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In this episode of the GH Squad podcast, the Squad welcomes special guest (and now “friend of the show”) Stephanie Whitehouse. They all reminisce about their long-standing friendships and discuss various horticultural topics, including the old Seely Conference at Cornell, how plant breeders are our industry’s unsung heroes and the Pantone Color of the Year (which might be OK for our industry, but is generally pretty lame). Stephanie shares her journey into horticulture, her experiences at a couple leading greenhouses and garden centers and her current role at Dümmen Orange. The wide-ranging conversation also touches on memorable events and shows, highlights from their 2025 gardens and the importance of integrating horticulture into education.

They also discuss cheap chicken wings, money laundering, celebrity plant influencers, walk-in music, sourdough, more inspiration from Disney, Martha Stewart, raspberry plants and so much more—you never really know where the conversation is going to go!

In GH Squad Podcast episode 4, Seth, Mason and Bill dive into a variety of topics ranging from bad movie reviews to brilliant horticultural insights. They spend time on Firefly Petunia and the future of plant genetics (Oreo plants, carnivorous Snapdragons). The conversation also touches on importance of quality tradeshow swag, why Mason won’t eat invertebrates, and ends with shout outs (pickleball players, WC wrestlers) and hot takes on various subjects, including the merits of (and future of) novelty poinsettias.

Join Seth, Mason and Bill for the latest episode of the GH Squad podcast as they dive into the world of horticulture, share personal stories and discuss the official launch of their podcast on December 3. The guys talk about favorite Christmas gifts they got as kids and then turn it into a discussion of best gifts for people on the professional hort side of things.

They preview some winter trade shows, how to maximize the value of trade shows and tips for convincing your boss to send you to events for education and idea generation. In Shout Outs and Hot Takes, the Squad gives props to the Jason’s Nuts tabletop game and then brainstorms ways to turn empty greenhouses into kids’ party moneymakers in winter.

Also … How Taylor Swift and the GH Squad podcast are similar, why Mason AND Seth are both a lot like Sylvester Stallone, Roadhouse and Patrick Swayze, using an app to generate NIL money in horticulture, Mason’s old shoes might be worth big bucks and so much more.

Leave a comment below! We’d love to hear from you.

And follow us on Instagram: @GHSquadPod

Jason’s Nuts (it’s safe to click the link): https://www.jasonsnuts.com/

In this episode of the GH Squad Podcast, Bill Calkins, MasonDay and Seth Reed explore the differences between botany and horticulture, debate the timing of holiday decorations, explain California Spring Trials and discuss the ideal attributes of a new AmericanHort CEO. The Squad also shares travelmishaps, the plan for an American garden party and why Pokémon belongs in garden centers.

Leave a comment below! We’d love to hear from you.

And follow us on Instagram: @GHSquadPod

Botany (according to Wikipedia): https://en.wikipedia.org/wiki/Botany

The Martian (official trailer): https://youtu.be/ej3ioOneTy8?si=lfBLFXI2qbTyCJG9

Welcome to the inaugural episode of the GH Squad Podcast!Join Bill Calkins, Mason Day and Seth Reed as they share their own unique perspectives into the world of horticulture and beyond. In this episode, the trio discusses their journeys into the industry, the unique opportunities they've encountered and the friendship that keeps them coming back for more.

From tales of the Kentucky Derby and the magic of Disney's flower festivals to why Seth loves the relatively obscure Kevin Costner movie Waterworld, this episode is packed with stories that highlight the unique world of horticulture.

Tune in for laughs, insights and a few hot takes on holidays and industry competition. Don't miss out on getting to know the voices behind the podcast!

Leave a comment! We’d love to hear from you.

And follow us on Instagram: @GHSquadPod

Mason’s USDA Video Cameo – representing us for 2025National Ag Day (about 1:00 in): https://www.facebook.com/share/r/1DNtk1RAn4/

Waterworld Movie Trailer: https://youtu.be/NpKbULrB9Z8?si=z2TLdEGKuiTH_DsE

In this episode of the GH Squad podcast, the Squad reflects on their holiday experiences, discuss the dynamics of having guests on the show, thoughts on Christmas traditions and their kids’ gifts. They also introduce the concept of a Fantasy Plant Draft! Next week (on episode 7), they’ll select their teams of 10 starting-lineup plants and two bench players in a competitive format.

Of course, there’s much more in this episode … including the conclusion of Bill’s Costco Christmas tree saga, holiday meals, Big Ham, a recent trip to a local garden center, why New Year’s Eve is overrated, Mason’s lactose intolerance and plenty of other fun facts. The conversation wraps up with shout outs and hot takes.

00:00   Holiday Reflections and Work-Life Balance

03:04   Guest Perspectives and Show Dynamics

05:51   Christmas Celebrations and Family Traditions

12:03   Toys and Gifts: A Parent's Perspective

19:00   The Fantasy Plant Draft: Concept and Rules

26:09   Drafting Strategies in Fantasy Plant Selection

28:17   Holiday Meal Traditions and Family Gatherings

31:44   The Costco Christmas Tree Saga

32:51   Shout Outs and Family Activities

39:51   Reflections on Holiday Decorations

43:55   Closing Thoughts on the Holiday Season

In GH Squad Podcast episode 7, Seth, Mason and Bill assemble their 2026 teams consisting of 12 plants in a classic, fantasy style draft. This is the ultimate horticultural showdown—three industry veterans selecting their best team from a list of more than 55 annuals, perennials and vegetables (plus two bench players not on the formal list). The draft is full of solid plant information, anecdotes and hot takes. There are definitely interesting sleeper picks, major crops that slipped down the board and potentially some debatable genus rostered quite early. Like any fantasy draft, some picks are made to block opponents and others to dominate in the trenches. Each team captain has a strategy (we think) and you’ll need to listen all to the end to see how it all unfolds.

Team Names/Managers:
Hosta La Vista (Seth)

Carlos Lantana (Mason)

Pulmonaria 51 (Bill)
Perhaps most importantly … you can join in the action BY VOTING FOR YOUR FAVORITE TEAM! Rank them 1-3 in the comments for this episode, on the Squad’s individual LinkedIn pages or on Instagram @GHSquadPod. Voting closes at midnight after the Super Bowl—February 8, 2026.

In this episode, Bill debriefs on California Spring Trials 2026—which just wrapped up on March 27—and shares his unfiltered thoughts on the event, some of the big picture trends, new variety direction and a bit about the overall vibe of the event. Mason asks him some hard questions and Bill does his best to not dodge them and actually give honest opinions.

Watch CA Spring Trials coverage videos (starring Bill, Chris Beytes and Jen Zurko)

Bill also adds his own thoughts to the garden center good, bad and ugly discussion from episode 17, which he missed while on vacation with his family. Speaking of families … Seth is away this week with his kids on spring break and Mason’s family had a big weekend conducting a “potty learning boot camp.”

Follow us on Instagram: @GHSquadPod

(NOTE: Apologies for the few times video cuts out … no clue what happened and I’m way too busy catching up on work to try and fix it. ~Bill)

In this episode:

• Key takeaways from Spring Trials including plant innovations, sustainability and market trends
• Personal stories from feed stores to greenhouses, highlighting the evolution of gardening and retail experiences
• Insights on the most innovative plants like black-leaf begonias, glow-in-the-dark petunias and trendy dahlias
• Industry trends: conservative product releases, combo recipes and the future of plant breeding
• Behind-the-scenes tales including propane filling, customer interactions and memorable garden center moments
• Food and travel highlights with restaurant recommendations and parenting wins, like potty training success!
• Lighthearted sports banter about baseball rivalries and seasons
• Parenting shout-outs and personal milestones from potty training weekends to family vacations
• Industry observations: sustainability practices and the shift in plant production

It’s another Squad duo-cast! Seth and Mason run the ship because Bill is on vacation. The topic of the week is their favorite AND least favorite experiences working in garden centers—including horticultural lessons learned, customer interactions and the how things have evolved over time. Of course, this dynamic duo drops plenty of brilliant tidbits weaved throughout wacky stories. You’d be disappointed if they didn’t … Be sure to follow the Squad on Instagram: @GHSquadPod

This one gets deep. Following up on the 2026 Fantasy Plant Draft in episode 7, the Squad turns introspective this time. They discuss why taking time off work is essential for personal well-being—although 500 emails might crush you—and why balancing work and personal life can be challenging but rewarding. Seth, Bill and Mason share some of their 2026 resolutions and intentions and the shows and conferences they plan to attend this year. After shouting out a new hort podcast and some of the good work being done promote horticulture through different industry initiatives, the guys agree that showing what goes into bringing plants to market might help the overall value proposition.

They also talk about why Seth’s collared shirt and mobile office in the back seat of his own car are signs of sophistication, why Roblox needs Night Sky and Proven Winners, adult men wearing weighted vests, shoveling sidewalks in the suburbs and so much more.

Follow The Squad on Instagram: @GHSquadPod

Because Seth is taking the day off to be a fantastic father, Mason (a lifelong Ford guy) and Bill (Ford guy turned Jeep guy) held down the GH Squad fort and finished the California Spring Trials prediction show using storylines from the 2026 LA Auto Show (trust us, it will make sense when you listen). If you haven’t listened to episode 15, maybe jump back in the archives and catch up. After discussing some questions Bill might ask at CAST in a couple weeks—to dig beneath the surface and challenge presenters to talk about solutions—they jump into storylines 6 through 10. In there are some real nuggets of wisdom and two legit controversial hot takes. Does Bill compare big box stores to a global superpower? Does Mason advocate for trials in a convention center? You seriously have to listen because there’s some wisdom to their madness. Plus, they break down good and bad appetizers/finger foods at receptions and Bill subtly requests 1,000 Tri-tip sliders from an exhibitor at Spring Trials. Be sure to follow The Squad on Instagram @GHSquadPod.

Join The Squad as they explore current trends in horticulture and what they think will be key messages at California Spring Trials 2026— all inspired by storylines from this year's LA Auto Show! This episode is only Part One and includes the first five storylines, touching on product maturation, technology integration and market adaptation. Seth, Mason and Bill bring their unique perspectives on how automotive innovations can inform and inspire plant industry strategies. Are perennials the EVs of horticulture? With plants for every price point, can we gain relevance in today’s cost-conscious society?

The Squad also shares some #CASpringTrialsMemories and discusses Monster Jam as a cultural phenomenon.

This is a good one! But aren’t they all? In episode 14, Mason, Seth and Bill are pretty focused—sharing Seth and Mason’s takeaways from the iLandscape trade show, plus all the networking opportunities and innovative products at this leading regional green industry event. The Squad shared thoughts based on a listener comment about the challenges horticulturists face as consumers and highlight the importance of engaging the next generation in the industry. The conversation also touched on the significance of trade shows in fostering connections and showcasing new technologies.

In the second half of the episode, the hosts explored the evolving nature of hobbies in the context of social media and influencer culture. They discussed how platforms like TikTok and Instagram have transformed hobbies into competitive activities laden with stress and consumerism. The conversation got into the pressure to post and the impact of social media on personal enjoyment of hobbies. The Squad advocates for a return to the joy of hobbies without the need for validation through social media, emphasizing the importance of individual outcomes and realistic representations in hobby culture.

Some takeaways:

·     The horticulture industry faces unique consumer behavior challenges.

·     Horticulturists often feel guilty about not purchasing plants.

·     Trade shows like iLandscape provide valuable networking opportunities.

·     Engaging students at trade shows can foster interest in horticulture.

·     Innovative products are essential for modern horticulture practices.

·     Sustainability is a growing focus in the horticulture industry.

·     The importance of community and connections in the industry cannot be overstated.

·     Themes at trade shows can enhance the overall experience.

·     Networking at trade shows can lead to valuable business connections.

·     The integration of technology in horticulture iscrucial for efficiency. Social media has turned hobbies into competitive content.

·     Hobbies are now associated with stress and consumerism.

·     The pressure to post can detract from the enjoyment of hobbies.

·     Influencer culture impacts how hobbies are perceived and pursued.

·     Gardening is on the rise due to sustainability and homegrown food.

·     People often feel pressured to monetize their hobbies.

·     Realistic representations of hobbies are needed in media.

·     The joy of hobbies should be prioritized over social media validation.

·     Crayons are often inadequate for quality coloring experiences.

·     AI is likely to influence the future of hobbies and creative activities.

In this episode of the GH Squad podcast, the Squad welcomes special guest Tiffany Heater. They reminisce about how they all met and some of the ways they've worked together in different capacities for 15 years.As a side hustle, Tiffany and her family operate a small "backyard" farm in New Jersey and sell cut flowers and vegetables at a local farmer's market and direct to local businesses. Tiffany and the Squad discuss the current home garden veggie market (Tiffany has represented the Burpee Home Garden plant program for 15 years), who's shopping at farm markets and whether or not cut flowers is a trend with more growth potential.Of course, there's plenty more to this episode including the inside scoop on new Girl Scout cookie flavors!

The Squad is back with another banger. In episode 12, Seth, Mason and Bill cover a wild range of topics from ways to improve some of the more boring events in the Winter Olympics (by adding fire or wolves) to what they’d do if they could start a green industry business from scratch. The winner of the 2026 Fantasy Plant Draft is announced and the losers congratulate him—although he sort of cheated the system … and the Squad answers their first “ask the old guys” question about now-defunct industry businesses they miss. Mason gives a quick recap of Indoor Ag-Con and the Squad talks a bit about CEA and vertical farming.

The episode ends with a rural Florida orchid excursion that almost turned into a horror movie. Other topics include the “Quad God”, snowboarding, Las Vegas fitness centers, NERF and so much more.

REGISTER NOW for Seth’s upcoming Perennial Plant Association webinar: Be A More Resilient(Sustainable) Company! | February 20 at 1:00 PM EST. https://perennialplant.org/events/EventDetails.aspx?id=2014764&group=

Learn more about Digging In—The Association for Professional Container Gardeners: https://digging-in.org/about/

FOLLOW US ON INSTAGRAM: @GHSquadPod

In this episode, the GH Squad dives into the chaos, humor and unexpected stories encountered in the industry—and the airport. From travel mishaps involving diamonds and border seizures to creative ideas for horticultural media, they explore how unfiltered experiences reveal industry truths and could generate some new plant fans.

But wait, there’s more:

• Mason reports back after TPIE: great networking, new houseplant varieties and display ideas
• Favorite horticultural smells—from tomato trichomes to earthy greenhouse and garden center fragrances
• The unpredictable nature of airport adventures, including a diamond deal gone wild and TSA encounters
• How travel stories can create chaos and camaraderie within the horticultural community
• Creative brainstorming for movies and TV shows centered around horticulture industry stories

Follow the Squad on Instagram! @GHSquadPod

Leave a comment below—shout out topics for future episodes, vote on our episode 7 fantasy plant draft picks or just tell us we’re awesome.

NOTE: Mason secured an excused absence for this one as he was attending the TPIE show.

So … in this episode of the GH Squad podcast, the dynamic duo of hosts Seth and Bill celebrate their 10th episode milestone while discussing unique career paths within the horticulture industry. They talk about the evolution of their own horticultural careers and the role of education in fostering a love for plants. The conversation highlights the diverse opportunities in horticulture, from greenhouse and nursery production and management to the importance of garden centers and landscape as the ultimate touchpoint with end consumers. They explain additional opportunities—from marketing and sales to technology and sustainability, emphasizing the industry's resilience and huge potential for job satisfaction.

Seed Your Future: https://www.seedyourfuture.org/KidsGardening: https://kidsgardening.org/

In this episode of the GH Squad podcast, hosts Bill, Seth and Mason dive into the latest trends in horticulture and beyond, discussing what’s in and what’s out for 2026. Some of what they explore during INs and OUTs include the rise of online learning as a valuable resource for industry professionals, generational shifts in consumer behavior—Bill thinks Millennials are OUT! They discuss trends, touch on the resurgence of flower bulbs and the decline of candles, emphasizing a shift towards more sustainable and meaningful consumption in home decor and gardening.

They seem to agree that nostalgic fashion choices like cargo shorts, double popped collars and 90s aesthetics are making a comeback. At some point, the conversation shifts to the use of Plant Growth Regulators (PGRs), the growing demand for native plants, the decline of business cards (vigorously debated by Mason) and the return of analog media like CDs and VHS tapes.

You need to listen all the way to the end of this one—or you’ll no doubt miss out on some future trends like light bulbs, smoke-flavored juices and Micro Machines.

The Squad is all together live in one room for this one, which creates a totally different dynamic because we are social creatures and virtual meetings just don’t cut it. This time, Mason, Seth and Bill talk about spring—the season. What’s it look like for the industry, their own jobs, their yards and gardens and even their neighbors’ lawns. They find out Seth is a grass guy and decide horticulture is without a doubt the happiest industry of all time.Other topics discussed include parking at big events, gas prices, Mason’s community pool, a new bagel shop, circus peanuts (the candy), unpaved garden centers, shepherd’s hooks and squash hammocks.Follow The Squad on Instagram: @GHSquadPod Timestamps:00:00 - Introduction: in-person recording and conference room vibes00:27 - The squad reunites physically after weeks apart01:00 - Sprin' in the Midwest: weather, outdoor activities, and summer plans02:20 - Spring break adventures: pools, staycations, and sports04:00 - Live sports insights: hockey, parking, and game day experiences06:07 - Parking tips and experiences at major venues, Spot Hero shoutout08:33 - Topic introduction: celebrating spring’s arrival and its impact on industry work09:47 - How spring influences garden centers, growers, and wholesale dynamics11:00 - Realities of busy spring seasons and planning for the upcoming months12:51 - Personal projects: preparing for fall and strategic planning in retail and production14:17 - Rising fuel costs and reflections on gas prices through the years15:28 - Gas prices, childhood memories, and eco-conscious choices19:11 - Favorite spring moments: opening windows, outdoor activities, and weather preferences20:31 - Love for spring rain and green grass, seasonal aesthetic appeal22:54 - Lawn care: overgrown shrubs, yard projects, and neighborly relations27:00 - Seed starting, vegetable gardening, and DIY plant projects30:37 - Garden structure upgrades: beds, wood choices, and DIY framing31:54 - Fun detours into candy: circus peanuts, childhood nostalgia, and taste tests36:23 - Yard and landscape updates: trimming, planning, and neighbor comparisons37:41 - Gardening philosophies: simplicity, overgrown over perfect, and seasonal chaos40:24 - Landscaping choices: functional versus decorative features, and industry storytelling43:47 - Greenhouse setups: dirt floors, plant care, and operational insights45:28 - Garden bulbs, winter planting, and spring surprises48:46 - Yard cleanup plans, landscaping strategies, and seasonal planting goals54:39 - Current projects: mulching, edging, and perennials55:28 - Industry happiness: survey insights, employee satisfaction, and long-term joy62:25 - The industry as a source of happiness and fulfillment64:09 - The distraction factor: fogged windows and overcommunication of negativity65:55 - Wrapping up: future episodes, guest ideas, and upcoming topics such as AI66:48 - Listener interaction: comments, feedback, and the importance of community67:42 - Final thoughts: staying connected through social media, subscriptions, and upcoming content

In this episode, the Squad discusses the harsh realities of trade shows in 2026, industry relevance and strategies for maximizing your presence at iconic events like Cultivate. They also share practical tips for networking, how NOT to carry business cards and ways to get invited to post-show receptions with mini beef Wellington apps. This week’s Plant Wheel of Excitement lands on vegetative petunias and Mason shares a hot take related to AI.

iLandscape Show Episode: https://youtu.be/zmErzJdoHO4

00:00 - Welcome and episode overview

01:22 - Fourth of July experiences and rain in Illinois

07:03 - Preparation for Cultivate trade show: booth setup and key activities

12:08 - How to decide which trade shows to attend—and maximizing ROI

14:03 - The role of education sessions and strategic scheduling at industry events

18:16 - The value of networking, relationship-building and event engagement strategies

22:22 - Practical tips for pre-arranging meetings and avoiding time-wasters

25:20 - Tips for choosing which sessions and speakers to prioritize at Cultivate

28:43 - Exploring new plant varieties and product displays—what's worth your time

33:33 - The significance of industry receptions, special events and how to get invited

39:41 - Best trade show appetizers and social tips for mingling

44:25 - Team dynamics at trade shows: staying connected and approachable

55:40 - Vegetative petunias: trends, pros, cons and landscape use

58:34 - Fertilizer practices for petunias and other annuals

62:14 - The hype and reality of AI in horticulture and plant breeding

64:12 - Closing thoughts: plans for Cultivate recap and upcoming episodes

In this episode of the GH Squad podcast, Seth and Mason detail their trip to five different Illinois greenhouses and garden centers earlier in the week. No, Mason did NOT buy any ladybeetles on the trip, but he did order a bunch of bugs online … The Squad discusses how every store is unique and dives into the dynamics of retail greenhouses during peak season. Expect brilliant takes on industry trends, community engagement and lunch stops. They also spin the Plant Wheel of Excitement and land on Nicotiana (… which is not very exciting but they have some thoughts on this old-school annual.) There are a lot of hot takes this week so be sure to listen all the way to the end. Follow The Squad on Instagram: @GHSquadPod00:00 - Introduction and podcast overview02:00 - The significance of native plant displays and industry commitment07:00 - The benefits and challenges of selling ladybugs and beneficial insects12:00 - Insights from their Illinois garden center tour and different retail formats24:00 - Inventory management during peak season and consumer buying patterns36:00 - Community outreach, local partnerships and innovative marketing ideas45:00 - Travel stories, road trip banter and behind-the-scenes humor58:00 - Weather impacts and seasonal challenges faced by the industry68:00 - Summarizing industry observations, closing thoughts and upcoming plans

The Squad is back after a one-week hiatus to recap last week’s Darwin Perennials Day and share what they’re obsessed with in their own gardens this year. Then the discussion turns to overrated plants and concepts before they spin the wheel of plant excitement and land on Astilbe. Listen all the way to the end for some solid hot takes.

Follow the Squad on Instagram: @GHSquadPod

In episode 26, the Squad discusses how boredom can be a catalyst for creativity, the influence of childhood interests on adult careers and the importance of pursuing passions over expectations. The topic of the week is what careers Seth, Mason and Bill would have if they never decided to get into horticulture. Join the Squad for the usually array of funny stories, brilliant advice and random thoughts that challenge conventional thinking about what drives success and fulfillment. Plus … thoughts on Cosmos, handheld water games, high school theater, public speaking and Bill’s crazy 24 hours.00:00 - The chaos of a busy family weekend and intro00:50 - Childhood summers of parties, farm life, and the freedom of youth02:00 - The shift from carefree summers to organized activities and careers03:07 - The significance of baseball, grad parties, and social adventures in youth04:30 - How boredom and boredom threshold differ across generations05:22 - The importance of intentional boredom to boost curiosity and creativity06:37 - Childhood games like Yahtzee and their nostalgic value07:53 - The impact of screens and technology on modern boredom and patience09:15 - Classic street games and the decline of traditional playgrounds10:09 - Speculative talk on school activities like Hangman and their educational value11:11 - The science behind boredom and mental health benefits12:18 - How childhood hobbies like propagating plants influence adult passions13:00 - Exploring alternative career interests from high school years14:00 - The high pressure of academic success and career projections15:09 - Consideration of careers in engineering, medicine, law, and horticulture16:49 - Reflection on college applications, majors, and the influence of guidance counselors18:00 - The value of exploring careers like pharma, agriculture, and science19:23 - The evolving opportunities for teenagers to choose meaningful paths20:12 - Personal stories about switching majors, career reconsiderations, and the role of passion21:55 - The importance of authenticity in choosing a career and hobbies22:35 - The challenges and rewards of teaching young children vs. teenagers23:27 - The role of extracurriculars like theater and choir in personal development24:44 - The advantages of rehearsing and preparing for presentations and performances28:22 - Public speaking, humor, and the art of engaging an audience29:50 - The craft of storytelling and delivery in professional and personal communication31:15 - Differences in rehearsal styles and authenticity in presentations33:00 - The influence of participating in theater on confidence and social skills35:52 - Sharing musical talents and the importance of pursuing diverse interests37:37 - The vibrant culture of a cappella groups at Cornell and college life39:13 - The adventures of plant variety hunting and the nostalgia for Cosmos41:47 - The historical presence of Cosmos in gardening and wildflower mixes43:00 - Market availability, growth habits, and seed varieties of Cosmos45:04 - Practical tips for planting Cosmos and timing for optimal growth46:30 - Final plant shout-out: Cosmos as a symbol of beauty and resilience47:17 - Upcoming trip and reflections on community and service48:00 - Wrapping up with listener engagement, social media shout-outs, and upcoming topics

In this episode, the Squad discusses unexpected truths they encountered upon entering the horticulture industry and imagine ways to outfox security if trapped in a Costco overnight. They also determine who would be most likely to survive for a week in a botanic garden by foraging and introduce a fun new segment called the "Plant Wheel of Excitement." Then they discuss Seth’s new hairstyle and love of woodies.NICH Webinar Series—Where Plants Come From (Video Playlist): https://youtube.com/playlist?list=PL1yNe3Yb9E36-oDXE5cUhM5At4TS3-Vtl&si=IGw7bsJds8RDx8UW00:00 - Welcome and episode overview02:07 - The industry’s hidden global supply chains and sourcing insights05:29 - Challenges and surprises: what industry newcomers don’t expect10:02 - The logistics and operational complexity of moving perishable plants13:57 - Surviving in a botanic garden for five days: food and shelter strategies17:07 - Exploring the most consumed meats globally and cultural insights19:59 - Industry revelations: the vast global reach and travel involved in horticulture23:00 - The importance of inter-company relationships and industry camaraderie27:10 - The role of education and outreach, including webinars on where plants come from33:00 - Unpacking the hidden complexity behind plant production processes36:49 - The significance of plant identification skills and industry segmentation44:46 - Growing cucumbers: tips, varieties, trellising, and weed management49:14 - Fun with plant guessing: cucumber plant discussion and rapidfire plant knowledge54:37 - Lighthearted discussion about cats, K-pop, and style trends55:23 - Celebrating milestones: personal shout outs and reflections on graduation57:43 - Wrap-up, feedback, and ways to connect with the show

This episode is all about the rivalry between Ohio and Michigan. But instead of football, Mason and Bill represent their respective states by presenting contributions to horticulture— and sports, culture, industry, number of Amish and covered bridges. They analyze data, crunch numbers, share fun facts and debate which state truly deserves the Midwestern Horticultural Championship Belt.

What do you think? Comment and let us know!

Cleveland's amazing sports weekend—with the Cavaliers advancing to the Eastern Conference NBA championship AND the Guardians winning the coveted Ohio Cup. Then the four discuss the magic of the Philadelphia Flower Show and why other flower shows just don’t compare (with a few exceptions). The group then explores ways to reinvigorate flower shows and possibly put a more local and commercial spin on them.

Plus … Jen’s career as an investigative journalist (getting the inside scoop on a story late-night at Denny’s), old horticultural videos (see the link below), pollinators, Guns ‘N Roses and more!

MUST SEE TV! Plants—More Than Just Pretty Videos (scroll ALL THE WAY down the page!): https://americainbloom.org/resources/videos/

(00:02) - Episode intro and Cleveland pride

(00:10) - Cleveland Cavaliers' playoff success and Guardians Ohio Cup victory

(02:01) - Guest introduction: Jen Polanz, horticulturist and industry expert

(07:28) - Jen’s horticultural journey from childhood to professional

(16:26) - Walk-up song: Guns N' Roses’ "Sweet Child of Mine"

(18:17) - The emotional and visual experience of the Philadelphia Flower Show

(22:27) - The "Cirque du Soleil" of plants and artistic display aspirations

(26:33) - Nature of exhibitor involvement at major flower shows

(31:00) - Most impressive displays, Shakespeare-inspired installations, and floral fashion

(36:02) - Impact of regional shows on local garden centers and influence on consumer decisions

(43:16) - Timing and scope of Chicago, Northwest, and Philadelphia shows

(50:02) - Practical considerations: show dates, location changes, and economic factors

(54:38) – Pettitis’ dominance in Cleveland market and industry trends

(55:53) - Upcoming PlantCon event details and trendsetting industry programs

(72:29) - Pollinator Partnership’s educational programs and retail applications

(77:04) - Educational videos emphasizing plant benefits: air purification, health, and crime reduction

(78:37) - Wrap-up, guest appreciation, and call for audience engagement

In this episode, Mason, Seth and Bill share their deepest darkest horticultural infatuations—like plug trays, trains, animal pests and “pieces.” They also discuss their love of multi-generational businesses, the forgiving nature of plants and the overall “cool factor” of the industry.

Plus, a heartfelt Mother's Day message packed with industry humor, Road House, muskrats and more. #hearmeoutcake

Timestamps:

00:00 - Introduction to Mother’s Day weekend & upcoming industry events

02:03 - Creative gift ideas for moms—plants and hanging baskets

03:19 - Terminology: 'garden center,' 'nursery,' regional differences

04:36 - The story behind a Montana garden center and industry naming conventions

06:24 - Field trip to Alsip Nursery & the importance of vendor relationships

07:56 - The role of industry themes and seasonal competitions in store culture

08:34 - The diversity of offerings in a well-rounded garden center (perennials, shrubs, pets)

09:38 - An anecdote about a customer with fertilizer in her car1

0:33 - Building vendor relationships and leveraging product support

16:24 - The power of plug trays in propagation—size, numbers, and awe

17:41 - Cost considerations in plant propagation and grower decisions19:37 - Wildlife encounters—mice, snakes, and unexpected yard visitors

21:32 - The industry’s wildlife problem: armadillos, muskrats, and possums

23:50 - Trains, hobbies, and the surprising coalescence with green industry businesses

27:44 - Trains on the farm and the fun of model trains in garden centers

31:30 - The value of family legacy in horticulture—stories from three generations

34:34 - Industry heritage projects—photos, stories, and family history

37:22 - Pride in family-owned businesses and their cultural significance

40:01 - The interconnectedness of horticulture, landscaping, retail, and beyond43:36 - The fun of plant passion—public perception and industry admiration

45:20 - Plants in airports, on planes, and the joy of sharing horticulture everywhere

48:01 - Industry camaraderie and logistical adventures—plant cargo and travel mishaps

52:16 - Celebrating Mother’s Day properly—wife, mom, kids, and traditions

55:19 - The cost of greeting cards versus plants—lessons learned and industry humor

56:37 - Wrap-up thoughts—community, diversity, and the industry’s charm

57:48 - Final thanks and closing remarks—connect with us & share your Mother’s Day stories

Mason, Seth, and Bill are back together once again as a trio for this episode! They chat about a few different topics this time around—from engaging high school students to get them interested in horticulture as a potential career to potentially brilliant (or crazy) ideas for weatherproofing garden centers. They also discuss King Charles visiting an urban farm while he was in the US and whether chicken wings should be slathered in ranch dressing or not.Timestamps:00:00 - Introduction and episode overview01:08 - The value of industry involvement with high schools and emerging careers06:24 - Insights from a recent high school tour at Ball Seed and student engagement09:53 - Resources available for high school horticulture education and outreach12:08 - The success stories of industry alumni like Lindsay from Canaan15:09 - Community building through company-sponsored tours and outreach initiatives18:31 - The importance of early planning for industry engagement events19:01 - Creative ideas for weatherproofing garden centers, including food trucks and giveaways28:48 - Strategies for handling inclement weather and maintaining customer interest33:48 - The value of branded experiences during rainy days in retail settings36:39 - Tips on operating greenhouses for better weather resilience41:49 - Industry recognition, hot takes, and memorable moments, including King Charles’ visit to Harlem Grown44:40 - The great chicken wing sauce debate—ranch versus blue cheese and creative dipping options50:25 - Wrap-up, upcoming travel plans, and community call-to-actionResources & Links:KidsGardening.org Resources for High Schools: https://kidsgardening.org/resource-create-and-sustain-a-program/ Seed Your Future: https://www.seedyourfuture.org/ Harlem Grown: https://harlemgrown.org/

In this episode, Mason and Bill dive into their 20th milestone discussing the significance of Earth Day and proactive engagement in sustainability, overrated horticultural trends like window boxes and the practicality (or lack thereof) of some garden tools and landscape lighting, as well as garden products and plants that should be banned (metal fire pits). Then they call out industry items that should never evolve—like shovels and wheelbarrows—before discussing industry activities that feel illegal but aren’t. They close with thoughts on what instantly dates a garden, from props to outdated décor.

Movies discussed include Dolphin Tale and Anchorman. Weapons discussed include mattocks, axes, hatchets, pruners and folding saws.

Timestamps:

00:00 – Celebrating 20 episodes and Earth Day musings

02:05 – Imagining Seth on Earth Day hero missions

03:11 – Eco-friendly kid activities and legacy inheritance

04:58 – Reflecting on progress since the first Earth Day

06:09 – A brief digression on social media detoxes

08:35 – Overrated horticultural trends, starting with window boxes

12:30 – The demise of porch pots and the enduring appeal of traditional pots

13:10 – Perennials and the hype around first-year flowering plants

14:38 – The decline of large vegetable plants at retail

16:43 – The over-competition of ultra-compact plants

17:40 – Overrated tools like aprons and gear in garden centers

19:22 – Industry bans? Metal fire pits and colored mulch

21:29 – The environmental and aesthetic implications of mulch use

22:45 – Debunking landscape lighting and other garden decor myths

26:41 – Items that should be banned for a year (eg, plastic pots, mulch)

29:02 – What industry elements should never be upgraded (e.g., seed crops)

33:16 – The absurdity of unnecessary gardening gadgets like robotic snow shovels

36:45 – Strategies on lawn mowing designs and yard maintenance routines

40:38 – Discussions on durable, classic garden containers and garden props

43:14 – The ‘illegal’ looks of seed-starting grow lights and plant sales

46:19 – The safety and legality of plant items like salvia and other 'forbidden' plants

53:10 – Banana cores, littering perceptions, and the truth about genetically identical bananas

56:51 – Outdated garden center fixtures and the charm of traditional landscape props

59:50 – The importance of functional, timeless garden features and decor

63:01 – Closing thoughts: engaging sustainability and practical tips for garden lovers

In this episode, Mason, Seth and Bill tried to keep it short before traveling to Cultivate but that didn’t happen … The Squad gives their garden updates following weeks of hot weather and spins the Plant Wheel of Excitement. Mason offers a fiery hot take. And the three share reasons why you should plan to attend Ball Seed Customer Days and the Michigan Garden Tour at the end of July and the first week of August.