Future of Consumer Marketing – Détails, épisodes et analyse

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Future of Consumer Marketing

The Global Talent Co.

Business & Entrepreneuriat

Fréquence : 1 épisode/3j. Total Éps: 147

The future of consumer marketing is brought to you by The Global Talent Co.

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🇬🇧 Grande Bretagne - marketing
24/12/2025
#96
🇬🇧 Grande Bretagne - marketing
23/12/2025
#44

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Score global : 52%

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Liste des épisodes récents, avec titres, durées et descriptions.

Amy Carr: Why DTC Brands Must Escape the Promotion Addiction

Épisode 23

vendredi 11 avril 2025 • Durée 29:23

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Amy Carr, Chief Marketing and Digital Officer at ThirdLove. With a unique background spanning from auditing at Arthur Andersen to leadership roles at Gap and Sephora, Amy brings an analytical mindset to the creative world of marketing. At ThirdLove, she's transforming their approach by balancing data-driven performance marketing with emotional brand storytelling while simplifying their technology stack. Amy shares insights on how ThirdLove differentiates itself in the intimate apparel market with innovative sizing (including half-cup sizes), solving real fit problems, and creating marketing that moves beyond transactional promotions to emotional connections.

Topics Discussed:

Transitioning from finance (CPA) to marketing leadership in retail
Differences in ecommerce strategies between beauty and apparel
Building a comprehensive marketing team with the right agency partners
Leveraging personalization technology to enhance customer experience
The challenge of considered purchases in DTC marketing
Moving away from feature-focused marketing toward emotional brand storytelling
Future of consumer marketing becoming more circular and less linear with AI

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How Lick Built a £15M Paint Brand Through Supply Chain Innovation

Épisode 22

vendredi 11 avril 2025 • Durée 29:58

In this episode of The Future of Consumer Marketing, Lucas London, Co-Founder of Lick Home, reveals how he identified a fundamental gap in the paint industry: while competitors were focused on manufacturing efficiencies, no one was solving the core customer problem of colour selection confidence. Launching precisely on the day COVID lockdowns were announced, Lick has evolved from an online-only DTC model to a sophisticated omnichannel business with a projected £13-15 million in revenue this year. Their manufacturing-on-demand supply chain delivers industry-leading margins while their community-powered content engine has created a flywheel effect that traditional paint brands have been unable to replicate.

Topics Discussed:

The counterintuitive data showing 90% of customers research paint online but 90% purchase offline
Designing a manufacturing-on-demand supply chain that delivers high margins and low inventory costs
The optimal colour palette size (100 colours) determined through extensive customer testing
How colour trends are shifting from the "grey decade" to bolder expressions of identity
Quantifying offline channel growth (470% YoY) through strategic retail partnerships
European expansion strategy into France and Germany
Their atypical B Corp certification process as an early-stage startup

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Building for Fanatics: Hodinkee's 2.5M Monthly Visitor Strategy

Épisode 21

vendredi 11 avril 2025 • Durée 34:17

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Adam Schoenberg, Chief Marketing and Operations Officer at Hodinkee, the premier editorial destination for watch enthusiasts worldwide. With over 2.5 million monthly unique visitors, Hodinkee has established itself as the "New York Times for wristwatches." Adam shares how the company evolved from a trusted editorial voice to an explosive commerce business during the pandemic, and then strategically pivoted back to its media roots after acquisition by the Watches of Switzerland Group. As a career founder turned executive, Schoenberg offers a unique perspective on brand building, community development, and the pitfalls of over-commercializing content platforms.

Topics Discussed:

Transitioning from a founder to an executive role and applying entrepreneurial skills in a corporate environment

The evolution of Hodinkee's business model from pure content to commerce and back to a media-focused approach

Building and maintaining trust with a passionate, high-income niche audience

Navigating the rise of social media personalities and influencers in the watch space

The crucial balancing act between monetization and maintaining editorial integrity

Managing a strategic business model shift without alienating core community members

The limitations of AI in creating specialized, high-quality editorial content

Rebuilding brand foundations after periods of rapid, capital-fueled growth

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Weaponizing Asset Volatility: Timeless' Retention Secret

Épisode 20

mardi 8 avril 2025 • Durée 37:05

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Malte Häusler, Founder and CEO of Timeless Investments. Initially backed by Porsche for a blockchain-based car documentation platform, Timeless pivoted to become an alternative investment marketplace that has raised over €30 million. Their platform enables fractional ownership of high-value collectibles starting at just €50, making previously inaccessible asset classes like rare watches, classic cars, iconic sneakers, and vintage whiskeys available to retail investors. Throughout the conversation, Malte breaks down their journey from initial product-market misalignment to creating a marketplace that consistently delivers 30% annualized returns while utilizing blockchain as backend infrastructure rather than consumer-facing technology.

Topics Discussed:

The Knight Frank Collectible Luxury Index showing 136% 10-year returns vs. MSCI World's 93%
Whiskey's exceptional performance at 260% profit over a decade as the top-performing collectible asset
Evolution from a Porsche-backed blockchain car documentation platform to investment marketplace
Supply-demand balancing strategies during different growth phases
The costly failure of mass-market influencer campaigns vs. niche influencer success (40% investor conversion)
Secondary marketplace development to connect private collectors with retail investors
WhatsApp-based community engagement strategies and €5,000 minimum Collectors Club model
The monetization stack: sourcing arbitrage, tokenization fees, asset management fees, and trading commissions
Category-specific investment criteria for sneakers (vintage, deceased athletes) vs. whiskey (closed distilleries)
Blockchain implementation as infrastructure efficiency tool rather than consumer value proposition

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Facebook Ad Limits Are Crushing Growth (Here's the Fix)

Épisode 56

mardi 29 juillet 2025 • Durée 17:56

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Daricus Releford, CEO and Co-Founder of StoreCash. StoreCash is disrupting the cashback space by maximizing customer returns through a subscription model that delivers 7-15% savings across 400+ major retailers. Unlike traditional cashback platforms that keep a portion of merchant commissions, StoreCash passes maximum value to customers for a $24 annual fee. The company has reached nearly $1M ARR by targeting budget-conscious consumers, primarily women aged 30-36, many of whom are mothers. Through strategic paid acquisition and market education, Daricus has built a sustainable consumer fintech business while navigating the unique challenges of mobile app monetization.

Topics Discussed:

Transitioning from B2B big tech roles to consumer app entrepreneurship

Discovering and pivoting to the right ICP through data-driven insights

Building a subscription model that maximizes customer value over platform profits

Navigating Facebook advertising limitations and scaling challenges

Working with performance marketing agencies vs. in-house teams

Balancing customer feedback with forward-thinking product decisions

Market education strategies for disrupting established cashback platforms

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Why User-Generated Content Crushes Polished Ads

Épisode 55

mardi 29 juillet 2025 • Durée 26:16

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Hannah Keyser, Vice President of Marketing at Scenthound. Scenthound is disrupting the pet care industry by creating a membership-based model focused on routine hygiene and wellness care for dogs - addressing a gap between traditional grooming (focused on aesthetics) and basic health maintenance that every dog needs. Through their innovative franchise model and community-driven marketing approach, they've built a scalable business that transforms how pet parents think about dog care while creating viral sharing opportunities around pet health "report cards."

Topics Discussed:

Building a test-and-learn marketing philosophy across multiple channels

Creating viral sharing mechanisms through pet health report cards

Balancing national brand marketing with local franchise support

Developing community-based marketing strategies for pet care services

Managing marketing for both corporate locations and franchise partners

Leveraging the emotional connection between pet parents and their dogs

Scaling authentic community engagement across diverse franchise locations

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Scaling a 50-Person Marketing Team — Patrick Buchanan [Lulus]

Épisode 45

jeudi 26 juin 2025 • Durée 37:57

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Patrick Buchanan, Senior Vice President of Marketing at Lulus. Patrick shares how he's building a brand focused on empowering women through authentic storytelling and community-driven marketing. From his early days in product placement working with celebrities like Zac Efron and Kobe Bryant, to scaling marketing teams of nearly 50 people, Patrick reveals the strategic approach behind Lulus' recent momentum - including their current Globetrotter campaign that's driving all-time high brand equity scores across billboards in New York, Nashville, and Miami.

Topics Discussed:

Scaling from product placement to brand marketing leadership across multiple celebrity-backed brands

Building and managing marketing teams of nearly 50 people across brand, creative, and go-to-market functions

Creating campaigns that drive measurable brand equity while maintaining authentic community connection

Balancing performance marketing with creative brand work to maximize efficiency and results

Developing clear KPIs and post-campaign scorecards to measure success and extract learnings

Leveraging storytelling backgrounds from journalism to create marketing that transports audiences

Managing celebrity partnerships and product placement in an evolving influencer landscape

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Can You Really Measure All Marketing? Jacqueline Parisi [Elektra Health]

Épisode 44

jeudi 26 juin 2025 • Durée 30:10

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Jacqueline Parisi, Head of Marketing at Elektra Health. Elektra Health is revolutionizing women's healthcare by providing comprehensive menopause care through telemedicine, combining clinical treatment with wraparound support services like menopause doulas, education, and community. Operating primarily in New York and Connecticut, they're tackling the massive gap in menopause care where only one specialist exists for every 26,000 U.S. women, and 70% of women seeking care don't receive treatment. Through strategic insurance partnerships and localized marketing, Elektra Health has achieved network coverage for four out of every five New York women while becoming the first virtual menopause provider to accept Medicaid and Medicare.

Topics Discussed:

Building a data-driven marketing culture in healthcare

Navigating complex insurance partnerships and state-by-state expansion

Marketing in emotionally charged healthcare categories

Balancing consumer acquisition with B2B health plan relationships

Scaling localized marketing strategies

Differentiating in a crowded emerging market

Managing information overload in newly destigmatized health categories

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How Smol's CMO Turned Hidden Products Into Display Assets

Épisode 43

jeudi 26 juin 2025 • Durée 33:55

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Hilary Strong, CMO of smol, the UK-based challenger brand disrupting the laundry and cleaning category. Founded in 2018 by two ex-Unilever colleagues, smol has revolutionized how consumers buy cleaning products by combining D2C subscription delivery with sustainable, high-performance products at accessible prices. Hilary shares how they've built a brand that customers proudly display rather than hide under the sink, while maintaining competitive pricing against mass market giants like Unilever and P&G.

Topics Discussed:

Dual disruption strategy: simultaneously changing product and distribution models

Balancing sustainability with performance and accessible pricing

Creating desirable aesthetics in traditionally hidden product categories

Organizational structure: splitting CMO and Chief Growth Officer roles

Upper funnel brand building vs. performance marketing allocation

International expansion challenges in France and Germany

Consumer behavior evolution around ingredient transparency and sustainability

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How Vivobarefoot Built $120M Challenging Big Shoe

Épisode 42

mercredi 25 juin 2025 • Durée 39:04

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Galahad Clark, founder and CEO of Vivobarefoot. Clark is leading a rebellion against "Big Shoe" - the $24 billion global footwear industry dominated by Nike and Adidas. Coming from a 200-year-old Quaker shoemaking family, Clark pivoted from traditional footwear to create barefoot shoes that prioritize foot health over fashion trends. Despite facing near-bankruptcy in the early years, Vivobarefoot has grown into a $120 million business by targeting "conscious mavericks" and building a community-driven brand that challenges conventional wisdom about what shoes should be.

Topics Discussed:

Challenging established industries through education-based marketing

Building a direct-to-community brand in a fashion-driven category

Transitioning from performance marketing to brand marketing at scale

Creating custom, localized manufacturing through 3D printing technology

Positioning against industry giants while maintaining authenticity

Leveraging truth providers and domain experts for credibility

Balancing rational health messaging with emotional brand appeals

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