Frontier FM – Détails, épisodes et analyse

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Frontier FM

Frontier Marketing Co.

Business & Entrepreneuriat

Fréquence : 1 épisode/23j. Total Éps: 83

What is the best way to fundraise for your charity? Join the Frontier team in their pursuit of being good marketers as they explore how current trends in society affect the charity world. Get your questions answered by sending your topic to junkmail@frontier.io.

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Apple Podcasts

🇨🇦 Canada - nonProfit
10/09/2025
#88
🇨🇦 Canada - nonProfit
09/09/2025
#80
🇨🇦 Canada - nonProfit
08/09/2025
#70
🇨🇦 Canada - nonProfit
07/09/2025
#67
🇨🇦 Canada - nonProfit
06/09/2025
#60
🇨🇦 Canada - nonProfit
05/09/2025
#44
🇨🇦 Canada - nonProfit
04/09/2025
#23
🇨🇦 Canada - nonProfit
03/09/2025
#10
🇨🇦 Canada - nonProfit
13/08/2025
#76
🇨🇦 Canada - nonProfit
12/08/2025
#61

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

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https://www.linkedin.com/company/frontiermarketingco/
133 partages
https://www.linkedin.com/in/megan-mccaffery/
37 partages
https://www.linkedin.com/in/mrbenjohnson/
26 partages

https://www.facebook.com/frontiermarketingco/
36 partages
https://www.facebook.com/CanadianConstitutionFoundation
8 partages
https://www.facebook.com/
1 partage

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Score global : 63%

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Liste des épisodes récents, avec titres, durées et descriptions.

How the Canada Post Strike is Shaping Non-Profit Strategies: Insights from Backpack Buddies Ep #78

Saison 2 · Épisode 78

mercredi 8 janvier 2025 • Durée 01:01:27

What's a non-profit to do with no mail for over two weeks?

In this episode, Megan and Naomi chat with Joanne Griffiths from Backpack Buddies to discuss some of the strategies they're trying as we head into their busiest giving season.

This podcast interview features Joanne Griffiths, co-founder of Backpack Buddies, a non-profit organization addressing childhood hunger. We explore Backpack Buddies growth over the last 13 years and talk about the challenges due to the Canada Post strike and explores alternative communication strategies to maintain donations.

You Will Want to Hear This Episode if You Are Interested In...

(00:00:53) - The Origin of Backpack Buddies

(00:07:15) - Securing Essential Resources as a New NPO

(00:14:28) - Impact of the Canada Post Strike

(00:16:02) - Future of Direct Mail and Budgeting

(00:17:14) - Donor Awareness and Response to the Strike

(00:21:24) - Volunteer Mobilization and Alternative Strategies

(00:25:22) - Exploring BVMs and Text Messaging

(00:27:07) - Donor Stewardship and Thank-a-thons

(00:28:02) - Collecting Donor Contact Information

(00:30:38) - Tax Receipts and CRM Management

(00:31:36) - Revenue Predictions and Strike Impact

(00:35:24) - Exploring New Social Media Platforms

(00:37:01) - Threads, BlueSky, LinkedIn and Instagram

(00:47:42) - Pros and Cons of Event Fundraising

(00:55:00) - NotebookLM

(00:56:03) - Greatest Fears

Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
The latest on the Canada Post strike: https://nationalpost.com/news/canada/canada-post-strike-four-week
Check out these stratgies and more on our blog: https://www.frontier.io/resources/canada-post-might-go-on-strike
Backpack Buddies: https://www.backpackbuddies.ca/
Connect with Joanne joanne@backpackbuddies.ca
NotebookLM: https://notebooklm.google.com/
Connect With Frontier
Follow Megan on LinkedIn
Follow Naomi on LinkedIn
Website: https://Frontier.io
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Frontier FM's NEW Instagram: https://www.instagram.com/frontier.fm/

Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team

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Planning for a Canada Post Strike and Last Minute Giving Tuesday Ideas, EP #77

Saison 2 · Épisode 77

mardi 12 novembre 2024 • Durée 53:07

Canada Post gave a 72hr strike notice today, so what does that mean for your Year End fundraising?

In this episode, Megan and Naomi dive into some strategies you can implement in the face of a looming strike, and a few ideas you can still execute on before Giving Tuesday.

You will want to hear this episode if you are interested in...

(00:02:50) Stewardship, phone calls, and updating your CRM
(00:06:00) Advertising in digital
(00:06:55) Leveraging buckslips effectively
(00:07:30) Matches and Match alternatives
(00:11:05) Giving Tuesday, there's still time!
(00:11:45) Video, BVMs, and SMS
(00:21:29) Creating effective ad campaigns
(00:29:41) The role of your webite in your Year End fundraising
(00:31:15) Building a consistent donor journey
(00:36:21) Thanking Canada Post on your OEs
(00:38:30) Stewardship through video content
(00:44:55) Will they stirke? What we saw in 2018

Resources & People Mentioned

Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
The latest on the Canada Post strike: https://www.cbc.ca/news/business/cupw-canada-post-strike-1.7380827
Check out these stratgies and more on our blog: https://www.frontier.io/resources/canada-post-might-go-on-strike
Calm's election ad: https://www.youtube.com/watch?v=I4F8iGSCUyY
ThankView: https://www.thankview.com/
Cameo: https://www.cameo.com/
Follow Derek on LinkedIn: https://www.linkedin.com/in/derekweiss/

Connect With Frontier

A Message From Megan

Saison 2

lundi 16 octobre 2023 • Durée 01:13

Megan returns to the pod for a message to our listeners about where we've been and where we're going!

A Corporate Fundraising Convo with Heather Nelson, Ep #68

Épisode 68

mercredi 12 avril 2023 • Durée 50:13

Just because corporate fundraising feels complicated does not mean it is. It’s also not a money buffet that charities can just show up to for funding. It requires strategy, skill, and a little bit of patience. On this episode, Ben sits down with Heather Nelson of BridgeRaise to discuss the ins and outs of corporate fundraising, why charities seek corporate partnerships, the shadow side of corporate funding, and how to take your first steps as a charity into the space.

You will want to hear this episode if you are interested in...

Getting to know Heather Nelson [0:57]
Defining corporate fundraising [6:18]
Should charities seek corporate funds? [13:19]
Understanding the shadow side of corporate giving [27:34]
Taking the first steps toward corporate fundraising [37:35]
Free resources and final questions [45:41]

Resources & People Mentioned

Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
Ben's Previous Start-Up
Getting Started | BridgeRaise
Raise More Money | BridgeRaise
Open For Business | BridgeRaise
Exploring Power Dynamics in Corporate Fundraising | BridgeRaise

Connect with Heather Nelson

Follow Heather on LinkedIn
Email Heather
BridgeRaise

Connect With Frontier

From Web Designer to SAAS Leader (And More): Meet Steve Benjamins, Ep #67

Épisode 67

mercredi 15 mars 2023 • Durée 42:09

Sometimes it takes an outsider's perspective to bring clarity to the needs of an industry you work in every day. That’s why Ben asked his long-time friend, former co-worker, and now SAAS leader Steve Benjamins to weigh in on the state of tech in the charity world. The two also take a deep dive into the unique benefits and challenges of four-day work weeks and remote working environments.

You will want to hear this episode if you are interested in...

Getting to know Steve Benjamins and his career journey [0:45]
How Steve built multiple tech products [8:06]
The impact of tech entering the charity world [13:00]
Makers, managers, and building trust in changing work environments [21:27]
The power of in-person connection in a mostly remote world [28:41]
Tactical advice for social media and final thoughts [38:53]

Resources & People Mentioned

Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
Maker's Schedule, Manager's Schedule
Site Builder Report
MBA-ish
Atlist

Connect with Steve Benjamins

Follow Steve on Twitter
Visit Steve’s website

Connect With Frontier

Follow Benjamin Johnson on LinkedIn
Follow Matt Hussey on LinkedIn
Follow Megan McCaffery on LinkedIn

2023 Trends in Fundraising, Ep #66

Épisode 66

mercredi 1 mars 2023 • Durée 51:56

What are your favorite fundraising trends for 2023? On this episode, Ben and Becca dive into all things trends for the ten months ahead. They discuss person-centered fundraising, using TikTok for donor acquisition, making giving easy, the future of phones in fundraising, and everything in between. You don’t want to miss it!

You will want to hear this episode if you are interested in...

Catching up with Becca and Ben’s Nonprofit Innovation Circle recap [0:09]
Person-centered fundraising and breaking down the ideal donor [6:12]
Using personalization to build deeper donor connections [14:17]
The future of phones and SMS in fundraising [17:52]
Changing payment methods and the need for a timed opt-out [27:30]
Why charities need TikTok [32:36]
Trust-based philanthropy, an unlikely recession, the potential peak of podcasting, and other lightning-round trends [41:14]

Resources & People Mentioned

Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
2023 Payment Trends Webinar with Fundraise Up
3 Ways to Supercharge Your Text Message Fundraising for Year-End

Connect With Frontier

Follow Benjamin Johnson on LinkedIn
Follow Matt Hussey on LinkedIn
Follow Megan McCaffery on LinkedIn
Follow Becca Gust on LinkedIn
Website: https://Frontier.io

Yulia at Giveffect Shares Stories and How to Choose the Right Tech, Ep #65

Épisode 65

mercredi 15 février 2023 • Durée 45:23

Change is often a bad word among charities. And nothing exemplifies change more than technology. Many charities avoid it for a myriad of reasons, but tech is a valuable piece to cracking the generosity puzzle for decades to come. On this episode, Ben sits down with Yulia from Giveffect to discuss how charities should choose the right technology for their organizations. The two dive into Yulia’s professional journey, the origin and mission of Giveffect, and the resistance to change in the nonprofit sector.

You will want to hear this episode if you are interested in...

Yulia’s professional journey and what led her to the nonprofit space [0:13]
The story of Giveffect and its mission to streamline the tech side of charity [9:01]
Unpacking resistance to change in the nonprofit sector [18:46]
Where and how to start choosing the right tech for your organization [29:00]
Cool Tools and final thoughts [37:23]

Resources & People Mentioned

Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
Giveffect
The Smart Nonprofit: Staying Human-Centered in An Automated World (Book)
ChatGPT

Connect with Yulia Zhernovaya

Follow Yulia on LinkedIn
Email Yulia

Connect With Frontier

Follow Benjamin Johnson on LinkedIn
Follow Matt Hussey on LinkedIn
Follow Megan McCaffery on LinkedIn

Keela, KIT, and Nonprofit Life with Nejeed Kassam, Ep #64

Épisode 64

mercredi 1 février 2023 • Durée 34:45

Are you ready for the Fundraising Revolution? Nejeed Kassam of Keela is! On this episode, Ben sits down with Nejeed for an engaging discussion focused on pushing the charitable sector forward. From tech innovation to addressing the fear that so many fundraisers hide just under the surface, get ready for a thought-provoking conversation everyone living the nonprofit life needs to hear.

You will want to hear this episode if you are interested in...

Nejeed’s origin and going from practicing law to starting a tech company [0:54]
NTEN, all about Keela, and where Nejeed believes fundraising is heading [12:22]
Addressing the fear in fundraising and bringing change to the charity world [20:24]
Risk, experimentation, and why charities need an ecosystem [24:23]
Working at Keela and AI in the nonprofit space [27:24]

Resources & People Mentioned

Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!

Connect with Nejeed Kassam

Follow Nejeed on LinkedIn
Email Nejeed

Connect With Frontier

Follow Benjamin Johnson on LinkedIn
Follow Matt Hussey on LinkedIn
Follow Megan McCaffery on LinkedIn
Follow Becca Gust on LinkedIn
Website: https://Frontier.io
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

Meet Saint Nick Tassell, Creative Director of Frontier, Ep #63

Épisode 63

mercredi 18 janvier 2023 • Durée 56:10

A major part of human-centered fundraising is human-centered design. How do you create mass marketing content that feels personal to the reader and accomplishes the goal of inspiring generosity through giving? On this episode, Ben sits down with Frontier OG and Creative Director Nick Tassell to discuss the importance of design, the power of humanity in marketing, and his experience starting at the beginning of Frontier.

You will want to hear this episode if you are interested in...

Getting to know Nick Tassell [1:22]
Balancing form and function and why design matters [6:05]
Nick’s experience on Frontier’s ground floor [12:48]
Taking a closer look at Frontier’s team and the benefits of different leadership styles [23:26]
Exploring human-centered design and its application in both print and digital marketing [35:08]
Understanding the importance of the message in your medium [40:56]
Nick’s perspective on the marketing journey of QR codes, the benefits of risk management with new tech, and final thoughts [49:20]

Resources & People Mentioned

Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
Creative Deviations (Book)

Connect with Nick Tassell

Follow Nick on LinkedIn

Connect With Frontier

Follow Benjamin Johnson on LinkedIn
Follow Matt Hussey on LinkedIn
Follow Megan McCaffery on LinkedIn
Follow Becca Gust on LinkedIn

Three Trends for Small Shops in 2023 With Tim Sarrantonio of Neon One, Ep #62

Épisode 62

mercredi 4 janvier 2023 • Durée 45:40

The first Frontier FM of 2023 is here and you don’t want to miss it! On this episode, Ben sits down with Neon One’s Director of Corporate Brand Tim Sarrantonio for a jam-packed discussion about the future of generosity from a technology standpoint. The two explore human-centered fundraising, the three-percent problem in the charitable sector, three trends for small shops in 2023, and making it easy for donors to grow in generosity.

You will want to hear this episode if you are interested in...

Getting to know Tim Sarrantonio [0:09]
The gold standard in human-centered fundraising [6:19]
Tackling the three-percent problem and why tech bros won’t save the charitable sector [11:57]
Three trends for small shops in 2023 [24:33]
Understanding the peak-end rule [33:37]
Making it easy to join the generosity journey and Tim’s advice for overwhelmed fundraisers [36:41]

Resources & People Mentioned

Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
Thinking, Fast and Slow (Book)
The Ethical Rainmaker
Mallory Erickson
Dana Snyder
The Fundraising Effectiveness Project

Connect with Tim Sarrantonio

Follow Tim on LinkedIn
Neon One

Connect With Frontier

Follow Benjamin Johnson on LinkedIn
Follow Matt Hussey

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