Groundbreakin – Détails, épisodes et analyse

This conversation with Shayak Sen, the Head of Design at Myntra, is a masterclass in navigating the complexities of design leadership and e-commerce at massive scale.

Shayak, who transitioned from an architecture background to co-founding one of Bangalore's earliest UX agencies, offers a rare, insider's view on how design truly operates in a major Indian consumer tech company.

The E-Commerce Playbook & Design Ethics
Shayak shares that in the B2C space, 80% of design is a derivative of the Amazon playbook-making e-commerce the foundational space where design patterns are built before propagating to health tech, fintech, and other industries.
As a design leader at a platform transacting for millions of people, his role is to be the "guardian" of design standards, setting benchmarks for dark patterns, ethics, compliances, and accessibility in the industry.
Innovation, Gen Z, and the Future of Work

• Innovation Framework: The key to continuous innovation is making the cycle of micro-experiments really, really short.
• The Gen Z Factor: Shayak argues that the new generation's behavior is often misrepresented. While superficial "gentrification" of the experience is possible, what's truly critical is solving their core need states—like the need for affordable clothing.
• AI's Transformative Role: He provides a four-stage model for AI adoption, predicting it will first increase efficiency, then re-design workflows, and eventually remove workflow steps altogether.
• The Designer's Evolved Role: The future designer will shift from creating individual UIs to orchestrating complex design systems and frameworks. He sees this as moving from a craftsperson to a "pseudo-mathematician"—creating core rules and tokens that allow the UI to be "emergent".

The conversation takes a deeper turn as Shayak discusses:
- The Power of Storytelling: He reflects on the need for India to build its own unique, extensive, and globally recognized creative "worlds" and narratives.
- Expert vs. Professional: He breaks down the three levels of employees in an organization: the Expert (consumed by their craft, to whom business comes), the Professional (who adapts their expertise to an organization), and the Apprentice (who needs supervision). He stresses the need for India to celebrate more such deeply focused experts.
- The Next Big Leap: He expresses excitement about the potential consumer adoption of Brain-Computer Interfaces (BCI), as humans still lack a discreet input method beyond the keypad.

He believes this is a technology that could fundamentally change the world.
This episode is a highly relevant listen for design leaders, product managers, e-commerce professionals, and any creative professional looking to understand how to build and scale with integrity in the age of AI.

CONNECT:
Find us at [https://www.groundbreak.in] [q@groundbreak.in]

dipaq@substack.com

Supported by Syqi: https://syqi.art/

In this refreshingly honest conversation, Dipaq sits down with Ekta Manchanda, co-founder of Everything Design, a multidisciplinary design studio specializing in B2B branding. Ekta shares the story of her 12-year journey from a graphic designer working at various agencies to co-founding her own firm, which now employs 36 people under one roof. She provides a masterclass on the importance of authenticity and trust in client relationships, the challenges of the industry, and the power of a collaborative, flat organizational culture.

Ekta pulls back the curtain on why B2B branding is no longer a "good-to-have" but a must-have, why her firm avoids free pitches, and how they built a business model that is both profitable and rooted in integrity. She also shares her vision for the future of design, where strategy and business acumen will be the real differentiators in the age of AI. This episode is for any creative, founder, or entrepreneur looking to build a business that is not only successful but also sustainable and fulfilling.

In this episode, you will discover:

- Ekta's journey from a graphic designer to building a 36-person agency.
- The shift in B2B branding from an afterthought to a competitive necessity.
- Why Ekta's agency, Everything Design, avoids pitches and focuses on advisory services.
- The framework they use to convince clients and the non-negotiable role of research in their process.
- How they are navigating the impact of AI and the future of design.
- Why they prioritize a flat hierarchy and a culture of collaboration.
- The importance of authenticity and good work ethics in building a sustainable business.

Location Credits: Ecole Intuit Lab, Bengaluru.

CONNECT:
Discord: https://discord.com/invite/Z3cMsbvkTT
Find us at [https://www.groundbreak.in](https://www.groundbreak.in/)
q@groundbreak.in - dipaq@substack.com
Supported by Syqi: [https://syqi.art]

What does it take to build a career that truly aligns with your passions? In this
conversation, Dipaq sits down with Nitin Ravi, Director at SaaS company Pazo,
whose journey is a masterclass in exactly that. From his start in engineering to the
early days at Byju's, and from launching startups to his current mission to
revolutionize retail tech, Nitin’s story is packed with insights for anyone looking to
build, grow, and lead.

We get a behind-the-scenes look at one of the biggest trends in business: why
direct-to-consumer (D2C) brands are rushing to open physical stores and what it
takes to create an "experience" that wins. Nitin also breaks down the genius of
Decathlon's business model and shares the heartfelt mission behind his own
passion project, Khel India, an initiative to champion India's less-appreciated
sports.

This episode is for creatives, entrepreneurs, marketers, and sports lovers
curious about where business is headed next.

In this episode, you'll discover:

• Nitin's career journey from engineering to EdTech (Byju's) and SaaS leadership.
• The core problem Pazo is solving for retailers and how it brings "method to the madness" in operations.
• Why successful D2C brands are now heavily investing in offline "experience centers".
• A deep dive into Decathlon's success: affordability, in-store experience, and knowledgeable staff. The mission behind Khel India: to create awareness for underappreciated sports in the country.
• The power and potential of India's growing sports ecosystem, from the grassroots to the professional level.
• An inspiring conversation on how pursuing what you love can shape a fulfilling life and career.

CONNECT: 

Find us at https://www.groundbreak.in

q@groundbreak.in - dipaq@substack.com

Supported by Syqi  : https://syqi.art

Discover the untold stories and behind-the-scenes insights of the iconic Nike brand as we sit down with Scott Reems, a retired Nike historian who spent nearly three decades preserving the company's rich history. Join us on this captivating journey as Scott shares his family's connection to the shoe business and how it led him to his role at Nike.

In this episode, we dive deep into the impact of Scott's work in capturing the stories of those involved in Nike's history, from its earliest days to its present-day success. Learn how he created an intranet site to make Nike's materials accessible to their global population and used reunions as a model for crafting stories that transcend borders. Explore the rise of the Jordan brand, the process of selecting college basketball players to join the Jordan family, and the importance of preserving Nike's history for future generations.

Join us as Scott shares the incredible tale of reuniting the four people who created the Nike name and swoosh, capturing their stories on film for the first time. We also delve into the design innovations of Nike, from the groundbreaking Nike shocks and Presto to the rise of the Jordan brand and the process of selecting college basketball players to be part of the Jordan family. Plus, Scott reveals his involvement in aiding Phil Knight with his memoir, "Shoe Dog," and the crucial role of marketing and advertising in Nike's success.

Tune In as we discuss his journey as a Nike Historian on The Groundbreakin Podcast

Join Discord : https://discord.gg/Z3cMsbvkTT

Thank you for tuning in and I hope our listeners find it both insightful and exciting.
Please send us a DM or email at info@groundbreak.in to provide us with your thoughts and comments!

Find us at https://www.groundbreak.in
Supported by Syqi  : https://syqi.art
Kappiri Studio : https://kappiri.Studio

Ever wondered how to unleash your untapped potential and create a powerful personal brand? We sat down with Lulu Raghavan, the incredible Managing Director at Landor & Fitch India, to get her invaluable insights on personal growth, creativity, and vulnerability. Lulu's journey is a testament to the transformative power of embracing vulnerability and forming authentic connections, and in this episode, she shares her story and gives practical tips and strategies to stay creative.

Discover the branding services market in India, the differences between design agencies and advertising agencies, and the various factors that have contributed to the growth of design. Lulu shares her journey from setting up Landor in India to becoming a powerhouse in the industry. Her disciplined daily routine, including her hybrid working arrangements, and how she fits deep thinking into her day, offers valuable insights into the mindset required to succeed in the space.

Lastly, we dive into the art of personal branding and building a strong reputation that sets you apart. Lulu shares her thoughts on the 'acts of personal branding' and how to define your unique sauce. We also discuss how to be authentic and transparent on social media and how to use vulnerability as a superpower. So, join us for this insightful conversation with industry leader Lulu Raghavan and learn how to build a powerful personal brand and legacy.

Tune In as we discuss her creative leadership journey on The Groundbreakin Podcast

Join Discord : https://discord.gg/Z3cMsbvkTT

https://www.linkedin.com/in/luluraghavan/
https://www.thebrandberries.com/2022/12/02/whats-ahead-for-branding-by-landor-fitchs-lulu-raghavan/
https://landorandfitch.com/en
https://www.instagram.com/lulu.raghavan/

Thank you for tuning in and I hope our listeners find it both insightful and exciting.
Please send us a DM or email at info@groundbreak.in to provide us with your thoughts and comments!

Find us at https://www.groundbreak.in
Supported by Syqi  : https://syqi.art
Kappiri Studio : https://kappiri.Studio

What is it that makes a design truly captivating, and how can you lead a team of talented creatives to craft such masterpieces? We had the pleasure of sitting down with Tassia Swulinska, design visionary and design director at Dixon Baxi, to uncover the secrets behind her staggering success in the world of book cover design and creative leadership.

Throughout our conversation, we explore Tassia's unique approach to managing a highly creative team, striking a delicate balance between individual creativity and the overall vision of a project. Hear about the fast-paced world of design, the importance of taking a step back to find a fresh perspective, and how Tassia's team collaborates to tell a story through their designs. We also discuss the invaluable advice she has to offer on finding creative confidence and fostering it in the next generation of designers.

Join us for this inspiring conversation, as we dive into the fascinating world of creative leadership and design with Tassia Swulinska. Discover her journey from her early beginnings to her current role as design director, and learn how embracing the freedom of creativity and the beauty of messiness in the process can lead to truly captivating designs.

Tune In as we discuss her creative leadership journey on The Groundbreakin Podcast

Join Discord : https://discord.gg/Z3cMsbvkTT

https://www.dixonbaxi.com/newsroom/who-the-hell-is-tassia-swulinska
https://www.linkedin.com/in/tassia-swulinska-64411821/
https://www.dixonbaxi.com/
https://www.instagram.com/dixonbaxi/?hl=en

Thank you for tuning in and I hope our listeners find it both insightful and exciting.
Please send us a DM or email at info@groundbreak.in to provide us with your thoughts and comments!

Find us at https://www.groundbreak.in
Supported by Syqi  : https://syqi.art
Kappiri Studio : https://kappiri.Studio

For this episode, we have Hussain Almossawi aka Mossawi, a design visionary and industry leader who has made a lasting impact in the world of design. In our conversation, we explore his incredible journey from his deep-rooted passion for design to his remarkable work with renowned innovation brands such as Nike, Adidas, and Ford. Hussain shares his invaluable insights on making a meaningful impact in the design world and emphasizes the value of staying humble and hungry throughout the creative process.

With a contagious energy and an unwavering drive, Hussain takes us on a captivating ride through his experiences, offering wisdom and inspiration to both seasoned professionals and aspiring designers. From his early days at top brands to the founding of his own studio, he shares the secrets of success and the importance of continuously pushing the boundaries of creativity.

So, get ready to embark on a thrilling journey as we dive into the world of design with Hussain Almossawi. 

Tune In as we discuss his journey on The Groundbreakin Podcast

https://mossawistudios.com/
https://www.instagram.com/mossawi_/
https://www.ncycle.net/
https://www.behance.net/mossawi
https://www.linkedin.com/company/mossawi-studios/
https://www.youtube.com/watch?v=0NAlz3floXU&ab_channel=HussainAlmossawi

Join Discord : https://discord.gg/Z3cMsbvkTT

Thank you for tuning in and I hope our listeners find it both insightful and exciting.
Please send us a DM or email at info@groundbreak.in to provide us with your thoughts and comments! 

Find us at https://www.groundbreak.in
Supported by Syqi  : https://syqi.art
Kappiri Studio : https://kappiri.Studio

For this episode, we have Hector Silva, the founder of Advanced Design and the host of the Context Podcast. In our conversation, we delved into his journey in the design industry, from his beginnings in toy design to creating an impactful education space for the next generation of designers. We also talked about the importance of building a strong foundation in design education, and the power of networking and community-building in the field. Whether you're a seasoned professional or just starting out, there's something for everyone in this discussion.

So sit back, relax, and join us as we explore the world of Industrial design and Design Education with Hector Silva.

Tune In as we discuss his journey on The Groundbreakin Podcast

https://www.instagram.com/adv_des/
https://www.instagram.com/offsite.design/
https://www.instagram.com/quicktake_/
https://advdes.org/
https://www.linkedin.com/in/hsilvadesign/
https://open.spotify.com/show/2BwnLTa4L1BSjZPrRIumLm?si=465703508c444cb3

Join Discord : https://discord.gg/Z3cMsbvkTT

Thank you for tuning in and I hope our listeners find it both insightful and exciting.
Please send us a DM or email at info@groundbreak.in to provide us with your thoughts and comments! 

Find us at https://www.groundbreak.in
Supported by Syqi  : https://syqi.art
Kappiri Studio : https://kappiri.Studio

For this episode of the #Groundbreakin , we have Devargh, a copywriter and advertising strategist works at the Talented, we talked about his journey and insights into the ever-changing world of copywriting. We discussed the challenges of balancing unsexy work with the sexy stuff. We also delved into the strategy of making it in the advertising world and the role of social media beyond just selling your product. Devargh talked about his passion for watching movies and how it led him to choose advertising as a career, after being inspired by the TV series Mad Men.

Tune In as we discuss his journey on The Groundbreakin Podcast

https://www.linkedin.com/in/devarghmukherjee/
https://www.instagram.com/devarghmukherjee/
https://growthschool.io/mentors/devargh-mukherjee
https://www.behance.net/devarghmukherj
https://www.socialsamosa.com/wp-content/uploads/2022/07/AGENCY-CON-Individual-Winners.pdf  
https://www.schbang.com/
https://www.talented.agency/

Join Discord : https://discord.gg/Z3cMsbvkTT

Thank you for tuning in and I hope our listeners find it both insightful and exciting.
Please send us a DM or email at info@groundbreak.in to provide us with your thoughts and comments! 

Find us at https://www.groundbreak.in
Supported by Syqi  : https://syqi.art
Kappiri Studio : https://kappiri.Studio

For this episode, We have the amazing Vyasateja Rao, founder of Analogy Design, a product design and innovation studio based in Bangalore, India. Vyasateja shares his inspiring journey of learning design in the United States and returning to India to establish a successful design business.

Throughout our conversation, we delved into the changing landscape of design in India and explored the exciting opportunities for design education to improve in the country. We also explore the valuable insights about the business of design and innovation, and how he's making his mark in this rapidly evolving field.

Tune In as we discuss his journey on The Groundbreakin Podcast

Join Discord : https://discord.gg/Z3cMsbvkTT

https://analogydesign.co/
https://youtu.be/pThmayNLOL0
https://www.instagram.com/analogy.design/
https://www.behance.net/analogydesign
https://analogydesign.co/work/

Thank you for tuning in and I hope our listeners find it both insightful and exciting.
Please send us a DM or email at info@groundbreak.in to provide us with your thoughts and comments! 

Find us at https://www.groundbreak.in
Supported by Syqi Lab : https://syqi.art
Kappiri Studio : https://kappiri.Studio