GRC PR 360 – Détails, épisodes et analyse

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GRC PR 360

Global Results Communications

Business & Entrepreneuriat

Technologie

Business & Entrepreneuriat

Fréquence : 1 épisode/7j. Total Éps: 335

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.

Produced by Global Results Communications

Hosted on Acast. See acast.com/privacy for more information.

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Empowering Middle Schoolers Through Podcasting (and Eating Oprah's Soup) with Rich Boerner

Épisode 334

mercredi 22 juillet 2026 • Durée 35:20

Rich Boerner is an award-winning audio creator, producer, voice talent, and best-selling author whose career has taken him from a pirate radio station on Long Island to New York, San Francisco, Los Angeles, and more. Along the way, he's worked alongside A-list talent and with major networks including Spotify, Audacy, FOX, and CBS. From 2001 to 2007, he worked with Tod at 97.1 KLSX Los Angeles, the home of "The Howard Stern Show" and "The Adam Carolla Show." These days, he's the co-founder of The Sandbox, a private podcast network and curriculum program designed to help middle school students find their voices and build self-confidence. In this episode, Rich shares how The Sandbox is teaching middle schoolers important communication skills and giving teachers new creative options for the classroom. He also recalls a wonderful story about having lunch with Oprah Winfrey and Gwyneth Paltrow.

Key Takeaways:

- Why podcasting is an incredible educational tool

- How teachers are using podcasting in their classrooms

- What it's like to eat Oprah Winfrey's barley soup

Episode Timeline:

0:00 Introduction to Rich Boerner

3:00 The impact Rich had on Tod's Career

4:10 Coaching Gwyneth Paltrow to interview Oprah Winfrey

8:45 Eating lunch with Oprah

12:30Tod's dog hung out at Gwyneth Paltrow's house

13:22The Sandbox: Empowering middle schoolers through podcasting

16:00Learning how to podcast builds kids' confidence

17:00The private podcast network explained

19:50Building communication skills through podcasting

22:40Overcoming barriers in education

24:45The Sandbox gives teachers new options

26:45Kids use podcasting to get things off their chests

27:30Innovative uses of podcasting in education

This episode’s guest:

• Rich Boerner's LinkTree

• Rich Boerner on LinkedIn

• The Sandbox from Dump Truck Media

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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Creating Fresh and Compelling Manufacturing Narratives with Lauren Kwedar Cockerell

Épisode 333

mercredi 15 juillet 2026 • Durée 24:05

Lauren Kwedar Cockerell is the founder and president of Kwedar & Co. and host of "The Impatient Entrepreneur" podcast. She's a PR strategist who helps entrepreneurs and business leaders turn their expertise into credible, visible brands through thoughtful public relations and clear communication. She works with founders across industries to uncover the stories inside their businesses and turn them into meaningful visibility, thought leadership, and long-term trust. On this episode, she shares the art of storytelling in the manufacturing space, why PR is all about saving jobs, and the lessons she's learned as a podcast host.

Key Takeaways:

- Why PR's job is to help save jobs

- The difference between marketing and PR

- Translating tech for the layman

Episode Timeline:

2:00Podcasters get bad pitches

2:50What's happening at Kwedar & Co. these days?

4:45How Kwedar & Co.is helping to save jobs

6:30How Lauren helps manufacturing companies create a clear message

7:45Using the "Thread" to find a company's core brand

8:45How Lauren explains ROI in PR

10:45The difference between marketing and PR

12:00PR creates invaluable third-party credibility

14:00Some companies want to keep their PR hush-hush

15:30Taking complex tech narratives and making them easy to understand

19:10The big lessons Lauren has learned hosting her podcast

20:40What's Lauren's thought leadership philosophy?

This episode’s guest:

The Art of Making a Story 'Pitchable' with Dorie Klissas

Épisode 332

mercredi 8 juillet 2026 • Durée 25:36

Dorie Klissas is the Founder & President of Dorie Klissas Media and the Chief Marketing and Communications Officer at LiveOnNY. Over her career in PR and as a producer on "The Today Show," Dorie has vetted over 100,000 pitches and knows what makes a story pitchable. In this episode, Dorie Klissas shares the art of creating pitchable stories, the importance of well-organized reporting, and how to manage crisis communications in healthcare.

Key Takeaways:

- Crafting pitchable stories

- Crisis communication strategies in healthcare

- Turning press officers into reporters

Episode Timeline:

2:30How hard was the schedule at "The Today Show"?

3:18Dorie's proudest moments working on "The Today Show"

5:00Stem cell controversy

6:00How does a background in journalism help in PR?

7:00How to create a "pitchable" story?

9:25The story of the oyster-catching bird

11:45How to turn press officers into reporters

14:00The importance of well-organized reporting

15:40How to fact-check scientific press releases

17:45How to super-charge media relations during a crisis

19:30Dorie's COVID reporting

21:45Dorie's thought leadership philosophy

This episode’s guest:

• Dorie Klissas on LinkedIn

• Email: Dorie@DorieKlissas.com

Maximizing Trust and Credibility Through Research-Driven Content with Becky Lawlor

Épisode 331

mercredi 1 juillet 2026 • Durée 23:48

Becky Lawlor is the Founder & Principal at Redpoint Insights. She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped scale pipeline growth and enhance industry authority for top-tier tech companies such as Adobe, Samsung, IBM, and Fivetran. In this episode, Becky shares how she uses research-based content creation, original data, strategic research planning, and storytelling to help brands build authority.

Key Takeaways:

- How original research builds credibility

- Why does thought leadership fail?

- Building trust in the AI era

Episode Timeline:

1:25How did Becky get into research?

4:29The importance of fresh data in B2B marketing

6:08What's happening right now at Redpoint Insights?

9:50How do you turn data into an interesting story?

12:05The signals that build authority

14:30How do you build trust and credibility in the AI era?

17:00Public opinion on AI

17:40Why does most thought leadership fail?

19:00How to make effective thought leadership

This episode’s guest:

• Becky Lawlor on LinkedIn

• Redpoint Insights

Subscribe and leave a 5-star review:

The Virtuous Cycle of Media Relations with David Barkoe

Épisode 330

mercredi 24 juin 2026 • Durée 24:28

David Barkoe is the Founder & CEO of Carve Communications, and with over 25 years of experience as a PR and digital marketing executive, he has developed, managed, and executed strategic communications and consumer engagement campaigns for some of the world’s most influential brands and innovative startups. In this episode, David shares insights on the virtuous cycle of media relations, the importance of earned media in the AI era, and effective executive communication strategies.

Key Takeaways:

- How David worked with clients in God, sports, drugs, and education simultaneously

- The Virtuous Cycle of Media Relations

- Executive communication strategies

Episode Timeline:

1:45David's first clients were a diverse group

4:15What was the through line to his diverse group of clients?

6:00What's happening these days at Carve Communications?

9:15What is the Virtuous Cycle of Media Relations?

11:30LinkedIn is a powerful tool for journalists

12:44LLM's love earned media in search results

15:40People search LLMs for used cars

16:45LinkedIn is vital for an executive communication strategy

20:00People who argue on LinkedIn

21:30David's thought leadership philosophy

This episode’s guest:

• David Barkoe on LinkedIn

• Carve Communications

How Data-Driven Press Releases Can Lead to Top-Tier Placements with Vince Galloro

Épisode 329

mercredi 17 juin 2026 • Durée 28:07

Vince Galloro is the Principal at Sunrise Health Communications, where he creates media relations, thought leadership, and corporate communications strategies for companies partnering with healthcare providers. In this episode, Vince shares insights into how healthcare companies can leverage press releases to generate earned media, his transition from journalism to healthcare PR, effective storytelling strategies, and the importance of data-driven press releases.

Episode Timeline:

1:40Vince's Transition from journalism to healthcare PR

4:00Vince's favorite stories that he's covered

6:15How journalism skills benefit PR strategies

8:25Overview of Sunrise Health Communications

11:50Common mistakes in healthcare PR messaging

13:15Why clients sometimes screw up their own messaging

14:25Tips on how to get earned media through press releases

17:25Vince's quarterly press releases

20:00Wall Street Journal hops on the story

22:05WeatherBug's fantastic press release

24:45Vince's thought leadership Philosophy

Key Takeaways:

- Why press releases with strong data and visuals get top-tier media coverage

- Relationships with journalists are crucial for healthcare PR success

- Why being a journalist is a big help in PR

This episode’s guest:

• Vince Galloro on LinkedIn

•

Building Credibility in the AI Era: Strategies for B2B Tech with Josh Inglis

Épisode 328

mercredi 10 juin 2026 • Durée 29:18

Josh Inglis is the founder and principal of Propllr, a PR and content marketing firm that helps B2B technology companies build trust to more effectively increase sales, attract talent, and raise capital. He’s also been named by Business Insider as one of the top people in Tech PR. In this episode, Josh shares insights on building credibility in the AI era, effective strategies for thought leadership in B2B tech, and how to stand out on AI search.

Key Takeaways:

- Building B2B credibility

- The Trust Engine Framework

- Crafting quality thought leadership

Episode Timeline:

1:25Josh's journey from trading floors to PR

4:00The steps to finding your unique talents

4:45What's happening at Propllr?

5:50Understanding deep tech

7:24Two levels of B2B technology

8:00The Trust Engine Framework for building credibility

9:30Why is credibility so important in the AI era?

11:40Setting yourself apart in the world of AI

13:30The importance of Josh's long-form content team

16:35Why is community important when building credibility?

18:50How does Propllr maximize AI search

21:30How SEO changes will shift business dynamics

23:45Josh's thought leadership philosophy

This episode’s guest:

• Josh Inglis on LinkedIn

Making Complex Tech Easily Digestible for the Public with Matt Hurst

Épisode 327

mercredi 3 juin 2026 • Durée 29:00

Matt Hurst is the Head of Global Corporate Communications at Quest Software. He’s a data-driven, results-oriented tech and AI communications professional who’s been described as "a triple threat" for leading work across external, internal, and executive communications. On this episode, Matt shares insights on communicating complex tech and AI concepts to the public and internal teams, his unique journey from sports writing to tech PR, and his appearance on "Wheel of Fortune."

Key Takeaways:

- Communicating complex tech and AI ideas

- What it's like to be on "Wheel of Fortune"

- Lessons learned at Amazon

Episode Timeline:

1:25Matt's appearance on "Wheel of Fortune"

3:35How do you get on "Wheel of Fortune"?

5:40 What are the buzzers like?

7:00What's happening these days at Quest Software?

9:20The ramp-up in learning about AI

11:20How does Matt stay on top of developments in tech?

13:00 The joy of cooking

13:45How to make complex tech ideas digestible for the general public?

16:16Sports writing is more complex than it looks

19:15What were the biggest lessons Matt learned at Amazon/AWS

23:30The importance of being a humble learner

24:45Matt's thought leadership philosophy

This episode’s guest:

• Quest's website

•

The Sports Reporter's PR Advantage with Scott Braswell

Épisode 326

mercredi 27 mai 2026 • Durée 28:48

Scott Braswell is a Public Relations Associate at Launchpad Creative. Launchpad partners with financial services firms on tailored marketing, branding, and social media initiatives, helping them launch into their next phase of exponential growth. Before entering the PR world in 2021, Scott spent 6-plus years in the broadcast media as a reporter and play-by-play announcer. In this episode, Scott shares his journey from sports journalism to PR, highlighting how broadcast skills translate into effective public relations strategies.

Key Takeaways:

- The transition from sports journalism to PR

- How to build credibility

- How to build great thought leadership

Episode Timeline:

0:00Introduction to Scott and his background

2:25Scott's experience covering the Super Bowl

5:50Tod covered a Ringo Starr album release

7:20Scott's favorite play-by-play announcers

10:20How did Scott transition from journalism to PR?

11:55What's happening at Launch Pad these days?

13:15How do journalism skills translate to PR?

14:30Why you should never miss a deadline

16:35Scott's approach to pitches

21:30Scott's thought leadership philosophy

24:00Issues in private credit markets

This episode’s guest:

• Scott Braswell on LinkedIn

• LaunchPad Creative

How to Stay Calm and On-Message in a Crisis with Chris Jones

Épisode 325

mercredi 20 mai 2026 • Durée 25:01

Chris Jones is the Senior Vice President at Pierpont Communications. Chris partners with clients to craft strategic communications supporting major transactions, internal initiatives, and crisis management. With 25 years of experience and an engineering background. In this episode, Chris shares expert insights on crisis management, including FEMA-certified communication strategies, and the importance of message discipline.

Key Takeaways:

- Message discipline and trust in crisis

- Developing crisis communication plans

- FEMA crisis communications certification

Episode Timeline:

1:45What's it like to be the calmest person in the room?

2:45What does it mean to be FEMA-certified in crisis communication?

5:30 The ins and outs of a FEMA command center

7:00How does being an engineer help with crisis communication?

8:20The importance of message discipline

9:45Do you understate or conflate the problem?

12:00 The biggest mistake you can make in a crisis

13:30Getting everyone on the same page in a crisis

16:30How to create a crisis preparedness plan

21:30The psychology of crisis communications

This episode’s guest:

• Chris Jones of Pierpont Communications

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GRC PR 360 – Détails, épisodes et analyse

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