Explorez tous les épisodes du podcast From brief to broadcast
| Titre | Date | Durée | |
|---|---|---|---|
| Why Digital Brands Are Turning Back to Direct Mail | 06 janv. 2026 | 00:32:21 | |
Email inboxes are crowded. Social feeds are saturated. So where do digital brands go next? In this episode of From Brief to Broadcast, Andrew Curran, Founder of Arc X-Media and Zap~Post, explains how data-driven, automated direct mail is helping brands reconnect with customers, and why offline channels are outperforming digital at critical moments. A practical conversation about CRM, AI, attribution, and the future of omnichannel marketing. Show Notes: 00:00 Why digital brands are adopting direct mail 01:30 Andrew’s entrepreneurial journey 03:55 What Zap~Post is and how it works 06:00 Turning digital behaviour into physical mail 08:20 Tracking performance and ROI 11:45 Digital saturation and customer fatigue 15:40 The role of AI in CRM platforms 18:00 Solving creative challenges with AI 22:40 What’s next for Zap~Post 25:10 The future of direct mail marketing
About Andrew: Andrew's LinkedIn: https://www.linkedin.com/in/andrewjcurran/ ZAP~POST: https://zappost.com Connect with us: LinkedIn: https://www.linkedin.com/company/eight-group-print-and-marketing-solutions/ | |||
| Unlocking 8 Group's Marketing Secrets | 03 déc. 2025 | 00:30:13 | |
Discover the unique strategies behind 8 Group's success in multi-channel marketing. Dive into their journey and learn how they integrate digital and offline marketing for maximum impact. Highlights:
Timestamps: 00:00:00 Introduction to 8 Group 00:03:00 Multi-Channel Marketing Approach 00:09:00 Integrating Digital and Offline Marketing 00:15:00 Personalization and Customer Journeys 00:21:00 Challenges in Attribution 00:27:00 The Role of AI in Marketing Follow for more interesting insights. | |||