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TitreDateDurée
118: Mini Mentoring with Jessie Johnson in Illinois09 Nov 202600:24:08

Blogging for photographers feels totally doable right up until you have to pick the photos, and then suddenly the laundry needs folding. In this mini mentoring episode, we help Jessie build a blogging and SEO system that actually fits around a full shooting schedule (and real life).

Jessie Johnson is a motherhood photographer based in Richmond, Illinois, serving families along the Illinois–Wisconsin border. Now in her fourth year in business, she rebuilt everything this year: a new Showit website, a tighter motherhood niche, and a switch from all-inclusive to virtual IPS.

On this episode:

  • Building a blog photo workflow into your editing
  • Optimizing the blog posts you already have
  • Putting a deadline on grandfathered pricing

Stuck staring at the blinking cursor? Melissa's 35 Blog Post Topics will give you a running start.

Want notes, action steps, and task lists like these in your inbox every Monday? Get the podcast show notes delivered.

We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! 

 

Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business.

Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to get booked.

Jessie Johnson gutted her business last year and is starting from scratch:

  • New website
  • New niche
  • New biz model

We share our next moves for getting consistently clients at her new price point: blogging, ranking, the truth about instagram, and batching!

_____________

Get the show notes in your inbox every Monday, with notes, action steps and task lists ready to go.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: 5 SEO Mistakes Killing Your Photography Business Masterclass

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.


Links:

Used #getbookedpodcast on socials!

 

117: Instagram: Edits, Trial Reels & Hooks for Photographers02 Nov 202600:22:09

If you're still editing reels inside the Instagram app, we love you, but it's time to stop. Today we're breaking down the Instagram Edits app: reusable reel templates, trial reels, hooks, and why you might not need that scheduler after all.

On this episode:

  • What the Instagram Edits app does that Instagram doesn't
  • Reusable reel templates (hello, VA handoff)
  • Trial reels and hooks that reach new people

Need something to actually say in all those reels? Melissa's 35 Blog Post Topics is full of ideas you can turn into content.

Notes taken. Task list made. Delivered to your inbox every Monday. Join the Get Booked podcast list and skip the frantic note-taking in the school pickup line.

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

116: Q4 2026 Quarterly Catch Up26 Oct 202600:32:07

A runaway dog, a power outage and a canceled field trip couldn't stop this quarterly catch-up (though the chickens of Kāneʻohe gave it their best shot). We're grading our Q3 photography business goals with total honesty and mapping out our Q4 business planning before the year gets away from us.

Love the episode but forgot the action steps before you finished the school pickup line? Get the show notes in your inbox every Monday, with notes, action steps and task lists ready to go.

On this episode:

  • What worked and what didn't in Q3
  • Why the freebie PDF might be on its way out
  • Our Q4 goals for marketing, mentoring and photography

Ready to run your own check-in? Grab Alison's Quarterly Review and grade your quarter right alongside us.

Want your blog working as hard as you are? Melissa put together 35 Blog Post Topics to help you write content that actually gets your photography business found.

Mentioned on this episode: Braden Drake's Contract Club

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

115: Red Flags In New Inquiries19 Oct 202600:25:54

We've both got the scars (and the one-star reviews) to prove it — so this week we're handing you our full red-flag playbook for spotting a bad-fit inquiry before it ever gets near your calendar.

Love the episode but forgot the action steps before you finished the school pickup line? Get the show notes in your inbox every Monday, with notes, action steps and task lists ready to go.

On this episode:

  • Why "limiting language" in an inquiry is telling you something real
  • How to turn a missed red flag into a policy that protects you next time
  • The system that makes red flags obvious instead of invisible
  • Listen to Episode 89 — "The Policy Episode Nobody Wants to Have."

Need blog post ideas that actually convert instead of collecting dust in your drafts folder? Melissa put together 35 Blog Post Topics to help.

 

Links:

Used #getbookedpodcast on socials!

114: Your Biz Bestie Is Your Backup Plan12 Oct 202600:24:34

This is a tough topic this week, but stick with us — because if you died tomorrow, would anyone know how to deliver your clients' photos? We're breaking down exactly how to build a photography business continuity plan before you ever need one.

Love the episode but forgot the action steps before you finished the school pickup line? Get the show notes in your inbox every Monday, with notes, action steps and task lists ready to go.

On this episode:

  • Why every photographer needs a "biz bestie" backup plan
  • What passwords, access, and information to have ready — just in case
  • How to protect your spouse (and your clients) if the unexpected happens

Looking for more ways to grow your photography business? Melissa has put together 35 Blog Post Topics to help you create content that actually works.

Too busy to catch every episode? Get the show notes delivered to your inbox — action steps, task lists, and all — every Monday morning.

Links:

Used #getbookedpodcast on socials!

113: Pinterest for Photographers05 Oct 202600:30:31

We're back with Natalie Bardo, Your Pin Coach, for round two on Pinterest — because one episode was never going to cover keywords, boards, AND what to actually pin when you're starting from zero.

Love the episode but forgot the action steps before you finished the school pickup line? Get the show notes in your inbox every Monday, with notes, action steps and task lists ready to go.

On this episode:

  • Optimizing your Pinterest profile and boards with location-based keywords

  • Turning Pinterest clicks into real email subscribers

  • A realistic pinning workflow for solo photographers with no VA in sight

 

Resources Mentioned

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

112: Pinterest Explained with Nadalie, Your Pin Coach Part 128 Sep 202600:42:22

We've been telling you to post more Reels, but what if the real answer was sitting in an app you haven't opened since 2019? Nadalie Bardo — aka Your Pin Coach, and a former wedding photographer herself — joins us to break down Pinterest marketing for photographers and why it might just outwork everything else you're doing.

Love the episode but forgot the action steps before you finished the school pickup line? Get the show notes in your inbox every Monday, with notes, action steps and task lists ready to go.

On this episode:

  • Why Pinterest works nothing like social media

  • Whether to convert your personal account or start fresh

  • How to optimize your profile, boards, and pins to actually get found

Resources Mentioned:

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

111: Email Marketing 103: Email Analytics21 Sep 202600:30:37

We're finally cracking open the spreadsheet on email marketing analytics — the authority stuff, the numbers that actually matter, and why your unengaged subscribers are basically ghosting you and need to go.

On this episode:

  • Why email authentication is the foundation of inbox trust
  • Which analytics actually matter (and which ones to stop obsessing over)
  • How to use AI to do the number-crunching for you

________________________

LAST CALL for Email Marketing workshop - 60 minutes to turn that beautiful blog into a growing email list that BOOKS. Alison is going to walk you through the set up, organization, frequency & techy side of email marketing for creatives like you!

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

110: Email Marketing 102: Opt-In Options14 Sep 202600:25:27

We're back with round two of our email marketing series — and this time we're getting into the good stuff: how to actually turn random website visitors into people on your email list.

On this episode:

  • What opt-ins are and why "stay connected with me" doesn't cut it anymore
  • The four types of opt-in placements (and when to use each one)
  • Real lead magnet ideas you can steal today

________________________

 Email marketing not dead, we promise. Turn random website visitors into potential clients with an platform you own.Alison is hosting a 60 minute workshop specifically for photographers - join now!

Save 25% on Flodesk for your first year with  the discount here.

Want more content ideas to keep your emails (and blog) full? Melissa put together 35 Blog Post Topics so you never run out of things to say.

Save 25% on Flodesk for your first year? Grab the discount here.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

109: Email Marketing 101: CRM vs. ESP07 Sep 202600:25:00

We know, we know — "CRM vs. ESP" sounds like alphabet soup, but getting email marketing for photographers right might just be the missing piece between random Instagram eyeballs and clients who actually read what you send.

On this episode:

  • The real difference between your CRM and your ESP

  • Why owning your email list beats borrowing your audience on social media

  • What to look for before you invest in an email service provider

Turn random website visitors into potential clients with an platform you own-email! It's not dead, we promise. Alison is hosting a 60 minute workshop specifically for photographers - join now!

Want more content ideas to keep your emails (and blog) full? Melissa put together 35 Blog Post Topics so you never run out of things to say.

Save 25% on Flodesk for your first year? Grab the discount here.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

108: How to Get Repeat Clients as a Photographer (Without Being Salesy)25 Aug 202600:18:21

The easiest clients to book might be the ones who already love you.

One Facebook comment. That's all it took. Melissa was doom scrolling when she spotted a video of a store reopening in her old town, two hours away, and recognized a past client family cutting the ribbon (with a brand new baby she didn't even know about). She left a quick congrats comment, the kind you'd leave for a friend, and within a few hours mom had messaged asking if Melissa would travel back to photograph their family again.

No promotion, no discount, no "my fall calendar is open, link in bio." Just a comment. In this episode, Melissa makes the case that we pour so much energy into chasing total strangers while the people who already know us, trust us, and have our work hanging on their walls are one quiet reminder away from rebooking. She shares how she stays connected with past clients on social media without being weird about it, why back to school season is the perfect window to reconnect, and how to start locking clients in for next year's sessions right now.

What You'll Learn:

  • Why past clients are the easiest people on the planet to book (the know-like-trust work is already done)
  • Melissa's "quiet reminder" approach to commenting on past clients' posts without ever pitching
  • Why back to school season hands you five solid weeks of natural reasons to reconnect
  • How one Instagram comment habit brought an overseas client back for family photos
  • Ways to lock in next year's sessions at gallery delivery, from soft email commitments to deposits for peak fall foliage week
  • How this works beyond family sessions: seniors with younger siblings, baby plans, extended family sessions, and branding clients
  • Why this strategy needs no algorithm, no keyword research, and no funnel

Join Alison's Email Marketing Workshop Sept 24! 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

107: IG B-Roll for Photographers25 Aug 202600:27:31

Confession: our reel game has been feast or famine all summer. So we brought in a marketing pro to show us how to build a B-roll bank so full, you'll never scramble for content again.

Kate is a marketing specialist supporting photographers with everything from Instagram to lead magnets. She loves helping photographers build out the marketing ecosystem that works for them, so everything works together (without more work for them).

On this episode:

  • Building a B-roll bank that keeps your content consistent, even in your busiest season
  • The B-roll ideas most photographers skip that Instagram actually rewards
  • Simple tools and systems for filming (and finding) your footage later
  • Alison's favorite (and surprisingly affordable) gimbal hack for hands-free BTS footage at sessions

Join Alison's Email Marketing Workshop Sept 24! 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

106: Quarterly Catch Up Q3 202617 Aug 202600:26:57

Grab a red pen — we're grading our own Q2 goals on air, and not everybody's getting a gold star. From a marketing launch that tripled expectations to a very suspicious streak of "I didn't see the prices" clients, this quarterly update is equal parts confession and game plan.

On this episode:

  • Our Q2 wins, flops, and honest report cards
  • Raising the barrier to entry for better-fit clients
  • Setting fewer, more realistic goals for fall

Want your blog doing the heavy lifting while you're busy shooting? Melissa's 35 Blog Post Topics will keep your content — and your SEO — working for you.

Alison's next pop-up workshop is all about email marketing — nurturing past clients and turning new leads into booked sessions. Get on the waitlist now so you don't miss it.

Links:

Used #getbookedpodcast on socials!

BONUS: I've Never Been a Black Friday Person. I'm Speaking At a Black Friday Summit Anyway13 Aug 202600:07:15

This summit isn't about photography. It's about business: 26 business experts and mentors talking about launches, strategies, sales, copywriting, integration, and automation - the behind the scenes things that make it all work. 

On this episode:

  • What the Black Friday Summit actually is (and who it's really for)
  • The strategy behind whether a Black Friday sale makes sense for your business
  • What's free, what's not, and how to decide if the upgrade is worth it
  • Aug 25, 26, 27
  • VIRTUAL
  • Talks are 20 to 30 minutes long each, buy for just 24 hours unless you get the VIP.
  • Register here!

The Black Friday Summit is a free 3-day virtual event — August 25th, 26th, and 27th - with 26 speakers each teaching their single best Black Friday strategy. Registration is free, and I'm honestly not a Black Friday person, so if I'm speaking, you know it's worth a look.

Quick disclosure: I'm a speaker at this summit and an affiliate — if you upgrade through my link, I earn a commission. The summit itself is free either way.

 

Summer Bonus: How to Write Blog Posts That Actually Book Clients10 Aug 202600:17:23

Summer bonus time. While we're on our mid-season break, we wanted to drop something in your ears that you might have missed — because it's too good to sit on.

This episode is a re-air of Melissa's takeover on The Motherhood Anthology podcast, where she broke down exactly how to structure a blog post so Google actually finds it and future clients actually book from it. If you've been posting session shares and wondering why they're not bringing in inquiries, this one will show you why and what to do instead.

Blogging for photographers isn't about sharing pretty photos. It's about answering the questions your future clients are already Googling. Melissa walks through the full framework she uses — from picking a strategic topic to placing your keyword, structuring headers, writing alt text, and adding the buttons most photographers completely forget about.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for  a free 15 minute discovery call with Alison for the fall.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

Summer Bonus: Client Experience That Builds Trust03 Aug 202601:00:00

We're flipping the script this week — Alison's in the guest chair for a replay of her conversation with Colie James on the Business-First Creatives Podcast. When every client has flown thousands of miles for a session with zero room for a redo, client experience isn't a nice-to-have — it's the whole game.

On this episode:

  • Client experience when your clients are on vacation
  • Communicating your non-negotiables (unapologetically)
  • Why more client emails is actually better service
  • Want more of Colie? Find her over at the Business-First Creatives Podcast.

Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's Free 15 and Mentoring when it returns this fall.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: 5 SEO Mistakes Killing Your Photography Business Masterclass

Links:

Used #getbookedpodcast on socials!

 

 

Summer Replay: Photography Marketing Systems with Dolly Delong27 Jul 202600:32:47
 

You sat down and wrote the blog post. You hit publish. And then...nothing. No traffic, no inquiries, no traction. The post just sits there. That's the part nobody talks about, and it's exactly where family photographer and systems educator Dolly DeLong steps in.

Dolly runs the Systems and Workflow Magic Podcast and helps family photographers think like marketers by building smart, repeatable systems for their businesses. She's the kind of person who will hand you a framework, a Canva template folder, and a ChatGPT bot trained in your voice and send you on your way in under an hour. We had her on to talk about the PIGFEL system, a content promotion workflow that takes a single blog post and gets it in front of people across multiple platforms, and we ended up covering a lot more ground than that.

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for  a free 15 minute discovery call with Alison for the fall.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

 

Summer Replay: Time Blocking Your Calendar20 Jul 202600:28:19

If your schedule is running you instead of the other way around, this one's for you. We're bringing back one of our favorite episodes because the advice is just as relevant now as it was the first time around, and honestly, summer is the perfect time to look at your calendar and ask: is this actually working for me?

In this episode, Melissa and Alison dig into how they structure their weeks to protect their time, their mental health, and their sanity as photographers and business owners. From blocking days off for meetings to batching content so you only have to do your hair once a week (yes, that's a real strategy and we are here for it), this conversation is full of the kind of small tweaks that make a big difference over time.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for  a free 15 minute discovery call with Alison for the fall.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

Summer Replay: Stop Marketing Your Photography Business Like a Hot Mess13 Jul 202600:24:26

You know that feeling when you've thrown together a mini session announcement two weeks before the date and then spent the whole time stressed, underbooked, and hating life? Yeah, us too. This episode is the fix.

We're walking you through exactly how to build a marketing plan that actually works, one that has you starting your runway early, staying proactive instead of reactive, and never scrambling last minute again. Grab a notebook, open up your calendar, and get ready to do a little homework.

What You'll Learn:

  • How to audit your year and decide what you're keeping, dropping, and adding to your offer lineup
  • Why blocking off time for editing and rest is just as important as blocking shoot dates
  • The concept of a "marketing runway" and exactly how far out you need to start promoting different types of sessions (it's longer than you think)
  • How to work backward from your event date to build a marketing calendar that fills spots before the panic sets in
  • Why your clients need lead time too, and how giving it to them actually gets you booked faster
  • The case for a VIP waitlist and how embedding a Flodesk signup in your blog posts can get you leads year-round
  • How to use evergreen blog content to drive traffic to seasonal sessions, even years after you've shot them
  • Tools and systems for tracking your plan, from color-coded paper calendars to Google Calendar marketing tasks
  • How to batch your content using a dedicated Monday workflow so nothing falls through the cracks

Resources Mentioned:

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for  a free 15 minute discovery call with Alison for the fall.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

Summer Replay: Hotels & Hustle - Get Away to Get It Done with a Workcation06 Jul 202600:24:26

Ever look at your to-do list and think, "I will never get to this unless something changes"? Same. That's exactly why we're re-airing this episode — because a workcation might be the thing that finally gets your biggest projects off the back burner and actually done.

We're talking about the kind of focused work session where you pack a bag, check into somewhere you actually want to be, and knock out the project that's been sitting in a Google Doc for six months. No school pickups, no dinner to cook, no one asking where their socks are. Just you, your laptop, and a hotel lobby with good wifi.

What You'll Learn:

  • What a workcation actually is (and why it's not just "working from a different couch")
  • Why big projects like website overhauls, email sequences, and content planning need uninterrupted time to get done right
  • How to decide when to go, how long to stay, and what to actually work on
  • What to look for in a hotel so you're set up to be productive, not stressed
  • The logistics that will make or break your workcation (parking, food, lobby access, and a few lessons learned the hard way)
  • How to make it work even if you can't get away overnight — and why sending your family off counts too
  • Project ideas that are perfect for a workcation: website relaunches, blog backlogs, Santa mini editing, email flows, new offers, and even finishing that course you bought six months ago

3 Things To Do After This Episode:

  1. Make your "parking lot" list. Write down every big project you keep pushing off because it needs focused time. That list is your workcation agenda.
  2. Pick your dates. Look at your calendar and find a 24-48 hour window that works for your family — a Sunday/Monday combo, a family birthday weekend you can skip, or a school week where logistics line up.
  3. Research one hotel. Look for somewhere with a comfortable lobby, parking, food nearby, and decent wifi. Bonus points if it's somewhere you'd actually enjoy being. Melissa has her eye on a Virginia Beach spot. Go find yours.

Timestamps:

  • [00:00] — Welcome back + what exactly is a workcation?
  • [01:30] — Why you can't do big projects in stolen 20-minute windows at home
  • [03:00] — The kinds of projects that belong on a workcation list
  • [04:00] — Sending the family away counts too
  • [05:30] — When to go and how long to stay
  • [06:00] — What to look for in a hotel (and what Alison learned the hard way in Hawaii)
  • [09:30] — Using travel time you already have
  • [12:00] — Project ideas: websites, email sequences, courses, content planning, and more
  • [13:00] — Tag us in your workcation photos!

Resources & Links:

  • Find us on Instagram: @keep.it.moving.pod
  • Planning a Honolulu workcation? Alison may or may not be available to join you. Open invitation.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for  a free 15 minute discovery call with Alison for the fall.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

 

105: What a Photography Marketing System Actually Looks Like29 Jun 202600:29:27

You don't have a marketing system. You have a presence. And Melissa is about to prove it.

This week it's just Melissa in your ears, and she's tackling the thing most photographers were never actually taught: what a marketing system is versus the random pile of tactics we've all been collecting. Post more. Blog consistently. Optimize your bio. Those aren't wrong, they're just ingredients with no recipe. So you end up throwing flour, sugar, and eggs in the bowl at the same time and wondering why the cake won't rise.

Melissa breaks the whole thing down into five parts that build on each other, from the keyword someone types into Google all the way to the email where you finally ask for the booking. By the end, you'll know exactly what order to do things in so a stranger can find you and book a session without you reinventing the wheel every week.

What You'll Learn:

  • The difference between a marketing system and a marketing presence (and why the second one keeps you stuck)

  • How to research keywords your ideal client is actually typing, including the "zero volume" and AI-search phrases most photographers ignore

  • What belongs on a service/landing page so it answers every question before she even asks

  • Why your blog is your trust-builder, not a place for session shares

  • Where social media, Pinterest, and your Google Business Profile fit (hint: it's part three, not part one)

  • How to grow an email list with a freebie instead of a sad "join my list" popup

  • The five-word framework: get found, build trust, amplify, stay connected, close the loop

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

104: The Limiting Beliefs Holding Your Photography Business Back22 Jun 202600:17:27

We're calling out the sneaky, quiet thoughts that are quietly talking you out of building the business you actually want. In this episode, Alison goes solo to name the limiting beliefs she hears most from photographers (and has had to overcome herself), and gives you a direct, no-fluff reframe for each one.

On this episode:

  • Why treating your photography income as "just fun money" is quietly keeping you stuck

  • The truth about starting over after a PCS — and what actually comes with you

  • Why waiting for word of mouth is not a strategy — and what to do instead

Want blog content that works as hard as you do? Melissa has put together 35 Blog Post Topics to help you create content that actually brings in the right clients.

Ready to get found on Google? The Blog to Book Workshop recording walks you through keyword research, a 12-month blog plan, and local lead magnets in 90 minutes. Grab it here: Blog to Book Workshop.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

103: Facebook Ads for Photographers, Finally Demystified (with Matt & Heidi - Go Book Yourself)15 Jun 202600:45:23

Turns out the secret to a fully booked calendar might be hiding inside the app you've been avoiding. We sat down with Facebook ads experts Matt and Heidi of GoBookYourself.club to break down exactly how photographers can use Meta ads to generate consistent inquiries — without needing a huge following, a fancy funnel, or a marketing degree.

On this episode:

  • How to structure your first Facebook ad — even if you have zero followers and one portfolio shoot to work with
  • The three-tier ad strategy that lets you match your budget and time to the right approach for your business
  • Why boosting posts isn't the same as running ads — and what to do instead

 

Alison's workshop recordings are up! Dig deeper into your business so you can book more clients. Map Out Your Marketing & Blog to Book are available now

Ready to get your photography business in front of the right people? Melissa has compiled 35 Blog Post Topics to help your website work harder for you between ad campaigns.

Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's free 15-minute calls and mentoring when it returns in the fall.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

102: Homepage SEO: Why Your Pretty Page Isn't Working08 Jun 202600:19:40

Your homepage has one job: tell people where to go — and right now, a lot of photography websites are dropping the ball. We're walking through exactly what needs to be on your homepage for both Google and your dream client, so you stop losing bookings to a pretty-but-confusing website.

On this episode:

  • Why your homepage structure is the backbone of your SEO — and what Google's actually reading
  • The homepage sections that build trust, overcome objections, and direct visitors to book
  • How to use clear calls to action in every section so no one leaves confused

Download Melissa's Homepage Framework she mentioned in the episode here: https://pictureperfectrankings.myflodesk.com/homepage-framework

Dig deeper into your business so you can book more clients with Alison's workshops. Map Out Your Marketing & Blog to Book are available now

Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

101: Your CRM Is Working Harder Than You Think (with VSCO Workspace)01 Jun 202600:31:04

Hot take: your CRM should be working harder than you are. If that's not currently the case — hi, welcome, you found the right episode. We're getting into the nitty-gritty of VSCO Workspace with Nicole Hoffman, a photographer-turned-CRM-evangelist who runs her entire business in about an hour a day — and she's here to show you exactly how.

On this episode:

  • Why a CRM is non-negotiable for photographers who want to stay in business
  • Automations that do the client-communication heavy lifting (so you don't have to)
  • How to use VSCO Workspace reports to actually know your numbers

Alison's workshop recordings are up! Dig deeper into your business so you can book more clients. Map Out Your Marketing & Blog to Book are available now

Melissa has also pulled together 35 Blog Post Topics to help you create content that gets your photography business found online.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

100 Episodes! What You Loved & What We Loved25 May 202600:24:44

We hit 100 episodes of the Get Booked Podcast — and if you want a crash course in photography podcast top episodes worth bingeing, this is the one. We're pulling back the curtain on our five most-downloaded shows of all time, plus the episodes Alison and Melissa each personally think you need in your ears — even if the download numbers didn't reflect it yet.

On this episode:

  • The top 5 most downloaded episodes — and why they hit so hard
  • Alison and Melissa's personal favorites and the lessons that stuck
  • A birthday ask: what you can do in the next 5 minutes to help the show keep growing

Melissa put together 35 Blog Post Topics to help you create content that actually works for your photography business SEO.

Alison's workshop recordings are available! Map Out Your Marketing & Blog to Book are available now

Loving the podcast? Leave a review on Apple Podcasts — it takes 2 minutes and helps more photographers find us.

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Need to brain dump with someone about business? Get on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

99: Cleaning Your Email List18 May 202600:16:28

Your email list has dead weight — and it's costing you more than you think. We're talking about email list cleaning for photographers: what it actually means, why Gmail and Yahoo's new deliverability rules make it non-negotiable, and how a smaller, more engaged list will book you more sessions than a bloated one ever will.

On this episode:
  • Why your open rates are the real metric — and what a healthy benchmark actually looks like
  • How to find and segment cold subscribers without nuking your whole list
  • The breakup email: what it is, why it works, and when to just let people go

Need content to actually fill that email list? Melissa has put together 35 Blog Post Topics to help you create content that works for your photography business SEO.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Get on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

98: How to Work From Home With Kids This Summer11 May 202600:23:44

NEW! Join the Get Booked Anywhere Facebook group to chat with biz-minded creatives. Alison will be in there all summer long to help answer questions and of course, share the show!

Summer is coming in hot, and so are the kids — so we're breaking down exactly how to keep your photography business running when your whole house becomes a daycare. From mindset shifts to real-deal strategies (and yes, chore lists that actually work), this one's for every photographer-mom who refuses to let summer derail the business she's built.

On this episode:

  • How to decide your summer work mode — full on, full off, or somewhere in between
  • Work strategies that actually fit around kids at home (including the early morning goldmine)
  • Age-by-age tips for keeping kids busy so you can actually focus

Want to get your content working harder for your photography business? Check out Melissa's 35 Blog Post Topics for blog content that actually brings in clients.

Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's Free 15 and mentoring when it returns in the fall.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: 5 SEO Mistakes Killing Your Photography Business Masterclass

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

97: Quarterly Catch Up Q2 - The Episode We Nearly Forgot04 May 202600:25:39

We set goals in January. We recorded a quarterly review episode in April. And somewhere in between, we genuinely forgot what those goals were. Relatable? Probably. This episode is our real, unfiltered quarterly business review — Q1 wins, Q1 flops, and the Q2 goals we're actually going to look at this time.

On this episode:

  • How our Q1 goals actually shook out — what hit, what flopped, and what we'd do differently
  • What a sustainable Q2 looks like when summer busy season is coming fast
  • How we're structuring our work schedules with kids home for summer — and why it actually requires planning ahead
  • Why a Quarterly Review download might be the easiest system upgrade you make all year

Ready to do your own Quarterly Review? Grab Alison's printable Quarterly Review from the shop — it's a pretty little PDF you'll want to use every single quarter. Link in the show notes.

Looking for fresh blog content ideas to fuel your SEO strategy? Melissa has put together 35 Blog Post Topics to help you create content that actually works for your photography business.

Want to talk through where your business stands heading into summer? Join the waitlist for a free 15 minute discovery call — spots reopen in the fall.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

96: Mini Mentoring with Morgan Walworth in Minnesota27 Apr 202600:21:47

We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! 

Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business.

Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to Get Booked.

If you're in the early years of your photography business and wondering why being busy doesn't always feel like progress, this episode is for you. We sat down with Morgan Walworth, a newborn and family photographer based in Minnesota who is 18 months into her business — leasing studio space, shooting in-home and on location, and doing a solid volume of sessions. But she's ready to stop relying on her personal network and start building the systems that get her found by cold leads. We walked through her pricing structure, blogging strategy, email marketing setup, and what to prioritize when everything feels equally urgent.

On this episode:

  • How to evaluate your pricing structure and know when you're leaving money on the table
  • Why blogging and email marketing work together to drive real, lasting SEO results
  • Creative ways to get in front of cold leads through local business collaborations

Links:

Used #GetBookedPodcast on socials!

95: Ways to Make Money Without Your Camera20 Apr 202600:22:37

If you've been searching for ways to make money as a photographer during slow seasons, after a move, or while you're rebuilding — this episode is going to feel like permission. Melissa and I broke down four real income avenues that use the skills you already have, no camera required.

On this episode:

  • How to audit your skills and find the income opportunity that fits your life right now
  • Four income avenues for photographers: digital products, consulting, virtual services, and teaching/coaching
  • Why military spouse photographers and anyone who moves frequently have a serious advantage with portable income

Build a blogging strategy that BOOKS - On April 23, Alison is hosting her next LIVE workshop Blog To Book: Build a 12 Month Blogging Plan that Books. She'll cover the strategy for ranking, optimizing content, and getting found. Alisonbell.co

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

94: 3 Types of Blog Posts Every Photographer Should Be Writing13 Apr 202600:18:24

If you've been wondering about the right blog content strategy for photographers, this episode is your answer. We're breaking down the three types of blog posts your photography website actually needs — and why getting the ratio right could be the thing that finally makes Google take you seriously.

On this episode:

  • The three blog post buckets every photographer needs — and exactly how many of each
  • Why your FAQ posts are secretly your hardest-working SEO content
  • How local feature posts help (and hurt) when you get the balance wrong

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

93: Tax Deductions You Might Be Missing06 Apr 202600:23:39

DISCLAIMER: We are not CPAs or financial advisors. This is provided for informational purposes only. Always consult with a qualified tax professional about your own specific tax situation, including local and state tax laws that may apply to your photography business. Tax laws vary by jurisdiction and change frequently. A certified public accountant or tax attorney should review your business expenses and tax strategy.

 

If you've been wondering which photography business tax deductions you're actually allowed to take — and which ones are slipping through the cracks — this episode is for you. We're getting into the deductions photographers miss most, what to watch out for with 1099s, and why your accountant might not catch everything unless you bring it up first.

Grab the full download of possible tax deductions right here

On this episode:

  • 📚 The tax deductions photographers overlook most — from home office and mileage to payment processing fees and continuing education
  • ⚠️ The 1099 double-income trap and how to make sure you're not paying taxes on money you never actually received
  • 👥 How to vet, hire, and build a great relationship with an accountant who actually knows your business

Ready to go deeper? Alison has put together an eight-page guide to potential deductions and expenses specifically for photographers — grab the link in the show notes.

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Build a blogging strategy that BOOKS April 23 Alison is hosting her next LIVE workshop Blog To Book: Build a 12 Month Blogging Plan that Books. She'll cover the strategy for ranking, optimizing content, and getting found. Alisonbell.co

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

 

Used #getbookedpodcast on socials!

92: Local Lead Magnets for Photographers (That Build Your List)30 Mar 202600:20:05

We're digging into one of the most misunderstood tools in a photographer's marketing kit — the local lead magnet for photographers. If your freebie is attracting followers from across the country (or across the ocean) instead of clients in your city, this episode is the fix.

On this episode:

  • Why generic lead magnets fill your list with the wrong people — and how to make yours hyper-local
  • Lead magnet ideas by genre: destination, newborn, family, senior, wedding, branding, and pet photography
  • How to repurpose your existing blog content into a powerful, city-specific freebie without starting from scratch
  • Get Alison's Local Lead Magnet Playbook

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

91: How to Build a Marketing Plan for Mini Sessions23 Mar 202600:22:01

If you've been wondering how to market mini sessions for photographers the right way — not the last-minute, panic-post-and-pray way — this episode is your step-by-step blueprint. We're walking through exactly how to build a repeatable marketing plan that fills your mini session calendar, creates real FOMO, and gets clients booking before you've even finished your morning coffee.

On this episode:

  • Why starting 3–4 months out is the difference between booked out and crickets

  • The 4-phase marketing timeline: lock the details, tease & build, launch, sustain & close

  • How to use your email list, blog content, FOMO tactics, and ads to fill every spot

  • Map Out a YEAR of Marketing with Alison- a full hour of how to plan your marketing no matter what type of photography you do.

Ready to map out your marketing for every season, not just minis? Melissa has 35 Blog Post Topics ready to help you create content that keeps working for your photography business all year long.

Not sure where to start with your photography business? Book a free 15 minute discovery call with Alison to figure out your next best move.

 

Links:

Used #getbookedpodcast on socials!

90: Citations, Backlinks & Domain Authority, Oh My!16 Mar 202600:17:34

If you've ever wondered how to build local SEO for photographers without playing the exhausting game of chasing magazine features, this episode is for you. We're breaking down citations, backlinks, and domain authority — why they matter more than ever now that AI is recommending local businesses, and exactly what you can do about it today.

 

On this episode:

  • What citations vs. backlinks actually are — and why both matter for getting found
  • Domain authority: the credit score for your website (and why changing your domain is like closing all your credit cards)
  • How to audit, fix, and build your off-page SEO without losing your mind
  • Backlinko Link Checker
  • Melissa's Citation Service
  • Citations & Backlink Self Audit freebie

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

89: The Policy Episode Nobody Wants To Have09 Mar 202600:23:14

We're tackling the episode nobody wants to have — but every photographer needs. In Episode 89, we are breaking down the photography business policies that protect your time, your income, and your sanity before a difficult client situation forces you to figure it out the hard way.

On this episode:

  • Weather, sickness, and reschedule policies
  • Model release policies and how to navigate pushback
  • Late client policies — and how communication is your secret weapon
  • The Contract Club - Alison's favorite contract lawyer

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

88: Mini Mentoring with Christian Grant Moving from TN to GA02 Mar 202600:20:24

We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! 

Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business.

Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to get booked.

 

Relocating your photography business doesn't have to feel like driving off a cliff without knowing where you'll land. We sat down with Christian Grant, a family photographer moving from Chattanooga to the Atlanta area this summer, and walked through exactly how to transition smoothly without losing momentum—or clients—in either location.

On this episode:

  • Strategic SEO keyword planning when moving to a new market
  • Maximizing bookings and creating scarcity before a big move
  • Leveraging free sessions and collaborations to establish yourself in a new city

Running a photography business in two locations at once might sound overwhelming, but with the right game plan, you can maintain your current client base while building traction in your new market. Whether you're switching up your blog posts, timing your big announcement, or figuring out how to juggle both locations, this episode breaks down the exact steps to make your transition work.

 

Looking for fresh content ideas to boost your SEO? Grab our 35 Blog Post Topics to keep your content calendar full while you're managing the chaos of a move.

Ready to strategize your own business transition? Book a free 15 minute discovery call and let's map out your next steps together.

Join Alison's LIVE workshops tackling client communication, pricing, blogging and more. Get on the waitlist to get the details first!

Links:

Used #getbookedpodcast on socials!

87: Running a Photography Business While Homeschooling - Systems That Actually Work23 Feb 202600:30:21

Managing a homeschool and business from home requires more than just hustle—it requires strategic systems, clear boundaries, and the confidence to prioritize what matters most. We sat down with operations expert and fellow military spouse Mikel Dyer to talk about the real-life strategies that make it possible to be both a present homeschool mom and a thriving business owner. From setting working hours that protect your family time to batching tasks by energy level, this conversation is packed with actionable insights for ambitious moms who refuse to choose between motherhood and entrepreneurship.

Mikel Dyer is an Operations Strategist and founder of Adroitly & Co. She helps founders build businesses that support their life, not consume it, through clear frameworks and steady partnership. She's a 2‑time business owner and the creator of Founders At Home, a space dedicated to leaders growing businesses while nurturing family and home.

  On This Episode:
  • Setting boundaries and client expectations as a homeschool entrepreneur

  • Systemizing your day to maximize productivity without burnout

  • The "systemize, prioritize, remove" framework for sustainable business growth

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Join Alison's LIVE workshops tackling client communication, pricing, blogging and more. Get on the waitlist to get the details first!

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

86: 7 Ways to Make Money When Photography Business Is Slow16 Feb 202600:20:17

How to Generate Income During Photography Slow Season

We're diving into creative ways photographers can monetize their downtime and turn their "sawdust"—those byproducts of your primary business—into real revenue streams. Whether you're facing seasonal slumps or looking to diversify your income, there's something here for every photographer.

On this episode:

  • Studio rental opportunities and side income ideas

  • Local business partnerships and product photography gigs

  • Associate shooting and volume photography strategies

Here's what we cover:

The beauty of these income streams? You don't have to advertise them as part of your main brand. Create a sub-brand, keep it quiet, or use your existing client list. Many of these started as temporary fixes and became legitimate revenue sources.

From renting your studio or home on peer-to-peer platforms to shooting headshots, Google My Business photos, and volume work—you've got options whether you're fully booked or in a slump.

Want to dig deeper into restructuring your business for sustainable income? Grab a free 15 minute discovery call with Alison to talk through what might work for your specific situation.

 

Get Booked is for ambitious female photographers and service providers who are restructuring, relocating, or scaling their businesses while managing the demands of family life. Real talk, real strategies, real results.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #getbookedpodcast on socials!

85: Refine & Review: Your Slow Season Strategy09 Feb 202600:26:33

Its our 2-year podcast anniversary!

Diving into one of the most crucial business practices for photographers: using the slow season to refine & review workflows and systems. If you're wondering how to streamline your photography business workflows during slow seasons, this episode is packed with practical strategies for reviewing and refining everything from client onboarding to product offerings.

On this episode:

  • Using the slow season as your dedicated time to refine workflows and systems (not just working in your business, but working on it)

  • Updating top-performing content like blog posts, lead magnets, and email sequences to keep them relevant and converting

  • Identifying what to delegate to a VA—and how to train them during slow season, not busy season

Ready to tackle your systems during slow season?

Join Alison's LIVE workshops tackling client communication, pricing, blogging and more. Get on the waitlist to get the details first!

Get the FREE Funnel worksheet to see where your marketing is lacking. 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

84: Digital Organization - Files, Folders and Finally Getting Your Sh*t Together02 Feb 202600:26:23

Last call! Map Out Your Marketing pop-up workshop with Alison is on February 4th—60 minutes to get your entire year planned so you can stop reactive marketing and start getting booked. Get all the details here! DM Alison on Instagram @‌alisonbellphotog with questions

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We're diving into the backend systems that keep a photography business running smoothly—because staying organized with photo file organization systems isn't just about tidiness, it's about saving time and reducing stress when you're juggling client work, blogging, and marketing content. Whether you're restructuring your business or relocating, having a clear system for organizing your client files, financial records, and marketing assets is non-negotiable.

On this episode:

  • Client folder systems and naming conventions
  • Financial organization and bookkeeping workflows
  • Marketing assets and brand elements management

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie

Links:

Used #getbookedpodcast on socials!

83: Image SEO Made Simple for Photographers26 Jan 202600:17:03

Map Out Your Marketing pop-up workshop with Alison is on February 4th—60 minutes to get your entire year planned so you can stop reactive marketing and start getting booked. Get all the details here! DM Alison on Instagram @‌alisonbellphotog with questions

________________________

We're breaking down exactly why image SEO for photographers matters and giving you the actionable steps to stop sabotaging your website's performance while increasing visibility in Google image search where real clients are actually looking for you.

On this episode:

  • File naming strategies that actually drive SEO traffic

  • Image sizing and compression techniques to improve page speed

  • Alt text best practices without keyword stuffing

If you're ready to optimize every image on your website and finally show up in Google image search, Melissa has created an image optimization checklist to grab—it's a simple download you can print and reference anytime you're uploading to your blog or exporting images.

Join Alison for a free 15 minute discovery call to discuss if this workshop is the right fit for you, or reach out on Instagram @‌alisonbellphotographer to get on the email list for workshop details.

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie

Links:

Used #getbookedpodcast on socials!

82: Using AI In Your Photography Business19 Jan 202600:22:03

We're sharing how we're actually using AI in our photography businesses—from client meetings to content creation to email writing. If you're not an early adopter, this episode shows you practical, real-world ways to use AI to enhance your work without replacing your personal touch.

On this episode:

  • Practical AI tools for recording meetings, taking notes, and capturing client consultations

  • Creating SEO-optimized alt text and polishing written content with AI assistance

  • Using voice memos and transcription to turn spoken ideas into blog posts and emails

Tools & Resources Mentioned

Fathom records your meetings and generates notes automatically, so you can stay focused on your clients instead of typing during consultations.

For creating content from voice, Google Meet with Gemini lets you transcribe your live videos and turn them into written format for blogs, emails, or emails for your audience.

Claude and ChatGPT are both powerful for refining alt text, rewriting copy with your brand voice, organizing client questions for FAQs, and turning transcripts into content.

Important Reminder

While AI is a powerful tool to make your life easier, always review and personalize AI-generated content. Your voice, stories, and personality are what connect with your clients and set you apart from other photographers. Never post AI content without double-checking for accuracy and adding your unique perspective.

Get Personalized Guidance

If you're overwhelmed figuring out where to start with your website and content strategy, Melissa has created 35 Blog Post Topics to help you build a foundation that connects with your audience.

For one-on-one conversation about your photography business goals, Alison offers a free 15 minute discovery call to help you map out your next steps.

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

 

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie

Links:

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81: The Quarterly Catch Up: Q1 202612 Jan 202600:32:10

Big News: We're officially Get Booked: A Photography Podcast as of January 12, 2026! Same hosts, same real talk about building profitable photography businesses, new name that reflects our mission to help you get booked with your ideal clients.

If you've been struggling with setting quarterly business goals that actually stick, you're not alone. We're kicking off the new year (and our new podcast name!) by sharing our Q4 wins, misses, and what we're tackling in Q1 2026 for our photography and mentoring businesses.

Want these notes sent to you? Sign up here!

On this episode:

  • Quarterly goal review and accountability
  • Scaling photography businesses for profit over revenue
  • Destination photography and mentoring offerings

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie

Links:

 

 

 

 

BONUS: New Look, Same Show08 Jan 202600:08:20

This will be same show, same content, and same purpose, just with a new look and new name.

Listen in to hear why we decided to change it!

 

 

Links:

Used #keepitmovingpod on socials!

80: Photography Website Redesign SEO Checklist05 Jan 202600:20:28

We're breaking down the common photography website redesign mistakes that tank your Google rankings—and how to protect your SEO while giving your site a fresh look. Whether you're changing platforms entirely or just updating your design, this episode covers the strategic planning and technical steps you need to know.

On this episode:

  • Planning your redesign strategy before you start rebuilding
  • Preserving headers, redirects, and internal linking structure for SEO protection
  • Submitting sitemaps and cleaning up old code and pop-up forms
Tools & Resources Mentioned

Use Go Full Page Chrome plugin to screenshot your entire website before redesigning—this captures all your copy, headers, and layout so you don't lose important content during the transition.

The Pretty Links plugin makes it easy to set up redirects and preserve your internal linking structure, which is crucial for maintaining your SEO rankings when URLs change.

Check out Melissa's Website Redesign SEO Checklist if you are planning a redesign this season. Stay ahead of the mistakes and keep your rankings!

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #keepitmovingpod on socials!

About Keep It Moving: A podcast for ambitious female photography business owners who are restructuring, relocating, or scaling their operations while juggling it all. We're here to help you do business better.

 

Replay: Do You Need a Photography Business Coach?29 Dec 202500:27:00

We're sharing why hiring a photography business coach is one of the best investments for your business—and exactly how to find the right fit for your specific needs.

On this episode:

  • Finding a coach: podcasts, recommendations, and being open to unexpected opportunities
  • How to vet a coach before hiring
  • Different coaching models: one-on-one, group coaching, and masterminds
Looking for More Guidance?

If you're overwhelmed about where to start with your website strategy and content, Melissa has created 35 Blog Post Topics to help you build out your foundation.

If you're considering coaching and want to explore your options, Alison offers a free 15 minute discovery call to discuss whether coaching is right for your photography business goals.

About Keep It Moving: A podcast for ambitious female photography business owners who are restructuring, relocating, or scaling their operations while juggling it all. We're here to help you do business better.

Links:

BONUS: A Chat with Sabrina Gebhardt22 Dec 202500:50:28

This episode is a re-share of an interview we did with Sabrina on her podcast, Shoot It Straight. Sabrina is a fellow photographer and business educator. We talk a lot about navigation transitions in photography and in business. Its that "messy middle."

Enjoy this bonus episode and as always, let us know what you think on the Gram. 

 

Links:

 

79: Mini Mentoring with Kristina Graff in Washington15 Dec 202500:29:00

We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! 

Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to keep it moving.

Kristina Graff moved from New Mexico to Washington state two years ago - talk about a change of scenery! She's gone from fully booked in NM to struggling to fill short sessions in WA. She's a senior and family photographer offering digital files & print credit. Kristin has been working hard to restablish her Google rankings, but also needs to think creatively with her new seasonal constraints - more rain, more cold, more inside. 

On this episode we talked about:

  • Header structure on her homepage
  • Struggling to fill events
  • Seasonal marketing & quarterly planning
  • Analyzing what is worth her time
  • Automating backend sales 
  • CRMs & gallery hosting

 

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: 5 SEO Mistakes Killing Your Photography Business Masterclass

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: 39 Ways to Get New Clients - Alison Bell

Links:

Used #keepitmovingpod on socials!

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