Explorez tous les épisodes du podcast Gearbox Podcast

 In this episode, we sit down with JK Walker—owner of a thriving mobile auto repair business and founder of a mail-order ECM company specializing in Chrysler vehicles. We dive into the culture of negativity in the auto industry, how it holds shops back, and the powerful sales processes that separate struggling businesses from thriving ones. If you’re serious about growth, mindset, and building something different, this episode is for you. 

David Boyd from call inbound- an automotive specific VOIP phone service company- is back on to drop more knowledge of the importance of communication from AAPEX 2025!

Mike runs a parts distribution warehouse for Corvette in our hometown, Corvette Pacifica, he comes to AAPEX every year to find new suppliers, He talks about how Tariffs are affecting his business and some of the issues he has run into with keeping quality his number one priority. 

Arun from Driven auto care is Back! And Straight from the AAPEX floor, we sit down to cut through the hype and spotlight what actually moves the needle in 2025—smarter diagnostics, cleaner workflows, and people-first processes. Fast, practical takeaways you can bring back to the shop Tomorrow. 

 The man, the myth, the legend, Lalo stops back in after a long Hiatus and is joined by Shift'n gears own service manager Moe, and what better place to catch up then at AAPEX, we talk Shop performance, culture, and tech adoption—how to turn this year’s show buzz into measurable wins in your bays. 

In this episode of The Gear Box Podcast, Jimmy sits down with Kevin Brown — shop owner, creator of Repair Shop Reckoning, and one of the loudest voices calling for real talk in the auto repair world. Together, they dig into the truth behind shop culture, leadership, AI in the bay, and why knowing your numbers beats chasing the next silver bullet. It’s raw, funny, and packed with lessons every shop owner needs to hear.

 In this powerful episode of The Gearbox Podcast, Jimmy Purdy sits down with financial advisor and exit strategist Matt DiFrancesco to talk about the one thing most shop owners never plan for—what happens after the grind. Matt shares insider strategies on how blue-collar business owners can transform from being trapped in their business to leading it with freedom and purpose. From building true business value to creating generational wealth, this conversation is packed with real talk, practical tools, and mindset shifts every shop owner needs to hear. 

In this powerful milestone episode, Jimmy sits down with Brent Kilmer — owner of Velocity Tire & Auto and coach with Repair Shop of Tomorrow — for a raw and inspiring deep dive into what it really takes to grow as a shop owner and leader. From battling resistance to coaching, to learning when to let go of bad habits (and bad employees), Brent shares how he transformed his business — and himself — by embracing change.

Expect hard truths, laughs, and plenty of wisdom about leadership, pricing your worth, and killing the “old version” of yourself that’s holding you back. Whether you’re behind the counter or under the hood, this conversation will hit home.

 In this episode, Jimmy sits down with Charlie Zlatkoz of Pleasant Car Care to talk about the journey from technician to shop owner—and why that leap requires a totally different mindset. They dive into the concept of "auto hospitality," fixing process bottlenecks, hiring the right team, and the power of saying yes to customers. Whether you're running a shop or just passionate about business, this episode is packed with real-world insights and game-changing advice

In this episode, Jimmy Purdy sits down with leadership coach Josh Parnell of Limitless Leadership to unpack what it really takes to grow as a leader—both in the shop and in life. From mastering communication and the power of one-on-ones, to balancing recognition with accountability, Josh shares practical strategies that drive team engagement, improve performance, and even restore relationships at home.

Together, Jimmy and Josh dive into imposter syndrome, the importance of repetition and practice, work-life “rhythm,” and why investing in people beats chasing quick fixes. Whether you’re a shop owner, a team leader, or just someone striving to lead better, this conversation is packed with insights, quotes, and stories that will inspire you to take action.

 In this episode, Felipe shares how his AI-powered tool seamlessly integrates with CRMs to capture, analyze, and leverage real customer conversations. From recording interactions to providing actionable insights, Felipe explains how advisors and sales teams can boost productivity, strengthen client relationships, and make data-driven decisions—all without disrupting their workflow. We also talk about the challenges of working with less-than-perfect internet, the humor in everyday names, and the exciting possibilities of AI in customer engagement. 

What happens when a former Wall Street financier-turned-school teacher opens a five-bay auto shop in a small Maryland town? You get JJ — a powerhouse of faith, grit, and strategy. In this episode, JJ shares how he transformed his shop from grinding $40K months into a $450K+ monthly revenue engine — all without a massive facility or a big-city advantage. Learn how he used a coaching framework, customer service, and even AI to revolutionize operations, empower his team, and prove that purpose and process can outperform size and location.

Whether you’re in a 2-bay rural shop or a 50-lift mega facility, this episode will challenge what you believe is possible.

 In this episode of The Gearbox Podcast, Jimmy Purdy sits down with Josh Overlander, Director of Business Development at Detect Auto, to explore how data and AI are revolutionizing the way independent repair shops do business. From identifying lost revenue opportunities to measuring real technician productivity in real time, Josh shares how Detect Auto helps shops bridge the gap between shop floor performance and profitability. 

 In this episode, Jimmy sits down with Brian Rhodes, founder of Auto Shop Recruiting and a 20-year veteran of talent acquisition, to crack the code on hiring techs and advisors in a market where “Help Wanted” banners are everywhere. Brian explains why the old “post-and-pray” ad doesn’t work anymore—and how independent shops can compete head-to-head with dealers, chains, and even OEM training programs for A-level talent. 

Whether you’re a one-man shop dreaming bigger, or a multi-bay owner stuck in neutral, Elijah’s hard-won lessons on pricing, scheduling, and customer trust will help you shift from survival mode to booming business.

Tune in to learn how a pole-barn passion project became a high-growth auto-repair force—and why your location, lift count, or local economy no longer have to cap your potential.

 In this episode, Jimmy Purdy from Shift’n Gears Auto Repair sits down with Oscar Gomez, founder of Master Automotive Training, for a no-filter conversation about diagnostics, technician training, and the realities of modern auto repair. From network code nightmares to crank-no-start mysteries, they dive into why proper testing matters, how to charge for your shop’s value, and the tricky balance between learning on the job and protecting the customer’s car. Whether you’re a tech, a shop owner, or just someone who wants to understand what’s really going on under the hood, this episode brings honesty, humor, and hard-earned wisdom from the front lines of the industry. 

  In this brutally honest episode, Jimmy Purdy and Lola pull no punches as they unpack the real chaos behind the scenes in auto repair — and spoiler alert: it's not the techs or the customers. From the constant battle with unreliable parts suppliers to the identity crisis of techs-turned-owners who'd rather rebuild a transmission than sell an oil change, this conversation is raw, relatable, and ruthlessly insightful. If you've ever wanted to scream at a parts counter or felt like you're running a zoo instead of a business, this one’s for you. Lola also shares the emotional toll of nearly losing everything — her business, her confidence, and her sense of belonging. She opens up about the dark days when she had mentally checked out, pursued other jobs, and even contemplated walking away from the auto industry for good. 

Back by popular demand, Another live version of our local call in radio show. 

Nate Winston returns to the podcast one year after a dramatic business split — and he’s not the same guy. In this raw and reflective conversation, Nate opens up about the emotional toll of walking away from a 20-year friendship and 16-year partnership, the legal chaos that followed, and how he's found peace building his own shop from the ground up. From implementing Profit First to sandblasting therapy in the Rust Belt, Nate shares the lessons that helped him regain control, find happiness, and say no thanks to hiring. If you’ve ever felt stuck, burned out, or betrayed in business — this one hits deep.

 In this episode, Jimmy sits down with shop owner Josh Rainwater, who’s in the thick of a serious growth phase — and not holding back. Josh talks about what it means to go all in on your business, pushing through those brutal weeks where quitting sounds tempting, and the strategy behind hiring to free himself up from the bay and the front desk. If you’ve ever been stuck between turning wrenches and running the show, this one’s for you. 

A local, live call in radio show, featuring Leigh-Ann Purdy of Shift'n gears auto repair. 

 Private equity firms are flocking to the auto repair industry like never before—but why? In this episode, Jimmy Purdy sits down with industry expert Jim Parker to break down the boom in shop acquisitions, what makes auto repair recession-resistant, and how COVID put the spotlight on blue-collar businesses. Plus, they dive into a shocking stat: 40% of small business owners are nearing retirement, but many aren’t prepared to sell. If you own a shop (or plan to), this is an episode you can’t afford to miss! 

We sit down with Josh Coomes, who is in his second year of running his auto repair shop. We dive deep into the challenges of managing car count, marketing strategies, and the struggle of balancing growth with efficiency. Josh and Jimmy discuss the tipping point where too much work can actually hurt a shop, the importance of processes, and whether discount services like free diagnostics are a smart play or a race to the bottom. If you're a shop owner, mechanic, or just love the business side of the automotive world, this episode is packed with insights you won’t want to miss! 

Gear up for a special edition of The Gear Box Podcast! 🎙️🔧

This time, I’m bringing you along for a Saturday morning like no other—live from the airwaves of Gear Head Radio!  It’s a call-in radio show where we talk cars, repairs, industry insights, and everything in between—unfiltered and in real-time.

Get ready for live questions, expert advice, and a whole lot of gearhead banter. Whether you're a shop owner, technician, or just love talking cars, this episode is packed with engaging, fast-paced conversations that will keep you tuned in.

Hit play and let’s talk shop!

In this episode of The Gearbox Podcast, we sit down with Brandon Jones, a former shop owner, coach, and leadership mentor, who is on a mission to change the way repair shops estimate jobs. Brandon has just launched Hub Shop Solutions, a groundbreaking company that provides a team of remote estimators, allowing service advisors to focus on what truly matters—building strong client relationships.

We dive into Brandon’s journey from shop owner to mentor and now entrepreneur, exploring how his new venture is helping shops improve efficiency, accuracy, and customer satisfaction. Whether you're a shop owner, service advisor, or industry professional, this episode is packed with insights on streamlining operations and boosting profitability in today’s fast-paced automotive world.

Tune in to learn how Hub Shop Solutions is reshaping the future of repair estimating! 🚗🔧 #AutoRepair #ShopSuccess #TheGearboxPodcast

 Are you giving away free work without even realizing it? Struggling to raise your labor rate without losing customers? In this episode of The Gear Box Podcast, we sit down with Jaron Kleber from Repair Shops of Tomorrow to tackle one of the biggest challenges in the automotive industry—knowing your worth and charging for it. We’ll break down why so many shop owners underprice their services, how to confidently set and increase labor rates, and why giving away ‘freebies’ is costing your business more than you think. If you want to build a more profitable, sustainable shop, this is a conversation you don’t want to miss! 

Today, Jimmy Purdy and David Toole talk about the pros and cons of owning multiple repair shops. David emphasizes creating a strong shop culture, particularly when expanding locations. He shares advice on preforming reviews and evaluations of technicians to ensure they are aligned with shop standards and discusses the challenges involved in managing financial aspects of a growing business. 

00:00 Streamlining for Growth and Profit

07:52 Interviewing: Beyond Questions, Assessing Fit

12:56 Repair Level Evaluation Process

19:34 Embracing Classic Cars Against Trends

24:41 Occasional Vehicle Mechanic Consultations

27:42 Valley Springs Acquires Giant Tree

33:51 Teen Driver Lands Job at 17

39:36 "Transforming Work Culture"

45:56 Balancing Workload and Staffing Ratio

49:16 Learning from Skilled Shop Owners

56:29 From Transformers to Team Investment

58:43 Seeking Independence in Coaching

01:08:05 Employment Regulations Hinder Productivity

01:12:08 The "Unneeded Feeling" Dilemma

01:17:08 Dave the Car Guy Updates

Christian Mosley joins Jimmy Purdy to talk about automotive repair shop marketing. Christian talks about the pros and cons of social media how many shops have found wide success online. Jimmy shares his experience offering no-cost inspections to improve customer retention, saying that their retention rate increased significantly. The bottom line, though, is that quality work and good processes are essential in long-term customer relationships.

00:00 Understanding Client Lifetime Value

08:29 Targeted and Broad SEO Strategy

12:42 "Building a Self-Sustaining Business"

18:37 Convenience vs. Personal Interaction

25:49 Unexpected Positive Impressions Matter

29:18 Pre-Digital Marketing: Mailers and Tracking

32:14 Optimizing Repair Specials Timing

42:12 Reducing Resistance Increases Success

47:03 "Finding the Right Customer Fit"

50:25 Prioritize Quality Over Marketing

54:48 Business Audit and Digital Review

58:44 Comprehensive Digital Marketing Solutions

In this episode of The Gearbox Podcast, Jimmy Purdy and Mike Allen talk about adaptability in today's industry. Mike shares why he offers free diag and gets into the constant balance between maintaining quality service and achieving growth.

Listen to Mike Allen's new podcast "Confessions of a Shop Owner" HERE

00:00 Rural Store to Automotive Career

04:13 College Dropout Party Life

07:59 "Anomaly and Natural Selection in Business"

10:33 Assessing Growth and Contentment

14:32 Diagnostic Compensation Unchanged

19:10 Two Possible Conversation Outcomes

20:34 Owner Operators' Confidence Struggle

23:10 Value of Paid Coaching vs. Free Info

28:29 Scaling Business Challenges

30:19 Overvalued Small Business Reality Check

34:25 Cash Flow and Cars Debate

36:49 Technician's Emotional Roller Coaster

40:03 Scaling Challenges and Service Quality

43:19 Customer Relations Impact Warranty Perception

46:00 Evening Party Plans

Today, Jimmy Purdy and Coralee Zueff talk about shop management and how to find the ideal ratio of technicians to service advisors. Jimmy asks Coralee to share her experience and advice to shop owners on how to gain trust between advisors and technicians. Coralee gives tips on setting expectations and improving diagnostic processes for shop owners.

00:00 "Gearbox Podcast: Automotive Journeys"

05:42 Setting Customer Expectations as Advisors

07:17 Flexible Collaboration in Auto Shops

09:50 Streamlining Diagnostic Time Approval

14:42 Improving Diagnostic Processes in Shops

19:46 Handling Customer Complaints

22:44 Embracing Mistakes for Growth

23:46 Effective Communication in Shops

28:53 Balancing Car Repair vs. Replacement

30:55 "Comprehensive Car Inspection Sales Strategy"

34:43 "Balancing Human Touch in Sales"

38:49 DIY Auto Troubleshooting Tips

42:46 Finding Comfortable Terminology

45:46 Training Service Advisors on Brake Maintenance

49:00 Positive Feedback Journal

50:33 Global Auto Industry Coaching Classes

Todd Westerlund is an industry vet. Over 15 years of technical experience and more than 18 years in the repair shop coaching. Todd is a believer in opening your shop seven days a week for ultimate customer service. He also shares advice on how to make your processes more efficient. 

00:00 Industry Insights & Training

07:25 Technician's Journey: 15 Years Experience

10:46 Hands-On Training Initiative

20:16 Flexible Work Schedules Benefit All

23:15 Balancing Technician Ego and Client Needs

29:42 Problem Solving in Auto Repair

33:42 Overwhelmed by Work Demands

38:17 Investing in Employees' Future

42:25 "Streamlining Inspection Process"

47:43 "Confession About Car Brake Negligence"

56:42 "Prioritizing Morally Right Hospitality"

58:03 "Open Invitation despite Poor Reviews"

01:05:55 Welcoming Shop Tour Experience

01:12:05 Call Center Amplifies Pre-booking Revenue

01:16:06 "Shops Boost Sales with Callbacks"

01:19:14 Bones: Protection Against Slips

Jimmy talks with Kingston and Ava about their family-run transmission business at AAPEX 2024. Ava shares her journey in office management and how she's learned hands-on and gotten pretty good at multitasking. Kingston is excited about the technical side of the business, and even though he's in the 8th grade, he loves rebuilding transmissions. 

00:00 Transitioned from packaging to office management tasks.

05:51 Mom suggests learning web design for marketing.

08:49 Working for Dad's business is fulfilling.

11:53 Inspect and test cores, then box them.

15:02 Memorize, build, clean, polish, update, test, ship.

18:45 AAPEX is such a cool place, but you don't see many kids.

19:27 Great ATRA Expo-Apex combo boosts knowledgeable discussions.

Listen to Arun's podcast "We Are Driven"

In this episode, Jimmy Purdy is joined by Arun Coumar, owner of Driven Auto Care and host of the "We Are Driven" podcast. Arun discusses the significance of efficient operations and avoiding high-pressure sales tactics to enhance the customer experience. Jimmy shares the challenges he faced in expanding his business, emphasizing the importance of having documented procedures for consistent quality. 

00:00 Misdiagnosed allergy; later treated as seasonal allergies.

10:19 Experience teaches more than the SOP manual does.

12:59 Mistakes and engaged technicians enhance learning effectiveness.

17:17 Improving customer experience with meticulous vehicle inspection.

22:31 Ensure clarity in tasks and prioritize experience.

27:51 Picky customer values professional opinion when shopping.

36:11 Offer half-price diagnostics in November video.

43:39 Estimating unnecessary repairs versus actual car needs.

47:09 Adapt to customers' desires for effective sales.

51:05 Dressed as James Bond with Aston Martin.

59:32 Crank sensor repair complicated, delayed car delivery.

01:03:42 Worried about vehicle accidents and negative outcomes.

01:06:48 Avoiding delay, deceit, and disappointment ensures customer satisfaction.

01:11:13 A challenging year with evolving problems and goals.

In this episode, Jimmy Purdy is joined by Jim Cokonis to discuss the significance of mindset and culture in business, especially within the realm of technician coaching. Jim Cokonis shares an anecdote about Simon Sinek to highlight the benefits of positive management on employee satisfaction. Jimmy emphasizes the difference between treating technicians as people versus mere productivity tools and suggests focusing on positive aspects to boost morale. They also examine the importance of interactive, hands-on learning and its impact on knowledge retention, advocating for a tiered certification system to motivate continual professional development. 

00:00 Balancing multiple roles is challenging for operators.

06:51 Toyota thrives on growing and maintaining culture.

12:23 Finding issues provides dopamine, possibly fostering negativity.

17:22 Present value to customers to prevent dissatisfaction.

24:01 Questioning the value of training certifications.

28:50 Recognize achievements to encourage self-improvement voluntarily.

35:52 Vehicle tracks data; uses ISO class 6 fluid.

40:08 Hands-on learning is essential for AC proficiency.

43:58 Teach others for higher retention and improvement.

49:36 Occupations now require technical reading and understanding.

56:19 Teaching each other enhances growth and learning.

01:00:10 Basics are key, teaching martial arts inspires.

01:05:09 Ensure comma placement for proper pause timing.

Phil Leone, a seasoned automotive business coach, joins Jimmy Purdy. Phil emphasizes the necessity of thorough car inspections to ensure efficiency and job satisfaction among technicians. He shares the importance of quick quoting for waiting customers to enhance customer experience and minimize delays. Additionally, Phil discusses the value of ongoing coaching and how shop visits help identify real operational issues, ensuring genuine progress and accountability

00:00 Automotive business veteran enjoys training and improving.

09:30 Passionate about training focused on helping others.

10:26 Consistency leads to eventual success and personal improvement.

20:07 Negative reviews offer opportunities to build loyalty.

22:32 Inexpensive oil change builds long-term customer trust.

27:43 Oil changes unprofitable individually, profitable monthly overall.

33:09 Focus on dollar amounts, not percentages.

41:54 Evaluating and planning for shop owner's success.

44:36 Motivation and accountability lead to progress.

48:06 Finish tasks to progress, and collaborate on solutions.

53:40 Coaching provides guidance and reduces dependency over time.

01:02:33 Achieving high sales became increasingly effortless.

01:05:47 Chill, focus on growth, and maintain personalized coaching.

01:12:27 Woman spent $9,000 on undervalued car repairs.

01:14:32 Cars depreciate; purchased for transportation needs.

01:19:51 Thanks, have a great night and talk soon.

Cecil Bullard is the CEO of The Institute for Automotive Business Excellence. Cecil discusses the challenges of dealing with driven individuals in group settings and the risks impatience can pose in business decisions. He also shares his experiences with vetting marketing companies, emphasizing the importance of thorough evaluation to avoid issues. 

00:00 Coaching programs tailored to client business levels.

05:23 The M&A program offers growth and consolidation opportunities.

10:43 The Industry must modernize marketing and pricing strategies.

17:52 Vision: Professional, prosperous industry with work-life balance.

22:56 Persistence leads to achieving goals and connections.

27:40 Expect mistakes, solve them, and earn client trust.

35:43 Evaluating high performers sometimes includes misplacements.

36:56 Desire for others' success exceeds their own.

43:15 A Realistic view improved the father-child relationship significantly.

50:12 Guy's hype led to mixed results and discontent.

57:27 Challenges in accountability despite offering help.

01:00:28 Clients left for another caring coaching company.

01:04:52 Seeking agreement on decision-making and preparedness.

01:10:19 Business is always personal, despite claims otherwise.

Jimmy Purdy chats with Buckaroo Bob about organizing major training events in the automotive industry. Buckaroo Bob explains the strategies behind attracting participants from outside the local area, emphasizing the importance of effective communication and education in automotive diagnostics and repairs. Jimmy reflects on the enthusiasm of younger technicians today, contrasting it with past advice to avoid the industry, and underscores the value of continuous training for career advancement. 

00:00 Gearbox podcast hosts automotive industry discussions.

05:38 Training in five Texas cities, same classes.

07:56 East Coast training dominates over the West Coast.

11:39 Sponsors supported Texas events; seeking title sponsors.

15:21 Advance your career through training and become a rockstar.

17:07 Trying out advanced features on Santa Fe.

19:23 Training builds confidence and justifies diagnostic fees.

23:37 Sign up early to choose your classes.

26:30 Using jokes to ease tension in training.

29:44 Coach suggests shop presence; I prefer autonomy.

33:59 Technician anxiety stems from customer vehicle responsibility.

37:46 Third loan requires ordering your tool.

41:25 Apprentices learn self-reliance through guided teaching.

42:12 Diagnosis requires informed, timely communication and decisions.

48:10 Advice from others was surprisingly humbling.

48:44 Humbling, blessed by shared knowledge for improvement.

Jimmy Purdy is joined by Joe Hyde to discuss the importance of technicians recognizing their influence within the shop to improve workplace culture. Joe emphasizes the significance of teaching professionals to conduct one-on-ones and lead effectively without being in charge. He also introduces Limitless Leadership, a coaching initiative aimed at filling gaps in technician training by focusing on emotional and career development needs.

00:00 Retain employees by improving work conditions.

04:50 Giving technicians a voice through a coaching program.

09:31 Finding inefficiencies, focusing on negatives, unclear expectations.

10:06 Setting clear expectations prevents shop communication breakdowns.

15:49 Educate people, provide tools, and enhance interactions.

18:40 Mutual benefit from unbiased client interactions.

20:38 Webinar encourages long-term planning and open communication.

24:42 Supporting technician growth and mental health awareness.

27:34 New hire uncomfortable with the strict work environment.

32:09 Focusing on empathy boosts productivity and efficiency.

35:45 Technicians often overlook their guest experience role.

38:03 Reach us for a consultation call via LinkedIn.

Today, Jimmy chats with Larry Anderson. Larry shares his journey from hands-on technician to business manager, hammering the importance of surrounding yourself with the right team. Jimmy reflects on the emotional roller coaster of managing customer feedback and the challenges of transitioning to a more managerial role. Larry offers practical advice on making business processes more efficient and selecting the right customers to ensure long-term success.

00:00 Adaptation eases setbacks and unexpected events.

06:36 Quickly remove unsuitable prospects from your business.

10:10 Coaching effectiveness depends on participant readiness.

12:51 Encouraged to hire the best tech talent.

15:42 No obstacles due to quick, structured discussions.

19:12 Motivation surpasses monetary incentives, right people matter.

21:49 Fascination with tech drives continuous learning guidance.

24:16 Rewritten processes are often ignored, causing frustration.

29:59 Group helps maintain focus, but can't cut it.

33:14 Multiple factors contribute to personal growth.

33:56 Coaching questions ROI, personal growth emphasized.

39:24 Realizing past mistakes fosters personal growth.

40:11 Reflecting on future growth and uncertain path.

43:18 Larry's your man for those vehicles.

In this episode, Jimmy chats with David Boyd and Parker Branch. Parker emphasizes the importance of aligning values when seeking advice or mentorship, ensuring that guidance resonates personally and professionally. David shares his own experience, showcasing how advice from a mentor helped him navigate a challenging conflict, highlighting the value of informed counsel. Additionally, the trio discusses the tangible benefits of coaching programs, with an emphasis on setting clear goals and utilizing key performance indicators (KPIs) to measure progress effectively. 

00:00 Coaching is multifaceted and essential for success.

03:50 Coachable mindset and consistency drive improvement.

09:21 Hire and train staff to sustain growth.

11:33 Employee training enhances growth more than sharing.

15:25 Show up, set goals, measure, track progress.

18:44 Reflect on oneself to elevate employee performance.

23:02 Peer support offers diverse solutions and camaraderie.

25:45 Evaluate the credibility of advisers carefully and critically.

28:10 Ask coaches questions to find the best fit.

31:52 Grounding is key to professional success and vision.

35:39 Prioritize passion and teamwork over business success.

40:10 Labor costs affect gross profit significantly.

44:03 Transitioned expert to advisor; assists, and mentors team.

47:43 Implement slow-day plans and continue customer engagement.

48:38 Great rapport, offering discount for timely service.

52:22 Customer appreciation strengthens relationships and trust.

Brian Walker is the Owner and CEO of Shop Marketing Pros. In this episode, he and Jimmy Purdy discuss the challenges and strategies of customer interactions and marketing within the automotive industry. Brian discusses the importance of action in marketing efforts, emphasizing that doing nothing is not an option. Jimmy and Brian also explore the complexities of balancing different roles in a business, highlighting how marketing, HR, and other business aspects require careful management for success.

Visit Shop Marketing Pros here

00:00 Solo trip cut short, returned home early.

09:34 Traveling inspires new possibilities and perspectives.

16:19 Business skills didn't come naturally, causing failure.

18:50 The 2008 crisis revealed my business weaknesses and improvement.

23:25 Handle imperfections well to gain loyal supporters.

31:16 Early web presence grew tech-heavy shop significantly.

34:30 Auto repair undercharging compared to other trades.

40:27 Rebranding needed due to misleading business names.

47:51 Rebranding emphasizes automotive and retains customer goodwill.

50:57 Undervalued service advisors; optimal 1:1 advisor-technician ratio.

53:56 Balancing productivity and needs justifies staffing choices.

01:00:13 Plan marketing strategy annually, and adjust efforts seasonally.

01:05:02 Professionals outweigh DIY for effective Google Ads.

In this episode, Jimmy Purdy and Steph, known as "that Tool Girl," delve into the polarization within the automotive industry, challenging the notion that "the customer is always right." Steph shares her insights on the critical need for clear, effective communication with customers to avoid misunderstandings and disputes. They also tackle the impact of social media on businesses, emphasizing the ethical responsibility of shops to admit and rectify their mistakes.

00:00 Apprenticeship varies; four-year track for automotive.

06:21 Government overreach deters poorly executed vehicle repairs.

13:46 Imports car parts from USA; rotors locally.

18:03 Unnecessary charges for simple repairs, excessive billing.

23:47 Accountable for verifying before ordering parts.

27:10 He avoided admitting fault to protect his ego.

32:53 Fraud persists despite perceived transparency online.

42:25 The Transmission issue led to burned overdrive clutches.

44:19 Customer upset switches service after one mistake.

50:46 Fear-driven avoidance hinders accepting and capitalizing on mistakes.

54:19 Exaggerated video views, unexpectedly reached 3 million.

01:04:46 Professionally handle mistakes, and prioritize the bigger picture.

01:05:40 Viral video causes significant financial impact.

In this episode, Jimmy Purdy is joined by Jeff Compton, a frequent attendee of the SEMA convention. Jeff shares his enthusiasm for walking extensively at the event, even considering it a potential weight loss opportunity. Jimmy highlights the ease of navigating SEMA using the Tesla Loop, which offers free rides around the convention center. The duo also delves into the contrasts between SEMA and Apex conventions, noting SEMA’s vibrant, innovation-focused atmosphere versus Apex's intimate, business-oriented approach.

Check out Jeff Compton and the Jaded Mechanic Podcast here

00:00 Pulling over leads to potential negative outcomes.

06:15 2020: Nightmare event experience with memorable shows.

14:26 Legendary figures are fading, meet them soon.

16:58 Insight into influencer earnings compared to the dealership.

23:20 We don't have to get along, empowering meeting.

31:26 Understand the process, not isolated solutions; broader perspective.

33:25 Networking and learning at seminars and events.

40:16 Discussing In-N-Out Burger availability in Vegas.

48:07 Ask banks about high-interest savings options.

52:39 Harbor Freight should improve Canadian accessibility.

57:36 SEMA showcases innovative tools by young creators.

01:03:36 Passion and community sustain motivation in industry.

01:07:25 Defeat initially, motivation regained from events.

01:12:05 Negativity breeds; face-to-face interactions inspire growth.

01:15:57 Winter trip: SEMA, Constance Noons, Mustang photos.

01:23:58 Keeping our group together makes experiences special.

01:26:29 Tired from travel, struggling to stay awake.

In this episode, Jimmy Purdy is joined by Andrew Clement from "Rogue Wrenching" and the "Changing the Industry" podcast group. Andrew emphasizes the importance of clear communication and setting expectations, sharing how a lack of these can lead to frustration and inefficiency. He also discusses the critical need for continuous learning and development in the automotive repair industry, highlighting his significant income boost from prioritizing education. Additionally, Jimmy and Andrew explore the challenges technicians face in balancing productivity with a healthy work-life balance, underscoring the importance of structured processes and accountability.

00:00 Faulty part causes immediate issues upon installation.

10:01 Industry struggles with time-based billing practices.

13:42 Technicians need guidance for successful business ownership.

18:35 Diverse experience made me a well-rounded technician.

21:26 Success comes from focus and punctuality, not overtime.

29:54 I perform better under pressure, and handling tasks.

35:31 Blame shared; improve skills and environment efficiency.

38:42 Promoting technical experts overlooks management skills.

44:11 Filter frustration, guide thoughtfully, and teach empathy.

51:52 Undefined expectations lead to employee frustration and errors.

53:49 Follow, learn, and manage expectations to build trust.

01:00:14 Importance of a clear, practical employee handbook.

01:06:18 Frequent communication eases difficult manager-employee conversations.

01:10:24 Rescheduled trip necessitated extra vacation request.

01:15:31 Skill improvement increased earnings; prioritizing family balance.

01:20:33 Good communication and trust ensure success.

Jimmy Purdy is joined by Chris Jones, Group Editorial Director at Endeavor Business Media. Chris delves into the significance of team coordination and mutual accountability, highlighting how successful team cultures develop when individuals enforce shared standards. Jimmy shares his personal journey from technician to shop owner, discussing the unexpected leadership responsibilities and the importance of maintaining high standards when hiring staff.

00:00 Evaluates shop owner, advisors, and technicians' communication styles.
03:45 Mechanics explain repairs to ensure customer trust.
09:28 Client expectations drive workflow and accountability.
10:51 Improve relationship by setting mutual expectations positively.
14:36 Reassessing business processes after several years' operation.
17:17 Owners stagnate after reaching individual capability limits.
19:44 Focus on the future and continuous learning.
25:42 Hearing about labor shortages narrows your perspective.
26:59 Shop owner improved success by using data.
29:50 Accountability and reinforcement to maintain established standards.
33:21 Team coordination builds a strong, self-regulating culture.
37:45 Recognize effort, clarify mistakes, reinforce mission's value.
41:45 Use criticism for growth; be a positive leader.
45:23 I became the person I disliked.
47:21 Selective strategy attracts desired clients and success.
50:58 Collective wisdom through group processes offers clarity.
53:32 Balance caring without attachment; life changes unpredictably.
56:04 Stay humble, listen, learn from all sources.

Jimmy Purdy is joined by Dailey Kelley, an experienced technician and shop owner from Bardstown, Kentucky. Dailey shares his insights on transitioning from dealership work to running his own business, highlighting the challenges of managing workflow and avoiding the pitfalls of field calls. Their conversation also covers the intricate world of transmission repairs, discussing the importance of detailed diagnostics and the common issues with high-cost maintenance. 

00:00 Failures happen; sometimes the builder's fault, sometimes not.
09:10 Started trade school, moved, and now works at Ford.
10:58 Dealing with the manufacturer's approval process delays time.
19:20 Consider long-term solutions over temporary repairs.
22:04 Consumers want functioning, warrantied vehicles.
31:09 Facing many issues prefer flat rate payment.
32:14 Struggling to diagnose new vehicle, underpaid time.
41:27 Understanding the wife helps manage shop-related stress.
47:26 Issues with Saturday drop-offs; now using Dropbox.
51:45 Effective communication and fair pricing ensure client satisfaction.
56:56 Learning is continuous; adapt and learn from experiences.
01:00:25 Focus on one task at a time.

In this part 2 episode, Jimmy Purdy and David Marks discuss the critical role of effective communication in auto repair services. David highlights how understanding customer needs and tailoring communication can significantly improve service delivery and enhance customer satisfaction. The duo also explores the importance of creating a respectful and supportive work environment to retain employees and foster team morale. Finally, they discuss the transformative impact of proper training and education in the industry to maintain high standards and adapt to evolving customer expectations.

00:00 He sought feedback, got honesty, and she quit.
04:53 Dealer techs face challenges transitioning to independent shops.
08:17 Employees stay for appreciation, trust, and flexibility.
12:25 Addressing missed targets despite best efforts hard.
13:30 Hire professionals for expertise; avoid gray areas.
18:00 Many shops prioritize hierarchy over collaborative leadership.
19:53 Admit mistakes first; easier to approach others.
23:49 Upbringing influences adults’ understanding of responsibilities.
27:30 Build meaningful community-focused jobs, not just paychecks.
29:54 Adapt to generational and demographic differences in business.
32:09 Consumers may need dealers for advanced repairs.
38:35 Major issue: Consumer education lacking, focus on entertainment.
39:48 Better communication with businesses leads to satisfaction.
43:06 Willing to pay more for quality service.

Jimmy Purdy is joined by David Marks, owner of a full-service auto repair and used car dealership. David emphasizes the importance of having the diagnosing mechanic perform the repair to avoid blame-shifting and unresolved issues. Jimmy and David dive into the challenges of managing multiple employees, stressing the need for integrity and effective leadership. They also explore the financial viability of flipping cars versus just performing repairs, sharing insights from their personal experiences.

00:00 Keeping local tax revenue for well-managed municipalities.
04:12 America's evolution: Horse to car to electric vehicles.
09:33 Stopped accepting cars, too many waiting repairs.
10:47 Nothing wrong with being an auto repairer.
15:41 Issued repair credit to a dissatisfied customer.
17:59 What do we do in tough situations?
21:53 Let the diagnostician fix the identified issue.
22:57 Plug cat causing Kia CVT transmission issues, possibly.
27:03 Employees' home responsibilities affect job performance.
29:57 Experienced interviewees often make the worst employees.
33:32 Soft skills matter more than technical qualifications.
37:20 Overconfidence leads to disillusionment and financial trouble.
40:25 Dedication matters more than certification in automotive.
42:56 Modernize training programs to meet industry standards.
45:32 Committed automotive experience vital for dedicated applicants.