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Explorez tous les épisodes du podcast Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

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TitreDateDurée
How to Set the Right ROAS Targets in Google Ads10 Nov 202500:26:49

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*Apologies in advance for the disrupted audio in this episode, next week will be back to normal.

Setting a random ROAS target and hoping for the best? Not a good strategy. 

In this episode of Google Ads unleashed, host Jeremy breaks down a smarter, data-driven approach to finding the right Return on Ad Spend for your campaigns—one that goes beyond what Google Ads tells you. 

You’ll learn how to use incrementality testing and calibration multipliers to reveal your true ROAS, avoid misleading metrics, and set profitable targets based on real performance.

Google Resource: https://www.thinkwithgoogle.com/_qs/documents/18393/For_pub_on_TwG___External_Playbook_Modern_Measurement.pdf

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

DIY vs Agency: Who Should REALLY Run Your Google Ads?03 Nov 202500:21:05

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Thinking about hiring an agency or running your Google Ads yourself? 

In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down the pros, cons, and trade-offs between DIY, freelancers, and full-service agencies — so you can make the right call for your budget, goals, and stage of growth.

Learn when it pays to do it yourself, when outsourcing saves you money, and how hybrid “done-with-you” options can fast-track your success.

Download the Google Ads Ultimate Q4 Checklist here: https://checklist.younganddigital.marketing/

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

How Advertorials Can Help You Take Over the SERP and Win More Sales01 Sep 202500:12:22

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In this episode of Google Ads Unleashed, host Jeremy breaks down the power of advertorials - paid articles that look like editorial content and guide users to convert without aggressive sales tactics. 

You’ll learn when to use advertorials, how they help you capture more SERP real estate after maxing out Search, Shopping, and Demand Gen, and the step-by-step process to launch your own campaign. From comparison pages to cross-domain tracking and even affiliate tie-ins, this episode shows why advertorials can outperform standard prospecting campaigns.

👉 Want to see how this strategy could work for your brand? Connect with Jeremy on LinkedIn or via email for a deep dive.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Important Announcement 🚨19 Oct 202300:02:03

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Attention all Google Ads Unleashed podcast enthusiasts! We've got some exciting news to share. Mark your calendars for the 26th of October at 7 PM, because we're hosting a FREE live webinar, and we want YOU to be part of it!

Learn how to maximise your Google Ads revenue this Q4 using my 7 easy-to-implement steps that YOU can effortlessly copy!

Save your spot now, limited spaces available!

Sign up here: https://www.younganddigital.marketing/FREE-Webinar 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

5 Common Google Ads Mistakes You Will Want to Avoid16 Oct 202300:12:03

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In this episode, we delve into the critical topic of '5 Common Google Ads Mistakes You Will Want to Avoid.' With the Q4 period fast approaching, it's paramount to refine your advertising strategies.

Discover how these frequently encountered errors can negatively impact your ad campaigns and, more importantly, learn how to steer clear of them. 

Jeremy's expert insights will equip you with the knowledge and tools needed to maximise your ROI and reach your campaign goals. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

7 Steps to SMASH Q4 with Google Ads09 Oct 202300:21:56

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Discover the essential strategies in our latest episode, '7 Steps to SMASH Q4 with Google Ads.' Learn how to boost your Q4 success with Google Ads through this step-by-step guide from host Jeremy. 

Tune in for expert insights on maximising ROI and crushing your Q4 goals.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

What's the Best Bidding Strategy for My Account?02 Oct 202300:24:15

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Unlock the power of Google Ads bidding strategies! In this episode, we explore how to choose the right strategy for your account, maximising ROI. 

Join us for essential tips and expert guidance to supercharge your ad campaigns.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

How To Become A Match Type Master25 Sep 202300:21:56

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Learn the secrets to becoming a Match Type Master in Google Ads! The latest episode of the Google Ads Unleashed Podcast delves deep into match types, offering actionable strategies for optimising your campaigns. 

Tune in for expert insights that will boost your advertising prowess and ROI.


Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Mastering Keyword Research18 Sep 202300:18:30

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Welcome to a knowledge-packed episode of "Google Ads Unleashed"! In this session, we're delving into  "Mastering Keyword Research."

Keywords are the bedrock of successful Google Ads campaigns, and understanding how to research, select, and utilise them effectively is a game-changer for advertisers. Join us as our expert host takes you on a journey through the intricacies of keyword research and share invaluable insights.

Tune in and take your Google Ads campaigns to the next level by mastering the art of keyword research!

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Mastering Google Ads Account Setup: The Basics11 Sep 202300:16:06

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Welcome to a new episode of "Google Ads Unleashed"! In this instalment, we're diving deep into the foundational aspects of digital advertising with this weeks episode on  Structural Google Ads basics for your ad account setup.

This episode serves as a solid foundation for advertisers looking to excel in Google Ads. Whether you're starting a new campaign or looking to enhance your existing account setup, our expert host will equip you with the knowledge and strategies to master the basics of Google Ads account setup. Tune in and set the stage for advertising success!

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Quality Score Explained: What's Its Real Impact on Ads?04 Sep 202300:24:41

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Welcome to another enlightening episode of "Google Ads Unleashed"! In this episode, we're diving headfirst into the world of Quality Score, with a brief overview, and exploring its impact on your advertising campaigns.

Whether you're a seasoned advertiser looking to fine-tune your campaigns or a newcomer wondering about the importance of Quality Score, this episode is your guide to understanding its real impact on your advertising endeavours.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Google Ads Not Performing? Look At These 3 Metrics28 Aug 202300:20:11

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Welcome to another exciting episode of the Google Ads Unleashed Podcast! In this instalment, we're tackling a common question of "why are my Google Ads not performing?".

Join host Jeremy on a journey to decode the complexities of Google Ads performance and discover the crucial metrics that can make or break your campaigns.

Tune in as we dive deep into the world of metrics and guide you toward a path of Google Ads success that's backed by tangible data and strategic insights.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Get To Know The Y&D Team21 Aug 202300:55:48

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Welcome to a special episode of "Google Ads Unleashed"! In this instalment, we're shifting our focus from campaign strategies to the people behind the scenes. Get ready to get to know the Young & Digital team. 

 Host Jeremy sits down with members of the Y&D team during their retreat in the English Countryside, giving you an inside look into their backgrounds, experiences, and the journeys that brought them into the world of Google Ads.

From campaign management wizards to creative geniuses, analytical masterminds, and strategic thinkers. You'll gain insights into the day-to-day life of a digital marketer, the challenges they overcome, the moments that ignite their passion for delivering outstanding results and valuable lessons they've learned along the way.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Google Ads Not Spending? 4 Fixes to Get Campaigns Moving24 Aug 202500:10:51

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Google Ads not spending? 

In this episode of Google Ads Unleashed, host Jeremy breaks down four key fixes to get your campaigns moving again. From catching hidden disapprovals to adjusting bid strategies, checking Merchant Center errors, and improving quality signals, you’ll learn the exact steps to diagnose and resolve stuck campaigns.

 Whether you’re running Search or Shopping, this guide will help you troubleshoot why your ads aren’t serving—and how to fix it fast.

👉 Need more help? Reach out to Jeremy on LinkedIn or via email to get personalised support for your campaigns.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Do Competitor Campaigns Work?14 Aug 202300:16:53

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Welcome to another enlightening episode of the Google Ads Unleashed Podcast! In this instalment, we're delving into a topic that's been on every advertiser's mind: "Do Competitor Campaigns Work?"

This episode will offer balanced insights into the strategies,  tactics, and  approaches that can make competitor campaigns successful. Whilst also exploring how to maintain a competitive edge while staying within ethical boundaries.

Tune in as we navigate through the controversial waters of this strategy, uncovering whether and how competitor campaigns can effectively drive results in the world of Google Ads.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Which Metrics Should I Track?07 Aug 202300:18:34

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Welcome to the Google Ads Unleashed podcast! In this episode, we're diving deep into the world of digital advertising metrics and answering the crucial question: "Which Metrics Should I Track?"

Join us as we unravel the intricacies of measuring success and our expert hosts will guide you through a comprehensive exploration of the key metrics that truly matter.
Throughout the episode, we'll offer practical insights on how to interpret these metrics in the context of your unique business and campaign goals.

If you're a marketer, advertiser, or business owner navigating the dynamic landscape of digital advertising, this episode is your compass to understanding the metrics that truly unleash the power of your Google Ads campaigns. Join us on this insightful journey of decoding metrics and elevating your advertising game!

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Are Search Campaigns Good for E-Commerce?31 Jul 202300:27:29

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Welcome to this weeks Google Ads Unleashed podcast episode on the intriguing topic, "Are Search Campaigns Good for E-Commerce?" In this episode, we'll be exploring the effectiveness of Search campaigns for e-commerce businesses.

Jeremy, our expert in the field of digital marketing and e-commerce, will engage in a thorough discussion to uncover the potential benefits and challenges of using Search campaigns for E-Commerce businesses. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

How To Easily Improve The Reach & Performance Of Your Shopping/PMax Campaigns Pt.224 Jul 202300:16:26

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Welcome to the second part of our two-part podcast episode on "How to Easily Improve the Reach & Performance of Your Shopping/PMAX Campaigns." In this episode, we continue our exploration of practical tips and strategies to enhance the reach and performance of your Google Shopping Ads and Performance Max (PMAX) campaigns.

Our expert  speaker Jeremy, a seasoned digital marketer with a wealth of experience in e-commerce and campaign optimisation, returns to share more valuable insights and actionable advice. Building on the strategies discussed in part one, we'll delve even deeper into advanced tactics that can propel your campaigns to new levels of success.

If you're eager to take your e-commerce business or advertising efforts to the next level, this episode is a treasure trove of advanced strategies. Tune in and discover how now!

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

2x Your ROAS & Reach With This Feed Hack17 Jul 202300:16:43

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Welcome back to the Google Ads Unleashed Podcast! In this episode Jeremy will explore  "2x Your ROAS & Reach With This Feed Hack." In this episode, we'll be uncovering a powerful feed hack that can significantly improve your return on ad spend (ROAS) and expand your reach in advertising campaigns.

Tune in and discover how this feed hack can help you double your ROAS and reach, and take your advertising campaigns to new heights of success.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

How To Easily Improve The Reach & Performance of Your Shopping/PMax Campaigns pt110 Jul 202300:22:10

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Welcome to the first part of our two-part podcast episode on "How to Easily Improve the Reach & Performance of Your Shopping/PMax Campaigns." In this episode, we'll be focusing on practical tips and strategies to enhance the reach and performance of your Shopping and Performance Max (PMax) campaigns in Google Ads.

Additionally, our host Jeremy will provide expert advice on leveraging Google's machine learning capabilities to optimise these campaigns.

If you're an e-commerce business owner, marketer, or advertiser looking to boost the reach and performance of your Shopping and PMAX campaigns, this episode is a goldmine of actionable insights. Tune in and gain valuable strategies to easily improve the effectiveness of your campaigns and drive better results for your online store.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

How good are Performance Max campaigns REALLY?03 Jul 202300:32:10

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Welcome to the latest episode of the Google Ads Unleashed Podcast. In this episode Jeremy discusses the captivating topic, "How Good are Performance Max Campaigns REALLY?". He'll explore Performance Max campaigns in Google Ads and diving deep into their effectiveness and potential impact on advertising performance.

This episode will equip you with valuable knowledge and practical tips. Tune in and discover how good Performance Max campaigns REALLY are and how they can elevate your advertising efforts to new heights.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Are Brand Campaigns A Waste Of Money?26 Jun 202300:26:24

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Welcome to episode 9 of the Google Ads Unleashed Podcast. In today's episode Jeremy will explore the intriguing topic, "Are Brand Campaigns a Waste of Money?". He'll be diving into the debate surrounding brand campaigns in the world of marketing and advertising.

Throughout the episode, he'll examine the role of brand awareness and its impact on consumer behaviour, as well as the potential long-term benefits of investing in brand building efforts.

Tune in and join the conversation as we uncover the truth behind the question: Are brand campaigns a waste of money or a worthwhile investment?

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

The Complete (and Easy!) Guide to Google Ads Conversion Tracking19 Jun 202300:41:24

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Welcome back to Google Ads Unleashed, today's episode focuses on "The Complete (and Easy!) Guide to Google Ads Conversion Tracking." In this episode, we'll be demystifying the process of setting up and effectively using conversion tracking in your Google Ads campaigns.

Our expert host, a seasoned digital marketer with extensive experience in Google Ads, will cover everything from understanding the importance of conversion tracking to implementing conversion tracking in your campaigns. 

Tune in and discover how to harness the power of conversion tracking to measure the success of your campaigns, make data-driven decisions, and achieve your advertising goals.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

4 Experiment Ideas You Should Always Test12 Jun 202300:22:21

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Welcome to episode 7 of the Google Ads Unleashed podcast. Today's episode focuses on "4 Experiment Ideas You Should Always Test." We'll be exploring four essential experiment ideas that can help you optimise your marketing strategies and drive better results.

Our host Jeremy, expert in the field of digital marketing and Google Ads, will share their insights and practical tips for running effective experiments. 

This episode is packed with valuable insights and experiment ideas that can take your strategies to the next level. Tune in and discover the power of experimentation in driving growth and success for your business. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Our Most Impressive Google Ads Case Study (And What You Can Learn)18 Aug 202500:21:00

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How do you grow revenue by 50% without increasing ad spend? 

In this episode, host Jeremy breaks down a real client case study that did exactly that. You’ll learn how profit-first tracking (profit bidding) changes decision-making, why offline conversions from your CRM are critical, and how a PMax brand vs. non-brand split can unlock higher ROAS. 

Jeremy also shares how server-side tracking, call tracking, and passing Shopify profit data back into Google Ads set the foundation for smarter bidding.

👉 Want to see the full strategy in action? Reach out to Jeremy on LinkedIn or via email to get the exact process we use with clients.


Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

What Keyword Match Types Are The Best For My Campaigns?06 Jun 202300:11:50

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Welcome to another episode of the Google Ads Unleashed Podcast, today we will be answering the question "What Keyword Match Types are the Best for My Campaigns?". Delving into the world of keyword match types in Google Ads and helping you understand which match types work best for your advertising campaigns.

Join our expert host to explore the unique characteristics and targeting capabilities of each match type and discuss their impact on campaign performance and budget.

Tune in and discover which keyword match types can drive success for your campaigns and help you reach your advertising goals.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Should I Learn Google Ads Myself Or Hire A Pro?29 May 202300:11:56

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Welcome to the Google Ads Unleashed Podcast episode on the topic, "Should I Learn Google Ads Myself or Hire a Pro?" In this episode, we'll be discussing the pros and cons of learning Google Ads on your own versus hiring a professional to manage your advertising campaigns.

Host Jeremy Young with expertise in digital marketing and Google Ads, will provide valuable insights into the considerations that go into making this decision. 

This episode will provide you with valuable insights to help you make an informed decision. Tune in and discover whether learning Google Ads yourself or hiring a pro is the right path for your unique business needs and goals.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Which Campaigns Should I Run For My Brand At The Start?22 May 202300:19:20

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Welcome to a thought-provoking episode of the Google Ads Unleashed podcast, where we dive into the world of digital marketing and explore the crucial question, "Which campaigns should I run for my brand at the start?" 

Join our expert host a seasoned marketer with a wealth of experience in campaign planning and execution, as they unravel the complexities of launching effective campaigns right from the beginning. 


Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

How To Get Started With Google Ads15 May 202300:25:44

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Welcome to the Google Ads Unleashed Podcast. In this episode we look into how to get started with Google Ads. We'll be exploring the basics of Google Ads and providing you with actionable steps to getting started.

This episode will provide you with the foundational knowledge and practical tips you need to start leveraging the power of Google Ads for your business today.

Tune in and discover how you can drive more traffic to your website, increase your brand awareness, and achieve your business goals with Google Ads.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

The Role of Google Ads for E-Commerce15 May 202300:11:54

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Welcome to  the Google Ads Unleashed Podcast, in this episode we will explore the role of Google Ads for E-Commerce. 

If you're an e-commerce business owner looking to increase your online sales and revenue, this episode is a must-listen. Tune in and discover how Google Ads can help you achieve your goals today!

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

An Introduction to Google Ads15 May 202300:08:01

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Welcome to the Google Ads Unleashed Podcast, this episode is an Introduction to Google Ads. We'll be exploring the basics of a powerful online advertising platform that allows businesses of all sizes to reach their target audience and drive traffic to their website.

Whether you're a small business owner looking to drive more sales or a marketer wanting to enhance your advertising skills, this episode is packed with actionable tips and insights to help you get started with Google Ads. 

Tune in and discover how you can leverage the power of Google Ads to grow your E-commerce business today!

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

The Simple Trick to Find Winning Search Term Patterns10 Aug 202500:12:12

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Struggling to spot wasted ad spend in your search terms? 

In this episode, host Jeremy shares a powerful but underused strategy: how to run an N-gram analysis to uncover hidden patterns in your Google Ads data. You’ll learn how to identify one- and two-word phrases that drive up your CPA, how to automate the analysis using ChatGPT, and why this method is perfect for summer account cleanup. 

Want to finally know if words like “Amazon” or your competitor’s brand are killing performance? This episode is your blueprint.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Why Top Advertisers are Going Back to Manual Bidding03 Aug 202500:16:20

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Top advertisers are quietly shifting away from automation—and for good reason. 

In this episode of Google Ads Unleashed, host Jeremy shares why manual bidding is making a comeback, especially for brand campaigns, low-volume accounts, and high-CPC segments. Learn where smart bidding fails, how to run strategic A/B tests, and why taking back control of your bids might be your next best move. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Amazon Just Vanished from Google Shopping27 Jul 202500:12:38

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Amazon Just Disappeared from Google Shopping—Here’s What It Means for Your Ads


In this episode of Google Ads Unleashed, host Jeremy breaks down the shock exit of Amazon from Google Shopping and why it’s a golden opportunity for ecommerce advertisers. Learn how this move could lower your CPCs, boost your impression share, and open the door for niche players to win big. 

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Demand Gen Ads That Convert – Case Study & Webinar Announcement21 Jul 202500:21:34

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Big news—Jeremy’s hosting a live webinar this Thursday 24th July with Product Hero, and you’re invited! Sign up now: https://producthero.webinargeek.com/how-to-start-demand-gen-the-right-way-a-proven-media-buying-framework-for-ecom-brands

In this episode, get a sneak peek of what he’ll be covering: how to launch high-converting Demand Gen campaigns, structure your YouTube and Discovery ads for success, and avoid common mistakes. Plus, hear a fresh case study that shows exactly what’s working right now. 

Don’t miss the webinar—it’s your chance to ask questions live and learn how to unlock growth with Google Ads' most underused campaign type.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Google Ads Hasn’t Got Harder – You’re Just Looking in the Wrong Place with Ed Leake13 Jul 202500:41:29

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Is Google Ads really harder—or are we just ignoring the Magic Mix aka the fundamentals? 

In this episode, Ed Leake breaks down why PPC success still comes down to strategy, not hacks. Host Jeremy and Ed talk frameworks vs. courses, the rise of automation and AI, and why most ad accounts fail outside the platform. If you're tired of chasing shiny objects and want performance that actually scales, this one’s for you.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

How to Keep Your Google Ads Performing Through Summer07 Jul 202500:16:26

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Summer ad slump? Here’s how to thrive while everyone else panics. 

In this episode of Google Ads Unleashed, host Jeremy breaks down why Google Ads performance often dips in summer and what to actually do about it—no panic tweaks, no desperate measures. 

Learn how to audit your account, refresh your assets, optimise your feed, and set the stage for a powerful Q4. Packed with actionable advice for Ecom and lead gen brands, this is your survival guide for summer slowdowns.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

The Truth About Incrementality in Google Ads – with Marcel Smal30 Jun 202500:38:07

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What if your best-performing Google Ads campaigns aren’t actually adding any value? 

In this episode of the Google Ads Unleashed Podcast, host Jeremy is joined by Marcel Smal of Roots Network breaks down the real meaning of incrementality in PPC—why it matters, how to test it, and what most advertisers get wrong. We explore brand search cannibalisation, PMax pitfalls, conversion lift studies, and the hidden costs of not knowing your true impact. If you want to separate performance from perception, this one’s for you.

Find Marcel here: https://www.linkedin.com/in/marcel-smal/

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

How to Spot a Bad Google Ads Agency Before It’s Too Late27 Oct 202500:16:19

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Bad agencies are everywhere and they’re costing businesses millions. 

In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest red flags to watch for when hiring or working with a Google Ads agency or freelancer. Learn how to identify poor tracking setups, vanity reporting, lack of communication, and shady ownership practices before they sink your results. 

Get the ultimate Google Ads Q4 checklist here: https://checklist.younganddigital.marketing/

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Everything You Need to Know from Google Marketing Live 202522 Jun 202500:15:23

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Missed Google Marketing Live 2025? Here's your fast-track summary. 

In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest updates from GML 2025 - AI Overviews, Smart Bidding Exploration, Performance Max reporting, and the long-awaited A/B testing in Merchant Center. 


Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Sending Google the Wrong Data, On Purpose - Inderpaul Rai15 Jun 202500:32:55

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In this episode of Google Ads Unleashed, host Jeremy is joined by Inderpaul Rai, Director of Paid Media at WeDiscover, to dive deep into some of the smartest, most unconventional strategies in performance marketing. 

From feeding Google ‘wrong’ data to improve bidding accuracy, to overcoming the limitations of PMax and attribution windows with predictive modelling. Learn how AI and data science are being used to solve complex problems like underperforming feeds, inflated conversion values, and long purchase cycles. 

Find Indi here: https://www.linkedin.com/in/inderpaul-rai/

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

The Brand Campaign Hack That Saved Our Clients Thousands01 Jun 202500:08:56

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In this weeks episode of the Google Ads Unleashed podcast discover how to save thousands on your brand campaigns with Jeremy's game-changing brand campaign hack. 

Host Jeremy shares a proven method that recently helped a client reduce ad spend by 70%. Learn how to optimise your campaigns, minimise CPCs, and maximise ROI. 

Note: This is a reuploaded episode while Jeremy is away on his honeymoon — but it's a hidden gem you may have missed the first time around! Packed with insights on how to use post-purchase data to boost your Shopping Ads performance. Usual episodes will return shortly.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

How to Use Post-Purchase Data to Improve Your Shopping Ads25 May 202500:09:43

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Unlock new potential in your Google Shopping Ads with post-purchase data!

In this episode of Google Ads Unleashed, discover how analysing customer survey insights post-purchase can reveal key product benefits to optimise your ad titles and descriptions—resulting in better search alignment, higher CTRs, and more conversions. 

Jeremy Young breaks down practical ways to gather and leverage this data, giving you a competitive edge and making your Shopping Ads more effective than ever!

Note: This is a reuploaded episode while Jeremy is away on his honeymoon — but it's a hidden gem you may have missed the first time around! Packed with insights on how to use post-purchase data to boost your Shopping Ads performance. Usual episodes will return shortly.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

7 Proven Ways to Grow Faster With Google Ads18 May 202500:17:12

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Struggling to scale with Google Ads? 

In this weeks episode of the Google Ads Unleashed podcast, host Jeremy breaks down 7 proven strategies to grow faster, even when search volume is limited.

Learn how to boost ROAS by improving conversion rates, increasing average order value, and positioning your products for maximum visibility. Whether you’re hitting a plateau or just starting to scale, this episode gives you a clear roadmap to unlock profitable growth.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Case Study: How We Doubled Google Ads Spend Profitably in 30 Days11 May 202500:18:21

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Struggling to scale profitably on Google Ads? 

In this episode of Google Ads Unleashed, host Jeremy breaks down a real-life case study showing exactly how Young & Digital turned a stagnant account into a high-performance growth engine—boosting ad spend and profits at the same time. Learn what changes actually moved the needle, from feed optimisation to smart bid strategies.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

How to Leverage AI to Improve Your Google Ads Performance04 May 202500:17:42

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In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the hype vs. reality of AI in Google Ads. Learn how to use AI to speed up competitor research, boost CRO, and write ads that actually resonate—without losing your creative edge. 

If you’ve ever wondered how to use AI tools like ChatGPT to gain an unfair advantage in your campaigns, this episode is for you! 

Want the exact prompts Jeremy uses to get results faster? Reach out and get them today.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Common Google Ads Mistakes eCommerce Businesses Make and How to Avoid Them27 Apr 202500:15:57

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In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the costly pitfalls many Ecommerce brands make on Google Ads—and how to avoid them. 

Learn why poor tracking, weak product pages, sloppy feeds, and wrong bid strategies can quietly kill your profits. If you’ve ever wondered why your campaigns aren’t scaling like they should, this episode is for you!

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Target Lapsed Customers with Pmax20 Apr 202500:06:43

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Should You Use PMax to Win Back Lapsed Customers?


 In this episode of Google Ads Unleashed, host Jeremy explores Google Ads’ latest update: customer retention bidding in Performance Max. Learn how to target lapsed customers, when it makes sense to reactivate them, and why this feature could be a smarter play than always chasing new traffic. 

If you’ve ever wondered how to get more value from your existing customer base, this one’s for you!

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

How to Stay Ahead in Google Ads: AI, Incrementality & Smart Strategy14 Apr 202500:22:05

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In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down the biggest PPC shifts coming your way—from AI tools and cross-channel integration to incrementality testing and campaign structure revamps. 

Learn why isolating your Google Ads data no longer cuts it, how to find true value in your ad spend, and what smart marketers are doing post-click to drive serious results. If you want to stay ahead in a rapidly changing landscape, this one’s for you!

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Navigating the Complex World of Tracking and Analytics: With Luc Nugteren19 Oct 202500:38:42

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Tracking and analytics have never been more complex, or more critical.

In this episode, Jeremy sits down with Luc Nugteren, one of Europe’s top tracking specialists, to unpack what’s really happening with consent mode, server-side tracking, and offline conversions. You’ll learn how to build a compliant, high-accuracy setup that Google actually rewards and why most advertisers are still getting it wrong.

Follow Luc on LinkedIn: https://www.linkedin.com/in/luc-nugteren/

Get in touch with Luc directly: https://lucnugteren.com/

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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