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TitreDateDurée
Why More Discipline Is Not the Answer for Entrepreneurs and What to Do Instead with Craig Ballantyne06 Jun 202500:48:23

Are you working hard, staying disciplined, and STILL not seeing the freedom or results you want as an entrepreneur?


In this episode of the Garlic Marketing Show, Ian Garlic sits down with Craig Ballantyne, author of The Dark Side of Discipline and co-owner of EarlyToRise.com, to unpack the surprising truth about discipline, identity, and business vision.


Craig reveals how entrepreneur burnout is often the result of misguided discipline and why effortless discipline built around clarity and systems is the key to long-term growth. He also shares his top coaching funnel strategy, how he uses audiobooks and video testimonials to convert, and why AI will never replace coaching grounded in human connection.


Whether you're a high performer or business coach, this episode will reshape how you think about productivity, identity, and building a business that doesn’t burn you out.


What You’ll Learn:


  • The Dark Side of Discipline and Filtering the Right Habits
  • How Accountability Creates Effortless Discipline
  • Finding Your Why and Creating a Vision Filter
  • When “Good Habits” Sabotage Great Outcomes
  • The Perfect Day Formula and Writing Life into Reality
  • Vision Misalignment and the Cost of Choosing the Wrong Market
  • Eliminating vs. Adding More Discipline
  • Building a New Identity with Systems
  • Coaching and Audiobooks as Discipline Tools
  • Craig’s Most Profitable Funnel and Russell Brunson’s Unintentional Boost
  • Will AI Replace Coaching? Craig’s Thoughts
  • Why Human Connection Still Wins


Connect with Craig Ballantyne:




Resources:


Hosted on Acast. See acast.com/privacy for more information.

The Key Person to Find If You Want to Grow a Two-Person Team and Run a Seven-Figure Agency05 Jun 202500:27:52

Most agency owners are tired of trying to do it all, from sales to fulfillment to client management. Hiring more people isn’t always the answer. The key to real growth is finding the right person who can handle operations and free you up to scale.


In this episode of the Garlic Marketing Show, Brittany Filori, CEO of 51Blocks, reveals why most agencies struggle with white-label partners, how to optimize websites for Gen Z and Millennials, and why SEO is evolving as websites become less important. She also dives into AI’s impact on marketing, what to be cautious of, and whether it’s better to build or buy an agency.


What You’ll Learn:


  • The Biggest Problem Agencies Have With White-Label Partners
  • Why Most Agency Owners Are Tired of Trying It All
  • The Key Hire That Will Let You Scale Without Adding a Massive Team
  • The Advantage of Using a White-Label Partner the Right Way
  • Why They Don’t Have Account Managers at the Forefront
  • Taking Advantage of SEO and AI Before It’s Too Late
  • The Biggest Risks to Watch For in AI-Driven Marketing
  • Optimizing Websites for Gen Z and Millennials
  • Why SEO Is Changing as Websites Become Less Relevant
  • What Brittany Would Do If She Were Starting an Agency Today
  • Buying vs. Building Your Agency and Which One Makes More Sense



Connect with Brittany Filori:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

The Biggest Mistakes Digital Agencies Make Before Selling and How to Scale Profit for an Exit06 Mar 202500:31:09

Most agency owners think selling their business will be easy. The reality? Most agencies aren’t even sellable.


Jonathan Baker, Practice Lead, M&A at Punctuation, breaks down exactly how to make your agency valuable, what buyers actually look for, and how to avoid the biggest M&A mistakes.


If you’re even thinking about selling your agency, you need to start setting it up NOW.


What You’ll Learn:


  • The truth about selling a digital agency
  • What’s a healthy profit margin for an agency? (If it’s under 20%, you’re in trouble)
  • How much should agency owners actually pay themselves? (Most get this wrong)
  • The #1 component to scaling an agency’s profit for exit
  • Why founder-led sales are a trap (and what to do instead)
  • How to price your agency services (hourly rates vs. value-based pricing)
  • The biggest growth mistake agencies make before selling
  • How to find a fun AND profitable niche


Connect with Jonathan Baker:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

The Stories Business Owners Tell Themselves with Lisa Bloom03 Oct 202200:27:09

Your stories of yourself can GREATLY affect your outlook in life.


But what if I tell you that there are two sides to a story and that you can change how you live your life by switching your perspective on your story?


On this episode of the Garlic Marketing Show, Lisa Bloom the founder of Story Coach teaches us the importance of stories in regard to how we live our lives.


What You’ll Learn:
  • The Truth is RELATIVE
  • How stories can change perspectives
  • The human blockages
  • The Inner and Outer Story


Connect with Lisa:

Find Lisa on LinkedIn!

Tell your story with Lisa

Read Lisa’s book: The Story Advantage


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Charles Byrd: Find and Connect with the Perfect Partners for Your Business23 Sep 202200:21:50

Marketing platforms are amazing– don’t get me wrong. But those are environments that you could never control.


But what exactly is within your control? YOUR PARTNERS.


And Charles Byrd, the CEO of Pure JV, teaches us how to find partners that are the most effective for business growth on this latest episode of the Garlic Marketing Show.


At the end of the episode, you'll be able to hear Jackson Milan's case story for Charles and Pure JV!


What You’ll Learn:
  • Growing companies through partnerships
  • Zero Ad spend marketing
  • Identifying your ideal partners
  • The number 1 rule in partnerships
  • Connecting with your ideal partners


Connect with Charles:

Find Charles on LinkedIn

Visit Charles’ Website

Work with Charles


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

TikTok Ads for Lead Generation for Agencies and Coaches with Matt Johnston, Guide Social22 Sep 202200:38:41

Those ads you see on your For You Page, do you often remember what makes them stand out? What do you think differentiates them from any other ads that you see?


On this episode of the Garlic Marketing Show, Matt Johnston, the CEO and Founder of Guide Social, joins us to reveal the secret of how to navigate TikTok and what makes platform ads enticing and engaging.


What You’ll Learn:
  • TikTok: The New Digital Playground
  • The Art of Engagement
  • Interrupting The Pattern
  • The Secret of Creating Engaging Content on TikTok
  • Empathizing with Your Target Market


Connect with Matt:

Find Matt on LinkedIn!

Work with Matt!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Founders Space Steve Hoffman on Marketing for GrubMarket IPO16 Sep 202200:29:37

Innovation is key to winning. This can be applied to EVERYTHING.


But on this episode of the Garlic Marketing Show, we have Steve Hoffman, the CEO of Founders Space, talking about innovation in the marketing space that a lot of people overlook.


What You’ll Learn:
  • The BIG Idea for YouTube
  • Hiring the Best Sales and Customer Support That Innovate
  • The Big Mistake Companies Make With Marketing Channels
  • The GOLDEN RULE in Innovation
  • Surviving A Start-Up


Connect with Steve:

Find Steve on LinkedIn

Work with Steve and his Team

Grab a copy of Steve’s book!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

B2B Linkedin Outreach Strategies for 2022 (that won't piss off your prospects) | Hrachya Ghazaryan15 Sep 202200:26:15

Does LinkedIn still work to get you leads nowadays?


The answer? YES. But only if you do it right.


That is why on this episode of the Garlic Marketing Show, we have Hrachya Ghazaryan, CEO of Leadarto, talking about the right way to collect and engage with leads on LinkedIn.


What You’ll Learn:
  • The power of LinkedIn
  • Is LinkedIn Dying?
  • Key Points to Succeed on LinkedIn
  • The Importance of a CRM
  • LinkedIn’s BIG Issue with content


Connect with Hrachya:

Find Hrachya Ghazaryan on LinkedIn

Work with Hrachya Ghazaryan’s Team


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Audiobook Creation and Marketing with Michelle Prince09 Sep 202200:15:12

As an author, you should know how audiobooks have made a significant impact since the pandemic. It is important to sharpen up your skills as an author to be able to catch up with the trends that may or may not break your career.


On this episode of the Garlic Marketing Show, Michelle Prince, the CEO of Performance Publishing Group, teaches us insider secrets to writing and marketing a successful audiobook.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today at iangarlic.com/booksales


What You’ll Learn:
  • How to make an Audiobook
  • Things you need to make an Audiobook
  • How not to make an Audiobook
  • Should you get a voice actor?
  • Marketing your audiobook


Connect with Michelle:

Find Michelle on LinkedIn

Work with Michelle and her Team


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

The Best Way to Market Your Business Book: Direct Mail Experiences with Mark Stern08 Sep 202200:08:39

We’ve seen books that have been marketed through Amazon, Facebook, Google, etc.


But on this episode of the Garlic Marketing Show, Mark Stern, the founder of Rough Streak Digital, unfolds the secret to unconventional book marketing that creates AMAZING results for his clients.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today at iangarlic.com/booksales


What You’ll Learn:
  • How to turn your book into an experience
  • Harnessing the Physical experience in a book
  • Making people talk about YOUR BOOK
  • The BESTSELLER Hacks


Connect with Mark:

Find Mark on LinkedIn

Work with Mark!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

How to Get Your Book into Bookstores and as a USA Today Bookseller with Alinka Rutkowska07 Sep 202200:27:47

So you want to write a bestseller?


On this episode of the Garlic Marketing Show, Alinka Rutkowska from Leaders Press reveals the KEY ELEMENTS that make a USA TODAY BESTSELLER. With these tips, your book could be listed as one of the top-selling books.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today at iangarlic.com/booksales


What You’ll Learn:
  • Why books are great to market your business
  • How to get your book out of the shelf
  • What makes people bored of reading books
  • Books and Physical Real Estate
  • Reverse- engineering an Amazing Book


Connect with Alinka:

Find Steve on LinkedIn

Listen to Steve’s Podcast: The Unstoppable CEO

Get Steve’s Book: The Million Dollar Book


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Kary Oberbrunner's Guide to Marketing Your Book with NFTs06 Sep 202200:38:58

On this episode of the Garlic Marketing Show, Founder of Igniting Souls Publishing Agency Kary Oberbrunner reveals the first 4 income streams every author should have. He also explains the audiobook strategy he learned.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today at iangarlic.com/booksales


What You’ll Learn:
  • How Kary created the 18 streams of income
  • Preventing  "Buyer Whiplash"
  • The First 4 income streams every author should have
  • The secret of the Bounty Link audiobook
  • David Goggins audiobook strategy


Connect with Kary:

Find Kary on LinkedIn

Work with Kary and his Team


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

How to Get 5000 Leads for Your Digital Agency with a Book with Steve Gordon05 Sep 202200:27:35

Selling books isn’t just a business– it’s marketing for your business. Imagine having an agency and a book that leads your prospects to your agency. Wouldn’t that be amazing?


On this episode of the Garlic Marketing Show, Steve Gordon, the author of the "Million Dollar Book," explains how you can use book writing to help market your business like no other marketing tool.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.


What You’ll Learn:
  • Why books are great to market your business
  • How to get your book out of the shelf
  • What makes people bored of reading books
  • Books and Physical Real Estate
  • Reverse- engineering an Amazing Book


Connect with Steve:

Find Steve on LinkedIn

Listen to Steve’s Podcast: The Unstoppable CEO

Get Steve’s Book: The Million Dollar Book


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Ralph Burns on Scaling Ads and Mastering Multi-Channel Marketing for Business Growth28 Feb 202500:59:57

Your ads are lying to you. Meta says you have a 4X ROAS. So does Google. So does YouTube. But where is your actual revenue coming from?


In this episode of the Garlic Marketing Show, Ralph Burns, Founder & CEO of Tier 11, reveals why most businesses waste ad spend chasing misleading metrics and how to fix it. Plus, Ad platforms want credit for every sale, but if you don’t know which channels actually work, you’re wasting money and missing real growth opportunities.


If your ads aren’t scaling or your data is leading you in the wrong direction, connect with Ralph Burns at tier11.com.


What You’ll Learn:


  • Why ROAS Inside Ad Platforms Doesn’t Tell the Full Story
  • The Biggest Mistake Ad Agencies Make That Keeps Businesses Stuck Instead of Scaling
  • How to Track Customer Journeys Across Facebook, Google, YouTube, and Email
  • Why Most Black Friday and Holiday Campaigns Fail
  • How Tier 11 Helps Brands Clean Up Analytics and Scale the Right Ads

Connect with Ralph Burns:



Resources:




Hosted on Acast. See acast.com/privacy for more information.

How to Write a Book That Makes a Difference and People Share with AJ Harper02 Sep 202200:32:05

Did you know that there is a formula to writing a great book?


On this special episode of the Garlic Marketing Show Book Series, Book Author AJ Harper reveals her specific formula for writing GREAT books that a lot of BIG AUTHORS are already using.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.


What You’ll Learn:
  • The ‘Call to Greatness’
  • Why taking shortcuts is bad for your book
  • The most effective way to get stories for your book
  • The right way to interview for your book
  • How to market your book correctly


Connect with AJ:

AJ Harper on LinkedIn

AJ Harper on Facebook

Visit AJ’s Website!

Get the book: Write A Must Read


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel


Hosted on Acast. See acast.com/privacy for more information.

The Power of Short, Helpful Books for Nonfiction Business Authors (that want to get clients) with Mike Capuzzi01 Sep 202200:30:43

As humans evolve their ways, everything else around has to adapt. Otherwise– EXTINCTION. This same concept applies to marketing, business, and even books.


That’s why on this special episode of the Garlic Marketing Show Book Series, we have Author Mike Capuzzi to teach us about why AUTHORS should evolve in how they write their books. Discover his favorite, interesting techniques on book marketing, including on Amazon.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.


What You’ll Learn:
  • The Magic of Short Books
  • The Problem with Books With Bloat
  • What is a "Shook"
  • The Science of becoming an Amazon Bestseller (and why you shouldn't do  it)
  • Guerilla Marketing of Free Books


Connect with Mike:

Mike Capuzzi on LinkedIn

Work with Mike!

Listen to Mike’s Podcast


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Create a Book Proposal to Get an Agent and Get Published with Lisa Tener31 Aug 202200:19:49

Do you want to write a book, but no agent seems to accept your proposal? Lisa Tener, “The Book Coach,” has your back.


On this special episode of the Garlic Marketing Show Book Series, she reveals insider secrets to help you publish your book as quickly and as easily as possible.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.


What You’ll Learn:
  • How to write a Book Proposal
  • The Components of an Amazing Book Proposal
  • How to get your Book Proposal Accepted
  • What to do When Getting a Creativity Block
  • How to Write a Book When You Can’t Write


Connect with Lisa:

Find Lisa on LinkedIn

Follow Lisa on Twitter

Check out Lisa’s Blog

Learn more about Lisa Tener



Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Amazon Ads Course for Nonfiction Books with Alex Strathdee30 Aug 202200:38:19

Unlike Facebook, Amazon advertising is a mystery to many.


In this special episode of the Garlic Marketing Show Book Series, Alex Strathdee reveals the mysteries of running Amazon ads for book authors.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.


What You’ll Learn:
  • The best time to run Amazon Ads
  • Step-by-step guide to running Amazon Ads
  • Why most books don’t sell
  • What works and what doesn’t: Amazon Ads
  • The Unspoken truth about Amazon Ads algorithm


Connect with Alex:

Work with Alex

Checkout Alex’s Podcast!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Sales Conversation Tips with Author Andy Paul26 Aug 202200:34:00

Sales is a heavy, complex topic to talk about. It can be difficult to find the right words, and even harder to find the right salesperson.


On this episode of the Garlic Marketing Show, we have invited Andy Paul, the author of “Sell Without Selling Out,” to reveal all the sales techniques that you might need.


What You’ll Learn:
  • Why do people have a bad idea about sales?
  • Sell Without Selling Out
  • Selling Out VS Selling In
  • The definition of value for a salesperson
  • THE SIMPLEST metric of a sales conversation
  • The REAL key to a seven-figure, great sales team


Connect with Andy:

Find Andy on LinkedIn

Buy Andy’s Book!

Visit Andy’s Website!

Send Andy an Email -> andy@andrewpaul.com


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Ben Goetz EOS Implementor Talks About How to Clarify Vision to Grow26 Aug 202200:31:39

Many entrepreneurs find themselves feeling stuck when it comes to growing their businesses. They know they need to take action, but they don't know where to start.


On this episode of the Garlic Marketing Show, EOS implementor Ben Goetz reveals how to implement the EOS to grow your business. He explains how the system can help you get clear on your vision, set priorities, and delegate effectively.


What You’ll Learn:
  • Building a leadership team to help you with Growth
  • Transform Sales Dreams into Sales Goals
  • How to clarify your company's VISION
  • Growing through the proper acquisitions
  • How long does it take to REALLY find your Unique Differentiators


Connect with Ben:

Find Ben on LinkedIn

Work with Ben!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Visionary Integrator Relationship That Led to the Rocket Fuel Exit with Casey Cavell23 Aug 202200:31:22

Growing your business is a challenge when you don’t know who plays what role in running it.


On this episode of the Garlic Marketing Show, Casey Cavell, the Founder of Kingdom House Social and Legacy 4:12, reveals how you can organize your business and your role in your business to maximize your business’ growth.


What You’ll Learn:
  • The SMART Method
  • How to plan your Timeline
  • The Difference between Integrator and Visionary
  • How to be a good integrator/visionary
  • Finding your Market


Connect with Casey:

Find Casey on LinkedIn

Find Casey on Facebook

Follow Casey on Twitter

Work with Casey and His Team!

Visit Casey’s Website


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Digital Marketing Onboarding Process with Taylor McMaster, Dot & Company19 Aug 202200:24:36

Do you want to grow your business but you feel stuck?


On this episode of the Garlic Marketing Show, Taylor McMaster, Founder, and CEO of Dot & Company, reveals the REAL reasons why you should have an account manager. McMaster explains that having an account manager can help improve your communication with customers, manage customer expectations, and more.


What You’ll Learn:
  • The importance of  onboarding
  • How great onboarding will improve your sales
  • The 3 step process of improving account management
  • The Best Project Software for Agencies from Taylor
  • How to create a great agency onboarding process


Connect with Taylor:

Find Taylor on LinkedIn

Work with Taylor and her team!

Listen to Taylor’s Podcast!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Online Workshop Creation Plan That Grew a List to 100,000 with Liam Austin18 Aug 202200:34:21

If you’re not running any webinars for your service-based business, or are not doing it right at all, you might be leaving opportunities and money on the table.


In this episode of the Garlic Marketing Show, Liam Austin, the CEO of Entrepreneurs HQ, exposes how he uses webinars to create more income streams and opportunities for himself and his business.



What You’ll Learn:
  • Summits vs Workshops
  • How to decide on the best Workshop for you
  • How to transform your business with QUICK WINS
  • The #1 Biggest Mistake in Workshops 
  • How to create an online workshop for high ticket offers


Connect with Liam:

Find Liam on LinkedIn

Learn more from Liam

Get the Ultimate Workshop Checklist now!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Follow Up with Sales Prospects Without Annoying Them with Jim Padilla, Gain the Edge16 Aug 202200:36:44

Sales isn’t an easy job. But it is certainly ONE SKILL that every entrepreneur has to have.


That is why on this episode of the Garlic Marketing Show, Jim Padilla, the Global Impact Strategist, reveals KEY sales practices that make a successful and great salesman.



What You’ll Learn:
  • The right salesman mindset
  • The importance of follow up
  • Why prospects don’t buy
  • In the mind of a client
  • The right sales system to drive sales


Connect with Jim:

Find Jim on LinkedIn

Everything you need on Jim RIGHT HERE


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Boost Sales and Streamline Operations with CRM Strategies from Nelson de Miranda26 Feb 202500:24:10

What’s holding back your business growth? CRM expert Nelson de Miranda shares how Method.me integrates with accounting platforms like QuickBooks to streamline operations, improve follow-ups, and grow profits. Hear real success stories, including a company doubling its revenue and a pool services business transforming its workflow. Learn how to leverage CRM tools to identify your best customers, optimize sales processes, and create a seamless customer journey.


Here’s what you’ll learn in this episode:


  • How Method.me integrates sales and accounting for efficiency
  • Real-life success stories of businesses transforming with CRMs
  • Practical steps to start building the perfect CRM strategy for your business
  • The overlooked power of follow-ups in scaling sales and profit


Connect with Guest:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

E-commerce Advertising Strategy for Lifestyle Brand Grew Luggage Brand Delsey Luggage 142% with Samir Balwani from QRY12 Aug 202200:27:41

Since the COVID pandemic, competition in the e-commerce space has increased. That is why as an e-commerce entrepreneur, you need to find your edge.


On this episode of the Garlic Marketing Show, Samir Balwani, the CEO of QRY reveals his TOP e-commerce tips you can apply to your business that helped Delsey Luggage grow by 142%.


What You’ll Learn:
  • One of the worst questions you can ask on a survey
  • How cruise lines use the SurveyConversation to overcome the challenges
  • The Worst Survey Scale according to Matt Champagne
  • The best time to ask for a survey
  • How to use surveys to keep your clients forever


Connect with Samir:

Find Samir on LinkedIn

Work with Samir and his Team

Follow Samir’s Blog!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Best Customer Survey Questions to Improve Client Retention with Dr. Matt Champagne09 Aug 202200:45:14

Who would have thought that there is a science to conducting surveys?


On this episode of the Garlic Marketing Show, Dr. Matt Champagne reveals the psychology of conducting surveys. He also explains how you can maximize your survey’s potential in understanding and keeping your current clients.


What You’ll Learn:
  • One of the worst questions you can ask on a survey
  • How cruise lines use the SurveyConversation to overcome the challenges
  • The Worst Survey Scale according to Matt Champagne
  • The best time to ask for a survey
  • How to use surveys to keep your clients forever


Connect with Matt:

Find Matt’s LinkedIn here!

Check out his website!

Get the 9 Principles of Customer Feedback today!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Simply Noted's Direct Mail Strategy: The Best Copy for Automated Postcards, Rick Elmore02 Aug 202200:20:27

Direct mail isn’t a new thing. In fact, it has been evolving these past years. But what if standing out means that you would have to DEVOLVE?


Discover how SimplyNoted CEO, Rick Elmore, uses this one direct mail technique that changed their lives and their clients on the latest Garlic Marketing Show episode with Ian Garlic.



What You’ll Learn:
  • How to stand out with direct mail
  • Direct mail technique that will make you say “how did I not think of that?!"
  • The best way to write direct mail
  • How to prepare for direct mail
  • How to use direct mail to make your readers convert
  • Nurturing your customers with Direct Mail


Connect with Rick:

Work with Rick and his team!

Follow Rick on his LinkedIn


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

How Lawyers SHOULD Act in Marketing Videos VS in the Courtroom with Susan Ibitz28 Jul 202200:33:13

Just when you thought business is just all about marketing and operations, this episode is going to tell you otherwise.


On this episode of the Garlic Marketing Show, Susan Ibitz, the Founder of Human Behavior Lab and what you would call a Human Behavior Hacker, reveals details on how you could win negotiations and more clients.



What You’ll Learn:
  • The Importance of Profiling
  • One trait the best profilers have in common
  • How to successfully pitch to Shark Tank Investors
  • What most Lawyers fail to do for their clients
  • One HARMFUL MISTAKE Businesses Make


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Stephan Spencer's Questions to Ask Before Hiring an SEO Expert26 Jul 202200:06:40

SEO is the talk of the town.


You can see how there is a sudden demand for SEO in the last few years.


And everyone is just fighting to rank FIRST in their own niche.


SEO techniques are also being introduced here and there, but what works exactly?


On this episode of the Garlic Marketing Show, Stephan Spencer, the CEO of NetConcepts, revealed UNSPOKEN SEO TRUTHS that you may not even know about.


What You’ll Learn:
  • One thing that older websites need to do
  • The content strategy that WILL STAY RELEVANT almost forever
  • Quantity or Quality: What works?
  • How to write comprehensive content that RANKS
  • Tips to hire INCREDIBLE SEO Talents


Connect with Stephan:

Stephan Spencer’s LinkedIn

Stephan Spencer on Twitter

Stephan Spencer on Instagram

Book a Call with Stephan

Work with Stephan’s Team

Learn more SEO with Stephan’s Podcast

Learn more about Self Growth with Stephan’s Podcast


Resources:

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Brand Loyalty is Dying. Why That’s Great for Your Business. Alex Melen, SmartSites15 Jul 202200:37:44

Since the Pandemic, digitalization has evolved and has taken over people’s preferences.


Because of this human shopping behaviors have also changed affecting tons of businesses and marketing methods.


On this episode of the Garlic Marketing Show, Alex Melen, the Co-Founder of SmartSites, teaches us about Marketing practices that NO LONGER WORK and how to DO IT RIGHT TODAY.


On top of that, he also shares how he got to grow his agency 2X in a short span of time.




What You’ll Learn:
  • Digital Advertising killed Brand Loyalty
  • The Trends that the Pandemic Birthed
  • The Reason for Revlon’s Bankruptcy   
  • "The Amazon Experience"
  • The Biggest Mistakes on Websites right now


Connect with Alex:

Find Alex on LinkedIn

Find Alex on Facebook

Find Alex on Twitter

Find Alex on Instagram

Visit Alex’s Website

Work with Alex’s Team


Resources:

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HubSpot Growth Strategy for SaaS Company with Louis Garcia, Media Garcia14 Jul 202200:20:26

Hubspot is still a mystery to many business owners.


But understanding such a powerful tool can skyrocket your business IF USED THE RIGHT WAY.


On this episode of the Garlic Marketing Show, we have Louis Garcia, CEO of Media Garcia, revealing interesting ways to maximize Hubspot that had helped him grow a SaaS Company.



What You’ll Learn:
  • The First Red Flag In Hubspot for SaaS Companies
  • The Quick Place to Improve for Better Email Deliverability
  • The 80/20 Rule
  • Creating 1 to 1 Email Strategies that drive immediate results
  • How to prevent list churn and recapture 6% of your list


Connect with Louis:

Louis Garcia on LinkedIn

Work with Media Garcia

louis@mediagarcia.com


Resources:

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How to Write Social Video Ads That Convert with Matt Johnston12 Jul 202200:47:47

Videos are one of the best ways to stand out in a noisy digital environment.


But having millions of videos to choose from online, HOW DO YOU BREAK THE NOISE EVEN MORE?


On this episode of the Garlic Marketing Show, Matt Johnston, the Founder of Guide Social, reveals the way he thinks and puts ideas into reality that help his clients convert their customers.


What You’ll Learn:
  • Using Comedy to Create Amazing Video Ads
  • The Secret Sauce to Writing a Good Video Ad
  • More Tips on Writing a Good Video Ad
  • The Family Guy Technique
  • The 4 R’s


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LinkedIn

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Resources:

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Scale your Digital Agency fast with Partnerships with Alex Glenn from Partnerhub08 Jul 202200:30:44

NO MAN IS AN ISLAND. Or should I say: No agency should be an island.


Because if you’re aiming for growth, partnerships are the fastest way to get there.


On this episode of the Garlic Marketing Show, Alex Glenn, the Founder of Partner Hub, teaches us the importance of partnerships as you grow your agency. Discover how to build the best partnerships and the dos and don’ts in partnership.



What You’ll Learn:
  • The myth of the "Digital Media Agency"
  • The Types of Agency Partnerships to help you Scale and Grow Faster
  • How to talk to partner managers
  • The KPIS to Scale your digital agency
  • The problem with agencies making 100% custom solutions


Connect with Alex:

Alex Glenn’s LinkedIn

Work With Partner Hub

Follow Alex on Twitter


Resources:

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RV Rental Marketing Strategy that Grew Ondevan Campervan 146% with Luke Aulin07 Jul 202200:25:13

Do you belong to the rental business space?


In this episode of the Garlic Marketing Show, Luke Aulin, the CEO of RTOWN, reveals how they helped RV Rental Company Ondevan Campervan grow by 146% with the help of website development and other digital strategies.


What You’ll Learn:
  • Big mistakes business owners make that COST THEM A LOT
  • Identifying your digital marketing priorities according to your goals
  • What sucks today about digital marketing
  • The #1 thing you should do for your RV rental company


Connect with Luke:

LinkedIn

Work with RTOWN

Follow Luke on Twitter


Resources:

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Corey Quinn on Scaling an Agency from $20M to $150M with Outbound Sales and Niche Specialization29 Jan 202500:46:18

Struggling with founder-led sales? Wondering how to scale your agency sustainably?


Corey Quinn brings 17 years of agency expertise, including scaling Scorpion from $20M to $150M. Now, he’s helping agencies escape founder-led sales with proven strategies.


If you’re ready to scale your agency, you don’t want to miss this! 🚀



What You’ll Learn:


  • How to Connect Sales And Marketing
  • How to Learn Why People DON'T Choose Your Agency
  • The Keys to Growing an Agency from $20 Million to $150 Million
  • #1 Salesperson for 19 Consecutive Quarters Selling PPC and Seo Selling Six-figure
  • The Importance of Not Depending on Inbound Lead Referral



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Resources:


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WWE Marketing Strategies to Sell Out a Whole Stadium with Rob Aurelius05 Jul 202200:16:14

It’s not every day that we get insider information about the WWE


But on this episode, we are getting a little inside sneak peek on the marketing of the WWE. Rob Aurelius, Co-Founder of ARCG Media discusses the very strategy that they use to get the word out there, selling more seats for their shows.



What You’ll Learn:
  • Marketing Strategies that work for WWE
  • How WWE Get more people to watch their shows
  • Content that gets WWE watchers Hooked
  • How WWE opens doors for Marketing Opportunities


Connect with Rob:

LinkedIn

Follow Rob on Twitter

Follow Rob on Instagram

Follow Rob on Tiktok

Message Rob on Facebook

Work with Rob and His Team


Resources:

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Mark Stern’s Custom Box: Creating Next Level Direct Mail Courses and Books01 Jul 202200:34:33

It’s so easy to get into marketing nowadays, especially now that digital platforms are easier to access than ever. But now that there are so many people into digital marketing, it can be hard to stand out.


In this episode of the Garlic Marketing Show, Mark Stern, the CEO of CustomBox Agency has the solution: CUSTOM BOXES through direct mail.


What You’ll Learn:
  • Leveraging Direct Mail 
  • How to trigger all 5 senses of your customers
  • Is the market ready for Augmented Reality?
  • Building brand awareness through SMELL


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LinkedIn

Work with Mark!


Resources:

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Growth-Driven Design for an Educational Institution's Enrollments by 65% with Shannon Zastrow from Rocketship30 Jun 202200:31:02

Who would have thought that educational institutions also need some form of marketing?


In this episode of the Garlic Marketing Show, Shannon Zastrow, the Owner of Rocketship, reveals how he helped grow an educational institution’s enrollments by 65% in 2022 through web design and SEO.



What You’ll Learn:
  • The Features Educational Institutions Need to Have 
  • The Importance of a Scalable Platform
  • How to get improved results EVERY month through GDD 
  • Winning and Promoting the National Blue Ribbon Award
  • Answering the BIG questions parents are asking


Connect with Shannon:

LinkedIn

Work with Rocketship

Follow Rocketship on LinkedIn


Resources:

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How to Get More Deal Flows as a Franchise Investor with Erik Van Horn28 Jun 202200:39:16

There is a lot more going on in investments than you think.


On this episode of the Garlic Marketing Show, the founder of the Franchise Tribe, and investment expert, Erik Van Horn reveals his secrets to generating more and more investment opportunities.



What You’ll Learn:
  • The sign of a bad business partner
  • How to find amazing business partners
  • How to connect with BIG NAMES
  • Things Erik wished that His Younger Self Knew
  • Your Network is Your Net Worth: Real-life example
  • Finding Opportunities and Leverages


Connect with Erik:

LinkedIn

Join the Tribe of Investors

Listen to Erik’s Podcast!



Resources:

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How to Build a Company with a Stable, Predictable, and Transferrable Cashflow with Ryan Tansom21 Jun 202200:31:10

Sometimes business owners focus on marketing so much that they tend to forget that they also need to pay attention to the numbers if they still want to be profitable by the end of the day.


On this episode of the Garlic Marketing Show, Ryan Tansom, the Co-Founder of Arkona LLC, shares with us the importance of the numbers behind marketing.



What You’ll Learn:
  • How to build a valuable business
  • Why you should be focusing on cash flow that is SUSTAINABLE, PREDICTABLE, and TRANSFERABLE
  • Building a marketing plan based on your profitability
  • Approaching things with careful thought: Why you shouldn’t be firing your cannonballs before your bullets
  • The Baby Boomer’s generational problem


Connect with Ryan:

LinkedIn

Follow Arkona on LinkedIn

Work with Arkona



Resources:

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Insurance Ad Marketing Strategy that 10X’d an Insurance Carrier's ROAS with Marcus Cudd17 Jun 202200:21:12

Running successful ads requires a lot of skill and patience.


If you don't have those qualities, you’re better off not doing ads.


On the latest episode of the Garlic Marketing Show, Marcus Cudd of SearchworxX, reveals the IMCA award-winning advertising strategy that grew an Insurance Company’s ROAS 10X.



What You’ll Learn:
  • The Process That 10X’D An Insurance Carrier’s ROAS
  • ONE THING That Made a Huge Difference
  • Why Focusing on ONE Marketing Channel Is Not Enough
  • Why Creatives Are Crucial


Connect with Marcus:

LinkedIn

Work With Marcus and His Team

Follow Searchworxx on LinkedIn

Follow Searchworxx on Twitter


Resources:

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How SegMetrics Saved a Company from Losing 80% of Their Leads in One Email with Founder Keith Perhac16 Jun 202200:32:17

Every marketer’s dream is to be able to track every move of their customers. SegMetric have made that a reality.


On this episode of the Garlic Marketing Show, Keith Perhac, the CEO and Founder of SegMetrics, talks about how he and his team saved 80% of their client’s leads that could have gone down the drain.


What You’ll Learn:
  • TO THE RESCUE: How They Saved 80% Of Their Client’s Leads
  • How to do it: Analyzing How, Where, and When You Messed Up
  • “Marketing is Putting Your Product In Front of the Right People At the RIght Time”
  • The Purpose of the ‘We F***** Up’ Email
  • The Billboard Effect


Connect with Keith:

LinkedIn

Tweet with Keith

Experience Segmetrics


Resources:

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2022 Fashion Brand Facebook Advertising Strategy That 5x'd a Brand's ROAS with Jessie Healy14 Jun 202200:34:04

Facebook, or should I say Meta Ads, is quickly evolving as more and more users are becoming smarter with the use of social media.


Discover how Jessie Healy, the CEO of Webtopia is rocking it and even grew a fashion brand’s ROAS to 5.2x.


Get all her tips and strategies on this episode of the Garlic Marketing Show.


What You’ll Learn:
  • The Facebook Ads Process that Gave a Fashion Brand a 5.2 ROAS 
  • Most Agencies Don’t Emphasize This Critical Step Before Advertising
  • A Simple Targeting Strategy That Works Impressively
  • The Creative Styles That Work TODAY on Facebook Advertising
  • How Your Environment Affects the Way You Strategize


Connect with Jessie:

Connect with Jessie Healy:

Work with Jessie’s Team

Join Jessie’s Facebook Group


Resources:

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Jared Yellin on Founding a Tech Company Without Tech Experience13 Jun 202200:33:46

We’ve all had this EUREKA moment, whether we’re on a walk, in the shower, or wherever, that gives us the idea that we could be the founder of the next Facebook or Amazon.


But without the right guidance and knowledge, taking the next steps in developing these ideas seems impossible.


That’s why on this episode of the Garlic Marketing Show, the Founder of Project10K and Synduit, Jared Yellin, shares his journey on how he got started with his innovative ideas and is now helping others build their own ideas.


What You’ll Learn:
  • Failure is NOT The End Of Your Journey
  • How a Non-Tech Expert Is Planning to Found 10,000 Tech Companies in 10 Years
  • Step-By-Step Process of Developing Innovative Ideas
  • 8 Traits Every Founder Should Have


Connect with Jared:

Connect with Jared Yellin on Instagram:

Visit Jared’s Website

Try Out Synduit

Innovative Idea? Submit Yours at Project10K


Resources:

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Chris Do of The Futur on How He Grew a Massive YouTube Channel with 1 9 Million Followers10 Jun 202200:45:38

Once upon a time, YouTube was just a platform where people all over the world could post their random videos.


But now, for Chris Do and his team at The Futur, they've made the most out of YouTube, reaching 1.9 Million Subscribers, which helped them build a $4.9 Million yearly revenue income stream.


Find out how he did it with his useful tips on this episode of the Garlic Marketing Show.


What You’ll Learn:
  • How The Futur Grew to 1.9M Subscribers
  • Chris Do on NFTs
  • Youtube Growth Techniques that are Working NOW
  • How YouTubers are Doing it Wrong Costing Them A LOT
  • Building a $4.9 Million A Year Revenue Business With a Community


Connect with Chris:

LinkedIn

Twitter

Instagram

The Futur on Youtube


Resources:

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How Tier 11 Helped Condition 1 Double Revenue with Creative Ad Strategies and Data-Driven Marketing15 Jan 202500:31:47

Struggling with ad performance? Romina from Tier 11 joins the Garlic Marketing Show to reveal how her team helped Condition 1 overcome inefficient ad structures, crush Black Friday, and build a roadmap to double their revenue.


Whether you're an agency or brand, you’ll gain valuable strategies to scale smarter, from crafting creative ad strategies to mastering full-funnel marketing.


Here’s what’s covered in this episode:


  • The key to cleaning up underperforming ad accounts for rapid results.
  • How strategic collaboration can make or break campaigns.
  • Why businesses need a holistic view of paid ads, CRO, and creative strategies.



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Mike Michalowicz's Marketing Strategy, Author of Profit First03 Jun 202200:30:12

Business and Marketing are two of the broadest topics to discuss.


There are so many aspects to understand in order to reach success.


Different problems arise as you take more and more steps, which can be extremely overwhelming.


Luckily, in this episode, Mike Michalowicz, the author of various business and marketing books such as Profit First, The Pumpkin Plan, The Toilet Entrepreneur, and a lot more, gives us his golden nuggets on running a business and creating successful marketing campaigns.


What You’ll Learn:
  • Why You Need to Tell Stories From Now On
  • Every Marketer Should Practice Experimentation
  • The BIGGEST Marketing Mistake Rookies Make
  • Marketing Hack For Conferences
  • Fixing the Weakest Link: The Proper Way to Grow Your Business
  • Why Your Employees Suck


Connect with Mike:

Connect with Mike Michalowicz

Visit his website

Grab his books!


Resources:

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From a Freelancer to a Full Team: How Ronald Berry III Grew His Agency Through HubSpot27 May 202200:27:34

Hubspot is a tool that different forms of businesses can use in various ways to grow.


But just as it has a lot of functions, it can also be overwhelming to get started with.


That is why on this episode of the Garlic Marketing Show, we brought on a Hubspot Diamond Partner. Ronald Berry III, the CEO of FlyWheel Consultancy, formally known as Miller Creek Marketing, talks about his journey on how he grew his agency and many other businesses using Hubspot.


What You’ll Learn:
  • How HubSpot Helped Ronald Berry III Grow his Agency
  • Setting Priorities: Where You Should Start
  • People Should Focus Less on Marketing... Here’s Why
  • Why Automation WILL Save Your Business
  • This is Where Most Business Owners Fail


Connect with Ronald:

LinkedIn

Work with Ronald’s Team!

Follow FlyWheel Consultancy on LinkedIn



Resources:

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Bob Burg: How to Sell More by Being a Go-Giver04 May 202200:26:40

As you sit across the desk from your client in the middle of a sales pitch, it is common that salespeople tend to focus on closing the sale ASAP. Although this is intuitive, it may make you appear insincere and uninterested in your client’s actual needs. So how do you go around that?


In this podcast, our host Ian Garlic and special guest Bob Burg, the author of the Go-Giver series, talked about their personal experience on switching from being a “Go-Getter” to a “Go-Giver” and how doing so helped them close more sales than ever!


What You’ll Learn:
  • How being a "Go-Giver" is the best sales tactic yet
  • The human nature of self-interest
  • Reprogramming your mind to be a Go-Giver
  • What it means to be AUTHENTIC


Connect with Bob:

Bob's LinkedIn

Bob's Website

Go-Giver

Buy the book here!


Resources:

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