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Plongez dans la liste complète des épisodes de Free Audiobook: Stories Come to Life | Business, Personal Finance & Investing. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
| Titre | Date | Durée | |
|---|---|---|---|
| Sun Tzu - Die Kunst des Krieges von Sun Tzu | Kostenloses Hörbuch | 08 Dec 2005 | 01:19:00 | |
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Titel: Sun Tzu - Die Kunst des Krieges
Autor: Sun Tzu
Erzähler: Tom Jacobs
Format: Unabridged
Spieldauer: 1 hr and 19 mins
Sprache: Deutsch
Veröffentlichungsdatum: 12-08-05
Herausgeber: Flexible Literature
Kategorien: Business, Management
Zusammenfassung:
Sun Tzu wurde geboren als Sohn einer adeligen Familie in damaligen Reich Qi (in der heutigen Provinz Shandong). Er lebte ca. von 534 vor Christus bis 453 v. Chr. Sun Tzu wurde laut der Legende nach einer Audienz und einer ereignisreichen wie beeindruckenden Diskussion mit König Helu von Wu über Die Kunst des Krieges zu dessen königlichem Feldherren ernannt.
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| Ray Anderson on a Commitment to Environmental Sustainability by Ray Anderson | Audiobook | 21 Nov 2014 | 00:22:00 | |
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Title: Ray Anderson on a Commitment to Environmental Sustainability
Author: Ray Anderson
Narrator: Dave Summers
Format: Original Recording
Length: 22 mins
Language: English
Release date: 11-21-14
Publisher: American Management Association
Genres: Business, Management
Summary:
Being environmentally conscious isn't just a fad for Ray Anderson. He was working to raise awareness long before the trend of "going green". To him, it's more than just a marketing phrase, it's a way of doing business. It's also a way to reduce waste and, in the long run, save money, but only if the company is genuinely committed.
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| What CIOs Need to Know About Working with Partners by Jim Anderson | Audiobook | 30 Dec 2013 | 00:59:00 | |
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Title: What CIOs Need to Know About Working with Partners
Author: Jim Anderson
Narrator: Jim Anderson
Format: Unabridged
Length: 59 mins
Language: English
Release date: 12-30-13
Publisher: Blue Elephant Consulting
Genres: Business, Management
Summary:
In order to be a success, a CIO needs to be able to find and work with partners. These partners have to be committed to the same things that the CIO is: The overall success of his or her company and IT department.
However, finding the right partners can be quite a challenge. All too often alliances don't work out. CIOs need to take the time and study why some of these relationships are successful while others are not.
As difficult as it can be to find the right vendor, that is just the start of the relationship. CIOs have to understand that these types of relationships take care and maintenance. In order to get out of the relationship what you need, you are going to have to understand what the relationship is going to require over the long haul.
One of the most significant partnerships that most CIOs will become involved in have to do with the offshoring of IT assets. These are unique types of relationships and they come with their own special set of conditions and restrictions.
Just to make things more complicated, the arrival of cloud computing has created a whole new class of potential vendor partners for an IT department. Picking the right cloud provider is a brand new task for CIOs. We first have to understand the technology and then understand the firms that are providing it.
Finally, the importance of IT to every firm continues to grow. With this importance come additional responsibilities. The government has started to understand the impact that an IT department can have on the performance of a firm and so new legislation is being considered. CIOs need to both be aware of this and planning for it.
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| The New Corporate Facts of Life by Diana Rivenburgh | Audiobook | 14 Apr 2017 | 09:47:00 | |
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Title: The New Corporate Facts of Life
Author: Diana Rivenburgh
Narrator: Margaret Strom
Format: Unabridged
Length: 9 hrs and 47 mins
Language: English
Release date: 04-14-17
Publisher: Gildan Media, LLC
Genres: Business, Management
Summary:
Still myopically chasing quarterly profits, producing the same product the same way, issuing directives to increasingly disengaged employees? Too many organizations cling to outdated practices - to their detriment and almost certain demise.
In today's unpredictable, interconnected world, you cannot rely on the old rules of business to get stellar results. The New Corporate Facts of Life charts a clear path through the obstacles facing all companies - disruptive innovation, economic instability, environmental degradation, increasing stakeholder power, and other global forces - explaining exactly how to transform each challenge into competitive advantage.
Based on interviews with over 50 top executives and thought leaders, including Coca-Cola Enterprises CEO John Brock, Georgia Tech President G. P. "Bud" Peterson, and author Peter Senge, the book recounts how leading-edge companies have begun reshaping strategy, culture, vision, engagement, and leadership to succeed in this brave new world.
Change is the only constant in business. Packed with inspiring stories and compelling examples, The New Corporate Facts of Life offers a bird's-eye view of the shifting landscape and reveals how any organization, large or small, can begin creating a profitable, sustainable future.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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| In-Market Leads by Christian Shaffer | Audiobook | 29 Jun 2017 | 00:29:00 | |
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Title: In-Market Leads
Author: Christian Shaffer, Robert Gandley
Narrator: Kevin Kollins
Format: Unabridged
Length: 29 mins
Language: English
Release date: 06-29-17
Publisher: Renown Media, LLC.
Genres: Business, Marketing
Summary:
Imagine if you knew the full contact information for every person who was In-Market actively pursuing a purchase of what you sell. If as a skilled marketer you had this information could you convert them?
In-Market Leads is an executive briefing that will serve as a fresh revelation and profound opportunity for marketing executives that heed its call.
Marketing data derived from demographics alone is going the way of the dinosaur.
The acceleration growth in technology, namely in the areas of Big Data Analytics, Artificial Intelligence and Online Behavior Tracking, is enabling unprecedented levels of audience targeting accuracy.
This book is NOT a how to guide of the latest and greatest marketing techniques. This book is intended for marketers who are already doing an excellent job with their multi-channel marketing efforts.
The purpose of this book is to give you a head start on your competition and show you how to take advantage of In-Market Leads, leads that based on online behaviors are actively pursuing a purchase of what you sell.
You will discover
- You can gain tremendous leverage for your business by owning real-time targeted data instead of paying on a usage basis- It is possible to lower your first click costs by 50-75%- You can eliminate Ad spend waste by always targeting the top 3% of the market that is ready to buy...and much more!
In-Market Leads is a short read that will produce long term results regarding the health and wealth of your business.
Scroll up and grab a copy of this digital trail guide to get plugged into the In-Market now!
Contact: info@hotaudiobook.com | |||
| Kickstarter for Online Sellers by Nick Vulich | Audiobook | 10 Apr 2015 | 00:38:00 | |
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Title: Kickstarter for Online Sellers
Author: Nick Vulich
Narrator: Bernard Taylor
Format: Unabridged
Length: 38 mins
Language: English
Release date: 04-10-15
Publisher: Nicholas L Vulich
Genres: Business, Marketing
Summary:
Crowdfunding is one of the newer financing options available. At its most basic level, crowdfunding is asking a group of like-minded persons to back you. In essence, you tell them "I have this cool idea for a new way to sell manga on eBay, but I need a little cash to get it started". In return for their support (money), you reward backers with different incentives. For $5.00 you may give them a shout-out on your homepage or a free digital download. For $25.00 you may offer them a first edition of a new manga. For $250 you could offer them a hand-signed poster from a semi-famous artist. And for $2500 the reward could be an invitation to the online opening of your new store, or maybe you could offer to feature the backer's face somewhere in your store's graphics.
The most successful crowdfunding campaign to date was the Veronica Mars Kickstarter in 2013. Producers raised nearly six million dollars from 91,000 backers who couldn't get enough of the TV series. $25 backers were rewarded with a digital download of the movie, $200 backers received a movie poster hand-signed by the cast, and one lucky $10,000 backer received a speaking role in the movie.
In effect, crowdfunding is the coming together of people and an idea. It's a collaboration to make something happen.
For eBay sellers it's a tougher sell because in most cases you're raising money for a commercial product with just one purpose in mind - to make more money. So if you intend to attract backers, you need to craft one hell of a story.
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| Internet Marketing: The Top 10 Strategies to Build a Successful Online Business Empire by Jordan Koma | Audiobook | 13 Jul 2016 | 01:53:00 | |
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Title: Internet Marketing: The Top 10 Strategies to Build a Successful Online Business Empire
Author: Jordan Koma
Narrator: Charissa Clark Howe
Format: Unabridged
Length: 1 hr and 53 mins
Language: English
Release date: 07-13-16
Publisher: Project KT Publishing
Genres: Business, Marketing
Summary:
This book contains proven steps and strategies on how to start building your online empire, one business at a time.
Most people do not know what they are missing by not participating in online business. There are many ways to earn money through the Internet. Many of these methods require little to no capital. However, it will require hard work. The Internet is a very competitive market. If you want to be successful in this industry, you need to work hard when everybody else wants to rest and you need to learn the right strategies that the pros use. This book provides you with the strategies that you need to succeed. It is your duty to implement them. The sooner you learn these strategies and start using them, the faster your business will grow.
In this book, you will learn:
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| Teach and Grow Rich: The Emerging Opportunity for Global Impact, Freedom, and Wealth by Danny Iny | Audiobook | 12 Nov 2015 | 01:25:00 | |
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Title: Teach and Grow Rich: The Emerging Opportunity for Global Impact, Freedom, and Wealth
Author: Danny Iny
Narrator: David H. Lawrence XVII
Format: Unabridged
Length: 1 hr and 25 mins
Language: English
Release date: 11-12-15
Publisher: Mirasee
Genres: Business, Marketing
Summary:
Educate your way to personal success and freedom.
The online content industry is undergoing a quiet revolution. Selling information is getting harder every day, refund rates are shooting through the roof, and some of the smartest online entrepreneurs are already changing their business models or quietly exiting the market.
But as scary as this is for some people, there are many entrepreneurs who are very excited about it - because when things change, they bring big opportunities for the people who are paying attention.
The big emerging opportunity is the Teach and Grow Rich opportunity, allowing anyone to tap in to the multibillion-dollar industry of online education, to create impact, freedom, and wealth.
In this short and easy listen, you'll learn how this opportunity is reshaping the online business landscape, which is currently straddling two contradictory business models: a paradigm of information and a paradigm of education. This is unsustainable, and the emerging schism will drive many businesses into the ground and create great opportunities for those who are ready to embrace the better way of doing business and serving their customers.
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| The Three Value Conversations by Cheryl Geoffrion | Audiobook | 01 Feb 2016 | 07:26:00 | |
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Title: The Three Value Conversations
Author: Cheryl Geoffrion, Erik Peterson, Tim Riesterer, Conrad Smith
Narrator: Jim Tedder
Format: Unabridged
Length: 7 hrs and 26 mins
Language: English
Release date: 02-01-16
Publisher: McGraw-Hill Education
Genres: Business, Marketing
Summary:
The three conversations B2B sale pros must have with customers to control every step of the long-lead buying cycle
The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. The best story told in the best way will always win. Being remarkable and memorable in your conversations is very important - but it goes beyond great delivery. You must be able to articulate value.
The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long-lead buying cycle. The book teaches you how to:
Not just another sales process book, The Three Value Conversations equips you with practical, hands-on concepts for engaging prospects and customers at any moment in the buying cycle with the specific stories and skills to create, elevate, and capture value.
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| Marketing for Professional Artists by Peter K. Worsley | Audiobook | 27 Jun 2014 | 02:19:00 | |
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Title: Marketing for Professional Artists
Author: Peter K. Worsley
Narrator: Maurice R. Cravens II
Format: Unabridged
Length: 2 hrs and 19 mins
Language: English
Release date: 06-27-14
Publisher: Peter Worsley
Genres: Business, Marketing
Summary:
This book is for you, an upcoming professional visual artist. Get your copy now and have a jump on your opportunities.
Read this and let the author take you through the processes of your marketing opportunities.
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| Chaos Monkeys by Antonio Garcia Martinez | Audiobook | 30 Jun 2016 | 15:32:00 | |
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Title: Chaos Monkeys
Author: Antonio Garcia Martinez
Narrator: Dan John Miller
Format: Unabridged
Length: 15 hrs and 32 mins
Language: English
Release date: 06-30-16
Publisher: Random House AudioBooks
Genres: Business, Marketing
Summary:
An adrenaline-fuelled exposé of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio García Martínez, this is Liar's Poker meets The Social Network.
Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle.
Describing himself as 'high strung, fast talking, and wired on a combination of caffeine, fear, and greed at all times', García Martínez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own start-up before bailing and being poached by Facebook's nascent advertising team. Here he turned users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark 'Zuck' Zuckerberg.
Forced out of Facebook in the wake of a bitter internal product war, García Martínez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary.
In Chaos Monkeys he tells you how - and how not - to make a fortune through start-ups and digital marketing. Highly entertaining and always offering genuine insight, García Martínez unravels the chaotic evolution of social media and online marketing. From start-ups and credit derivatives to Big Brother and data tracking, social media monetisation and digital 'privacy', he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.
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| Magical Worlds of the Wizard of Ads by Roy H. Williams | Audiobook | 04 Mar 2009 | 06:14:00 | |
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Title: Magical Worlds of the Wizard of Ads
Author: Roy H. Williams
Narrator: Roy H. Williams
Format: Unabridged
Length: 6 hrs and 14 mins
Language: English
Release date: 03-04-09
Publisher: Wizard Academy Press
Genres: Business, Marketing
Summary:
Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of his renowned Academy, the Wizard shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion. His practical guidance will show you:
©2001 Roy H. Williams; (P)2001 Roy H. Williams
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| SEO Like I'm 5 by Matthew Capala | Audiobook | 08 Jan 2015 | 03:44:00 | |
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Title: SEO Like I'm 5
Author: Matthew Capala
Narrator: Andrew J Mason
Format: Unabridged
Length: 3 hrs and 44 mins
Language: English
Release date: 01-08-15
Publisher: Maciej M. Capala
Genres: Business, Marketing
Summary:
Make no mistake; this is no "SEO for dummies". Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs.
You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.
In addition to taking you through the strategic process of building and optimizing your online presence, SEO Like I'm 5 features hundreds of free tools, "under-the-hood" hacks, case studies, examples, and actionable tips.
Why read this book?
There is an overload of information on the topic of SEO on the Web, most of it misguided or outdated, coming from self-proclaimed gurus.
Contrary to common knowledge, the "art of SEO" is not defined by your ability to write code or hack Google's algorithm.
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| The Book of Business Awesome - The Book of Business UnAwesome by Scott Stratten | Audiobook | 01 Nov 2012 | 05:54:00 | |
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Title: The Book of Business Awesome - The Book of Business UnAwesome
Author: Scott Stratten
Narrator: Scott Stratten
Format: Unabridged
Length: 5 hrs and 54 mins
Language: English
Release date: 11-01-12
Publisher: Audible Studios
Genres: Business, Marketing
Summary:
UnAwesome is UnAcceptable.
The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses.
The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include:
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| Wir sind Chef: Wie eine unsichtbare Revolution Unternehmen verändert von Hermann Arnold | Kostenloses Hörbuch | 19 Dec 2016 | 06:21:00 | |
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Titel: Wir sind Chef: Wie eine unsichtbare Revolution Unternehmen verändert
Autor: Hermann Arnold
Erzähler: Hermann Arnold, Rudolf Ruch
Format: Abridged
Spieldauer: 6 hrs and 21 mins
Sprache: Deutsch
Veröffentlichungsdatum: 12-19-16
Herausgeber: umantis Deutschland GmbH
Kategorien: Business, Management
Zusammenfassung:
Wir leben in einer Gesellschaft, in der wir immer mehr teilen: Neuigkeiten, Mitfahrgelegenheiten, Apartments. Einzig Führung scheint unteilbar.
Doch diese Vorstellung ist schon lange eine Illusion: Wir teilen Führung, ohne dass wir es bemerken. Was fehlt, sind klare Spielregeln, die passende Infrastruktur und die erforderlichen Kompetenzen. Führung muss neu gedacht werden. Kein Mensch kann die Herausforderungen des wirtschaftlichen Umbruchs alleine meistern - auch kein Chef. Jeder muss führen und jeder muss folgen - und jeder muss wissen, wann was angebracht ist.
Dieses Hörbuch bietet eine Landkarte, mit der die notwendigen Veränderungen zu erkennen, zu verstehen und zu gestalten sind. Es liefert Anregungen, wie wir Führung gemeinsam meistern können. Es ermutigt, die großen technischen und gesellschaftlichen Veränderungen zu nutzen, um Unternehmen erfolgreicher und uns zufriedener zu machen.
©2016 Haufe Verlag (P)2016 Hermann Arnold
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| Websites That Work by Paul J. Scott | Audiobook | 02:28:00 | ||
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Title: Websites That Work
Author: Paul J. Scott
Narrator: Gregory Allen Siders
Format: Unabridged
Length: 2 hrs and 28 mins
Language: English
Release date: 02-23-17
Publisher: Clearingly
Genres: Business, Marketing
Summary:
Why do so many business owners pour time and money into their websites and get so little in return? Usually, it's because they aren't focusing on the right strategies. They waste resources chasing the wrong metrics and don't know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren't sure how. Get your copy today and you'll start making money from your website instead of sinking more of your budget into it.
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| The Networked Nonprofit by Beth Kanter | Audiobook | 03 Aug 2012 | 06:19:00 | |
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Title: The Networked Nonprofit
Author: Beth Kanter, Allison Fine
Narrator: Joyce Bean
Format: Unabridged
Length: 6 hrs and 19 mins
Language: English
Release date: 08-03-12
Publisher: Audible Studios
Genres: Business, Marketing
Summary:
The array of social media can be very complex-looking from the outside - a beeping, flashing, chattering din. But upon closer inspection, social media and social networks respond to the same needs that drive human beings; the need to connect with one another in meaningful ways through conversation. Social change happens through conversations, and the job of nonprofits is to organize themselves in such ways as to catalyze and manage those conversations and networks.
Network management includes, but isn't limited to, such important tenets as providing multiple access points for supporters to get into and out of organization, participating in conversations about your cause rather than presenting strategic plans and organizational charts, sharing rather than grabbing credit, and leveraging social capital rather than owning and operating all of the heavy organization machinery yourself. Organizations work from the inside out; networks work from the outside in.
The Networked Nonprofit makes sense of the existing mishmash of data, blogs and books about social media in a connected world and social change and applies this knowldege specifically to social change organizations. It offers a set of guiding principles to help leaders navigate the transition from top-down organizations to a networked approach. Each chapter provides specific strategies for implementation and "secrets to success" according to activists who have learned how to use new social media effectively themselves.
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| The Secrets of Word-of-Mouth Marketing by George Silverman | Audiobook | 14 Oct 2014 | 06:58:00 | |
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Title: The Secrets of Word-of-Mouth Marketing
Author: George Silverman
Narrator: George Silverman
Format: Unabridged
Length: 6 hrs and 58 mins
Language: English
Release date: 10-14-14
Publisher: Nightingale-Conant
Genres: Business, Marketing
Summary:
Harness the most powerful, persuasive force in the marketplace - "word of mouth" - and watch sales grow exponentially!
People are already talking about your company. But are their words repelling people? Or spurring a stampede of new customers your way?
Most entrepreneurs think word of mouth is out of their control. But what if you could harness this powerful, influential force - to get people talking about you in a way that builds sales exponentially?
Now you can! In this authoritative, dynamic program, The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth, George Silverman, an acknowledged expert on "WOM" marketing, reveals a step-by-step process for launching your own highly successful WOM effort.
Learn to harness word of mouth - and it can drive consumers to try your product or service more than any other marketing technique will... more than advertising, salespeople, direct response, and public relations combined! Plus, it's inexpensive (and some tools cost nothing) to implement!
Use this program and you'll learn:
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| Link Building Debunked by Matt LaClear | Audiobook | 25 Apr 2017 | 02:09:00 | |
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Title: Link Building Debunked
Author: Matt LaClear
Narrator: Matt LaClear
Format: Unabridged
Length: 2 hrs and 9 mins
Language: English
Release date: 04-25-17
Publisher: Matt LaClear
Genres: Business, Marketing
Summary:
You are about to discover step-by-step instructions on how to boost the profit potential of your website. You do not need to be a rocket scientist to implement what you learn in this book either. You will not learn about PageRank, on-page optimization, keywords, do-follow links, no-follow links, the Google Disavow Tool, or anything else like that. Instead, you are about to discover a proven, practical, innovative, and easy-as-ABC to follow system that will help you generate more revenue from your link building efforts. Forget everything you have ever learned about link building and SEO for a moment, and you may stand an excellent chance of benefiting from what you learn in this book.
In Link Building Debunked, you will not only learn who your best link prospects are and the type of content they link to, but also how to create better versions of that content. Then you will master how to reach out and ask those link prospects to link to that content. If you prefer to "earn as you learn", there are homework assignments located throughout it to help you do that. Completing these tasks could end up being big for your business, maybe even life changing. The sky is the limit when you shoot for the moon with your link building and content creation efforts!
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| Selling Luxury by Robin Lent | Audiobook | 01 Aug 2012 | 03:13:00 | |
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Title: Selling Luxury
Author: Robin Lent, Genevieve Tour
Narrator: Jo Anna Perrin
Format: Unabridged
Length: 3 hrs and 13 mins
Language: English
Release date: 08-01-12
Publisher: Audible Studios
Genres: Business, Marketing
Summary:
Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
What does it take to sell high-end luxury creations to the richest clients in the world?
In Selling Luxury, Robin Lent and Genevieve Tour, with 30 years of combined experience, share their savoir-faire. You'll also pick up tips from multi-million dollar luxury sales professionals who will help you understand the complexities of the universe of luxury. Selling Luxury will show you how a salesperson can acquire Sales Ambassador status by offering the impeccable service associated with the world's most prestigious brands.
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| The Age Curve by Kenneth W. Gronbach | Audiobook | 02 Jul 2008 | 06:06:00 | |
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Title: The Age Curve
Author: Kenneth W. Gronbach
Narrator: Max Bloomquist
Format: Unabridged
Length: 6 hrs and 6 mins
Language: English
Release date: 07-02-08
Publisher: Brilliance Audio
Genres: Business, Marketing
Summary:
As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them - and their money.
In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively.
Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda), this book will show listeners:
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| Facebook Ads [Spanish Edition] por Riley Reive | Audio Libro Gratis | 19 Dec 2017 | 01:54:00 | |
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Título: Facebook Ads [Spanish Edition]
Autor: Riley Reive
Narrador: Alfonso Sales
Formato: Unabridged
Duración: 1 hr and 54 mins
Idioma: Español
Fecha de publicación: 12-19-17
Editor: Riley Reive
Categorías: Business, Marketing
Resumen:
¿Estás buscando un poderoso sistema que te traiga prospectos perfectos e interesados en tu negocio?
La publicidad de Facebook es para los dueños de negocios, vendedores y empresarios que quieren llevar su negocio al siguiente nivel.
Alcanza al menos el 43 por ciento de tus clientes potenciales de casi cada campaña que hagas.
Cuando empecé mi negocio, siempre tuve el problema de llevar tráfico objetivo a mis sitios web.
¿Alguna vez te has preguntado por qué ves los anuncios de Facebook que ves?
Facebook tiene el mejor sistema de perfil en el mercado.
Voy a mostrarte cómo obtener los resultados máximos de la publicidad de Facebook, y serás capaz de:
Y más trucos para hacer la publicid y rápida.
Please note: This audiobook is in Spanish.
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| Tweet People the Way You'd Like to Be Tweeted by Artell K. Cowell | Audiobook | 29 Aug 2016 | 01:31:00 | |
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Title: Tweet People the Way You'd Like to Be Tweeted
Author: Artell K. Cowell
Narrator: Artell K. Cowell
Format: Unabridged
Length: 1 hr and 31 mins
Language: English
Release date: 08-29-16
Publisher: Artell K Cowell
Genres: Business, Marketing
Summary:
In recent years social media platforms have transformed not only our personal lives, but also the way that small businesses now operate. One of the biggest social media sites in the world is Twitter, which offers many capabilities and opportunities that are not available on other networks, but there are still companies that think they can do without a strong Twitter presence. This is a mistake.
For things like marketing and freelancing, it is ideal. However, if you try to use it as a tool for blatant self-pitching, you will fail. Every time.
In this new book, Tweet People the Way You'd Like to Be Tweeted, you will learn everything you will need to become a successful Twitter user, including:
Ideal for small businesses, newcomers to Twitter, or even those who have a presence on the platform and have yet to experience the full benefits of it, Tweet People the Way You'd Like to Be Tweeted helps you to build your own brand, delivers practical tips and insights and lends you effective support to help build a powerful social media presence.
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| Snapchat: What Steps to Take and What Profits You Make by Samuel Harrisson | Audiobook | 09 Jan 2018 | 01:10:00 | |
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Title: Snapchat: What Steps to Take and What Profits You Make
Author: Samuel Harrisson
Narrator: Chris Brown
Format: Unabridged
Length: 1 hr and 10 mins
Language: English
Release date: 01-09-18
Publisher: Samuel Harrisson
Genres: Business, Marketing
Summary:
Snapchat has gained recent popularity in the field of marketing and promotion of various businesses. It is due to its amazing features that have made it easier for business owners to spread their wings on a wider scale.
This app has made it possible for small businesses to make a powerful impact in various social media sites such as Twitter, Instagram, and Facebook. More and more business owners are looking to this app to form an image of their companies, and it is helping them in building a brand for themselves in the world market.
In this audiobook, you can understand why Snapchat has become a vital tool in the marketing of various products and services, and how you can promote your business via this app.
In this audiobook, you will find all the information you're looking for about:
When you download Snapchat: What Steps to Take and What Profits You Make, you will soon begin to understand everything you need to know about Snapchat.
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| The Gorillas Want Bananas: The Lean Marketing Handbook for Small Expert Businesses by Joe Gregory | Audiobook | 29 Jun 2016 | 04:39:00 | |
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Title: The Gorillas Want Bananas: The Lean Marketing Handbook for Small Expert Businesses
Author: Joe Gregory
Narrator: Randal Schaffer
Format: Unabridged
Length: 4 hrs and 39 mins
Language: English
Release date: 06-29-16
Publisher: Rethink Press Limited
Genres: Business, Marketing
Summary:
Why do some people seem to magically attract new business, while others face rejection after rejection?
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| Building the Perfect Team: What Staffing Skills Do IT Managers Need? by Jim Anderson | Audiobook | 17 Nov 2016 | 00:01:00 | |
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Title: Building the Perfect Team: What Staffing Skills Do IT Managers Need?
Author: Jim Anderson
Narrator: Jim Anderson
Format: Unabridged
Length: 1 hr
Language: English
Release date: 11-17-16
Publisher: Blue Elephant Consulting
Genres: Business, Management
Summary:
An IT manager is only as good as his or her team is. This means that one of the most critical skills that an IT manager has is the ability to build the perfect team. The better a team that you can build, the better your team is going to make you look!
What You'll Find Inside:
Building a world-class IT team starts with the recruiting process. You are going to have to understand the challenges associated with hiring the right people and what it takes to ensure that you have a truly diverse team. Where to look for the best candidates can be confusing, but often they are located locally.
Getting good people for your team is not all that you have to do. Once you've gotten them, you now have the responsibility of managing their expectations - which in some cases can be quite high. When people agree to join your team, they have expectations that you'll have their back when life's challenges come along and you need to be aware of these expectations.
No team is fixed, there are always changes happening. As a successful IT manager you are going to have to make sure that your staff are not planning on leaving you. You need to prevent staffing disasters before they occur. When people do leave, it presents you with an open positon on your team that you need to fill correctly.
Filling jobs starts with the same steps - creating an accurate job description that lays out what you are looking for in your candidates. It's going to be up to you to select the right person for the open job, but the challenge is that most of us have never had any training in how to do this correctly.
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| Trademarking 101: Everything You Need to Know to Trademark Your Product and Services by Anthony M. Brown | Audiobook | 02 Dec 2013 | 00:59:00 | |
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Title: Trademarking 101: Everything You Need to Know to Trademark Your Product and Services
Author: Anthony M. Brown
Narrator: Philip Lortie
Format: Unabridged
Length: 59 mins
Language: English
Release date: 12-02-13
Publisher: AudioLearn
Genres: Business, Marketing
Summary:
Have you ever wondered how someone was able to "coin the phrase" and make it their own.
Well look no further because you are about to learn how to do that and more.
"You are about to learn the right way to trademark your catchphrase, picture, or logo, the possibilities of presenting it as your own is endless!"
It doesn't even matter if you don't have any idea what trademarking is. This guide will tell you everything you need to know, without spending too much brainpower!
If Paris Hilton can trademark, "That's hot!", why can't you trademark your signature catchphrase?
If you want to know how to trademark your catchphrase or idea, don't spend another minute looking elsewhere!
There's finally an ingenious new audiobook created just for people like you!
So, if you really want to learn the right way to trademark, then this audiobook is definitely for you!
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| Converge by Bob Lord | Audiobook | 24 Jun 2013 | 07:13:00 | |
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Title: Converge
Author: Bob Lord, Ray Velez
Narrator: Michael Butler Murray
Format: Unabridged
Length: 7 hrs and 13 mins
Language: English
Release date: 06-24-13
Publisher: Audible Studios
Genres: Business, Marketing
Summary:
The leaders of Razorfish share their strategies for merging marketing and IT.
To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their firsthand experience working closely with global brands - including AXE, Intel, Samsung, and Kellogg - to solve business problems at the collision point between media, technology, and marketing.
With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success.
A book by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world.
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| Social Media Marketing: 10 Tips for Social Media Marketing Campaigns by Henry Jebsen | Audiobook | 22 Dec 2017 | 00:10:00 | |
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Title: Social Media Marketing: 10 Tips for Social Media Marketing Campaigns
Author: Henry Jebsen
Narrator: Paul Gewuerz
Format: Unabridged
Length: 10 mins
Language: English
Release date: 12-22-17
Publisher: Henry Jebsen
Genres: Business, Marketing
Summary:
In this audiobook, you'll find 10 tips for social media marketing campaigns. This is a short report based around home-based businesses that you should listen to, no matter if you're thinking about starting a home-based business or if you're already operating one.
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| SEO for Beginners by John Slavio | Audiobook | 27 Mar 2017 | 01:03:00 | |
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Title: SEO for Beginners
Author: John Slavio
Narrator: Nejc Kozmos
Format: Unabridged
Length: 1 hr and 3 mins
Language: English
Release date: 03-27-17
Publisher: Abhishek Kumar
Genres: Business, Marketing
Summary:
Do you own a blog or a website that can't get any traffic? Are you selling an online product which doesn't get any customers?
You're not alone. Read below.
Most people today give up on their online journey after some time because they do not see any results. No one visits their website and no conversation occurs on their written articles. This, in turn, demotivates them. Well, we all have been through that stage, I have been through that stage. But, instead of giving up, I looked for a solution. The solution for this problem is to start doing SEO on your website.
Now, you can either wait for nights and days for the angel to come and tell Google and other search engines about your website. Or you can take responsibility and understand that no angel or tooth fairy will come to help you and eventually you need to start working for yourself.
If you've used SEO before without any results, you may realize that it's really confusing and expensive. The problem is that most of the information out there is overly complicated and out-of-date. This is the reason why most blogs get very little traffic.
Our book is simplified down to the basic level for every single person to understand
This book is an online blueprint to how I've been making money from my blogs for years.
What's included in our book:
Download now.
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| Twitter: 10 Tips for Twitter Marketing by Henry Jebsen | Audiobook | 22 Dec 2017 | 00:11:00 | |
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Title: Twitter: 10 Tips for Twitter Marketing
Author: Henry Jebsen
Narrator: Paul Gewuerz
Format: Unabridged
Length: 11 mins
Language: English
Release date: 12-22-17
Publisher: Henry Jebsen
Genres: Business, Marketing
Summary:
In this audiobook, you'll find ten tips for Twitter marketing. Twitter's usefulness is more focused than other social systems and its energy lies in its straightforwardness....
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| Socialnomics by Erik Qualman | Audiobook | 21 Sep 2009 | 08:19:00 | |
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Title: Socialnomics
Author: Erik Qualman
Narrator: Nick Sullivan
Format: Unabridged
Length: 8 hrs and 19 mins
Language: English
Release date: 09-21-09
Publisher: Audible Studios
Genres: Business, Marketing
Summary:
Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. In Socialnomics, you will learn:
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| Instagram Marketing Made (Stupidly) Easy by Michael Clarke | Audiobook | 03 May 2016 | 01:28:00 | |
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Title: Instagram Marketing Made (Stupidly) Easy
Author: Michael Clarke
Narrator: Gregory Zarcone
Format: Unabridged
Length: 1 hr and 28 mins
Language: English
Release date: 05-03-16
Publisher: Toplocker Media
Genres: Business, Marketing
Summary:
Want to dip your toe into the strange world of Instagram marketing? Have a feeling this bizarre, but powerful, social media platform can offer you access to a mass of zombie followers...err...possible new leads?
Want to reach folks aged 18-35, but have no idea how to use Instagram for business purposes and turn those posts and likes (and those all-important photo filters) into actual marketing gains?
Look no further, intrepid marketer!
Because in Instagram Marketing Made (Stupidly) Easy - the new offering from Michael Clarke, founder and editor of Punk Rock Marketing magazine - you'll learn the secrets, shortcuts, and strategies to Instagram marketing success.
Give it a try: you might not just become a Millennial hero, but you could also end up making a lot of money.
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| Momentum by Shama Hyder | Audiobook | 17 May 2016 | 04:17:00 | |
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Title: Momentum
Author: Shama Hyder
Narrator: Nicol Zanzarella
Format: Unabridged
Length: 4 hrs and 17 mins
Language: English
Release date: 05-17-16
Publisher: Brilliance Audio
Genres: Business, Marketing
Summary:
Marketing in today's digital age has become overwhelmingly complex - but it doesn't have to be. Success lies in stepping above of the clutter and understanding the new principles of digital marketing.
To this complicated and fast-moving world, bestselling author, renowned marketer, and award-winning entrepreneur Shama Hyder brings her uniquely Zen approach - separating out the critical from the trivial and the foundational rules from the ephemeral gimmicks. Offering five essential principles that crack the code on marketing successfully in today's ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos.
In Momentum, Shama draws on her experience guiding clients ranging from small businesses to Fortune 100s to demystify the marketing landscape and provide you with the digital foresight you need to operate effectively in an increasingly digital world. Using key principles, she demonstrates how to transform your current approach into an effective, struggle-free, ROI-driven strategy.
Before you invest in another marketing strategy, take a step back. Don't waste enormous amounts of time, energy, and money on the wrong strategies and approach for your customers, industry, and market. Whether you're a young business or an established company, let Momentum teach you how to thrive.
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| Social Media by J. Wolf | Audiobook | 09 Dec 2015 | 02:24:00 | |
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Title: Social Media
Author: J. Wolf
Narrator: Martin James
Format: Unabridged
Length: 2 hrs and 24 mins
Language: English
Release date: 12-09-15
Publisher: J. Wolf
Genres: Business, Marketing
Summary:
Your ultimate guide to controlling your online network.
There's so much buzz going on when we hear the word Facebook, Twitter, Instagram, YouTube, and LinkedIn. Almost the entire population is using these social media platform just for anything they can think of! There is something about them that holds great power to popularity and success, and if you want to know the secrets to manipulating your preferred social media, then this audiobook is for you! Social Media: Master, Manipulate, and Dominate Social Media Marketing Facebook, Twitter, YouTube, Instagram, and LinkedIn contains the golden nuggets in allowing you exploit these tools and use it for your advantage. You may have all four but don't know how to really work your way up and reach your goals - well now you can change that.
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| Marketing in the Age of Google by Vanessa Fox | Audiobook | 06 Jun 2011 | 05:28:00 | |
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Title: Marketing in the Age of Google
Author: Vanessa Fox
Narrator: Don Hagen
Format: Unabridged
Length: 5 hrs and 28 mins
Language: English
Release date: 06-06-11
Publisher: Gildan Media, LLC
Genres: Business, Marketing
Summary:
In the age of Google, your customers are searching. Will they find you? In todays searching world, customers turn to online search engines first. Yet many companies simply dont realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped.
Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success.
Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Googles official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the organic searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you.
Youll also discover how to:
Whether youre a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activitiesand give you a major advantage over competitors.
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| Une fourmi de 18 mètres... ça n'existe pas : La créativité au service des organisations par Bruno Jarrosson | Livre Audio Gratuit | 03 Feb 2017 | 06:35:00 | |
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Titre: Une fourmi de 18 mètres... ça n'existe pas : La créativité au service des organisations
Auteur: Bruno Jarrosson
Narrateur: Bruno Jarrosson
Format: Unabridged
Durée: 6 hrs and 35 mins
Langue: Français
Date de publication: 02-03-17
Éditeur: En Avance
Genres: Business, Management
Résumé:
Pour susciter les idées nouvelles qui deviendront des innovations, l'improvisation ne suffit pas : il faut de la préparation, de la méthode, de l'organisation et un état d'esprit favorable. Illustré d'exemples savoureux, cet ouvrage accorde une large place aux méthodes de créativité et insiste sur les conditions d'émergence d'une véritable ouverture d'esprit.
Cette édition est enrichie d'un chapitre sur l'animation d'un groupe de créativité propose une aide à la réflexion et une mine d'idées à tous ceux qui souhaitent transformer la réalité face à la pesanteur du monde.
Notez que l'audio ne remplit pas toutes nos exigences de qualité.
>> Ce livre audio en version intégrale vous est proposé en exclusivité par Audible et est uniquement disponible en téléchargement.
©2016 En Avance (P)2016 En Avance
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| The Aisles Have Eyes by Joseph Turow | Audiobook | 17 Jan 2017 | 07:50:00 | |
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Title: The Aisles Have Eyes
Author: Joseph Turow
Narrator: Rob Grgach
Format: Unabridged
Length: 7 hrs and 50 mins
Language: English
Release date: 01-17-17
Publisher: Tantor Audio
Genres: Business, Marketing
Summary:
By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants - including Macy's, Target, and Walmart - is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.
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| Link Building for #1 Rankings by Chris King | Audiobook | 17 Apr 2015 | 00:32:00 | |
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Title: Link Building for #1 Rankings
Author: Chris King
Narrator: Mark Moseley
Format: Unabridged
Length: 32 mins
Language: English
Release date: 04-17-15
Publisher: PPG
Genres: Business, Marketing
Summary:
One of my first SEO mentors told me if you want to outrank a site, just find out how many backlinks that site has, and go get more backlinks than they have. It's that simple! That statement was enough to get me hooked on the idea of ranking on page one for every possible keyword term in my niche and dominating my competition. How about you?
I can tell you it's absolutely possible because I have done it! Over the years I have found that there are a few more factors involved in ranking your site on page one. But don't worry: That is why I wrote this book! It was to give you a step-by-step strategy to building the right kind of links to dominate your competitors and get number-one rankings.
You no longer have to be confused about link building. Just follow my step-by-step plan. You are about to learn the ultimate link-building techniques:
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| VangoNotes for Marketing Management, 13/e by Philip Kotler | Audiobook | 23 Jul 2008 | 07:23:00 | |
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Title: VangoNotes for Marketing Management, 13/e
Author: Philip Kotler, Kevin Lane Keller
Narrator: Bryan Kennedy, Zoe Winslow
Format: Original Recording
Length: 7 hrs and 23 mins
Language: English
Release date: 07-23-08
Publisher: Pearson Education, Inc.
Genres: Business, Marketing
Summary:
Study on the go with VangoNotes. Just download chapter reviews from Marketing Management, 13/e and listen to them on your mp3 player. Now wherever you are -- whatever you're doing -- you can study by listening to the following for each chapter of your textbook:
©2009 Pearson Education, Inc.
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| The Little Book of Likes by Erik Hanberg | Audiobook | 16 Sep 2014 | 00:03:00 | |
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Title: The Little Book of Likes
Author: Erik Hanberg
Narrator: Erik Hanberg
Format: Unabridged
Length: 3 hrs
Language: English
Release date: 09-16-14
Publisher: Side x Side Publishing
Genres: Business, Marketing
Summary:
The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter.
This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook.
Like The Little Book of Gold, it was written specifically for small nonprofits as a road map to the often confusing and changing world of social media.
Contact: info@hotaudiobook.com | |||
| Win the Game of Googleopoly by Sean V. Bradley | Audiobook | 22 Sep 2015 | 07:43:00 | |
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Title: Win the Game of Googleopoly
Author: Sean V. Bradley
Narrator: Sean V. Bradley
Format: Unabridged
Length: 7 hrs and 43 mins
Language: English
Release date: 09-22-15
Publisher: Audible Studios
Genres: Business, Marketing
Summary:
Rank higher in search results with this guide to SEO and content building supremacy.
Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you're not in those top 10 results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to page one domination (POD). The POD strategy is what gets you on that super-critical first page by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization (SEO), effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy.
This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you how to integrate all aspects of content creation into a synergistic, SEO strategy.
The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.
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| Affiliate Marketing by Mark Smith | Audiobook | 29 May 2017 | 01:48:00 | |
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Title: Affiliate Marketing
Author: Mark Smith
Narrator: Mark Rossman
Format: Unabridged
Length: 1 hr and 48 mins
Language: English
Release date: 05-29-17
Publisher: guy saloniki
Genres: Business, Marketing
Summary:
Make massive profits - build an affiliate marketing money machine!
Are you curious about the affiliate marketing lifestyle?
Would you like to make the Internet work for you?
Do you want to make money in your sleep?
If so, look no further - Affiliate Marketing: Proven Step-by-Step Guide to Make Passive Income is the book you need!
Inside Affiliate Marketing: Proven Step-by-Step Guide to Make Passive Income, you'll discover everything you need to get started:
You'll even learn how to avoid common affiliate marketing scams!
Don't delay - get this valuable information today and start making the most of this powerful income source!
Contact: info@hotaudiobook.com | |||
| The Transformational Consumer by Tara-Nicholle Nelson | Audiobook | 18 Apr 2017 | 06:31:00 | |
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Title: The Transformational Consumer
Author: Tara-Nicholle Nelson
Narrator: Tara-Nicholle Nelson
Format: Unabridged
Length: 6 hrs and 31 mins
Language: English
Release date: 04-18-17
Publisher: Berrett-Koehler Publishers
Genres: Business, Marketing
Summary:
The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses - if they'll help them make these very difficult changes. Nelson calls these people "transformational consumers".
This book helps leaders understand these consumers, learn the business of behavior change, and rethink their products, services, marketing, and companies to meet the demands of this hypergrowth, trillion-dollar-plus transformational consumer market. Through revealing examples and case studies, Nelson details seven shifts that businesses must make to engage transformational consumers: change what you sell, change your business model, change how you define "your customer", change your marketing, change your metrics, change how you define "the competition", and change your culture. The companies that successfully reorient to reach and engage transformational consumers will escape the problem of disengagement and will continue to thrive, no matter how many new social media channels, distracting apps, or competitors they face.
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| Make Your Idea Matter by Bernadette Jiwa | Audiobook | 21 Dec 2012 | 01:57:00 | |
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Title: Make Your Idea Matter
Author: Bernadette Jiwa
Narrator: Bernadette Jiwa
Format: Unabridged
Length: 1 hr and 57 mins
Language: English
Release date: 12-21-12
Publisher: Gildan Media, LLC
Genres: Business, Marketing
Summary:
Make Your Idea Matter is a call to action for entrepreneurs, emerging brands, and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com.
Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas, and the work that matters to you. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter.
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| Duct Tape Selling by John Jantsch | Audiobook | 13 Jun 2014 | 07:53:00 | |
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Title: Duct Tape Selling
Author: John Jantsch
Narrator: John Jantsch
Format: Unabridged
Length: 7 hrs and 53 mins
Language: English
Release date: 06-13-14
Publisher: Gildan Media, LLC
Genres: Business, Marketing
Summary:
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head.
It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you're an individual or charged with leading a sales team. You will learn to think like a marketer as you:
As Jantsch writes: "Most people already know that the days of knocking on doors and hard-selling are over. But as I travel around the world speaking to groups of business owners, marketers, and sales professionals, the number-one question I'm asked is, 'What do we do now?'
"I've written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other's activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer."
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| Making Money Online by John McMahon | Audiobook | 17 Jul 2017 | 00:39:00 | |
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Title: Making Money Online
Author: John McMahon
Narrator: Robert Kazmierczak
Format: Unabridged
Length: 39 mins
Language: English
Release date: 07-17-17
Publisher: Apex Universay Pty Ltd
Genres: Business, Marketing
Summary:
It is now a proven fact: you can make real money online. Even as many people continue to view the Internet as a sheer waste of time in terms of earning a living, the Internet has repeatedly proven itself a profitable area for anyone from any part of the globe to earn a decent income.
There is a reason why the Internet is undoubtedly the one industry that is making the most number of millionaires in the modern times (a staggering estimated 90%)! Even if you don't make it to 'millionairehood', the truth is that you can make lots of money very fast (if you put the necessary effort of course) thanks the Internet's ability to overcome some of the challenges of brick and mortar business models.
The thing is; there is a lot of info out there hyping the idea of being an Internet millionaire in a few months or years. But the truth is that without specifics on how to actually go about it, even making your first $50 can seem like an impossible feat leave alone a million dollars.
So how do you do about it? Well, that's where this book comes in. It will help you to discover the steps you can take to realize your dream of making money online.
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| La communication constructive (Master Class) par Florence Bertrand | Livre Audio Gratuit | 01 Nov 2016 | 00:39:00 | |
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Titre: La communication constructive (Master Class)
Auteur: Florence Bertrand
Narrateur: Florence Bertrand
Format: Original Recording
Durée: 39 mins
Langue: Français
Date de publication: 11-01-16
Éditeur: En Avance
Genres: Business, Management
Résumé:
"Tout refus de communiquer est une tentative de communication", disait Albert Camus. Nous communiquons avec les autres pour coopérer et construire. Enfin dans la meilleure des hypothèses. Mais une communication n'est pas pour autant constructive et elle peut facilement faire quelques tonneaux dans les virages des malentendus et autres pièges. En une approche très concrètes et douze vidéos rondement menées, Florence Bertrand nous communique ce qu'il faut savoir et faire pour éviter de se planter.
À propos de l'auteur: Florence Bertrand
Coach professionnelle auprès de cadres dirigeants et consultante en communication pour Quilotoa, Florence Bertrand alterne des coaching individuels et des team coaching avec la mise en œuvre de formations à la communication.
Notez que l'audio ne remplit pas toutes nos exigences de qualité.
>> Ce livre audio en version intégrale vous est proposé en exclusivité par Audible et est uniquement disponible en téléchargement.
©2016 En Avance (P)2016 En Avance
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| Difference by Bernadette Jiwa | Audiobook | 30 Apr 2014 | 02:19:00 | |
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Title: Difference
Author: Bernadette Jiwa
Narrator: Bernadette Jiwa
Format: Unabridged
Length: 2 hrs and 19 mins
Language: English
Release date: 04-30-14
Publisher: Brilliance Audio
Genres: Business, Marketing
Summary:
"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there." (Seth Godin)
Marketing is not a department - it's the story of how you create difference for your customers.
We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.
What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?
Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognize opportunities that create value, to develop products and services that people want, and to matter to your customers.
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| Email Marketing that Doesn't Suck by Michael Clarke | Audiobook | 31 Dec 2013 | 01:27:00 | |
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Title: Email Marketing that Doesn't Suck
Author: Michael Clarke
Narrator: Gregory Zarcone
Format: Unabridged
Length: 1 hr and 27 mins
Language: English
Release date: 12-31-13
Publisher: Toplocker Media
Genres: Business, Marketing
Summary:
Email marketing might be the most misunderstood and screwed up part of small business marketing around.
And it's not their fault. Because most of what the email marketing experts and gurus tell you a) doesn't work; b) makes people not open your emails; c) doesn't work.
I learned the hard way. I've probably sent more crappy, unopened emails than anybody around. And back in the heyday, when people actually looked forward to getting emails, it was okay.
But then the economy tanked, email wasn't so glamorous, and I had to "learn" how to send emails and build relationships that worked. And what works is to a) tell stories; b) not sell so much and c) when you do sell, make a super compelling offer.
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