client attraction (and where authenticity still shines).

— Why referrals continue to outperform every marketing channel.

— The “100-touch-point” strategy smart firms use to get remembered.

— The *very* costly mistake most firms make with 60% of their leads.

— How smaller firms can now catch up to “800-pound gorillas” using content, visibility, and smarter systems.

👉 Main Takeaways from the Episode:

— Stop ignoring rejected leads. Build a simple nurture system (email + text + check-ins) for the 60% who don’t become clients today.

— Strengthen your referral engine: add post-case follow-ups, anniversary messages, and client surveys.

— Create authentic content (avoid AI avatars). Record short videos answering real client questions and share them across platforms.

— Don’t rely on one channel. Use at least 8 to 12. Grow your visibility across referrals, email, video, community presence, SEO, and more.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Micki Love:

• Website: https://www.cjadvertising.com/

• LinkedIn: https://www.linkedin.com/in/milove

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Is a 20-25% profit margin only a dream? Not for the top firms! In this episode, Sasha Berson sits down with fractional CFO Ryan Kimler to figure out what separates “meh” firms from the 4% that cross $1 MILLION. Ryan explains how smart owners reverse-engineer their growth, starting with their take-home pay. They dig into some math (it’s fun, we promise), like payroll, overhead, and marketing, to hit that golden 20–25% profit margin. Tune in today.

📰 About Ryan Kimler:

Ryan Kimler is the founder of Net Profit CFO, with a highly impressive track record. He partners with law firm owners to increase net profit margins by 52%+ and unlock 6 figures in additional owner distributions — often within 90 days! Ryan is also the creator of the Profit Clarity Blueprint™, a system built to replace reactive financial decisions with clear profit targets, cashflow forecasting, and CEO-level visibility. You can find Ryan at The Legal CFO podcast, where he teaches lawyers how to run firms that actually pay them back.

👉 Sasha and Ryan explore:

— Why only 4% of businesses cross $1M — and how to model a profitable, scalable firm after them.

— Why start with take-home pay, then reverse-engineer your profit, staffing, and revenue.

— Ryan’s law firm benchmarks: ~20% overhead, ~45% payroll, and 10–15% marketing.

— Why your billable staff must generate 3–5x their total compensation.

— Why chasing revenue without profit margin backfires ($1M more work can mean just $13K in profit).

— The CEO shift that creates 7-figure law firms.

👉 Main Takeaways from the Episode:

— Audit your expenses using Ryan’s benchmarks: aim for ~20% overhead, ~45% payroll, and 10–15% marketing to unlock 20–25% profit.

— Run the ROI test: every billable team member should generate at least 3–5x their total compensation.

— Shift into CEO mode: block weekly “thinking time” on your calendar to focus on strategy, systems, and growth (not cases).

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Ryan Kimler:

• Website: https://netprofitcfo.com/

• LinkedIn: https://www.linkedin.com/in/ryankfinancialclarityllc/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Be lazy. Grow your law firm like crazy! In this episode, Sasha Berson sits down with the “CEO whisperer”, Cameron Herold, who helped a business scale from $2M to $106M in just 6 years! Cameron explains why most founders get trapped doing work they hate, what to delegate using a *BRUTAL* thought experiment, and why every successful firm has a CEO and COO. Serious about growing without the stress and exhaustion? Tune in today.

📰 About Cameron Herold:

Cameron Herold is the wildly talented founder of the COO Alliance and host of the Second in Command Podcast. He’s often called the “CEO Whisperer” — the guy leaders call when their company is growing fast and starting to feel messy. Cameron helped scale 1-800-GOT-JUNK from $2M to $106M in 6 years, then spent the years after teaching CEOs and COOs how to grow without burning out. He’s written 6 best-selling business books, spoken in 29 countries, and teaches leaders how to step out of the way and let their firms grow without them.

👉 Sasha and Cameron explore:

— How delegating low-value work yields better decisions at the top.

— What the 2-hour rule is: If you could only work 2 hours a day, what would you focus on?

— How to split vision and execution. This CEO–COO advantage is your biggest growth accelerant.

— Why hiring a strong operator pays for itself within the first few months… even with a $240K salary!

— Why firms that scale too fast are forced into painful turnover later.

👉 Main Takeaways from the Episode:

— Run Cameron’s 2-hour thought experiment: if you only had 2 hours a day to work, decide exactly what stays on your plate.

— Separate vision from execution: Assign one person full ownership of bringing your ideas to life (even if that starts part-time).

— Reframe how you look at senior hires. Evaluate their impact after the first payroll, not the first year.

— Block weekly thinking time on your calendar and treat it as non-negotiable work.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Cameron Herold:

• Website: https://cameronherold.com/

• LinkedIn: https://www.linkedin.com/in/cameronherold/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Do you panic when leads *aggressively* drop? One lawyer lost 160 leads/per month, and grew his revenue by 59%! In this episode, Sasha Berson and Eric Gros-Dubois bust the myth that “more leads = more money”. Eric breaks down how AI is replacing low-level legal tasks (for the better!), how he masterfully delegates client acquisition to his team, and the top 3 “AI-proof” skills he urges every young lawyer to develop ASAP. Tune in today!

📰 About Eric Gros-Dubois:

Eric Gros-Dubois is a highly skilled business and corporate lawyer, and the Founder of EPGD Business Law, a Miami-based firm built for ambitious entrepreneurs. Armed with both a JD and an MBA, Eric thinks like a business owner first and a lawyer second. Since launching EPGD in 2013, he’s helped hundreds of clients navigate growth, risk, and complex legal decisions in an increasingly competitive market. Eric is also a highly sought-after speaker on next-gen law firm strategy, profitability, and the future of the legal world.

👉 Sasha and Eric explore:

— How losing low-quality leads can actually *increase* revenue.

— How raising retainers from $1,000 to $7,500 eliminates low-profit clients.

— How Eric broke founder dependence by shifting 30% of client acquisition to his team.

— The simple framework Eric uses to ensure every attorney covers salary plus ~$10,000/month in overhead before profit.

👉 Main Takeaways from the Episode:

— Audit the last 30 days of leads by source and identify which channels actually produced profitable clients.

— Raise your minimum retainer (or package price) and watch how client quality, stress, and closing conversations improve.

— Write down the true monthly cost per attorney (salary + overhead) and stop negotiating compensation without that number in front of you.

— Shift at least one client acquisition responsibility off yourself this quarter by incentivizing your team to bring in new business.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Eric Gros-Dubois:

• Website: https://www.epgdlaw.com/

• LinkedIn: https://www.linkedin.com/in/ericgrosdubois/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Most law firms stall below $3M due to *shockingly* avoidable mistakes! In this episode, Sasha Berson welcomes close friend and colleague Mary Grinnan, a law firm growth expert, who speaks with 300–400 law firm owners every single year. Mary breaks down the winning traits of $3M+ firms, and the hidden trap keeping the rest from scaling their revenue. Is this you? Tune in now or risk everything in 2026.

📰 About Mary Grinnan:

Mary Grinnan is a brilliant law firm growth specialist who has spoken to thousands of law firm owners and is now privy to every growth mistake in the book. As a senior advisor at Grow Law and Comrade Digital Marketing Agency, she’s guided 500+ firms through critical growth decisions, helping them escape their growth traps and break past that crucial $3M revenue threshold.

👉 Sasha and Mary explore:

— Why firms that start too modestly with their marketing end up paying more

— The clear behavioral edge of law firms that break $3M in revenue

— Why you’ll stay stuck in “hair-on-fire” mode if you don’t understand your lead-to-case math

— The one-year mistake that lets your competitors pull ahead

— Why building a *sellable* firm changes every growth decision you make

👉 Main Takeaways from the Episode:

— Identify whether you’re acting like a lawyer running cases or a business owner building an asset — decide which one you want to be

— Stop delaying “uncomfortable” decisions; write down the one move you’ve been avoiding and set a 30-day deadline

— Schedule a strategy review with your marketing partner and set a clear plan from your current revenue to your next milestone

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Mary Grinnan:

• Website: https://growlaw.co/

• LinkedIn: linkedin.com/in/mary-grinnan-7470133a

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Eager to scale past $5M? It’s going to be stressful and deeply uncomfortable. In this episode, Sasha Berson sits down with Luis Scott of 8 Figure Firm Consulting, who’s helped 30+ firms jump from low 7 figures to $10M, $20M… and even $100M+. They break down 3 vital growth stages, why 50%+ growth should feel chaotic, and what you *must* change today if you want to scale to $10M. Tune in now.

📰 About Luis Scott:

Luis Scott is the founder of 8 Figure Firm Consulting, where he helps law firm owners break through growth ceilings and scale from low 7 figures to 8 figures and beyond. As a former managing partner and COO, Luis understands that real, meaningful growth is disruptive. He has personally helped 30+ law firms double, triple, and reach $10M–$100M+ in revenue.

👉 Sasha and Luis explore:

— Why most ambitious law firm owners stall at $2–$5M

— The 3 distinct growth stages, and why 50%+ growth is chaotic by design

— What *actually* breaks when firms scale fast: leadership, systems, sales, and control

— Why marketing may not be your problem… but sales or leadership is

— The hidden cost of breaking through to $10M+ revenue that no one warns you about

👉 Main Takeaways from the Episode:

— Define your growth stage (0–25%, 25–50%, or 50%+) and align your expectations for stress.

— Audit before increasing your marketing spend. If leads exist but conversions don’t, the issue is likely sales.

— Set your growth pace intentionally for the next year. Choose controlled growth (25–30%) or prepare for disruption if scaling faster.

— Get an outside business diagnosis. Most owners overvalue their firm’s health; an advisor will surface blind spots quickly.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Luis Scott:

• Website: https://www.8figurefirm.com/

• LinkedIn: https://www.linkedin.com/in/luisscottjr

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Scale too slow… and you stall. Scale too fast… and you break! Where’s the sweet spot? In this episode, Sasha Berson welcomes Mary Ellen Murrah of Vista Consulting to talk about org charts, mid-level leadership, and the systems your law firm needs to grow faster. You’ll discover how to create a strong accountability culture, build KPIs, and (as a bonus!) run a really cool “vacation test” for your employees. Watch now!

📰 About Mary Ellen Murrah:

Mary Ellen Murrah is a brilliant law firm strategist and Chief Strategy & Marketing Officer at Vista Consulting Team. Drawing on 16+ years of experience working with personal injury firms across the U.S., she helps owners resolve their intake breakdowns, build rock-solid leadership layers, and grow their firms with way more clarity and control.

👉 Sasha and Mary explore:

— Why most law firm owners struggle to scale (hint: a broken org chart is usually the culprit)

— How intake leakages are quietly destroying your marketing ROI

— The real meaning of “manage by numbers”: which reports actually matter

— Why mid-level leadership (COO, Director of Intake, HR) is your ticket to freedom and growth

— How to choose a sustainable growth pace (do not compare to the firm down the street)

👉 Main Takeaways from the Episode:

— Run the “vacation test.” Step away for a few days and track what breaks — that’s where your org chart needs fixing.

— Audit your intake conversion. Small improvements can dramatically lower your cost per signed case.

— Stop managing by gut feel. Identify 3–5 core numbers (intake, conversion, case flow) and review them weekly.

— Add one layer of leadership. Even a single mid-level role (intake, ops, or HR) can free up time and stabilize growth.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Mary Ellen Murrah:

• Website: https://vistact.com/

• LinkedIn: https://www.linkedin.com/in/maryellenmurrah/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Do you need massive budgets, billboards, or TV ads to grow? Not quite! In this episode, Sasha Berson sits down with Laura Ramos James, a brilliant Texas PI lawyer who built a multi–million dollar law firm on an initial $20,000/year marketing budget, and NO office or staff. Laura breaks down how Facebook groups, nonprofits, and identity-driven branding became her secret weapon to earning 6- and 7-figure cases.

📰 About Laura Ramos James:

Laura Ramos James is an award-winning personal injury attorney and founder of Ramos James Law. Recognized as a 2025 “Changemaker” and a multi-year Super Lawyers Rising Star, Laura has won hundreds of high-stakes injury cases — including multiple seven-figure recoveries — emerging as a trusted advocate for Spanish-speaking and disadvantaged communities across Texas.

👉 Sasha and Laura explore:

— How Laura grew a multi–million-dollar firm on a $20K budget with no office or staff

— How to land 6- and 7-figure cases through Facebook groups

— The identity-based marketing strategy that builds valuable connections

— How nonprofits are a powerful engine for brand visibility and referrals

— The shift from lawyer to CEO — and why your brand must outgrow you

👉 Main Takeaways from the Episode:

— Identify your identity groups (culture, hobbies, parent or faith circles) and start engaging with them.

— Spend 3–5 hours weekly in local Facebook groups correcting misinformation and answering questions.

— Partner with nonprofits and offer free education; small rooms often outperform big budgets.

— Build a multi-channel foundation early so your brand isn’t dependent on a single marketing source.

— Shift from “lawyer doing everything” to CEO building systems — delegate legal and admin work so your brand can scale.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Laura Ramos James:

• Website: https://www.ramosjames.com/laura-ramos-james/

• LinkedIn: https://www.linkedin.com/in/laura-ramos-james/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

AI was supposed to make life easier… so why is it burying some law firms? In this episode, Sasha Berson chats with law firm coach Brian Glass to expose the hidden downsides of AI: how it’s quietly killing your visibility, complicating SEO, and steering prospects toward competitors. But don’t panic. You’ll also learn how Brian’s firm generates 80% of revenue from one GREAT lead source, and (as a bonus!) how he lowers case acquisition costs.

📰 About Brian Glass:

Brian Glass is a personal injury attorney and partner at Ben Glass Law in Fairfax, Virginia. He has coached 100+ law firm owners, helping them build practices that deliver real profit, predictable referrals, and a better quality of life. Known for landmark results (including Virginia’s largest DUI punitive verdict), Brian’s mission is to help lawyers thrive inside and outside the office.

👉 Sasha and Brian explore:

— How to survive in a world where AI is rapidly shrinking visibility on Google.

— Why over-automation is killing trust by replacing humans a little too quickly.

— How 60% of cases and 80% of revenue could come from trusted relationships.

— Why low-budget SEO is a trap — $2,500 retainers rarely move the needle.

— If offline marketing is back: use simple tools like postcards, lunches, and advisory relationships to drive leads.

👉 Main Takeaways from the Episode:

— Audit your AI visibility with a tool like AI Grader to see whether tools like ChatGPT are recommending your firm.

— Call your own intake line (or have a friend do it) to check response speed, tone, and follow-through.

— Schedule referral lunches with high-trust professionals (chiropractors, doctors, CPAs).

— Review your client touchpoints and replace one automated or AI-generated interaction with a real human moment.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Brian Glass:

• Website: https://www.benglasslaw.com/

• LinkedIn: https://www.linkedin.com/in/fairfaxpersonalinjury/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Think you need more leads? Think again. In this episode, Sasha Berson connects with Michael Patrick Strauch, a leading legal sales expert, to expose the hidden gaps that are silently killing your signed case numbers. Michael breaks down how top firms consistently convert 2–3x more clients from the same lead flow by changing how their intake teams connect, communicate, and close.

📰 About Michael Patrick Strauch:

Michael is a legal sales expert who works exclusively with law firms on optimizing intake, consultations, and closing. As Partner at Your Practice Mastered, a firm founded in 2009 that has helped 1,000+ law firms scale, he trains non-attorney closers to consistently hit 65–85% set rates and 60–80% close rates. His mission: build law firms that grow without the owner carrying every role and every sale.

👉 Sasha and Michael explore:

— AI vs. human intake: when automation works and when it kills conversions

— Why most intake teams never ask the right questions

— The hidden cost of “hot transfers”… and what converts better

— How to rescue the 30% of prospects who book but never show

— Data every law firm must track weekly to stay profitable

👉 Main Takeaways from the Episode:

— Have intake build an emotional connection before scheduling the consult.

— Track set + close rates weekly and aim for 65–85% set and 60–80% close consistently.

— Implement a 10–12 touch follow-up workflow across calls, text, and email.

— Put trained non-attorney closers in charge of consultations.

— Use AI only to support reminders and routing — never as the first human touch.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Michael Patrick Strauch:

• Website: https://www.theclosingroom.com/

• LinkedIn: https://www.linkedin.com/in/michael-patrick-strauch-mps-28403864/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Most law firms are bleeding talent — especially women — because Big Law is still obsessed with 80-hour weeks. In this episode, Sasha Berson chats with Leslee Cohen, who built a powerhouse Chicago firm by hiring top lawyers with one shared deal-breaker: they refused to sacrifice life for their career. Big Law said no. Leslee said yes — and it changed everything. She reveals how her team delivers elite work, maintains sky-high retention, and has a culture people genuinely love.

📰 About Leslee Cohen:

Leslee Cohen is a brilliant corporate and M&A attorney with 30+ years of deal-making experience, including 20 years in Big Law on Wall Street. Today, she runs AllRise Legal Counsel — a fast-growing firm that pairs top-tier legal talent with a flexible culture that Big Law can’t compete with. Her mission: help founders raise capital, scale fast, and land life-changing exits, without the burnout.

👉 Sasha and Leslee explore:

— The main reason women leave Big Law, and how your firm can be the solution

— A zero-turnover hiring model that any firm can copy

— Why flexibility is now a competitive advantage in the legal world

— How to attract elite lawyers without paying Big Law salaries

— The culture shift that makes teams “go the extra mile” automatically

👉 Main Takeaways from the Episode:

— Audit your team’s flexibility needs (confidential 1:1 convos — ask what they actually need)

— Fix recognition gaps by implementing weekly shout-outs or wins

— Stop résumé-gap bias by recruiting on experience and alignment, not perfect timelines

— Measure retention like a profit metric (track tenure, replacement costs, lost productivity)

— Allow ownership to let your team suggest improvements, and implement the good ones immediately

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Leslee Cohen:

• Website: https://www.linkedin.com/in/leslee-cohen/

• LinkedIn: https://www.allriselawyers.com/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Imagine signing 1,200 clients a month, without burning out OR hiring like crazy. In this episode, Sasha Berson sits down with Sam Mollaei, a 37-year-old attorney who runs 6 law firms (yes, 6)! Together, they break down the formula that lets Sam land as many as 1,200 clients every month — fueled by social media ads, airtight systems, and a team empowered by AI. Don’t let the market eat you alive. Tune in now.

📰 About Sam Mollaei:

Sam Mollaei is a serial law firm entrepreneur and CEO of 6 AI-powered law firms. After helping 1,400+ firms scale and automate — and signing up 70,000+ clients himself — he now builds and invests in high-growth legal brands at Tov Law Group. His focus: autonomous law firms that use marketing, automation, and AI to deliver lean teams and real profitability.

👉 Sasha and Sam explore:

— Why social media ads are the *best* client acquisition tool 

— Survival Rate: The new KPI that exposes revenue leaks most lawyers never notice

— How top firms confidently spend up to 33% on case acquisition — and stay wildly profitable

— The blueprint behind 1,200+ clients/month (with systems any firm can copy)

— Why AI will run 80–90% of law firm operations sooner than you think

👉 Main Takeaways from the Episode:

— Every week, audit where every lead, qualified lead, and signed client comes from

— Fix responsiveness and doc collection to instantly boost revenue from clients you already signed

— Use AI to shrink overhead and eliminate the bottlenecks slowing you down

— Confidently invest up to 1/3 of a case’s value when cases prove profitable

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Sam Mollaei:

• Website: https://mollaeilaw.com/

• LinkedIn: https://www.linkedin.com/in/sammollaei/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Think you know SEO? Think again! In this episode, Sasha Berson sits down with Chris Dreyer, CEO of Rankings.io, to uncover how AI search tools like ChatGPT — that now own 27% of search traffic — are shaking up the legal marketing world! From E-E-A-T to Justia and Yelp, Chris reveals the new rules of visibility today. Discover how to compete and win in the age of AI.

📰 About Chris Dreyer:

Chris Dreyer is the CEO and Founder of Rankings.io, an award-winning SEO agency helping elite personal injury law firms dominate Google’s first page. As a leading voice in legal marketing, Chris is also the host of the Personal Injury Mastermind podcast. He has dedicated his career to helping attorneys break through the noise and build the kind of firms that change lives — including their own.

👉 Sasha and Chris explore:

— How ChatGPT and AI search are reshaping law firm SEO.

— Why 27% of all legal search traffic has shifted away from Google (and what’s next).

— The new ranking factors: E-E-A-T, case results, and third-party credibility.

— Why directories like Yelp and Justia are skyrocketing and how to use them.

— The future of visibility: mastering Search Everywhere Optimization before your competitors do.

👉 Main Takeaways from the Episode:

— Audit your website today: make sure your case results page is updated and syndicated to trusted third-party sites.

— Strengthen your E-E-A-T — add author bios, showcase credentials, and highlight experience on every major page.

— Claim and optimize your profiles on Justia, Yelp, and Avvo.

— Meet with your marketing team this week to discuss an AI search readiness plan. Don’t wait until competitors outrank you.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Chris Dreyer:

• Website: https://chrisdreyer.co/

• LinkedIn: https://www.linkedin.com/in/chrisdreyerco

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Stop telling your associates to “just get out there.” In this episode, Sasha Berson sits down with Steve Fretzin to pinpoint what it takes to get your team to bring in business nonstop. Steve breaks down why most firms fail at business development (hint: it’s not because they’re lazy), and how a quietly toxic culture is killing your firm. Bonus: Get a few hard-hitting numbers (like how much every $10K case should cost to acquire).

📰 About Steve Fretzin:

Steve Fretzin is one of the world’s top business development coaches for attorneys — and a man who knows how to use second chances. After surviving a plane crash, Steve dedicated his life to helping lawyers take control of their careers, master client acquisition, and become the trusted advisor clients can’t live without. He’s the host of the BE THAT LAWYER podcast, hitting 500+ episodes and reaching listeners in 50+ countries.

👉 Sasha and Steve explore:

— Don’t wing business development — study the game first.

— Culture, transparency, and leadership beat bonuses every time.

— Pay fairly for case acquisition (15% is your magic number).

— Every year, remove a hat — don’t keep adding them.

— The fastest path to growth: Get a coach who’s already done it.

👉 Main Takeaways from the Episode:

— Audit your team’s comp plan, and add clear origination credit for new business.

— Pick one role to delegate this year and commit to removing that hat for good.

— Choose one area of your firm to improve and hire a specialized coach to fast-track it.

— Create transparency: publish how bonuses, promotions, and goals are measured.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Steve Fretzin:

• Website: https://fretzin.com/

• LinkedIn: https://www.linkedin.com/in/stevefretzin

• Podcast: https://fretzin.com/podcast/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Profit. Taxes. Exit. Your future hangs in the balance. In this episode, Sasha Berson sits down with Emil Abedian, a 20-year accounting veteran, to talk profit, taxes, and the tough reality of scaling. From his early days in Sweden to advising multimillion-dollar firms in Los Angeles, Emil has seen it all. Today, he shares how law firm owners can borrow smart, hire faster, and plan their exit — while making tax planning more profitable!

📰 About Emil Abedian:

Emil Abedian knows what keeps law firm owners up at night — taxes, cash flow, and growth. As the founder and CEO of Counsel CPAs, this 20-year accounting pro helps law firm owners keep more of what they earn and exit richer. Emil also serves as CFO and board member of the Swedish American Chamber of Commerce of Greater Los Angeles and of the Mentor Foundation USA.

👉 Sasha and Emil explore:

— How to break free from the “high-paying job” trap 

— How to budget, borrow smart, and scale from $2M to $5M 

— How to make taxes (i.e., your #1 expense) actually profitable with strategic planning

— How a $10M firm used tax strategy to save $800K 

— The three-year roadmap to exit your firm without getting crushed by a 40% tax hit

👉 Main Takeaways from the Episode:

— Fire yourself from daily tasks; your firm should run without you.

— Budget your growth: every $1M in revenue usually needs about $150K in marketing fuel.

— Meet your CPA quarterly, not yearly — tax planning only works before April.

— Start exit planning 3 years in advance to avoid handing 40% of your sale to the IRS.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Emil Abedian:

• Website: https://www.counselcpas.com/

• LinkedIn: https://www.linkedin.com/in/emilabedian

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Imagine your time is worth $400,000 a minute. Now, start acting like it. In this episode, Sasha Berson welcomes John Kormanik, a former criminal defense attorney turned certified coach, to unpack the “billionaire mindset”. John shares how overworked attorneys can break free from burnout — and overcome the five biggest myths holding them back!

📰 About John Kormanik:

John Kormanik is a former criminal defense attorney turned certified coach, keynote speaker, and author of Break the Law: A Story of a Reimagined Legal Career and a Reclaimed Life. After 24 years in law and 16 years managing his own firm, John now helps accomplished attorneys master focus, banish burnout, and build firms that fuel their lives.

👉 Sasha and John explore:

— How to switch to the $400,000-minute mindset and stop losing billable time.

— The 5 biggest lies lawyers tell themselves (and how to break free from each one).

— How to escape the “always on” trap and finally take control of your focus.

— Why intentional leadership will transform both your business and your life.

👉 Main Takeaways from the Episode:

— Audit your time like it’s money — cut anything that isn’t worth your hourly rate.

— Set firm boundaries: no 24/7 availability.

— Schedule “thinking time” weekly; real CEOs don’t just work, they think.

— Define what freedom actually looks like for you, and start designing your firm around it today.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with John Kormanik:

• Website: https://www.johnrkormanik.com/

• LinkedIn: https://www.linkedin.com/in/johnrkormanik/

• Book: https://www.amazon.com/Break-Law-Reimagined-Career-Reclaimed/dp/B0DHJK1XG1

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Chicago is a brutally competitive market, and yet… Jonathan Merel survived the odds and built a colossal family law practice with 23 attorneys spanning three offices. In today’s episode of the Grow Law Podcast, Sasha Berson and Jonathan explore how the latter went from maxing out credit cards in 2009 to leading a multimillion-dollar firm powered by the right culture and relentless marketing.

📰 About Jonathan Merel:

Jonathan Merel is the founder and managing partner of Merel Family Law, ranked among Chicago’s top 5 family law firms. What began in 2009 as a two-person operation has grown into a powerhouse with 23 attorneys, 40+ team members, and three offices across the city. He is living proof of what happens when you build a reputation on culture, client service, and relentless marketing.

👉 Sasha and Jonathan explore:

— Why culture and hiring the right people are the backbone of your growth.

— The client-generating tactics that still work: community events, sponsorships, and grassroots visibility.

— Why reputation and reviews matter more than any ad campaign.

— How shifting from lawyer to CEO will transform the way you run your firm.

👉 Main Takeaways from the Episode:

— Audit your firm’s culture: question if your current team reflects the values you want to scale.

— Start building visibility today: sponsor one local event or attend a networking group.

— Treat marketing as a non-negotiable investment. Even a small budget compounds.

— Shift into CEO mode by delegating one task this week so you can work on the business, not just in it.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Jonathan Merel:

• Website: https://merelfamilylaw.com/

• LinkedIn: https://www.linkedin.com/in/jonathanmerel

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Imagine being so well-connected that you’re one handshake away from knowing everyone in your city. That’s not a fantasy… that’s what Morris Lilienthal built in Huntsville, Alabama! In this episode, Sasha Berson explores how Morris took his law firm from old-school “grin and grip” networking to a modern marketing machine that doubled revenue, and captured 4% of their entire market.

📰 About Morris Lilienthal:

Morris is a partner at Martinson & Beason, a Huntsville-based firm founded in 1937. Over the last 17 years, he’s spearheaded the firm’s marketing evolution — building a database of 10,000+ clients, racking up 500+ Google reviews, hosting his own podcast, The Mo Show Live, while mastering both grassroots and digital strategies.

👉 Sasha and Morris explore:

— Why staying “top-of-mind” beats top-of-Google

— How 10,000 football magnets turned into endless referrals

— The #1 rule that freed Morris from perfectionism with video marketing

— Why lawyers can’t rely on one channel (and what to do instead)

👉 Main Takeaways from the Episode:

— Don’t wait for perfect: 80% done > 0% published

— Build systems early, from client lists to repurposing content

— Stay visible everywhere: social media, community events, email, and even physical mailers

— Diversify your marketing: if one channel dries up, you’re sunk

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Morris Lilienthal:

• Website: https://www.martinsonandbeason.com/attorneys/morris-h-lilienthal/

• LinkedIn: https://www.linkedin.com/in/alabamacaraccidentattorney/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Forget the Yellow Pages. Law firm marketing is now a digital jungle! In this episode, Sasha Berson welcomes Ron Latz, a 15-year legal marketing veteran and the founder of LegalFenix. Ron has worn every hat in the industry, and today, he unpacks how your firm can outsmart big-budget competitors, while prepping for the AI-first future of client acquisition.

📰 About Ron Latz:

Ron Latz is a legal marketing industry veteran with over 15 years of experience. As founder of LegalFenix, he helps law firms scale from $3M to $10M+ in revenue by acting as their vendor-neutral CMO. Unlike most consultants, Ron doesn’t “sell” SEO, PPC, or websites — instead, he gives firms the clarity they need to invest wisely and grow consistently.

👉 Sasha and Ron explore:

— Why today’s client journey is more complex than ever

— How to avoid “shiny object syndrome” in your marketing

— The comeback of newsletters (and why they beat algorithms)

— How small firms can beat big-budget “Goliaths” locally

— What GEO and AI search mean for the future of leads

👉 Main Takeaways from the Episode:

— Audit your marketing spend: cut one channel that isn’t producing ROI.

— Build your referral circle: add 3 local pros (therapist, realtor, CPA) to your network this month.

— Launch or revive a newsletter (email or print) to stay top of mind without fighting algorithms.

— Test your AI visibility: see if ChatGPT or Gemini recommends your firm

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Ron Latz:

• Website: https://legalfenix.com/

• LinkedIn: https://www.linkedin.com/in/ronlatz

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Most law firms never crack $10M. Tim Semelroth did. In this episode, Sasha Berson unpacks how Tim went from college mock trial student to managing partner of a 17-lawyer, multi-office PI firm. Along the way, Tim ran his own PPC and TV ads before making a game-changing hire that scaled RSH Legal into one of Iowa’s top firms.

📰 About Tim Semelroth:

Tim Semelroth is the trail–blazing managing partner of RSH Legal, Iowa’s largest PI firm with 17 attorneys across three offices. A board-certified truck accident lawyer and lifelong trial advocate, Tim turned three “lucky strikes” into game-changing opportunities — streamlining his marketing, building systems, and scaling through acquisitions.

👉 Sasha and Tim explore:

— The three “lucky strikes” that shaped Tim’s career and firm growth

— How hiring a full-time marketing director became a major turning point 

— The acquisitions and systems that helped RSH Legal scale past $10M

— How trial lawyers can balance case work with building a business

👉 Main Takeaways from the Episode:

— Stop doing all your own marketing. Identify one task that you can delegate this week.

— Audit your caseload: if trial work is putting marketing on the back burner, it’s time to hire or outsource.

— Build systems that run without you (from intake to marketing) so your firm isn’t capped by your personal bandwidth.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Tim Semelroth:

• Website: https://www.fightingforfairness.com/

• LinkedIn: linkedin.com/in/timsemelroth

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Failure — true failure — is staying stuck doing what you don’t love. That’s the trap Jordan Ostroff found himself in: running a 6-lawyer firm, $200K in debt, and every problem landing on his desk. In this episode, Sasha Berson and Jordan discuss how he rebuilt everything, scaling to 25 employees, raking in millions, while allowing him to work three days a week.

📰 About Jordan Ostroff:

Jordan Ostroff is the brilliant founder of Driven Law and author of Love Your Law Firm. A former prosecutor turned business owner, Jordan knows firsthand what it feels like to be crushed by a law firm that’s successful on the outside but chaotic on the inside. After a breaking point when his wife became pregnant, he rebuilt everything. Today, he works three days a week and successfully runs a multi-million-dollar practice.

👉 Sasha and Jordan explore:

— Why staying miserable is the true definition of failure.

— The “bullseye org chart” mistake that made Jordan the bottleneck for everything.

— How cutting $130K in marketing spend made his firm more profitable.

— Key systems and delegation shifts that create freedom and profit.

👉 Main Takeaways from the Episode:

• If every problem lands on your desk, start by listing recurring tasks and delegating them.
• Look at your marketing budget with a critical eye; if dollars don’t tie directly to signed cases, cut the spend.
• Decide how many hours you actually want to work, then build the systems and staff to make that schedule possible.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Jordan Ostroff:

• Website: https://www.jordanostroff.com/

• LinkedIn: https://www.linkedin.com/in/jordan-ostroff/

• Jordan’s Book: https://www.amazon.com/Love-Your-Law-Firm-Roadmap/dp/B0CZLPJ8TH

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

A remarkable man on a remarkable journey! In this episode, Sasha Berson swaps insights with John Cannon, the brilliant founder of Cannon & Associates. John breaks down how he scaled a criminal defense and family law firm to 15 attorneys in under 7 years… while serving in the National Guard, raising a family of three, and running a successful home building business.

📰 About John Cannon:

John Cannon is the founder of Cannon & Associates, a thriving Oklahoma City law firm specializing in criminal defense and family law. In just 7 years, John scaled his practice to 15 attorneys and 800+ cases with the right systems, while staying true to his mission of faith, family, and country.

👉 Sasha and John explore:

— How John built a 15-attorney, 30-staff firm in under 7 years while also serving in the National Guard.

— Why “shiny object syndrome” almost derailed his firm, and how hyper-focus became the key to growth.

— How the Cannon & Associates’ website generates 20K–40K monthly visitors through free, useful content.

— Why AI and video are the “next wave” for law firm marketing, and how to stay ahead of the curve.

👉 Main Takeaways from the Episode:

— Don’t chase every practice area: get really good at one thing before adding the second or third.

— Content compounds: write, record, and publish useful content consistently (it will snowball into cases!)

— Invest in your staff with clear roles and responsibilities. It’s the most profitable “marketing investment” you’ll ever make.

— Use AI today: spend at least 8 hours testing how chatbots rank firms in your niche and adjust your strategy to match.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with John Cannon:

• Website: https://jpcannonlawfirm.com/

• LinkedIn: https://www.linkedin.com/in/legal-cannon

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if you could handle 50% more cases without hiring? In this episode, Sasha Berson chats with Manny Griffiths, co-founder of Hona, a game-changing communication tool for busy law firms. Most attorneys waste 2-3 hours a day on status calls, emails, and repetitive updates. Manny reveals how smart firms are clawing back nearly 10 weeks a year with Hona.

📰 About Manny Griffiths

Manny Griffiths is the co-founder and CEO of Hona, a game-changing legal tool. After nearly a decade in legal tech, he grew tired of watching attorneys burn hours on mind-numbing client updates. He built Hona, a brilliant tool that streamlines client communications, saving firms up to 400 hours while redefining their profits (and sanity).

👉 Sasha and Manny explore:

— How lawyers and staff lose 2–3 hours every day on repetitive client updates.

— The shocking thing that causes 44% of negative law firm reviews (are you guilty of this?).

— How Hona helps firms handle up to 50% more cases without adding headcount.

— How automating communication boosts referrals and client satisfaction.

👉 Main Takeaways from the Episode:

— Audit how much time your team really spends on client communication; chances are it’s higher than you think!

— Remember, the most unhappy clients complain about communication, not results, so fix that first.

— Streamline repetitive updates with tech tools, so your staff can focus on higher-value work while clients still feel cared for.

— Use the time you free up (8 hours a week, per staff member) to either take on more cases or enjoy the downtime.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Manny Griffiths:

• Website: https://www.hona.com/

• LinkedIn: https://www.linkedin.com/in/manny-griffiths

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook:https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

A must-hear AI story for the ages! Travis Easton, attorney-turned-founder of AI Demand Pro, cut demand letter prep from 3 days to just 10 minutes, and doubled his firm’s revenue. In this Grow Law Podcast episode, Travis reveals how his AI-powered system generates emotionally compelling demand letters that read like a “John Grisham novel”. Catch Travis’ fascinating insights today. 

👉 Sasha and Travis explore:

— The exact moment Travis realized demand writing was crushing his firm’s growth.

— How AI Demand Pro reduced 3-day demand letter prep to just 27 minutes.

— Why AI now writes more persuasive pain-and-suffering sections than most associates.

— How one attorney used AI to produce 50 demands in a month… solo!

— The real reason law firms will lose profitability if they don’t automate in 2025.

👉 Main takeaways from the episode:

— Pinpoint where your demand process is leaking time, money, and top talent.

— Calculate how much revenue you’re losing by sticking with manual drafting.

— Run one real case through an AI tool like AI Demand Pro and compare results.

— Shift your team’s focus from repeatable work to growth tasks like case management.

— Turn your best demand letter into a scalable template for automation.

📰 About Travis Easton:

Travis Easton is Co-Managing Partner at Easton & Easton, LLP and the Founder of AI Demand Pro. With over a decade in personal injury law, he built AI Demand Pro to streamline demand letter creation, helping firms cut prep time from days to minutes. AI Demand Pro helped double his own firm’s revenue without increasing headcount.

📞 Connect with Travis Easton:

• Website: https://www.demandpro.ai/

• LinkedIn: https://www.linkedin.com/in/travis-easton-19111154/

📞 Connect with Sasha Berson:

• LinkedIn:  https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

What if your money could grow, stay liquid, and pay you interest… at the same time? In this eye-opening Grow Law Podcast, M.C. Laubscher, CEO of Producers Wealth, breaks down the exact financial system ultra-wealthy families have used for 170+ years. Discover a smart way to multiply your cash, without losing control of your capital. And no, you don’t need millions to start!

👉 Sasha and M.C. unpack:

— How the “family banking” system works and why it beats the S&P.

— Discover the strategy the Rockefellers use (and you can, too).

— How M.C. turned life insurance into a cash-flowing investment engine.

— The strategy used to buy real estate without using the bank’s money.

— Why most financial advice is built to keep you average.

👉 Main takeaways from the episode:

— Stop giving your best capital to Wall Street.

— Learn how to earn 6% tax-free, while borrowing at 5% to scale your firm.

— Turn your life insurance into a profit center for your law firm.

— Build a financial engine that compounds forever, and pays your family back.

📰 About M.C. Laubscher:

M.C. Laubscher is the CEO of Producers Wealth and creator of the Cashflow Ninja podcast. He helps business owners build “family banks” using high-cash-value life insurance, unlocking tax-free growth, control, and generational wealth. With 20+ years of experience, he’s helped 500+ families escape the Wall Street casino and create financial systems that compound for life.

📞 Connect with M.C. Laubscher:

• Website: https://producerswealth.com/

• LinkedIn: https://www.linkedin.com/in/mclaubscher/

📞 Connect with Sasha Berson:

• LinkedIn:  https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

What does it take to 4X your law firm’s revenue in just three years? Join Sasha Berson as he speaks with Keith Dyer, founder of LEXGRO, who helped one firm scale from $3M to $12M with bold marketing, smart budgeting, and a full-funnel strategy. Keith breaks down the biggest growth mistakes law firms make, and how to turn your spend into a consistent caseload.

👉 Sasha and Keith explore:

— How much it took to grow one law firm from $3M to $12M in under three years

— Why digital marketing alone won’t scale your firm

— How to avoid “traffic hijacking” when your brand isn’t visible enough

— Why most firms succumb to “shiny object” syndrome instead of mastering the basics

— How to see huge revenue gains with focused, full-funnel marketing

👉 Main takeaways from the episode:

— Set aside 20–30% of your revenue specifically for marketing to unlock predictable law firm growth

— Run regular audits to spot when your digital strategy is plateauing, and shift your budget to higher-performing channels

— Protect your lead flow by building a strong digital footprint so competitors can't hijack your traffic

— Refine your messaging to speak directly to your niche; use their language, pain points, and goals to boost conversions

📰 About Keith Dyer:

Keith Dyer is President and Fractional Chief Marketing Officer at LEXGRO, specializing in rapid law firm growth. With over 30 years of experience driving major revenue wins, Keith helps firms scale by investing 20–30% of revenue into full-funnel marketing, building brand equity, and executing strategies that move the needle.

📞 Connect with Keith Dyer:

• Website: https://lexgro.com/

• LinkedIn: https://www.linkedin.com/in/keithdyercmo

📞 Connect with Sasha Berson:

• LinkedIn:  https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/