Explorez tous les épisodes du podcast Games Growth with Upptic
| Titre | Date | Durée | |
|---|---|---|---|
| Growth Marketing & The Game Lifecycle (ft. Sanlo) | 13 Sep 2024 | 00:43:38 | |
Upptic CGO Warren Woodward and Sanlo CEO Olya Caliujnaia dish on the hottest industry topics! Dive into: 💡growth marketing trends 💡soft launch strategies 💡cross-platform gaming, and 💡how AI is shaping the future of UA! CHAPTERS 00:00 – Opening segment 00:48 – Story Mode introduction 01:58 – About Warren and Upptic 12:26 – Game launch strategies 21:56 – Marketing strategies at scale 28:01 – Cross-platform gaming trend 32:27 – Lessons from different platforms 36:58 – The role of AI and future trends 38:48 – Talent in growth marketing 41:58 – Closing thoughts Watch our webinar on-demand here! #GamesIndustry #Gaming #Advertising #Marketing #GrowthHacks | |||
| Web3 games that are doing it RIGHT! (ICYMI) | 11 Sep 2024 | 00:07:34 | |
Game marketing experts break down the web3 games (and blockchain) that are rewriting the playbook for web3 gaming and seeing impressive results. Get to know the Ronin Network, Fable Borne, King of Destiny, Off The Grid, Pirate Nation, and Parallel! #Web3 #Gaming #Marketing #GameDev | |||
| ICYMI: Axie’s growth playbook REVEALED | 22 Jul 2024 | 00:14:25 | |
Axie Infinity's co-founder just dropped the ULTIMATE web3 growth playbook! Watch now to get all the key insights, plus a few areas we think need additional consideration! CHAPTERS
Axie's growth playbook: https://x.com/Jihoz_Axie/status/1813340640433807795 Our podcast with Apeiron: https://upptic.com/web2-5-gaming-with-apeiron-frank-cheng-games-growth-with-upptic/ Get more web3 gaming insights at www.upptic.com! | |||
| Web3 Gaming with Tilting Point & Stardust | 12 Apr 2022 | 00:41:43 | |
Our guests this week are Samir Agili, Co-CEO and President at Tilting Point, and Canaan Linder, Founder & CEO at Stardust. Tilting Point helps game developers grow their games into successes with their unique "progressive publishing" approach to partnerships. Stardust allows game developers to easily create and implement NFTs in their games. In this week’s podcast we take a dive into Tilting Point's and Stardust's new partnership – from how they're collaborating to the strategic importance of the partnership for each company. We also dive into the macro trends that Tilting Point is seeing which is driving them to invest in Web3 games, Stardust's take on innovative Web3-enabled game design, IP in games, and much more! Guests: Samir Agili and Canaan Linder | |||
| Business Evolution & Innovation with David Bluhm (Plunk) | 08 Apr 2022 | 01:18:13 | |
Our guest this week is David Bluhm, Co-Founder & President at Plunk. Plunk helps homeowners increase their home value by providing analytics-driven project insights and access to verified contractors. In this week’s podcast we take a dive into innovation – including what it means to create a new business category and the challenges of being first in the space. We also dig into David's long history of entrepreneurship – particularly gaming – and his thoughts on Web3 and the gaming industry today. Plus, we discuss a ton of news – from Axie Infinity to E3 to the latest (and not-so-great) mobile trends. Guest: David Bluhm Industry Insights App of the Week | |||
| GDC – Tobias Batton (Ex Populus) / Hustlepedia (Crypto Banter) | 30 Mar 2022 | 00:21:05 | |
We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews. Major thanks to Stardust for hosting us and giving us the opportunity to do this! | |||
| GDC – James O'Claire (Bubbleye) / Justin Woodward (Media Indie Exchange) | 29 Mar 2022 | 00:20:40 | |
We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews. Major thanks to Stardust for hosting us and giving us the opportunity to do this! | |||
| GDC – Nick Lulofs (Mappa) / Mickey Maher (Dapper Labs) | 28 Mar 2022 | 00:29:58 | |
We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews. Major thanks to Stardust for hosting us and giving us the opportunity to do this! | |||
| GDC – Corey Wright (Honeyland) / Lorenzo Wang (Loric Foods) | 28 Mar 2022 | 00:22:58 | |
We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews. Major thanks to Stardust for hosting us and giving us the opportunity to do this! Interview 1 Guest (starts at 0:37): Corey Wright from Honeyland | |||
| GDC – Dr. JPEG (Non Fungible Arcade) / Michael Anderson (Framework Ventures) | 25 Mar 2022 | 00:22:48 | |
We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews. Major thanks to Stardust for hosting us and giving us the opportunity to do this! Interview 1 Guest (starts at 0:37): Dr. JPEG from Non Fungible Arcade | |||
| GDC – Adam Lieb (Gamesight) / Shahar Sorek (Overwolf) | 24 Mar 2022 | 00:24:32 | |
We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews. Major thanks to Stardust for hosting us and giving us the opportunity to do this! Interview 1 Guest (starts at 0:37): Adam Lieb from Gamesight | |||
| GDC – Andrew Allison (Libation Labs) / Felix Norden (Arbiters Esports) | 24 Mar 2022 | 00:22:44 | |
We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews. Major thanks to Stardust for hosting us and giving us the opportunity to do this! Interview 1 Guest (starts at 0:37): Andrew Allison from Libation Labs | |||
| Growth Mindset with Claire Rozain | 17 Mar 2022 | 00:54:05 | |
Our guest this week is Claire Rozain, UA Team Lead at Rovio. Rovio is a popular mobile game developer and publisher most known for the Angry Birds franchise. In this week’s podcast we take a dive into the growth mindset – and its application in both personal life and business strategy. We also discuss the games industry's mindset toward Web3. Plus, we discuss the latest news around Netflix, NFTs and the metaverse, and crypto investment. Guest: Claire Rozain Industry Insights App of the Week | |||
| Valve's insane profits, Xbox Game Pass price hike, Axie's growth playbook | 19 Jul 2024 | 00:27:03 | |
In this episode: Shocking leaks reveal Valve's staggering revenue per employee, Axie's new Web3 growth playbook is dissected, and Xbox Game Pass changes spark a discussion on its value proposition and long-term viability. CHAPTERS 00:00 – Opening and summary 00:58 – Valve’s INSANE profits leaked 07:51 – Axie’s growth playbook REVEALED 21:30 – Xbox Game Pass costs HOW MUCH? 26:16 – Closing and sponsor plug Axie's growth playbook: https://x.com/Jihoz_Axie/status/1813340640433807795 Our podcast with Apeiron: https://upptic.com/web2-5-gaming-with-apeiron-frank-cheng-games-growth-with-upptic/ Get more games industry insights at www.upptic.com! | |||
| Cross Promotion with Cameron Thom | 10 Mar 2022 | 00:57:31 | |
Our guest this week is Cameron Thom, Cross-Promotion Lead at Adikteev. Adikteev runs the world's smartest cross-promotion stack and helps app publishers increase retention, reacquire churned users, and drive incremental revenue. In this week’s podcast we take a dive into cross-promotion – including the components of effective cross-promotion campaigns. We also talk about how the privacy landscape has changed, GAID, Web3, and consolidation in the games industry. And we get to know more about Adikteev! Plus, we discuss the latest crypto news – from Coinbase blocking access 25,000 Russian wallets to the Biden Administration's new approach toward digital assets. We also talk about the latest strategic moves from streaming platforms Disney+ and Netflix. Guest: Cameron Thom Industry Insights App of the Week | |||
| Animoca Brands & Web3 with Robby Yung | 03 Mar 2022 | 00:57:58 | |
Our guest this week is Robby Yung, CEO at Animoca Brands. Animoca Brands is a leader in digital entertainment, blockchain, and gamification – and has one of the most diverse Web3 focused portfolios around, with more than 150 investments in NFT-related companies and decentralized projects aiming to build the open metaverse. In this week’s podcast we take a dive into Animoca Brands' approach to Web 3 – diving into their philosophy on Web3 gaming, investments on Web3 infrastructure, and predictions around when Web3 will reach mainstream adoption and how it will intertwine with traditional gaming economies. Plus, we discuss how tech companies are responding to the situation in Ukraine – from Google dropping RT from its news features to Twitter reducing the visibility of tweets from Russian state media – and the report that 50% of Valve's Bitcoin payments were fraudulent. Guest: Robby Yung Industry Insights App of the Week | |||
| Evolution of Games Monetization with Canaan Linder | 24 Feb 2022 | 00:54:24 | |
Our guest this week is Canaan Linder, Founder and CEO at Stardust. Stardust offers an easy-to-use platform so game creators can build games in the metaverse. In this week’s podcast we take a dive into the evolution of games monetization – from premium games to play-to-earn games. We also learn more about Stardust and their approach to the Web3 gaming business. Plus, we discuss Google's new Privacy Sandbox, how Apple might break fingerprinting in iOS 16, and Axie Infinity becoming the first NFT series to break $4B in sales. Guest: Canaan Linder Industry Insights App of the Week | |||
| App Store Optimization with Maggie Ngai | 17 Feb 2022 | 00:56:43 | |
Our guest this week is Maggie Ngai, ASO Lead at Phiture. Phiture equips product and marketing teams with the skills and knowledge they need to grow apps – as well as providing growth management services. In this week’s podcast we take a dive into App Store Optimization (ASO) – from the basics of what ASO is to the details on ASO components, processes, and strategies. We also talk about Apple's A/B testing tool and learn more about Phiture's ethos. Plus, we discuss some metaverse news from Disney and JPMorgan – and Snapchat's new initiative allowing creators to make money by putting ads in their stories. Guest: Maggie Ngai Industry Insights App of the Week | |||
| Play-To-Earn & Alternate Game Economies with Oren Bennett | 10 Feb 2022 | 01:05:06 | |
Our guest this week is Oren Bennett, Chief Investment Officer at Punch Games. Punch Games is a blockchain-powered esports gaming platform that allows people to earn cryptocurrency and cash while playing games and competing in tournaments. In this week’s podcast we take a dive into Play-To-Earn (P2E) and alternate game economies. We also learn a bit more about Punch Games and possible monetization strategies for P2E game companies. Plus, we discuss the news the latest news on Apple, Scopely joining Polygon, and AppLovin's expansion into non-gaming apps. Guest: Oren Bennett Industry Insights App of the Week | |||
| Performance Marketing for Connected TV with Arthur Querou | 03 Feb 2022 | 00:58:04 | |
Our guest this week is Arthur Querou, Co-Founder and CEO at Vibe. Vibe helps marketers harness the power of Connected TV and OTT – allowing them to reach millions of households via TV as simply as they run ads on social media. In this week’s podcast we take a dive into how user acquisition works for CTV and OTT. Who is utilizing CTV and OTT? Is it effective for mobile UA? How do the costs and KPIs differ between these and more traditional web and mobile marketing? Is attribution possible with CTV and OTT – and if so, how? Get the answers to these questions and more! Plus, we discuss some exciting news – our partnership with Axie Infinity's Sky Mavis! Other industry insights we cover today include a record-breaking January for games acquisitions, and Netmarble's announcement that 70% of their upcoming games are going to be blockchain-based. Guest: Arthur Querou Industry Insights App of the Week | |||
| Web3 and the Future of Gaming with Sebastian Borget, Gabby Dizon, Atif Khan and Cedrick Gamelin | 28 Jan 2022 | 01:00:21 | |
Beyond buzzwords, Web3 brings the dawn of a new era in gaming. We are currently witnessing the first meaningful and mass market implementations of blockchain technology in games. What happens as free to play and play to earn economies also converge? Who are the winners and losers of this next era? We dig into these topics and more with leading founders and visionaries from the blockchain gaming space.
| |||
| Performance Marketing for Web3 Games with Anya Shapina | 20 Jan 2022 | 00:59:08 | |
Before we dive into this week’s podcast, don’t forget to register for our upcoming webinar – “Web3 and the Future of Gaming” – taking place January 27! You can register for the webinar here. Our guest this week is Anya Shapina, Head of Performance at The Sandbox. The Sandbox is a virtual metaverse where players build, own, and monetize their virtual experiences. They empower artists, creators, and players to unleash their creativity and build the platform they've always wanted. In this week’s podcast we take a dive into performance marketing for blockchain and play-to-earn. Discussion includes KPIs and differences between traditional mobile and blockchain game marketers (and what the former can learn from the latter). We also talk about what the "metaverse" is to The Sandbox and the potential future of the Web3 gaming industry. Plus, we discuss the huge news that Microsoft plans to acquire Activision Blizzard – as well as touch on Animoca Brands' recent valuation and Apple's clarification on alternative payments. Guest: Anya Shapina Industry Insights | |||
| How Privacy is Evolving Marketing Measurement with Alon Nafta | 13 Jan 2022 | 01:02:39 | |
Before we dive into this week’s podcast, don’t forget to register for our upcoming webinar – “Web3 and the Future of Gaming” – taking place January 27! You can register for the webinar here. Our guest this week is Alon Nafta, VP Product at Singular. Singular empowers businesses to drive growth through marketing data, intelligent insights, and automation. In this week’s podcast we take a dive into how privacy is evolving marketing measurement – from SKAN and other attribution solutions to Singular's own recently announced private attribution cloud product. We also talk about the rise of Web3/blockchain investment and what Singular may be planning for the ability to measure attribution for Web3 products. Plus, we discuss the latest news – like Take-Two's acquisition of Zynga, Square Enix's NFT hopes (and Kotaku's bias), and European carriers who are blocking Apple's Private Relay feature. Guest: Alon Nafta Industry Insights | |||
| 2021 Year in Review with Lauren Dignam from SensorTower | 23 Dec 2021 | 01:21:30 | |
Before we dive into this week's podcast, don't forget to register for our upcoming webinar – "Web3 and the Future of Gaming" – taking place January 27! You can register for the webinar here. Our guest this week is Lauren Dignam, VP of Account Management at Sensor Tower. Sensor Tower equips mobile app publishers and marketers with the data and insights they need to master the mobile app ecosystem. They offer multiple different kinds of intelligence: app, store, ad, usage, and consumer – in addition to other services. (Full disclosure: Upptic is a Sensor Tower customer!) In this week's podcast we take a dive into the data and trends of 2021. And there is a LOT. We discuss what categories of apps have seen significant growth, what trends are likely here to stay at this point, the share of voice among marketing channels (and how iOS 14.5+ have impacted that share), some key creative trends from 2021, iOS 15 custom pages, ASO A/B testing, and the current state of ad monetization SDKs. You can view slides associated with this discussion in our blog post! Plus, we discuss Consumer Acquisition's, well, acquisition by Brainlabs and Rec Room raising $145M (shout out to last week's guest, Rec Room Head of BD Mike Schmid – if you haven't heard that podcast yet, you can catch it here). Guest: Lauren Dignam Industry Insights Brainlabs acquires Social Ad Creative Studio Consumer Acquisition App of the Week | |||
| MASSIVE implications for AI Acquisition of Pixelberry | 13 Jul 2024 | 00:09:37 | |
The recent Pixelberry acquisition by Series Entertainment looks to be a strategic fit that could change the game for interactive fiction. Learn how Series' AI could impact writing for "Choices" and other mobile games! CHAPTERS
Get more mobile game insights at www.upptic.com! | |||
| Platforms and the Evolution of the Metaverse with Mike Schmid | 16 Dec 2021 | 00:53:21 | |
Our guest this week is Mike Schmid, Head of BD at Rec Room and former head of Games BD at Apple. Rec Room is a platform for building and playing games together. In Rec Room you can explore player-created rooms, or share something of your own, across devices ranging from phones to VR headsets. In this week's podcast we take a dive into what makes Rec Room so innovative – including the power of voice and the convergence of different maturing technologies. We also talk about the metaverse, marketplaces, the viability of blockchain in different applications, the increasing trend of remote work, and what makes a 50% pay cut worth it. Plus, we discuss the news that Google Play titles are coming to Windows devices. We talk about Apple's silence on controversial ad-measurement techniques being used by some businesses. And we dig into some of the controversies surrounding Roblox. Guest: Mike Schmid Industry Insights Google Play Games app coming to Windows in 2022 App of the Week | |||
| Consolidation, New Products and Intrigue in Mobile Advertising | 15 Oct 2021 | 00:28:26 | |
No guest this week, but news was comin in so hot we did an episode anyway! ironSource acquires TapJoy cementing themselves as a leader in offerwall traffic, InMobi buys Appsummer, AppLovin’s Max Ads SDK (allegedly) overrides developers iOS 15 endpoints syphoning data for themselves, and Unity unveils it’s ad mediation platform! Industry Insights | |||
| iOS 15 Endless Evolution of App Marketing with Gadi Eliashiv, Yevgeny Peres, & Aykut Karaalioglu | 09 Oct 2021 | 01:18:25 | |
This week we have a special episode where we partnered with multiple industry expert panelists to discuss the iOS 15 update from all different perspectives in an extremely informative webinar. We dig into the features and restrictions that are coming online and we touch on various topics including the data we are starting to see on the iOS 15 update, the implication of raw postbacks for the SKAdNetwork coming available, and key takeaways on how to adapt in the new iOS 15 ecosystems.
Plus, MoPub announces it is being acquired by AppLovin, outage shakes Facebook, and some key points from Facebook whistleblower’s testimonies on Capitol Hill.
| |||
| Economics of UA Funding with Mark Loranger | 01 Oct 2021 | 00:59:57 | |
Register for iOS 15 Webinar Our guest this week is Mark Loranger, Co-Founder and CEO of Braavo Capital. Braavo Capital provides revenue-based financing options and analytics software to mobile app and game developers. This week we discuss the user acquisition funding ecosystem and different ways developers can approach funding their companies' growth. We talk about the pros and cons of different funding models, break down some risks to consider when fundraising, and provide ways to frame your analysis when deciding whether your company is ready to raise capital. Plus, Facebook finally acknowledges how some of the iOS ecosystem changes will impact their profits, modeled attribution is set to become the default for Google Ads, Facebook pauses work on Instagram Kids amid backlash, and Netflix acquires its first game studio. Guest: Mark Loranger Industry Insights Navigating Change and Improving Performance and Measurement App of the Week | |||
| Regulation and Ethics of Competitive App Intelligence with Jonathan Kay | 22 Sep 2021 | 00:54:16 | |
Our Guest this week is Jonathan Kay, Co-Founder, and CEO of Apptopia. Apptopia is a real-time competitive intelligence tool that provides actionable insights into mobile industry data. This week we discuss the ethics of competitive app intelligence in the context of the recent SEC enforcement actions against App Annie. We dive deep into the allegations, discuss the tactics App Annie allegedly used to manipulate their data modeling, and talk about what it takes to build predictive models in a way that respects the privacy of individual companies. We also discuss the tension of regulation against innovation, and how it can be an important lever to level the playing field. Plus, a U.S judge orders Apple to ease their App Store rules, and Stillfront acquires Jawaker for $205 million dollars. Guest: Jonathan Kay Industry Insights App Annie and co-founder charged with securities fraud, will pay $10M+ settlement - TechCrunch App of the Week | |||
| Neuroscience and the Future of Marketing with Ryan Anthony | 13 Sep 2021 | 00:54:11 | |
Our Guest this week is Ryan Anthony. Ryan is a creative technology expert and the Co-Founder and CEO of DIRT. DIRT is a revolutionary consumer insights research platform and Neuro/AI delivery system. This week we discuss neuroscience in advertising and how applying neuroscience technology to the creative processes can help creators anticipate what resonates with their audiences. We talk about how neuromarketing tools measure physiological reactions to create a predictive testing environment based on emotional responses, and how DIRT is making these tools more accessible to a wider audience with its innovative tech. Plus, Facebook sells itself short with iOS 14 bug, South Korea passes law to force Google and Apple to allow third-party payments, Apple allowing developers to redirect users to sign up for services outside the App Store, and Apple delays Child Safety Features to ensure they get it right. Guest: Ryan Anthony Industry Insights Facebook Undercounted SKAdNetwork Conversions For iPhone 12 Users Since February App of the Week | |||
| Leadership and Team Building in Mobile Gaming with Sasha MacKinnon | 30 Aug 2021 | 00:58:07 | |
Our Guest this week is Sasha Mackinnon, CEO of Mino Games. Mino Games is a Montreal-based mobile games company best known for their games Mino Monsters 1 & 2, Cat Game, and Dog Game. This week we discuss leadership styles and strategies in the context of building a fast-growing mobile gaming company. We dive into how mutual trust and empowering your team leads to optimal business outcomes. And we describe how to make actionable company values to drive decisions in times of ambiguity. Plus, LiftOff and Vungle announce their merger, Supercell launches Everdale into Public Beta, and Google’s new approach to privacy will be less heavy-handed than Apple’s. | |||
| UA Across Gaming Genres with Margarita Vasilevskaya | 20 Aug 2021 | 01:05:10 | |
Our Guest this week is Margartia Vasilevskaya, a mobile gaming user acquisition expert. Margarita's background in games marketing is vast, spanning from social casino to hard and midcore strategy games. This week we discuss universal truths of UA buying across game genres. We talk about the importance of platform and creative diversity, and that fitting algorithms to player segments can be as important as fitting creative. We dive deep into how an app’s monetization model can inform your user acquisition strategy and geo-mix. Plus, MOLOCO raises $150M Series C, Embracer Group acquires 3 developers, and Mountaintop raises $30M Series A. Guest: Margarita Vasilevskaya References MOLOCO raises $150M Series C led by Tiger Global at a $1.5B valuation Embracer Groups gets more than 200 game devs as it ads 3 more acquisitions Mountaintop raises $30M Series A App Of The Week | |||
| IDFA Deprecation: The Real Deal with Real Data (GameMakers w/ Joseph Kim, Brian Bowman, Matej Lančarič) | 13 Aug 2021 | 01:19:46 | |
This week we are syndicating a panel conversation hosted by Joseph Kim of GameMakers and LILA Games featuring Warren Woodward, Brian Bowman and Matej Lančarič. The panel discusses a series of issues focusing on the impact iOS 14.5+ has had on running a large multi-title user acquisition portfolio. We discuss the macro KPI trends seen across the major ad networks, how to adjust your buying models to still be predictive and informative with less accurate data, and how large portfolios are actually optimizing their campaigns and creative strategies to buy profitably in the new measurement paradigm. Plus, the Senate introduces a new bill to regulate App Stores and Facebook outlines it’s new plan for addressing user privacy. Guests: Joseph Kim - CEO at LILA Games Brian Bowman - CEO at Consumer Acquisition Matej Lančarič - UA & Marketing Consultant References: Senators target Apple’s App Store exclusivity in new bill Privacy-Enhancing Technologies and Building for the Future Facebook is rebuilding its ads to know a lot less about you Apps of the Week: | |||
| Diversity in the Mobile Industry with Chuka Ikokwu | 06 Aug 2021 | 00:46:42 | |
Our Guest this week is Chuka Ikokwu, Co-Founder and CEO of Divercity. Divercity is a mobile-first job platform dedicated to building the world’s largest underrepresented professional hub. This week we discuss the lack of diversity within the mobile industry. We dig into the data to inspect the breadth of mobile’s inclusivity problem and highlight the strategic value investing in diversity can bring to your business. We also provide specific tactical, actionable steps companies can take to improve diversity in their hiring process. Plus, industry events are back, Skillz invests in Exit Games, and Kongregate is set to launch it’s new NFT gaming portal later this year. Guest: Chuka Ikokwu Resources:
Apps of the Week: | |||
| Epic Games TRIUMPHS over Apple in EU | 12 Jul 2024 | 00:03:22 | |
Get ready for a new era in mobile game distribution! Apple has approved the Epic Games Store for iOS in the European Union. With lower fees and less competition, the Epic Games Store looks to be a lucrative option for game developers. Can Epic shake Apple's near-monopoly? CHAPTERS
Get more game distribution insights at www.upptic.com! #EpicGames #Apple #iOS #GameDev #TechNews #AppStores #GameDistribution #MobileGame | |||
| The Era of Mega-Publishers with Andrew Green | 30 Jul 2021 | 00:56:26 | |
Our Guest this week is Andrew Green, Group SVP of Operation and Growth at Stillfront Group. Stillfront is one of the preeminent mobile game publishers consisting of 20 studios across Europe, North America, and MENA. This week we discuss the trend of mega-publishers in mobile gaming. We describe the advantages gained by joining a number of developers under one roof and discuss how to operationalize a large game portfolio effectively. We weigh the pros and cons of a “city-state” vs. command economy model for large publishing organizations and describe how ultimately it’s critical for developers to feel autonomy and ownership over their projects to find outsized success. Plus, Netflix is breaking into gaming, Jam City cancels its SPAC, Apple warns of slowing growth, and Polygon Studio set up a $100M crypto gaming fund. Guest: Andrew Green References:
Apps of the week: | |||
| Mobile Marketing and Retention in B2B with Christen Luciano | 25 Jun 2021 | 00:49:02 | |
Our Guest this week is Christen Luciano, Strategic Partnerships at HubSpot. HubSpot is a CRM and automation platform for small and mid-market companies. This week we discuss the intersection of mobile and B2B. We compare and contrast how B2C companies often utilize mobile apps as a core revenue driver, while B2B businesses tend to utilize apps for engagement and retention. We dive into how messaging is becoming increasingly important B2B mobile apps and we discuss the holy grail of cross-platform measurement (and why HubSpot may be uniquely positioned to solve the white whale of attribution). Also, Pollen VC is pitching a new UA funding method, Electronic Arts Acquires Playdemic for $1.4B and Singular says ad dollars are feeling iOS ecosystem for Android. Plus Upptic is hiring! Visit upptic.com to apply! Guest: Christen Luciano References: | |||
| Evolution of Web and Mobile Measurement with Arun Gupta | 17 Jun 2021 | 00:53:58 | |
Our Guest this week is Arun Gupta, CEO of Attribution App. Arun’s career has spanned ad tech including working at an ad network and spending 6 years build the Go-To-Marketing organization at the attribution company Adjust. In this week's episode we step outside our core competency and interrogate the crossover between web and mobile measurement. We discuss some of the core differences between web and app attribution, and break down specific differences between B2B and D2C within the web measurement. Also, Vungle buys JetFuel to continue building its ad tech empire, the COVID-19 pandemic has driven permanent adoption of new gamers, and iOS 14.5+ mass adoption finally here. Guest: References: 75% of pandemic-driven mobile gaming lift will remain App of the Week: | |||
| Agencies, Consultancies and Outsourced Marketing Services with Natalie Rozenblat | 10 Jun 2021 | 00:57:13 | |
Our guest this week is Natalie Rozenblat, Senior Performance Marketing Consultant at Phiture. Natalie has spent her career in the growth consultancy space helping grow mobile apps. In this episode we investigate our own place in the industry: growth consultancies and agencies. We discuss the advantages and disadvantages of using outsourced growth teams, how specific expertise can benefit your company, and how unaligned incentives can hurt your growth. Also, tons of news. Apple is updating it’s privacy to allow users to opt-out of GAID by 2021, massive privacy updates on the horizon from Apple, new simple A/B ASO conversion product from Apple, and more M&A! Guest: References: App of the Week: Agencies, Consultancies and Outsourced Marketing Services with Natalie Rozenblat | |||
| Mobile Advertising in the ATT Aftermath with Atif Khan | 28 May 2021 | 00:54:01 | |
Our guest this week is Atif Khan, Ex-Facebook & Angel Investor via Range Funds Syndicate. Atif has over a decade of experience in the mobile ads industry, he helped build Facebook’s gaming business from the ground up, and, as an investor, has his finger on pulse on many industry trends. In this episode we dissect the mobile ads industry’s macro trends specifically interrogating the role of entrenched incumbent and their challengers. We get an insider’s view of how Facebook’s business will evolve in the face of ATT, and we discuss how other industry behemoths (and challengers) are poised for the years to come. Also, consolidation in the industry continues with Jam City acquiring Ludia and going public via SPAC, Vungle acquires Tresensa, and Apple quietly decreases SKAN privacy thresholds. Guest: Reference: App of the Week: | |||
| Product Spotlight: Upptic Automated App Store Optimization | 21 May 2021 | 00:28:24 | |
In this special bonus episode we discuss the Upptic ASO platform, why app store optimization is important, why we felt building an automated ASO tool was a product worth pursuing and give some hints about the future of the Upptic platform.
Learn more and get in touch at upptic.com!
| |||
| Future of UA Automation with James O’Claire | 13 May 2021 | 01:18:25 | |
Our guest this week is James O'Claire Co-Founder and COO of Bubbleye. Bubbleye is a suite of UA automation tools to help mobile marketers manage and report on their marketing campaigns. In this whirlwind episode we discuss various components of UA automation including ideology (whose algorithms should you use), mechanics (how UA automation works and how it gives a differentiated advantage) and what automation means for the future of user acquisition. We also discuss iOS 14.5/ATT/SKAN and the competitive advantage of building a conglomeration of media properties. Guest: Reference: Apps of the Week: User Acquisition Automation and the Future of UA Operations with James O'Claire | |||
| Branding & Event Marketing with Louis Tanguay | 07 May 2021 | 00:46:41 | |
Our Guest this week is Louis Tanguay, Founder and Managing Director of App Growth Summit. App Growth Summit is a mobile app conference and content publisher for app growth professionals. | |||
| Blockchain in Mobile Gaming with Robert Garfinkle | 29 Apr 2021 | 00:54:35 | |
Our guest this week is Robert Garfinkle, Director of User Acquisition at Celer Networks. Celer Networks is a layer-2 technology company (that is, the layer between the blockchain and an app) with a suite of products, one of which is a mobile SDK that facilitates competitive real money gameplay in mobile apps. We discuss how Celer deploys their technology in their first party apps, and how their product and business model compare to competitors. We dive into how user acquisition and growth strategies differ between competitive real-money games and traditional IAP or ad based revenue models. And, we talk about how iOS 14.5 changes are consolidating the power into the hands of big companies. Also, Apple is expanding its ad businesses, ATT exists (and top games are behaving conservatively) and Nexon buys $100M in Bitcoin. Learn more about how to grow your mobile app at upptic.com Guest: App of the Week: References: | |||
| Future of Mobile Attribution with Eran Friedman | 22 Apr 2021 | 00:50:40 | |
Our guest this week is Eran Friedman, CTO of Singular who leads us on a whirlwind summary of all things iOS 14.5, ATT and SKAN. We deep dive into what exactly the AppTransparency Framework (ATT) and SKAdNetwork (SKAN) frameworks are, and how they are changing the mobile marketing ecosystem. We talk about opt-in rates for user tracking, privacy threshold granularity and discuss various configurations of SKAN conversion models. We also touch on the role of mixed media modeling, and how predictive LTV is becoming increasingly important for understanding campaign success and as a lever for granular optimization. Learn more about how to grow your mobile app at upptic.com Guest: References: ATT Enforcement starts April 26th – Apple App of the Week: | |||
| Polkadot INCINERATES $40M on race car, jet sponsorships | 12 Jul 2024 | 00:12:00 | |
Polkadot's eye-popping marketing spend holds key lessons for web3 game developers. Learn what went wrong and how you can avoid the same mistakes! CHAPTERS
Get more web3 marketing insights at www.upptic.com! | |||
| Post-IDFA Incrementality with Brian Krebs | 15 Apr 2021 | 00:56:30 | |
This week we're joined by Brian Krebs, CEO of MetricWorks. We go on deep dive into incrementality in the mobile marketing context and how it can be used as an alternative or to supplement traditional last-touch attribution. We also discuss how it is more reliable, but less certain then last-touch attribution and how the MetricWorks' product, Polaris, offers a top-down measurement alternative for the post-IDFA era. Also, Epic Games is making epic bets on the metaverse, and is hypercasual gaming in decline? Editor Note: We had some latency issues during this episode. While we did have a passionate discussion, we were not speaking over each to the extent we are in the recording. Learn more about how to grow your mobile app at upptic.com Guest: References: iOS 14 – The Catalyst For The Evolution of Measurement App of the Week: | |||
| Building Better Growth Teams with Conrad McGee-Stocks | 09 Apr 2021 | 00:51:24 | |
This week we discuss games and growth teams with Conrad McGee-Stocks, Director of Growth at Uken Games. We dive into how increasingly important analytics is to user acquisition, the nuances of developing and marketing for a narrative casual games and how to structure your growth team. Also, ATT enforcement by Apple is only a “few weeks away” and AppLovin IPOs targets a $30 billion valuation. Learn more about how to grow your mobile app at upptic.com Guest: References: Tim Cook’s Sway Interview with the NY Times AppLovin to offer 25 million shares in its IPO valuing the company at $30 billion Supercell is making three new Clash of Clans games to further expand its fantasy universe | |||
| eCommerce Growth Strategies with Jonathan Lau | 01 Apr 2021 | 00:52:55 | |
From rewarded video to gaming, slots to asian vegetables, Jonathan Lau has a fascinating background in performance marketing and growth strategies. This week we discuss how eCommerce differs from gaming in team dynamics, LTV modeling, channel mix and more. We also discuss the breaking news of how Apple is beginning it's crack down on its ATT privacy initiative! We also discuss the breaking news of how Apple is punishing MMPs for fingerprinting! Learn more about how to grow your mobile app at upptic.com Guest: References: Arizona’s App Store bill is quietly killed Nexon makes large investment in entrenched gaming brands Strikes smacks down Adjust for fingerprint Weee! is where you can buy Asian and Hispanic groceries | |||