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AI Transformation: with Jordache Johnson - GM9902 Oct 202500:48:02

Unlocking AI Excellence: A Conversation with AI First Expert Jordache

Join us as we engage with Jordache, an AI-first cultural architect and founder of Never Tech Behind. In this episode, we delve into his groundbreaking analogies like 'seasoning the pan', his innovative methodologies including the ADAPT system, DICE method, and AHA framework. Jordache shares his journey with AI, offering practical insights on how businesses and individuals can thrive in an AI-driven world. From personal anecdotes to professional strategies, discover how to leverage AI for smarter decision-making, enhanced productivity, and meaningful innovation. Whether you're an AI novice or a seasoned pro, this conversation is packed with valuable takeaways to elevate your AI game.

00:00 Introduction and Guest Welcome 00:35 The Concept of Seasoning the Pan 00:50 Jordache's Background and Expertise 02:09 The Evolution of AI in Business 03:30 Practical Applications of AI 07:28 AI as a Thought Partner 12:32 Implementing AI Workflows 20:20 Human-AI Collaboration 23:52 Convincing Leadership to Adopt AI 24:47 Understanding Daily Activities 25:37 First AI Wins and Dopamine Hits 26:21 AI in Marketing and Customer Avatars 28:17 LinkedIn Profiles and Dream Interpretation 30:51 AI for Personal Projects and Learning 35:47 AI's Role in Enhancing Skills 43:13 AI's Impact on Communication and Relationships 46:44 Final Thoughts and Where to Find More Information----------

Grey Matters is Sponsored by: 

Magai AI http://dott.to/magai Use coupon code DOTTOTECH30  to save 30%

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💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/

Intuition, Business, and Art: An Insightful Talk with Rick Finbow - GM9811 Sep 202500:39:57

Unlocking Intuition & Finding Clarity with Psychic Medium Rick Finboo

In this episode, we introduce our special guest, psychic medium Rick Finbo, a lifelong intuitive who has helped countless individuals gain clarity, connection, and confidence. Recently, Rick has ventured into watercolor painting, adding another dimension to his fascinating journey. We delve into the significance of intuition, particularly for those in their second or third acts of life, and the barriers often faced in corporate environments. Rick shares insights on Mercury retrograde and its varied impacts. As a business coach who integrates intuitive guidance, Rick offers practical advice on tapping into intuition and handling skepticism. The episode also features a live reading for co-host Steve, emphasizing the role of openness and imagination in perceiving opportunities. Tune in to explore the magical interplay between intuition, business, and personal growth.

00:00 Introducing Our Fascinating Guest:  01:41 Understanding Mercury Retrograde and Its Impact 03:28 Blending Psychic Abilities with Business Coaching 04:23 The Power of Intuition in Personal and Professional Life 07:38 Rick's Journey and the Importance of Grounding 11:34 Practical Tips to Enhance Your Intuition 13:45 Rick's New Passion: Watercolor Painting 15:55 Navigating Passion Projects and Overcoming Obstacles 18:24 Live Reading: Insights and Predictions 23:48 Embracing Change and New Beginnings 24:22 Dealing with Feeling Trapped 25:54 The Importance of Specific Questions 27:57 Manifesting and Intuition 28:21 Learning from Experience 29:48 The Role of Imagination 36:29 Farley's Story 38:47 Skepticism and Open-Mindedness 39:18 Concluding Thoughts and Reflections ----------

Grey Matters is Sponsored by: 

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💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/

Launching a Business with Bold Strategy and Authenticity - Fotine Sotiropoulos - GM9705 Sep 202500:26:29

From Corporate Strategist to Thriving Entrepreneur: Fotine's Journey 

In this episode, we dive into Fotine's inspiring transition from a Fortune 500 corporate strategist to a successful entrepreneur and fractional CMO. Fotine, founder of Thavma Consulting, shares her personal journey, the importance of bold strategies, authentic connections, and measurable results in building a sustainable business. She offers crucial advice for those looking to escape corporate life and start their own ventures, emphasizing the necessity of community, mentorship, and persistence. Discover how Fotine balances her professional and personal life, the challenges she faced, and the strategies that led to her remarkable growth. 03:07 Introduction and Guest Overview 04:42 Fotine's Transition from Corporate to Entrepreneurship 06:25 Advice for Aspiring Entrepreneurs 07:30 The Importance of Community and Support 17:05 The Role of Strategy in Business Success 20:54 Navigating the Highs and Lows of Entrepreneurship 23:38 Final Thoughts and How to Connect with Fotine

https://www.thavmaconsulting.com/ ----------

Grey Matters is Sponsored by: 

Magai AI http://dott.to/magai Use coupon code DOTTOTECH30  to save 30%

Ground News http://dott.to/groundnews to save 40%

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/

Unwritten Rules of Leadership with Jamie Turner - GM9622 Aug 202500:38:25

Unlocking Leadership with Jamie Turner: From Marketing Mastery to Mindset Mastery

In this episode of 'Gray Matters,' hosts Steve and Viveka von Rosen welcome esteemed author and consultant Jamie Turner. Jamie, who has penned four books with a new one on the way in 2026, shares his incredible journey from an early career in marketing to his current focus on leadership development. They discuss the nuances of resilience, overcoming personal struggles, and how effective leadership starts from within. Jamie offers practical advice on how to connect better with others through eye contact, conversational techniques, and the importance of projecting positive energy. Additionally, Jamie emphasizes the transformative power of meditation and journaling. He also provides a sneak peek into his upcoming book, 'Being a Better You: A Guidebook to Transformation,' which aims to guide readers in achieving their best selves. Tune in for an inspiring conversation packed with actionable insights for personal and professional growth.

00:00 Introduction and Guest Introduction 00:41 Jamie's Background and Achievements 01:37 Personal Struggles and Resilience 02:33 High School Reunion Reflections 03:44 Shift from Marketing to Leadership 05:57 Unspoken Rules of Leadership 07:36 Practical Tips for Better Communication 18:25 Generational Perspectives on Leadership 20:11 Generational Reflections and Theater Experiences 21:01 The Importance of Teamwork in Theater 21:41 Bridging Generational Gaps 23:20 Understanding Different Mindsets 24:39 Embracing Leadership and Personal Growth 26:32 The Power of Meditation 31:03 Journaling and Gratitude Practices 36:41 Upcoming Book and Final Thoughts

https://60secondmarketer.com/ ----------

Grey Matters is Sponsored by: 

Magai AI http://dott.to/magai Use coupon code DOTTOTECH30  to save 30%

Ground News http://dott.to/groundnews to save 40%

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/

Beyond Happiness: Bernie Borges on Fulfillment at Work - GM9515 Aug 202500:37:31

Achieving Fulfillment at Work and in Life | Featuring Bernie Borges

Special guest Bernie Borges, a self-proclaimed fulfillment architect, joins hosts Vivica and Steve to discuss the essential elements of achieving fulfillment in both work and life. Bernie delves into his journey of discovering fulfillment, the significance of the Happiness U Curve, and his five-pillar framework encompassing health, fitness, career, relationships, and legacy. The conversation highlights actionable insights for leaders looking to improve team engagement, reduce turnover, and drive productivity through a fulfillment-centric approach. Don't miss this enriching discussion packed with practical tips for both personal and professional growth.

00:00 Welcome to Gray Matters 00:14 Introducing Bernie Borges: The Fulfillment Architect 02:12 The Journey to Fulfillment 03:16 Understanding the Happiness U Curve 04:51 Defining Fulfillment 06:02 The Five Pillars of Fulfillment 12:58 Self-Awareness and Fulfillment 18:43 Leadership and Self-Awareness 20:21 The Impact of Fulfillment on Productivity 23:36 Practical Steps for Leaders 24:47 Building a Framework for Fulfillment 31:56 The Importance of Recognition 32:52 Addressing Workforce Disengagement 35:57 The Life Fulfilled Podcast

Guest: Bernie Borges is CEO of Fulfilled@Work Academy, a dynamic speaker, leadership consultant, and host of the Life Fulfilled Podcast. Creator of the Fulfillment-Centric Leadership™ framework, Bernie helps leaders and professionals align personal purpose with organizational success for thriving workplaces. https://fulfilledatworkacademy.com/podcast/ https://fulfilledatworkacademy.com/resources/

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Grey Matters is Sponsored by: 

Magai AI http://dott.to/magai Use coupon code DOTTOTECH30  to save 30%

Ground News http://dott.to/groundnews to save 40%

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/

Empowering Allyship and Inclusion with Julie Kratz - GM9407 Aug 202500:28:41

In this episode, we welcome Julie Kratz, a dedicated advocate for allyship and inclusion in the workplace. Julie shares her journey from her corporate career to becoming a prominent speaker, professor, and author focused on fostering inclusive environments. She discusses her founding of Lead Like an Ally training program, International Allyship Day, and her new book 'We Want You: An Allyship Guide for People with Power.' Listen as Julie provides insights on how allyship can be practiced, the importance of inclusive workplaces, and the shifting dynamics in DEI (Diversity, Equity, and Inclusion). Whether you're a leader looking to make a difference or someone passionate about creating a sense of belonging in your workplace, this episode offers valuable perspectives and actionable steps. 01:30 Introduction 03:48 Julie's Career Journey and Challenges 06:23 The Importance of DEI in the Workplace 10:26 Allyship as a Verb 12:46 International Allyship Day and New Book 17:00 The Importance of Engaging Allies 17:14 Introducing the Book: We Want You 17:33 Book Features and Exercises 18:06 Encouraging Book Swaps and Male Readers 18:58 Personal Stories and Gender Bias 20:04 Evolution of Allyship and DEI 22:55 Challenges and Misconceptions of DEI 24:20 Exciting Personal Updates 27:19 Resources and Final Thoughts

https://www.nextpivotpoint.com/

----------

Grey Matters is Sponsored by: 

Magai AI http://dott.to/magai Use coupon code DOTTOTECH30  to save 30%

Ground News http://dott.to/groundnews to save 40%

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/

Silver Linings: A Conversation with Alexis Eizinas -GM 9302 Aug 202500:38:17

Embracing Silver Hair and Entrepreneurship with Alexis from Silvering Beauty Join us in a heartwarming and insightful conversation with Alexis, a Canadian entrepreneur and founder of Silvering Beauty. Discover how she turned the challenges of the pandemic into an opportunity to create a unique beauty line designed specifically for silver-haired women. Alexis shares her journey from an international modeling career to industrial design and back into the beauty industry, highlighting the importance of niche markets and passion-driven businesses. Gain inspiration from her empowering story of embracing natural beauty and addressing the unmet needs of women with silver hair. This episode is a must-watch for aspiring entrepreneurs and anyone considering the transition to gray hair. Tune in for an authentic discussion about beauty, business, and breaking societal norms.

02:30 Introduction and Guest Introduction 02:58 The Journey to Creating Silvering Beauty 04:21 Challenges and Realities of the Beauty Industry 06:10 Embracing Silver Hair and Personal Identity 09:46 The Power and Representation of Older Women 18:26 Media Representation and Female Directors 20:14 The Birth of Silvering Beauty 20:47 Navigating the Beauty Industry During COVID 21:25 Creating Unique Haircare Solutions 21:56 The Importance of Research and Development 22:58 Embracing Silver Hair 25:13 Entrepreneurial Spirit and Canadian Pride 30:00 Advice for Aspiring Entrepreneurs 36:39 The Value of Community and Passion 37:11 Where to Find Silvering Beauty 37:29 Final Thoughts and Encouragement Contact Info:

https://silveringbeauty.com/ Instagram: SILVERING Bespoke Care for Silvering Hair🤍Wisdom.Is.Beautiful. (@silvering_beauty) Facebook: Silvering Beauty | Toronto ON LinkedIn: https://www.linkedin.com/in/alexiseizinas/

----------

Grey Matters is Sponsored by: 

Magai AI http://dott.to/magai Use coupon code DOTTOTECH30  to save 30%

Ground News http://dott.to/groundnews to save 40%

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/

Stress to Strengths: with Mike Gingrich GM9224 Jul 202500:35:25

Midlife Pivots & Personal Growth with Mike Gingrich | Gray Matters Podcast

Join hosts Steve and Viveka von Rosen in this insightful episode of Gray Matters as they welcome guest Mike Gingrich, a former digital marketing executive turned digital nomad living in Quito, Ecuador. Mike shares his transformative journey through divorce, business failure, and therapy. Learn about his shift from a high-stress corporate lifestyle to a fulfilling career in personal coaching and corporate training. Mike's story offers valuable lessons in slowing down, reassessing life goals, and embracing authentic living. Tune in for practical tips on navigating midlife pivots and achieving holistic well-being.

00:00 Introduction and Welcome 00:10 Reconnecting with Mike Gingrich 00:48 Mike's Journey: From Digital Marketing to Digital Nomad 02:02 The Impact of Personal Challenges 03:16 Business Failure and Lessons Learned 05:43 The Role of Stress and Health 06:56 Understanding and Overcoming Personal Triggers 10:37 The Importance of Slowing Down 14:20 Mike's Coaching Approach 22:07 The Power of Authenticity and Present Moment 32:58 Mike's Retreats in Ecuador 34:54 Conclusion and Final Thoughts Mike's Links www.liveitwell.eu

https://liveitwell.eu/coaching-for-high-performers/

https://liveitwell.eu/work-with-me/ ----------

Grey Matters is Sponsored by: 

Magai AI http://dott.to/magai Use coupon code DOTTOTECH30  to save 30%

Ground News http://dott.to/groundnews to save 40%

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/

Finding Common Ground with Meaghan O'Nan on Family, Politics, and Acceptance - GM9117 Jul 202500:24:04

Bridging Divides: Megan O'Nan on Communication and Inclusivity

 Meagan, an award-winning author, keynote speaker, and human connection specialist with over 15 years of experience in leadership development and storytelling, shares insights on creating cultures of inclusion, empathy, and resilience. They discuss her influential TEDx talk, 'What to Do When You Disagree With Someone You Love,' which forms the basis of their conversation. Meagan also reveals her collaboration with musician Kelly Rose on a Spotify song tied to her TEDx talk, and provides personal anecdotes about her journey, challenges, and strategies for effective communication with family members holding different political beliefs. She emphasizes vulnerability, understanding the underlying 'why,' and fostering genuine conversations. Meagan's latest book, 'Help Free,' and her ongoing project on cancel culture are also highlighted. Stay tuned to learn more about fostering meaningful connections in a divided world.

00:00 Introduction 01:20 Meagan's TEDx Talk and Musical Collaboration 03:51 Meagan's Personal Journey and Growth 08:26 Navigating Political and Personal Differences 15:25 Practical Communication Strategies 21:31 Conclusion and Contact Information ----------

Grey Matters is Sponsored by: 

Magai AI http://dott.to/magai Use coupon code DOTTOTECH30  to save 30%

Ground News http://dott.to/groundnews to save 40%

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/

Dr. Sam Graber. You Have a Business Plan — But What About Your Health - GM9010 Jul 202500:30:15

Menopause and Metabolic Mastery: Dr. Sam Graber's Holistic Health Insights

In this episode, Dr. Sam Graber joins us to address the holistic health challenges faced by high-achieving women, particularly those aged 50 and above. With her deep expertise in metabolic, hormonal health, and mindset mastery, Dr. Sam provides valuable insights into managing menopause, stress, sleep issues, and burnout. She emphasizes the importance of treating the body as an ally, not an adversary, and discusses how aligning health with purpose can elevate and extend success. Tune in for an in-depth conversation about metabolic health, the significance of understanding one's cycles, and the holistic approach needed to sustain both enterprise and wellbeing during and after menopause.

00:00 Introduction and Audience 02:25 Meet Dr. Sam Graber 03:06 The Importance of Holistic Health 06:56 Understanding Metabolism 07:49 Cycles and Seasons of Life 10:57 Generational Wisdom and Trauma 1224 Empowerment Through Knowledge 16:57 Metabolism and Aging 17:48 The Cost of Wellness 18:07 Personalized Health Conversations 18:45 Understanding Metabolic Health 19:31 Challenging Conventional Wisdom 20:45 The Role of Nutrition 22:13 Empowering Clients 23:43 Finding the Right Balance 2839 Connecting with Dr. Sam 2945 Conclusion and Farewell

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Grey Matters is Sponsored by: 

Magai AI http://dott.to/magai Use coupon code DOTTOTECH30  to save 30%

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💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/

Katie McDonald - Beyond Selfish: Understanding Self-Care - GM8903 Jul 202500:30:12

Katie McDonald on Self-Care, Productivity, and Transforming Your Life After Corporate Burnout

In this podcast episode, we dive into an inspiring conversation with Katie McDonald, creator of the Be Nourished journal. Katie shares her transformative journey from a demanding corporate career that led to severe mental and physical health crises, to embracing self-care, alternative health, and plant-based nutrition. Her focus on the powerful balance between self-care and productivity challenges the myth that self-care hampers success. Listen as Katie discusses the importance of asking ‘What do I need?’ to maintain energy, creativity, and efficiency. This episode is an essential guide for high achievers, especially Gen X and Boomers, navigating new entrepreneurial ventures. Learn about creating a balanced daily routine, the significance of transition rituals, and the practical tools Katie offers to foster a healthier, more intentional life.

Katies Website https://bnourished.com/

00:00 Introduction to Katie McDonald 03:57 Katie's Journey from Corporate to Self-Care 04:55 The Importance of Self-Care 05:30 Balancing Self-Care and Productivity 06:58 The Power of Saying No 07:32 Managing Time and Self 12:13 The Be Nourished Journal 15:32 Differences in Work-Life Balance Between Genders 18:10 The Dangers of Pushing the River 19:20 Understanding Your Energy Cycles 19:58 Crafting Your Perfect Day 21:50 Balancing Productivity and Relaxation 24:59 Creating Effective Transition Rituals 16:59 Reflecting on Daily Triumphs and Growth 28:00 Exploring New Passions and Projects 28:52 Connecting and Finding Resources----------

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Beating Broken Brain Syndrome - with Neeli Clute - GM 8826 Jun 202500:39:10

Optimizing Brain Health & Mental Performance with Neeli Clute | Gray Matters

In this episode of Gray Matters, Vivica introduces Neeli Clute, a neuro leadership speaker and brain health ambassador. Neeli explains how she helps high-performing professionals optimize their mental bandwidth using neuroscience-based strategies. They discuss Neeli's role as the founder of Agile Intellect, which focuses on enhancing cognitive performance and preventing mental decline. Topics include the concept of 'broken brain syndrome,' the impact of severe COVID-19 on brain health, and the anticipated Alzheimer's epidemic. Neeli shares practical advice on maintaining brain health through sleep, hydration, cognitive rhythm, and more. They also dive into the challenges and strategies of being a digital nomad and balancing mental wellness in a rapidly changing world. The episode concludes with Neeli sharing her 'Fit Brain' model and tips for sustainable brain health practices.

02:00 Introduction to Neeli 02:29 Neeli's Background and Expertise 03:19 Digital Nomad Lifestyle 05:02 Understanding Broken Brain Syndrome 06:15 Impact of COVID on Brain Health 06:51 Maintaining Mental Wellness 12:58 Importance of Sleep 17:13 Sleep Strategies and Tips 20:17 Balancing Body and Brain 21:16 Understanding Your Limits and Strategic Energy Use 21:34 Building Sustainable Micro Habits 22:08 Corporate Wellness and Remote Work Challenges 22:50 Introducing the 12-Week Program 25:02 Dealing with Time Zones and Travel Stress 29:38 The Importance of Community and Brain Health 31:56 The FIT BRAIN Acronym for Wellness 37:20 Final Thoughts and Contact Information----------

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The Path to Unity: Leadership Insights with Renelle Everett Darr - GM8719 Jun 202500:34:50

Unlocking Conscious Leadership with Renelle Everett Darr

In this episode, we welcome Renelle Everett Darr, a strategic advisor specializing in the intersection of strategy, culture, and leadership. Renelle collaborates with executives, founders, and organizations to navigate complexities and lead meaningful transformations through conscious leadership and vertical development. The discussion delves into the escalating complexity in the world, the importance of evolving our internal operating systems, and how personal growth can lead to more effective leadership. Renelle shares insightful practices and tools such as the Leadership Circle profile and the Immunity to Change map to aid in this developmental journey. The conversation also highlights the role of purpose versus safety in personal and professional development, the relevance of this work to solopreneurs and entrepreneurs, and the transformative outcomes achievable through self-expansion.

00:00 Introduction and Guest Introduction 05:54 Understanding Complexity and Conscious Leadership 07:04 The Importance of Upgrading Our Internal Systems 15:10 The Role of Leadership in Personal and Organizational Growth 19:27 Practical Tools and Techniques for Leaders 24:47 The Importance of Inner Work for Lasting Change 30:57 Final Thoughts and Contact Information ----------

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Earning Your Worth: Finding Your Voice with Confidence and Communication - GM8612 Jun 202500:36:34

Empowering Women to Speak Up: A Conversation with Karen Laos

In this episode, we sit down with Karen Laos, a seasoned communication expert and confidence coach who has dedicated her career to empowering women to find and own their voices. With 25 years of experience, including advising leaders at companies like Google, Starbucks, and NASA, Karen shares valuable insights on negotiating, asking for what you're worth, and breaking through self-doubt. We also delve into the significance of being assertive, understanding one's value, and practical strategies for negotiating compensation. Men can benefit from this discussion too, as Karen's mission is universal. Don't miss this inspiring and educational conversation!

03:15 Introduction to Karen Laos 03:34Karen's Background and Mission 04:35 The Importance of Asking for Your Worth 06:05 Personal Stories and Experiences 07:55 Negotiation Tips and Strategies 10:05 Overcoming Societal Conditioning 13:25 Practical Advice for Women 15:161 Effective Communication in Professional Settings 21:00 Understanding the Problem and Value 22:10 Transitioning from Speaker to Partner 24:10 Knowing Your Worth 26:10 Networking and Transparency 26:35 Valuing Yourself and Your Services 30:34 Negotiation Strategies 33:16 Alternative Compensation Methods 35:25 Conclusion and Contact Information----------

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https://karenlaos.com/

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Creating Real Intimacy for Boomers and Genx - GM 8509 May 202500:33:30

Survive and Thrive in Relationships and Tech | Featuring Relationship Coaches Josseline Charas and Joseph Olewitz

Join hosts Steve Dotter and Viveka Von Rosen on 'Gray Matters', a podcast devoted to helping Baby Boomers and Gen Xers thrive in the digital age. In this episode, they discuss the impact of technology with a focus on the rise of AI and its implications. Furthermore, they chat with relationship coaches Josseline Charas and Joseph Olewitz about reinventing relationships, maintaining mutual respect, and effective communication. Discover actionable strategies for strengthening relationships and understand the importance of staying informed and proactive in today’s rapidly changing technological landscape.

00:00 Introduction to Gray Matters Podcast 00:16 Interview with Relationship Coaches Jolyn and Joseph 00:53 The Importance of Relationships as We Age 01:29 Navigating Technological Changes 03:36 The Impact of AI on Society 06:15 Embracing AI Responsibly 08:25 Introduction to Joseph and Jocelyn's Relationship Insights 10:47 Open and Honest Communication in Relationships 15:54 Making Requests in Relationships 18:43 Understanding Relationship Requests 19:26 The Importance of Explicit Agreements 20:30 Navigating Relationship Dynamics 22:01 The Power of Making Requests 23:59 The Role of Communication in Relationships 26:02 Adapting to Changes in Relationships 31:24 Workshops and Support for Couples 32:58 Conclusion and Final Thoughts

For More information: www.magicalrelationships.com

----------

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The Comeback Stage: Speaker Insights for a New Era - GM 8401 May 202500:20:22

Reviving a Speaking Career Post-Covid: Tips and Strategies with Steve Dodo and Vivica von Rosen

In this episode of Gray Matters, host Steve Dotto and co-host Vivica von Rosen discuss the challenges and opportunities in the professional speaking world post-Covid. They explore the shift from live events to virtual conferences, the hurdles of re-entering the speaking circuit, and strategies for landing speaking gigs in the current landscape. Vivica shares her insights on rebuilding a speaking business, including the importance of visibility, identifying the right audiences, and leveraging AI tools for research. 

00:00 Introduction to Gray Matters 00:32 Impact of COVID-19 on Speaking Engagements 01:24 The Rise of Online Conferences 02:31 Personal Reflections on Speaking Engagements 03:50 Introducing Vivica von Rosen 05:30 Vivica's Journey Back to Speaking 06:51 Strategies for Getting Speaking Gigs 09:46 Research and Networking Tips 16:59 Balancing Passion and Profession 19:43 Conclusion and Future Outlook

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Pivoting Through Adversity, with Dayna Steele - GM8317 Apr 202500:43:00

Thriving in the Digital Age: Baby Boomers & Gen Xers in 2025

In this episode of Gray Matters, host Steve Doto delves into the complexities of navigating the digital age as a baby boomer or Gen Xer. He shares insights on staying informed and responsibly sharing news, particularly during divisive political times like the unique federal election happening in Canada and the global 'trade circus' led by US President Donald Trump. Steve urges listeners to fact-check content before sharing on social media to avoid spreading misinformation. 

The discussion then shifts to Vivica's interview with Dana Steele, a former rock radio host turned author and playwright, who talks about her career pivots, her journey with her mother's Alzheimer's, and her latest venture into theater with her play 'The Woman in the Mirror.' Dana shares her experiences of caregiving, the challenges of producing a play, and the importance of staying true to oneself. This episode is brought to you by Magi, an AI solution that integrates various AI models into one user-friendly platform.

00:00 Introduction to Gray Matters 00:36 Current Events and Global Chaos 01:50 The Canadian Election and Social Media Responsibility 02:31 The Impact of Social Media on Political Discourse 05:26 Introducing Magi: The Ultimate AI Command Center 06:52 Interview with Dana Steele: A Journey Through Radio and Alzheimer's 12:19 Dana Steele's Multifaceted Career and Personal Insights 25:25 The Journey of a Playwright 26:02 Navigating the Challenges of Production 27:35 The Emotional Core of the Play 27:43 Financial Hurdles and Industry Realities 29:28 Personal Reflections and Decisions 30:16 Taking Control and Moving Forward 30:57 Support Systems and Learning Curves 37:17 Embracing Authenticity and Confidence 38:29 Final Thoughts and Encouragement

Balancing Purpose and Productivity: with Karen Joy Fritz - GM8203 Apr 202500:35:12

The Multidimensional Entrepreneur: Leveraging AI Tools and Seasonal Productivity with Karen Joy Fritz Purpose Audit Tool https://karenjoyfritz.com/purpose-audit/ Purpostivety Book https://karenjoyfritz.com/purposetivity-book/ Purpostivity App https://karenjoyfritz.com/purposetivity-app/

Karen Joy Fritz, known as the 'Purpose Mentor,' discusses her journey from corporate to entrepreneurism and offers insights into aligning business practices with personal purpose. Karen highlights the importance of understanding one's energy cycles and the cyclical nature of work, particularly for women. She introduces her Purpose Audit tool and the upcoming Purpose Tivity app to help entrepreneurs plan their activities according to their best working cycles. The conversation also touches on seasonal productivity, the role of purpose in business, and the importance of efficient systems for entrepreneurial success.

00:00 Introduction to Magi: The Ultimate AI Command Center 01:28 Seasonal Changes and Personal Rhythms 04:42 Productivity and Energy Management 06:21 Interview with Karen Joy Fritz: Empowering Entrepreneurs 08:57 Karen's Journey and Insights on Entrepreneurship 10:15 The Evolution of Entrepreneurship 16:20 Finding Your Purpose and Overcoming Imposter Syndrome 19:42 Defining a Good Day 20:09 Structuring Workflow Around Clients 20:42 The Importance of Personal Authority 20:45 Applying Skills in Small Business 21:43 Common Threads Among Clients 23:09 Challenges with Time Management 24:09 Energy Cycles and Workload Management 26:20 Purpose Audit and Business Alignment 28:48 Karen's Upcoming Projects 29:57 Final Thoughts and Reflections ----------

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Beyond Human Intelligence: Thriving in an AI World - Thomas Triumph GM8127 Mar 202500:47:59

Navigating Digital Transformation and AI: Insights from Tom Triumph

In this episode of Gray Matters, Steve Dotter is joined by Viveka Von Rosen for an engaging discussion on the challenges and opportunities for baby boomers and Gen Xers living in the digital age. The podcast delves into a range of topics including the impending Canadian election's impact, the rise of misinformation, and the rapid evolution of AI technology. Special guest Thomas Triumph, a business marketing and technology executive, shares his experiences with global technology revolutions and offers insights into how AI will shape our future. The conversation also touches on the importance of creativity, continuous learning, and maintaining human connections in an increasingly digital world.

00:00 Introduction and Casual Banter 01:05 The Upcoming Canadian Election 01:59 The Impact of Misinformation 04:51 Social Media and Misinformation 07:15 Sponsor Message: Ground News 10:07 Interview with Thomas Triumph 13:02 AI and Technological Disruption 24:23 The Impact of Social Media 25:02 Managing Technology Use 25:30 AI and Job Displacement Fears 26:12 Embracing Creativity 27:16 Developing Creativity 28:28 Overcoming Limitations 31:56 Finding Personal Power in a Changing World 32:24 The Prisoner's Dilemma of AI 33:14 Discovering Unique Abilities 34:45 The Importance of Struggle 35:56 Trusting Creative Cycles 38:53 The Role of Resistance 40:58 Final Thoughts and Contact Information 42:30 Reflections on the Interview----------

Tom Triumph Website: https://tomtriumph.com/

Social: LinkedIn: https://www.linkedin.com/in/thomastriumph/ YouTube: https://www.youtube.com/@thomastriumph Instagram: https://www.instagram.com/thomastriumph/

3 TEDx Talks https://www.ted.com/talks/tom_triumph_creating_yourself https://www.ted.com/talks/tom_triumph_think_like_an_artist_oct_2020 https://www.ted.com/talks/tom_triumph_the_innovation_of_you?subtitle=en

Book: https://www.amazon.com/Evolve-Die-World-Class-Innovation-Creativity/dp/1732686602

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Deliberate Disruption: Turning Life Changes Into Opportunities with Bernadette McClelland - GM8020 Mar 202500:32:50

Navigating Deliberate Disruption with Bernadette McClellan

In this episode of Gray Matters, hosts Steve Dotto and Viveka Von Rosen explore the concept of deliberate disruption with expert Bernadette McClelland. Bernadette shares her insights on intentional disruption, the importance of evolving rather than pivoting, and how leaders can transform uncertainty into results. Through personal stories and practical advice, the discussion delves into making conscious decisions to disrupt the status quo and the potential growth that comes from these transformative changes. Join the conversation and learn how to approach disruption with courage, conviction, and choice.

Bernadette's Website https://www.bernadettemcclelland.com/

00:00 Introduction to Gray Matters Podcast 01:01 Meet Bernadette McClelland 02:21 Understanding Deliberate Disruption 04:11 Personal Stories of Disruption 10:42 The Deliberate Disruption Model 13:33 Evolving Identities and Reinvention 17:18 Practical Advice for Deliberate Disruption 26:43 Final Thoughts and Farewell ----------

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Crafting Your Bestseller: A Conversation with Book Coach Jane Tabachnick - GM 7917 Mar 202500:42:27

Revolutionizing Book Publishing in the Age of AI with Jane Tabachnick

In this episode of Gray Matters, hosts Steve Dotto and Viveka Von Rosen explore the world of book publishing and writing with book coach Jane Tabachnick. The episode discusses the advantages of using AI in the writing process, the challenges authors face with self-publishing, and the importance of book marketing. Jane shares valuable insights on when to write a book, creating a writing habit, and the critical role of a good book cover and editor. Tune in to learn how to navigate the evolving landscape of publishing and make your book a success.

00:00 Introduction to Magi: The Ultimate AI Command Center 01:27 Welcome to Gray Matters: Meet the Hosts 01:36 Vivica's Impressive Journey and Today's Guest 02:19 The Changing Landscape of Book Publishing 05:48 Interview with Jane Tabachnik: Becoming a Published Author 07:30 The Right Time to Write a Book 08:32 Marketing Your Book Effectively 12:03 Blueprints and Habits for Successful Writing 18:35 The Importance of Editors and Design in Self-Publishing 21:29 The Importance of Professional Book Presentation 23:21 Crafting a Strategic Book Content 24:18 Seeding Your Book for Success 25:31 Investing in Your Book's Marketing 28:00 Networking and Outreach for Authors 28:52 Overcoming Author Fears and Challenges 32:06 The Role of Book Coaches and Writing Communities 40:53 The Impact of AI on the Writing Process

Jane's website https://www.janetabachnick.com/ ----------

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Rethinking Entrepreneurship: Adapting in a Fast-Changing World- GM 7815 Mar 202500:24:05

From Plan and Execute to Seed and Grow: Navigating Business Changes for Boomers and Gen X

Join Steve Dotto in this solo episode of Gray Matters, the podcast for Boomers and Gen X. Steve dives deep into the significant changes that Boomers and Gen X have experienced in the business world from their early careers to the present day. He discusses the old 'plan and execute' business model, contrasting it with today's more dynamic 'seed and grow' approach. Steve provides invaluable insights and personal experiences, highlighting how modern tools like AI have revolutionized business opportunities and success rates. Tune in and discover how to leverage change to your advantage and succeed in today's fast-paced business environment.

00:00 Introduction and Today's Topic 01:39 Reflecting on Past Business Challenges 12:06 The Evolution of Business Practices 17:19 Leveraging AI in Modern Business 19:29 Embracing Change and Experience 21:36 Conclusion and Audience Engagement ----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

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Algorithm Anxiety: Understanding Digital Manipulation08 Mar 202500:12:20

The Hidden Influence of Social Media Algorithms | Gray Matters Podcast

In this episode of Grey Matters, Steve Dotto dives into the unsettling influence of social media algorithms on our opinions and behaviors. Reflecting on how sources of information have evolved from our youth to the rise of platforms like YouTube and Facebook, Steve examines the transition from intentional content consumption to algorithm-driven feeds. He highlights the potential manipulative power of these algorithms and emphasizes the importance of awareness and intent in our digital interactions. 

 Join the conversation and share your thoughts on the impact of social media algorithms.

00:00 Introduction and Podcast Overview 00:24 The Influence of Algorithms 01:23 Reflecting on the Past 02:35 The Rise of Social Platforms 03:45 Intent vs. Algorithm-Driven Content 05:35 The Role of Ground News 06:22 Concerns About Social Media 09:10 Seeking Solutions 10:45 Conclusion and Call to Action ----------

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Authentic Leadership: Balancing Success and Sustainability - GM7606 Mar 202500:30:30

Leadership in the Modern Age: Insights from Business Coach Cami Gildner

In this episode of Gray Matters, host Steve Dotter and co-host Viveka von Rosen dive into the complexities of true leadership in today's world. Joined by special guest and business coach Kami Guildner, the discussion covers the multifaceted nature of modern leadership for Baby Boomers and Gen Xers. Topics include the impact of social media, the essential role of self-care, and the importance of clarity in one's message to the world. Cami shares her profound insights on how entrepreneurs and solopreneurs can step into their leadership roles effectively, emphasizing visibility, voice, and the necessity of integrating personal well-being into their success strategies. This episode is a must-watch for anyone looking to lead authentically and sustainably in both their business and personal lives.

00:00 Introduction to Gray Matters Podcast 00:21 The Challenges of Modern Leadership 01:02 Introducing the Guest: Cammie Gildner 01:41 Leadership for Entrepreneurs and Solopreneurs 03:28 The Importance of Visibility and Voice 07:54 Self-Care for Leaders 11:40 Curiosity and Listening in Leadership 19:19 Women in Leadership 21:32 Final Thoughts and Advice for Entrepreneurs 24:54 Closing Remarks and Reflections

Kami Guildner's website https://www.kamiguildner.com/ ----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/

Cracking the TikTok Algorithm: Lessons from an Unexpected Viral Moment27 Feb 202500:23:46

The Viral Nature of TikTok with Todd Maffin | Special Edition of Grey Matters:  Episode 75

In this special edition of Grey Matters, host Steve Dotto is joined by Todd Maffin to discuss the viral nature of TikTok. Todd, a former CBC radio show host and digital marketer, talks about his journey from having a modest TikTok account to gaining significant traction by posting content about identifying Canadian goods during trade tensions between Canada and the US. The conversation delves into the TikTok algorithm, the platform's unique engagement features, and strategies for repurposing content across other social media platforms. Tune in for an insightful discussion on content marketing, community growth, and the dynamics of social media virality.

Links: Tod's website https://todayindigital.com/

Naniamo Infusion https://engageq.notion.site/Tod-s-Nanaimo-Infusion-Apr-25-27-19b3dc1abb9480b9a501d697edccf661

00:00 Introduction and Today's Topic 00:24 Meet Todd Maffin: Background and Expertise 01:34 Todd's TikTok Journey Begins 04:20 The Viral Growth Explained 06:09 TikTok Algorithm Insights 09:37 Engagement and Interactive Features 13:43 Cross-Promotion and Repurposing Content 19:16 Future Plans and Final Thoughts 22:10 Conclusion and Call to Action ----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/

The Power of Personal Introductions: GM 7427 Feb 202500:33:24

GRAY MATTERS PODCAST NOTES Episode: Strategic Referral Marketing with Joanne Black Guest: Joanne Black (America's leading authority on referral selling) Interviewed by: Viveka von Rosen

Kindle Controversy: Amazon sets a deadline for you to "own" your books.22 Feb 202500:19:45

Amazon's New Kindle Terms of Service Explained | With Mike Vardy

Links from this episode: https://goodereader.com/blog/kindle/amazon-changes-licensing-text-when-kindle-books-are-purchased

Step by Step walkthroughs to download your books (if it still is possible) https://www.youtube.com/watch?v=EGJDisov240

In this episode of Gray Matters, Steve Dotto and guest Mike Vardy discuss Amazon's upcoming changes to the Kindle bookstore's terms of service, effective February 25, 2025. These changes mean that when you 'purchase' a Kindle book, you are actually only licensing it, similar to how streaming services operate. They explore the implications for users, such as potential removal of books from your library and the challenges of downloading and retaining books. They also discuss the growing distrust in high-tech companies and alternative e-reader options like Kobo. Tune in for important insights and practical tips on navigating these changes.

00:00 Introduction and Overview 00:25 Amazon's New Terms of Service 01:17 Implications of Licensing vs. Owning 02:04 Potential Impact and Concerns 02:38 Discussion with Mike Vardy 05:39 Historical Context and Precedents 09:31 Steps to Protect Your eBooks 12:37 Exploring Alternatives to Kindle 16:32 Final Thoughts and Recommendations 19:09 Conclusion and Engagement

----------

Sponsored by:  http://dott.to/groundnews http://dott.to/magai

💻Join us for our live events every week: https://dottotech.com/event-registrat...  🥰Support Dotto Tech on Patreon: / dottotech 👩🏻‍🎤Learn more from Viveka at https://www.beyondthedreamboard.com/blog

Beyond the Dreamboard Articles by Post Executive Coach — Beyond the Dreamboard I will guide you through the process of identifying what that purpose is and how to pivot your life around it. We won’t just focus on business strategy.

📘Facebook: https://www.facebook.com/DottoTech/ 📸Instagram: https://instagram.com/dottotech/

When Social Media Becomes Judge and Jury | The Doxxing Dilemma - GM 7221 Feb 202500:20:44

GRAY MATTERS PODCAST NOTES Episode: Social Media Vigilantism

Host: Steve Dotto Co-Host: Viveka Von Rosen

EPISODE SUMMARY: This episode explores the controversial trend of social media vigilantism and the ethical implications of using social platforms to deliver justice.

*Podcast notes generated by AI (Claude 3.5)

 

Grey Matters Podcast Reboot! - GM 7114 Feb 202500:29:11

Gray Matters Reboot: Navigating Online Life for Baby Boomers and GenX

 

Visit us on Youtube https://www.youtube.com/user/dottotech

 

Welcome back to Gray Matters! Steve Dotto and co-host Viveka von Rosen reboot the podcast after a three-year hiatus. In this episode, Steve shares his guilt and challenges about pausing the podcast and announces exciting new changes, including the addition of Viveka as co-host. They discuss expanding their content beyond just online business-building for Baby Boomers and Gen X, delving into social issues, health, and the impact of technology. The episode also introduces the podcast's move to YouTube, where listeners can interact and engage in conversations through comments. Join us as we navigate the digital world, address key life transitions, and provide valuable insights with a dose of humour.

00:00 Welcome Back to Gray Matters 00:10 Why We Stopped and Why We're Back 01:09 Introducing the New Co-Host: Viveka von Rosen 01:22 New Focus and Content of the Podcast 04:34 The Importance of YouTube for Podcasts 06:43 Personal Reflections and Guilt of Stopping 08:28 Vivica's New Venture: Beyond the Dream Board 14:42 Addressing Ageism and Social Issues 24:02 Engaging with Our Community 27:44 Commitment to Weekly Episodes----------

Figuring Out Your Business Focus - GM7003 Jun 202100:52:14
Show Notes

This is the episode of Grey Matters that every person thinking about starting a business - or succeeding in their existing business - should listen to right now. The alternative may mean months or even years of focusing in the wrong direction.

The age old question for entrepreneurs, "What should my business look like?" is one where the answer - or at least the correct answer - can elude us for far longer than we were hoping or imagining. Business owners are challenged with the need for customers, the desire to become profitable, and doubts about the right way to proceed. 

How do we balance the passions we have with the problems we can solve for customers? How do we identify the right opportunities where our business can be the answer to customer problems? How do we avoid targeting too broadly, or too narrowly, for our ideal audience?

All of these questions are answered by Steve in another helpful episode of the Grey Matters podcast. What are you waiting for? Figure out your business focus - the right one - today. 

Links from this Episode

Why We See Ads Online for Items We Were Just Talking About

Twitter Spaces Comes to Desktop, Not Just Mobile

Now You Can Hide Like Counts on Facebook and Instagram

Got a Graphics Card You Aren't Using? You Might Be Able to Cash In

Epic Games vs. Apple

Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Reality Bites (Literally) - GM6927 May 202100:32:22
Show Notes

These week's news updates by Steve and Rachel will really give you something to sink your teeth into (pun intended). In a special episode focused on current events in business, social, and technology, you'll get informed even as you're wondering what exactly this world is coming to today.

First up: Instagram adds a new Drops feature in its Shopping tab, providing a new way to keep shoppers on the forefront of your latest products they can shop for right through the app. (Need to set up your own Shopping feature on Instagram? Check the show Links below for a great how-to.)

Next, Steve takes us back to the earlier days of YouTube to a video which has become today's version of the original Mona Lisa artwork. Whether you're into bitcoin technology or over it already, we dig into how this new type of currency is impacting more than just money.

Want a little light yet meaningful fun? Try out a new online game that lets you battle your way through a series of opt-out dialog boxes and messages to see if you can successfully take your data from the jaws of businesses. 

Lastly, we prepare for the long goodbye to a technology staple if the internet world. But don't worry, it's going to be a whole year before we finally see the sun go down on a browser of old.

Get on the rollercoaster that is this week's Grey Matters podcast episode and ponder with us what it all means for the reality we live in today. 

 

Links from this Episode

NFTs: Today's Original Art Ownership?

Internet Explorer’s Imminent Demise

Brave browser (what Steve uses)

Instagram adds Drops to Shopping tab

How to Set Up Instagram Shopping for Your Business

Online game pokes fun at how grabby websites (and we) can be about information capturing

Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

5 Daily Drivers - GM6820 May 202100:51:51
Show Notes

Apps come and go, and our daily needs constantly evolve. There are probably a few apps you use on a daily basis that, while you may have never heard of them a year ago, you couldn't imagine living without today. 

In this episode of the Grey Matters podcast, Steve Dotto shares five apps that are his new "daily drivers:" tools that support his goals for health, productivity, finance, e-commerce, and creativity. 

Listen to Steve share his experiences with Restream for multistreaming his video broadcasts, Quardio for recording and tracking his blood pressure, Wise for managing financial transactions, ThriveCart for consolidating his business shopping carts, and Ayoa for crucial mind-mapping. 

Chances are you have your own personal and professional list of daily drivers; once you listen to this episode, come on over to the Grey Zone Facebook group to share what yours are! 

Links from this Episode

LinkedIn Sales Navigator adds Champions List capability

Twitter Blue for $2.99/month

Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Shifting Focus After a Pandemic with Mike Vardy - GM6713 May 202101:04:22
Show Notes

What does the guy who lives and breathes productivity do to adapt focus when a pandemic hits? You're about to find out, and possibly feel better about the challenges and solutions you've experienced as the world turned topsy-turvy. 

In this episode of the Grey Matters podcast, Steve welcomes Mike Vardy, founder of Productivityist and author of The Front Nine: How to Start the Year You Want Anytime You Want, The Productivityist Playbook, and TimeCrafting: A Better Way to Get the Right Things Done (coming soon!). 

The pandemic caused a seismic shift in all of our lives, as well as a shift in what has worked for us focus our time on being productive. Steve and Mike chat about misconceptions about how we all assumed we could focus more, how we all thought we'd spend our time, and how we plan to focus in the future.

You'll recognize the phrases and sayings we've all been hearing for the last 12+ months, which Mike and Steve have some rather particular reactions to as the realities of time management have been anything but simple. 

Your challenge? Focus on this podcast and let us know what you get out of it and how you're crafting your time today!

Links from this Episode

Twitter introduces the Tip Jar

Bitcoin worthless? So says the Bank of England. 

Instagram adds caption stickers to Stories and (soon) Reels

U.S. taxes YouTube creators from afar

Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Is Passive Income a Pipe Dream? - GM6606 May 202101:02:35

If you're heard the term "passive income," you've probably also imagined yourself relaxing on a private beach while dollar signs float dreamlike above your head. It sounds amazing, but is passive income realistic? In this episode of the Grey Matters podcast, Steve Dotto challenges our perceptions of passive income, which may range all the way from thinking of it as a pipe dream or a promised land for our online business.

Passive income has been on the same level as the Holy Grail or Aladdin's Lamp for years now. As entrepreneurs build our businesses, we repeatedly see assurances and promises online from soothsayers who guarantee they have the secret for how we can also achieve passive income. But it's important to define exactly what passive income is, and specifically what work must be done to try to succeed at. 

Because passive income isn't all there is for us. There are several ways and means to make money with your business, and if we focus on passive income we may count ourselves out of other, more reliable methods to earn money through what we know or do. 

By the end of this episode, you'll be able to define several ways you can earn income, and they aren't pipe dreams. With the right approach and effort, your income can get you a bit closer to that promised land of entrepreneurial success. 

Links from this Episode

They Ask, You Answer by Marcus Sheridan

Steve's Evernote content at DottoTech.com

Steve's News Stories for the week:

First YouTube video in 2005

The deep fakes that keep Steve up at night

Rachel's News Stories for the week:

EU sues Apple for violating antitrust laws

Tech helps seniors with medication and health

Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

How to Reclaim Your Time - GM6529 Apr 202101:10:25

Ever imagine how you look and then see a picture which jars you back into reality? How we spend our time - or think we're spending it - often works the same way: our perception can be way off from reality. In this episode of Grey Matters, Steve shares how you can honestly learn how you're spending or misspending your time and, more importantly, how to get it back!

We live in an age of constant distractions. Think about all of the things vying for your attention: website tabs, notifications on your computer, notifications and calls on your smartphone, notifications on your wearables, deliveries, loved ones. And we haven't even mentioned that all of this can be aggravated by everyone being home more due to lockdowns and quarantines! Today it's tougher than ever before to stay focused and get in our flow, which is when we can accomplish the best work. 

That's one thing Steve wants to help you with this week as he challenges you to an exercise that will show you where your time is going each day. Whether your goal is to get more work done or better work done - or a combination of both - this episode will get you on the road to reclaimed time and productivity. 

Links from this Episode

Steve's link for the RescueTime app

Here's a visual of an Eisenhower Matrix (easy to create as a table in Excel or Word):

Steve's News Stories for the week:

AirTags and the new iMacs (both via Apple)

Rachel's News Stories for the week:

Amazon adds email marketing feature to brands

Paying with your palm at Whole Foods

Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Writing IS Doable with Vicki McLeod - GM6422 Apr 202101:06:05

Staring contest between you and a blank page... Ready? Set? GO! 

None of us enjoy the feeling of knowing we have something to share yet being unable to put what's in our brain into words on a page. Whatever our personal obstacles are, this episode of Grey Matters will reset your thinking and help you believe that writing whatever is inside you is possible. 

Often we get stuck on believing that writing something as intensive and, well, as big as a book should be something that just comes out ready for the world. Yet we wouldn't think that way about baking a cake or raising a child, would we? The best things take time, effort, work, and (when possible) tweaking all along the way. 

Steve talks to guest Vicki McLeod - award-winning writer, coach, and entrepreneur - all about how she breaks writing down into three main areas, and then into three main themes, and then into three main topics... You get a bit of an idea of how she tackles writing major projects, and thus how you can make your writing possible a bit more digestible than daunting. 

Get in your mind the writing project you've been putting off for far too long and get ready to "break the log jam" with this episode of the Grey Matters podcast!

Links from this Episode

Steve's News Stories for the week:

Pew research on social media app use is eye-opening

EU is (thankfully) looking at putting the brakes on AI

 

Rachel's News Stories for the week:

Facebook's latest attempt to support small businesses: News Feed items

Facebook creating/copying for a new audio mashup of Instagram Live and Clubhouse: Hotline

Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Be a Pro with Online Payments - GM6315 Apr 202100:54:37

"Make money online," they said. "It'll be easy!" they said. Sure, but to make money online you need to know how to handle money online. Listen in to this episode of the Grey Matters podcast to learn what you need to manage online transactions for your business!

Think about the last time you wrote or received a check. Even depositing a check these days can be done by taking pictures with your smartphone and conducting the transaction online with your bank. Things today are far different from how they used to be, and while the traditional methods of sending and receiving payments do still work, online payment methods work better. Faster. More conveniently. 

If only someone would take the time to walk you through the options... but wait! Steve does just that in this episode of Grey Matters. Pop in your earbuds to learn more about options like PayPal, Stripe, and Square, plus Steve's favorite discovery for online and international banking, Wise. From exchange rates to actual pocket change, you'll get what you need to start managing online transactions for your business instead of them managing you. 

Links from this Episode

Steve's News Stories for the week:

Growth of Crypto and the changing nature of cash

Discord moves in on audio features to compete with Clubhouse

 

Rachel's News Stories for the week:

Facebook 2019 data breach drops 533 million people's data in 2021

Amazon working on Sidewalk, a crowdsourcing way to connect Echo and Ring devices in private residences

Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Podcast with a Purpose featuring Tod Maffin - GM6208 Apr 202101:01:01

Ever start something without a clear goal or outcome in mind and it winds up being fabulous? This week's episode features a podcaster who took an idea and grew it into a vehicle that's driving full speed ahead... even if the destination is unknown!

In this episode of Grey Matters, Steve interviews Tod Maffin - a podcast producer who heralds back to the early days of podcasting and currently hosts a daily (you read that right) podcast called Today in Digital. What started as a bit of a copycat idea and noticing a void in the podcast universe has evolved into a powerful podcast which has a lot of pull in the digital marketing community.

In the spirit of "seed and grow" business building, Tod shares how he monetizes and promotes his podcast, and where it might lead him in the future. If you're planning and/or producing your own podcast, listen in to this week's Grey Matters to get insights for your own show!

Links from this Episode

Programmatic podcast advertising with Red Circle

Steve's News Stories for the week:

Facebook takes away Analytics in push to Facebook Business tools

YouTube loosens advertising rules for channels using profanity and sexual/violent content

 

Rachel's News Stories for the week:

Discord and LinkedIn are in copycat mode of Clubhouse

MLB Opening Day includes Twitch in programming lineup

Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

The New Normal - GM6101 Apr 202101:00:41

One year. That's the milestone we just hit to mark a full year of life with a global pandemic. Did any of us foresee that we'd still be coping with the upheaval brought to us by COVID-19? In this episode of Grey Matters, we reflect on what's changed - temporarily or permanently - and how we're handling the transformation.

The "New Normal" is a phrase we've often heard to reference all of the new ways we live life today: face masks and social distancing are the most obvious evidence, but consider all of the other outcomes of trying day after day to survive a pandemic.

For one thing, how have our freedoms been impacted as far as travel? While in the past we could fairly affordably and easily hop on any mode of transportation to get around, the future may look very different and impact smaller communities as well as business mobility.

On another topic, how has our home and work life balance had to adjust? More and more workers are finding their work space is in their home space for the long term. Cities and towns are experiencing change to their traffic trends - some for the better and some not so much.

And frontline workers? In addition to healthcare and grocery employees, food service, janitorial, and delivery teams may be seen differently now that they've been on the forefront of a pandemic as their jobs put them in a position of risk so that we can all feel just a tiny bit more normal. What changes does the future hold for them?

Listen in this week and ponder the possibilities with us. Who knows, maybe one of our listeners will come up with the perfect name for the COVID-19 generation!

Links from this Episode

Steve's News Stories for the week:

YouTube may scan your videos for products to serve up more options

Apple smartwatches may be able to check your blood glucose levels

 

Rachel's News Stories for the week:

Your Under-13 Kids May Get Their Own Instagram App

Google develops Memory: an upgrade to Google Assistant

Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Intentional Retirement with Janice Sanders - GM6025 Mar 202101:00:45

Retirement. Whether it looms toward us or beckons to us (or a mix of both), we want to control it as much as possible. But what happens when it's more of a coerced departure?

This week's Grey Matters with Steve Dotto and guest Janice Sanders explores the complexities of calling it a day when it comes to your career. Any number of conditions can determine if your retirement is a positive or negative experience, and the results of your retirement are just as complex. 

Will you find enough to do after you retire? Will you wind up doing too much? Are your former colleagues missing you as much as you miss them? Are you fulfilled with the legacy you're leaving, or is there more for you to do? Do you now live with regret, or are you able to leave regret in the dust?

These are just a handful of questions we should each be asking ourselves before retirement creeps any closer (or saunters beside us, however you want to look at it). Janice Sanders of I Just Retired... Now What? joins Steve in a very transparent and thoughtful sharing of her experience and learnings that can help you take control of your retirement instead of retirement controlling you.

 

Links from this Episode

Visit Janice's website for helpful resources to start creating your intentional retirement:

ijustretirednowwhat.com/

 

Steve's News Stories for the week:

Facebook's AR/VR Wearables

Be careful which apps you trust

 

Rachel's News Stories for the week:

When Facebook, Instagram, and WhatsApp went down

Twitter testing YouTube videos playing natively in the feed

Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Becoming a Digital Nomad - GM5918 Mar 202101:01:51

Wondering if working while traveling for months at a time is possible? Learn from two digital nomads featured on this week's Grey Matters podcast who made it happen. 

When we think about a job that allows you to travel, often we imagine a role in sales or event planning. Yet as technology has evolved - as connectivity becomes cheaper and computers become more portable - traveling while working spans across many more diverse roles and industries. 

This episode of Grey Matters introduces us to two digital nomads - Amanda Robinson and Lisa Jenkins - who share their experiences of leaving the permanent and living the temporary, adventurous, sometimes arduous, often rewarding lifestyle of roaming the globe while earning a living. 

Listen for the points that prompt excitement and the pains that bring you pause as you consider if there might be a day in your future when you decide to try becoming a digital nomad. 

 

Links from this Episode

Thinking of living and working as a digital nomad? Here are helpful resources from this week's guests:

iOverlander

LandLopers

Seat61

Skyroam 

Steve's News Stories for the week:

New options with Cameo celebrity greetings

Get on the Neeva browser waitlist

Rachel's News Stories for the week:

Twitter Spaces adding "tip the host" capability

Remote workers making permanent moves

Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

LinkedIn for Boomers with Joyce Feustel - GM5811 Mar 202100:44:34

Learn from a Boomer why Boomers should be on LinkedIn in this latest episode of Grey Matters! Steve welcomes Joyce Feustel to share her valuable insights about coaching her generation to see LinkedIn in a new light.

Why do Boomers tend to have a tougher time wielding LinkedIn for building their business? It could be generational or even based on gender as it's a primary platform for self-promotion, which doesn't come as naturally to many people.

Take a listen to all the reasons that Steve and Joyce give for how Boomers and even GenXers can use LinkedIn today:

  • Reconnecting with people in your network
  • Delivering value through your experience and skills
  • Providing thought leadership that can set you apart, or even ahead, of the rest of the crowd

This week also catches you up on the latest in marketing and business news you can use as you build your brand online. 

Links from this Episode

Joyce Feustel | Boomers Social Media Tutor

Steve's News Stories for the week:

Google following in Apple's advertising footsteps?

Google's Blog: Charting a course toward a more privacy-first web

The Top 6 Social Media Trends of 2021 (Infographic by Social Media Today)

Rachel's News Stories for the week:

Facebook's "Good Ideas Deserve to Be Found" Initiative for Small Businesses

Other States Adopting Data Privacy Laws like California's CCPA

Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Our Business DNA: Then and Now - GM5704 Mar 202100:42:48

As we Boomers and GenXers build our businesses today, we must shift from the "build and deploy" mentality of then and shift to the "seed and grow" approach in the now. 

This episode of Grey Matters takes a brief trip down memory lane as we look back at what all used to go into building a business. Remember how making and collecting payments was all done via paper or hand-to-hand exchanges? How about marketing and advertising when everything was in print or broadcast and cost a fortune? And would you ever start a business without spending weeks on developing a business plan?

So much has changed in how businesses are built and maintained today. And it can be difficult for us to adapt to all the new - dare we say better? - approaches to business building when we've had decades to rely on what was available in the past. 

Shift forward with us as Steve helps address our blind spots of how we can adapt business practices of then to work in our business building now.

Also take a listen to the news stories in marketing that captured Steve and Rachel's attention this last week!

Links from this Episode

Steve's News Stories for the week:

Clubhouse taking it on the chin

Misinformation on Clubhouse

Celebrities and Hollywood taking to podcasting

Rachel's News Stories for the week:

LinkedIn adds Marketplace for freelancers

Twitter Patterns after Facebook and Patreon

Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Never a Better Time to Start Podcasting - GM5625 Feb 202100:35:38

What's on your to-do list for tomorrow? Prospecting calls, laundry, prep your newsletter, review your blog draft, and what else? Let's go ahead and add podcasting to your agenda!

In this episode of Grey Matters, we get into the specifics of planning a podcast for your business. Since we're pretty much reading your mind, here's what we know going in about why you haven't yet gotten your own podcast off the ground:

  • You're afraid of small subscriber or listener numbers
  • You're daunted by how much work it'll take
  • You're lacking the tech to even create a podcast

These are all reasonable reservations to have, but that's why you really need to listen to this episode so we can dispel your fears and prove the point, purpose, and sheer power of podcasting for your business and brand. 

We talk shop about podcasts, too: formats, tech, tools, gear, and even goals. Once you're done, you'll get why there has really never been a better time to get started with your own podcast.

Links from this Episode

AnswerthePublic.com for finding topics people are interested in 

Pat Flynn's Podcasting Guide

Riverside.fm for easy cloud recording

Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Who Are You Going to Trust?- GM5518 Feb 202100:49:57

In the infamous words of Aladdin in Disney's movie of the same name, "Do you trust me?"

Jasmine's reaction is a very uncertain "yes," and that pretty much sums up this week's discussion in the Grey Matters podcast. Whether you're venturing into a chat room or listening to this podcast religiously (we certainly hope you are!) or connecting with your business customers, trust these days is at the heart of every interaction we have. 

And it's no wonder. According to Edelman's Trust Barometer (polling respondents in 28 countries), we have been in a trust bankruptcy of late which has thrown the world for a loop. Who can you trust? Who should you trust? And, more to the point, who are you trusting - or mistrusting - right now?

In this episode, Steve and Rachel chat about:

  • the shiny new penny that is Clubhouse on iOS devices
  • how audio/voice is ushering us all into a new frontier of trust
  • ways we as business professionals can make the most of today's trust deficiencies

It's a great episode. You can take our word for it. 

Links from this Episode

Clubhouse - Apple Store for iOS

Edelman's Trust Barometer report

Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Be Cautious with the Gig Economy - GM5411 Feb 202100:39:42

What's the difference between the "gig economy" and having a "side hustle?" We define these two aspects of Work 2.0 in this episode of Grey Matters.

It's easy to confuse phrases we hear today describing work that isn't mainstream or full-time. We hear about the "gig economy" (on-demand talent and skill) and the "side hustle" (work geared for upward growth), and both sound appealing when we're faced with unemployment or underemployment. 

As we look deeper at these to options, there are things we should take into account:
  • Is either a gig or a side hustle a viable solution for a work force that is being aged out of mainstream employment?
  • The marketplace's view of older professionals and skilled workers has skewed to realm of being expendable, regardless of years of experience we offer.
  • Stepping into a side gig or hustle isn't as easy as flipping a switch. Networking, personal branding, and even marketing can mean either success or squandered effort. 
  • What is required of us if we anticipate needing to try a gig or side hustle?
Oh, and if you haven't heard, Apple has apparently thrown down the gauntlet against Facebook and other digital advertising giants with the update to iOS14: a pop-up prompt for Apple devices that ask the user if they agree to allow their activity to be tracked by Facebook. What will this mean for ads and privacy today as we have come to know them?    We also welcome a new addition to the podcast: producer Rachel Moore joins the discussion with Steve to bring the GenX perspective into Grey Matters.  Links from this episode: Boston Herald: Baby Boomers leading the pack in the gig economy Forbes.com: 9 Best Side Hustles Our other things:   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

 

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.  

Small Ball Video and Wallstreet Bets - GM5304 Feb 202100:35:26
Video is the most persuasive and influential media, so much more so when it is personalized Using video for conversation, and conversion!We tend to think of video in a rather grand sense.
  • TV
  • YouTube
  • think about all the ways we use it.
  • Tutorials
  • Entertainment
  • News and information
Ironically, the most effective mass media platform is also incredibly effective in a one on one intimate application. Without fail, we are always competing for eyeballs. Success with video is usually tied to how many people watch the video. And the more people, the better the video! but a video is an amazing asset for far more intimate communications. Links from this Episode Bonjoro (Affiliate Link) Loom VidYard   Our other things: Weekly live, free tutorials -  Webinar Wednesday  Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business   Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters! All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 
Fake it till you make it, and other bad ideas - GM5228 Jan 202100:38:51
There are a lot of really bad ideas in the online marketing space, that seem like good ideas when you first hear them. But at the top of the list: Fake it till you make it Not only does it undermine the credibility of the person faking it, but it also hurts the credibility of the entire space.   Why not call it what it is, - "lie to your community, hopefully, they are too stupid to ever figure it out"!   Contact us: I love to hear from you! Please drop us an email: podcasts@dottotech.com   Our other things: Weekly live, free tutorials -  Webinar Wednesday  Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business   Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters! All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp   
De-Platformed - GM5121 Jan 202100:28:21
Chaos reigns in the social media world, last week, Twitter released the following Permanent suspension of @realDonaldTrump By Twitter Inc. Friday, 8 January 2021  https://blog.twitter.com/en_us/topics/company/2020/suspension.html After close review of recent Tweets from the @realDonaldTrump account and the context around them — specifically how they are being received and interpreted on and off Twitter — we have permanently suspended the account due to the risk of further incitement of violence.  .... It should be a wake-up call for us all, I am not speaking of the political ramifications, but for our business. The spectre of potential de-platforming looks above us all. Got a comment, suggestion or an opinion? You can send us an email podcasts@dottotech.com Our other things: Weekly live, free tutorials -  Webinar Wednesday  Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters! All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp  Grey Matters is made possible because of your support through Patreon! Please consider supporting us. For $10 a month you can help keep us on the air, and there are perks! Including access to our Webinar Wednesday Archives, with over 155 recorded tutorial webinars! Thanks for your support! Click here to support us!
Why I Love Affiliate Marketing - GM5014 Jan 202100:31:29
IMHO affiliate marketing is the perfect side hustle. Affiliate marketing is the perfect place for most of us to begin our great adventure of building our very own online business. Why? Because in a word, it is amazing! This week I share some of the things that make affiliate marketing the perfect fit as we grow our online business.   Podcast Rundown 2:57 - What is Affiliate Marketing There are 3 players in affiliate marketing
  1. The manufacturer, retailer, the person who is selling the product or service
  2. The affiliate, the person recommending the service or product
  3. The customer
4:45 - The Mechanics, how affiliate marketing is tracked 7:00 - What makes affiliate marketing such a perfect fit? 10:50 -  A great alternative to Sponsorship 21:45 - How much can you really earn? Links from this Episode   Here is a great primer https://www.affiliatemarketertraining.com/14-most-common-mistakes-made-by-new-affiliate-marketers/   Amazon Associates is where many of us begin https://affiliate-program.amazon.com/   Walmart! Who knew! https://affiliates.walmart.com/#!/   Can you believe Bass Pro Shop has an affiliate program, this proves just about EVERYONE has one! https://www.basspro.com/shop/en/affiliate-program   A few of the Affiliate Networks Share-A-Sale (I do a lot with them) https://www.shareasale.com/info/   Rakuten https://rakutenadvertising.com/affiliate/   Impact Radius (Very popular with SAAS companies) https://impact.com/   Our other things: Weekly live, free tutorials -  Webinar Wednesday  Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp     
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