In this episode, host Farzana Baduel chats with Mark Lowe, co-founder of Third City, one of the UK’s leading independent PR agencies.

Mark’s impressive 25+ year career spans a diverse range of sectors, including tech, healthcare, and FMCG. As a trusted advisor to senior clients and a regular commentator on brand reputation and sustainability, Mark has helped shape the PR industry’s approach to ESG and creativity. Under his leadership, Third City has been recognised as the ESG Consultancy of the Year by PR Moment and achieved B Corp status, highlighting the agency’s commitment to ethical practices and social impact.

In This Episode, We Explore:

• Mark’s journey from a background in acting, music, and politics to founding Third City.

• The ethos of Third City and its unique support for creative side hustles.

• Achieving B Corp status and what it means for Third City as a leader in ESG.

• The evolution of the PR industry since 2011 and the trends shaping the future of PR and communications.

• Mark’s approach to adapting PR strategies in response to changing consumer behaviour in tech.

Connect with Mark:

LinkedIn: Mark Lowe

Twitter: @ThirdCityPR

Follow Farzana on Social Media:

Twitter & Instagram: @FarzanaBaduel

For questions and inquiries, please contact:

Executive Producer:David Olajidedavid@curzonpr.com

Podcast Manager and Editor:Ikechukwu Mgbenweluike.mgbenwelu@org.uk

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode, host Farzana Baduel engages in an inspiring conversation with Julietta Dexter, a trailblazer in the world of communications and a champion of female empowerment in business. 

Julietta Dexter is the co-founder and former CEO of The Communications Store (TCS), a leading strategic brand development and communications partner for the world’s most iconic brands. Under her leadership, TCS became synonymous with integrity, values-driven business, and female empowerment. With over 25 years of experience, Julietta has expanded her influence across industries and continents, including launching TCS into the US market. 

In This Episode, We Delve Into:

• The origin story of TCS, starting a communications agency at 26.

• Julietta’s passion for supporting women in business through organisations like Smart Works Charity

• Julietta’s book “Good Company: How to Build a Business Without Losing Your Values”

• Julietta’s latest ventures with ScienceMagic and her advisory roles

• The evolution of the PR and communications industry over the past two decades, 

• Future trends shaping brand communications.

Connect with Julietta:

LinkedIn - Julietta Dexter

Follow Dan & Farzana on Social Media:

Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@prca.org.uk

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join us on an insightful episode of Fuse as host Farzana Baduel engages in a compelling conversation with Crispin Manners, CEO of Onva Consulting, as they delve into the world of PR, leadership, purpose and the blueprint for agency growth.

With a remarkable career spanning three decades, Crispin brings a wealth of experience to the table. From his pioneering days at Kaizo to his current role at Onva Consulting, he has left an indelible mark on the PR industry.

In this episode, we explore:

• Strategies for managing growth within agencies and creating a conducive work environment. 

• Innovations in client servicing, including the introduction of a value proposition during times of crisis. 

• Reflections on the pitfalls of growth-driven agency models and the importance of aligning business strategies with a clear purpose.

• Insights into energy management for agency leaders and the role of purpose in energising teams.

Connect with Crispin

Twitter: @crispinluke

Check out Crispin’s Books: 

• Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It (PRCA Practice Guides)

• How to Sell Value – Demystified: A Practical Guide for Communications Agencies (PRCA Professional) 

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide -david@curzonpr.com

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Tune in to an engaging episode of Fuse as host Dan Gold sits down with Mark MacGregor, Managing Director of Public Affairs at Penta, to explore the intricate world of power, politics, and public affairs.

With 3 decades of experience, Mark has advised a wide range of organisations on tackling reputational, political, and regulatory issues. From his early days as CEO of the Conservative Party to his current role at Penta, Mark's journey is filled with insights and lessons learned.

In this episode, we delve into:

Mark's career beginnings and scaling a company in the 1990s.

The evolving landscape of PR and public affairs.

Memorable communications moments during his tenure at the Conservative Party.

The power of measurement in PR and leveraging AI for media scanning.

Strategies for proving benefits to clients and using research for future planning.

Connect with Mark

Twitter: @Mark_Macgregor.

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide -david@curzonpr.com

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join us on this insightful episode of Fuse, as Dan meets the influential PR power couple, Stephen and Sarah Waddington.  

Stephen, a seasoned business advisor and Visiting Professor at Newcastle University, brings over two decades of experience, having founded and led agencies like Ketchum, Metia, Rainier PR, and Speed. As a former President of the CIPR and a prolific author, his contributions to public relations theory and practice are widely acknowledged. 

Sarah, with 20+ years in PR, is a trailblazer in helping organisations articulate purpose and achieve social impact, earning her a CBE in 2021 and the CIPR’s Sir Stephen Tallents Medal for exceptional PR achievements. Together, they epitomise a power couple driving excellence, innovation and elevating social mobility in the PR sphere.

In this episode, we explore:

• The PR Power Couple's individual career journeys and the dynamics of working together.

• Social Mobility and the birth of Socially Mobile.

•  Addressing diversity and inclusivity issues in PR.

• The intersection of AI and social mobility: 

• The pivotal role of PRCA and CIPR in advancing the PR industry and fostering social mobility.

Connect with the Waddington’s

Twitter: @wadds | @Mrs_Wadds

Website: www.wadds.co.uk | www.sociallymobile.org.uk/ 

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide -david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@prca.org.uk

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join host Farzana Baduel as she engages in an insightful conversation with Tom Mayne, a leading academic, who has worked with leading think tanks such as Chatham House and Foreign Policy Centre.  His research focuses on anti-money laundering legislation, especially in regards to grand corruption and kleptocracy.  Tom examines how professional service firms can act as enablers. 

In this episode, we explore:

• The Chatham House Kleptocracy Report

• PR industry Report with the Foreign Policy Institute

• The role of PRs in combating dirty money.

• SLAPPs and their impact on freedom of speech

• Reputation laundering

• Case study - Bell Pottinger

• The role of PR Industry bodies.

Connect with Tom Mayne

Twitter: @TomMayne16

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join host Farzana Baduel as she engages in an insightful conversation with Paul Gerrard, the Campaigns, Public Affairs & Board Secretariat Director at Co-op. With a background spanning nearly two decades in the UK Civil Service, Paul shares his journey, experiences, and the impactful campaigns he leads at the world's oldest co-operative business. In this episode, we explore: The dynamics of public affairs and public relations Lobbying as a tool for good The success and strategy behind Co-op's modern slavery and shoplifting campaigns Paul's involvement in Marcus Rashford's initiative to feed school children How to maintain mental health and well-being in a demanding professional landscape Connect with Paul Gerrard Twitter: @paulgerrard1971 LinkedIn: Paul Gerrard Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join us for an electrifying interview with Srin Madipalli as he shares his incredible journey, from founding the groundbreaking startup Accomable to advising startups, VCs, and established companies on the forefront of technology.

Discover his passion for angel investing, where he seeks out tenacious founders tackling society's toughest challenges, regardless of sector or geography. But that's not all! Srin's impactful advocacy work for disability inclusion in the workplace and his powerful insights as an entrepreneur with a severe physical disability will captivate and inspire you.

In a riveting conversation hosted by Dan Gold, delve into intriguing topics like Open AI, the quest against boredom, and uncovering pathways to innovation.

Connect with Srin Madipalli

Website: https://srinmadipalli.com/

Twitter: @SrinMadipalli

LinkedIn: Srin Madipalli

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduelExecutive

Producer: David OlajideDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join host Dan Gold in this riveting episode of Fuse as he engages in a thought-provoking conversation with the visionary Shayoni Lynn, CEO and Founder of the multi-award-winning behavioural science communications consultancy, Lynn Group.

Shayoni, a PRCA and CIPR Fellow, is recognised as a PR industry luminary, listed in the top 5 PR leaders outside of London in the PRWeek Power Book. In 2023, she earned a spot on the Innovator 25 EMEA and Global 15 to Watch list by PRovoke Media, along with receiving the prestigious Mark Mellor Award for Outstanding Contribution to the Industry.

In this conversation, discover:

• The influence of behavioural science on PR. 

• Building and scaling the Lynn team

• The Three-Part Lynn Framework for Measurement.

• Exploring the impact of AI in combating misinformation and disinformation through Lynn's Disinformation Cell.

Connect with Shayoni Lynn

Website: https://lynn.global/ 

Twitter: @shayonislynn

LinkedIn: Shayoni Lynn

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join our host Farzana Baduel on this episode of PRCA Fuse, as she delves into the world of marketing and strategy with the illustrious Nirmalya Kumar. As a Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University, and a renowned polymath, Nirmalya Kumar's insights redefine the landscape of strategic thinking.

In this compelling conversation, Farzana and Nirmalya unravel the unique career journey that propelled him to the forefront of marketing innovation, starting with his transformative experiences in the US. From scaling the heights of success to navigating the challenges along the way, discover the remarkable trajectory that shaped Nirmalya's groundbreaking approach.

Explore the evolution of strategic thinking in marketing and learn how global giants leverage modern techniques to achieve unparalleled success.

Connect with Nirmalya Kumar:

nirmalyakumar.com  - website

@ProfKumar - Twitter 

Google Scholar

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join host Dan Gold in this Fuse podcast episode as he sits down with the award-winning Co-Founders of Palm PR, Emily and Liam Keogh.

Emily, a creative strategist with a passion for Travel and hospitality and Food and drink sectors, and Liam, a seasoned entrepreneur and PR specialist, co-founded Palm in 2010. Together, they've shaped Palm into an industry leader, working with brands like Ennismore, Nobu, and Moving Mountains.

In this conversation, discover:

The dynamics of working closely as a family.

Maintaining a healthy work-life balance in the fast-paced PR world.

Palm's strategic planning and entrepreneurial work culture.

The challenges of remote work and the influence of Gen Z in the PR landscape.

The secrets to Palm's success

Making an impact beyond PR - The Trading Standards Petition.

Connect with Palm PR :

www.palm-pr.com - website

@palm_pr - Twitter

@palmpublicrelations - Instagram

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

In this exciting episode of PRCA Fuse, Farzana Baduel chats with Ayeni Adekunle, the visionary founder and CEO of BHM, a Nigerian consultancy with headquarters in the UK. Ayeni has been at the forefront of reshaping the global PR landscape, utilising platforms like World PR Day, Africa PR Report, NECLive and Plaqad to bring Africa into the global discourse.

With offices in Lagos, London, Edinburgh, Nairobi, and Accra, BHM is on a mission to become the first global communications services firm from Africa. 

In this episode, Farzana and Ayeni explore various facets of the PR industry and Ayeni's journey, including:

• The pivotal moment that led Ayeni from journalism to PR.

• Challenges and innovations within the PR industry.

• Building a global PR company with a strong African identity.

• The Africa PR and Communications report.

• Bridging the knowledge gap between Africa, Asia and the rest of the world.

• The Global Day of Influence and World PR Day.

• Raising the reputation of the global PR industry

Connect with Ayeni Adekunle:

Twitter& Instagram: @ayenithegreat

BHM -  https://wwwbhmng.uk  |  https://wwwbhmng.com 

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Episode book recommendations: 

•  Twelve Causes of Dishonesty - Henry Ward Beecher 

• Propaganda - Edward Bernays 

• The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty - Clayton M Christensen, Efosa Ojomo, and  Karen Dillon 

• Post Corona: From Crisis to Opportunity - Scott Galloway

• Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It - Tien Tzuo &  Gabe Weisert

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

In this episode, host Farzana Baduel engages in an enlightening conversation with Andrew Bruce Smith, a leading expert in artificial intelligence and its applications in digital PR, social media, SEO, and analytics.

Andrew Bruce Smith brings over 38 years of experience to the table, having strategically integrated AI into digital communications programmes for some of the world's largest brands. With a strong foundation in Philosophy and Mathematical Logic, Andrew has pioneered the adoption of AI content tools and has shared his expertise with over 3000 organisations, including NATO, NHS, Specsavers, Sky, Jaguar Land Rover, and Disney.

In This Episode, We Explore:

• Andrew’s pioneering work in AI programming languages and content tools.

• Integrating AI into digital communications for global brands.

• The challenges and opportunities of adopting AI in PR.

• How AI can enhance PR campaigns and creativity.

• The future of AI in media relations, content production, and account management

• Ethical considerations in using AI to combat fake news and misinformation.

• Recommendations for AI tools and emerging technologies in the PR industry.

Connect with Andrew:

• LinkedIn: Andrew Bruce Smith

• Twitter: @andismit

• Website: Escherman

Follow Dan & Farzana on Social Media:

Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@gmail.com 

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

On this episode of Fuse, Dan Gold chats with Advita Patel, an internal communications professional and the founder of CommsRebel, a consultancy with a mission to make a lasting impact on how people feel at work. Notably, Advita has been named as the CIPR's 2024 President-Elect. In this enlightening conversation, we explore: The roots of Advita's rebellion and the inspiration behind her CommsRebel movement. Strategies for building confidence in leaders to navigate change and embrace difficult conversations. Reshaping the narrative around diversity in the workplace. Empowering underrepresented women in their career progression. Join us as we unravel the layers of internal communications, diversity, and empowerment with Advita Patel, a true rebel with a cause. Connect with Advita: CommsRebel: https://www.commsrebel.com/ Twitter: @Advita_p Follow Dan & Farzana on Social media Instagram: @Dangoldmedia | @FarzanaBaduel Twitter: @Dangoldmedia | @FarzanaBaduel Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Produced by Dan Gold and hosted with Farzana Baduel. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

On this episode of Fuse, Farzana Baduel chats with Mehreen Khan, Economics Editor of The Times.

Mehreen brings a wealth of experience from her time as a Brussels correspondent at the Financial Times, reporting on the European Union, Brexit, and the political economy of the eurozone. In this episode, they explore:

Breaking the age stereotypes in journalism

The importance of financial literacy for women and underserved communities.

Bridging socio-economic gaps in the media sector.

Regional perspectives in a London-centric industry.

Journalism as a public service.

Follow Mehreen Khan:

Twitter: @MehreenKhn

Follow Dan & Farzana on Social media

Instagram: @Dangoldmedia | @FarzanaBaduel

Twitter: @Dangoldmedia | @FarzanaBaduel

Watch our discussion on our YouTube channel here

Produced by Dan Gold.

Produced by Dan Gold and hosted with Farzana Baduel. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

In this enlightening episode of PRCA Fuse, hosts Dan Gold and Farzana Baduel sit down with award-winning author and global PR strategist David Gallagher. With 25 years of experience at Ketchum, Omnicom and leadership roles in British and global trade groups, David's journey from journalism to PR is both inspiring and insightful.

Discover how purpose, resilience, and impact are at the core of David's career as he discusses:

• The transition from journalism to PR and its influence on modern communications.

• How authentic marketing and communications wins in the purposeful age

• Building and nurturing professional communities, like his WhatsApp group, for innovation and collaboration.

• Valuable advice for agency owners contemplating selling their businesses.

• Essential tips for young PR professionals embarking on their careers.

• The top three skills every outstanding PR professional must possess in today's interconnected world.

Get David’s book

Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

Follow David Gallagher:

Twitter: @TBoneGallagher

Website: www.davidgallaghernow.com

Watch on Youtube: 

Follow Dan & Farzana on Social media 

Instagram: @Dangoldmedia | @FarzanaBaduel 

Twitter: @Dangoldmedia | @FarzanaBaduel 

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Produced by Dan Gold and hosted with Farzana Baduel.

Production and editing supported by Martin Charlton Communications

Mpumelelo Zondi, Head of Brand and Global Client Lead with Edelman Africa joins our host Dan Gold on the #PRCAfuse podcast. We take a deep dive into the legendary #KFCproposal.Mpumi talks about the importance of social listening and how the crisis communication toolkit can be used for good news stories as well.

Watch our discussion on our YouTube channel here.

There are so many lessons and highlights to this organic 'campaign' Produced by Dan Gold.

Production and editing supported by Martin Charlton Communications

Meet our new co-host and listen to our first-ever joint episode with Farzana Baduel.

Farzana is the co-founder and CEO of Curzon PR, a global strategic communications firm headquartered in London. Our hosts Dan and Farzana sit down with Martin Raymond, co-founder of Future Laboratory, working with some of the world's Forbes 500 and FTSE 100 most innovative brands, and in we discuss how companies can peek into the future and how to harness the tools needed for effective forecasting.

Produced by Dan Gold and hosted with Farzana Baduel.

Production and editing supported by Martin Charlton Communications

In this thought-provoking episode, Patrick Melville, Founder of Melville Solutions and Fuse host Dan Gold explores the profound effects of change and challenges on mental health and how developing sharing and listening skills can help you navigate our dynamic world.

Watch episode here.

-

Produced and hosted by ⁠Dan Gold⁠.

Production and editing supported by Martin Charlton Communications

It's a new year and we've been listening. So we're changing things up a little. Producer and host Dan Gold breaks down the podcast changes in this special short episode.

Watch episode here.

-

Produced and hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Denmark’s Sofie Rebecca Høj and Morten Vester Haldrup jump on the podcast to chat with Dan Gold about winning Gold at the ICCO Next-Gen PR World Cup. The winning pair talk about meeting each other just hours before the competition, how they tackled WWF’s saving the world’s rainforests brief across three intense days, and advice to other ambitious practitioners thinking about entering the next Next-Gen PR World Cup.

-

Produced and hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Federated Co-operatives Director of Marketing Cameron Zimmer jumps on the podcast with Dan Gold to talk about the competitive advantages and challenges of co-ops’ bottom-up leadership model, including the tricky balance of establishing a strong central brand while staying true to its local roots.

Watch episode here.

-

Produced by Dan Gold and hosted by Ayesha Lett.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Host Dan Gold chats with Orchan Consulting Director and Kuala Lumpur-based Dr Craig J Selby about the role communications is playing in higher education’s race to stay relevant and thriving during the covid-era.

Watch the episode here.

-

Produced by Dan Gold and hosted by Ayesha Lett.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

In this episode, host Dan Gold engages in a ‘PR numbers’ conversation with Darryl Sparey, Managing Director and Co-Founder of Hard Numbers, a multi-award-winning, performance-driven communications consultancy.

Darryl co-founded Hard Numbers to be the communications consultancy that clients' sales teams love. By combining killer creative strategies with hard commercial acumen, Hard Numbers delivers demand-generation campaigns that drive a demonstrable return on investment. With a background in sales, marketing, and digital PR, Darryl offers a unique perspective on integrating SEO tools and lead-generation tactics into PR strategies.

In This Episode, We Explore:

Key lessons from SEO and sales applied to communications

Measuring brand awareness and its impact on business goals

The integration of SEO tools and lead-generation tactics with traditional PR efforts

The importance of the AMEC framework in PR and communications

Coverage reporting versus lead generation and early analytics pivoting campaigns to success

Connect with Darryl:

Twitter: @darrylsparey

www.hardnumbers.co.uk

Follow Dan & Farzana on Social Media:

Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@gmail.com

Disclaimer: Views expressed by the guest are not necessarily endorsed by the FUSE podcast.

TEDx Speaker and communication trainer Jayne Constantinis jumps on the latest episode to chat with Ayesha Lett about seeing confidence as a career imperative, building the ‘confidence muscle’, and the classic traps communicators face.

Watch episode here.

PRCA's summer sale is running across July - take advantage of 15% off all PR and communications training. More information visit PRCA's website.

--

Produced by Dan Gold and hosted by Ayesha Lett.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

PRecious Communications Managing Director Lars Voedisch jumps on the latest episode with Dan Gold to chat about ethics, business, localised communications, and trust from a Southeast Asia perspective.

Watch episode here.

--

Produced and hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

In a special extended edition, Dan Gold takes a deep-dive into the ever changing world of the automobile and commercial vehicles with McLaren Vice President of Communications in North America, Roger Ormisher, former CNH Industrial Global Corporate Communications Vice President Richard Gadeselli, and Ford Communications Manager and Motor Industry Communications Association’s Oliver Rowe.

The crew discuss the challenges in communicating electrification in different global markets, working with motorsport influencers, harnessing new communication tools and platforms to connect with car buyers, and so much more.

Find out more about MICA here.

--

Produced and hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Releasd Founder Richard Benson joins host Dan Gold to breakdown a new report that looks at how PR agencies and in-house teams are using different types of PR metrics in their reports to clients and executives.

Download the report here.

--

Produced and hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

The Ukraine Communication Support Network (UCSN) Co-Chairs Nataliya Popovych and David Gallagher join host Dan Gold for a deeply powerful and moving discussion on the story behind UCSN's creation, PR's role as ambassadors for truth, and what action is needed now to support Ukrainians.

Support UCSN here: https://www.prca.org.uk/ucsn

--

Produced and hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Publicist CEO Lara Vandenberg joins host Ayesha Lett to talk about the future of the global PR workforce, including the shift to hyper-specialisation, the rise of the freelancer, and talent dictating the terms.

--

Produced by Dan Gold and hosted by Ayesha Lett.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

In a special episode, Jock Mendoza-Wilson, Director of International and Investor Relations at Ukraine's System Capital Management, joins Dan Gold to talk about Vladimir Putin’s full-scale invasion of Ukraine, why PR must lead in the misinformation war, and what makes President Volodymyr Zelenskyy an incredible communicator.

--

Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Episode note: Episode resorts to a backup quality connection, next episode will return to normal broadcast quality.

Senior corporate and crisis communications professional Ayesha Lett jumps on the latest episode with Dan Gold to chat about the state of PR in Barbados, international brands localising their communications, and of course, about her new starring role as co-producer and co-host of Fuse!

--

Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Brandigo Co-Founder and China President Mike Golden joins host Dan Gold to share his journey of launching a PR agency in China, navigating the cultural differences, and what brands need to reconcile with before deciding to operate there.

--

Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

So, you run a global corporation. Do you standardise polices or do you allow for regional differences and how can this apply to diversity, equity and inclusion?

APCO Worldwide’s Joanna Klever and Hélène Legay join Dan Gold to look at this very question on the top-down, one-size-fits-all polices versus employee led solutions from across an organisation.

--

Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

In this episode, host Farzana Baduel engages in a fascinating conversation with John Harrington, an experienced editor and digital journalist, renowned for his editorial projects and deep understanding of media, politics, business, culture, and current affairs.

John Harrington is the Editor of PRWeek UK, with a career spanning over a decade in the industry. He holds a postgraduate diploma in journalism from City University and a first-class degree in politics and history. Named Best Digital Journalist/Blogger at the 2019 PRCA Digital Awards, John brings expertise to the conversation.

We explore John's journey from journalism to PRInsights into the dynamic world of media and journalism PR Week’s Top 150, UK Powerbook, Best Places to Work, and 30 under 30 initiatives.

The future of PR and the importance of storytelling in communication The role of storytelling and editorial in enhancing PR strategies The significance of PR's expanding influence in the C-suite

Connect with John:Twitter: @john_Harringwww.prweek.comFollow Dan & Farzana on Social Media

Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

Disclaimer: Views expressed by the guest are not necessarily endorsed by the FUSE podcast.

We all say that we put the customer at the heart of what we do, but are we looking at selling products and services first, rather than listening to the client's needs?

Talkwalker's Rami Deeb, sat down with Dan Gold to look at how organisations can improve their influence, reputation, and performance by being customer-centric. 

Note from Dan: If you don't believe how beautiful Luxembourg is, take a look at this two-minute video. (Unsponsored) 

--

Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Author, international keynote speaker, professional coach and founder of Jargon Free Fridays Gabrielle Dolan chats with Dan Gold about how jargon can negatively affect your organisation. 

You can watch this full episode here, plus a funny bonus video dedicated to jargon.

--

Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Nestlé's East & Southern Africa Region Corporate Communications and Public Affairs Director, Saint-Francis Tohlang, joins Dan Gold for a discussion on how the world's largest food and beverage company stays true to its purpose.

Saint-Francis is one of the newly announced board members of the PRCA Africa Network.

You can watch the full episode here.

--

Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

The winners of this year's Young PR Lions competition, Gigi Rice and Elle Bellwood, join Dan Gold to take us behind the story of their triumph, from searching for work during the pandemic to announcing themselves as creative forces in the PR industry.

--

Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

In a special extended edition, Empathy Week Founder Ed Kirwan joins Dan Gold to talk about Empathy Week's origins and putting empathy at the heart of storytelling. Then Claire Bennett from the charity MIND, talks about support in the workplace and being there for others.

The PRCA has published its latest Global Confidence Tracker, polling PR professionals across the world about the confidence levels of their organisation’s future. To find out more about how your part of the world is feeling about its future, click here.

If the topics discussed in this episode have affected you, the contact details for MIND are here.

--

Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

How do you solve the working from home challenge that is space? Simple. Threepipe Reply's Co-Founder Jim Hawker tells the story to Dan Gold of hunting down a campervan in the midst of the pandemic.

You can watch Jim's campervan in action here!

The PRCA has joined forces with the International Communications Consultancy Organisation & the Chartered Institute of Public Relations to tackle the UK industry’s significant mental health challenges. They want you to share your experiences in a new survey, conducted by Opinium, which will help inform future collaboration between the industry bodies. Take the survey here.

--

Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Formula E Presenter and Content Creator Derin Adetosoye and Chief Communications Officer Katie Traxton join Dan Gold for a discussion on diversity and inclusion.

PRCA’s Race and Ethnicity Equity Board has launched PRISM - its new global mentoring and support programme designed to empower professionals from all ethnicities and backgrounds to succeed in the industry. PRISM stands for public relations, inclusion, support, and mentoring. To find out how you can be a mentor or mentee please click here.

Our guest on this episode's quickfire get-to-know feature is Vim and Vigour PR’s Akhila Narayan.

Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Omnicom's President of Growth, Development, International David Gallagher joins Dan Gold for a discussion on purpose, PR and business. 

David is co-author of the new book 'Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age'. Order online: US, UK.

Lobbying Industry publishes 6-point Public Confidence Plan for Reform in response to Cameron Inquiry - The Public Relations and Communications Association (PRCA) Public Affairs Board - the professional body which represents the lobbying industry - has called on the Government to adopt six urgent recommendations to improve transparency, accountability, and trust in the UK political system. Find out more here.

Our guest on this episode's quickfire get-to-know feature is Middlesex University Dubai's Stephen King.  

--

Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Canadian PR & Social Media Pro Emmy Tran talks to Dan Gold about that time she went viral online, standing out from the crowd, and making real impact in every-day work. You can watch the video of this interview here.

This week the PRCA is launching its annual PR Census survey to give PR professionals around the world the opportunity to have their say on the issues, trends and challenges impacting the profession. Please take the chance to share your views. Visit the PRCA website for more information or search the hashtag #PRCensus.

Also featuring in this episode is a quickfire get-to-know feature with Eilidh Deeney, Big Partnership.

Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

The Brexit deal is finally here. But will it usher in green economic innovation, new global trade opportunity and a surge in daring start-ups? In a bonus episode edition, Dan Gold chats to Nina Skero, Chief Executive, Centre for Economics and Business Research, to preview her panel discussion at the PRCA International Summit on 30th March.

If you have a story to tell then get in touch leaving a voice message here. 

Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

In this episode, host Dan Gold engages in a captivating conversation with Lamia Kamel, Founder and Executive Chairman of CC Plus, and a trailblazer in political communication and nation branding.

Lamia brings a wealth of experience from her extensive career, which includes founding CC Plus, one of Egypt's leading consultancy firms, and spearheading the Narrative PR Summit. As a former Assistant Minister of Tourism and Antiquities for Promotion in Egypt, Lamia has a unique perspective on the intersection of communication, politics, and culture.

In This Episode, We Explore:

• The PR landscape in Africa, particularly in Egypt.

• Combating misinformation and ensuring ethical practices.

• Bridging generational gaps in communication.

• The impact and growth of the Narrative PR Summit.

• Strategies for promoting gender diversity and elevating women in communications.

• The role of communications in nation-building and tourism promotion.

• Attracting and nurturing diverse talent in the PR industry.

• Leveraging storytelling to create memorable brand experiences.

Connect with Lamia:

LinkedIn: Lamia Kamel

CC Plus: www.cc-plus.com

Follow Dan & Farzana on Social Media:

Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Sir Martin Sorrell, Executive Chairman at S4 Capital, joins Dan Gold as Fuse's first ever guest to discuss PR's performance during the pandemic, the future of office-life, and much more.

We would love to hear from you following on from our chat with Sir Martin. Is there something that stood out for you? How are you feeling about the return to the office? Fed up with isolation, or has working remotely been a revolution for your work-life balance? Send us a voice message here.

To hear more about these themes and PR’s role in the new business landscape, sign up to attend the PRCA International Summit on 30th and 31st March.

Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications  

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Fuse aims to showcase cutting edge practice, challenge conventional thinking and inspire new ways of working for global PR, Marketing and creative professionals.

The fifteen-minute, bi-weekly podcasts will be essential-listening for future-facing professionals eager to stay ahead of the issues, trends challenges facing business and media.

In this episode, Farzana Baduel chats with Rupert Younger, Director of the Oxford University Centre for Corporate Reputation and Co-founder of Finsbury (now FGS Global). Rupert, a renowned author and academic, shares his profound insights into the dynamics of corporate reputation and the evolving landscape of global communications.

Rupert's distinguished career includes leading the Oxford Centre for Corporate Reputation, co-authoring influential books like 'The Reputation Game' and 'The Activist Manifesto,' and serving as an ambassador for The HALO Trust. With his extensive experience and expertise, Rupert offers a unique perspective on the intersection of corporate reputation, social responsibility, and strategic communications.

In This Episode, We Explore:

• The Foundations of Corporate Reputation

• Balancing Profit and Purpose in Business

• Key Research Findings for Corporate Leaders

• Integrating Purpose into Business Strategies

• The Impact of Digital Transformation on Reputation

• The Intersection of Corporate Reputation and Social Responsibility

• Measuring the Effectiveness of Reputation Management Efforts

🌐Connect with Rupert

LinkedIn: Rupert Younger

Follow Dan & Farzana on Social Media:

Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Welcome to Fuse, the global podcast for PRCA, where we explore the evolving landscape of global communications. In this episode, host Dan Gold engages in an insightful conversation with Iain Anderson, Co-Founder & Executive Chairman of Cicero Group, and prominent advocate for workplace diversity and LGBTQ+ rights.

Iain is a founding shareholder and Executive Chairman of Cicero Group, boasting over 30 years of experience as a political adviser, business journalist, and CEO. Recognised as one of the Financial Times Global 100 LGBTQ Executives and appointed as the UK's first LGBTQ+ Business Champion, Iain brings a wealth of expertise to the conversation.

In This Episode, We Explore:

• The challenges and opportunities in corporate strategy and messaging
• Public affairs and its impact on corporate PR strategies.
• Iain's advocacy for workplace diversity and inclusion.
• Insights into PR & lobbying today
• Advocacy for LGBTQ+ rights and its integration into PR and communications.
• Future trends in corporate PR and communication

Connect with Iain

Twitter: @iain_w_anderson

www.cicero-group.com

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide -david@curzonpr.com

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.