Freelance Business Unlocked – Détails, épisodes et analyse

This week, my guest Ashley Morris, a podcast consultant, and I dive into the world of podcasting, from discovering a passion for podcasts to the intricacies of hosting, co-hosting, and monetizing a podcast.

We discuss common mistakes new podcasters make, the importance of authenticity, and the benefits of collaboration. Ashley shares unique ways to market your podcast effectively, the significance of building trust with the audience, and the balance between guest interviews and solo content.

Ash is not only a colleague, but he’s also a very friendly and generous person from whom you can learn a lot when it comes to podcasting.

Needless to say, I’m very excited for you to listen to this episode, even if you’re not planning on launching your own podcast, because Ash shares some ideas you can apply to your content right now, as well as ways in which you can leverage podcasting without having your own show.

Enjoy this week’s episode!

Takeaways:

• Podcasting builds trust better than any other media.
• Authenticity is key to connecting with your audience.
• Co-hosting can enhance content and creativity.
• It's important to be an active listener during interviews.
• Sharing valuable content can lead to paid opportunities.

Here's where you can connect with Ashley:

• Podcast
• LinkedIn

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Hosted on Acast. See acast.com/privacy for more information.

If you’re anything like me, you sometimes daydream about publishing your own book, but you never actually tried doing it because of that tiny voice inside your head telling you that you have nothing of value to share, at least not in this format.

This is exactly why I brought Vicky Quinn Fraser to the podcast. She is a book writing coach and she has helped dozens of clients get their books out into the world.

Vicky talks about the importance of finding AND using one's voice, the value of private writing, and the concept of micro books as a more approachable way to write. She also shares what the actual process looks like and how she helps her clients overcome all of the well-known roadblocks they encounter along the way.

My favorite thing about this episode is how doable book writing now seems. It’s definitely a lot of work, and it takes time and energy, but it doesn’t seem out of reach anymore.

I hope you’ll feel the same way after listening to this conversation, too.

Enjoy!

Takeaways:

• Finding your voice is about courage, not discovery.
• Private writing can help clarify thoughts and feelings.
• Microbooks make writing more accessible and less daunting.
• Clarity is often the biggest struggle for writers, not time.
• Curiosity enhances both writing and personal growth.

Here's where you can connect with Vicky:

• Website
• E-mail list (get those freebies!)
• LinkedIn

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Hosted on Acast. See acast.com/privacy for more information.

In my opinion, career pivots are such a great topic, but they are not discussed enough in the freelance landscape. This is why I was thrilled to have discovered this week’s guest, Iesha Small, who specializes in career pivots and helps her clients overcome the hurdles they experience along the way. She went through the same thing herself (multiple times, may I add) and is well-equipped to change her clients' lives for the better.

Iesha shares her story of making a career pivot and starting her own business. She discusses the challenges she faced and the decisions she made along the way. She also talks about the types of clients she works with and the common characteristics she has observed in people who want to pivot.

She emphasizes the importance of values, taking small steps, and recognizing one's assets and career capital.

This is one of those episodes I might have to relisten multiple times! Hopefully, you’ll enjoy it as much as I did.

Takeaways:

• Making a career pivot requires self-reflection and understanding one's values.
• Taking small steps and experimenting can help clarify what one wants to do.
• Recognizing and leveraging one's assets and career capital is crucial in a career pivot.
• Cast a wider net when reaching out to people and focus on building your personal brand.
• Understand the difference between an employee mindset and an entrepreneur mindset.

Here's where you can connect with Iesha:

• LinkedIn
• Website (+ newsletter)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Hosted on Acast. See acast.com/privacy for more information.

Joni Sweet is a copywriter and a copywriting coach based in the U.S.

She works with some big-name clients, such as National Geographic and Time Magazine. However, Joni keeps it real and openly shares what she struggled with in the past and some of the challenges she’s experiencing now, 13 years into her career.

She discusses the challenges of copywriting, including finding creativity, pleasing clients, and adapting to different industries. Joni provides tips on how to hook readers and elicit emotions through relatable content. She also talks about the balance between work and travel, as well as her coaching services for beginner freelance writers.

Joni offers advice on getting clients and pitching to big publications and emphasizes the importance of approaching clients that scare you but also targeting clients who are more aligned with your current level of experience.

She talks about the value of experimentation and pushing yourself out of your comfort zone, both professionally and personally.

Takeaways:

• To hook readers, it is important to create relatable content that addresses common problems or interests.
• Balancing work and travel can be fulfilling but also requires intentionality and the ability to disconnect.
• Coaching services can help beginner freelance writers navigate the challenges of getting clients and refining their business practices.
• Pitching to big publications requires building a portfolio and developing compelling story ideas. Approach clients that scare you a little bit, but also target clients who are more aligned with your current level of experience.
• Experimentation is key to personal and professional growth. Trying new things can be just as rewarding as succeeding.
• AI can be a helpful tool for writers, but it's important to use it ethically and incorporate it into your work in an efficient way.

Here's where you can connect with Joni:

• Website
• Instagram
• X
• Newsletter (Substack)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Hosted on Acast. See acast.com/privacy for more information.

Yinka Ewuola, a multi-award-winning business owner, coach, speaker, and business and asset strategist, talks about the topics of money, mindset, finances, cash, and cashflow.

She shares her journey and how she became a business strategist helping women create wealth in their businesses and why she's decided to focus on women in particular.

Yinka says that we need to understand the relationship between hard work and finances and how cash flow is essential for business success, and she emphasizes the need to focus on what brings in cash and prioritize cash flow activities.

She emphasizes that content creation, networking, and other activities build a business but don't necessarily generate cash. Yinka also highlights the common limiting beliefs and struggles around money that women face due to societal conditioning. She shares her own journey of continuous improvement and the importance of radical honesty.

Takeaways:

• Hard work and finances do not always correlate; cash flow is essential for business success.
• Understanding what cash means in your business and focusing on cash flow activities are crucial.
• Recognize the value of your offerings and prioritize activities that bring in cash.
• Content creation, networking, and other activities build a business but don't necessarily generate cash.
• Continuous improvement and radical honesty are essential for personal and financial growth.

Here's where you can connect with Yinka:

• LinkedIn
• Instagram
• Facebook
• X
• TikTok
• E-mail
• Cashflow Accelerator (program)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Hosted on Acast. See acast.com/privacy for more information.

Luca Kozina, a copywriting expert, shares her career journey and transition to self-employment.

She started her career in marketing, but writing has always been her No. 1 skill. So luckily, she discovered copywriting!

She emphasizes the need to elicit emotions and make copy interesting to persuade readers to take action. She also highlights the importance of understanding the client's tone of voice and getting regular feedback to improve the copy.

Interestingly, she notes that fast growth may not be ideal for beginner copywriters. She also mentions the value of testimonials in showcasing the quality of work, the role of AI in copywriting, and the creative process.

Luca also shares insights on writing in a non-native language and the differences between writing in English and Croatian.

I hope you'll learn something new from this episode, enjoy!

Takeaways:

• Good copywriting elicits emotions and makes the copy interesting.
• Regular feedback helps improve the quality of the copy.
• Testimonials are important for building credibility and trust in copywriting.
• AI can be a helpful tool in generating ideas and providing language assistance, but it should not replace the expertise and creativity of a human copywriter.
• The creative process in copywriting can be chaotic, but it's important to embrace imperfection and focus on completing the copy.

Here's where you can connect with Luca:

• LinkedIn
• Website
• Instagram (in Croatian)
• Short story (in Croatian)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Hosted on Acast. See acast.com/privacy for more information.

Jessica Lohmann is the founder of Ethical Brand Marketing, a company that helps eco-friendly brands and creatives design their own ethical marketing strategies.

Ethical marketing is such a huge topic and is being discussed more widely, and Jessica has the answers.

She emphasizes the importance of balancing urgency and scarcity tactics in marketing and encourages conscious decision-making. She believes in creating sales pages that provide value and transparency without using manipulative tactics like false deadlines or excessive bonuses.

Jessica discusses how she discerns which brands are truly sustainable and ethical, as well as how she chooses her clients. She emphasizes the importance of transparency and proof in a brand's claims. (You're gonna love this part!)

Jessica is passionate about reducing over-consumerism and the harmful manipulation caused by marketing tactics.

Harmful manipulation is a term Jessica keeps coming back to because we also discuss the importance of balancing urgency and scarcity tactics in marketing.

Easier said than done, right?

So, let’s learn together how we can be better and more ethical marketers AND consumers.

Takeaways:

• Ethical marketing strategies aim to reduce over-consumerism and the harmful manipulation caused by marketing tactics.
• Niching down in the sustainability space is crucial for standing out and attracting the right clients.
• Making sustainable products more affordable is a challenge, but consumers can be mindful of their purchases and prioritize quality over quantity.
• Ethical marketing for freelancers involves understanding clients' problems and beliefs and creating offers that provide value and solve those problems.

Here's where you can connect with Jessica:

• LinkedIn
• Website
• Contact
• Marketing by Nature (a 10-week program)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Hosted on Acast. See acast.com/privacy for more information.

Jenni Gritters is a business strategist and coach for freelancers and solopreneurs based in Oregon, U.S.

We talk about various things, but we mostly focus on her coaching journey and what she has seen freelancers struggle with the most (spoiler: it’s the rollercoaster of project availability, imposter syndrome, and money patterns).

She encourages freelancers to regularly review their business and set a vision for the future. Jenni shares her strategies for building a sustainable freelance business.

Jenni is NOT focused on the everyday hustle and grind but rather on building a business that revolves around her lifestyle and priorities at every stage of her life, which is a recipe for a successful business AND a fulfilling life (which can and have to co-exist!).

As you’ll probably be able to tell, I've learned a lot and truly enjoyed my conversation with Jenni, and I hope you will, too!

Takeaways:

• Intentional time management is crucial for freelancers to avoid burnout and maintain work-life balance.
• Mindset work is essential for overcoming imposter syndrome and addressing money patterns.
• Regularly reviewing and setting a vision for the business helps freelancers stay focused and make intentional decisions.
• Authenticity and bravery are key in entrepreneurship, allowing for the creation of a business that aligns with personal values.
• Trusting your own ideas and taking uncharted paths can lead to success and fulfillment in business and life.

Here's where you can connect with Jenni:

• Instagram
• LinkedIn
• Website
• SUSTAIN (group coaching program)

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Hosted on Acast. See acast.com/privacy for more information.

Nela Dunato is an artist, brand designer, teacher, writer, and speaker based in Croatia.

She describes what her process of working with clients looks like, and, in case you were wondering, the first step does NOT include talking about your favorite color or font.

Among other things, we talked about the importance of core values, how personal and professional values are intertwined, how we’re “trained out of being ourselves” after we’ve been immersed into a corporate environment, and how to best express ourselves online and make our personal brand come to light.

She encourages individuals to show their faces and share their stories to build trust and connection with their audience. Nela shares her own experience of merging her personal and professional online presence and the positive impact it had on her business.

Hearing Nela's story, how she looks at personal branding, and how she helps her clients find their voice was truly enjoyable, it felt like a little masterclass, and I hope you'll enjoy it, too!

Takeaways:

• Direct communication with clients and understanding their needs and values is crucial in the design process.
• Aligning personal and business values is crucial for building a strong brand.
• Expressing oneself authentically online helps attract the right audience.
• Merging personal and professional online presence can have a positive impact on your business.

Here's where you can connect with Nela:

• The Human Centered Brand (book)
• Workbook
• Website
• LinkedIn

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Hosted on Acast. See acast.com/privacy for more information.

It is my pleasure to bring you the first episode dedicated entirely to money & investing!

Anouk Knuffmann, a female financial empowerment coach, shares her journey from freelancing to coaching and her mission to help women feel confident about building wealth and investing.

She discusses the importance of mindset, financial awareness, and the impact of unexpected events on personal finances (hint: maternity leave!). Anouk's coaching approach focuses on reshaping the relationship with money and creating awareness around the stories individuals tell themselves.

Anouk shares insights on financial management and investing as a freelancer as well as the benefits of passive investing.

I'm sure you'll enjoy this episode as much as I did because Anouk's style is very straightforward and approachable, and I like learning from people like her when it comes to sensitive and personal topics such as money and finance.

Takeaways:

• Mindset is the foundation for financial success, especially for freelancers.
• Freelancers should have separate business accounts, pay themselves a regular salary, and factor in holidays and leave.
• Passive investing in exchange-traded funds is a successful and low-risk investment strategy.
• Investing in personal development and finding passion in one's work is key to long-term success and fulfillment.

Here's where you can connect with Anouk:

• LinkedIn
• 7 Steps to Wealth (free course)
• Website

_______________________________________

• Let's connect on LinkedIn:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• You can donate and support this podcast here:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠

Thank you and see you next week!

Hosted on Acast. See acast.com/privacy for more information.