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Game-Changing Business Decisions That Drive Success with Jesse Vaughn | S2 E1
In this engaging conversation, Jesse Vaughn, owner of Level 7 Motorsports, shares his journey from a young car enthusiast to a successful entrepreneur in the automotive industry. He discusses the challenges of transitioning from a steady job to running his own business, the difficulties in finding skilled labor, and the importance of mentorship. Jesse also highlights the niche focus of his business on pro touring trucks and the significance of building strong customer relationships.
Throughout the discussion, he emphasizes the need for financial preparedness and the value of quality in both products and services. In this conversation, Jesse discusses his approach to DIY truck building, emphasizing collaboration with customers through email communication and e-commerce. He shares insights on using YouTube as an educational platform for DIY builders, the importance of becoming a thought leader in the automotive industry, and the balance between quality and quantity in business.
Key Takeaways: - Jesse's passion for motorsports began at a young age with dirt bikes - Financial stability is crucial before starting a business in the automotive industry - Finding skilled labor is a significant challenge in the automotive industry - Mentorship and guidance are essential for aspiring automotive professionals - Quality and attention to detail are key to building a successful brand - Building a niche market can lead to increased demand and recognition - Customer relationships are vital for business growth and reputation - YouTube serves as an educational tool for DIY builders - Participation in events like the SEMA Show boosts visibility and excitement - Transparency in communication builds trust with customers
Guest Bio: Level 7 Motorsports is a family-owned, motorsports-inspired business that strives for perfection in all that we do. We specialize in everything from advanced wiring services and engine swaps to complex suspension and chassis systems. We have experience in stainless and aluminum TIG welding and can fabricate most anything automotive-related. We are known for our ability to build complete, purpose-built vehicles from the ground up and have extensive product knowledge to assist our customers with the latest-and-greatest cutting edge automotive technology.
We take pride in developing and manufacturing our own specialized parts and are a dealer for dozens of the best products in the industry. From the DIY, garage builder to the novice automotive enthusiast, Level 7 Motorsports is your source for ProTouring parts and insight.
In this engaging conversation, Barry Alt and Annette Bauer welcome Jesse Henke from JH Restorations to discuss his journey in the automotive restoration business. They explore Jesse's early influences, the challenges of running a business, the importance of mentorship, and the need for confidence in a niche market.
The discussion also highlights the significance of youth engagement in the industry and the evolution of projects showcased at the SEMA Show. Jesse shares valuable insights on building a team, overcoming imposter syndrome, and the subjective nature of competing for top honors for their builds.
Jesse also emphasizes the importance of embracing creativity and individuality in car builds, reflecting a shift in the automotive industry towards more diverse and unique projects. He shares insights on balancing family life with business commitments.
The discussion culminates in valuable life lessons and advice for younger individuals in the industry, underscoring the importance of authenticity and doing things right the first time.
Key Takeaways:
Confidence is key in overcoming industry challenges
Youth engagement is vital for the future of the industry
Building relationships with other shops enhances opportunities
Mentorship plays a significant role in growth
Community involvement can attract new talent
Every project is a learning experience, regardless of the outcome
The visibility from SEMA has significantly boosted business
Unique builds are becoming more accepted in the automotive industry
Mentoring youth is crucial for the future of the industry
The younger generation brings fresh perspectives to the industry
Doing things right the first time saves time and effort
Engaging with social media is vital for business growth
Guest Bio: Jesse Henke, founder of JH Restorations, has been immersed in the automotive restoration and performance industry for a lifetime. Since launching his business in 2005, Jesse has built an impressive reputation, crafting several standout SEMA vehicles, including an Olds 442, a Mustang in collaboration with Edelbrock, a 1973 LS-swapped Toyota Celica, and a 1987 Merkur RS4Ti. A dedicated member of both ARMO and SEMA, Jesse is committed to advancing the industry and inspiring the next generation of automotive professionals.
In this episode, Thomas Dickerson shares his journey in the automotive industry, from developing a passion for cars in high school to his latest projects. He recounts his experience at SEMA, the mentors who have guided him, and the decision to launch his own business. Thomas discusses the realities of building his own shop, tackling obstacles like termites and outdated electrical systems, and the financial challenges of starting a business. He also emphasizes the importance of a strong work ethic, a clear vision, and the desire to offer high-quality service. Thomas plans to expand his business’s online presence, partner with technical colleges, and create internship opportunities for aspiring automotive professionals.
Key Takeaways:
Early passion for cars can be the foundation for a successful career in automotive.
Networking with mentors and industry professionals is essential for growth.
Strategic planning and financial investment are key to starting a business.
Overcoming unexpected challenges, like building issues, is part of business ownership.
Strong work ethic and dedication are critical for long-term success.
Building an online presence helps drive business growth.
Offering internships and working with technical colleges can support aspiring professionals.
Maintaining high standards and organization builds a reputable brand.
A five-year plan and ongoing learning can guide growth and adaptability.
Sacrifices are needed, but passion should drive your business journey.
Guest Bio: I am 24 years old and an up and coming young builder. I finished a 1967 Shelby SEMA 2021 Top 40 Build, Top 10 Young Gun. His current build is a 1967 C10 planned to be debuted in 2025 and making its rounds. Taught through Technical college skills USA participant at the regional and national level. I am currently finishing my shop so I can start full-time on client projects. My shop will be able to take a vehicle from bare bones to showpiece all in one location. Design and fabrication to paint (bodywork) and interior.
In this episode, Riley Schlick and her father, Dane, delve into Riley’s journey in the automotive industry, starting Riley’s Rebuilds, and how hands-on experience and online resources fueled her success. Riley shares how she built a team of young car enthusiasts who are integral to her business and discusses the importance of introducing the industry to younger generations through learning opportunities.
Dane highlights the significance of teaching the business aspects of the automotive world and fostering strong ethics within their team. In this conversation, Riley emphasizes the importance of branding, networking, the value of aligning with like-minded businesses, and cultivating relationships with industry professionals.
Riley shares her experience of going viral and receiving media attention, underlining the importance of being outgoing and proactive in networking. The episode touches on youth engagement, with Riley noting the need for industry support and mentorship for young entrepreneurs. She reflects on the challenges of being a young woman in the automotive field, her balancing act between school and business, and the confidence required to succeed.
They cover the exciting restoration project for the 2024 SEMA Show where Riley and Dane work with their team to restore a 1957 Chevy Nomad, highlighting the positive impact youth involvement in such projects can have. Riley and Dane share their favorite tools, and auto events, encouraging listeners to embrace opportunities, learn, and always say ‘yes’ to new challenges.
Guest Bio: Riley Schlick's journey in the auto industry at the age of 13 began when she founded a classic car carburetor restoration company in her family’s garage called Riley’s Rebuilds.
Over the past five years, the company has grown, now employing four high school students who rebuild carburetors twice a week, generating enough income to fund their car projects, insurance, gas, and other activities.
In 2022, Riley’s business went viral on social media, capturing the attention of automotive aftermarket nationwide. Since then, she’s been featured in top magazines and TV shows, including Stacy David’s Gearz, All Girls Garage, and many more. She sees herself as a youth ambassador in the automotive industry, driven by her passion for the field.
Kira Daczko, a passionate motorcycle mechanic, shares her journey into the automotive industry. From her love for Harley-Davidsons to her advocacy for women in STEM, Kira provides valuable insights into the world of motorcycles and automotive education.
This episode covers a wide range of topics, including:
Kira's passion for motorcycles and her experience customizing a Harley Fat Bob
The importance of self-sufficiency in the automotive industry
Overcoming challenges as a woman in a male-dominated field
The role of SEMA Businesswomen's Network (SBN) and UTI's Women in STEM program
Automotive education and career opportunities at UTI
The significance of youth engagement and industry support
Kira's upcoming motorcycle expedition in Spain
Key Takeaways:
Passion and determination are key to success in the automotive industry
Networking and mentorship are invaluable for career growth
Automotive education should equip students with a strong foundation in mechanics and technology
Supporting women in STEM is essential for industry diversity
Guest Bio: Being a Tech School graduate herself has provided Kyra with a unique perspective that has been the driver behind her motivation to create more accessibility to career exploration of the trades for young adults today. That perspective, combined with her self driven management and business relations experience within the trades over the last 15 years, effectively contributes to promoting technical education as a verified foundation necessary for trades careers. With the goal of enhancing economic competitiveness and support of technical careers across our country, it is Kyra’s objective to afford our future generations the essential skill sets they need to be employable in trades that can not be outsourced.
UTI's Vision statement is "to change the world one life at a time." The reason she has chosen to work at UTI is her alignment in this same mission. Knowledge is power in this world and directly empowering our youth is a goal to contribute to changing the world for the better.
Gearheads n' Gasoline: Restoring Dreams with RJ Cars Get ready to rev your engines! In this episode, we sit down with Russell Jacobs, the mastermind behind RJ Cars, a legendary auto body restoration shop. From humble beginnings to building a thriving business, Russell spills the beans on the challenges and triumphs of bringing classic cars back to life.
Discover the secrets to running a successful restoration shop, including hiring the right crew, managing money, and finding top-notch parts. We dive deep into marketing magic, from print to social media, and learn which strategies to avoid. Plus, Russell shares his passion for giving back, the importance of youth mentorship, and his vision for the future. Don't miss this adrenaline-fueled conversation!
Guest Bio: Russell Jacobs is a seasoned automotive restoration expert with over 35 years of experience. As the founder and owner of RJ Cars, based in Arkport, New York, he has overseen the meticulous restoration of over 95 classic and muscle cars. Known for his particular passion for Mopars, Russell has built a reputation for excellence in the industry, with his work featured in publications like Mopar Muscle, Mopar Collector's Guide, and The SHOP Magazine. His expertise has also led to appearances on expert panels and regular showcases at the Carlisle Chrysler Nationals.
In this episode, Barry Alt and Annette Bauer interview Gil Monge and Linda Nilon, Co-owners of GCD Audio Studio, a premier full-service auto restoration shop located in Orange County New York. They share their journey from specializing in auto interiors to offering comprehensive restoration services, highlighting the importance of teamwork, communication, and customer satisfaction. They discuss industry challenges like parts availability and managing client expectations, as well as opportunities in creating high-performing, easy-to-maintain cars that offer a great driving experience.
Gil and Linda also talk about the impact of their TV show on their business, emphasizing the importance of consistency and context in content creation. They highlight the value of showcasing the people and culture behind their shop, using humor and relatability to engage their audience. The conversation covers the importance of youth engagement in the automotive industry, the integration of modern technology in traditional car builds, and the need for clear communication and organization in managing a successful business.
Guest Bio: Gil is one of the original owners of Gillin Custom Design and opened it with Linda in 2006. Thirteen years later, the vision of opening a shop that completed high-end builds from start to finish came to fruition with GCD Auto Studio. He’s currently in charge of client acquisition, all the marketing for the company including the website, and assists in designing projects.
Gil is currently in charge of client acquisition and all marketing activities and assists in customer project designs.
Linda grew up with a love for muscle cars, the 1967 Camaro being her favorite. She has an extensive high-end retail background with a focus on management, store build out, and merchandising.
Join Gearheads n' Gasoline as we rev our engines for Episode 3! In this episode, we hit the gas with Jason Chandler, Marketing Director at Auto Metal Direct (AMD). Buckle up as we discuss the ever-changing world of parts manufacturing and how AMD is greasing the wheels for success in the digital age.
Key Takeaways:
The Power of Connection: Jason dives deep into the importance of social media for building relationships with customers in the auto restoration community. Learn how AMD uses social media to showcase real customer experiences and foster a sense of community.
Shifting Gears: Jason talks about the changing landscape of marketing in the auto parts industry. Discover how AMD is embracing new technologies to improve product quality and efficiency, while still recognizing the value of traditional tools like catalogs.
Content is King: Learn why high-quality photography and videography are crucial for parts manufacturers in today's digital world. Jason explains how professional visuals can elevate your brand image and showcase your products effectively.
Clicks and Catalogs: Jason explores the role of catalogs in the digital age. Discover how AMD is leveraging interactive features like QR codes and exploded views to keep catalogs relevant and engaging for the modern customer.
Social Savvy: Thinking about diving into social media for your business? Jason offers golden advice on tailoring content for different platforms, the importance of immediate audience interaction, and how to choose the best platform for your target market.
Fueling the Future: Gearheads rejoice! Jason concludes by discussing the exciting opportunities available in the automotive industry for young people. Learn how the next generation can get their hands dirty and explore rewarding career paths.
Guest Bio: Jason Chandler, serving as the Marketing Director for Auto Metal Direct (AMD), has been at the forefront of transforming how classic car enthusiasts and restorers engage with high-quality auto parts. With a keen eye for market trends and a passion for the automotive restoration industry, Jason has played a pivotal role in AMD's growth and reputation as a leader in the provision of premium body panels and sheet metal for classic cars. Leveraging his extensive experience in marketing and deep love for vintage automobiles, he crafts innovative campaigns that resonate with car aficionados worldwide. Jason's strategic vision not only drives sales but also fosters a community around the AMD brand, celebrating the art of restoration.
Mark Beatty with Red Line Oil discusses his emotional connection to racing and the importance of honoring the legacy of those who came before. He also talks about the challenges and opportunities in the racing industry, including the need to stay involved in shaping regulations and laws.
Mark emphasizes the importance of innovation and keeping the sport alive by embracing new ideas and reaching out to new generations. Lastly, he shares insights on how teams and drivers can demonstrate their value to sponsors beyond track performance.
In this conversation, Mark Beatty discusses the role of social media in attaining and retaining sponsorships in the motorsports industry. He emphasizes the importance of engaging with sponsors on social media and showcasing gratitude for their support. Mark also highlights the value of social media in building a brand and connecting with audiences.
He shares personal stories of facility improvement and emphasizes the responsibility of race tracks and venues in providing a positive experience for spectators. Mark offers advice for the next generation in motorsports, encouraging them to trust themselves and take risks. He concludes by giving a shoutout to Mike Salinas and expressing his appreciation for his impact on the sport.
Mark’s Bio: Mark Beatty is the Brand/Marketing Director for Red Line Synthetic Oil for last 3 years. Before that he worked with V. Gaines in Denver Colorado as business development director for V’s family of racing companies: Winberg Crankshafts, GRP Connection Rods, Gibtec Pistons, Fineline Graphics, and Black Diamond Media Productions to name a few.
Mark has been a race car guy since high school when he worked at Bandimere Performance. Yes, the same Bandimere as the speedway - they used to own 3 speed shops in Denver as well. He was a counter guy at their big store in Alameda.
Mark raced his first car which was a 63 1/2 Falcon Sprint, then shared a super comp dragster, and worked with Joe Shalkowski on his NHRA B-ED he ran in Comp. After that, Mark announced at Bandimere Speedway for almost 9 years which led to announcing opportunities at KRP and a few other tracks.
Episode 1 is an introduction to the Gearheads n' Gasoline podcast and our Co-Hosts Barry Alt & Annette Bauer. Barry and Annette discuss the goal of the podcast, why they're passionate about the automotive aftermarket and racing industries, and the amazing guests you should expect to hear from on this podcast.
Barry Alt is a digital marketing expert with over 25 years in the digital marketing space and the proud owner of Motorhead Digital. Barry leads a team of digital marketing experts dedicated to transforming the online presence of businesses in the automotive aftermarket. His mission is centered around elevating auto restoration, performance, and grassroots race shops. With a commitment to excellence Their signature programs—Location, Site, and Marketing Maximizer™—are designed to supercharge your website, social media, and digital marketing strategy - ensuring you attract higher-quality leads and maximize your revenue potential. Barry's deep-rooted connection to the automotive world is underscored by his early trade school education in auto services and auto body. His commitment to the industry was recognized in 2022 when he was elected to the SEMA ARMO Select Committee which he still proudly serves. Barry is a sought-after speaker at prominent events like the SEMA Show, a regular contributor to THE SHOP Magazine, and a featured guest on various aftermarket industry podcasts where he shares his insights as a content expert.
Annette Bauer, the owner of Annette Bauer Creative, is a seasoned photographer and marketing professional with a passion deeply rooted in the automotive and motorsports industry. Having spent more than 20 years in the dynamic field of marketing, Annette has narrowed her focus to emphasize the indispensable role of photography in the motorsports and automotive sectors. Professional imagery enhances marketing materials, website content, and social media presence, attracting clientele and conveying a compelling brand identity. She is a fervent advocate for encouraging more
In this episode of Gearheads and Gasoline, Bryan Harrison shares his journey from being a passionate car enthusiast to running his restoration shop while balancing a career as a firefighter. He dives into how his family influenced his love for cars, the importance of hands-on experience, and why engaging the next generation is key to the future of the automotive industry.
Bryan, along with hosts Barry Alt and Annette Bauer, explores how social media has reshaped marketing in the industry, the growing popularity of custom builds, and the need to respect diverse automotive cultures. They also discuss the challenges of running a shop, from finding quality suppliers to building a reliable team, and the impact of strong customer relationships.
A big takeaway? Community and mentorship matter. Bryan is deeply involved in youth engagement, charity work, and industry events—all with the goal of passing down knowledge and keeping the automotive world thriving. Whether it's learning from mistakes, adapting to new technology, or simply treating customers right, this episode is packed with insights for shop owners, enthusiasts, and anyone looking to build a strong business in the automotive space.
🔗 Subscribe & Follow for more behind-the-scenes stories from the automotive world. Got questions or thoughts on this episode?
Guest Bio: Since 2021, Bryan Harrison has been at the helm of Harrison’s Rod and Custom, specializing in C10 builds with a distinctive street rod style. With 90% of his work focused on the C10 market, he has built a reputation for craftsmanship and innovation.
Bryan is a contributor to United By Trucks on YouTube and was the builder behind the 2023 NSRA Giveaway Truck—the final vehicle in NSRA’s giveaway series. Beyond the shop, he’s passionate about giving back to the industry. He founded GM Truck Fair, an event dedicated entirely to funding the Harrison’s Rod and Custom Scholarship Fund, which helps young enthusiasts receive training in custom automotive and restoration field. Through his builds, mentorship, and industry contributions, Bryan is committed to shaping the future of the automotive world.
In this episode, Barry Alt and Annette Bauer sit down with Joalda Lopez, the powerhouse behind Rebel Road Hot Rod Garage, the only female-owned classic automotive restoration shop in her state.
Joalda shares her incredible journey of launching her business during the challenges of the pandemic and how she’s built a thriving restoration shop alongside her fiancé. She opens up about her SEMA show experiences, the power of networking in the automotive industry, and the grit it takes to succeed as a female entrepreneur in a traditionally male-dominated field.
This conversation dives into: 🚗 Building and restoring classic cars – the approach, quality control, and customer vetting that set Rebel Road apart. 📣 The role of marketing and word-of-mouth – how Joalda has grown a national clientele. 🛠 Training the next generation – why hands-on education and setting professional standards for interns are crucial. 👥 Teamwork, humility, and leadership – the values that drive her business forward. ⚠️ Customer expectations & safety – what car owners should know before bringing in a restoration project. 💡 The future of Rebel Road – goals, challenges, and the evolving role of women in the industry.
And, to wrap things up, a fun speed round where Joalda shares personal insights and industry wisdom!
If you love classic cars, entrepreneurial stories, and real talk about what it takes to run a successful restoration shop, this is an episode you don’t want to miss! 🚘🔥
Guest Bio: Joalda is the proud owner and founder of Rebel Road Hot Rod Garage, the only female-owned classic automotive restoration shop in her state. Alongside her fiancé, she built the business through resilience and determination, navigating the challenges of a global pandemic.
Her journey into entrepreneurship began long before opening the shop—becoming a mother at just 16 gave her the grit and perseverance needed to thrive in business ownership. With a deep passion for restoring classic cars, Joalda is dedicated to keeping automotive history alive, one restoration at a time. She embraces the daily challenges of the industry and takes pride in the work her team does to bring more classic cars back to the road.
🚀 From Race Driver to Pilot: Capri Wesley’s Journey into Drone Videography 🎥🏁
In this episode of Gearheads ‘n Gasoline, hosts Barry Alt and Annette Bauer sit down with Capri Wesley, the powerhouse behind Adrenaline Aerial Media. Capri shares her fascinating journey from the racetrack to the world of drone videography, offering insights into the creative and business challenges she’s faced along the way.
What You’ll Learn in This Episode: 🚁 Aerial Evolution: How Capri transitioned from racing to capturing motorsports from above. 🎮 Drone Mastery: The steep learning curve of piloting—and why even the best pilots crash! 📢 Marketing Magic: Strategies that help drone businesses stand out in motorsports. 👩💼 Breaking Barriers: The challenges and rewards of being a female entrepreneur in racing and drone videography. 🤝 Power of Collaboration: How networking fuels growth in this fast-paced field. 🎥 Emotional Impact: Capturing high-speed moments that define motorsports storytelling.
Capri also dives into the realities of balancing a corporate job with a passion for videography, the importance of continuous learning, and why having fun is key to avoiding burnout. Plus, hear about her biggest drone mishaps and the lessons they taught her!
🔗 Subscribe & Follow for more behind-the-scenes stories from the automotive world. Got questions or thoughts on this episode?
Guest Bio: As a racer, I want to capture memories of racing in a unique way. I love to put together videos highlighting a racing teams weekend at the track or to highlight an event.
In this episode, Barry Alt and Annette Bauer engage with Nush Ahmed, the owner of the Next Gen MFG Podcast, discussing the importance of community building among women in the trades, leveraging social media for networking, and bridging generational gaps in the automotive industry. Nush shares her experiences in finding community through platforms like Discord and emphasizes the significance of authenticity in social media engagement. The conversation also touches on the value of trade shows, mentorship, and the aspirations for creating scholarships for young women in the industry.
Key Takeaways:
Social media can be a powerful tool for building a community.
Engaging with others on social media is crucial for networking.
Discord has become a valuable platform for women in trades.
Older business owners often overlook younger generations.
Authenticity in social media is more important than perfection.
Trade shows offer immense opportunities for networking and learning.
Mentorship is vital for young women entering the trades.
Scholarships can change lives and encourage more women to pursue careers in trades.
Building a supportive community can help everyone succeed.
It's important to bridge the generational gap in the industry.
Guest Bio:
My name is Nushrat and I work in manufacturing. I started out in automotive tech school with a passion for motorsport. I attended NASCAR Tech while working in manufacturing and fell in love with CNC machining. I combined my love for cars and machining by working as a valve manufacturer and swiss machine set up tech. Now I work overseeing safety and quality for a wood manufacturer - which gives me time to focus on designing 3D printed parts and to record my podcast Next Gen MFG where I interview people in the trades to inspire the next generation.
In this episode of Gearheads ‘n Gasoline, Barry Alt and Annette Bauer sit down with Chloe Yonker, owner of CC Customs, to discuss her journey from a management intern at a Peterbilt dealership to a successful entrepreneur in the automotive industry. Chloe shares insights on the importance of education, continuous learning, and leveraging social media to build her brand. She highlights innovative techniques in automotive customization, her experiences at SEMA, and the empowerment of women in a traditionally male-dominated field. The conversation also explores business expansion, quality control, networking, mentorship, and the delicate balance between personal life and professional growth.
Key Takeaways: 🚗 Follow Your Passion: Chloe’s journey proves it’s never too late to enter the automotive industry. 🛠️ Hands-on Learning: Practical experience and continuous education are essential for success. 📱 Social Media Power: A vital tool for branding, audience engagement, and business growth. 📋 Stay Organized: Effective strategic planning is crucial for managing multiple builds efficiently. 🤝 Networking & Mentorship: Building relationships opens doors to new opportunities. 🚀 Women Breaking Barriers: Female builders are inspiring the next generation in the industry. 🖥️ Tech Innovation: Techniques such as cardboard mock-ups and 3D printing are revolutionizing customization. ⚖️ Work-Life Balance: Managing personal and business responsibilities requires careful navigation. 💪 Support System: A strong network plays a key role in overcoming industry challenges. 🏆 Persistence Pays Off: Success comes from quality control, dedication, and staying true to your vision.
Guest Bio: One woman-owned shop specializing in automotive customization and restyling is based in Lubbock, TX.
In this episode, Kyle Kuhnhausen shares his journey from growing up in his father’s auto shop to becoming a renowned hot rod builder. He delves into the passion, creativity, and perseverance that have fueled his success, highlighting the importance of authenticity in his work. Kyle discusses his transition from collision repair to custom car building, emphasizing the value of craftsmanship, personal relationships, and maintaining a small shop to ensure quality.
Kyle also explores the evolving role of social media in the automotive industry, offering strategies for engagement, brand partnerships, and self-promotion. He reflects on career milestones, including winning the Young Guns award, and underscores the significance of brand loyalty, continuous learning, and staying humble in a competitive field. The episode ends with a lighthearted speed round, where Kyle shares inspiration and advice for aspiring builders.
Key Takeaways: 💪 Hard Work Pays Off: Dedication and persistence were ingrained from a young age 🔧 Career Shift: Moving from collision repair to hot rod building was a game-changer 🏠 Small But Mighty: Keeping his shop small ensures quality 📱 Power of Social Media: A key tool for sharing work and building connections 🤝 Brand Partnerships: Strong relationships are crucial for long-term success 📚 Lifelong Learning: Staying relevant requires continuous growth and education 🔩 Engineering Simplicity: Simple, well-executed solutions lead to success 🏁 Keys to Success: Hard work, persistence, and authenticity drive long-term achievement
Guest Bio: Kyle Kuhnhausen, owner of Kuhnhausen Metal Concepts LLC for over a decade, specializes in precision metal fabrication and high-detail hot rod builds. His work includes multiple SEMA Battle of the Builders contenders and magazine cover features. With 22 years in the industry, a background as a journeyman autobody technician, and a BS in business entrepreneurship from Oregon State, Kyle blends traditional craftsmanship with modern tech like CAD, 3D printing, and laser cutting. He’s also skilled in social media marketing, sharing the story behind each build.
In this engaging episode, hosts Barry Alt and Annette Bauer welcome Michael Narx, the passionate car enthusiast and host of the Drag Drive Repeat podcast. The conversation delves into Michael's early love for cars, the sentimental value of his grandfather's 66 C10 truck, and his transition from a corporate job to focusing on the drag and drive community. They discuss the exponential growth of drag and drive events, the importance of marketing strategies, and the challenges of maintaining affordability in the racing world. Michael emphasizes the significance of storytelling within the community and the need for data collection to recognize achievements. The episode highlights the camaraderie and shared experiences that make the drag and drive community unique and vibrant. In this conversation, Mike Narx discusses the challenges faced by promoters and the importance of community support among racers. He highlights the evolving role of sponsorship in the racing industry, advocating for a more strategic approach to building relationships with brands.
Takeaways:
Michael's love for cars began with Hot Wheels and car shows during childhood
His grandfather's '66 C10 truck holds deep sentimental value and sparked his hands-on involvement
Building Drag Drive Repeat allowed him to merge passion with purpose
The drag-and-drive scene is a tight-knit, supportive group
Racers frequently help one another during events, creating lasting bonds
Drag-and-drive events have exploded in popularity
Social media has been critical to the success and visibility of Drag Drive Repeat
Focusing on a niche audience helped build a loyal and engaged following
Brands are increasingly recognizing the value of grassroots motorsports
Successful sponsorships rely on relationships, professionalism, and aligned values
Guest Bio: Car guy since day one, I still own my first car - my grandfather's '66 C10. After selling cars for 15 years, I moved to logistics and built a brand in my free time. Have hosted 50+ car events (drag races, car shows, drag and drive events, rallies, scavenger hunts) - most for children's charities. Started Drag Drive Repeat in Jan 2022, closing in on 100k followers - more than 5000 pieces of content across social media accounts. Two weekly Live Streams dedicated to the drag and drive community.
In this episode, we sit down with Ron Hinshaw, the hands-on gearhead turned shop owner behind North Speed and Restoration. Ron takes us on a ride through his 30-year journey in the automotive industry—from BMX bikes and off-road trail rigs to managing a hot rod shop and eventually buying it outright. He opens up about what it takes to go from tech to owner, why relationship-building matters more than instant returns, and the lessons he’s learned while keeping a 40-year shop legacy alive.
Ron shares real-world advice on purchasing a shop, building trust with customers and employees, marketing through car shows and social media, and why your website does matter. Plus, he gives us a glimpse into his days of motocross, ice racing, and mud trucks, and how his love for off-roading and monster truck builds still shows up in his work today.
What You’ll Learn:
How Ron transitioned from side work and general repair to full-time hot rod building
Key considerations when buying an existing shop (equipment, name value, customer relationships, and more)
Why showing up at events like SEMA and Goodguys is critical for long-term success
The power of professional photography, solid branding, and clear client communication
Why Ron believes success is when his team thrives, like buying their first homes or new trucks
Guest Bio: Ron has spent the last 30 years immersed in the automotive world, starting from the bottom at a oil change shop and working his way up through the ranks as a technician, manager, and now shop owner. By his late teens, he was already getting handed the vintage and custom jobs, and that passion never let up. From big shops to small local garages. In the larger shops, Ron always found himself in a leadership role. When he wasn’t working, he was off-road racing, building trail rigs, and wrenching on hot rods to fund his hobbies.
In 2016, Ron landed at a true hot rod shop, learned everything he could, and helped level up the business using the skills he’d honed over the years. By 2018 he was managing the shop, and in 2022 he bought it outright, continuing a 40-year legacy now known as North Speed and Restoration. Today, Ron’s building wild customs, tackling vintage restorations and showing that with the right mix of grit, gearhead passion, and hands-on hustle, you really can turn your side hustle into a full-time dream.
Supported by: ➡️ Red Line Synthetic Oil: https://www.redlineoil.com/ ➡️ AMD: https://www.autometaldirect.com/ ➡️ POWERtube TV: https://watchpowertubetv.com/
In this episode of Gearheads n’ Gasoline, hosts Barry Alt and Annette Bauer welcome Jason Wenig, owner of The Creative Workshop, to discuss his journey from a corporate executive to a leader in concourse-level automotive restoration. Jason shares insights into his early experiences with cars, the challenges of building a successful restoration business, and the importance of client relationships. He also delves into marketing strategies, the significance of word-of-mouth referrals, and the evolving landscape of the automotive restoration industry. In this conversation, Jason Wenig discusses the importance of building trust with clients in the automotive restoration industry, emphasizing that character and integrity are paramount. He stresses the importance of referrals and repeat business, illustrating how strong relationships contribute to long-term success.
Takeaways:
Bootstrapped from Scratch: He transformed a rat-infested, failing shop into a world-class restoration facility
Team Took Time: It took over a decade to build the right skilled team to match his high standards
Repeat Business is Gold – Many clients return with new projects, often reserving shop time in advance
Word-of-Mouth Wins: Referrals and relationships remain the most effective growth engine
Strategic Visibility: He uses print ads, social posts, and events to maintain presence
Professional Presence Matters: A clean website, proper email, and branding are must-haves
Hands-On Mentorship: Always has apprentices in the shop to pass on restoration skills
Industry Advocacy: Serves on the RPM Foundation board to support youth training and education
Inspire the Next Gen: He believes early exposure helps steer young talent into creative automotive careers
Guest Bio: Jason Wenig is the owner of The Creative Workshop, a concours restoration shop. He is the co-executive director of Motorcar Cavalcade and serves on the Board of Directors of the America's Automotive Trust. A lifelong automobile aficionado, Wenig began his professional career in an executive position at a car-focused internet startup before beginning his Pebble Beach award-winning restoration business in 2002. Wenig and his shop were most recently awarded the RPM Foundation Restorer’s award in 2022.