Explorez tous les épisodes du podcast Groundswell Origins Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| Scott A. Martin | Groundswell Book Origins | 08 nov. 2025 | 00:33:15 | |
Originally Aired on the Author Hour Podcast Scott A. Martin breakd down the main outline of the Book Groundswell: The Unseen Wave of Business Growth. Breaking down the Groundswell Growth Framework: Build | Give | Grow | Transform 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. ' 🌺 Subscribe to the podcast on your favorite platform 👇 🌺 Follow Scott Martin👇 | |||
| Rob Bell | The Heretic Creator | 21 mars 2024 | 01:13:07 | |
🎙️In this episode, we have Rob Bell 🚀 The significance of presence in relationships and uncover the power of storytelling, art, and novel writing as vehicles for creativity. Discover the themes of unity, processing grief, and embracing risk for growth and innovation. Gain valuable insights into life's deeper questions and the human experience. 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. ' 🌺 Subscribe to the podcast on your favorite platform 👇 🌺 Follow Scott Martin👇 🌺 Follow Rob Bell👇 Rob Bells Book!
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| Rand Fishkin | The Sea Change of Search and Ai | 14 mars 2024 | 01:03:34 | |
🎙️In this episode, we're joined by Rand Fishkin 🚀 , a leading figure in digital marketing. Rand highlighting his expertise in the industry. They cover the evolving landscape of digital marketing, SEO, and the impact of AI. Fishkin challenges the common belief in AI's immediate transformative role in Google's search operations, emphasizing other influential factors. The discussion explores attribution data loss, AI's role in search experiences, and the future of marketing strategies in an AI-integrated world. 🤖 Fishkin shares insights on challenges like zero-click searches and the dominance of large corporations in Google's results. Personal anecdotes and professional experiences enrich the conversation, providing a deeper understanding of strategic considerations for navigating the digital marketing landscape. 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes 🌺 Follow Scott Martin👇 🌺 Follow Rand Fishkin👇 | |||
| Jason Feifer | The Future of Entrepreneurship | 29 févr. 2024 | 00:27:50 | |
In this episode of the Groundswell Origins Podcast 🎙️ we have Jason Feifer, the editor of Entrepreneur magazine. We navigate the ever-changing landscape of entrepreneurship and its intriguing intersection with the creator economy. Jason Feifer provides valuable insights into the current state of entrepreneurialism, shedding light on how the era of AI is intricately woven into this dynamic tapestry.
Jason delves🤿 into the transformative nature of media and content creation, emphasizing the pivotal role of content in cultivating relationships and trust within the digital landscape. He underscores the significance of adaptation and change in the trajectory of any successful entrepreneurial journey, particularly in the context of how technology has streamlined the process of business creation.
🌺 We delve into emotional facets and challenges inherent in entrepreneurship. Jason offers a compelling perspective on the demanding and isolating nature of building something from the ground up, underscoring the necessity for a robust sense of community founded on shared experiences and stories🌊 . Whether you're an entrepreneur seeking fresh insights and perspective shifts or simply intrigued by the evolving currents of work and business, this episode promises a wealth of knowledge and inspiration.
🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙
🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes
🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter 🌺 Follow Jason Feifer👇 https://www.jasonfeifer.com/
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| Renee Warren | Create Visibility with PR | 15 févr. 2024 | 01:03:10 | |
In an age of attention and authority getting your voice heard and understood is paramount. This weeks guest is Renee Warren, a seasoned expert in Public Relations (PR), understands the importance of authority with personal brands and shares how to be known and create impact. PR is a strategy that requires thinking longer term. Renee and I dive into the truth around what is required and the time it takes to build a authoritative personal brand. Marketing has never been easier yet getting attention is getting harder. Renee shares how to effectively get traction with your audience and the power of PR vs content where you become the visible expert in your category. One of the exciting approaches is podcasting 🎙️ and how to create visibility with your voice and become a sought after guest on other peoples podcasts. In fact we share how she got my attention with her own marketing to become a guest on my show. This is the most practical discussion I have had about creating visibility for your personal brand with the most sought after content... PR. 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes 🌺 Follow Scott Martin👇 🌺 Follow Renee Warren👇
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| Christopher Young | The Economics of Ethics on Brand Valuation | 08 févr. 2024 | 01:16:07 | |
🌿 Join Chris Young as he reveals the importance of values with brands.🌍 Chris explains how Walmart embraces a triple bottom line mentality, focusing on 💰 profits, 🌱 environmental issues, and 👫 employees. Get insights into their efforts to make a positive impact, from renewable energy initiatives to transparency and goal-setting. 🌟 Tune in to this thought-provoking podcast to explore the intersection of business, sustainability, and ethics. 🎙️ 👨🏫 For the past two decades, Dr. Chris Young has dedicated his career to academia, teaching courses and delving into subjects such as ethics, economics, business, and policy at the university level. 📚 With expertise spanning finance, economics, and ethics, Chris is a recognized testifying expert often called upon for trials at both state and federal levels. ⚖️ Beyond the courtroom, Chris spends his time contemplating and writing about ethical, business, and public policy matters. 🤔 Holding a Ph.D., MBA, and BFA in political economics, finance and accounting, and fine arts, respectively, he continues his scholarly pursuits in psychology, neuroscience, and theology. 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 🌺 Subscribe to the podcast on your favorite platform 👇 🌺 Follow Scott Martin👇 🌺 Follow Christopher Young👇
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| Sunny Dublick | The Art of Authentic Branding | 01 févr. 2024 | 01:20:11 | |
🌺 This week's guest is Sunny Dublick! Sunny is an outstanding brand strategist who passionately advocates for the seamless fusion of art and science in shaping compelling brands.👇 Whether you're an entrepreneur, a marketer, or simply someone fascinated by the intricate world of branding, this episode guarantees to provide a wealth of knowledge and ample food for thought. Join us for an eye-opening discussion on branding, marketing, and the fascinating intersection of creativity and strategy in the business landscape. 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 🌺 Subscribe to the podcast on your favorite platform 👇 🌺 Follow Scott Martin👇 ❤️ Follow Sunny Dublick👇 🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺 Get your Copy 👇 🌺Groundswell: The Unseen Wave of Business Growth Join the Inner Circle ⭕️ with other impact creators / soulpreneurs / mindful marketers and forward thinking founders in a exclusive community 👇 🌺 Groundswell Inner Circle: https://gswl.fm/innercircle #marketing #ai #marketingpodcast #podcast #marketingstrategy #branding | |||
| Annie Schiffmann | Social Media Simplified | 25 janv. 2024 | 01:04:27 | |
🌺 In this episode our guest expert Is the witty, social media strategist, and esteemed author Annie Schiffmann who simplifies social media sustainably. 👇 A common feeling among marketers, creators and, entrepreneurs is that social media is hard, and overwhelming. This episode is a deep dive 🤿 into her distinctive approach that is designed around your strengths. Annie shares her framework for strategically deploying social media, and details examples from her book 'Simple Social Media.' On how to scale meaningful growth elegantly. Annie unfolds the narrative of her unexpected transition from an improv comic to a social media marketing expert, unveiling the structured yet clever methodology that she has created and deployed with clients. It's simple and impactful. Through a thoughtful discussion, she reveals her strategies for crafting valuable and engaging content that resonates authentically with diverse audiences. Key topics explored encompass content repurposing, the pivotal role of interactivity and engagement, the efficiency of scheduling tools in automating posts, and the art of setting one's content apart through a unique brand voice. Annie also imparts practical insights into the advantages of collaboration and maintaining a sustainable rhythm in social media activities to prevent the onset of overwhelm. 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 🌺 Subscribe to the podcast on your favorite platform 👇 🌺 Follow Scott Martin👇 ❤️ Follow Annie Schiffman👇 🔥 Annie's Book!👇
#marketing #podcast #marketingpodcast #socialmedia #socialmediamarketing | |||
| Maja Voje | Got to Market Strategies | 21 déc. 2023 | 01:02:17 | |
In this episode featuring Maja Voje, a distinguished author specializing in Go-To-Market (GTM) strategies. Maja delves into pivotal topics such as the indispensable role of product-market fit, the significance of meticulous customer research, navigating the intricacies of diverse market segments, and the paramount focus on delivering tangible value to clients. Maja sheds light on the potency of the "beachhead strategy" and underscores the critical nature of real-world trials to ascertain the 'willingness to pay' for innovative offerings. Notably, she advocates for capitalizing on existing demand rather than venturing into the challenging task of creating new demand. Also Maja underscores the essentiality of preserving customer trust as a cornerstone for any thriving business.Lets Paddle in.
The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Maja Voje
Buy the Book, Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook Join other impact creators in the Inner Circle https://gswl.fm/innercircle
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| Paco Underhill | The OG of Retail Anthropology | 14 déc. 2023 | 00:54:28 | |
Get ready for an enlightening podcast episode featuring Paco Underhill, the author of "How We Eat.","What Woman Want", and "Call of the Mall." As a leading expert in consumer behavior, Underhill has transformed our understanding of how people interact with products and spaces. Tune in as we explore his insights into consumer habits, backed by a wealth of research and real-world observations. Don't miss this chance to gain valuable perspectives from Paco Underhill on decoding the intricacies of consumer behavior. Paco, seasoned expert in consumer behavior, offers a unique perspective on store design and its impact on customer experience. Delving into the intricacies of how individuals navigate retail spaces, our guest emphasizes the significance of the decompression zone—a crucial element that defines the transition from the exterior to the interior of a store. By keenly observing customers adjusting their walking speed, peripheral vision, and adapting to changing light, our expert sheds light on the valuable insights derived from this initial store entry phase. Moreover, a thought-provoking concept regarding office and store layouts, where the location of desks reveals organizational hierarchies, with CEOs often situated farthest from the front door. This podcast episode promises to be a thought-stirring exploration into the subtle yet impactful aspects of consumer behavior and spatial design.
"If you walk into an office building, Or you walk into a store and you find the desk farthest away from the front door. That's where the person in charge sits."
The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform Follow Scott Martin Follow Paco Underhilll Buy one of Paco's Books! Buy the Book, Groundswell: The Unseen Wave of Business Growth Join other impact creators in the Inner Circle
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| Jay Acunzo | Creating Content that Resonates | 07 déc. 2023 | 00:44:19 | |
Meet Jay Acunzo today's episode guest talking about how not to market more, but to matter more thru content that resonates with your audience and gets a response and ultimately results. "The ability to resonate is itself a craft. It's a skill and we ought to be focused on that because that's where our results come from." - Jay Acunzo
He is a renowned speaker, podcast host of Unthinkable with Jay Acunzo, and the author of Break the Wheel. He is a coach and consultant to increase your impact without increasing your budget. His resonance gets results approach is Jay's incredible talent that will propel anyone who feels stuck in the commodity cage.
"We have to escape the commodity cage and produce things that resonate deeper."- Jay
So let's paddle into this episode exploring the real challenges of standing out in a content landscape drowning in mediocrity. Shed light on the prevalence of commodity content and the pitfalls of copycat thinking, acknowledging the ease of generating mediocrity at scale. Drawing from personal experiences at corporate heavyweights like HubSpot and Google. A pragmatic guide for experts aiming to transform into influential storytellers. The core message is clear: consider resonance as both an art and a skill. Encouraging a shift from the obsession with quantity, learn to craft narratives that resonate and make a meaningful impact in a world saturated with generic content. The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform Follow Scott Martin Follow Jay Acunzo Buy the Book, Groundswell: The Unseen Wave of Business Growth Join other impact creators in the Inner Circle | |||
| Susan Casey | Save the High Seas | 28 nov. 2023 | 00:13:51 | |
Stop Sea Floor Strip Mining. Save The High Seas and understand how critical it is to protect the oceans from Deep Sea Mining. https://SaveTheHighSeas.org NY Times best-selling author and ocean advocate Susan Casey. We go deep into the abyss talking about lessons from the ocean! Her newest book The underworld is a odyssey of her adventures exploring the depths of our beautiful oceans. 🤿Susan is so passionate and deeply knowledgeable. I am so envious of her vocabulary and ability to share riveting stories and illuminate spectacular observations about the deep blue sea and it's inhabitants, while uncovering deeper truths. So grateful for her help with describing waves in my book and her book blurb on my back cover. Thanks Susan for the support and amazing podcast episode! The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform Follow Scott Martin Follow Susan Casey Buy the Book, Groundswell: The Unseen Wave of Business Growth Join other impact creators in the Inner Circle
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| Robert Lee | A Financial Perspective on Marketing | 23 nov. 2023 | 01:14:16 | |
This weeks guest is Robert Lee, a Fractional C-Suite Executive with over 30 years of experience in driving CEOs toward faster growth and profits. Specializing in small and medium-sized growth businesses across diverse sectors, Robert brings a dynamic edge to financial and c-suite expertise. His passion for adventure, including skiing and mountain biking, breaks the mold of the traditional accountant stereotype. Robert's philosophy of starting the measurement process from day one of an investment. Explore the journey of assessing key metrics and, perhaps even more crucially, establishing a baseline for comparison before implementing a new approach. Can the needle be moved? What are the tangible outcomes, and how do they align with the initial benchmarks? Robert and his team are dedicated to achieving massive results. If you're ready for a results-driven journey and a fresh perspective on success Robert is the guide for you. Let's paddle in. Hit the subscribe button to stay up to date on the podcast!
🌐Connect with Robert Lee 📘 Recommended Reading: "Groundswell: The Unseen Wave of Business Growth" by Scott Martin Scott explores the transformative power of creating a groundswell for good, not just for your brand but for the growth of individuals and communities alike. 🚀 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform Join other impact creators in the Inner Circle
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| Katrina Wyckoff | Brave Brands make Impact | 09 nov. 2023 | 01:27:45 | |
🎙️ About This Week's Episode Join us in this week's episode as we dive into the inspiring journey of Katrina Wyckoff, the Founder and CEO of Vertica, a revolutionary pole fitness franchise. Katrina, a former national champion, has transformed her passion for pole fitness into a mission to redefine the standards in the fitness industry. Her franchise, Vertica, is not just about physical fitness but also about fostering confidence and fun for everyone, under the mantra of "every body belongs." Katrina shares her incredible story of brand transformation and growth, shedding light on the unexpected and exciting outcomes that resulted from implementing strategies outlined in the book "Groundswell: The Unseen Wave of Business Growth," working closely with industry expert Scott. Tune in to discover the secrets behind Vertica's rapid growth and the powerful impact of building a community that encourages pushing boundaries. Katrina's narrative is a compelling testament to the idea that creating a groundswell for good isn't just beneficial for your brand; it's the key to extraordinary growth. As an OG (original member) of the Groundswell Innercircle community and an impact creator, Katrina has laid the foundation for Vertica to become a massive brand. Whether you're a fitness enthusiast, an entrepreneur, or someone seeking inspiration, Katrina's journey is a must-listen — a story of courage, community, and the incredible possibilities that unfold when you create a groundswell for good. 🌐 Connect with Katrina Wyckoff and Vertica: 📘 Recommended Reading: "Groundswell: The Unseen Wave of Business Growth" by Scott Martin Don't miss this episode as we explore the transformative power of creating a groundswell for good, not just for your brand but for the growth of individuals and communities alike. 🚀 https://gswl.fm/kindlebook The Groundswell Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform Join other impact creators in the Inner Circle https://gswl.fm/innercircle | |||
| Mark Rushmore | A Brush with Sustainability | 02 nov. 2023 | 00:50:58 | |
This week's guest is Mark Rushmore! He is the co-founder of SURI, a sustainable toothbrush company that is determined to make an impact in creating a cleaner world one brush at a time. SURI is combating the 4 billion toothbrushes found in landfills with a toothbrush that is reusable, repairable and recyclable. SURI toothbrushes are super sustainable, with a modern slick design that everyone can appreciate. The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform Follow Scott Martin Follow Mark Rushmore Buy the Book, Groundswell: The Unseen Wave of Business Growth Join other impact creators in the Inner Circle | |||
| Robert Rose | Mastering content strategy | 12 oct. 2023 | 01:06:19 | |
In this episode we have Robert Rose! Robert is a sought-after consultant, best-selling author, keynote speaker, and one of the world's most recognized experts in content strategy and marketing. Robert shares the importance of having a strategy when creating content. How to improve your customers journey to really connect to your audience. Lets paddle in! The Groundswell Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform Follow Scott Martin Follow Robert Rose Buy the Book, Groundswell: The Unseen Wave of Business Growth Join other impact creators in the Inner Circle | |||
| Susan Casey | Uncovering the Deep Sea | 28 sept. 2023 | 01:06:27 | |
NY Times best-selling author and ocean advocate @susanlcasey in episode #78 Season 4 of @groundswell.podcast We go deep into the abyss talking about lessons from the ocean! Her newest book The underworld is a odyssey of her adventures exploring the depths of our beautiful oceans. 🤿Susan is so passionate and deeply knowledgeable. I am so envious of her vocabulary and ability to share riveting stories and illuminate spectacular observations about the deep blue sea and it's inhabitants, while uncovering deeper truths. So grateful for her help with describing waves in my book and her book blurb on my back cover. Thanks Susan for the support and amazing podcast episode! The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform Follow Scott Martin Follow Susan Casey Buy the Book, Groundswell: The Unseen Wave of Business Growth h Join other impact creators in the Inner Circle | |||
| Bruce Kasanoff | The Work-Life Integration | 21 juil. 2023 | 01:15:00 | |
On this episode of the Groundswell Podcast Scott and Bruce discuss the concept of work-life balance, emphasizing that work is just a part of life and that individuals must decide how they want to navigate through the world. We have discussions about how we are just a fragment of our own lives and pose the question of how we want to navigate through the world as a whole. The episode delves into the concept of integration and the significance of being intentional in managing the interplay between work and life for a fulfilling existence. Bruce Kasanoff is an author, speaker, Linkedin Influencer, and marketing expert. The Chartered Marketing Institute "Named Bruce one of the 50 most influential thinkers in marketing and business today." The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform Follow Scott Martin Follow Bruce Kasanoff Buy the Book, Groundswell: The Unseen Wave of Business Growth Join other impact creators in the Inner Circle | |||
| Gina Bianchini | The Mighty Groundswell | 15 juin 2023 | 00:53:21 | |
Gina Bianchini is CEO and founder of Mighty Networks. She is dedicated to creators building their own communities outside of other social media networks that make it so difficult. She is the author of the best-selling book, "Purpose: Design a Community & Change Your Life." She has been on the cover of Fortune, Vanity Fair, and many more.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform https://gswl.fm/itunes Follow Scott Martin https://gswl.fm/scott-on-twitter Follow Gina Bianchini https://www.MightyNetworks.com
Buy the Book, Groundswell: The Unseen Wave of Business Growth Join other impact creators in the Inner Circle | |||
| Brian Fanzo | Grow Community with Authenticity | 08 juin 2023 | 01:08:55 | |
Aloha, this weeks guest is Brian Fanzo! He is a keynote speaker, a digital futurist, and an Ai artist to promote neurodiversity & inclusivity. Brian has such a drive for creating a impact on the world and is truly one of the most authentic people in the Web 3.0 space. His newest Project "Shades of ADHD" and "ADHD is" collections is Ai generated art that he has been creating and perfecting with each collection. His insightful take on utilizing Ai, finding the future trends, and how to grow your audience has never been so authentic. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform Follow Scott Martin Follow Brian Fanzo Buy the Book, Groundswell: The Unseen Wave of Business Growth Join other impact creators in the Inner Circle
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| Jenn Lim | Beyond Happiness a Strategy for Culture & Growth | 25 mai 2023 | 01:04:23 | |
Aloha, In this episode we have the amazing Jenn Lim. She is the CEO, and Chief Happiness Officer of Delivering Happiness. Delivering Happiness focus is improving company cultures for greater profits and a more sustainable way to do business. We dive into all the key ideas that can make the difference in your business, and what it really means to create a happy workplace. Please feel free to use the speak pipe at the link below to ask any questions or how we can improve our podcast for future episodes. Lets paddle in! https://groundswellorigins.com/podcast
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Jenn Lim https://www.deliveringhappiness.com/jenn-lim https://twitter.com/byjennlim?lang=en https://www.instagram.com/byjennlim/?hl=en https://www.linkedin.com/in/byjennlim
Buy the Book, Groundswell: The Unseen Wave of Business Growth
Join other impact creators in the Inner Circle
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| Brian Piper | Content Marketing the Epic Strategy | 11 mai 2023 | 01:05:00 | |
In this Episode we have a special guest, Brian Piper. He is an outstanding speaker, a renowned author, and an expert in content marketing. In this episode we go over the future, from content marketing, to the new AI trend that has taken the world by surprise. He reveals the secrets of creating real content that creates your own groundswell, finding your audience and create super fans into your growing community. Lets Paddle in. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Brian Piper https://www.linkedin.com/in/brianwpiper https://www.tiktok.com/@brianwpiper https://twitter.com/brianwpiper
Buy the Book, Groundswell: The Unseen Wave of Business Growth
Join other impact creators in the Inner Circle | |||
| Mark Schaefer | The Next Strategy for Brands is Community | 04 mai 2023 | 00:56:32 | |
Welcome to the Groundswell Podcast featuring the legendary Mark Schaefer, where today we'll be discussing a wide range of topics, including community, marketing, the future, and everything in between. Mark Schaefer is the incredible Best selling author of "Marketing Rebellion", and his recent release "Belonging to the Brand: Why Community is the Last Great Marketing Strategy". He has been a keynote speaker, and is renowned for his wealth of knowledge in the marketing community. Lets paddle in!
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Mark Schaefer https://twitter.com/markwschaefer https://www.instagram.com/markwschaefer/ https://www.linkedin.com/in/markwschaefer/
Books by Mark Schaefer Marketing rebellion https://amzn.to/410g9YM Known: The handbook dor building and unleashing your personal bran in the digital age https://amzn.to/3LCgX0n Beloning to the Brand: Why Community is the Last Great Marketing Strategy https://amzn.to/42mdrhm
Buy the Book, Groundswell: The Unseen Wave of Business Growth
Join other impact creators in the Inner Circle
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| Jay Baer | Marketing at the Speed of Customers | 27 avr. 2023 | 01:00:21 | |
On this episode of the Groundswell Marketing Podcast, we're joined by the awesome Jay Baer for the third time! He spills the tea on his TikTok journey, including his tequila teacher, and shares his thoughts on how businesses should respect their customers' time. Jay also breaks down his Talk Triggers framework, which is all about creating buzz for your brand. If you're looking to up your marketing game, you won't want to miss this episode! The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Jay Baer https://www.linkedin.com/in/jaybaer/ https://www.youtube.com/user/jaybaer00 https://www.instagram.com/jaybaer/?hl=en
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| David Allison | Rise of the Values Economy | 13 avr. 2023 | 01:06:12 | |
It's time to kill demographics. Good and dead. For millennia, we've been using demographics to identify each other and to help us figure out in a split decision what to do next. Were you going to harm me or help me? This is how we survived. As society matured, you were organized by your role and your status. If you were a woman, a man, rich or poor. Demographics dictated your destiny. But how we act now in the modern world vs what it took for us to survive before has evolved and changed. The demographic profiles are overly compartmentalized and no longer relevant. Consumers don't follow the rules and nobody acts their age anymore. The reality is nobody cares about demographics except marketers. What you THINK drives people to do stuff and what ACTUALLY drives people to do stuff are always 2 different things. So listen up you marketers, it's time for a new system to think about and engage people. Paddle in. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
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Follow David Allsion https://valuegraphics.com/who-we-are https://www.linkedin.com/in/davidallisoninc/?originalSubdomain=ca
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| Tucker Max | The Waves of Impact from Writing a Book | 21 mars 2023 | 00:46:40 | |
This episode features Tucker Max, the founder of scribe media, a professional-publishing company, and Lioncrest Publishing both working with Scott used for create his book. In this episode Scott and Tucker do a deep dive into why write a book, what are some of the benefits, some of the unique things to think about when self publishing and some of the benefits of it.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Tucker Max https://www.instagram.com/realtuckermax/?hl=en https://www.tuckermax.com/books/ https://www.linkedin.com/in/tuckermax/
Buy the Book, Groundswell: The Unseen Wave of Business Growth Hard Copy of Groundswell: The Unseen Wave of Business Growth
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| Scott A. Martin interviewed by Tyler Chisholm | Groundswell's Origins | 23 févr. 2023 | 01:59:27 | |
A background episode interview by Tyler Chisholm talking about the launch of Scott's 3 year project a Book called Groundswell: The Unseen Wave of Business Growth, The new community for Impact Creators called Groundswell | Inner- Circle and the recent launch of Marketer Magazine and Marketer 101. In this over 2 hour episode Tyler does a comprehensive background story on what has lead up to these pivotal launches and what is coming in the future. "Like a gladiator. You go in the ring, you could die. But you go in. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter Follow Tyler Chisholm tylerchisholm.com
Honda Commerical: https://www.youtube.com/watch?v=7Gv2vr_zWK0&ab_channel=clearmotivemarketinggroup
Get your copy of Groundswell: The Unseen Wave of Business Growth
Join other Impact Creators and Mindful Marketers doing the hard work of building their Groundswell. | |||
| Dr. Elizabeth Lindsey | Ancient wisdom with modern applications | 19 janv. 2023 | 00:26:41 | |
In this episode, Dr. Elizabeth shares the insights she has gained from all her years as a National Geographic explorer learning about ancient wisdom directly from shaman and tribes around the world. She had the deep unique opportunity to learn about Ancient Hawaiian wisdom one of which is called Wayfinding and shares how this can be applied to modern applications. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Dr Elizabeth Lindsey https://www.instagram.com/dr.elizabethlindsey/?hl=en https://www.youtube.com/watch?v=NrmZUqcVdow https://www.linkedin.com/in/elizabethlindsey/
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| Joe Pulizzi | Creator Content & Strategies For Web 3 | 09 déc. 2022 | 01:02:32 | |
What is web 3? How is web 3 effecting the creator economy? How can we take on web 3 and use it to our advantage? Get ready for the creator economy and get all the juice you need to take on web 3 while hearing from real experiences in this incredible episode filled with everything you need to take on the web 3 space. "If you don't deliver consistently over time, you're never going to build that trust, you're never going to win the heart of that audience." - Joe Pulizzi
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter Follow Joe Pulizzi https://www.linkedin.com/in/joepulizzi/ https://twitter.com/JoePulizzi Buy the Book, Groundswell: The Unseen Wave of Business Growth Join other impact creators in the Inner Circle
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| Geoffrey Moore | Staircase to Sustainability | 12 août 2022 | 01:02:25 | |
In this episode, Geoffrey Moore and I discuss the interrelations between human behavior, including biological imperatives, and marketing. The conversation is wide ranging and even at times philosophical, spiced here and there with pithy anecdotes from Moore's time assisting start-ups with Wildcat Venture Partners.
This episode was such a honor for me since his work had a massive impact on me personally First with Chasm Theory outlined in his seminal book; Crossing the Chasm and the critical writing of Escape Velocity that shaped my thinking in helping my clients with marketing strategies. To have the opportunity to talk with him and also talk about concepts in my upcoming book groundswell. Very grateful this is an episode that was intellectually stimulating and surreal at the same time.
Geoffrey Moore is a rare intellectual for the 21st century, having extensively researched a broad range of topics for his many published titles. Most recently, Moore has written The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality, published by Penguin Random House. Moore is also a speaker and advisor for established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter Follow Geoffrey Moore's https://www.linkedin.com/in/geoffreyamoore https://twitter.com/geoffreyamoore? Chrossing the Chasm
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| Gary Henderson | The Next Wave Creator Economy | 06 juin 2022 | 01:19:41 | |
Paddle in. Meet Gary Henderson author of The Clubhouse Creator and founder of DigitalMarketing.org. In this revealing episode, he expertly walks me thru an in-depth 101 overview of the changing landscape with Web 3 / Creator Coins and NFTs. This episode is especially interesting because I literally am getting light bulbs as he breaks it all down for me. He shares how he is changing the way marketing /business and creators will market and build sustainable profitable businesses in this new era of Web 3 and communities. If you want to get a real understanding of the next wave. This is the episode for you. "I've helped Lewis Howes, Michael Hyatt, Jeff Walker, Ray Higdon, Eric Worre, Dr Axe and many others make a lot of money online." - Gary Henderson The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Gary Henderson Discord Giraffe Tower: Linkedin WebsiteBuy the Book, Groundswell: The Unseen Wave of Business Growth
Join other impact creators in the Inner Circle | |||
| Jaiya & Ian Ferguson | Mixing Business with Pleasure | 15 avr. 2022 | 01:14:47 | |
Paddle in. Meet Jaiya & Ian Ferguson who are somatic Sexologists turned successful entrepreneurs talking about Sex, Marketing and Business! These world-renowned pleasure sommeliers and sex experts are founders of The Erotic Blueprint Breakthrough and were recently featured on Netflix. In addition to authoring numerous books about sexual satisfaction, both of them can be seen speaking on stages around the world, creating transformation for the clients of thought leaders like Tony Robbins, Mama Gena, Neil Strauss, Esther Perel and many other others. You may have seen them on Ricki Lake, The Doctors, Good Morning America, Nightline, The Anderson Show, The Tyra Banks Show, TLC, CNN or Playboy TV to mention a few. This is a surprisingly deep session not just talking about sex but how it intersects with business and the lessons of building a business that required massive creative thinking to grow. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Guest Name The Erotic Blueprint: https://missjaiya.com/ Instagram: https://www.instagram.com/missjaiya/
Buy the Book, Groundswell: The Unseen Wave of Business Growth
Join other impact creators in the Inner Circle | |||
| Shaun Tomson | Never Turn Your Back On The Ocean | 01 mars 2022 | 00:56:26 | |
Paddle in. Meet Shaun Tomson World Champion Surfer and Entrepreneur talking about leading with purpose. Please a deep dive into the code he lived by to be a champion and a business code for entrepreneurial success. There are some people in this world who are pure, true guiding lights. They are hard to find, because they don't often seek the spotlight. They quietly live in the service of others, and they speak with such respect for life that their voice rings with rich, authentic compassion. Shaun Tomson is just such a human. He is one of the best-known surfers of all time. He held the World Surfing Championship in 1977, and distinguished himself as a leader of the "Free Ride" generation of surfers daring enough to surf on Hawaii's North Shore. He paved the way for future surfers and legitimized the sport internationally, but he went even further when he wrote his best-selling book, Surfer's Code – 12 Simple lessons for riding through life. He worked for Patagonia, started his own company called Instinct, and even found time to act in several films. Today he is a board member and ambassador for the Surfrider Foundation, the world's largest environmental group dedicated to protecting the world's oceans, waves, and beaches. In this podcast he tells us the origin story of this timeless book, and of all the experiences he had following his surf career using his fame for good. Although he has experienced shocking personal loss in his life, he has always made it a point to keep paddling out, and encourages others to ride along with him. He is one of the most inspiring individuals I've ever spoken with. He is living proof of just how much you can do in one lifetime if you have a Code.The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Shaun Tomson https://www.linkedin.com/in/shaun-tomson-42a57213/
Buy the Book, Groundswell: The Unseen Wave of Business Growth Join other impact creators in the Inner Circle
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| Cherie Cohen | Making Global Waves in Sports Marketing | 21 févr. 2022 | 01:18:08 | |
Paddle in. Today's guest Cherie Cohen talks about content syndication and unique approaches to revenue across multiple media platforms in the fast-changing landscape of the World Surf League. It wasn't that long ago that surfing was an individual's sport. The immense apparatus required to take a personal sport and have it internationally recognized and celebrated is akin to how a small rogue wave in the ocean turns into a groundswell that crashes to a beach a thousand miles away. Cherie Cohen stands at the progenitor of many rogue waves. She is the visionary who directs them, and ensures that they crest and crash on the shore. She is the Chief Revenue Officer of the World Surf League, the governing body of professional surfing and a multi-channel entertainment platform. Her experience doesn't end there: she's worked for various sports properties such as The Superbowl, The World Cup, Winter & Summer Olympic Games, College Football Championships, The NBA Finals, The Stanley Cup Finals and more. In our podcast, we speak about her experience building and retaining an audience on a global scale, and the decisions she needs to make around programming, content, partnerships, and revenue streams.The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter Follow Cherie Cohen https://www.linkedin.com/in/cherie-r-cohen-0736b73/Buy the Book Groundswell: The Unseen Wave of Business Growth Join other impact creators in the Inner Circle | |||
| Joe Pulizzi | The Content Entrepreneur | 01 févr. 2022 | 01:09:36 | |
Paddle in. Tilting the Content Creator Economy with Content Entrepreneurs What is a content entrepreneur? When is the creator economy happening? What does it take to be a successful content entrepreneur? How do you build a strategy to take advantage of the exploding creator economy? It's about the tilt. This week's guest is one of the most respected individuals to speak on this topic. Meet the godfather of Content Marketing Joe Pulizzi. In my eyes (and many others) ... total legend. World author, podcaster, marketing speaker and entrepreneur. Joe educates and leads audiences on how to navigate the new Creator Economy.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Joe Pulizzi https://www.linkedin.com/in/joepulizzi/ https://www.thetilt.com/tilt-author/joe-pulizzi https://www.thetilt.com/content-entrepreneur/new-content-entrepreneur-research-creator-economy
Buy the Book, Groundswell: The Unseen Wave of Business Growth
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| Lucas Di Grassi | Racing for Innovation and Sustainability | 06 janv. 2022 | 00:59:53 | |
Paddle in. In this episode, I interview Lucas Di Grassi about his career in marketing new emerging industries, sustainability, innovation and his career in motorsports. He is a well-known world champion Formula E race car driver who is transforming the industry -completely on the leading edge of speed and innovation. Lucas is one of the most profound experts across so many categories from being a top athlete, speaker, ambassador, inventor, collaborator, world champion, racer car driver, and founder and so much more. From São Paulo, Lucas is the most successful Brazilian driver of the decade, collecting victories, titles and international public recognition. He is also the biggest name in the history of the Formula E World Championship, adding a title, two runners-up and two third places, in addition to being the record holder for podiums (32). In 2015 he was named the best endurance driver and also the best Formula E competitor in the world. "Di Grassi has stood out internationally for his stance in the field of sustainability, using sport and the interest of the industry for this transformation. Currently, the pilot acts as an investor in the innovative Extreme E, Roborace and ESC (Electric Scooter Championship) championships, in addition to Formula E, in which he remains one of the main candidates for the title in all seasons. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Lucas Di Grassi https://www.lucasdigrassi.com.br/en https://www.instagram.com/lucasdigrassi
Buy the Book, Groundswell: The Unseen Wave of Business Growth
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| Jeff Pensiero | The Baldface Truth | 30 déc. 2021 | 00:53:17 | |
Paddle In. In this episode, I get some face shots of stoke talking with backcountry lodge owner and industry innovator Jeff Pensinerio who goes by the handle Bald Is Beautiful. As the owner of Baldface Lodge, and Baldface Vahalla in the B.C. Backcountry he hosts guests to some of the most incredible snowboarding/skiing experiences called Catskiing. Jeff has redefined how to be resourceful in business and develop original avenues of revenue and diversify his business in ways still not duplicated by the industry. We talk about how he has taken his own path and built a reputation for delivering exceptional experiences. As the owner of backcountry mecca Baldface Lodge and the snowboarding industry's most sought-after powder business innovator - Jeff Pensiero. Respected as deep as the powder he shares with his guests - he has transformed customer experience and marketing in this space. Across snowboarding, his trailblazing original concepts have captivated top athletes, international media and cool as F brands. He shares what it takes to build the impossible and be the epicentre of powder stoke.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Jeff Pensiero https://www.instagram.com/baldisbeautiful/ https://www.instagram.com/baldfacelodge/
Buy the Book, Groundswell: The Unseen Wave of Business Growth
Join other impact creators in the Inner Circle
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| Pauline Brown | Aesthetic Intelligence a Tasteful Strategy | 17 déc. 2021 | 01:15:17 | |
Paddle in. In this episode, I interview iconic luxury goods leader Pauline Brown author of Aesthetic Intelligence about how the new competitive landscape of brands will be in the codes, or the senses that people remember about your brand. As former Chairman of LVMH Moët Hennessy Louis Vuitton North America she details the art and science of brand-building under the rubric of Aesthetic Intelligence. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Pauline Brown https://www.instagram.com/aestheticintelligencelabs/ https://aestheticintelligencelabs.com/
Buy the Book, Groundswell: The Unseen Wave of Business Growth
Join other impact creators in the Inner Circle
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| Dave Navarro | Unplug to Connect | 30 nov. 2021 | 00:58:33 | |
Paddle in. Dave Navarro is sharing his unique perspective in this rare episode. His deep understanding of culture, trends and even politics. Dave is a six-string legend, guitarist, singer, songwriter, actor and television personality (considered the first true guitar hero with such notorious bands as Jane's Addiction and Red Hot Chili Peppers). We explore his unique point of view and experience in working with marketing in the Hollywood / music industry. In addition, we talk about how we met and collaborated on helping Tulsi Gabbard with her presidential campaign. This episode is sure to expand your view of marketing and enter the mind of Dave as he talks about authenticity and the lessons he has learned from fame, money and success. Really happy to call him my friend. An outstanding human with depth. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Dave Navarro https://www.instagram.com/davenavarro/
Buy the Book, Groundswell: The Unseen Wave of Business Growth
Join other impact creators in the Inner Circle
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| Gina Bianchini | The Mighty Power of Building Your Community | 05 nov. 2021 | 00:48:44 | |
Paddle in. In this episode, we talk about the importance of creating a virtual community around your niche and the new phenomenon of creators and businesses migrating from using social media channels into a sustainable platform where there is better engagement and deeper interactions. Gina is CEO & Co-Founder of Mighty Networks, the premier SaaS platform for creators and brands to start and grow communities they own.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Gina Bianchini https://www.MightyNetworks.com https://www.linkedin.com/in/ginabianchini/ https://newcreatormanifesto.com/
Buy the Book, Groundswell: The Unseen Wave of Business Growth
Join other impact creators in the Inner Circle
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| Neal Schaffer | Influence Your Strategy | 27 oct. 2021 | 00:59:58 | |
Paddle in. In this episode, I have an in-depth discussion of the misperceptions of influence and many of the unique and powerful ways influencer marketing is impacting business today. Neil is a celebrated author of 3 books on social media, including Maximize Your Social (Wiley), The Age of Influence (HarperCollins Leadership), on educating the market on the why and how every business should leverage the potential of influencer marketing. I also have a podcast called Maximize Your Social Influence where I present my views on all things social and digital: Neal helps businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. Follow Neal: https://nealschaffer.com/ageofinfluence Linkedin: https://www.linkedin.com/in/nealschaffer/ Groundswell Origins: http://www.GroundswellOrigins.com Podcast: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadammartin/ | |||
| Neal Schaffer | Influence Your Strategy | 27 oct. 2021 | 00:59:58 | |
Paddle in. In this episode, I have an in-depth discussion of the misperceptions of influence and many of the unique and powerful ways influencer marketing is impacting business today. Neil is a celebrated author of 3 books on social media, including Maximize Your Social (Wiley), The Age of Influence (HarperCollins Leadership), on educating the market on the why and how every business should leverage the potential of influencer marketing. I also have a podcast called Maximize Your Social Influence where I present my views on all things social and digital: Neal helps businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. Follow Neal: https://nealschaffer.com/ageofinfluence Linkedin: https://www.linkedin.com/in/nealschaffer/ Groundswell Origins: http://www.GroundswellOrigins.com Podcast: http://www.Groundswell.fm Scott Martin: http://www.Instagram.com/ScottMartin_org Please connect with me here: Linkedin: https://www.linkedin.com/in/scottadammartin/ | |||
| Morgan Maassen | The Marketing Lens of Photography | 26 sept. 2021 | 00:59:06 | |
Paddle in. Meet Morgan Maassen an award winning photographer and filmmaker from Santa Barbara, California. An aficionado of art, music, fashion, traveling, cloudscapes, and the ocean. Has created some of the most beautiful and unique images that grace the covers of Surf Magazines and beyond. Morgan has been interviewed by Wired, Fstoppers, Impakte, Without Walls, ESPN, Stab Photolyfe, Lomography. He has won the following awards: 2014 Olympus Pro Photographer Showdown Finalist, 2013 Red Bull Illume "Lifestyle" Winner, 2013 Red Bull Illume "Athlete's Choice" Winner, 2013 Monster Children Black & White Finalist & 2010 Follow The Light Grant Recipient. We talk about surfing, travel, his background and his unique creative process. he Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Guest Name Follow Morgan Maassen: http://www.MorganMaassen.com Instagram: http://www.Instagram.com/MorganMaassen
Buy the Book, Groundswell: The Unseen Wave of Business Growth
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| Tulsi Gabbard | Waves of Human Connection | 22 sept. 2021 | 00:53:45 | |
Aloha and help me welcome the honourable US Congresswoman Tulsi Gabbard as we talk about business, marketing, aloha and building a groundswell. We have a unique look into her campaign for her bid for the Democratic nomination for the presidential race. I had the privilege of working with her on that campaign and we talk about some of the strategies and lessons. Some more background is that she is an American politician and United States Army Reserve officer who served as the U.S. Representative for Hawaii's 2nd congressional district from 2013 to 2021. Elected in 2012, she was the first Hindu member of Congress and also the first Samoan-American voting member of Congress. Tulsi is the first female combat veteran to ever run for president and the first female combat veteran ever elected to Congress, along with Tammy Duckworth.Gabbard has served for eight years on the Foreign Affairs, Armed Services, and Homeland Security Committees, where she's been intimately involved with sensitive, national security issues. A war veteran of two tours of duty in the Middle East and presently a Major in the U.S. Army Reserves, Gabbard has long been an outspoken critic of regime change wars and the new cold war. Oh, and she surfs, does yoga is one outstanding human. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
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Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Tulsi Gabbard https://www.instagram.com/tulsigabbard
Buy the Book, Groundswell: The Unseen Wave of Business Growth
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| Guru Singh | Spiritual Groundswell | 14 sept. 2021 | 01:09:45 | |
In this insightful and intriguing episode, we kick off Season 3 with highly respected and renowned Guru Singh a master spiritual teacher, 3rd Generation Yogi, author and musician. He is a teacher of conscious living with Kundalini Yoga, Meditation & Humanology. His deep understanding of the universe and world around us is revealed when we start discussing the unique intersection of marketing, business and the spiritual realms. Paddle in. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Guru Singh https://linktr.ee/gurusinghyogi https://www.instagram.com/gurusinghyogi/
Buy the Book, Groundswell: The Unseen Wave of Business Growth
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| Yousuf Bhaijee | The Word Of Mouth Coefficient | 16 févr. 2021 | 00:59:08 | |
Ever wonder how you might track word of mouth marketing? Meet Yousuf Bhaijee a growth strategist who might just have the answer for you. Word of mouth is critical to growing a successful product. Despite its importance, word of mouth has always been hard to measure and therefore hard to influence. I first discovered Yousuf and his brilliance in an article he co-wrote on Reforge called: The Word of Mouth Coefficient In this episode we do a deep dive into Word of Mouth and Growth Strategies and his unique approach to tracking, measuring and impacting results. Yousuf has worked in some of the most esteemed companies leading growth such as VP Growth @ Eaze / Zynga Disney / Bain and Reforge. Currently, he is growth advising and writing and some side projects.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Yousuf Bhaijee https://www.linkedin.com/in/yousufbhaijee/
Buy the Book, Groundswell: The Unseen Wave of Business Growth
Join other impact creators in the Inner Circle | |||
| Scott Martin & Mike Allan Part 2 | Lessons Owning a Marketing Agency | 12 févr. 2021 | 01:17:22 | |
In this 2 part episode, I (Scott Martin) and my former business partner Mike Allan talk about our experiences and the journey of building and growing our agency SDMG (Strategic Direct Marketing Group) over 10 years that worked with some of the largest brands such as Best Buy, Detroit Pistons, Sport Chek, West Jet, HBC and many others. We reflect on some of the lessons and outrageous stories this experience had for us on our entrepreneurial journey.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Mike Allan https://www.linkedin.com/in/allanmike/
Buy the Book, Groundswell: The Unseen Wave of Business Growth
Join other impact creators in the Inner Circle | |||
| Scott Martin & Mike Allan Part 1 | Lessons Owning a Marketing Agency | 12 févr. 2021 | 01:14:05 | |
In this 2 part episode, I (Scott Martin) and my former business partner Mike Allan talk about our experiences and the journey of building and growing our agency SDMG (Strategic Direct Marketing Group) over 10 years that worked with some of the largest brands such as Best Buy, Detroit Pistons, Sport Chek, West Jet, HBC and many others. We reflect on some of the lessons and outrageous stories this experience had for us on our entrepreneurial journey. The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Mike Allan https://www.linkedin.com/in/allanmike/
Buy the Book, Groundswell: The Unseen Wave of Business Growth
Join other impact creators in the Inner Circle | |||
| Randy Frisch | The Content Marketing Experience | 12 févr. 2021 | 01:00:58 | |
Zero F's given in this episode with CMO and Co-Founder of Uberflip and author of F#ck Content Marketing. Randy has been named one of the top 50 Fearless marketers in the world by Marketo. We do a deep dive into the framework for designing an exceptional content marketing experience.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Randy Frisch https://www.linkedin.com/in/frischrandy/ https://twitter.com/randyfrisch
Buy the Book, Groundswell: The Unseen Wave of Business Growth
Join other impact creators in the Inner Circle
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| Ashley Faus | The New Buyer's Journey is a Playground | 05 févr. 2021 | 01:04:42 | |
In this episode, Ashley Faus discusses the new strategic way to view content and the customer's buyer journey. We do a deep in depth breakdown of how to reframe content marketing and discard the traditional customer funnel thinking. Ashley is a respected marketing strategist with exceptional skills in execution, from social media, to content and editorial, to demand-gen and events. She loves telling high-level stories that resonate with audiences and connecting the dots between types of assets and distribution channels.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter
Follow Ashley Faus https://www.linkedin.com/in/ashley-faus-2904547/ https://consciouslycorporate.com/ Buy the Book, Groundswell: The Unseen Wave of Business Growth
Join other impact creators in the Inner Circle
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