Frontier CMO Podcast by Think with Google – Détails, épisodes et analyse

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Podcast Frontier CMO Podcast by Think with Google

Frontier CMO Podcast by Think with Google

Presented by Think with Google

Business & Entrepreneuriat

Fréquence : 1 épisode/29j. Total Éps: 27

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In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. We’re asking the questions other won’t: How do marketing leaders prove ROI to executives? What does a modern marketing strategy look like when AI and analytics are reshaping the rules every day? Each episode of Frontier CMO explores the real-world playbooks leaders are using to navigate the AI-powered landscape. From marketing trends and branding breakthroughs to advancements in digital marketing, social media, content marketing, and B2B marketing, Frontier CMO breaks down what’s working and what’s not to help you navigate this new landscape. Subscribe to Frontier CMO on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when the first episode drops in January.
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Introducing Frontier CMO by Think with Google

vendredi 12 décembre 2025 • Durée 00:54

In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. New episodes drop January 2026. We’re asking the questions others won’t: How do marketing leaders prove ROI to executives? What does a modern marketing strategy look like when AI and analytics are reshaping the rules every day? Each episode of Frontier CMO explores the real-world playbooks leaders are using to navigate the AI-powered landscape.  From marketing trends and branding breakthroughs to advancements in digital marketing, social media, content marketing, and B2B marketing, Frontier CMO breaks down what’s working and what’s not to help you navigate this new landscape. Subscribe to Frontier CMO on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when the first episode drops in January.

Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers

Saison 1 · Épisode 11

mercredi 4 décembre 2024 • Durée 21:53

This week on Modern Marketers, Tombras president Dooley Tombras joins Google's Joshua Spanier and Bethany Poole to discuss being the third generation to lead the family business, what it means to be an independent agency focusing on data and creativity, and the partnership with PODS and Google to create an impossible ad campaign using generative AI. Dooley shares a few favorite campaigns from his 20 years at Tombras, how he balances classic marketing metrics with modern approaches, and what the next five years look like for the agency.

Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg on Company Values and Brand Development

Saison 1 · Épisode 2

mercredi 19 juin 2024 • Durée 25:18

Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg, join Joshua Spanier to discuss balancing their various business models, updating brand positioning to evolve with their offerings, and the importance of their core company values. Hear how Zola got started, how they keep up with the growth they've experienced over the years, and ways they work with creators and influencers to share the power of their platform.

Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative

Saison 1 · Épisode 1

mercredi 29 mai 2024 • Durée 26:22

David Mogensen, VP of Marketing at Uber, joins Google's Joshua Spanier to discuss the balance of faith and science when it comes to media measurement and the importance of creative in driving growth. Get an inside look into how an innovative company like Uber thinks about positioning its multiple brands, making a great Super Bowl ad, and insights from David's global work experience.

McDonald's VP of Marketing Elizabeth Campbell on driving customer loyalty | Modern Marketers

Saison 1 · Épisode 10

mercredi 13 novembre 2024 • Durée 24:53

This week on Modern Marketers, McDonald's VP of Marketing Elizabeth Campbell joins Google's Joshua Spanier and Bethany Poole to talk about her 20-year career at the company and how the brand keeps consumers at the center of everything it does. Elizabeth shares some of McDonald's most iconic marketing campaigns and product launches she has worked on over the years, as well as tips for engaging with consumers in a way that feels natural to them and how the brand decides what does and doesn't need to be tested.

Northwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern Marketers

Saison 1 · Épisode 9

mercredi 23 octobre 2024 • Durée 23:57

This week on Modern Marketers, Jim Lecinski, clinical professor of marketing at Northwestern University's Kellogg School of Management, joins Google's Joshua Spanier and Bethany Poole to talk about Jim's career pivot from tech executive to college professor, what traits make up the most effective marketer, and the ability to combine left and right brain to be a whole-brain marketer. Jim discusses what he sees as top of mind for rising-star marketers in his classes, how he wrote a book on AI — well before the recent buzz — in 2021, and advice for creating a marketing plan that excites your C-suite.

Walmart CMO William White on brand values and cutting through the competition | Modern Marketers

Saison 1 · Épisode 8

mercredi 2 octobre 2024 • Durée 28:26

This week on Modern Marketers, Walmart SVP and CMO William White joins Google's Joshua Spanier and Bethany Poole to talk about how he empowers his team to stay nimble, using customer insights as a competitive advantage and how the brand breaks through during the busiest time of the year: the holidays. William discusses how brand purpose and values act as a guide, getting to the crux of what's driving consumer behavior and staying a season or two ahead.

Hubspot CMO Kipp Bodnar on compelling B2B creative and quick business results | Modern Marketers

Saison 1 · Épisode 7

vendredi 6 septembre 2024 • Durée 23:30

This week on Modern Marketers, Kipp Bodnar, CMO of Hubspot, joins Google's Joshua Spanier to discuss how to make B2B marketing creative better, how to convince your CFO it's OK not to attribute 100% of your marketing spend, and the importance of taking risks as a leader. Hear how Hubspot has built out its marketing team, approaches growth opportunities, and about Kipp's experiences from his days as an early employee at Hubspot to now.

Colgate-Palmolive CDO Brigitte King on Creating a Test and Learn Culture and Being Courageous

Saison 1 · Épisode 6

mercredi 21 août 2024 • Durée 29:45

On this week's episode of Modern Marketers, Colgate-Palmolive's chief digital officer Brigitte King joins Google's Joshua Spanier and Bethany Poole to talk about her core leadership principles and how the brand adapts to ever-changing technology curves. Brigitte shares the five P's that have guided her through her career, how she upskilled her entire organization to be digitally fluent, and the importance of a leader allowing room for experimentation — and sometimes failure.

Canva CMO Zach Kitschke on Achieving Big Marketing Goals and Sparking Virality

Saison 1 · Épisode 5

mercredi 7 août 2024 • Durée 18:26

This week, Canva CMO Zach Kitschke joins Google's Joshua Spanier and Bethany Poole to talk about the brand's product evolution over the years, and how it puts visual communication into everyone's hands. Zach discusses Canva's growth journey, the importance of creating delightful product experiences, viral marketing moments, and the power of community.

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