Explorez tous les épisodes du podcast Fractional CMO Show
| Titre | Date | Durée | |
|---|---|---|---|
| For Women Only (Guys, Skip This One) | 18 Nov 2025 | 00:59:43 | |
In this episode of The Fractional CMO Show, Casey Stanton speaks directly to women in the marketing world who want to step into the fractional CMO role but often hold themselves back. Drawing from coaching over 200 women inside the Accelerator, Casey highlights the recurring patterns he sees — undercharging, over-justifying, second-guessing their expertise, and hesitating to bring in outside specialists. He walks through the dangers of discounting, the importance of choosing clients who can afford real marketing investment, and how to step into a CEO-level mindset where you orchestrate talent rather than trying to do everything yourself. From understanding EBITDA constraints to leveraging micro-experts on Upwork, Casey gives women a roadmap for charging premium rates and positioning themselves as strategic leaders. Whether you're a marketer trying to break out of "doer" mode or a fractional CMO struggling to own your value, this episode offers the mindset, frameworks, and permission you need to finally step into the role with confidence. Key Topics Covered:- Why Casey recorded this message specifically for women fractional CMOs - The pricing gap: why women tend to undercharge and overexplain - How to set rates based on the life you want, not what clients expect - The difference between declaring your price vs. justifying your price - How money stories and morality distort pricing decisions - Why you should only work with clients who can afford both you and a real marketing budget - The dangers of taking on low-EBITDA or discount clients - Leadership vs. strategy vs. implementation — and why implementation traps women - Why hiring experts is not a threat, but a superpower - How confidence is created through intention, not credentials - Using Upwork and micro-experts to multiply your effectiveness - Selling future outcomes instead of tactical deliverables - When to walk away from clients who cannot support growth
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/ | |||
| The Secret to Making it as a Fractional CMO is FUN | 12 Nov 2025 | 00:48:54 | |
In this episode of The Fractional CMO Show, Casey dives into the secret to thriving long-term as a fractional CMO: having fun. He shares why commitment and consistency matter, but also why enjoying the work you do is what fuels creativity, engagement, and lasting success. Drawing on his own experiences — from conversations with Jeff Walker, the enduring "Launch Guy," to experimenting with vibe coding, AI, and creative marketing projects — Casey shows how curiosity and play can lead to innovation and new opportunities. He explains why marketers who constantly reinvent themselves often burn out, and why committing to your craft while keeping it playful can help you solve bigger problems, create higher-value client relationships, and enjoy the journey along the way. Throughout the episode, Casey offers practical ways to bring fun into your work, whether that's experimenting with marketing strategies, pricing creatively, or just nerding out on the aspects of marketing that excite you most. This episode is a reminder that the most successful fractional CMOs are those who treat their career like a game — where engagement, joy, and curiosity drive both impact and income. Whether you're a seasoned fractional CMO or just starting out, this episode will help you rediscover the joy in your work, innovate without pressure, and create a career that's both high-performing and enjoyable. Key Topics Covered:- Why commitment and consistency are essential for long-term success - Lessons from Jeff Walker on staying focused and building enduring expertise - The danger of constant reinvention and chasing short-term wins - How "play" and curiosity fuel innovation and learning - Turning your marketing interests into fun experiments that enhance skills - Bringing joy and energy into client work, pricing, and problem-solving - Why being playful attracts clients, collaborators, and opportunities - How fun amplifies engagement, mastery, and long-term success 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Find Your CMO Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ | |||
| A Day in the Life of a Fractional CMO | 09 Sep 2025 | 00:22:30 | |
In this episode of The Fractional CMO Show, Casey Stanton takes you inside a real "day in the life" of a fractional CMO—pulling back the curtain on what it actually looks like to serve clients at the highest level without burning out. He explains why Mondays are heavy, Fridays are light, and why designing your week this way gives you both structure and freedom. Casey also digs into the mindset shift that separates successful CMOs from those stuck playing small: delegating everything except leadership, building teams around encouragement and outcomes, and practicing the lost art of predicting the future. He shares why solving bigger problems is the only path to higher pay and deeper impact—and why asymmetric upside deals (equity, phantom stock, revenue share) are often worth more than cash retainers alone. You'll hear why the best Fractional CMOs aren't micromanagers but vision-setters, why niching down unlocks real earning potential, and why this moment—amidst AI-driven marketing shakeups—is the perfect time to step into this role. Key Topics Covered: • What a "day in the life" really looks like for a fractional CMO • Why Mondays should be heavy and Fridays should be free • How to delegate everything except leadership • Building teams through encouragement and outcome-based management • Creating bonus structures that foster collaboration and ownership •The three pillars of great fractional leadership: solve bigger problems, delegate, predict the future • Why niching down multiplies your value and credibility • How to structure asymmetric upside deals (beyond retainers) • Why now is the best time to enter the fractional CMO space
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
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| From Novel to Timeless - Casey Stanton - Fractional CMO Show - Episode #022 | 30 Mar 2022 | 00:05:36 | |
As a CMO, can you provide more value to a company by always trying to be on the cutting edge of every new marketing advancement or by mastering the slow to change principles of marketing? Casey Stanton sets out to answer that question to get you the most value from your limited time.
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| Becoming a Fractional CMO While Being Full Time - Casey Stanton - Fractional CMO Show - Episode #021 | 23 Mar 2022 | 00:15:37 | |
You don't have to worry about going all in to start out as a Fractional CMO! Casey Stanton is walking you through his own journey of taking steps toward becoming a Fractional CMO and overcoming the hurdles. You'll learn how to mentally approach the jumping off point, how to provide great values to clients, and understand what you can offer.
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| Marketing Your Business is Different - Casey Stanton - Fractional CMO Show - Episode #020 | 16 Mar 2022 | 00:11:22 | |
It can be hard to do a great job marketing yourself, even if you're a great marketer. Where do you start? How many examples do you need? What tone should you use? These are the questions that Casey Stanton is answering. You'll learn about when to take credit, what to include, and how to craft a powerful narrative about you and your capabilities.
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| My Vision For You, Direct Report - Casey Stanton - Fractional CMO Show - Episode #019 | 09 Mar 2022 | 00:05:57 | |
As a Fractional CMO, you can't do all the work yourself, so you need a good team. But you can't stop with just hiring a good team, you need to have a vision for them and help in developing them to reach that vision. Casey Stanton is giving you the keys to doing this and reaching your own vision in the process. Prepare to learn about championing the success of others, surrounding yourself with diverse voices, and solving bigger problems!
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| Peak Anxiety with Clients, Transformed - Casey Stanton - Fractional CMO Show - Episode #017 | 23 Feb 2022 | 00:13:08 | |
Anxiety is a natural part of business and it is crucial for you to know how to cope with it and then use it to help yourself grow. Casey Stanton shares his own story of facing anxiety when first starting as a Fractional CMO and how he used that experience to gain perspective and get stronger. You'll hear about how to prepare before betting on yourself, what to do when you find yourself scraping against the bottom, and why you need to undergo your own path to reach success.
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| What to Charge as a Fractional CMO - Casey Stanton - Fractional CMO Show - Episode #016 | 16 Feb 2022 | 00:14:47 | |
When it's time to talk price, finding the right answer to get you the right compensation for the work that you do is not a clear-cut path. But that's in the past because Casey Stanton is giving you the right mindset to approach this topic and the formula to help you find the rate you deserve to be paid. You'll discover your effective hourly rate and what that says about the work you do and what you should aim for that rate to be.
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| Get Deeper with Your Clients - Casey Stanton - Fractional CMO Show - Episode #015 | 09 Feb 2022 | 00:14:11 | |
So much importance is placed on simply increasing the size of a company's customer pool but this can't be sustained forever. Casey is illuminating how you need to position the company for growth through gaining a deeper understanding of your customers' problems beyond those you have already solved. You'll learn the dangers of stagnation and how to avoid it, how to increase the lifetime value of a customer, and the core of the CMO's role.
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| What is Your Marketing Pedigree - Casey Stanton - Fractional CMO Show - Episode #014 | 02 Feb 2022 | 00:11:25 | |
Everyone has a marketing lineage and pedigree which shapes the way they view problems and the solutions to them. Casey Stanton reveals the importance of identifying your marketing lineage and pedigree and how to define them. You'll learn how lineages and pedigrees play into client relationships and what happens when people from drastically opposing business backgrounds have issues working together if unmanaged.
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| The Golden Ratio - Casey Stanton - Fractional CMO Show - Episode #013 | 26 Jan 2022 | 00:05:53 | |
When you're driving new business to your Fractional CMO practice it's important to not rely too heavily on referrals. Casey Stanton is filling everyone in on why it's more important to focus on filling up your pipeline than looking for more referrals and attain the Golden Ratio.
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| A Deadly Serious CMO - Rob Heppell - Fractional CMO Show - Episode #012 | 19 Jan 2022 | 00:42:03 | |
It can be hard to figure out what to do to actually help smaller local service companies, but it doesn't have to be! Marketing agency owner and Fractional CMO, Robin Heppell, tells of the wonder and success that can be derived from working with specialized local companies, in particular, funeral homes. Learn about differentiating in a local area, managing your reputation with both long-standing customers and new prospects, and some ingenious ways to drive traffic to your website.
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| Grow Your Authority and Income as a Fractional CMO | 02 Sep 2025 | 00:40:07 | |
In this episode of The Fractional CMO Show, Casey Stanton gets deeply personal—sharing how his father's passing revealed the true freedom that comes with fractional leadership. He unpacks why building teams around trust, grace, and outcomes—not hours logged—creates a business that keeps moving even when life interrupts. Casey also walks through a counterintuitive client story: why niching down matters for outreach, but why you should never turn away an opportunity when it lands in your lap. And he makes the case for charging based on risk—not just revenue—so you stop underselling your expertise and start playing at the level your clients actually need.
You'll hear why the best fractional CMOs aren't micromanagers but vision-setters, why specificity beats generalism when you're building authority, and why premium pricing is the only way to align yourself with businesses that take growth seriously.
Key Topics Covered:
-The freedom fractional work provides during life's hardest seasons -How absence can force teams to innovate and self-direct -Why outcome-based leadership beats hours-based management -The hidden downside of being a generalist CMO -Why you should niche for outreach but say yes to unexpected opportunities -Pricing based on risk vs. seed funding or revenue numbers -How premium positioning attracts clients who want to win big -The mindset shift that separates high-value CMOs from those stuck playing small
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/ | |||
| Strategic Marketing in Professional Services - Jeff McKay - Fractional CMO Show - Episode #011 | 12 Jan 2022 | 00:37:05 | |
Some companies are all too willing to take money from anyone who will give it to them, regardless of how this impacts their brand. Jeff McKay, CEO of Prudent Pedal and a Fractional CMO, joins the show to correct the narrative. Jeff discusses how to proactively manage your brand, why you have to balance your core profit engine with the solutions you provide, and the importance of having strategic marketing leadership. Don't get caught up in the antiquated 'productivity' school of thinking, learn how to jump into the 'growth' school of thought.
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| Get The List - Casey Stanton - Fractional CMO Show - Episode #010 | 05 Jan 2022 | 00:04:58 | |
Don't get caught up in how you're going to message your prospects before you get them, the real priority is getting a comprehensive list of everyone that fits the description of your customer! Casey Stanton is back again to hammer home how imperative it is to obtain the list of potential clients through whatever ways get the job done, regardless of industry.
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| A Cautionary Tale on Expectation Setting - Casey Stanton - Fractional CMO Show - Episode #009 | 29 Dec 2021 | 00:09:39 | |
So often, people oversell what the outcome of their work will be or don't base goals on historical data. Casey Stanton has been there and he's trying to help anyone else from going there and losing the trust of their coworkers because they couldn't produce up to those faulty expectations. You'll understand the dangers of overselling, how to set better goals and what to do if you start to see that you won't be able to reach your goals.
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| The Biggest Shift You Make as a Fractional CMO - Casey Stanton - Fractional CMO Show - Episode #008 | 22 Dec 2021 | 00:08:41 | |
Whether you're a full-time CMO for a company or a Fractional CMO for several companies, this truth remains the same, you can't do everything yourself. In this episode, Casey Stanton discusses the importance of shifting your mentality from "I need to do this" to "this needs to get done." Learn how having a team around you that you can delegate tasks to can help in your journey to solve bigger problems.
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| The Most Valuable Asset in Your Business - Casey Stanton - Fractional CMO Show - Episode #007 | 15 Dec 2021 | 00:09:40 | |
Many business owners and upper-level managers would say the most valuable asset to their business is something like their contacts, software, etc., but they're way off. Casey Stanton is setting the record straight and explaining the best ways to protect, support, and nurture your business' most valuable asset.
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| The Last Time You Professionally Reinvent Yourself - Casey Stanton - Fractional CMO Show - Episode #006 | 08 Dec 2021 | 00:09:45 | |
Many people try again and again to reinvent themselves or their careers whenever there may seem to be some clouds on the horizon or when they are faced with a little bit of failure. Casey Stanton is here to help you stop the endless cycle of wasted time and energy every time you reinvent yourself. Casey is offering you the roadmap to reinventing yourself for the very last time.
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| Resilience and Reverse-Engineering - Armen Mardirousi - Fractional CMO Show - Episode #005 | 01 Dec 2021 | 00:39:16 | |
Nothing you do will be easy at first, but that's not a bad thing! Entrepreneur and Fractional CMO, Armen Mardirousi, joins host Casey Stanton to discuss the importance of setting clearly defined goals. Listen to learn about why and how to break them up into smaller pieces. Armen also shares his experience on how to face many of the problems that Fractional CMOs confront every day.
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| Crushing Content Creation - Ken Tucker - Fractional CMO Show - Episode #004 | 24 Nov 2021 | 00:36:03 | |
You know content is important, but it seems so costly and complicated to create. Guess what, creating content can actually be easy and affordable and by putting it off, you're missing out on all the benefits you already know of, but also the huge impact it has on your SEO. Thankfully, the sensei of SEO and content marketing, Ken Tucker, is here to show you the way! Learn how to create great content, how to get the most out of your content creation efforts, and how to differentiate your content and your company amongst the sea of competitors.
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| Being a Selective CMO - Wyatt Chambers - Fractional CMO Show - Episode #003 | 17 Nov 2021 | 00:43:42 | |
Nowadays, everyone thinks that to be successful their business has to have the best SERP and highest SEO score, but that's only part of the equation. Fractional CMO and owner of CS Design Studios, Wyatt Chambers, joins Casey to compare the benefits and drawbacks of being a Fractional CMO versus owning a marketing agency. Wyatt gives some great advice about running a business, developing talent from within, and how to pitch companies on becoming their Fractional CMO.
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| Reconnecting with Customers- Casey Cheshire - Fractional CMO Show - Episode #002 | 10 Nov 2021 | 00:51:14 | |
The way marketers interact and communicate with customers has shifted immensely with the advent of the internet and marketing automation. Today's marketing is missing the actual dialogue between customer and marketer that has been so essential to successful marketing in the past. Podcasts offer a great way to reopen those communication channels allowing marketers to create better relationships with customers and understand the challenges they face. Casey Cheshire, CEO and Founder of Ringmaster Conversational Marketing joins the show to open marketers' minds to the amazing benefits of having a podcast such as customer relationships, content creation, and a great forum for learning.
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| How to Prepare for Your Best Year Yet | 19 Aug 2025 | 00:56:36 | |
In this episode of The Fractional CMO Show, Casey Stanton lays down a wake-up call for marketers entering 2026. He explores the biggest trends reshaping the industry—from the over-adoption of AI and reliance on "black box" tools, to the fast-fashion era of SaaS and the rise of fractional leadership. Casey warns against outsourcing your thinking to AI, chasing shortcuts, or splitting your focus between a job hunt and fractional work. Instead, he challenges you to commit, pick a niche, and start talking to strangers—because the money you want is in their pockets. You'll hear why Q4 is the most important time to build momentum, how to avoid undervaluing your expertise, and why the best fractional CMOs stop chasing "one trick" solutions and instead build real businesses through grit, clarity, and conviction.
Key Topics Covered: - The hidden dangers of over-adopting AI in marketing and strategy - Why "black box" tools can erode your fundamentals - The fast-fashion SaaS trend—and why most of it is "beautiful garbage" - The rise of fractional roles across the C-suite - Why consultants fade but fractional CMOs stick - What you must ignore in 2026: seasonality, job reports, and reputation-killing AI shortcuts -The power of niches and why they make you unforgettable - Why all the money you want is in strangers' pockets—and how to go get it
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/ | |||
| Copy(writing) and Paste - Russ Reynolds - The Fractional CMO Show - Episode #001 | 03 Nov 2021 | 00:50:13 | |
The world of copywriting can seem daunting, but who better to guide you through than someone who's been there and done that throughout a long career in the business. Russ Reynolds is a Fractional CMO and a longtime copywriter who now runs several successful companies. Russ tells all on the do's and don'ts of both being a copywriter and hiring copywriters for your business. Russ also discusses some of the finer points of digital marketing best practices and better ways to approach finding and targeting customers more effectively.
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| Coming Soon - The Fractional CMO Show | 29 Oct 2021 | 00:01:52 | |
My name is Casey Stanton and I'm the founder of CMOx, the leading fractional chief marketing officer company. And today I want to tell you about my podcast, The Fractional CMO show This isn't just about how you can position yourself as a Fractional CMO. This is about building the lifestyle you want, where you're loving the work you do... Yes, being a fractional CMO means you get to call the shots, you get to stay elevated and solve bigger problems, but more important than all of that, you get to create real, sustainable and lasting change in the world. There is no other role where you can have this much leverage... where you can support great companies and help reduce the suffering of more people around the world. The Fractional CMO enjoys the fees of a marketing consultant, with the long-term engagements of a CMO. And that's exactly what we'll be talking about. I've personally been the fractional CMO to over two dozen companies and have created a clear process to help you do the same. If you're an agency owner and want to stop giving away marketing strategy for free, just so you can sell your services... If you're a marketing consultant and want to break free of the revolving door of prospecting, selling, servicing and spinning down clients... If you're an in-house marketer and you want to grow to become CMO for a couple compaines.. I'm excited for you to join me on this podcast adventure! I'll be interviewing tactical marketing experts, successful fractional CMOs and business owners, as well as sharing my own ideas, tips and tricks to positioning yourself and winning business as a Fractional CMO. If you want to SOLVE BIGGER PROBLEMS to create MORE IMPACT and earn a BIGGER check, you're in the right place. Visit FractionalCMOShow.com right now to subscribe Subscribe right now at FractionalCMOShow.com | |||
| Are You Fighting for Your Client? | 13 Aug 2025 | 00:12:46 | |
In this episode of The Fractional CMO Show, Casey Stanton delivers a rallying cry for marketers who feel themselves slipping into "good enough" mode. He challenges leaders to stop coasting, stop accepting mediocrity, and start fighting—for their clients, their results, and their own success. Casey shares why conviction and commitment are the real differentiators in marketing leadership, and why the willingness to "stand down if told, but never go down without a fight" can transform your career. You'll hear real stories of pushing for the right outcomes—even when it's uncomfortable—and why the best CMOs act like bodyguards for their clients' goals.
Key Topics Covered: -Why conviction beats "good enough" every time -The mindset shift from passive vendor to active defender -How fighting for the right outcomes builds trust and results -The danger of waiting for business to "just get easier" -Stories of fighting for clients, teams, and the right thing -Why grit, not gimmicks, changes your trajectory -The challenge to claim your identity as a fighter
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/ | |||
| What to Do if You Have Even 1 Grey Hair | 05 Aug 2025 | 00:23:15 | |
In this episode of The Fractional CMO Show, Casey Stanton tackles a topic many seasoned marketers quietly struggle with: ageism. If you've ever felt overlooked because of your experience—or the price tag that comes with it—this is your wake-up call. Casey pulls back the curtain on the harsh truth: hiring managers often favor younger, cheaper candidates, not because they're better—but because they're "good enough" for less. But instead of shrinking in the face of this reality, Casey lays out a bold alternative: go fractional, go premium, and leverage your decades of experience to deliver speed, confidence, and unmatched results. You'll learn why chasing full-time roles might be a losing game, how to enroll others into your mission, and how to position your expertise as a fast track to ROI. This isn't about proving your worth—it's about owning it. Whether you're feeling stuck, frustrated, or just ready to punch up, this episode will light a fire under you. The game is rigged—but you don't have to play it. Key Topics Covered: Why ageism in hiring is real—and what to do about it -The myth of "earning your way back in" vs. going fractional
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/ | |||
| Fractional CMOing for Equity | 29 Jul 2025 | 00:23:16 | |
In this episode of The Fractional CMO Show, Casey Stanton challenges the hype around "consulting for equity" and delivers a sharper, more lucrative path: earning upside as a fractional CMO—without getting tangled in risky cap tables.
Casey breaks down why equity is often a mirage and why true leverage lies in performance-based revenue sharing. He shares the unique power fractional CMOs have to elicit real change inside organizations—unlike consultants or advisors—and how this access gives them an unmatched opportunity to capture upside. You'll learn how to structure smarter deals, set non-negotiable cash rates, and build a portfolio of short- and long-term payoffs across multiple clients.
Packed with mindset shifts and tactical advice, this episode is your blueprint to work with hungry, fast-moving entrepreneurs, avoid dead-end retainers, and create life-changing income as a fractional CMO who solves for speed, not cost.
Key Topics Covered:
-Why equity isn't the ideal vehicle for upside -How fractional CMOs uniquely earn performance-based upside -Importance of charging full cash rate before negotiating upside -Structuring a portfolio of clients with varied risk and reward -When to approach clients: M&A, funding rounds, or founder readiness -What to look for in high-potential, fast-moving entrepreneurs -The power of positioning yourself as the best -Why being a true leader inside the company drives better outcomes
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
| |||
| Punching Up to the Next Level | 15 Jul 2025 | 00:27:26 | |
In this episode of The Fractional CMO Show, Casey Stanton delivers a powerful mindset shift: if you want to earn more, you have to play bigger.
This episode tackles the real reason so many talented marketers struggle to land high-paying fractional CMO clients—and it's not a lack of skill. Casey breaks down how a scarcity mindset, fear of rejection, and clinging to meritocracy are holding you back. He shows you how to shed outdated beliefs, stop targeting underfunded clients, and confidently "punch up" to work with bigger businesses that solve for speed, not cost.
Packed with real-world examples, Casey shares why talking to strangers is the #1 growth skill, how to raise your rates with conviction, and how to position yourself as the kind of marketing leader companies are eager to invest in. This episode is your invitation to stop crawling up the ladder and start climbing the mountain.
Key Topics Covered:
-The mindset trap of "earning your way up" and why it's costing you money -Why marketers must punch up to win bigger, better clients -The power of solving for speed over cost in today's market -How to stop undervaluing yourself—and start charging premium rates -Why volume outreach is still king (and how to do it right) -How to build trust fast and become the obvious hire -The critical difference between being a technician vs. a marketing leader -Why smaller companies often can't afford you (and how to spot the right ones) -Structuring client deals for upside—including getting a cut of the exit The new playbook for fractional CMOs: productized services, confident sales, and category ownership
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/ | |||
| Why Great Marketers Are Not Getting Fractional CMO Clients | 01 Jul 2025 | 00:27:42 | |
In this solo episode of The Fractional CMO Show, Casey Stanton confronts a harsh truth: being a great marketer isn't enough. If you're wondering why you're not getting clients as a fractional CMO—even though you're highly skilled—this episode is the wake-up call you need. Casey unpacks why talent doesn't always translate to traction, how giving away strategy is costing you money, and why volume, niche depth, and positioning are everything. He also lays out how to shed desperation, own your value, and charge premium rates that reflect the problems you solve—not just the tasks you complete. This episode is your tactical reset if you're ready to be seen as a true marketing leader (not just another hired hand).
Key Topics Covered: -Why great marketers still struggle to get clients (and what to do instead) 🌟 Take the First Step Toward Growth with CMOx 🌟 📅 Schedule your call today: We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 The Fractional CMO Method Find Your CMO 👉 CMOx.com/find-your-cmo Connect with Casey Stanton:
| |||
| Live Coaching with Casey | 25 Jun 2025 | 01:07:39 | |
In this live coaching episode of The Fractional CMO Show, Casey Stanton breaks down the realities of building a thriving career as a fractional CMO—without burning out or undercharging. Casey dives deep into how to pitch your services with confidence, avoid giving away strategy for free, and structure your offers around leadership and long-term value—not short-lived tactics. Whether you're just starting out or scaling up, this episode is a masterclass in positioning, pricing, and prospecting in today's changing marketing landscape.
Key Topics Covered: -Why your job isn't to convince—it's to qualify (and walk away if needed) -What to say when prospects push back on pricing or ask for implementation -How to pitch $140k/year value while selling at a fractional $3.5K/month rate -The danger of giving away too much strategy in the sales process -The difference between leadership, strategy, and implementation—and what you should actually be selling -Why the market being "flooded with fractionals" doesn't matter -How to respond to clients asking for performance-based pay or equity -Using variable upside (e.g. revenue share) only after hitting consistent income -How to build freedom and scale through the CMOx model—and avoid scope creep
🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today: We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
| |||
| Overcoming Objections during Sales Calls | 17 Jun 2025 | 00:29:54 | |
In this solo episode of The Fractional CMO Show, Casey Stanton tackles one of the biggest challenges fractional CMOs face—overcoming sales objections. Drawing from real-world scenarios and personal insights, Casey walks through the most common pushbacks fractional CMOs hear on sales calls—like "you don't have experience in our industry" or "I could just hire a full-timer for that"—and shows you how to respond with confidence, clarity, and strategic positioning. Whether you're struggling to win your first client or scale into premium pricing, this episode is your playbook for navigating objections and winning high-value deals.
Key Topics Covered:
-Why industry-specific experience matters—and how to win without it -How to position your transferable expertise in new niches -Real-world examples of selling fractional CMO services across industries -A simple mindset shift for charging what you're worth -How to navigate "You're too expensive, I could hire someone full-time" -Strategy vs. implementation (and why doing both is a trap) -The 3 stages of the CMOx Accelerator: Sales Ready, Road to 10K, and Boardroom -How one Boardroom member landed a $12.5K/month + 5% revenue-share deal -Why the most successful CMOs are the ones solving bigger problems, not smaller tasks
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
| |||
| How Real Fractional CMOs are Getting Rich Slowly | 04 Nov 2025 | 00:35:32 | |
In this episode of The Fractional CMO Show, Casey Stanton breaks down what it really looks like to "get rich slowly" as a fractional CMO—and why that's a far better goal than chasing quick wins or sprinting toward burnout.
Drawing from real stories inside the Accelerator, Casey shares how members like Lisa, Ben, Sean, and Jennifer are building long-term, stable income by focusing on the fundamentals: selling high-value strategy (not cheap implementation), staying committed to a niche, and showing up with consistency and leadership—especially on their worst days.
You'll hear how to move from overworked agency life to a calm, predictable business where one or two great clients can replace an entire salary. Casey unpacks what makes a "morally neutral or positive" business, how to price your work confidently, and why the right long-term contracts can eliminate money stress altogether.
Along the way, he reminds us that freedom doesn't come from adrenaline or chasing every shiny offer—it comes from depth, focus, and relationships that compound over time.
Whether you're just starting your fractional journey or ready to slow down and scale up, this episode is your roadmap to building wealth the sustainable way—one good client, one good contract, and one good year at a time.
-The danger of chasing quick wins and constant reinvention -How long-term contracts create calm, predictable income -The shift from implementer to true marketing leader -Building a business that works even on your worst days -Why simplicity and focus outperform endless hustle -The power of working with "morally positive" clients -How real freedom comes from discipline and depth -What it means to grow steadily instead of sprinting to burnout -The mindset that turns short-term chaos into long-term wealth
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/ | |||
| Your Mantra for More Opportunity | 10 Jun 2025 | 00:19:06 | |
In this solo episode of The Fractional CMO Show, Casey Stanton shares a life-changing mantra that will transform how you approach business development: "You're prospecting forever." Drawing from personal stories—from grueling mountain hikes to backyard landscaping projects—Casey reveals how adopting a "forever" mindset can help fractional CMOs build resilience, consistency, and long-term success. If you've ever felt frustrated about finding clients or thought you'd eventually be 'done' with prospecting, this episode is your wake-up call.
Key Topics Covered:
-Casey's personal stories that sparked the mantra "we're just hiking forever" and "we're just digging forever" -Why prospecting is a non-negotiable, ongoing activity for every successful fractional CMO -The hidden danger of relying on a single contract or client -How venture capitalists and top business leaders keep their pipelines open -The full spectrum of prospecting—from cold outreach to being paid to take meetings -Why you should never "graduate" from prospecting, no matter your level of success -Real-life example of a CMO navigating client loss while raising rates -How obsession with conversation and outreach leads to bigger, better opportunities -The importance of solving higher-level problems with ideal clients -Building a life of freedom, impact, and income through relentless prospecting
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/ | |||
| Transition from Selling Fractional CMO Services to being the Buyer of Great Opportunities | 02 Jun 2025 | 00:19:17 | |
In this episode, Casey breaks down one of the most transformative mindset shifts for any fractional CMO: going from seller to buyer. Instead of pitching your services with desperation, what if you could select the clients and problems that genuinely excite you? Casey shares how stepping into this new role changes the energy of your sales conversations, attracts higher-quality opportunities, and leads to longer, more fulfilling engagements. Through real-life stories—including walking away from a signed contract—he illustrates how financial stability and confidence let you stop chasing clients and start choosing them. If you're ready to lead with authority and build a practice on your terms, this one's for you. Key Topics Covered: - The shift from selling services to buying problems - Why confident energy attracts better clients - How to use financial stability to create leverage - The downside of acting desperate in sales conversations - Powerful language to adopt in your client outreach - How to uncover big-picture goals that fuel better results - The "hedonic treadmill" and the myth of income-based happiness - Why it pays to walk away from the wrong deal
🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
| |||
| Dawn's Strategic Shift from Agency Owner to Fractional CMO | 27 May 2025 | 00:26:38 | |
In this insightful episode, Casey chats with Dawn, a longtime agency owner who saw the writing on the wall — agencies are losing their edge. Rather than wait for the industry to shift beneath her, Dawn took action and pivoted into offering high-level fractional CMO services. She shares how she navigated the blurry line between strategy and execution, why she separated her fractional work into a new business entity, and what it really takes to let go of implementation. From margin gains to mindset shifts, this conversation is a candid look at what happens when you stop doing favors and start owning your value.
- Why Dawn shifted away from the traditional agency model - The hidden cost of offering strategy for free - How fractional CMO margins compare to agency work - The mindset shift from "favor" to paid value - Educating clients on what a fractional CMO actually does - The impact of AI on agency services and media buying - Playing at a higher level by stepping into the C-suite
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/ | |||
| Ben's Journey from Identity Crisis to Fractional CMO Leader | 20 May 2025 | 00:28:15 | |
In this powerful episode, Casey sits down with Ben, a CMOx Accelerator member whose story is anything but ordinary. From shutting down an agency that no longer resonated with clients to becoming a high-performing, fully booked fractional CMO, Ben shares the pivotal mindset shifts, near-tragic car accident, and deep personal reflections that shaped his trajectory. You'll hear how he overcame limiting beliefs about success, leaned into strategy and leadership, and built a values-driven practice — even while recovering from a spinal fracture. This is an episode about resilience, reinvention, and redefining what it means to lead.
-Transition from a failing Drupal agency to a successful fractional CMO practice -Overcoming upper-limit beliefs around money and self-worth -Recognizing the importance of community support and real conversations -Framing business success as a spiritual mission, not just financial gain
🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today: We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/ | |||
| Stop Asking Permission: How Rachel Went from Corporate Grind to Confident Fractional CMO | 13 May 2025 | 00:23:16 | |
In this inspiring episode of The Fractional CMO Show, host Casey Stanton sits down with Rachel, a standout member of the CMOx Accelerator. Once working a traditional 9–5 marketing role in Tel Aviv, Rachel shares how one mindset shift—and one big client—catapulted her into a thriving career as a high-value fractional CMO. Discover how she overcame self-doubt, redefined her worth, and now drives powerful results for clients while designing a lifestyle on her own terms. If you're stuck in corporate or hesitant to charge your worth, this episode is your sign to think bigger. Key Topics Covered: -Rachel's background in high-tech marketing and transition from corporate life -How one client win changed her mindset about value and pricing -The importance of confidence and systemized delivery as a fractional CMO -Why being "impatient" actually helps her drive client growth faster -Building impact across clients, marketing teams, and customer outcomes -Shifting from task-based work to outcome-driven strategy -Embracing the "fractional" model across all areas of life -Why the world is moving toward fractional leadership—and why it's still early -Advice for women, mothers, and undervalued professionals stepping into executive roles -How Rachel doubled email open rates and aims to double her income next
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
| |||
| Break the Beliefs Keeping You Stuck — with Coach Raphael Schwartzman | 06 May 2025 | 00:31:07 | |
In this milestone episode of The Fractional CMO Show, Casey Stanton sits down with longtime teammate and coach, Raphael Schwartzman, for a raw and insightful conversation on what really holds fractional CMOs back. Forget funnels and lead hacks—this episode dives deep into the inner game: identity ceilings, self-permission, and how your limiting beliefs could be capping your income and impact. Raphael unpacks what stops even high-performing marketers from reaching their next level—and how to break through it. Whether you're just starting your journey or feeling stuck at the 10k/month ceiling, this episode delivers the mindset shifts and coaching wisdom to help you unlock your full potential. 🔑 Key Topics Covered: -The "identity ceiling" – why your self-perception determines your success -The real reason tactics alone don't work for fractional CMOs -Survival scripts vs. growth scripts – how they silently drive your actions -Why some marketers feel they need permission to succeed -Reframing sales as leadership – and why resistance to selling is an identity issue -The trap of underselling and overworking to "earn" better clients -The power of community, mentorship, and being seen for who you can become
Learn more about Raphael Schwartzman:
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/ | |||
| The 3 Stages of a Fractional CMO's Growth | 29 Apr 2025 | 00:36:23 | |
In this episode of The Fractional CMO Show, Casey Stanton walks you through the three distinct stages of becoming a successful fractional CMO: Getting Sales Ready, The Road to 10K, and Boardroom. He shares practical insights on building your offer, setting boundaries, overcoming internal roadblocks, and scaling your income and impact. Whether you're just starting out or ready to grow to six-figure months, Casey breaks down the mindset shifts and actions needed to build a lasting, profitable practice.
🔑 Key Topics Discussed: The Three Stages of Fractional CMO Success -Getting Sales Ready -The Road to 10K -Boardroom (scaling beyond $10K/month) -How to clearly define services and pricing -Importance of fast "speed to market" over perfect branding -Common Mistakes New Fractional CMOs Make -Overcoming self-doubt and external "noise" -Developing a community of like-minded peers for success -How underpricing can signal lower value to prospects -Collaborating with other high-performing fractional CMOs -Transforming businesses, improving teams, and creating real-world value
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/ | |||
| Leverage this Marketing Campaign for your Fractional CMO Clients | 22 Apr 2025 | 00:24:57 | |
In this episode, we explore one of the most powerful and underutilized marketing strategies for fractional CMOs: the Short-Term Nurture Sequence (STN). This email campaign builds structure within marketing departments, reduces overwhelm, and converts long-tail leads into loyal customers over time. Learn how to craft a repeatable nurture system using four essential email types—without relying on fancy templates. Whether you're launching your first STN or refining an existing one, this episode gives you a practical roadmap to build trust, educate leads, and drive action.
🔑 Key Topics Discussed: -Why STN is a foundational campaign for fractional CMOs -Breaking down the STN: Education, Objection Handling, Social Proof, and Hard Pushes -The power of long-tail leads and how to convert them over time -Structuring your nurture emails to reduce overwhelm and increase conversions -Building 30, 90, 180, and 365-day sequences for maximum ROI -The value of plain-text emails over designed templates -How to track and improve each email's performance with clear metrics -Real-world examples from marketing, radios, cars, and watches to explain buyer behavior
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
| |||
| How to Hire a Marketing Technician | 15 Apr 2025 | 00:45:45 | |
Feeling stuck as a one-person marketing department? Casey lays out why the marketing technician is the must-have hire to level up your fractional CMO game. In this episode, you'll learn how to assess team gaps, find the right kind of marketing technician, and avoid the trap of doing all the implementation work yourself. Casey breaks down exactly how to recruit, train, and manage this key role—plus how to scale with AI and global talent without blowing up your client's budget. If you're serious about staying strategic and solving bigger problems, don't miss this.
Here's what we talked about: - Why fractional CMOs need marketing technicians
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/ | |||
| How to Position Yourself as the Most Valuable Executive to your Entrepreneur | 08 Apr 2025 | 00:35:15 | |
In this episode of The Fractional CMO Show, Casey Stanton dives into the key strategies for building long-term relationships with visionary entrepreneurs as a fractional Chief Marketing Officer (CMO). Casey shares actionable insights on how to support your clients beyond their business success, helping them achieve personal growth and create a bigger vision for their company. Learn how to foster loyalty, drive profitability, and inspire your clients to dream bigger while positioning yourself as an indispensable partner in their journey.
Here's what we talked about: - How to become indispensable to visionary entrepreneurs.
🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today: We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/ | |||
| Is Being a Fractional CMO Even a Real Job? | 28 Oct 2025 | 00:40:47 | |
In this episode of The Fractional CMO Show, Casey Stanton tackles a question many marketers quietly ask: Is being a fractional CMO even a real job? Through sharp insights and personal reflection, Casey makes the case that the corporate "safety net" is long gone—and that the real opportunity lies in betting on yourself. He explores why today's market pressures—from AI disruption to global competition—are pushing corporate marketers to rethink their path, and how the fractional CMO model offers freedom, financial stability, and long-term upside. Casey shares the story of his father's career at IBM, lessons on mediating structures, and the mindset shift required to build your own future instead of relying on outdated systems. Whether you're in a corporate seat wondering if you're next on the layoff list or ready to lead multiple clients with confidence, this episode gives you a roadmap to independence, relevance, and sustainable growth. Key Topics Covered: -Why the corporate "safety net" is an illusion in 2025
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
| |||
| You're too old/young/inexperienced to be a Fractional CMO | 01 Apr 2025 | 00:26:35 | |
Not sure if you're experienced enough to be a successful fractional CMO? In this episode, Casey Stanton breaks down what it really takes to step into the role. He tackles common doubts about age, experience, and industry background—proving that success isn't about years in the game but about solving bigger problems. Casey shares insights on why marketing teams are shrinking, how AI is reshaping the landscape, and why confidence rooted in intention is the key to landing high-paying clients.
Here's what we talked about: - Experience vs. perception and why problem-solving matters more than years in the field.
🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
| |||
| Three AI Convergences Changing the Marketing Department | 25 Mar 2025 | 00:33:53 | |
AI is moving fast—faster than we think. In this episode, Casey Stanton discusses the three major AI shifts that are already reshaping the marketing landscape. He dives into deep research tools, AI-powered voice agents, and the game-changing ability of AI to move beyond automation into real decision-making. What does this mean for fractional CMOs? Bigger opportunities, bigger challenges, and a chance to stay ahead before the market catches up. If you're a marketing leader looking to secure your future, this episode is a must-listen.
Here's what we talked about: - The rise of AI deep research and why it's a game-changer for marketers
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/ | |||
| Don't Do This Busywork So You Can Be a Successful Fractional CMO | 18 Mar 2025 | 00:25:11 | |
Are you actually running a business as a fractional CMO, or just going through the motions? In this episode of The Fractional CMO Show, Casey Stanton breaks down the difference between being in business and playing business. He calls out the distractions—like obsessing over websites, business cards, and LLC structures—that keep marketers from making real money. Instead, he shares the key to success: solving big problems, talking to check writers, and building deal flow. If you're ready to stop spinning your wheels and start landing high-value clients, this episode is for you.
Here's what we talked about: - The difference between being in business vs. playing business
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
| |||
| $81k/mo as a Fractional CMO and Other Brain Upgrades | 11 Mar 2025 | 00:28:05 | |
What if making $81k a month as a fractional CMO isn't the dream you think it is? In this episode of The Fractional CMO Show, Casey uncovers the hidden challenges behind high-earning solo practices—and how to build a sustainable, scalable business instead. From avoiding burnout to leveraging AI, structuring client engagements, and pricing your services for long-term success, Casey shares the playbook for thriving as a fractional executive. Don't just chase revenue—build a career that lasts. Tune in now!
Here's what we talked about: - Why having too many clients in different niches leads to inefficiency.
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today:
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/ | |||