At Foundr, we’re on a mission to democratise entrepreneurial education, and on our way to building one of the largest online schools in the world for entrepreneurs.
We interview some of the greatest founders of our generation (Mark Cuban, Seth Godin, Tim Ferriss, Tony Robbins, Barbara Corcoran, Daymond John & many more) to find out how they did it, so you can too.
However… in this series, we’re doing things a little differently. We’re working with our own students in our community, who are in the deep within the process of building their very own successful business. These are the founders of tomorrow, who’ve stood where you are- and are on the way to building the business of their dreams.
Now, before we jump in-- our lawyers have told us to tell you this, of course we can't guarantee you will have results like some of the stories we’re about to share in this show, and as you know-- with any business it's a lot of hard work in addition to completing any online course. That said, welcome to ‘From Zero to Foundr’.
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065: From Corporate Burnout to Boutique Pet Brand with Chavarne Wright of Le Paws
vendredi 10 juin 2022 • Durée 31:29
After a decade of grinding in the corporate world, Chavarne Wright finally hit burnout. So, she decided to combine her passion for animals with a dream of starting an ecommerce business. In less than 6 months, she launched Le Paws, a proud Australian eco-boutique pet brand. The brand’s best-seller is an ethical, functional, and stylish feeding mat inspired by Chavarne’s Chief Meow Officer–Daisy. Le Paws was featured in British Vogue this spring, and this summer plans to expand its product line and distribute to wholesalers.
Listen to Mollie and Chavarne discuss:
Quitting her corporate career and going all-in on Le Paws
The challenges of breaking into the pet industry
How the Start and Scale course helped her create a brand identity
The importance of naming conventions for a brand
Understanding cultural and communication differences with suppliers
Making the Le Paws dining mats reversible and durable
Shifting her launch date 6 times
Why entrepreneurs need to be flexible
Getting featured in British Vogue
And much more pet industry advice…
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064: From Pain to Purpose with Tish Fletcher of Fletcher + Reese
vendredi 3 juin 2022 • Durée 46:08
Three years ago, Tish Fletcher’s health plummeted. She took meds to deal with chronic pain but didn’t feel like she had control of her body. After trying CBD products, Tish was finally pain-free and living a healthy lifestyle. Immediately, Tish started making her own CBD products and selling them to friends and family. So, she launched Fletcher + Reese, a wellness brand specializing in CBD-infused bath and body products.
Listen to Mollie and Tish discuss:
Making bath products inspired by her grandmother
Transitioning from homemade to manufacturing her products
The red tape around producing and selling CDB
Finding a payment processor for CBD products
Building a personal brand as a certified CBD advisor and coach
How the Instagram Domination course helped her go from 9K to 40K followers
Her plans to open up a storefront called Thrive Wellness Lounge
And much more CBD and startup business advice...
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
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055: Reducing Cellulite Through Fiber Technology with Vanessa Babuin of Celle Skin
vendredi 1 avril 2022 • Durée 40:32
Vanessa Babuin started her company Celle Skin to give women confidence by reducing the appearance of cellulite. But instead of the traditional topical solutions, Vanessa used her experience in apparel development to create a wearable beauty solution.
Celle Skin's trademarked technology in their FibreCel™ Shorts increases circulation that helps repair the skin. Within 4 months, Celle Skin hit over $100K in sales and plans to expand its offerings and reach through Vanessa's passion for helping other women.
Listen to Mollie and Vanessa discuss:
The decision to manufacture in Italy
How to trademark their specialized fiber technology
Offering a 30-day money-back guarantee
How Start and Scale helped simplify Celle's product message
The advertising restraints of a results-driven product
How to get your products in stores
How the Daily Mail found Celle on TikTok
And much more apparel business advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
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054: How a Bridal Need Became a Business Solution with Emma Bolton of Bolton Creations
vendredi 25 mars 2022 • Durée 55:18
Emma Bolton started her business Bolton Creations because she couldn't afford personalized gifts for her bridal party. Three years later, a solution for her wedding has become a full-fledged business helping brides create their dreams through an all-in-one shop.
Within the first week of her business relaunch, Bolton Creations made more than 30% of their total revenue from the previous 2 years. Now, Emma has her sights set on creating a company that is the go-to place for answering brides' questions.
Listen to Mollie and Emma Discuss:
Going from 8 part-time jobs to owning her own business
How the Start and Scale course helped her relaunch Bolton Creations
How the Instagram Domination course helped her learn how to work with macroinfluencers.
How a Married at First Sight influencer helped build her waiting list
What does she look for in an influencer
Why the wedding industry is quiet online
The danger of "paid partnerships"
Why you need to track everything
And much more small business advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
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053: Going from Brick to Click with Alicia Bode of Label7th
vendredi 18 mars 2022 • Durée 42:02
After 10 years in business as a beauty salon owner, Alicia Bode wanted to build a separate ecommerce brand to support the business. Thankfully, she'd been waiting 2 years on the perfect product on which she was an expert.
So Alicia started Label7th, which sells an automatic cordless curling wand that saves time and money while producing salon-quality curls. She sold out her entire stock within 48 hours of launch and has built a loyal following using education from her personal life as a salon owner.
Listen to Alicia and Mollie discuss:
How feedback from her salon customers inspired the idea of selling a curling wand
How her work in the salon inspired Label7th's scarcity model
Why you shouldn't wait to unpack your first product order
How Start and Scale provided a seamless plan to launch Label7th
Why being the face of the brand differentiates Label7th's marketing
The joy of hearing the sale alert ring on her phone on launch day
Why selling out doesn't always mean you're profitable
Why her goal was to be a guest on THIS very podcast
And much more business advice...
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
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052: Activewear for Active Moms with Kelsey Spronk of Be Active Maternity
vendredi 11 mars 2022 • Durée 32:54
While pregnant with 2 children, Kelsey Spronk was consistently frustrated with the poor design and materials of activewear for moms. So, she decided to fix the problem herself and launched Be Active Maternity, a maternity and nursing activewear line.
Within 24 hours of Be Active Maternity's pre-launch, Kelsey generated $1,100 in sales and is now developing new products for moms looking to stay active during pregnancy and nursing.
Listen to Mollie and Kelsey discuss:
Doing face-to-face research with moms at the park
Selecting a female-owned manufacturer
Why you shouldn't expect perfection from first samples
Don't be afraid to be picky while designing your products
How Start and Scale helped her grow an audience before launch
The difference user-generated content makes for her business
Business advice for moms
And much more...
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
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051: How Oprah Endorsed Jacqueline Yeats' Mindfulness Products for Kids
vendredi 4 mars 2022 • Durée 35:24
Jacqueline Yeats used her psychology and youth counseling background to develop a mindfulness brand for kids. Within 2 years, her company Mindful & Co Kids is in 300+ stores in 15 countries, has 2 Shopify stores, and received an endorsement by Oprah.
By encouraging parents to teach mindfulness at an early age, Jacqueline believes Mindful & Co Kids can prevent mental health issues for future generations.
Listen to Mollie and Jacqueline discuss:
How a master's degree and teaching yoga inspired her business idea
How flashcards, games, and coloring can help teach children about mindfulness
Why visiting her manufacturer was the best money she ever spent
The importance of outsourcing a quality control agent
How the Start and Scale course helped her build a bootstrapped marketing plan
How she built a 300+ wholesaler network across the globe
The story behind getting endorsed by Oprah
And much more brand and manufacturing advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
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050: Saving the Planet While Studying for Exams with Mona Fang of Karma Trade
vendredi 25 février 2022 • Durée 28:59
Mona Fang started selling clothes online for side income and quickly realized the detrimental environmental impacts of the fashion industry. So at age 17, she decided to create a solution to the consumption problem in "fast-fashion." While a freshman at university, she started Karma Trade, a circular fashion trading platform using digital currency.
Karma Trade uses a digital currency called "KARMA" to buy and sell secondhand clothing. Customers earn KARMA by donating clothes to the circular economy and can spend KARMA to get new clothes while only paying a small $USD swap fee. So far, Karma Trade has helped recirculate 20,000 items of clothing and reissue 200,000 Karma pieces.
Listen to Mollie and Mona discuss:
Building a supply chain, marketplace, and technology system from scratch
Why Mona says studying aerospace engineering is a hobby
Hosting events at her university to test the marketplace system
Opening their thrift store called "The Karma Outpost"
Expanding to other thrift stores to become "Outposts"
How the 7 Figure Copywriting course gave her confidence to explain Karma Trade
The reasoning for using a digital currency over standard currency
Accessing talent from her university
And much more startup and system advice...
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
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049: From Tragedy to Triumph with Grace Armstrong of Begin to Arrive
vendredi 18 février 2022 • Durée 49:24
In the same month she launched her business, Grace Armstrong faced the trauma of losing her baby 6 months into pregnancy. Because she had followed the Start and Scale course, this tragedy turned into a triumph for her new business, Begin to Arrive.
Begin to Arrive is an aromatherapy brand that sells waterless essential oil diffusers. The diffusers offer serene lighting that’s cordless and utilize 3 natural oil blends called arrive, revive, and thrive.
Listen to Mollie and Grace discuss:
How moving to Singapore led to the idea of a waterless oil diffuser
Why outsourcing can help you grow your business faster
How her baby inspired the essence of the business to live in the moment
The strategy of gradual growth
How to reinvest profits into scaling your business
And much more entrepreneur advice...
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
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048: How to Start a Supplement Brand with Reever Botha of PuraU
vendredi 11 février 2022 • Durée 39:44
After studying business at university, Reever realized that the corporate world wasn’t his path. He found the Start and Scale course and used strategies from instructor Gretta van Riel to align his passion for health and wellness with business. Reever launched PuraU, a gut health supplement brand, at age 26. Within 3 weeks, he made $25K in sales and $500K in his first year.
Listen to Mollie and Reever discuss:
Discovering his passion after a failed stint in dropshipping
The strenuous process of finding a scientist and manufacturer
How to make a product that can legally make health claims
Using education on gut health to help engage and grow an audience
How the Start and Scale course helped him increase his email list 100% in 2 weeks
Offering a free gut health eBook as a brand-building tool
And much more supplement industry advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
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