Funnelocity: the B2B Sales and Marketing…

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S2, Ep4: CMO Challenges in 2022 with Victor Milligan of Fastmarkets

Épisode 12

mardi 19 avril 2022 • Durée 53:04

AI, marketing automation, retaining talent, branding, keeping your pets out of Zoom calls - just a few of the things that are potentially keeping CMOs awake in 2022. Victor Milligan, Chief Marketing Officer of Fastmarkets joins Mary and Gifford in a wide-ranging (and amazingly pet-free) discussion, providing invaluable insight into his day to day world, some of his key priorities, and what it means to be a marketing leader in 2022.

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S2, Ep3: Wash, rinse and repeat - the secrets of Global B2B Digital Production with Catalina Dobre

Épisode 11

mardi 29 mars 2022 • Durée 41:57

In-house or outsourced? Global or local? Governance or free-for-all? Join Catalina (Cat) Dobre, Director of Global Production and EMEA Client Services at MarketOne as she reveals the secrets of running a global digital production team that takes its error-free rate extremely seriously and provides invaluable tips and tricks on everything from onboarding to governance and the perfect brief.

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S1, Ep2: Building a Successful BDR Team with Tom Stearns

Saison 1 · Épisode 2

mardi 20 octobre 2020 • Durée 59:11

Tom Stearns, Inside Sales Consultant, Trainer, and Coach, joins Enrico for a soup to nuts discussion on what it takes to make BDRs and SDRs successful. From when to Insource vs. Outsource, to skills building, technology, measurement, and beyond. Prepare to go deep into the fascinating world of creating a great SDR team, with two passionate experts who have lived it.

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S1, Ep1: 30 Days of Webinars with Emma Westley

Saison 1 · Épisode 1

lundi 19 octobre 2020 • Durée 43:59

Emma Westley, founder of immerj.io and CMO for the Invigorate platform, embarked on a 30 day deep investigation of the current state of B2B webinars. In this, our inaugural episode of Funnelocity, Enrico and Emma discuss the good, bad, and ugly of the over 40 webinars she attended, and Emma provides her top 5 insights for running a great webinar.

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S2, EP2: Rise Above the Noise: Putting the human back into marketing with Daniel Kushner of Oktopost

Épisode 10

lundi 10 janvier 2022 • Durée 01:00:37

Everybody's talking about the evolution of customer experience, but has B2B marketing really changed that much in the last 20-30 years, or is there just a lot more noise generated by the glut of technology solutions used today by marketers? Daniel Kushner, CEO of Oktopost joins MarketOne's own Shaun Ma to discuss the issue and suggest how we might cut through the noise and return to the core tenets of marketing.

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S2, Ep1: Blow it up and start again: How to evolve and not destroy your lead management process

Épisode 9

mercredi 10 novembre 2021 • Durée 01:04:17

What are the key considerations for designing a lead to revenue process, whether you're just starting out or you're looking to refine your existing approach? Aaron Doherty, Growth Marketing Lead at Pachyderm, and MarketOne's own Jennifer Comisford join new hosts Mary Kleinsorgen and Gifford Morley-Fletcher in a wide-ranging discussion covering topics such as getting buy-in for the process, maintaining success, the best tech to use, and, of course, measurement.

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S1, Ep8: Effective B2B Sales Development in a Work from Home World

Épisode 8

mardi 30 mars 2021 • Durée 35:17

Over the last year, we've all got used to working from home, but this doesn't mean it's been business as usual for everyone. In the world of B2B Sales Development, BDRs / SDRs have encountered a new challenge: how do you continue selling effectively when face-to-face meetings are off the table and prospects are difficult or even impossible to reach because they too are working from home? Join us as Brad Fijac and Theo Tsiavis from MarketOne Australia team up with Enrico to explain how they have successfully addressed this challenge, to introduce the concept of Tele 2.0, and to look at whether the world of B2B Sales has been changed for ever by the pandemic.

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S1, Ep7: Going 'back to basics' with your B2B Marketing strategy - Anvi Bui

Épisode 7

mercredi 17 février 2021 • Durée 48:04

When building B2B Marketing campaigns, it’s very easy to get caught up in the newest frameworks and shiniest technologies as the best route to deliver the results we all crave, but the fact is that no tool, however complex and clever, will make a difference if you haven’t covered the basics. Join us as marketing technology expert Anvi Bui teams up with Enrico to talk us through the basic foundations of a successful B2B Marketing Strategy, provide some real world examples and encourage us to wear that ‘I am basic’ badge with pride.

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S1, Ep6: Is The Funnel Dead?

Épisode 6

jeudi 21 janvier 2021 • Durée 32:06

It's the age-old question regularly revisited by B2B aficionados, client and agency alike: is the Sales and Marketing Funnel still a useful, performing framework, has it evolved, or should we be using a completely different approach? Join us as Jenny Comisford, Digital Strategist, and Mary Kleinsorgen, Technical Strategist, both at MarketOne, team up with Enrico to address the question from all angles: is The Funnel still fit for purpose, if not, why not, what approach would we recommend instead, and what are the requirements from a strategic and technology point of view?

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S1, Ep5: Schneider Electric's Model for Supercharging Sales and Marketing

Saison 1 · Épisode 5

jeudi 17 décembre 2020 • Durée 32:09

Sales and Marketing alignment is more important than ever in 2020. Join us as Mandy Wallace, Head of Global Demand Generation for Schneider Electric, and Kalja Moolenaar, Senior Strategist at MarketOne, chat with Enrico about how Schneider Electric is bringing Sales and Marketing together globally with a variety of digital coverage models, fueled by customer insight, data, and marketing automation.

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