The GreenPal Lawn Care Business Growth Show features real lawn care professionals sharing how they build reliable, profitable landscaping businesses in cities across the United States.
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How Kunle Okubena Built a $500K+ Landscaping Business - and What Losing a Major Account Taught Him
Épisode 21
jeudi 8 octobre 2026 • Durée 30:00
In this episode of the GreenPal Lawn Care Business Growth Show, Gene Caballero sits down with Kunle Okubena, owner of Benafarm LLC in Waldorf, Maryland, to talk about what it really takes to build and sustain a successful lawn care and landscaping business.
With more than 20 years in the industry, Kunle has grown Benafarm from its landscaping roots into a business serving both residential and commercial customers. Along the way, he expanded into commercial mowing, snow removal, parking lot cleaning, and other property maintenance services.
Kunle also operates a seven-acre community farm, giving local residents a place to grow food and enjoy the property.
The conversation covers one of the biggest challenges a service business can face: losing a major customer. Kunle explains how that experience reinforced the importance of continuously selling, diversifying revenue, and never becoming too comfortable when business is going well.
Gene and Kunle also discuss lawn mowing pricing, when to raise customer prices, managing employees, building better business processes, and what homeowners should look for when choosing a lawn care professional.
In This Episode
Building Benafarm after more than 20 years in the industry
Growing a lawn care business beyond residential services
The lessons from losing a major commercial account
Why business owners should always keep selling
Pricing lawn mowing jobs in Maryland and Washington DC
When to raise prices and how to communicate the change
Managing employees and improving business processes
Why customer reviews and quality service matter
Advice for homeowners choosing a lawn care company
Lessons for entrepreneurs starting a lawn care business
About Kunle Okubena
Kunle Okubena is the owner of Benafarm LLC, a lawn care and landscaping company based in Waldorf, Maryland. His experience spans lawn care, landscaping, commercial mowing, snow removal, parking lot cleaning, and property maintenance.
About the GreenPal Lawn Care Business Growth Show
The GreenPal Lawn Care Business Growth Show features lawn care and landscaping professionals sharing real-world lessons on starting, pricing, marketing, managing, and growing profitable service businesses.
Building a Lawn Care Business Without Sacrificing Quality | Carlos McClain of Four Nomenal
Épisode 20
mercredi 23 septembre 2026 • Durée 29:41
Growing a lawn care business sounds simple: get more customers, mow more lawns, and keep expanding. But Carlos McClain learned that growth can create its own challenges when you take on more customers than you can consistently serve at a high level.
In this episode of the GreenPal Lawn Care Business Growth Show, Gene Caballero talks with Carlos McClain, owner of Four Nomenal, LLC, a family-owned lawn care company serving Richmond, Virginia and surrounding communities.
Carlos shares the story behind Four Nomenal, LLC, including how he started the business with his family, grew to approximately 50–60 lawns per week, and eventually made the decision to focus on a smaller customer base so he could provide a more personal, consistent service.
A major theme throughout the conversation is Carlos's philosophy of “one customer at a time.” Rather than chasing rapid growth, he focuses on showing up when promised, communicating clearly, doing quality work, and leaving each property better than when he arrived.
What Lawn Care Business Owners Can Learn
Carlos discusses practical lessons from running a local lawn mowing business, including how to think about pricing, manage routes, handle weather changes, build customer loyalty, and generate referrals.
He explains why he initially priced jobs below the market to get customers, how his pricing evolved as the business matured, and why he now considers consistency one of the most important factors in building a profitable lawn care business.
The conversation also covers hiring. Carlos looks for people who are coachable and willing to learn rather than expecting every new employee to already know everything about lawn care.
Advice for Homeowners
Carlos also shares practical advice for homeowners looking for lawn care services. He recommends researching a company, reading its profile and reviews, and asking who will actually be responsible for maintaining the property.
From 7 Customers to a Growing Lawn Care Business in Sacramento — Ramon Mojica
Épisode 19
jeudi 10 septembre 2026 • Durée 17:23
How do you build a successful lawn care business from just a handful of customers?
In this episode of the GreenPal Lawn Care Business Growth Show, Gene Caballero sits down with Ramon Mojica, owner of Mojica Lawn Care in Sacramento, California, to talk about his journey from having just seven customers to building a recurring lawn care business serving communities throughout the greater Sacramento area.
Ramon started the business with his father and learned many of the fundamentals of running a lawn mowing business through real-world experience and working with GreenPal. Today, he says approximately 70% of his business comes through GreenPal, with 60–70 recurring customers.
Ramon shares how he approaches lawn care pricing, customer communication, route planning, weekly vs. biweekly mowing, and customer retention. He also explains why being professional, communicating clearly, charging what your work is worth, and building strong customer reviews can make a major difference in growing a lawn care company.
The conversation also looks at the homeowner side of the business. Ramon explains what homeowners should ask before hiring a lawn care professional, how to recognize a reliable provider, and why communication between the homeowner and lawn care company matters.
In this episode, you'll learn:
How Ramon got his first lawn care customers
How he grew from 7 customers to 60–70 recurring GreenPal customers
How he approaches lawn mowing pricing in Sacramento
Why he prefers biweekly mowing for many customers
How route planning helps improve efficiency and profitability
Why customer communication is essential for lawn care businesses
How reviews help lawn care professionals win new customers
Why underpricing your lawn care services can hurt your business
What homeowners should look for when hiring a lawn care company
Advice for new lawn care professionals trying to build a customer base
From Push Mower to $15K/Month: How David Waksmunski Built a Profitable Lawn Care Business in Pittsburgh
Épisode 18
dimanche 30 août 2026 • Durée 17:14
What does it take to build a profitable lawn mowing business from the ground up?
In this episode of the GreenPal Lawn Care Business Growth Show, Gene Caballero talks with David Waksmunski, owner of A Cut Above Lawn Care in Russellton, Pennsylvania, about his journey from working in the restaurant industry to running a lawn care business that now services approximately 80 lawns per week and generates around $15,000 per month as a solo operator.
David shares the practical strategies that helped him grow, including how he approaches lawn care pricing, route density, scheduling, time management, and customer communication.
He explains why pricing was one of the biggest factors in his growth and how his $1-per-minute pricing model helps him understand whether a lawn is worth taking. He also discusses the importance of setting a minimum service price and why tighter routes become increasingly important as a lawn mowing business grows.
Operating in the Pittsburgh market presents its own challenges. David talks about dealing with frequent rain, hills, slopes, and changing mowing schedules—and why communicating with customers is essential when weather throws off your route.
The conversation also explores the transition from being a solo lawn care operator to potentially building a multi-person business. David shares lessons from his 23 years in the restaurant industry about hiring, managing people, setting expectations, and creating the right mindset for employees.
For homeowners, David offers straightforward advice about hiring a lawn care company. He explains what to look for when evaluating a lawn service, why communication matters, and some of the red flags that can indicate an unreliable provider.
What You'll Learn
How David went from a push mower to approximately 80 lawns per week
How to price lawn mowing services for profitability
David's $1-per-minute pricing strategy
How Reeze Mapili Grew F1 Orlando Lawn Care to 120+ Customers in Orlando, Florida
Épisode 17
vendredi 21 août 2026 • Durée 18:34
How do you grow a lawn care business from a push mower to more than 120 customers?
In this episode of the GreenPal Lawn Care Business Growth Show, Gene Caballero talks with Reeze Mapili, owner of F1 Orlando Lawn Care, about building a successful lawn care business in Orlando, Florida.
Reeze shares his journey from leaving the military and starting with basic lawn equipment to serving homeowners throughout Orlando and Central Florida. He discusses how he found customers, built efficient lawn mowing routes, priced his services, handled long workdays, and learned when it was time to raise his prices.
He also explains how GreenPal helped him connect with new lawn mowing customers and grow his business without relying heavily on paid advertising, door knocking, or traditional marketing.
In this episode, you'll learn:
How to start a lawn care business with basic equipment
How Reeze grew F1 Orlando Lawn Care to approximately 120–140 customers
How to find consistent lawn mowing customers
Why route density is important for a profitable lawn care business
How to price lawn mowing services and avoid low-paying jobs
How Florida heat and rain affect lawn mowing schedules
When to offer weekly vs. biweekly lawn mowing
What homeowners should look for when hiring a lawn care service
Reeze and F1 Orlando Lawn Care serve homeowners across Orlando and Central Florida, including Apopka, Maitland, Winter Park, East Orlando, Longwood, Winter Garden, Winter Springs, Downtown Orlando, South Orlando, the Milk District, and Waterford.
Whether you're starting a lawn care business, trying to grow your existing mowing route, or looking for reliable lawn care services in Orlando, this episode is packed with practical advice and real-world experience.
Subscribe to the GreenPal Lawn Care Business Growth Show for conversations with successful lawn care professionals sharing practical strategies for growing profitable lawn care businesses.
How Matt Jordan Built a Profitable Lawn Care Business in Indianapolis | Jordan’s Lawn Care
Épisode 16
jeudi 13 août 2026 • Durée 16:07
How do you build a profitable lawn care business in Indianapolis? Matt Jordan, owner of Jordan’s Lawn Care, shares how he went from mowing lawns with a push mower to building a growing lawn care business with more than 80 customers.
In this episode of the GreenPal Lawn Care Business Growth Show, Matt talks about how he started his business, how GreenPal helped him find his first customers, and how he uses strategic marketing and route density to grow his lawn mowing routes.
Matt also explains how he prices lawn mowing jobs in the Indianapolis market, why he is expanding into higher-margin landscaping services, how he generates additional customers around existing properties, and what he looks for when hiring his first employee.
For homeowners, Matt shares practical advice on choosing a reliable lawn mowing service, recognizing red flags, and understanding why the cheapest lawn service isn't always the best choice.
Topics covered:
Starting and growing a lawn care business in Indianapolis
Using GreenPal to acquire lawn mowing customers
Building route density and efficient mowing routes
Lawn mowing pricing in Indianapolis
Marketing with targeted door hangers
Expanding from lawn mowing into landscaping
River rock and mulch landscaping opportunities
Hiring the first lawn care employee
What Indianapolis homeowners should look for in a lawn service
Red flags to avoid when hiring a lawn care company
Advice for new lawn care professionals
Matt serves customers throughout Indianapolis, Carmel, Noblesville, Fishers, Greenwood, Bargersville, Franklin, Whiteland, Southport, and Camby, Indiana.
The GreenPal Lawn Care Business Growth Show features real lawn care professionals sharing practical strategies for starting, operating, marketing, and growing a profitable lawn mowing business.
From Welder to 150 Weekly Lawn Care Customers | Real Success Story with Henry Arkwright
Épisode 15
dimanche 2 août 2026 • Durée 13:09
What does it take to grow a lawn care business from zero to 150 recurring weekly customers?
In this episode of the GreenPal Lawn Care Business Growth Show, Gene Caballero sits down with Henry Arkwright, owner of H&H Landscapes in Savannah, Georgia, to discuss how he transitioned from a 20-year welding career into running one of the area's growing lawn care businesses.
Henry shares how the COVID-19 pandemic pushed him into entrepreneurship, why GreenPal accelerated his business growth, and the systems he uses to build profitable mowing routes throughout Savannah and surrounding communities.
If you're a lawn care business owner looking to grow recurring revenue, improve profitability, or optimize your routes, you'll find practical advice you can implement immediately. Homeowners will also learn how to choose a dependable lawn care company and what separates great lawn professionals from the rest.
In this episode, you'll learn:
How Henry grew from a side hustle to 150 weekly lawn care customers
Why underpricing is one of the biggest mistakes new lawn care businesses make
How route density improves efficiency and profitability
The importance of upselling landscaping services like mulch and hedge trimming
How GreenPal helped generate recurring lawn care customers
Equipment advice for new lawn care entrepreneurs
What homeowners should look for when hiring a lawn care service
Tips for building a lawn care business that generates long-term recurring revenue
Henry also discusses serving customers throughout:
Savannah, Georgia
Pooler
Richmond Hill
Garden City
Guyton
Port Wentworth
Hinesville
Hardeeville, South Carolina
Whether you're starting a lawn mowing business or looking for better ways to grow your landscaping company, this episode offers real-world advice from someone who's built a successful operation through hard work, proper pricing, and exceptional customer service.
How Stacy LeMay Built a 100+ Property Lawn Care Business in Houston | Dominion Landscaping
Épisode 14
jeudi 23 juillet 2026 • Durée 23:25
What does it take to build a lawn care business that homeowners trust and competitors admire?
In this episode of the GreenPal Lawn Care Business Growth Show, host Gene Caballero, co-founder of GreenPal, talks with Stacy LeMay, owner of Dominion Landscaping in Houston, Texas, about the systems, mindset, and business strategies that helped him grow from a single mower to servicing more than 100 recurring lawn care properties every week.
Stacy shares his entrepreneurial journey, why he left another successful business to start a landscaping company, and how focusing on professionalism, communication, and reliability has fueled his company's rapid growth.
You'll also hear practical advice on pricing lawn mowing services, building efficient routes, investing in commercial-grade equipment, marketing locally, and creating a lawn care business that generates recurring revenue.
For homeowners, Stacy explains what separates a dependable lawn care company from one that constantly misses appointments, why choosing the lowest-priced service can end up costing more, and the questions every homeowner should ask before hiring a lawn service provider.
Whether you're a lawn care business owner looking to grow, someone thinking about starting a landscaping company, or a homeowner searching for a reliable lawn mowing service, this episode is filled with actionable insights from someone who has built a successful business through consistency and smart business management.
In this episode:
Growing from startup to 100+ weekly lawn care customers
Building recurring revenue in the landscaping industry
Pricing lawn mowing jobs for profitability
Why route density increases profits
Marketing strategies for local lawn care businesses
Commercial vs. residential lawn equipment
Hiring and working with family members
Building a Debt-Free Lawn Care Business in Indianapolis with Robert Wilkins | Majestic Landscape
Épisode 13
mardi 14 juillet 2026 • Durée 14:40
What does it take to build a profitable lawn care business without taking on debt?
In this episode of the GreenPal Lawn Care Business Growth Show, Gene Caballero talks with Robert Wilkins, owner of Majestic Landscape in Indianapolis, Indiana, about growing a successful solo lawn mowing business serving homeowners throughout Indianapolis, Carmel, Fishers, Noblesville, Westfield, McCordsville, Avon, Castleton, and surrounding Central Indiana communities.
Robert explains how he grew to more than 50 recurring lawn care customers by focusing on route density, premium service, smart pricing, and customer relationships. He also shares practical advice for new lawn care entrepreneurs, including how to start a lawn mowing business with around $500, avoid underpricing, organize efficient mowing routes, and scale a landscaping company while staying profitable.
During the conversation, Robert discusses why GreenPal has become an important part of his business growth, allowing him to set his own prices, build recurring customer relationships, earn reviews, and grow a debt-free operation.
In this episode:
• Building a profitable solo lawn care business
• Lawn mowing pricing strategies that protect your profits
• Why route density is critical for landscaping companies
• Starting a lawn care business with minimal equipment
• Avoiding the most common pricing mistakes
• Growing recurring residential lawn care customers
• How GreenPal helps lawn care professionals win more business
Whether you're a homeowner looking to hire a reliable lawn care company in Indianapolis or a lawn care professional looking for practical business advice, this episode offers real-world insights from an experienced contractor who has built a successful business one customer at a time.
How Chuck Miller Built a Successful Landscaping Business Without Paid Advertising | CNC Miller Contracting (Youngstown, OH)
Épisode 12
lundi 6 juillet 2026 • Durée 12:26
Can you grow a landscaping business without spending thousands on advertising?
In this episode of the GreenPal Growth Show, host Gene Caballero sits down with Chuck Miller, owner of CNC Miller Contracting in Youngstown, Ohio, to discuss how he built a successful landscaping and home services business through exceptional customer service, word-of-mouth referrals, and a strong local reputation.
Rather than relying on paid advertising, yard signs, or expensive marketing campaigns, Chuck focused on delivering quality work that earned repeat customers and referrals. Over time, his company became the trusted contractor homeowners call for landscaping, lawn care, remodeling, roofing, concrete work, and other home improvement projects.
If you're a lawn care professional, landscaper, contractor, or home service business owner, this episode offers practical advice on building a profitable business through trust, consistency, and customer relationships.
In this episode, you'll learn:
How to grow a landscaping business without paid advertising
Why word-of-mouth referrals are the best marketing strategy for local service businesses
How customer service creates long-term business growth
How offering multiple home services increases repeat business
Marketing ideas for lawn care businesses and contractors
How to build a trusted local brand in your community
About Our Guest
Chuck Miller is the owner of CNC Miller Contracting, a home services company based in Youngstown, Ohio. His business provides landscaping, lawn care, remodeling, roofing, concrete work, and other residential property improvement services. Chuck has built his company by focusing on quality workmanship, customer satisfaction, and referrals instead of paid advertising.
For homeowners in Richmond, Ruther Glen, Fredericksburg, Stafford, Spotsylvania, King George, Ladysmith, Ashland, Henrico, Glen Allen, Short Pump, Chester, Mechanicsville, and Colonial Heights, the episode offers useful insight into what reliable lawn care service can look like from the perspective of an experienced local lawn care professional.
Key Topics
Richmond, Virginia lawn care
Lawn mowing business growth
Lawn care pricing
Customer retention and referrals
Route management
Lawn care scheduling
Hiring and training employees
Communication with homeowners
Growing a lawn care business sustainably
Homeowner tips for hiring lawn care professionals
About the Show: The GreenPal Lawn Care Business Growth Show features real lawn care professionals sharing practical lessons about building and growing profitable lawn mowing businesses.
Host: Gene Caballero Guest: Carlos McClain Company: Four Nomenal, LLC Location: Richmond, Virginia area
Mojica Lawn Care serves Sacramento, West Sacramento, South Sacramento, Elk Grove, Folsom, Orangevale, Citrus Heights, North Highlands, Granite Bay, Rocklin, Roseville, and Lincoln.
The GreenPal Lawn Care Business Growth Show features real lawn care and landscaping professionals sharing practical lessons on how to start, operate, market, and grow a profitable lawn care business.
Whether you're a lawn care business owner, lawn mowing contractor, landscaping professional, or entrepreneur, Ramon’s experience offers practical lessons you can apply to your own business.
Why a minimum lawn mowing price matters
How route density can improve lawn care business profitability
How to manage a large mowing schedule as a solo operator
How Pittsburgh weather affects lawn mowing schedules
Why communication helps lawn care companies retain customers
When a solo lawn care business should consider hiring
Lessons from managing employees in the restaurant industry
What homeowners should look for when hiring a lawn care company
Red flags homeowners should watch for when hiring a lawn service
How new lawn care professionals can find customers
The potential of seasonal services such as snow removal
About David Waksmunski
David Waksmunski is the owner of A Cut Above Lawn Care, a lawn care company based in Russellton, Pennsylvania, serving the greater Pittsburgh area.
His service area includes Pittsburgh, Russellton, Bridgeville, Bethel Park, Wexford, Glenshaw, the North Hills, Cranberry Township, Crafton, Carnegie, Robinson Township, Gibsonia, Allison Park, and Mars.
About the GreenPal Lawn Care Business Growth Show
The GreenPal Lawn Care Business Growth Show features conversations with real lawn care and landscaping professionals about how they build, operate, market, and grow profitable businesses.
The show focuses on practical lawn care business strategies, including pricing, customer acquisition, route management, marketing, hiring, productivity, and the lessons that come from running a lawn care business in the real world.
Whether you're a lawn care business owner, lawn mowing contractor, landscaping professional, solo operator, or entrepreneur considering starting a lawn care business, the show provides practical lessons from people working in the industry every day.
Resources
About the GreenPal Lawn Care Business Growth Show
The GreenPal Lawn Care Business Growth Show features successful lawn care and landscaping professionals from across the United States sharing practical strategies for building profitable lawn mowing businesses.
Each episode explores topics like lawn care pricing, route optimization, customer retention, marketing, equipment, business systems, and local market insights while helping homeowners find trustworthy lawn care providers in their communities.
If you're serious about growing your lawn care business or hiring the right lawn care company - subscribe for new episodes featuring real lawn pros, real businesses, and real success stories.
Tips for homeowners hiring a reliable lawn care service
Growing a lawn care business with GreenPal
Guest: Stacy LeMay Company: Dominion Landscaping Location: Houston, Texas Service Areas: Houston, Katy, Cypress, Tomball, Spring, Humble, Porter, Klein, Bridgeland, and The Woodlands
The GreenPal Lawn Care Business Growth Show features real lawn care professionals from across the United States sharing practical advice on building profitable lawn care businesses, serving customers well, and succeeding in the landscaping industry. New episodes are released every week.
Guest: Robert Wilkins Owner, Majestic Landscape Indianapolis, Indiana
About the GreenPal Lawn Care Business Growth Show
The GreenPal Lawn Care Business Growth Show features successful lawn care professionals from cities across the United States who share practical strategies for growing profitable lawn mowing and landscaping businesses. Each episode explores pricing, customer acquisition, equipment, marketing, route optimization, and the lessons learned from real lawn care entrepreneurs serving their local communities.
About the GreenPal Growth Show
Hosted by Gene Caballero, co-founder of GreenPal, the GreenPal Growth Show features conversations with successful lawn care professionals, landscaping business owners, and entrepreneurs who share real-world strategies for growing profitable service businesses.
Whether you're starting a lawn care company, scaling a landscaping business, or looking for better ways to market your local service business, each episode delivers practical advice from operators who have built successful companies.
