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Cliff talks with Seth Goldman at SRI30 – on Beyond Meat’s strategy and mission, as the first plant-based meat product to be merchandised next to traditional meat products, in this opportune time when plant-based products now fill 51% of Whole Foods dairy case. Credit: Seth Goldman, Executive Chairman, Beyond Meat

Episode sponsored by Trillium Asset Management.

Episode sponsored by Trillium Asset Management.

Beyond Meat believes there’s a better way to feed the planet. Their mission is to create the future of protein, shifting from animal to plant-based meats, addressing 4 global issues: human health, climate change, animal welfare and natural resources constraints.

GreenMoney Talks launch episode – Cliff Feigenbaum, founder/publisher interviews Seth Goldman, the co-founder of Honest Tea and Chairman of Beyond Meat at the SRI 2019 Conference. Episode 1 of 3 highlights Seth’s early days when he left his established career at Calvert to start a healthy tea beverage company out of his kitchen. He shares how their founding mission has driven the exponential growth of the brand, from pitching the product to Whole Foods to their recent partnership with Coca-Cola, making a healthier beverage available in vending machines across the country.