Globally Speaking - RWS | My Podcast Data

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From dream to reality: shaping the future of localization with AI

vendredi 15 mars 2024 • Durée

“Companies are nowadays expected to seamlessly cater to client preferences and deliver relevant and personalized content on demand. Real-time and just-in-time localization is a key component of this hyper-personalized approach to communication”. Listen to Loïc Dufresne de Virel, 25-year industry veteran and head of localization at Intel, who couldn’t be more enthusiastic about recent AI developments and their impact on customer experience. Loïc explains, however, that the key to effectively capitalizing on this major transformation lies not only in the choice of AI but in the ability to integrate it into existing processes at multiple levels. Assigning a specific natural language processing task to an AI worker is relatively easy. The real challenge lies in the compatibility with other technologies, the ability to deploy AI capabilities at scale, and the requirement to support complex content formats - in parallel with the development of more flexible workflows based on AI-generated outcomes. Knowing how to strike the right balance between AI-enabled automation and the human touch, each complementing and augmenting the other, is undoubtedly the key to turning content localization into a significant driver of incremental revenue.

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AI Dialogues: exploring the significance of training AI models

jeudi 15 février 2024 • Durée

It's AI bingo at the moment! Everyone's talking about it - but did you know that the quality and quantity of training datasets are crucial to the accuracy and effectiveness of machine learning models? The more diverse and representative the data, the better the AI model can perform in terms of nuance. Did you ever wonder how to ensure that AI discerns what Americans would wear to a wedding? And what people would wear in Asia, Europe or Africa, taking into account the specificities of each country? In this enlightening AI dialogue episode of our Globally Speaking podcast, Melanie Peterson - Program Director for Train AI at RWS - joins Vasagi Kothandapani to discuss how she tackled one of her biggest AI challenges: a rating and labelling data project for western-style womenswear using resources in the APAC region only, where the raters were 80% male. Melanie unpacks the intricacies of her mission, shedding light on how she explains what she does to her family and friends, why a rocket scientist or a chef might have been involved in one of Train AI's latest data training projects, and what exactly we mean by data collection, data creation, data annotation and sentiment analysis. Get ready for a captivating exploration into the heart of AI.

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Language. The secret behind IKEA's success

jeudi 13 avril 2023 • Durée

How does a well known household brand ensure that it consistently projects a strong brand image on the global stage? You might think you need to translate your all your content – particularly your product names – into local languages. But not always. Take IKEA as an example. The company’s products are listed in Swedish across many of its foreign language websites, including France, UK and Spain. In this episode of Globally Speaking we speak to Anna Golubeva, Translation Specialist from IKEA translation team, about the approach they take to engaging with international audiences, the role of language and how – despite not translating all their content – they’re still able to unlock global understanding.

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Managing Language Services at SAP

mercredi 20 décembre 2017 • Durée

SAP has a model for localization that we don't see in most companies. In fact, localization has a different meaning at SAP than how it's typically defined. Its internal LSP team is called the Language Services Department which includes about 200 people who work with over 100 outside translation agencies. How does such a large, complex and developer-driven company manage its multilingual challenges so successfully?

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Localization as a Humanitarian Effort: The Wondrous Vision of the Virtual Assistant Circle

mercredi 6 décembre 2017 • Durée

In the wake of the Great Flood of 1999, a small group of people went to Hue, Vietnam to help save the lives of children who had lost their parents in the tragedy. Who could have ever guessed at the time that teaching language localization skills would become a road map for leading so many of these children out of poverty and into a future of real opportunity?To learn more about Virtual Assistant Circle, visit: www.friendsofhue.org

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Forecast 2018: What's Ahead for the Language Industry?

mercredi 22 novembre 2017 • Durée

In 2017, we saw significant advancements in translation technology, most notably in the growing use of neural machine translation. But technology isn't the only thing that is having a major impact on our industry these days. Hear what our hosts believe are the major trends we'll all be facing in the coming year.

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How to Be Globally Appropriate, Locally Relevant (and Avoid Cultural Mistakes)

mercredi 8 novembre 2017 • Durée

Michele Coady, Microsoft's Director for Global Readiness, has a lot to say on what companies can do to keep their communications from inadvertently offending disparate cultures. Hint: One way is to make sure you don't miss this fascinating episode of Globally Speaking.

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Is Remote Interpretation Getting Closer to the Norm?

mercredi 25 octobre 2017 • Durée

New technologies are moving interpreters farther and farther away from the center of the action. Whether it's remote video interpretation or over the phone, the traditional rules of interpretation are changing. Hear what three of the world's top interpretation experts have to say about new advancements—and the future for interpreters.

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How Salesforce Drives a Global Localization Engine

mercredi 11 octobre 2017 • Durée

How does the world's leading CRM platform localize highly complex business software to make it easier for more than 150,000 companies across the globe to build stronger relationships with their customers? Join us to learn how Salesforce drives localization to new levels.

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Putting 'Culturalization' on the Localization Map

mercredi 27 septembre 2017 • Durée

Cultural differences in geographical names usually aren't a top-of-mind priority for translators and localization professionals. But using incorrect place names can be serious cultural and political hot buttons—and even worse, the loss of your client's trust. Find out how to avoid offending key target audiences when the assignment calls for localizing maps.

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Globally Speaking – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other19

Github2

Amazon1

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other19

Github2

Amazon1