Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Most agents aren’t stuck because of the market. They’re stuck because they’re still doing real estate the old way, cold calling, door knocking, mass texting without permission, and wondering why they can’t break through.

In this new episode, we sit down with Josh Sherwood to unpack the modern blueprint behind a $100 million sales year and the systems that built one of Australia’s strongest multi‑office brands.

In this episode, you’ll hear:

◼️ The databasing strategy that takes agents from zero to $500K

◼️ Why permission‑based data outperforms cold calling every time

◼️ How giveaways fill your database with real future sellers

◼️ The segmentation method that makes your texts actually relevant

◼️ How buyer management becomes your strongest listing pipeline

◼️ The questions that win listing presentations before you arrive

◼️ Why genuine care is the real differentiator at the top end

Timestamps:

00:00:00 - Introduction

00:02:10 - Josh's Journey in Real Estate

00:03:07 - Keys to Success in Real Estate Sales

00:04:17 - Fast-Tracking New Agents to Success

00:05:54 - Modern Approaches to Client Engagement

00:07:42 - Effective Competition Strategies

00:09:16 - The Importance of Data Management

00:10:07 - Segmenting Your Database

00:12:15 - Personalizing Communication

00:14:24 - Legitimizing Contact Through Competitions

00:15:03 - The Blueprint for Achieving High Sales

00:16:07 - The Importance of Genuine Care

00:17:48 - Understanding Seller Motivations

00:19:02 - The Value of Buyer Management

00:20:05 - Closing Techniques for Agency Agreements

00:24:38 - Utilizing Surveys for Presentations

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Follow Freedom Property:

https://www.facebook.com/freedomproperty.com.au

https://www.instagram.com/freedomproperty.com.au/

Explore Freedom Property at freedomproperty.com.au

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Most agents don’t fail because of the market. They fail because of the daily choices that quietly cap their potential.

In this new episode, we break down the uncomfortable truths that keep most agents stuck and show why only a small percentage ever reach their real potential.

In this episode, you’ll hear:

◼️ Why “I’m too busy” is the biggest lie holding agents back

◼️ How fake work becomes the cave agents hide in

◼️ Why rejection isn’t a hurdle but the actual job

◼️ How comfort quietly becomes your career ceiling

◼️ Why your mindset and personal brand determine your long‑term potential

Timestamps:

00:00:00 - Introduction

00:01:04 - The Biggest Lie: "I'm Too Busy"

00:05:01 - Embracing Rejection: It's Part of the Job

00:08:44 - Comfort Zone: Your Career Ceiling

00:10:38 - Talent is Overrated: The Power of Hard Work

00:14:30 - Mindset: Your Success Thermostat

00:16:39 - Building Your Personal Brand

00:19:08 - Commitment: The Key to Sustained Success

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

🔗 TAKE ACTION:

Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode, Dan unpacks the real numbers, risks, and blueprint behind starting your own real estate agency, and why most agents get it wrong.

◼️ The 10 reasons agents start their own agency (and which ones actually hold up)

◼️ Why fixed costs and commission splits crush most new owners

◼️ How agency ownership adds 20–30 hours to your week

◼️ The $300K trap every new agency faces in year one

◼️ The Plum Partners model that helps agents earn more, stress less, and grow faster

Timestamps:

00:00:00 Introduction

00:01:36 - Reasons Agents Choose to Start Their Own Agency

00:03:25 - Essential Requirements for Starting Your Own Business

00:10:01 - Challenges of Going Solo in Real Estate

00:12:52 - Administrative Tasks and Responsibilities

00:15:01 - The Importance of Mentorship and Community

00:16:25 - The Financial Reality of Starting Your Own Agency

00:17:10 - Plum Partners

00:21:07 - The Benefits of Partnering with Plum Partners

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

DISCLAIMER

This content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

In this episode of Get Keen, Daniel Lee and his business partner Dylan discuss the intricacies of business partnerships. They emphasize the importance of finding a partner who is willing to work as hard as you, sharing personal anecdotes from their successful partnership spanning over eight years. Tune in for valuable insights on building successful business relationships and setting yourself up for success in real estate and beyond.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] - Introduction

[00:00:30] Business partnerships in real estate.

[00:08:32] Trust in business relationships.

[00:13:18] Partnership alignment in business.

[00:15:34] Business ownership dynamics.

[00:20:36] Empowering agents to make moves.

[00:27:50] Different skills in the business.

[00:33:28] Learning from mistakes in business.

This episode of the Get Keen Podcast with Daniel Lee dives into the importance of cold calling in real estate. Dan emphasizes the need to approach cold calls with a mindset of offering value without expecting anything in return. He shares his personal strategy for success in real estate and highlights the significance of building strong relationships in the industry. Tune in to learn how to excel in real estate and take your career to the next level!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] - Introduction

[00:00:42] Cold calling strategy.

[00:04:43] Cold calling and rejection.

[00:10:21] Building relationships in real estate.

[00:18:24] Building Resilience through Cold Calling.

[00:28:36] The Jones Theory.

[00:33:08] Mastering the skill of cold calling.

In this episode of Get Keen, Daniel Lee and his business partner, Dylan Simpson, discuss their recent trip to the AREC real estate conference. They reflect on the value of attending such events and emphasize the importance of finding ways to connect with industry experts. Join them as they share insights on mastering the market, building a successful business, and living your best life in real estate.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] - Introduction

[00:02:21] Importance of self-educating.

[00:05:35] Personal brand and inspiration.

[00:08:26] Embracing discomfort for growth.

[00:12:35] Overcoming a troubled past.

[00:17:59] Clever real estate marketing strategies.

[00:26:04] Patience and Effort Over Results.

[00:30:32] Implementing lessons from conferences.

In this episode of the Get Keen podcast, Daniel Lee discusses the current real estate market conditions and emphasizes the importance of not getting comfortable in a shrinking market. He highlights the opportunities for agents with strong relationships and the significance of leveraging buyers agents. Dan shares insights on how to be successful in real estate, build a thriving business, and live a fulfilling life. Tune in to learn how to navigate the challenges of the market and make the next big move in your real estate career.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] - Introduction

[00:02:29] Real estate market insights.

[00:09:29] A unique housing market.

[00:12:28] Leveraging buyer's agents for success.

[00:15:48] Real estate market predictions.

[00:17:24] Making career-changing decisions.

In this episode, we delve into the world of real estate success. Dan shares insights on the importance of dressing well and valuing your team in the industry. Listeners are encouraged to give their best to receive the most in return. The episode addresses the various levels of success in real estate, from starting out with little income to achieving greatness through hard work and perseverance. Tune in to discover key reasons why you might be struggling to advance in your real estate career and get ready to level up!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] - Introduction

[00:01:42] Real estate industry truths.

[00:03:48] Hustle and grind in real estate.

[00:09:01] Leveraging your skills.

[00:11:59] Sales and leadership.

[00:20:40] Building a real estate team.

[00:21:02] Running a real estate team.

In this episode of the Get Keen podcast, host Daniel Lee discusses the pros and cons of starting your own real estate business. Drawing from his own experience as a former high-performing agent, Dan explores the benefits of entrepreneurship, such as creative freedom and financial control, while also acknowledging the challenges that small real estate agencies face. Listeners are encouraged to consider the possibility of starting their own real estate business and are provided with insights on how to build a successful career in the industry.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] - Introduction

[00:05:20] Value in Real Estate Agencies.

[00:09:36] Finding the right office.

[00:15:28] The risks of starting a business.

[00:20:23] Benefits of owning a business.

[00:23:21] Building a loyal sales team.

[00:25:48] Building wealth through rental properties.

[00:28:26] Shifting mindset for success.

Tune in to the Get Keen Podcast with Daniel Lee, Real Estate's funny guy and real estate expert. In this episode, Dan shares invaluable insights on excelling in real estate by mastering sales and leadership. Discover how to transition from agency work to building your own brand with confidence. Join Dan as he delves into his personal career journey, offering essential tips for success in the real estate industry. Get ready to elevate your real estate career and make significant strides towards your goals!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] - Introduction

[00:00:31] Transitioning to Own Real Estate Business.

[00:03:18] Sales and Rejection

[00:09:27] Leadership in real estate.

[00:10:41] Pursuing Entrepreneurial Dreams.

[00:14:45] Overcoming competition in business.

[00:22:23] Growing a property management business.

[00:31:47] Leveling up in real estate.

Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

🔗 TAKE ACTION:

Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode, Dan sits down with Brett Andreasson, twice REIQ Salesperson of the Year and Plum Property’s 2020 winner, to unpack how he scaled his solo operation with just a V.A.

◼️ Why transparency in sales changed the game for Brett

◼️ How the “time sale” method creates fairness for buyers and sellers

◼️ The power of community marketing and building trust locally

◼️ Why working solo can be more profitable than running a big team

◼️ Lifestyle design: Fridays off, 4pm finishes, and still hitting $850K

Timestamps:

00:00:00 Introduction

00:01:24 - Adopting the Time Sale Process

00:02:53 - Understanding the Time Sale Method

00:04:42 - Transparency in Real Estate Offers

00:06:48 - Presenting the Time Sale to Sellers

00:08:48 - The Benefits of Time Sale for Buyers and Sellers

00:10:00 - Marketing Strategies for Community Engagement

00:16:00 - Building Community Connections

00:20:05 - Working Solo vs. Team Structure

00:22:04 - Efficiency in a Solo Business Model

00:24:01 - Setting Boundaries and Work-Life Balance

00:27:54 - Understanding Market Dynamics

00:29:39 - Utilizing E-Marketing for Seller Leads

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

DISCLAIMER

This content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

🔗 TAKE ACTION:

Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

87% of agents quit in 5 years. Here's why.

◼️ The 10 silent business killers sabotaging agents from the inside out

◼️ Inconsistency, short-term thinking, and blaming the market

◼️ Skipping the gym, drowning in admin, avoiding social media

◼️ The blueprint to build a million-dollar business that lasts

Timestamps:

00:00:00 Introduction

00:01:00 - Why 87% of Agents Quit in 5 Years

00:01:17 - The 10 Silent Business Killers

00:02:10 - Career Killer #1: Playing the Short Game

00:04:47 - Career Killer #2: Inconsistency

00:06:26 - Career Killer #3: Blaming Everything Else

00:08:00 - Career Killer #4: Taking Calls for Granted

00:09:38 - Career Killer #5: Looking for the Easy Way Out

00:12:05 - Career Killer #6: Going to Bed Late and Skipping the Gym

00:14:28 - Career Killer #7: Worrying About Things You Can't Control

00:20:46 - Career Killer #8: Being Self-Conscious About Posting on Social Media

00:25:00 - Career Killer #9: Drowning in Admin Instead of Prospecting

00:27:36 - Career Killer #10: Thinking Too Small

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

DISCLAIMER

This content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

In this episode of the Get Keen Podcast, Dan sits down with Jason Song, one of Brisbane’s highest‑performing agents and a top performer across the Ray White network, to reveal the hidden sacrifices and standards behind selling $130M in property. Jason opens up about the near‑collapse of his marriage, the mindset hacks that pulled him out of the victim zone, and the daily awareness practices that keep him growing. He shares how he builds a team culture of loyalty and hard work, the red flags that signal someone isn’t the right fit, and why attitude matters more than hours. From late‑night negotiations and rewarding dedication, to the mental battles agents rarely talk about, this episode is packed with raw lessons on resilience, leadership, and the personal cost of high performance. A must‑listen for agents who want to understand what it really takes to reach the very top of real estate without losing what matters most.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Follow Jason Song:

https://www.facebook.com/jason.song.902604

https://www.linkedin.com/in/jason-song-22a913133/

Timestamps

00:00:00 - Introduction

00:01:15 - Jason's Impressive Sales Achievements

00:03:27 - Sacrifices for Success: Family and Work

00:06:39 - Learning from Real Estate to Improve Relationships

00:08:07 - Tony Robbins' Relationship Advice

00:14:01 - Including Family in the Business

00:16:07 - The Role of Counseling in Real Estate

00:18:01 - Using Physical Actions to Change Mental State

00:22:08 - Choosing Your Hard: Success vs. Failure

00:26:43 - Turning Challenges into Opportunities

00:27:17 - Talent vs. Hard Work

00:30:24 - Rewarding Dedication and Hard Work

00:32:22 - Red Flags in Team Members

00:34:02 - Evaluating Team Members' Fit

00:35:07 - The Importance of Self-Motivation

In this episode of the Get Keen Podcast, Dan breaks down the six conversations that will either make or destroy a real estate career. These are the conversations most agents avoid, the ones that cost them money, listings, confidence, and long‑term growth. From negotiating your commission split, to handling overpriced listings, to firing clients, to leaving the wrong agency, Dan reveals the psychology, scripts, and frameworks behind each one.

This episode is a must‑listen for agents who want to raise their standards, protect their value, and build a long-term career they’re proud of.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

00:00:00 - Introduction

00:01:44 - Conversation 1: Commission Split Negotiation

00:06:01 - Conversation 2: Discussing Overpriced Listings with Sellers

00:12:42 - Conversation 3: Firing a Difficult Client

00:16:02 - Conversation 4: The Decision to Leave Your Agency

00:20:46 - Conversation 5: Delivering Bad News to Buyers

00:25:21 - Conversation 6: Handling Commission Negotiations at Listing Presentations

00:29:30 - Conclusion: Mastering the Six Conversations

In this episode of the Get Keen Podcast, host Dan sits down with Jordan Strudwick, founder of Strud Property, to unpack what it really takes to build a high‑performing real estate business. From selling over 100 homes a year as an agent to leading a team of 70 and generating more than $500 million in sales, Jordan shares the blueprint behind his rapid rise. The conversation dives into the difference between being a great agent and being a great business owner, the importance of clarity and structure, and how leadership, environment, and personal standards drive success. Packed with lessons on scaling, recruiting, and inspiring teams, this episode is a must‑listen for agents who want to grow beyond sales and build an empire.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Follow Jordan Strudwick:

https://www.instagram.com/jordanstrudwick/

https://strudproperty.com.au

https://www.youtube.com/@jordanstrudwickk

Timestamps

00:00:00 - Introduction

00:01:08 – Guest Intro: Jordan Strudwick’s Journey

00:02:12 – Building Strud Property in 4 Years

00:03:51 – The Blueprint: Foundation, Growth, Domination

00:06:40 – Agent vs Business Owner: Key Differences

00:08:08 – Becoming a Master Agent Before Leading Others

00:09:01 – Recruiting Agents Without Cold Calls

00:10:18 – Environment & Standards: $500K GCI Rule

00:12:14 – Young Agents Cracking $1M Early

00:13:33 – Setting Standards for Associates & Teams

00:14:50 – Leadership, Mentorship, and Team Culture

00:15:37 – Motivation Beyond Money: Winning & Clout

00:17:09 – Jordan’s “Why”: Changing the World

00:18:12 – Building an Orphanage in the Philippines

00:20:28 – Mistakes & Lessons: Structure and Leadership

00:22:07 – Leading by Example: Health, Family, Integrity

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, takes on one of the most controversial topics in real estate, ethics. With public trust in agents at an all‑time low, Dan unpacks why the industry is often viewed as dodgy and highlights the damaging practices of underquoting, dummy bidding, and high‑pressure tactics. He shares practical steps agents can take to protect their license, handle multiple offers fairly, communicate honestly with buyers and sellers, and build a career based on integrity.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

00:00:00 - Introduction

00:02:10 - Ethics in Real Estate

00:03:31 - Ivan Bresic's Perspective

00:05:00 - High-Profile Allegations in the Industry

00:08:53 - The Importance of Integrity

00:09:14 - Following the Rules of Fair Trading

00:11:00 - Managing License Expiry

00:12:57 - Handling Multiple Offers

00:15:39 - Avoiding Underquoting

00:20:00 - Ethical Competition Among Agents

00:23:58 - Avoiding Negative Talk About Competitors

00:25:15 - Maintaining Commission Agreements

00:26:08 - Honesty in Pricing

00:28:38 - Respecting Client Communication Preferences

00:29:21 - Over-Promising vs. Under-Delivering

00:30:37 - Professionalism in Conduct

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, dives into the world of real estate with a focus on lead generation strategies and the importance of energy in the competitive market. Dan emphasizes that while established agents may dominate in reputation, newcomers can leverage their enthusiasm and innovative approaches to stand out. The episode also discusses the benefits of auction marketing and how to navigate private treaty offers effectively. With insights from high-performing agents and agency owners, this episode is packed with tools and strategies to help listeners grow their real estate careers and achieve success. Tune in to learn how to elevate your business and live your best life!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Ethan:

https://www.instagram.com/ethan.petrie.raywhite/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:02:55] Awards at Ray White.

[00:05:28] Sticking to your niche.

[00:10:34] Focus on core market strategy.

[00:11:21] Building trust through human connection.

[00:15:45] Attraction through consistent prospecting.

[00:19:10] Winning and losing in sales.

[00:22:18] Energy in Listing Presentations.

[00:26:01] The unit market resurgence.

[00:30:03] Auction benefits in real estate.

[00:33:49] Auction benefits for selling.

In this episode of the Get Keen Podcast, host Dan Lee dives into the critical topic of property pricing and its impact on successful real estate sales. He emphasizes that every property can attract offers and sell if priced correctly, regardless of its condition or location. Dan shares his expert strategies for helping sellers adjust their expectations and understand the true market value of their homes. Drawing on his extensive experience in the industry, he highlights the importance of educating clients and the nuanced salesmanship required to guide them through the pricing process. Tune in to gain valuable insights that will help you maximize your real estate career and achieve better outcomes for your clients.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:14] Pricing properties correctly.

[00:04:36] Sellers overvalue their homes.

[00:09:44] Educating sellers on home pricing.

[00:12:54] Importance of excitement in sales.

[00:15:34] Open home strategy communication.

[00:20:56] Open home results and strategy.

[00:24:50] Pricing strategy for real estate.

[00:27:08] Pricing strategy for real estate.

[00:30:38] Compliment before harsh news.

[00:34:28] Starting a real estate business.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode, Dan jumps straight into the toughest real estate objections agents hear every day — from commission cuts to DIY sellers to “we’ll wait for the market to improve.” Instead of sourcing questions from socials, he lets ChatGPT generate the top objections and answers each one completely off the cuff. If you’ve ever been stuck in a listing presentation, battling unrealistic expectations, or trying to articulate your value, this episode gives you simple, clear, high-impact ways to respond on the spot.

Follow Daniel:

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https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:37] Why tiny savings won’t win big results

[00:01:19] Using ChatGPT to generate real agent objections

[00:02:21] Objection: “We want to wait for the market to improve.”

[00:03:41] Objection: “We paid less last time.”

[00:05:24] Objection: “We just want to test the market first.”

[00:07:35] Objection: “We want to try selling it ourselves.”

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

After interviewing more than a hundred top agents, coaches and business owners, one thing is clear: success leaves clues. The real challenge is knowing how to connect them.

In this episode, I break down the 15 most powerful quotes from leaders and translate their insights into practical actions you can use to accelerate your career.

In this episode, you’ll hear:

◼️ Why the top agents fail just as much as they win

◼️ How to push through the brutal early years of cold prospecting

◼️ The daily standards elite performers refuse to compromise

◼️ The mindset shifts that separate long‑term winners from everyone else

◼️ Why consistency is the real silver bullet in real estate

Timestamps:

00:00:00 - Introduction

00:01:13 - Embracing Failure for Success

00:02:17 - The Importance of Warm vs. Cold Prospecting

00:04:02 - Maximizing Productivity in the Office

00:05:29 - The Hardships of the First Two Years

00:06:44 - Daily Standards for Long-Term Success

00:07:36 - Regrets and Life Balance in Real Estate

00:09:24 - The Value of Relationships and Service

00:10:27 - Selflessness in Business Ownership

00:11:52 - The Importance of Dollar Productive Activities

00:13:29 - Resilience from Tough Backgrounds

00:14:33 - The Reality of Loyalty in Real Estate

00:15:26 - Effective Marketing Strategies

00:16:31 - Navigating Early Career Competition

00:17:46 - Nurturing Relationships Post-Sale

00:19:12 - The Power of Consistency

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

In this episode of the Get Keen Podcast, host Dan Lee welcomes back the esteemed real estate coach Tom Panos for an insightful discussion on maintaining momentum in real estate sales as the year comes to a close. They emphasize the importance of not becoming a "nine-month agent" by taking your foot off the gas during November and December. Instead, agents should focus on setting up business opportunities to ensure a strong start in January and February. Dan and Tom share strategies and insights that can help real estate professionals thrive in their careers, even during the holiday season. Tune in for valuable tips on how to prepare for the upcoming year and keep your business growing.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Tom:

https://www.instagram.com/tom_panos/?hl=en

Follow Daniel:

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https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:47] Real estate training evolution.

[00:05:01] Importance of November for agents.

[00:10:28] Momentum in real estate listings.

[00:13:33] List in 25, launch in 26.

[00:15:34] Buyers' desperation in hot market.

[00:21:24] Personal touch in real estate.

[00:24:28] The impact of alcohol consumption.

[00:27:46] Drinking habits and performance.

[00:33:18] Early vendor sign-up strategies.

[00:35:27] Building your own brand.

In this episode of the Get Keen Podcast, host Dan Lee welcomes back Pat Ivey, a prominent real estate agent from north Brisbane. They discuss the importance of building long-term relationships in the real estate industry and the value of investing in connections today to reap benefits in the future. Pat shares his experiences, including how acts of kindness, like offering unlimited coffee tabs at a local restaurant, can foster community relationships and enhance networking opportunities. The conversation emphasizes the significance of never underestimating anyone’s potential connections and how establishing a strong reputation can lead to referrals and growth in one’s real estate career. Tune in for valuable insights and strategies to elevate your business and personal life.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Pat:

https://www.instagram.com/pativey_/?hl=en

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:03:22] High-hanging fruit in real estate.

[00:05:20] Relationship building in real estate.

[00:08:17] Long-term relationship building strategy.

[00:14:05] Importance of community connections.

[00:16:08] Importance of treating inquiries well.

[00:19:31] Team structure and dynamics.

[00:24:06] Team prospecting and performance metrics.

[00:27:16] Prospecting strategies for associates.

[00:30:11] Hiring criteria for prospectors.

[00:34:29] Hustle and team commitment.

Tired of splitting half your commission and still feeling stuck? This episode of Get Keen dives into the real reasons agents walk away from their agencies, from unfair commission splits and limited growth paths to lack of ownership over their data and creativity. Dan Lee breaks down the turning point when top agents realize their value has outgrown their office, and why building your own business could be the best move you’ll ever make. If you’ve ever wondered whether it’s time to take control of your career, your income, and your brand, this episode is your sign to tune in.

Are you a high-performing agent ready to build your own agency? Submit your application and our team will be in touch to see if we're the right fit: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:25] The reality behind unfair commission splits

[00:04:10] When loyalty stops making financial sense

[00:06:35] Recognizing your true value as an agent

[00:09:00] The moment top agents decide to go independent

[00:11:20] Owning your data, brand, and creative freedom

[00:13:45] Building long-term growth vs. chasing short-term comfort

In this episode of Get Keen, Dan Lee sits down with one of Brisbane’s top-performing agents, Alexandra Porter, to uncover what it truly takes to build and sustain a million-dollar real estate career. From her early days cold calling and door knocking seven days a week to now leading a powerhouse team and selling over 80 properties a year, Alexandra shares the discipline, systems, and mindset that helped her rise to the top. She opens up about overcoming burnout, learning to delegate, balancing family life, and finding her rhythm as both a high performer and a mum. Expect honest insights, real stories from the trenches, and practical advice for agents who want to go from good to unstoppable.

Are you a high-performing agent ready to build your own agency? Submit your application and our team will be in touch to see if we're the right fit: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Alexandra:

https://www.instagram.com/alexandraporterproperty/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:02:10] Alexandra’s early days in real estate

[00:05:45] Building momentum through discipline and consistency

[00:09:18] Overcoming burnout and finding balance

[00:12:56] The power of delegation and teamwork

[00:16:40] Navigating motherhood and a high-performance career

[00:20:12] Alexandra’s daily habits and mindset for success

[00:24:05] Lessons learned from years at the top

AI is changing the game for every industry, and real estate is no exception. In this episode of Get Keen, Dan Lee dives into how agents can use AI right now to work smarter, not harder, from writing listings in seconds with ChatGPT to creating property videos, managing client follow-ups, and even training AI versions of themselves. Instead of fearing the tech takeover, Dan breaks down how the next 3–5 years are a golden window to make more money with AI before it makes more money than us. Whether you’re an agent looking to save time, boost listings, or future-proof your business, this episode will show you how to stay ahead and not get left behind.

Are you a high-performing agent ready to build your own agency? Submit your application and our team will be in touch to see if we're the right fit: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:12] How AI Is Shaping the Real Estate Game

[00:03:05] Why Most Agents Still Don’t Use AI

[00:05:18] ChatGPT for Property Listings and Copywriting

[00:07:44] Automating Client Follow-Ups with AI Tools

[00:10:11] Creating Property Videos and Social Content Faster

[00:12:30] AI for Market Research and Pricing Strategy

[00:15:02] Building Your Own AI Assistant or “Digital Twin”

[00:17:46] Common Mistakes Agents Make with AI

[00:20:15] Final Thoughts: How to Stay Ahead of the Curve

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, discusses the importance of standing for something in your real estate career. He emphasizes that agents should start hiring support before they feel it's necessary, treating every team member like a rock star. Dan highlights the value of respect, courtesy, and high-level service in building a successful business model. Tune in as he shares insights from high-performing agents and agency owners to equip you with the tools and strategies to elevate your real estate career and enhance your personal life.

Are you a high-performing agent ready to build your own agency? Submit your application and our team will be in touch to see if we're the right fit: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:03:02] Accidental real estate agent.

[00:04:30] Year from hell in real estate.

[00:10:48] Scaling up real estate teams.

[00:11:34] Admin support for salespeople.

[00:16:45] Rockstar principles of customer service.

[00:20:27] Brand and auction success.

[00:24:14] Brand identity in real estate.

[00:27:10] Community involvement in real estate.

[00:30:14] Ongoing marketing strategies in real estate.

[00:33:08] Starting your own real estate business.

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, shares valuable insights on personal branding in the real estate industry. With over 15 years of experience as an agent, Dan discusses the importance of developing a strong personal brand to attract more listings and grow your business. He emphasizes the need for creativity in video marketing, highlighting the key elements to focus on when creating property videos. Tune in to learn effective tips and strategies that can help agents enhance their personal brand and achieve greater success in their real estate careers.

Are you a high-performing agent ready to build your own agency? Submit your application and our team will be in touch to see if we're the right fit: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:16] Personal branding in real estate.

[00:03:46] Property videos for real estate.

[00:07:47] Advertising strategies for real estate.

[00:11:12] One-to-one ad spending ratio.

[00:15:52] Community-based content strategies.

[00:19:15] Community involvement in marketing.

[00:22:57] Video engagement strategies.

[00:25:50] Creative property video ideas.

[00:30:45] Batch your content for consistency.

In this episode of the Get Keen Podcast, host Dan Lee dives into the various lead generation methods available to real estate agents, rating each on a scale of 1 to 10 based on effectiveness. He discusses the common aversions to cold calling and the challenges faced by agents in utilizing platforms like Local Agent Finder and Open Agent. Dan emphasizes the importance of personal connections over impersonal methods like SMS, arguing that true relationship-building is essential for success in real estate. Tune in for insights and strategies that can help you grow your real estate business and achieve a balanced life.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:25] Cold calling effectiveness in real estate.

[00:05:51] Building relationships through cold calling.

[00:09:44] Outsourcing cold calling effectiveness.

[00:13:43] Letterbox drops effectiveness.

[00:16:55] Letterbox drops for prospecting.

[00:19:32] Past client nurturing strategies.

[00:25:05] SMS marketing effectiveness.

[00:28:31] Third-party lead sources.

[00:32:04] Referrals in business success.

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, shares invaluable insights for aspiring real estate agency owners. He emphasizes the importance of careful time management and the commitment required to be competitive in the industry, noting that high performers often work 50 to 60 hours a week. Dan discusses the common pitfalls of new agents who rush into starting their own business after only a short time in the field, suggesting that this approach can be detrimental. He provides a detailed overview of the costs associated with launching a real estate agency and offers practical advice for agents who are considering this significant step in their careers. Tune in for expert strategies and tools to help you grow your business and achieve a fulfilling work-life balance.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:35] Starting your own agency.

[00:05:07] High-performing agent requirements.

[00:09:44] Trust account auditing costs.

[00:11:41] Setting up real estate portals.

[00:15:16] Building a support team.

[00:20:09] Business startup costs overview.

[00:23:43] The struggles of entrepreneurship.

[00:27:57] Launching your own business.

[00:02:15] The power of social media.

In this episode of the Get Keen Podcast, host Dan Lee welcomes a distinguished guest, a business owner of a Ray White franchise at Mount Gravatt, who brings 20 years of experience in the real estate industry. With his agency selling over 250 properties annually and personally closing around 60 deals at an average price of $1.1 million, he ranks in the top 3% of agencies nationwide. The discussion delves into the importance of auctions in real estate, emphasizing that success lies in the process rather than price. The guest shares valuable insights on why transparent competition through auctions can yield better outcomes than private trading, challenging common misconceptions in the industry. Tune in to gain practical strategies and wisdom to elevate your real estate career!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Grant:

https://www.instagram.com/raywhitegroup

Follow Daniel:

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https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:10] Auction process versus private trading.

[00:06:31] Business leadership transition.

[00:10:42-00:11:15] Business growth and team rebuilding.

[00:12:11] Recruitment strategies for growth.

[00:17:06] Handling competition among agents.

[00:20:31] Auctioning properties benefits.

[00:24:16] Auction strategies and buyer engagement.

[00:27:03] Auction dynamics and buyer perceptions.

[00:29:44] Detachment in auction processes.

[00:34:52] Best auction sale prices.

[00:35:46] Building your own real estate brand.

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

🔗 TAKE ACTION:

Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode, Dan answers the most‑asked questions agents are struggling with in 2026 and breaks down the practical skills, prospecting habits and decision‑making frameworks that actually move a real estate career forward.

You’ll hear:

◼️ How to secure a home in a first‑and‑final offer situation

◼️ The fastest way to create momentum when business is dead still

◼️ The questions that verify a genuine buyer in one call

◼️ Door knocking vs cold calling and when each one works

◼️ The two daily habits Dan would use if starting again

Timestamps:

00:00:00 - Introduction

00:00:43 - Securing a Home in a First and Final Process

00:02:07 - Creating Momentum in a Stagnant Business

00:03:51 - Verifying Genuine Buyers

00:05:48 - Plum Partner Independent Brands Overview

00:06:42 - Hiring Criteria: Looking for Legends

00:08:26 - Important Questions During Open for Inspections

00:12:18 - Owning Your Own Real Estate Business

00:12:49 - Door Knocking vs. Cold Calling

00:15:08 - Developing Listing Skills vs. Selling Skills

00:16:55 - Keeping in Touch with Clients

00:18:19 - Daily Success Habits for Real Estate Agents

00:19:01 - Targeting a Suburb Effectively

00:20:35 - Focus Areas for New Agents

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

In this episode of the Get Keen Podcast, host Dan Lee discusses the challenges and opportunities that come with making a change in the real estate industry. He addresses common misconceptions, such as taking an extended holiday before starting a new business and waiting for the "right time" to make a move. Dan emphasizes that the brand under which one operates is secondary to the individual agent's personal brand and relationships. Drawing from his experience as the founder of Plum Property and Plum Partners, he shares insights for agents considering a transition, highlighting the importance of integrity and authenticity in their approach. Tune in to gain valuable strategies and motivation to navigate change in your real estate career.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:15] Change in real estate.

[00:06:34] Imposter syndrome and personal growth.

[00:08:56] Imposter syndrome in business ownership.

[00:12:39] Support from clients after change.

[00:15:39] The importance of client relationships.

[00:19:24] Client relationships and agency transitions.

[00:23:29] Leaving for better business opportunities.

[00:28:49] Leadership in real estate business.

[00:30:43] Business growth challenges in real estate.

[00:35:38] Launching a Real Estate Business.

[00:15:30] Mindfulness in daily routines.

In this episode of the Get Keen Podcast, host Dan Lee welcomes high-performing agent Alex Jordan to break down the scripts and dialogues that lead to real estate success. Together, they delve into how the right words can make or break a deal, from listing presentations to overcoming objections. Alex shares his proven dialogue strategies for engaging clients, handling competitive situations, and ultimately securing the listing.

If you’re looking to refine your approach and master the language of real estate, this episode is packed with invaluable insights and practical scripts that you can apply immediately.

Want the scripts and dialogues from the man himself? Get Your Free Copy here: https://quiver-cadet-796.notion.site/Win-the-Listing-With-Honesty-Alex-Jordan-s-Objection-Playbook-26150d793f318011ae7fc27ba3a7a756?pvs=73

Follow Alex:

https://www.instagram.com/alexjordan.mcgrath/?hl=en

Follow Daniel:

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https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:37] Real estate agent success tips.

[00:05:19] Listing presentations and agent competition.

[00:10:03] Overquoting in real estate.

[00:12:48] Price strategy in real estate.

[00:15:28] Off-market sales compromise price.

[00:17:09] Marketing investment impact on sales.

[00:20:54] Neighbors knowing about the sale.

[00:23:12] Importance of agent selection.

[00:27:02] Balancing relationships and business decisions.

[00:30:35] Buyer pricing strategies in real estate.

[00:32:15] Visualization in real estate.

[00:35:47] Seller's counteroffer strategy.

[00:39:51] Price-focused vs. time-focused decisions.

[00:42:49] Price reductions in a slowing market.

[00:46:35] Adjusting price strategy in real estate.

In this episode of the Get Keen Podcast, host Dan Lee interviews Richard Parker, the founder of Sol Property. They discuss the journey of going independent in the real estate industry and the challenges that come with it. Richard shares his experience of transitioning from a successful career in real estate to opening his own agency, revealing the fears and uncertainties he faced along the way. The conversation emphasizes the importance of relationship-building and long-term thinking in real estate, as well as the value of listening to clients instead of solely focusing on sales. Tune in for insightful strategies and advice aimed at helping agents elevate their careers and achieve personal and professional success.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Richard:

https://www.instagram.com/sol.property/

Follow Daniel:

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https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:40] Long-term thinking in real estate.

[00:05:36] Team-focused mindset shift.

[00:09:21] Fear of starting a new brand.

[00:11:32] Building relationships in real estate.

[00:17:25] Mind shift in real estate.

[00:18:56] Leadership dynamics in partnership.

[00:24:07] Young Richie’s real estate journey.

[00:27:02] Door knocking strategy in real estate.

[00:31:27] Garage sales as networking opportunities.

[00:32:40] Long-term mindset in business.

In this episode of Get Keen, Dan Lee, founder of Plum Property, breaks down what actually works for cold calling and door knocking in real estate. He shares how to start with a friendly icebreaker, give a clear reason for your call, make an offer, and handle objections like a pro. For door knocking, he recommends hitting homes between 3–6 PM and leaving a card at every door, while dominating a 1,500-home patch takes consistent effort like letterbox drops, social media ads, testimonials, property videos, and community involvement. On the cold calling side, it’s all about having a structured approach with non-negotiable prospecting times. Packed with actionable tips, this episode is perfect for agents who want to keep their pipeline full and stand out in their market.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:20] Cold Calling Basics & Building Relationships

[00:04:30] Competing as a Single Agent vs Big Teams

[00:06:10] Door Knocking Tips & Scheduling

[00:09:45] Dominating a Patch of 1500 Homes

[00:12:50] Standing Out – Videos, Testimonials & Branding

[00:18:30] Handling Objections & Negotiations

[00:26:10] Prospecting Data & Daily Structure

[00:33:40] Starting Your Own Brand & Keeping Momentum

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, shares insights from his extensive experience in the real estate industry. Dan reflects on his journey, starting as a sales associate for four years and discusses the importance of seeking knowledge beyond one's immediate environment. He emphasizes the value of learning from others to enhance success. As a seasoned professional with 15 years in the field and the owner of his own agency, Dan reveals his top two strategies for acquiring listings. Tune in for expert advice and actionable tips to elevate your real estate career and achieve a fulfilling life for yourself and your family.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:27] Learning from others for success.

[00:05:43] Young agents in real estate.

[00:08:27] Access to free real estate training.

[00:12:10] Networking for real estate listings.

[00:15:02] Face-to-face appraisals strategy.

[00:20:33] Maximizing open home opportunities.

[00:22:06] Building a real estate pipeline.

[00:25:24] Going out on your own.

[00:30:19] Transitioning to self-employment.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, delves into effective strategies for real estate agents to enhance their client interactions and navigate common challenges. The discussion begins with a valuable technique for engaging potential buyers during property viewings, emphasizing the importance of asking them to rate their interest on a scale of 1 to 10. Dan also addresses the issue of prospects ghosting agents, offering insights on how to prompt action by removing the agent's need for the sale. Listeners can expect practical tips to improve their sales techniques and foster stronger relationships with clients. Tune in for actionable advice that can help real estate professionals thrive in their careers.

Follow Daniel:

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https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:39] Ghosting prospects in real estate.

[00:03:57] Calling prospects into action.

[00:07:20] Real estate commission potential.

[00:12:38] Buyer preferences during house viewings.

[00:14:43] Cold call icebreakers.

[00:17:53] Real estate content creation tips.

In this episode of the Get Keen Podcast, host Dan Lee delves into the common objections faced during listing presentations, particularly focusing on commission-related concerns. As the founder of Plum Property, Dan shares valuable insights on how to effectively address these objections by emphasizing the value of quality service over lower costs. Listeners will learn the importance of mastering both prospecting to create opportunities and refining their listing presentation skills to secure more clients. Dan discusses the essential scripts and dialogues needed to persuade potential clients that they are the best choice for their real estate needs. Tune in for practical strategies to enhance your real estate career and overcome objections with confidence.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

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https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:06] Handling objections in real estate.

[00:03:45] Commission objections in sales.

[00:08:24] Closing objections in real estate.

[00:12:18] Selling with friends in real estate.

[00:15:36] Market knowledge in negotiations.

[00:19:17] Handling objections in sales.

[00:23:11] Selling off market considerations.

[00:26:01] Competition drives property price

[00:29:06] Importance of signboards in real estate.

[00:32:45] Focused selling strategy.

In this episode of the Get Keen Podcast, host Dan Lee chats with a young real estate agent who shares his journey to achieving $500k in Gross Commission Income (GCI) at an early age. He emphasizes the importance of knowledge and experience, particularly for new agents who may not be taken seriously by established industry veterans. The conversation highlights the value of joining a high-performing office and learning from successful mentors to enhance skill sets in real estate. Listeners will gain insights into the tools, strategies, and mindset needed to excel in their careers. Tune in for practical advice and inspiration to elevate your real estate journey!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Ben:

https://www.instagram.com/benpercival/

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https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:31] Learning from high-performing agents.

[00:05:32] Snowball effect in real estate.

[00:06:57] Knowledge as a competitive edge.

[00:10:34] Dressing for success in real estate.

[00:13:15] Quality over quantity in marketing.

[00:16:02] Effective marketing strategies for apartments.

[00:21:30] Investing in your business.

[00:22:02] Hiring for business growth.

[00:27:09] Growing a real estate team.

[00:29:20] Fear of launching a brand.

[00:32:22] Business growth strategies.

In this episode of the Get Keen Podcast, host Dan Lee debunks the 12 biggest myths in real estate that agents often believe. He emphasizes that success does not require a large team and challenges the notion that hard work alone guarantees success. Dan discusses common misconceptions about personality types in real estate, asserting that introverts can be just as effective as extroverts. He also addresses the myth that social media marketing is essential for success in the industry, despite his own investment in it. Tune in to gain valuable insights and strategies for growing your real estate career and living your best life.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:46] Success without a huge team.

[00:06:58] Extrovert vs. Introvert in Real Estate.

[00:10:06] Introverts can be successful agents.

[00:12:57] Social media's impact on leads.

[00:18:32] Work-life balance in real estate.

[00:21:10] Marketing strategies for real estate.

[00:25:59] Myths about real estate agents.

[00:30:05] Selling homes in spring myths.

[00:34:06] The true meaning of success.

In this episode of the Get Keen Podcast, host Dan Lee welcomes his business partner Dylan to discuss the importance and benefits of establishing a rent roll in real estate businesses. They share insights on the initial challenges of building a rent roll, highlighting that while there may be limited income and higher expenses at the beginning, significant profits can be achieved with growth—specifically noting that breaking even typically occurs around 300 properties, with profits emerging at around 400. Dan emphasizes that selling principals should not manage rent rolls themselves and outlines three crucial tips for agents looking to start their own rent rolls. Tune in to gain valuable strategies and insights that will help you enhance your real estate career and build a successful agency.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:02:40] Starting a rent roll.

[00:04:44] Growing a rent roll organically.

[00:09:11] Building a successful rent roll.

[00:14:20] Selling principals and property management.

[00:16:33] Property management as a business.

[00:20:37] Sales activity for rent roll growth.

[00:23:11] Importance of online reviews.

[00:27:34] Hiring and employee culture.

[00:29:14] Treating property managers well.

[00:36:09] Launching a rent roll business.

[00:37:04] Fast tracking agents' success.

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

🔗 TAKE ACTION:

Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode, Dan and Jess break down what actually drives a successful agency launch and the patterns shared by the top performers.

In this episode, you’ll hear:

◼️ The dollar‑productive habits new principals must protect

◼️ Why structured, slow growth outperforms fast hiring

◼️ The systems and people that prevent chaos as you scale

◼️ The blind spots agents face when shifting from salesperson to owner

Timestamps:

00:00:00 - Introduction

00:03:37 - Jess Wagner's Early Career and Experience

00:05:01 - Three Common Themes in Successful Agencies

00:06:14 - Importance of Dollar Productive Activities

00:07:14 - Investing in the Right People and Systems

00:08:08 - Challenges for Agents Starting Their Own Business

00:09:42 - Common Blind Spots for New Agency Owners

00:11:10 - Financial Planning and Growth Timelines

00:13:33 - Importance of Having a Front Runner in Rentals

00:14:33 - Non-Negotiable Legal and Financial Foundations

00:15:15 - Branding and Digital Presence

00:20:52 - Effective Marketing Strategies for New Agencies

00:24:09 - Proving Competence and Trustworthiness

00:27:49 - Identifying Team Strengths and Weaknesses

00:28:32 - Building and Maintaining Positive Culture

00:30:15 - Leadership and Attitude in Business

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Follow Jess Wagner:

https://www.linkedin.com/in/jess-wagner-allthingsrealestate/

https://www.instagram.com/jessieawagner/

https://www.facebook.com/jess.wagner.10

In this episode of the Get Keen Podcast, host Dan Lee welcomes a highly successful real estate agent who has made significant strides in his career over the past nine years. With over $2 million in gross commission income and nearly 90 properties settled in the last year alone, he shares valuable insights for agents looking to elevate their careers. Key topics include the importance of exceptional buyer service in building trust, the necessity of maintaining a non-negotiable work ethic, and the need to inject personality into client communications. Tune in for practical advice and inspiration to boost your real estate business and achieve a fulfilling life.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Dan:

https://www.instagram.com/dandsilva/?hl=en

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:05:41] On the market listings strategy.

[00:10:13] Consistent prospecting schedule.

[00:11:25] Consistency in real estate success.

[00:14:45] Buyer service in real estate.

[00:19:25] Work ethic in real estate.

[00:24:21] Building connections in cold calling.

[00:27:48] Appointment-based mindset for sales.

[00:29:10] Work like the underdog.

[00:32:37] Partner support in real estate.

[00:36:56] Teaming up for success.

In this episode of the Get Keen Podcast, host Dan Lee talks with a remarkable guest who has made significant strides in the real estate industry in just two years. Starting as a junior associate at Ray White, he is now the proud entrepreneur and has recently settled his 90th property for the year, earning over $2 million in gross commission income. The discussion covers the challenges of gaining listings, the importance of personal branding, and how to stand out in a competitive market. Our guest shares valuable insights and three key pieces of advice for agents looking to elevate their careers: step out of your comfort zone, maintain a hunger for success, and focus on building personal relationships in the industry. Tune in to gain practical strategies and inspiration to help you grow your real estate business and enhance your professional life.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:28] Fast success in real estate.

[00:04:17] Fear of failure motivates success.

[00:07:38] Multi-agency sales principal vision.

[00:12:07] Leveraging language skills in real estate.

[00:15:22] Importance of client reviews.

[00:18:41] Importance of genuine reviews.

[00:22:00] Selling apartments effectively.

[00:26:19] Commission negotiation strategies.

[00:30:38] Success through discipline and hunger.

[00:32:34] Strategies and insights for success.

In this episode of the Get Keen podcast, host Dan Lee sits down with Edward Pack, the number one agent at Bayleys International New Zealand, to unpack his journey from starting over at 30—with zero listings and just 50 people in his database—to becoming the top performer in a network of 1,000+ agents. Edward opens up about the mindset shift that changed everything: going all-in, ditching Plan B, finding a market that aligned with his values, and nurturing a highly curated group of 250 quality contacts. He breaks down his unique prospecting strategy, how emotional endurance plays a vital role in a commission-based industry, and why appreciating the small wins leads to massive results. If you're an agent stuck in a rut or wondering whether you need a massive database to succeed, this conversation is packed with insights and proof that deep connections and consistent behavior are more powerful than scattergun marketing.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Edward:

https://www.instagram.com/edwardpack.bayleys/?hl=en

Follow Daniel:

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https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

00:00:00 - Introduction

00:03:15 - Why Edward didn’t feel proud of being in real estate at first

00:05:00 - The turning point: career coach, self-awareness, and commitment

00:07:30 - Going all-in at 30 and starting over with a new agency and market

00:09:40 - The importance of alignment: people, product, and purpose

00:12:00 - No Plan B: redefining success and crafting a sustainable model

00:14:20 - Creating emotional endurance and handling the ups and downs

00:16:00 - Embracing small wins and trusting the compounding effect

00:18:10 - Getting your first listing and leveraging it to grow

00:20:00 - Edward’s quality-first database approach and criteria

00:22:45 - Building a 250-person database based on chemistry and influence

00:25:00 - Why fewer, deeper relationships outperform massive lists

00:26:30 - Real-world touchpoints and referral power in his network

00:28:15 - Average sale price, PA-only model, and his daily routines

00:30:00 - Why meaningful, long conversations beat 100 cold calls

00:32:00 - Tracking conversations, building momentum, and staying intentional

In this episode of the Get Keen Podcast, host Dan Lee sits down with a highly accomplished guest, a former Real Estate Institute of Victoria Agent of the Year, who has made significant contributions to the real estate industry. They discuss the importance of effective database management and targeted marketing strategies, emphasizing the need for real estate agents to maintain connections with past clients. The conversation highlights the potential for agents to leverage their existing relationships and data to enhance their business. Tune in to gain valuable insights and tools to help you excel in your real estate career and create a fulfilling life for yourself and your family.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Adam:

https://www.instagram.com/adamjoske/

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https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:22] Database management.

[00:04:06] Career change for family time.

[00:10:22] Database management challenges in business.

[00:15:35] Targeted marketing for real estate.

[00:19:32] Specialization in real estate.

[00:24:08] Mastering the B-list strategy.

[00:26:14] Building trust with clients.

[00:30:38] Embracing AI in real estate.

In this episode of the Get Keen Podcast, host Dan Lee dives into the critical importance of execution in real estate. He emphasizes that while many agents may feel busy, true productivity comes from engaging in dollar productive activities, such as prospecting calls, rather than getting lost in office tasks or social media scrolling. Dan is joined by Josh Morrissey from Hive Property, a rapidly growing real estate agency in Canberra, who shares his insights on high performance and leading a successful team. Tune in to gain valuable strategies and tools to elevate your real estate career and achieve your dreams.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Josh:

https://www.instagram.com/josh_hiveproperty.co/?hl=en

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:02:22] Speaking at industry events.

[00:05:28] Execution is key to success.

[00:08:26] High volume calling strategy.

[00:10:26] Relationship building for agents.

[00:12:27] Romantic love story in real estate.

[00:16:08] Mastering cold calls for success.

[00:19:21] Time chunking for success.

[00:28:01] Vision and purpose in business.

[00:28:16] Systematic approach to real estate.

In this episode of the Get Keen Podcast, host Dan Lee reflects on the most dollar productive activity in real estate that often goes unspoken: building and nurturing relationships. He shares insights on the sacrifices that come with striving for excellence, particularly in the realms of health and personal life. Dan expresses a personal regret about not living life to the fullest in his 20s, emphasizing the importance of balance in both work and life. The episode is recorded live at the AREC conference, where Dan highlights the exceptional talent and generosity of speakers dedicated to giving back to the real estate community. Tune in for valuable tools, strategies, and insights to enhance your real estate career and personal well-being.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Adrian:

https://www.instagram.com/adrianoddi/?hl=en

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https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:07] Real estate career insights.

[00:04:06] Career highs and lows.

[00:08:43] Life lessons from cancer diagnosis.

[00:12:27] Happiness and energy management.

[00:15:24] Intentional life scheduling.

[00:19:21] Regrets about living in 20s.

[00:23:14] Redefining success in real estate.

[00:25:06] The importance of partnership.

[00:29:38] Health and success balance.

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, dives into the secrets of success in the competitive real estate market. Recorded live from the Gold Coast at AREC 2025, Dan highlights the importance of hard work and market share for agents aiming to sell high-end properties. He emphasizes that starting with lower-priced homes can build credibility and transaction volume, ultimately attracting vendors of luxury listings. Dan also interviews a leading office owner from Ray White, who shares insights on managing a successful agency while consistently selling over 50 properties annually, with an impressive average sale price of $3.65 million. Tune in for valuable strategies, tools, and inspiration to elevate your real estate career!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow David:

https://www.instagram.com/raywhitegroup

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https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:43] Success in real estate career.

[00:05:44] Life-changing moment in New York.

[00:09:47] Responsibility in real estate.

[00:12:21] Successful agents' strengths and weaknesses.

[00:17:10] Career progression in real estate.

[00:19:16] Great selling principle attributes.

[00:25:07] Business ownership mistakes.

[00:28:24] Work-life balance and experiences.

[00:30:55] Increasing average sale price strategies.

[00:33:35] Community of forward thinkers.

In this episode of Get Keen, host dives into the world of real estate with special guest Jordan Bulmer, who represents one of Australia's top performers. Jordan shares valuable insights for newer agents, emphasizing the importance of long-term vision and consistency in building a successful career. He discusses the significance of maintaining humility and keeping ego in check within the competitive real estate industry. Listeners will gain practical advice on how to prioritize simple, effective tasks that drive business growth, along with a glimpse into the mindset of high-achieving real estate professionals. Tune in for inspiration and strategies to elevate your real estate career!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Jordan:

https://www.instagram.com/jordanbulmer/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:10] Long-term vision in real estate.

[00:05:54] Working with an intense mentor.

[00:12:25] Key differences in real estate.

[00:14:16] Community involvement for new agents.

[00:19:45] Purple Cow marketing strategies.

[00:22:09] Marketing consistency and execution.

[00:25:06] Team collaboration in real estate.

[00:28:28] Ego and financial mistakes.